中國的小客車用HUD產業(2025年)

1. HUD安裝量將大幅成長，2025年接近500萬台。

2024年HUD安裝量將達355萬台，較去年成長63.0%，安裝率將達到15.5%，較去年成長5.2個百分點。 2025年1-4月，HUD安裝量將接近110萬台，較去年同期成長27.6%。

從HUD產品類型來看，C-HUD逐漸退出前裝市場，而AR-HUD的佔有率持續提升。 2024年，AR-HUD的佔有率將提升至26.0%，年增15.4個百分點。

其中，AR-HUD預計2024年將突破90萬台，較去年同期大幅成長300.7%。 2025年1-4月AR-HUD銷量已接近25萬台，預計2025年年銷售量將突破100萬台。

2025年1-4月AR-HUD各價位段中，15萬至20萬元價位段佔比最高，超過25%。在此範圍內，不乏AR-HUD搭載率達到100%的車型，例如Deepal S07、Deepal L07、Zeekr X等。

2025年1-4月AR-HUD搭載品牌排名中，Deepal以5.6萬台的出貨量位居第一，市佔率達22.8%。該品牌旗下擁有多款AR-HUD搭載率達100%的車款。

2. 小鵬汽車攜手華為打造AR-HUD全新體驗，AR合成引擎演算法是關鍵

2025年6月，小鵬汽車與華為聯合發布了 "追光全景抬頭顯示" 。本產品採用華為自研的車規級影像模組和AR合成引擎，小鵬汽車則負責提供全場景AR-HUD應用、HMI（人機介面模組）佈局以及車輛資料。

3. 小米YU7量產，首款搭載P-HUD的車型

小米YU7於2025年6月發布，成為中國首款量產搭載P-HUD（小米稱為天幕螢幕）的車款。該產品由TCL華星光電和ADAYO聯合研發，TCL華星光電提供三塊11.98吋Mini LED螢幕，ADAYO支援P-HUD影像技術。

P-HUD首次搭載於BMW概念車型，BMW稱之為 "全景HUD" 。在2025年CES消費電子展上，BMW新一代智慧座艙系統 "全景iDrive" 也將搭載P-HUD產品，計畫於2026年在BMW車型上實現量產。

除了TCL華星光電和ADAYO之外，大陸集團、京東方、新銳光電、億利電子、哈曼、法雷奧、現代摩比斯等多家供應商也宣布推出類似的解決方案。

本報告對中國乘用車HUD產業進行了研究與分析，提供了HUD安裝量、各廠商HUD產品比較分析、未來技術趨勢以及市場規模預測等資訊。

目錄

第1章 HUD產業概要

• HUD的主要的參數
• 智慧型駕駛座的HUD的必要性
• HUD的主要的類型
• 各種類型的HUD的表示特性
• AR-HUD的主要的優點
• AR-HUD駕駛座顯示器提供的改良點
• AR-HUD的主要的技術
• AR-HUD的主要元件
• AR-HUD設計主要的課題
• HUD的分解圖
• 中國的HUD法規
• 國外的HUD法規
• HUD的產業鏈

第2章 HUD產業的開發趨勢

• AR-HUD產品主要發展趨勢（1）：AR-HUD質與量同步快速發展
• AR-HUD產品主要發展趨勢（2）：多焦平面
• AR-HUD產品主要發展趨勢（19）：顯示器面板廠商掀起MicroLED HUD熱潮
• AR-HUD產品主要發展趨勢（20）：P-HUD引領快速發展
• AR-HUD產品主要發展趨勢（21）：AR-HUD正朝著更大視野、更遠視野、更大成像畫面的方向發展

第3章 HUD用途

• 中國的小客車用HUD裝載品牌，整體裝載數和搭載率
• 中國的小客車的HUD裝載數:OEM類別
• 中國的小客車的HUD裝載數:各種價格
• 中國的小客車的HUD裝載數:能源類別
• 中國的小客車的HUD裝載數:車輛類別
• 中國的小客車的HUD裝載數:不同品牌
• 中國的小客車的HUD裝載數:車輛類別
• 中國的小客車的HUD裝載數:各產品類型
• 中國的小客車用HUD供應商的市場佔有率
• 中國的小客車用HUD供應商的競爭情形
• 中國的小客車的AR-HUD裝載數
• 中國的小客車的AR-HUD裝載數:OEM類別
• 中國的小客車的AR-HUD裝載數:各種價格
• 中國的小客車的AR-HUD裝載數:不同品牌
• 中國的小客車的AR-HUD裝載數:車輛類別
• 中國的小客車的AR-HUD裝載數:各技術
• 中國的小客車用AR-HUD供應商的市場佔有率
• HUD的市場規模(2022年～2029年)

第4章 AR-HUD的用途:各OEM

• AR-HUD裝載模式和參數的比較(1～5)
• Mercedes-Benz
• Volkswagen
• Audi
• Geely
• Changan
• BAIC
• Chery
• Dongfeng Voyah
• BYD
• Harmony Intelligent Mobility Alliance (HIMA)
• XPeng Motor
• NIO
• Xiaomi Auto
• Changan Mazda

第5章 HUD供應商

• 各供應商的HUD產品與那個優勢的比較(1～5)
• 各供應商的AR-HUD的參數和支援模式的比較(1～4)
• Nippon Seiki
• Continental
• Denso
• Panasonic
• LG
• Maxell
• Yazaki
• Envisics
• Harman
• Hyundai Mobis
• CY Vision
• FIC (First International Computer)
• ADAYO
• Crystal Optech
• Jiangcheng
• New Vision
• E-Lead Electronics
• FUTURUS
• Huawei
• Neusoft Group
• ASU TECH
• Jingwei Hirain
• Hardstone
• ReaVis
• Zinger
• LNGIN
• Chief Technology
• O-Film
• Tianma Microelectronics
• Coretronic
• 其他的廠商

第6章 HUD的產業鏈

1. PGU模組供應商

• PGU技術途徑
• Summary of PGU Suppliers
• Kyocera
• BOE
• iView Displays
• Goertek
• Nanyang Lida Optic-electronics
• LM Jade Chip
• 其他

2. 晶片供應商

• 晶片廠商簡介
• TI
• SmartVision
• Himax Technologies
• Microvision
• Epson
• Omnivision
• 其他

3. 光源供應商

• 光源供應商的摘要
• Nichia
• ams OSRAM
• Jufei Optoelectronics

4. 光學鏡頭

• Sunny Optical HUD 光學元件
• Fran Optics HUD 光學透鏡
• 良宇光學科技 HUD 自由曲面反射鏡
• 南陽利達光電 AR-HUD 精密光學元件 - 精密透鏡
• 南陽利達光電 AR-HUD 精密光學元件 - 平面鏡與稜鏡
• Crystal Optech 光學反射鏡
• 宇通光學科技 HUD 自由曲面反射鏡
• 金輝光學科技 HUD 光學元件

5. 光波導管技術

• Lochn Optics
• Tripole Optoelectronics
• SVG Tech
• DigiLens

6. 擋風玻璃

• Fuyao Glass
• AGC
• 其他

7. wedge薄膜

• Sekisui Chemical
• Eastman
• Rijiu Optoelectronics
• Ceres Holographics

ResearchInChina released the "China Passenger Car HUD Industry Report, 2025", which sorts out the HUD installation situation, the dynamics of upstream, midstream and downstream manufacturers in the HUD industry chain, compares and analyzes HUD products of various manufacturers, and finally forecasts and analyzes future technical trends and market size of the HUD industry.

1. HUD installation volume grows significantly, with the 2025 installations approaching 5 million units

In 2024, the HUD installations reached 3.55 million units, a year-on-year increase of 63.0%, and the installation rate reached 15.5%, a year-on-year expansion of 5.2 percentage points. From January to April 2025, the HUD installations were close to 1.1 million units, a year-on-year increase of 27.6%.

From the perspective of HUD product types, C-HUD has gradually withdrawn from the pre-installation market, and the market share of AR-HUD has been continuously increasing. In 2024, the proportion of AR-HUD increased to 26.0%, a year-on-year increase of 15.4 percentage points.

Specifically for the AR-HUD category, in 2024, the installations of AR-HUD exceeded 900,000 units, a substantial year-on-year increase of 300.7%; from January to April 2025, that of AR-HUD was close to 250,000 units, and it is expected that the annual installations of AR-HUD will exceed 1 million units in 2025.

From January to April 2025, in AR-HUD installation price ranges, the 150,000-200,000 yuan range had the highest proportion, exceeding 25%. In this range, there are models with 100% AR-HUD installation rate, such as Deepal S07, Deepal L07, and Zeekr X.

In the brand ranking of AR-HUD installations from January to April 2025, Deepal ranked first with 56,000 units, with a market share of 22.8%, and many models under this brand had a 100% AR-HUD installation rate.

2. XPeng and Huawei join hands to create a new AR-HUD experience, with AR composition engine algorithm being the key

In June 2025, XPeng and Huawei jointly released the "ZhuiGuang Panoramic Head-Up Display". This product adopts Huawei's self-developed automotive-grade imaging module and AR composition engine, while XPeng is responsible for the full-scenario AR-HUD application, the layout of HMI (Human-Machine Interface module) and the provision of vehicle data.

The main improvements of XPeng ZhuiGuang Panoramic Head-Up Display are as follows:

1. 87-inch larger display frame, 1800:1 picture contrast ratio and 15000 nits brightness, ensuring that the content displayed on the HUD is clearly visible in any environment.

2. The projection distance of 10m exceeds the distance of about 7.5m for the human eye's near and far scene perception switching. When the driver views the HUD information, there is no need to frequently adjust the eye focus. In addition, the distortion correction algorithm controls the distortion rate within 1%, effectively avoiding driver's eye fatigue and dizziness.

3. Applying XPeng's 3D OCC technology, the vehicle can accurately and real-time perceive the real road, including road slope, surrounding environment, etc. Combined with XPeng and Huawei's AR engine prediction algorithm, the light carpet can perfectly fit the road surface.

In addition to providing its LCoS optical machine, Huawei's another important contribution lies in its AR engine product. With the empowerment of Huawei's AR engine, XPeng ZhuiGuang Panoramic Head-Up Display can suppress more than 80% of the problem that the virtual image does not fit the real scene caused by frame vibration. In addition, it also provides slope compensation algorithm and time delay compensation algorithm.

A good AR engine can effectively reduce the discomfort caused to drivers by problems such as mismatch between AR-HUD display images and real scenes, image jitter, and image occlusion. At present, in addition to the hardware-software integration solution, there are also some hardware-software decoupling solution in domestic AR-HUD. Taking the AR composition engine as an example, a relatively mature domestic solution is Neusoft's AR For Car software product.

Neusoft AR For Car is actually a cockpit-level AR software product, with cockpit full-view AR construction capabilities. In addition to HUD, it also supports AR content presentation on displays such as instrument panels, center console, and electronic rearview mirrors. It can create AR content experiences including intelligent driving, map navigation, social entertainment, and vehicle information.

Neusoft AR For Car solution includes three tools: AR Studio designer platform, AR SDK developer platform, and AR real-scene simulation test platform. Among them:

AR Studio designer platform provides visual AR scene editing, rapid generation of AR applications, real-time preview of user experience design, etc., which can effectively improve the efficiency of AR application development and simplify the cooperation mode between designers and developers.

AR SDK developer platform realizes the hardware-software separation solution, supports cross-platform and flexible deployment, can empower vehicle manufacturers to realize self-research of AR applications, and can quickly iterate user experience.

AR real-scene simulation test platform can quickly present AR design effects and shorten the development cycle of automobile enterprises.

With the help of the above tools, OEMs can create cross-platform AR products with a unified brand tone and meet the needs of OTA rapid iteration.

3. Xiaomi YU7 is mass-produced and first equipped with P-HUD

In June 2025, Xiaomi YU7 was released, which is the first mass-produced model in China equipped with P-HUD (Xiaomi calls it: Skyline Screen). The product is jointly created by TCL CSOT and ADAYO, among which TCL CSOT provides three 11.98-inch Mini LED screens, and ADAYO provides P-HUD imaging technology support.

The main advantages of P-HUD adopted in Xiaomi YU7 compared with traditional HUD are:

1. Ultra-wide frame: 1.1m ultra-wide panoramic display, spanning the entire center console, covering the area from A-pillar to A-pillar.

2. Anti-glare effect: Xiaomi Skyline Screen projects information onto the black area under the front windshield. Combined with high resolution, brightness and contrast, its anti-glare ability is significantly higher than that of traditional HUD products.

3. Clear display: The adopted Mini LED solution can effectively improve the brightness and contrast of the product. The maximum brightness of YU7's Skyline Screen is 1200 nits, and the contrast ratio is theoretically more than 100000:1. In addition, Skyline Screen has 108 PPD (pixels per degree of vision). For comparison, the PPD of traditional central control large screens is between 70 and 90. A higher PPD parameter means a clearer display effect.

P-HUD was first equipped on BMW concept models, which BMW called "Panoramic HUD". At the 2025 CES exhibition, BMW's new generation intelligent cockpit system "Panoramic iDrive" was also equipped with P-HUD products, which is expected to be mass-produced on BMW models in 2026.

In addition to the above-mentioned TCL CSOT and ADAYO, there are many manufacturers on the supplier side that have launched similar solution, including Continental Group, BOE, New Vision, E-Lead Electronics, Harman, Valeo, Hyundai Mobis, etc.

Table of Contents

Chapter 1 Overview of HUD Industry

• Key Parameters of HUD
• Necessities of HUD in Intelligent Cockpits
• Main Types of HUD
• Display Characteristics of Different Types of HUDs
• Main Advantages of AR-HUD
• Improvements AR-HUD Offers to Cockpit Displays
• Key Technologies of AR-HUD
• Main Components of AR-HUD
• Main Challenges in AR-HUD Design
• Exploded View Drawing of HUD
• China's HUD Regulations
• Foreign HUD Regulations
• HUD Industry Chain

Chapter 2 Development Trends of HUD Industry

• Main Development Trends of AR-HUD Products(1):AR-HUD is developing rapidly in both quality and quantity
• Main Development Trends of AR-HUD Products(2):Multi-focal plane
• Main Development Trends of AR-HUD Products(19):Display panel manufacturers set off a Micro LED HUD craze
• Main Development Trends of AR-HUD Products(20):P-HUD will usher in rapid development
• Main Development Trends of AR-HUD Products(21):AR-HUD is developing towards larger FoV, farther VID, and larger imaging screen

Chapter 3 HUD Applications

• Brands Installing Passenger Car HUDs, and Overall Installations and Installation Rate in China
• HUD Installation in Passenger Cars in China: by OEM Type
• HUD Installation in Passenger Cars in China: by Price Range
• HUD Installation in Passenger Cars in China: by Energy Type
• HUD Installation in Passenger Cars in China: by Vehicle Type
• HUD Installation in Passenger Cars in China: by Brand
• HUD Installation in Passenger Cars in China: by Car Model
• HUD Installation in Passenger Cars in China: by Product Type
• Market Share of Passenger Car HUD Suppliers in China
• Competitive Landscape of Passenger Car HUD Suppliers in China
• AR-HUD Installation in Passenger Cars in China
• AR-HUD Installation in Passenger Cars in China: by OEM Type
• AR-HUD Installation in Passenger Cars in China: by Price Range
• AR-HUD Installation in Passenger Cars in China: by Brand
• AR-HUD Installation in Passenger Cars in China: by Car Model
• AR-HUD Installation in Passenger Cars in China: by Technology Type
• Market Share of Passenger Car AR-HUD Suppliers in China
• HUD Market Size (2022-2029E)

Chapter 4 AR-HUD Application by OEMs

• 4.1 Models Installed with AR-HUD and Their Parameters Comparison(1-5)
• 4.2 Mercedes-Benz
• 4.3 Volkswagen
• 4.4 Audi
• 4.5 Geely
• Typical Model: Lynk & Co 900
• Typical Model: Lynk & Co 08
• Typical Model: Zeekr 007
• Typical Model: Galaxy L7
• Optical Waveguide Technology Applications
• 4.6 Changan
• 4.7 BAIC
• 4.8 Chery
• 4.9 Dongfeng Voyah
• 4.10 BYD
• 4.11 Harmony Intelligent Mobility Alliance (HIMA)
• 4.12 XPeng Motor
• 4.13 NIO
• 4.14 Xiaomi Auto
• 4.15 Changan Mazda

Chapter 5 HUD Suppliers

• Suppliers' HUD Products and Their Advantages Comparison(1-5)
• Parameters of Suppliers' AR-HUDs and Supported Models Comparison(1-4)
• 5.1 Nippon Seiki
• HUD Revenue
• HUD Production Bases
• HUD R&D Capabilities
• HUD Product Planning(1-3)
• AR HUD
• HNew HUD Products
• HUD Applied Models
• Expanding HUD Production and R&D Scale (1-4)
• Measures to Strengthen HUD Competitiveness
• 5.2 Continental
• HUD R&D and Production Bases
• HUD Iteration History
• C-HUD
• W-HUD
• AR-HUD Technology (1)
• AR-HUD Technology (2)
• 5Comparison between TFT AR HUD and DLP AR-HUD
• Key Parameters of AR-HUD
• Exploration of New Technologies in AR-HUD (1)
• Exploration of New Technologies in AR-HUD (2)
• Exploration of New Technologies in AR-HUD (3)
• Holographic Waveguide HUD
• Holographic Waveguide HUD Structure and Size
• Scenic View HUD
• Zooming HUD
• Latest HUD Products (2025)
• 5.3 Denso
• 5.4 Panasonic
• 5.5 LG
• 5.6 Maxell
• 5.7 Yazaki
• 5.8 Envisics
• 5.9 Harman
• 5.10 Hyundai Mobis
• 5.11 CY Vision
• 5.12 FIC(First International Computer)
• 5.13 ADAYO
• Profile
• Development History of HUD
• Core HUD Technologies(1)
• Core HUD Technologies(2)
• W-HUD Product Layout
• AR-HUD Product Layout(1)
• AR-HUD Product Layout(2)
• Depth-of-field 3D AR-HUD
• Virtual Panoramic HUD
• SR-HUD (Simulated Reality Head-up Display)
• HUD Development Technology Route
• HUD Mass Production Cases(1-4)
• 5.14 Crystal Optech
• Profile
• Development History of HUD
• Core HUD Technologies
• HUD Product Line
• PGU Products
• W-HUD Products
• TFT AR-HUD
• AR-HUD (LCOS, Oblique Projection)
• Exploration of Optical Waveguide Technology
• Cases of AR-HUD Installation(1-2)
• 5.15 Jiangcheng
• 5.16 New Vision
• 5.17 E-Lead Electronics
• 5.18 FUTURUS
• 5.19 Huawei
• 5.20 Neusoft Group
• New-generation Global In-Vehicle Intelligent Mobility Solutions
• Development History and Platform Products of OneSight
• Composition of OneSight Products
• Advantages of OneSight Products (1)
• Advantages of OneSight Products (2)
• OneSight Empowers Full-View AR Experience in the Cockpit
• Comparison of OneSight's Real-Vehicle Display Effect with Competitors in the Market (1)
• Comparison of OneSight's Real-Vehicle Display Effect with Competitors in the Market (2)
• 5.21 ASU TECH
• 5.22 Jingwei Hirain
• 5.23 Hardstone
• 5.24 ReaVis
• 5.25 Zinger
• 5.26 LNGIN
• 5.27 Chief Technology
• 5.28 O-Film
• 5.29 Tianma Microelectronics
• 5.30 Coretronic
• 5.31 Other Manufacturers
• TCL CSOT
• Tinnove
• Desay SV
• Car Lighting Companies Enter the HUD Field

