熱煙草產品的全球市場 - 市場規模、佔有率、成長分析、按類型（設備、膠囊）、按產品（HNB煙草設備、直接/間接加熱HNB香煙）、按配銷通路（零售、線上） - 行業預測(2023-2030)

Global Heated Tobacco Products Market Size, Share, Growth Analysis, By Type(Devices, Capsules), By Product(HNB Tobacco Devices, Direct/Indirect Heating HNB Tobacco.), By Distribution Channel(Retail Stores and Online) - Industry Forecast 2023-2030

出版日期: 2023年07月05日 | 出版商:

SkyQuest | 英文 157 Pages | 商品交期: 3-5個工作天內

價格

簡介目錄

2021年全球熱煙草製品市場價值將達到136億美元。預測在預測期內（2023-2030年），該市場將以52.56%的年複合成長率擴張，從2022年的236.3億美元成長到2030年的9478億美元。

熱煙草，也稱為加熱煙草或加熱非燃燒煙草，是一種產生含有尼古丁和其他化學物質的氣霧並被使用者透過口腔吸入的產品。這些產品將某些煙草成分加熱到燃燒程度以下並釋放出包括尼古丁在內的風味，以提供不燃燒的煙草體驗。熱煙草產品的主要類別包括HNB煙草裝置、直接/間接HNB捲菸、注入/混合HNB煙草裝置、HNB煙草消耗品、HNB煙草棒、HNB煙草膠囊和煙彈。這些商品在零售店和網路銷售。

由於政府的批准，熱煙草產品市場的需求預計將增加，菲利普莫里斯國際公司的IQOS 煙草加熱系統就包括在內，該系統於2020年7月獲得FDA 批准，作為降低風險的煙草產品進行廣告宣傳。 IQOS 是一種由壓碎的菸葉製成的加熱煙棒，聲稱可以減少接觸有害化學物質。由於政府審批更容易和吸煙風險降低，預計未來對熱煙草產品的需求將會增加。然而，電子煙的日益普及可能會抑制熱煙草行業的成長。儘管菲利普莫里斯國際公司等大公司在 IQOS 的開發和行銷上投入了大量資金，但電子煙卻越來越受歡迎，因為人們認為電子煙不使用煙草，危害較小。對電子煙設備的需求不斷成長，進一步表明熱煙草產品的成長在不久的將來可能會放緩。

在幾個關鍵因素的推動下，全球熱煙草產品市場近期將出現顯著成長。主要促進因素之一是人們對吸煙有害影響的認知不斷增強，導致消費者尋求傳統捲菸危害較小的替代品。製造商不斷努力創新產品也有助於市場的成長。此外，加熱不燃燒產品擴大被希望戒菸或減少煙草消費的個人所採用，進一步推動了市場的擴張。此外，電子煙和電子煙設備的日益普及，通常被視為加熱不燃燒產品的替代品，也帶來了新的市場成長機會。總體而言，隨著越來越多的人接受傳統煙草產品的更安全替代品，加熱不燃燒市場有望顯著成長。

本報告研究了全球熱煙草產品市場，並提供了市場概述、按類型、產品、配銷通路、地區和市場參與者概況分類的趨勢。

Philip Morris International Inc.
Japan Tobacco Inc.
British American Tobacco PLC
KT&G Corporation
Imperial Brands PLC
Altria Group, Inc.
China Tobacco International（HK）Co. Ltd.
Korea Tobacco &Ginseng Corporation
JUUL Labs, Inc.
The RJ Reynolds Tobacco Company
Shenzhen Yukan Intelligent Technology Co., Ltd.
Pax Labs, Inc.
Shenzhen iSmoka Electronics Co., Ltd.
VMR Products, LLC
Shenzhen Kanger Technology Co., Ltd.
Mistic Brands, Inc.
British American Tobacco Japan Ltd.
J WELL France
Vaporesso

簡介目錄

Product Code: SQMIG30J2018

Global Heated Tobacco Products Market size was valued at USD 13.6 billion in 2021 and is poised to grow from USD 23.63 billion in 2022 to USD 947.8 billion by 2030, growing at a CAGR of 52.56% in the forecast period (2023-2030).

Hot Tobacco, also known as heated Tobacco or heat-not-burn Tobacco, is a type of product that generates aerosols containing nicotine and other chemicals for users to inhale through the mouth. These products heat specific Tobacco materials below combustion levels, releasing flavors with nicotine, providing a Tobacco experience without combustion. Primary categories of hot tobacco products include HNB Tobacco devices, direct/indirect heating HNB Tobacco, infused/hybrid HNB Tobacco devices, HNB Tobacco consumables, HNB Tobacco sticks, and HNB Tobacco capsules & cartridges. These goods are sold in retail establishments and online.

The market for hot tobacco products is expected to witness increased demand with government approvals, as seen with Philip Morris International's IQOS Tobacco Heating System, which received FDA permission to be advertised as a tobacco product with reduced risk in July 2020. The IQOS, a heated tobacco stick made from ground tobacco leaves, claims to reduce exposure to harmful chemicals. Easy government approvals and reduced smoking risks are anticipated to drive demand for hot tobacco products in the future. However, the growing popularity of e-cigarettes may restrain the growth of the hot tobacco sector. Major players like Philip Morris International heavily invest in the development and marketing of IQOS, while e-cigarettes, perceived as less harmful due to their lack of tobacco, gain popularity. The rising demand for vape devices, including e-cigarettes and e-hookahs, further indicates potential slow growth for hot tobacco products in the near future..

