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市場調查報告書
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1872073

全通路宣傳活動管理：2025-2031年全球市場佔有率與排名、總收入與需求預測

Omni-channel Campaign Management - Global Market Share and Ranking, Overall Sales and Demand Forecast 2025-2031
出版日期: | 出版商: QYResearch | 英文 128 Pages | 商品交期: 2-3個工作天內

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全球全通路宣傳活動管理市場規模預計在 2024 年達到 85 億美元，預計到 2031 年將達到 191.54 億美元，2025 年至 2031 年的複合年成長率為 13.0%。

全通路宣傳活動管理是指整合品牌和產品訊息，透過包括線上平台、社群媒體、電子郵件和實體店在內的多個接點進行傳播。無論消費者透過哪個管道與品牌互動，都能獲得一致且個人化的行銷體驗。這種方法不僅僅是簡單地透過各種管道傳遞訊息，而是針對每個觸點最佳化策略，旨在提升客戶參與、忠誠度和品牌知名度。隨著消費者購買行為的多樣化，傳統的單通路行銷已無法滿足市場需求，因此全通路行銷已成為品牌管理和行銷策略的核心要素。

全通路宣傳活動管理產品涵蓋通路整合與管理、資料分析與客戶洞察、個人化內容推薦、自動化行銷工具、客戶關係管理 (CRM) 以及跨通路一致性保障。透過整合來自不同管道的數據，品牌能夠全面了解消費行為，並制定針對特定客戶的客製化行銷宣傳活動。行銷人員可以根據數據回饋即時調整策略，確保每個行銷接點都能最大限度地助力品牌成功。此外，人工智慧、機器學習和巨量資料分析技術的進步顯著提升了全通路宣傳活動管理平台的自動化和智慧化水平，進一步提高了行銷效率和成效。

隨著數位化和科技的快速發展，全通路宣傳活動管理正面臨前所未有的成長機會。首先，消費者購買習慣的改變是推動全通路行銷快速發展的主要動力。現今的消費者不再依賴單一管道，而是透過包括行動裝置、社交平臺和實體店在內的多個觸點收集產品資訊、進行選擇並完成購買。為了滿足消費者的需求，品牌必須提供跨通路一致的體驗，並確保在每個觸點都能提供個人化且無縫的服務。這一趨勢為全通路行銷管理市場創造了巨大的機遇，並促進了相關技術和服務的發展。

此外，人工智慧 (AI)、巨量資料分析和雲端運算的進步使全通路宣傳活動管理更加高效智慧。透過巨量資料分析，品牌可以精準了解消費者的需求和偏好，打造更個人化的行銷宣傳活動。同時，人工智慧和機器學習的應用可以最佳化行銷策略、提升客戶體驗並實現行銷活動的自動化。這些技術的廣泛應用為品牌帶來了前所未有的競爭優勢，進一步加速了市場需求的成長。

然而，儘管全通路行銷管理市場蘊藏著機遇，但也存在一定的風險。首先，通路整合的複雜性以及持續的技術變革可能導致資料外洩和隱私問題，從而對品牌聲譽和消費者信任構成挑戰。此外，競爭激烈的市場環境要求品牌持續創新和最佳化行銷策略以維持市場佔有率。這需要持續投資於技術、服務和策略，從而增加了市場准入的難度。

就市場集中度而言，儘管全通路行銷管理市場的競爭日益激烈，但市場集中度仍然較高。大型企業和科技公司主導這一領域，提供先進的行銷工具和平台。全通路行銷雖然為中小企業帶來了更多機遇，但也帶來了成本、技術和資源的挑戰。如何有效利用有限的資源並實現跨通路行銷目標，是中小企業面臨的重大挑戰。

就下游需求趨勢而言，隨著消費者對個人化和客製化體驗的需求日益成長，全通路行銷將繼續朝著更個人化和智慧化的方向發展。展望未來，品牌將更加重視數據驅動策略以改善用戶體驗，並更加依賴自動化工具來提高效率和效果。人工智慧和物聯網等新興技術將進一步加速這一趨勢。

本報告旨在按地區/國家、類型和應用程式對全球全通路宣傳活動管理市場進行全面分析，重點關注總收入、市場佔有率和主要企業的排名。

本報告以收益為準，對全通路宣傳活動管理市場規模、估算和預測進行了呈現，以2024年為基準年，並涵蓋了2020年至2031年的歷史數據和預測數據。報告採用定量和定性分析相結合的方法，幫助讀者制定全通路宣傳活動管理的業務和成長策略，評估市場競爭情況，分析自身在當前市場中的地位，並做出明智的商業決策。

市場區隔

公司

  • Adobe
  • Infor
  • HCL Campaign
  • SAP
  • Salesforce.com
  • SAS
  • Experian
  • Teradata
  • MediaMath
  • Allant Group
  • Capillary
  • Oracle Marketing Cloud
  • HubSpot
  • Klaviyo
  • Acquia
  • Zeta Global
  • Braze
  • YOYI TECH
  • ConvertLab
  • Veeva

按類型分類的細分市場

  • 在地化全通路宣傳活動管理
  • 基於雲端的全通路宣傳活動管理

應用領域

  • 零售
  • 醫療和藥品
  • 資訊科技/通訊
  • 運輸/物流
  • 金融服務、保險和銀行業

按地區

  • 北美洲
    • 美國
    • 加拿大
  • 亞太地區
    • 中國
    • 日本
    • 韓國
    • 東南亞
    • 印度
    • 澳洲
    • 亞太其他地區
  • 歐洲
    • 德國
    • 法國
    • 英國
    • 義大利
    • 荷蘭
    • 北歐國家
    • 其他歐洲
  • 拉丁美洲
    • 墨西哥
    • 巴西
    • 其他拉丁美洲
  • 中東和非洲
    • 土耳其
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 其他中東和非洲地區

The global market for Omni-channel Campaign Management was estimated to be worth US$ 8500 million in 2024 and is forecast to a readjusted size of US$ 19154 million by 2031 with a CAGR of 13.0% during the forecast period 2025-2031.

Omni-channel campaign management refers to the integrated dissemination of brand and product information across multiple touchpoints, such as online platforms, social media, emails, and physical stores, ensuring that consumers receive a consistent and personalized marketing experience regardless of the channel through which they interact with the brand. This approach goes beyond simply delivering messages through various channels-it aims to optimize strategies for each touchpoint to increase customer engagement, loyalty, and brand recognition. As consumer buying behaviors become more diverse, traditional single-channel marketing no longer meets market demands, making omni-channel marketing a core component of brand management and marketing strategies.

The product scope of omni-channel campaign management includes channel integration and management, data analytics and customer insights, personalized content recommendations, automated marketing tools, customer relationship management (CRM), and cross-channel consistency assurance. By integrating data from various channels, brands can gain a comprehensive view of consumer behavior and tailor marketing campaigns to each individual. Marketers can adjust their strategies in real-time based on data feedback, ensuring that each marketing touchpoint contributes maximally to the brand's success. Moreover, with advancements in artificial intelligence, machine learning, and big data analytics, omni-channel campaign management platforms have seen significant improvements in automation and intelligence, further enhancing marketing efficiency and effectiveness.

With the rapid growth of digitalization and technology, omni-channel campaign management is experiencing unprecedented growth opportunities. First and foremost, changes in consumer purchasing habits are the primary driving force behind the rapid development of omni-channel marketing. Today, consumers no longer rely on a single channel for shopping but use multiple touchpoints, including mobile devices, social platforms, and offline retail stores, to gather product information, make selections, and complete purchases. As a result, brands must offer a consistent experience across channels to meet consumer needs, ensuring personalized and seamless service regardless of the touchpoint. This trend has created massive opportunities for the omni-channel marketing management market, driving the development of related technologies and services.

Moreover, advancements in artificial intelligence, big data analytics, and cloud computing have made omni-channel campaign management more efficient and intelligent. With big data analysis, brands can gain precise insights into consumer needs and preferences, enabling them to customize more personalized marketing campaigns. Additionally, the application of artificial intelligence and machine learning can optimize marketing strategies, enhance customer experience, and automate marketing activities. The proliferation of these technologies provides brands with unprecedented competitive advantages, further accelerating market demand growth.

However, despite the opportunities in the omni-channel marketing management market, there are also certain risks. First, due to the complexity of channel integration and ongoing technological changes, brands may face issues such as data breaches and privacy concerns when implementing omni-channel marketing, posing challenges to brand reputation and consumer trust. Furthermore, the highly competitive nature of the market means that brands must constantly innovate and optimize their marketing strategies to maintain market share. This requires continuous investment in technology, services, and strategies, increasing the difficulty of market entry.

In terms of market concentration, while competition in the omni-channel marketing management market is intensifying, there remains a certain level of market concentration. Large enterprises and technology companies dominate the field, offering advanced marketing tools and platforms. For small and medium-sized enterprises, although omni-channel marketing presents more opportunities, they also face challenges related to cost, technology, and resource limitations. Effectively utilizing limited resources to achieve cross-channel marketing results is a major challenge for them.

Downstream demand trends show that as consumers increasingly demand personalized and customized experiences, omni-channel marketing will continue to evolve toward more personalized and intelligent directions. In the future, brands will place more emphasis on data-driven strategies to enhance user experience and will increasingly rely on automation tools to improve efficiency and effectiveness. Emerging technologies such as artificial intelligence and the Internet of Things will further drive this trend.

This report aims to provide a comprehensive presentation of the global market for Omni-channel Campaign Management, focusing on the total sales revenue, key companies market share and ranking, together with an analysis of Omni-channel Campaign Management by region & country, by Type, and by Application.

The Omni-channel Campaign Management market size, estimations, and forecasts are provided in terms of sales revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. With both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Omni-channel Campaign Management.

Market Segmentation

By Company

  • Adobe
  • Infor
  • HCL Campaign
  • SAP
  • Salesforce.com
  • SAS
  • Experian
  • Teradata
  • MediaMath
  • Allant Group
  • Capillary
  • Oracle Marketing Cloud
  • HubSpot
  • Klaviyo
  • Acquia
  • Zeta Global
  • Braze
  • YOYI TECH
  • ConvertLab
  • Veeva

Segment by Type

  • On-premise Omni-channel Campaign Management
  • Cloud-based Omni-channel Campaign Management

Segment by Application

  • Retail
  • Healthcare and Pharmaceuticals
  • IT and Telecommunication
  • Transportation and Logistics
  • BFSI

By Region

  • North America
    • United States
    • Canada
  • Asia-Pacific
    • China
    • Japan
    • South Korea
    • Southeast Asia
    • India
    • Australia
    • Rest of Asia-Pacific
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Netherlands
    • Nordic Countries
    • Rest of Europe
  • Latin America
    • Mexico
    • Brazil
    • Rest of Latin America
  • Middle East & Africa
    • Turkey
    • Saudi Arabia
    • UAE
    • Rest of MEA

Chapter Outline

Chapter 1: Introduces the report scope of the report, global total market size. This chapter also provides the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.

Chapter 2: Detailed analysis of Omni-channel Campaign Management company competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.

Chapter 3: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.

Chapter 4: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.

Chapter 5: Revenue of Omni-channel Campaign Management in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the market development, future development prospects, market space, and market size of each country in the world.

Chapter 6: Revenue of Omni-channel Campaign Management in country level. It provides sigmate data by Type, and by Application for each country/region.

Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product revenue, gross margin, product introduction, recent development, etc.

Chapter 8: Analysis of industrial chain, including the upstream and downstream of the industry.

Chapter 9: Conclusion.

Table of Contents

1 Market Overview

  • 1.1 Omni-channel Campaign Management Product Introduction
  • 1.2 Global Omni-channel Campaign Management Market Size Forecast (2020-2031)
  • 1.3 Omni-channel Campaign Management Market Trends & Drivers
    • 1.3.1 Omni-channel Campaign Management Industry Trends
    • 1.3.2 Omni-channel Campaign Management Market Drivers & Opportunity
    • 1.3.3 Omni-channel Campaign Management Market Challenges
    • 1.3.4 Omni-channel Campaign Management Market Restraints
  • 1.4 Assumptions and Limitations
  • 1.5 Study Objectives
  • 1.6 Years Considered

2 Competitive Analysis by Company

  • 2.1 Global Omni-channel Campaign Management Players Revenue Ranking (2024)
  • 2.2 Global Omni-channel Campaign Management Revenue by Company (2020-2025)
  • 2.3 Key Companies Omni-channel Campaign Management Manufacturing Base Distribution and Headquarters
  • 2.4 Key Companies Omni-channel Campaign Management Product Offered
  • 2.5 Key Companies Time to Begin Mass Production of Omni-channel Campaign Management
  • 2.6 Omni-channel Campaign Management Market Competitive Analysis
    • 2.6.1 Omni-channel Campaign Management Market Concentration Rate (2020-2025)
    • 2.6.2 Global 5 and 10 Largest Companies by Omni-channel Campaign Management Revenue in 2024
    • 2.6.3 Global Top Companies by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Omni-channel Campaign Management as of 2024)
  • 2.7 Mergers & Acquisitions, Expansion

3 Segmentation by Type

  • 3.1 Introduction by Type
    • 3.1.1 On-premise Omni-channel Campaign Management
    • 3.1.2 Cloud-based Omni-channel Campaign Management
  • 3.2 Global Omni-channel Campaign Management Sales Value by Type
    • 3.2.1 Global Omni-channel Campaign Management Sales Value by Type (2020 VS 2024 VS 2031)
    • 3.2.2 Global Omni-channel Campaign Management Sales Value, by Type (2020-2031)
    • 3.2.3 Global Omni-channel Campaign Management Sales Value, by Type (%) (2020-2031)

4 Segmentation by Application

  • 4.1 Introduction by Application
    • 4.1.1 Retail
    • 4.1.2 Healthcare and Pharmaceuticals
    • 4.1.3 IT and Telecommunication
    • 4.1.4 Transportation and Logistics
    • 4.1.5 BFSI
  • 4.2 Global Omni-channel Campaign Management Sales Value by Application
    • 4.2.1 Global Omni-channel Campaign Management Sales Value by Application (2020 VS 2024 VS 2031)
    • 4.2.2 Global Omni-channel Campaign Management Sales Value, by Application (2020-2031)
    • 4.2.3 Global Omni-channel Campaign Management Sales Value, by Application (%) (2020-2031)

5 Segmentation by Region

  • 5.1 Global Omni-channel Campaign Management Sales Value by Region
    • 5.1.1 Global Omni-channel Campaign Management Sales Value by Region: 2020 VS 2024 VS 2031
    • 5.1.2 Global Omni-channel Campaign Management Sales Value by Region (2020-2025)
    • 5.1.3 Global Omni-channel Campaign Management Sales Value by Region (2026-2031)
    • 5.1.4 Global Omni-channel Campaign Management Sales Value by Region (%), (2020-2031)
  • 5.2 North America
    • 5.2.1 North America Omni-channel Campaign Management Sales Value, 2020-2031
    • 5.2.2 North America Omni-channel Campaign Management Sales Value by Country (%), 2024 VS 2031
  • 5.3 Europe
    • 5.3.1 Europe Omni-channel Campaign Management Sales Value, 2020-2031
    • 5.3.2 Europe Omni-channel Campaign Management Sales Value by Country (%), 2024 VS 2031
  • 5.4 Asia Pacific
    • 5.4.1 Asia Pacific Omni-channel Campaign Management Sales Value, 2020-2031
    • 5.4.2 Asia Pacific Omni-channel Campaign Management Sales Value by Region (%), 2024 VS 2031
  • 5.5 South America
    • 5.5.1 South America Omni-channel Campaign Management Sales Value, 2020-2031
    • 5.5.2 South America Omni-channel Campaign Management Sales Value by Country (%), 2024 VS 2031
  • 5.6 Middle East & Africa
    • 5.6.1 Middle East & Africa Omni-channel Campaign Management Sales Value, 2020-2031
    • 5.6.2 Middle East & Africa Omni-channel Campaign Management Sales Value by Country (%), 2024 VS 2031

6 Segmentation by Key Countries/Regions

  • 6.1 Key Countries/Regions Omni-channel Campaign Management Sales Value Growth Trends, 2020 VS 2024 VS 2031
  • 6.2 Key Countries/Regions Omni-channel Campaign Management Sales Value, 2020-2031
  • 6.3 United States
    • 6.3.1 United States Omni-channel Campaign Management Sales Value, 2020-2031
    • 6.3.2 United States Omni-channel Campaign Management Sales Value by Type (%), 2024 VS 2031
    • 6.3.3 United States Omni-channel Campaign Management Sales Value by Application, 2024 VS 2031
  • 6.4 Europe
    • 6.4.1 Europe Omni-channel Campaign Management Sales Value, 2020-2031
    • 6.4.2 Europe Omni-channel Campaign Management Sales Value by Type (%), 2024 VS 2031
    • 6.4.3 Europe Omni-channel Campaign Management Sales Value by Application, 2024 VS 2031
  • 6.5 China
    • 6.5.1 China Omni-channel Campaign Management Sales Value, 2020-2031
    • 6.5.2 China Omni-channel Campaign Management Sales Value by Type (%), 2024 VS 2031
    • 6.5.3 China Omni-channel Campaign Management Sales Value by Application, 2024 VS 2031
  • 6.6 Japan
    • 6.6.1 Japan Omni-channel Campaign Management Sales Value, 2020-2031
    • 6.6.2 Japan Omni-channel Campaign Management Sales Value by Type (%), 2024 VS 2031
    • 6.6.3 Japan Omni-channel Campaign Management Sales Value by Application, 2024 VS 2031
  • 6.7 South Korea
    • 6.7.1 South Korea Omni-channel Campaign Management Sales Value, 2020-2031
    • 6.7.2 South Korea Omni-channel Campaign Management Sales Value by Type (%), 2024 VS 2031
    • 6.7.3 South Korea Omni-channel Campaign Management Sales Value by Application, 2024 VS 2031
  • 6.8 Southeast Asia
    • 6.8.1 Southeast Asia Omni-channel Campaign Management Sales Value, 2020-2031
    • 6.8.2 Southeast Asia Omni-channel Campaign Management Sales Value by Type (%), 2024 VS 2031
    • 6.8.3 Southeast Asia Omni-channel Campaign Management Sales Value by Application, 2024 VS 2031
  • 6.9 India
    • 6.9.1 India Omni-channel Campaign Management Sales Value, 2020-2031
    • 6.9.2 India Omni-channel Campaign Management Sales Value by Type (%), 2024 VS 2031
    • 6.9.3 India Omni-channel Campaign Management Sales Value by Application, 2024 VS 2031

7 Company Profiles

  • 7.1 Adobe
    • 7.1.1 Adobe Profile
    • 7.1.2 Adobe Main Business
    • 7.1.3 Adobe Omni-channel Campaign Management Products, Services and Solutions
    • 7.1.4 Adobe Omni-channel Campaign Management Revenue (US$ Million) & (2020-2025)
    • 7.1.5 Adobe Recent Developments
  • 7.2 Infor
    • 7.2.1 Infor Profile
    • 7.2.2 Infor Main Business
    • 7.2.3 Infor Omni-channel Campaign Management Products, Services and Solutions
    • 7.2.4 Infor Omni-channel Campaign Management Revenue (US$ Million) & (2020-2025)
    • 7.2.5 Infor Recent Developments
  • 7.3 HCL Campaign
    • 7.3.1 HCL Campaign Profile
    • 7.3.2 HCL Campaign Main Business
    • 7.3.3 HCL Campaign Omni-channel Campaign Management Products, Services and Solutions
    • 7.3.4 HCL Campaign Omni-channel Campaign Management Revenue (US$ Million) & (2020-2025)
    • 7.3.5 HCL Campaign Recent Developments
  • 7.4 SAP
    • 7.4.1 SAP Profile
    • 7.4.2 SAP Main Business
    • 7.4.3 SAP Omni-channel Campaign Management Products, Services and Solutions
    • 7.4.4 SAP Omni-channel Campaign Management Revenue (US$ Million) & (2020-2025)
    • 7.4.5 SAP Recent Developments
  • 7.5 Salesforce.com
    • 7.5.1 Salesforce.com Profile
    • 7.5.2 Salesforce.com Main Business
    • 7.5.3 Salesforce.com Omni-channel Campaign Management Products, Services and Solutions
    • 7.5.4 Salesforce.com Omni-channel Campaign Management Revenue (US$ Million) & (2020-2025)
    • 7.5.5 Salesforce.com Recent Developments
  • 7.6 SAS
    • 7.6.1 SAS Profile
    • 7.6.2 SAS Main Business
    • 7.6.3 SAS Omni-channel Campaign Management Products, Services and Solutions
    • 7.6.4 SAS Omni-channel Campaign Management Revenue (US$ Million) & (2020-2025)
    • 7.6.5 SAS Recent Developments
  • 7.7 Experian
    • 7.7.1 Experian Profile
    • 7.7.2 Experian Main Business
    • 7.7.3 Experian Omni-channel Campaign Management Products, Services and Solutions
    • 7.7.4 Experian Omni-channel Campaign Management Revenue (US$ Million) & (2020-2025)
    • 7.7.5 Experian Recent Developments
  • 7.8 Teradata
    • 7.8.1 Teradata Profile
    • 7.8.2 Teradata Main Business
    • 7.8.3 Teradata Omni-channel Campaign Management Products, Services and Solutions
    • 7.8.4 Teradata Omni-channel Campaign Management Revenue (US$ Million) & (2020-2025)
    • 7.8.5 Teradata Recent Developments
  • 7.9 MediaMath
    • 7.9.1 MediaMath Profile
    • 7.9.2 MediaMath Main Business
    • 7.9.3 MediaMath Omni-channel Campaign Management Products, Services and Solutions
    • 7.9.4 MediaMath Omni-channel Campaign Management Revenue (US$ Million) & (2020-2025)
    • 7.9.5 MediaMath Recent Developments
  • 7.10 Allant Group
    • 7.10.1 Allant Group Profile
    • 7.10.2 Allant Group Main Business
    • 7.10.3 Allant Group Omni-channel Campaign Management Products, Services and Solutions
    • 7.10.4 Allant Group Omni-channel Campaign Management Revenue (US$ Million) & (2020-2025)
    • 7.10.5 Allant Group Recent Developments