Chapter 6 HUD Industry Chain

1. PGU Module Suppliers

• 1.1 PGU Technology Route
• 1.2 Summary of PGU Suppliers
• 1.3 Kyocera
• PGU Product Planning Path
• HUD PGU Product Line
• PGU Products: 1.12 Inches, 2.6 Inches
• TFT PGU Products(1-7)
• 3D AR-HUD
• 1.4 BOE
• Production Bases in China
• HUD Optical Device Products
• Implementation of BOE Varitronix's TFT Modules and AR-HUD Products
• BOE Varitronix's TFT Module: 3.5 Inches
• PHUD Products
• Micro LED HUD
• 1.5 iView Displays
• 1.6 Goertek
• 1.7 Nanyang Lida Optic-electronics
• 1.8 LM Jade Chip
• 1.9 Others
• Ricoh
• CarUX
• AUO
• HGC (Wuhan) Technology

2. Chip Vendors

• 2.1 Summary of Chip Vendors
• 2.2 TI
• DLP Technology and Business Model
• Development History of DLP Products
• Superiority Effect of DLP
• Comparison of Some DLP Chip Parameters
• 1st Generation HUD Chips
• 2nd Generation HUD Chips
• 3rd Generation HUD Chips
• 4th Generation HUD Chips
• Industrial Applications
• 2.3 SmartVision
• 2.4 Himax Technologies
• 2.5 Microvision
• 2.6 Epson
• 2.7 Omnivision
• 2.8 Others
• LM Jade Chip
• Huixinchen Industria
• XDMicro
• Renesas Electronics

3. Light Source Suppliers

• 3.1 Summary of Light Source Suppliers
• 3.2 Nichia
• Light Source Product Series for HUD(1-3)
• Introduction to Laser Diode (LD) Products
• 3.3 ams OSRAM
• PGU Light Source Design Requirements
• White LED Products for TFT-LCD Solutions
• Light Source Solutions for DLP and LCD Technologies(1)
• Light Source Solutions for DLP and LCD Technologies(2)
• HUD Light Source Solutions
• White LED Product Route
• RGB LED Product Route
• LED Light Source Products
• Green Light Products
• Laser Light Source Product Route for AR-HUD
• Laser Light Source Products
• Future AR-HUD Light Source Solutions
• 3.4 Jufei Optoelectronics

4. Optical Lens

• Sunny Optical's HUD Optical Components
• Fran Optics' HUD Optical Lenses
• Liangyu Optical Technology's HUD Free-form Curved Mirrors
• Nanyang Lida Optic-electronics' Precision Optical Components for AR-HUD - Precision Lens
• Nanyang Lida Optic-electronics' Precision Optical Components for AR-HUD - Plane Mirror, Prism
• Crystal Optech's Optical Mirrors
• Yutong Optical Technology's HUD Free-form Curved mirrors
• Jinhui Optical Technology's HUD Optical Components

5. Optical Waveguide Technology

• 5.1 Lochn Optics
• Technology Route
• Holographic AR-3D HUD Optical Display System
• Advantages of Volume Holographic Optical Waveguide HUD Products(1)
• Advantages of Volume Holographic Optical Waveguide HUD Products(2)
• 5.2 Tripole Optoelectronics
• 5.3 SVG Tech
• 5.4 DigiLens

6. Front Windshield

• 6.1 Fuyao Glass
• HUD Glass Products
• Zhimou Windshield
• HUD Glass Product Patent
• 6.2 AGC
• 6.3 Others
• Corning
• Saint-Gobain

7. Wedge Film

• 7.1 Sekisui Chemical
• 7.2 Eastman
• HUD Wedge Films (1-4)
• Cooperative Events
• 7.3 Rijiu Optoelectronics
• HUD Front Windshield Film (1-4)
• Comparison of HUD Front Windshield Film Solutions
• 7.4 Ceres Holographics
• HOE Technology
• Cooperation Dynamics (1-3)