Segments covered in this report:

Global Heated Tobacco Products market is segmented by type, product, distribution channel, and region. Based on type, the market can be segmented Devices, Capsules, Vaporizers. Based on product, the market can be segmented into HNB Tobacco Devices, Direct/Indirect Heating HNB Tobacco., Infused/Hybrid HNB Tobacco Devices, HNB Tobacco Consumables, HNB Tobacco Sticks, HNB Tobacco Capsules & Cartridges. Based on Distribution channel, the market is segmented into Retail Stores and Online. Based on region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Driver

The global HNB market is poised for substantial growth in the foreseeable future due to several key factors. One of the primary drivers is the increasing awareness of the detrimental effects of smoking, leading consumers to seek less harmful alternatives to traditional cigarettes. Manufacturers' continuous efforts in product innovations also contribute to the market's growth. Moreover, individuals looking to quit smoking or reduce their Tobacco consumption are increasingly adopting HNB products, further fueling market expansion. Additionally, the rising popularity of e-cigarettes and vaping devices, often seen as alternatives to HNB products, opens up new opportunities for market growth. Overall, the HNB market is expected to witness significant growth as more people embrace safer alternatives to conventional Tobacco products.

Restraint

A significant obstacle for the heated Tobacco products market is the potential health risks linked to their use. Despite being promoted as a "safer" option compared to traditional cigarettes, these products still contain nicotine and harmful chemicals that may contribute to various health problems, including lung diseases and cancer. Furthermore, the absence of extensive long-term studies on the effects of using heated Tobacco products makes it challenging for regulators to thoroughly assess their safety. This lack of conclusive evidence may result in stricter regulations and even potential bans on the use and sale of these products, which could adversely affect the market's growth.

Market Trends

A prominent market trend in the HNB market is the growing adoption of product innovations by manufacturers. Manufacturers are continuously dedicating their efforts to create novel and enhanced HNB products, incorporating advanced features and technologies to provide consumers with a superior smoking experience. They are also actively exploring diverse flavors and innovative product designs to cater to the changing preferences of consumers. Furthermore, manufacturers are investing significantly in research and development activities to enhance the safety and effectiveness of their products while ensuring compliance with regulatory standards. This trend is expected to persist in the future as manufacturers compete to capture a larger share of the rapidly expanding HNB market.

Executive Summary

Market Overview
Wheel of Fortune

Research Methodology

Information Procurement
Secondary & Primary Data Sources
Market Size Estimation
Market Assumptions & Limitations

Parent Market Analysis

Market Overview
Market Size
Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges

Key Market Insights

Technology Analysis
Pricing Analysis
Supply Chain Analysis
Value Chain Analysis
Ecosystem of the Market
IP Analysis
Trade Analysis
Startup Analysis
Raw Material Analysis
Innovation Matrix
Pipeline Product Analysis
Macroeconomic Indicators
Top Investment Analysis
Key Success Factor
Degree of Competition

Market Dynamics & Outlook

Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges
Regulatory Landscape
Porters Analysis
- Competitive rivalry
- Threat of Substitute Products
- Bargaining Power of Buyers
- Threat of New Entrants
- Bargaining Power of Suppliers
Skyquest Special Insights on Future Disruptions
- Political Impact
- Economic Impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact

Global Heated Tobacco Products Market by Type

Market Overview
Devices
Capsules
Vaporizers

Global Heated Tobacco Products Market by Product

Market Overview
HNB Tobacco Devices
Direct/Indirect Heating HNB Tobacco.
Infused/Hybrid HNB Tobacco Devices
HNB Tobacco Consumables
HNB Tobacco Sticks
HNB Tobacco Capsules & Cartridges

Global Heated Tobacco Products Market by Distribution Channel

Market Overview
Retail Stores and Online

Global Heated Tobacco Products Market Size by Region

Market Overview
North America
- USA
- Canada
Europe
- Germany
- Spain
- France
- UK
- Rest of Europe
Asia Pacific
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America
- Brazil
- Rest of Latin America
Middle East & Africa (MEA)
- GCC Countries
- South Africa
- Rest of MEA

Competitive Landscape

Top 5 Player Comparison
Market Positioning of Key Players, 2021
Strategies Adopted by Key Market Players
Top Winning Strategies
- By Development
- By Company
- By Year
Recent Activities in the Market
Key Companies Market Share (%), 2021

Key Company Profiles

Philip Morris International Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Japan Tobacco Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
British American Tobacco PLC
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
KT&G Corporation
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Imperial Brands PLC
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Altria Group, Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
China Tobacco International (HK) Co. Ltd.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Korea Tobacco & Ginseng Corporation
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
JUUL Labs, Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
The R.J. Reynolds Tobacco Company
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Shenzhen Yukan Intelligent Technology Co., Ltd.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Pax Labs, Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Shenzhen iSmoka Electronics Co., Ltd.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
VMR Products, LLC
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Shenzhen Kanger Technology Co., Ltd.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Mistic Brands, Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
British American Tobacco Japan Ltd.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
J WELL France
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Vaporesso
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments