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市場調查報告書
商品編碼
1814934
無添加食品全球市場:各類型,最終產品,各流通管道,各國,企業分析(2025年~2033年)Free-From Food Market Report by Type, End Product, Distribution Channel, Countries and Company Analysis, 2025-2033 |
全球無添加食品市場規模及預測(2025-2033)
全球無添加食品市場預計將從2024年的1013.4億美元大幅成長至2033年的2934.6億美元,2025年至2033年的複合年增長率為12.54%。推動這一增長的因素包括消費者對健康和營養的認識不斷提高、對無過敏原食品的需求不斷增長以及向清潔標籤的轉變。
推動無添加食品產業成長的因素
健康意識的增強與生活方式的改變
推動無添加食品產業成長的最有力因素之一是消費者對健康和營養知識的不斷提高。越來越多的人出於健康原因、飲食需求或生活方式選擇,有意從飲食中剔除含有麩質、乳製品、乳糖、人工防腐劑和過敏原的食物。全球健身文化、健康飲食和預防性醫療保健的興起,推動了消費者對符合其健康目標的產品的需求。千禧世代和Z世代尤其傾向於清潔標籤、天然、 "無添加" 的產品。社群媒體和線上健康入口網站正在強化這些生活方式的改變,並使之更加普遍。
食物過敏和不耐受的盛行率不斷上升
乳糖不耐症、麩質不耐症和其他食物過敏的盛行率不斷上升,是無添加食品市場的主要驅動力。全球數百萬消費者患有食物不耐受,需要剔除某些成分。乳糖不耐症在亞洲和拉丁美洲等國家較為普遍,而麩質不耐症在北美和歐洲較為普遍。這些情況迫使消費者選擇替代品,例如植物性乳製品、無麩質烘焙食品和無過敏原零食。食物過敏 (FHS) 是指對臨床上類似過敏症狀的食物產生的可重複不良反應的統稱,包括食物過敏和食物不耐受。據估計,FHS 在美國的盛行率約為 19.0%,在歐洲約為 2-37%。
零售網路與產品開發的成長
零售網路和產品開發的快速成長是無添加食品市場的另一個主要推動因素。超市、便利商店和線上購物網站現在銷售各種各樣的無添加食品,為全球消費者提供了更多選擇。全球食品公司正大力投資研發,以開發美味、實惠且營養更豐富的無添加食品。烘焙、乳製品、零食和飲料市場正在經歷重大創新,包括植物性起司、無麩質麵包和無堅果糖果。精美的包裝和行銷也凸顯了無添加產品的健康益處,使其對主流消費者更具吸引力。線上通路和直銷模式也為小眾品牌提供了全球影響力。
無添加食品市場面臨的課題
無添加食品價格高
無添加食品市場面臨的最大課題之一是,與傳統食品相比,這些食品的價格相對較高。原料採購成本的上升、先進的生產流程和嚴格的品質檢驗推高了生產成本。例如,無麩質麵粉混合物和無乳製品替代品通常比傳統食品更昂貴。這些增加的成本轉嫁給了消費者,使得注重價格的消費者無法負擔無添加食品。在新興經濟體,價格承受能力限制了市場滲透,將無添加食品的普及範圍限制在高收入消費族群。
口味和口感的限制
儘管產品開發取得了進展,但大多數無添加食品與傳統食品相比,仍然存在口味和口感上的缺陷。例如,無添加麵包通常不如小麥麵包柔軟耐嚼,無乳起司的味道和融化感也不總是像普通起司那樣。這些感官上的缺陷使得一些消費者不願意轉向無添加食品。此外,改善口味和口感的努力通常需要添加化學物質,這可能與消費者期望無添加產品具有的 "清潔標籤" 保證相衝突。為了填補這一空白,製造商必須大力投資研發,測試新的植物蛋白、天然穩定劑和新的加工技術。
本報告探討了全球無添加食品市場,提供了成長動力和課題,並對每個細分市場進行了分析,並列舉了關鍵企業。
Global Free-From Food Market Size & Forecast 2025-2033
Global Free-From Food Market is expected to grow immensely, from US$ 101.34 Billion in 2024 to US$ 293.46 Billion in 2033. This growth will be at a Compound Annual Growth Rate (CAGR) of 12.54% from 2025 to 2033. Some of the drivers for this growth are growing awareness of health and nutrition among consumers, greater demand for allergen-free foods, and a transition towards cleaner labels.
Global Free-From Food Market Outlook
Free-from food is a specially prepared product that does not contain some common ingredients related to allergies, intolerances, or dietary needs. Free-from foods cover foods without gluten, dairy, nuts, eggs, and other allergens. The sale of free-from foods has increased worldwide because people are becoming increasingly aware of food sensitivities and turning to healthier diets.
These foods serve various purposes worldwide, catering to individuals with food allergies and those following specific dietary lifestyles, such as veganism or paleo. Free-from foods are often perceived as healthier alternatives, appealing to health-conscious consumers. They are widely used in the food service industry, including restaurants and catering, to accommodate diverse dietary needs.
Also, with the growing free-from food industry, numerous manufacturers are utilizing creative ingredients and technology to produce tasty, safe versions. This trend has opened the way for a lucrative business, ensuring inclusivity at the table and ease of consumption for those with restrictions to have a diverse diet without sacrificing their health.
Drivers of Growth in the Free-From Food Industry
Increased Awareness of Health and Lifestyle Changes
One of the most powerful drivers for growth in the free-from food sector is growing consumer knowledge of health and nutrition. More individuals are purposefully excluding foods such as gluten, dairy, lactose, artificial preservatives, and allergens from their diet due to health reasons, dietary requirements, or lifestyle selections. Rising global fitness culture, wellness diets, and precautionary healthcare have propelled consumers to demand products that conform to their health objectives. Millennials and Gen Z are specifically more inclined towards clean-label, natural, and "free-from" products. Social media and online health portals reinforce these lifestyle changes, making it all the more prevalent.
Increased Incidence of Food Allergies and Intolerances
Increased incidence of lactose intolerance, gluten intolerance, and other food allergies is highly driving the free-from foods market. Millions of consumers across the globe are afflicted with dietary intolerances that require them to skip specific ingredients. Lactose intolerance is more prevalent in countries like Asia and Latin America, whereas gluten intolerance is reported to a large extent in North America and Europe. These ailments compel consumers towards adopting substitutes like plant-based dairy, gluten-free baked foods, and allergen-free snacks. Food hypersensitivity (FHS) is an eponym for reproducible adverse reactions to food which clinically mimic allerg, encompassing food allergy and food intolerance. The incidence of FHS has been estimated to be approximately 19.0% in the US and 2-37% in Europe.
Growth of Retail Networks and Product Development
Another main contributor to the free-from food market is the sudden growth of retail networks and product development. Supermarkets, convenience stores, and online shopping sites are now selling a vast range of free-from foods, enhancing accessibility for consumers globally. Global food companies are making large investments in R&D to develop tasty, affordable, and nutritionally improved free-from options. Bakery, dairy, snack, and beverage markets have witnessed significant innovation, such as plant-based cheese, gluten-free bread, and nut-free confectionery. Aesthetic packaging and marketing also emphasize health benefits, which make free-from products appealing to mainstream consumers too. Online channels and direct-to-consumer business models also offer niche brands a means to global outreach.
Challenges Facing the Free-From Food Market
High Price of Free-From Foods
One of the most significant challenges facing the free-from food market is the relatively higher cost of these foods compared to traditional options. Increased sourcing costs of ingredients, sophisticated manufacturing processes, and rigorous quality testing increase the cost of production. For example, gluten-free blend of flour or dairy-free alternatives are usually pricier than traditional equivalents. These increased costs are transferred to consumers, making free-from foods unaffordable for price-conscious populations. In emerging economies, affordability constrains market penetration, limiting adoption to higher-income consumer groups.
Taste and Texture Restrictions
Despite the advances in product development, most free-from food products continue to struggle with taste and texture deficiencies in comparison to traditional versions. Free-from bread, say, is frequently not as soft and elastic as wheat bread, and dairy-free cheese won't always taste and melt like regular cheese. Such sensory deficiencies encourage some consumers to be reluctant to switch to free-from. Moreover, efforts to enhance taste and texture usually come with the addition of chemicals, which can put at odds the "clean-label" guarantee that consumers anticipate with free-from products. The manufacturers will have to invest significantly in R&D to bridge this gap, testing new plant proteins, natural stabilizers, and novel processing technologies.
Dairy Free-from Food Market
The market for dairy free-from food is growing fast, driven by increasing lactose intolerance and consumer interest in plant-based diets. Almond milk, oat milk, soy yogurt, and vegan cheese are becoming increasingly popular among customers looking for alternatives to dairy products. Aside from health requirements, environmental and moral objections to animal agriculture are also propelling demand. Younger populations, particularly millennials, are leading the charge in using plant-based dairy substitutes. Advances in taste and texture have rendered dairy-free products more competitive, many of which now equal their traditional dairy counterpart in terms of consumer acceptance.
Lactose-Free-From Food Market
The lactose-free food market targets specifically those consumers who are lactose intolerant, a condition prevalent among a significant portion of the world's population. In contrast to dairy-free alternatives, lactose-free foods are typically produced using actual dairy with the lactose eliminated or dismantled, so people can still enjoy common tastes without discomfort. Some common products include lactose-free milk, cheese, yogurt, and ice cream. Demand is strongest in areas like Asia-Pacific and Latin America where lactose intolerance is prevalent. The market is aided by robust consumer confidence, with products maintaining the flavor and nutritional value of traditional dairy.
Free-From Food Bakery & Confectionery Market
The bakery and confectionery market is among the most vibrant segments of the free-from food market. Gluten-free breads, cakes, and cookies are top picks with celiac patients or gluten intolerance individuals. Nut-free and allergen-free confectionery is also popular for children and adults with certain dietary limitations. Product innovation has also played a key role, as producers have come up with new recipes to enhance texture, taste, and shelf life. Increased popularity of indulgent healthy snacks also aids the growth of this segment. Retailers are focusing on an entire aisle for gluten-free and allergen-free baked products, while cafes and bakeries increasingly serve "free-from" menu items.
Snacks Free-From Food Market
Free-from foods are becoming one of the fastest-growing categories, driven by need for easy, healthier, and allergen-free foods. Buyers are looking more and more for gluten-free chips, nut-free bars, dairy-free chocolate, and vegetarian savory snacks. The snacking culture, particularly among urban millennials and Gen Z consumers, corresponds perfectly with free-from growth. They are marketed as both healthy and guilty pleasures, appealing to a broad consumer base. Busy schedules, more traveling, and work-from-home patterns further supported free-from snack demand for convenient portable solutions.
Free-From Food Convenience Stores Market
Convenience stores continue to increase their involvement in the distribution of free-from foodstuffs, making them readily available for convenience-seeking consumers on the move. Growth of urban living as well as a need for speedy shopping solutions has raised dependence on convenience retail formats. These convenience stores are stocking gluten-free snacks, lactose-free milk, and free-from ready-to-eat meals to meet health-conscious consumers' needs. Premiumization in the convenience store sector tallies with positioning free-from foods as healthier options. With a traditionally impulse-dominated position, convenience stores have started to target health-conscious segments by extending their free-from product ranges. Their availability in day-to-day retail stores also makes adoption more mainstream, driving free-from foods deeper into the mainstream.
United States Free-From Food Market
The United States is a highly mature and large free-from food market, underpinned by high levels of consumer knowledge, high incidence of food intolerances, and strong retail networks. Gluten-free, dairy-free, and vegetarian products have gone mainstream, with leading supermarkets and restaurants stocking broad ranges. The U.S. wellness movement has driven adoption, especially among millennials and Gen Z, who opt for clean-label and allergen-free products. The growth of e-commerce and direct-to-consumer products has also increased accessibility. Intense competition has driven innovation, with U.S. players dominating improvements in taste and texture. January 2024, Noat Foods Introduced sugar-free, nut-free chocolates made from sunflower seed butter for allergy-aware consumers.
Germany Free-From Food Market
Germany is one of Europe's most powerful free-from food economies, helped by a population keen on health foods and high standards of food quality. Clean-label, organic, and allergen-free foods are most sought after by consumers, and they promote across all categories like gluten-free bread, lactose-free milk, and plant-based alternatives. Free-from foods have special sections in German retailers, and there are extensive choices available in specialty stores. The incidence of lactose intolerance and celiac disease in Europe also adds to the market growth. Germany's rich food processing sector guarantees ongoing innovation regarding taste, texture, and sustainability. March 2024 - Kynda, an industry-leading B2B biotech business, debuts the first zero-waste mycelium-based food solution in Europe, beginning with its "Kynda meat" burger patty produced from sustainable fermented ingredients. The product will be launched at the Internorga trade show in Hamburg, Germany.
India Free-From Food Market
India's free-from food industry is at an early but rapidly expanding stage driven by urbanization, enhanced health awareness, and increasing disposable incomes. The high incidence of lactose intolerance in the population generates compelling demand for dairy-free products like almond and soy milk. Free-from foods are also in increasing popularity, especially with younger, urban consumers following global trends in health. India's traditional cuisine already has many naturally free-from foods, but branded and packaged substitutes are growing strongly in modern retail. E-commerce channels are playing an important part in enhancing the convenience of access to free-from foods, especially in metro cities. June 2025, Wow! Momo, India's largest homegrown quick-service restaurant brand, has introduced India's first-ever gluten-free momos using quinoa and chickpeas. The unique innovation is intended to bring in new consumer groups while further deepening the brand's health commitment.
Brazil Free-From Food Market
Brazil is experiencing increasing demand for free-from foods, especially lactose-free and gluten-free foods. Owing to a high incidence of lactose intolerance in the population, dairy substitutes are widely popular. The nation's vibrant snack market also facilitates expansion in free-from and plant-based snacks. Urban shoppers, especially in Sao Paulo and Rio de Janeiro, are leading the take-up, fueled by international health trends and increasing food intolerance awareness. Brazilian retailers are making their portfolios wider, with supermarkets assigning greater shelf space to free-from ranges. Although price fragility is still an issue, increasing middle-class incomes are enhancing affordability. Sept 2024, The Brazilian Agricultural Research Corporation (EMBRAPA) plans to develop new gluten-free foods by mixing whole grains such as rice and corn with pulse crops such as beans and chickpeas for the local and international markets.
Saudi Arabia Free-From Food Market
The free-from food market of Saudi Arabia is growing at a fast rate due to the shift in consumer lifestyles, increased disposable incomes, and a growing concern for health and nutrition. The high incidence of lactose intolerance in the Middle East has generated robust demand for lactose-free and dairy-free products. Growing fears about chronic diseases and obesity are driving consumers to choose healthier food, such as gluten-free and allergen-free products. Urbanization and rising presence of modern retail chains have enhanced product availability, while e-commerce is widening coverage in smaller towns. Global brands have a strong grip on the majority of the market, but regional players are entering with regionally adapted products. For example, in June 2023, UK snack brand Pri Bakes is growing in the Middle East, launching at Tamimi outlets in Saudi Arabia and Spinneys in Dubai. The brand has vegan and gluten-free snacks produced using regional ingredients and has 75% less sugar than regular snacks.
Market Segmentations
Type
End Product
Distribution Channel
Country
North America
Europe
Asia Pacific
Latin America
Middle East & Africa
All companies have been covered with 5 Viewpoints