  • 7.11 Capillary
    • 7.11.1 Capillary Profile
    • 7.11.2 Capillary Main Business
    • 7.11.3 Capillary Omni-channel Campaign Management Products, Services and Solutions
    • 7.11.4 Capillary Omni-channel Campaign Management Revenue (US$ Million) & (2020-2025)
    • 7.11.5 Capillary Recent Developments
  • 7.12 Oracle Marketing Cloud
    • 7.12.1 Oracle Marketing Cloud Profile
    • 7.12.2 Oracle Marketing Cloud Main Business
    • 7.12.3 Oracle Marketing Cloud Omni-channel Campaign Management Products, Services and Solutions
    • 7.12.4 Oracle Marketing Cloud Omni-channel Campaign Management Revenue (US$ Million) & (2020-2025)
    • 7.12.5 Oracle Marketing Cloud Recent Developments
  • 7.13 HubSpot
    • 7.13.1 HubSpot Profile
    • 7.13.2 HubSpot Main Business
    • 7.13.3 HubSpot Omni-channel Campaign Management Products, Services and Solutions
    • 7.13.4 HubSpot Omni-channel Campaign Management Revenue (US$ Million) & (2020-2025)
    • 7.13.5 HubSpot Recent Developments
  • 7.14 Klaviyo
    • 7.14.1 Klaviyo Profile
    • 7.14.2 Klaviyo Main Business
    • 7.14.3 Klaviyo Omni-channel Campaign Management Products, Services and Solutions
    • 7.14.4 Klaviyo Omni-channel Campaign Management Revenue (US$ Million) & (2020-2025)
    • 7.14.5 Klaviyo Recent Developments
  • 7.15 Acquia
    • 7.15.1 Acquia Profile
    • 7.15.2 Acquia Main Business
    • 7.15.3 Acquia Omni-channel Campaign Management Products, Services and Solutions
    • 7.15.4 Acquia Omni-channel Campaign Management Revenue (US$ Million) & (2020-2025)
    • 7.15.5 Acquia Recent Developments
  • 7.16 Zeta Global
    • 7.16.1 Zeta Global Profile
    • 7.16.2 Zeta Global Main Business
    • 7.16.3 Zeta Global Omni-channel Campaign Management Products, Services and Solutions
    • 7.16.4 Zeta Global Omni-channel Campaign Management Revenue (US$ Million) & (2020-2025)
    • 7.16.5 Zeta Global Recent Developments
  • 7.17 Braze
    • 7.17.1 Braze Profile
    • 7.17.2 Braze Main Business
    • 7.17.3 Braze Omni-channel Campaign Management Products, Services and Solutions
    • 7.17.4 Braze Omni-channel Campaign Management Revenue (US$ Million) & (2020-2025)
    • 7.17.5 Braze Recent Developments
  • 7.18 YOYI TECH
    • 7.18.1 YOYI TECH Profile
    • 7.18.2 YOYI TECH Main Business
    • 7.18.3 YOYI TECH Omni-channel Campaign Management Products, Services and Solutions
    • 7.18.4 YOYI TECH Omni-channel Campaign Management Revenue (US$ Million) & (2020-2025)
    • 7.18.5 YOYI TECH Recent Developments
  • 7.19 ConvertLab
    • 7.19.1 ConvertLab Profile
    • 7.19.2 ConvertLab Main Business
    • 7.19.3 ConvertLab Omni-channel Campaign Management Products, Services and Solutions
    • 7.19.4 ConvertLab Omni-channel Campaign Management Revenue (US$ Million) & (2020-2025)
    • 7.19.5 ConvertLab Recent Developments
  • 7.20 Veeva
    • 7.20.1 Veeva Profile
    • 7.20.2 Veeva Main Business
    • 7.20.3 Veeva Omni-channel Campaign Management Products, Services and Solutions
    • 7.20.4 Veeva Omni-channel Campaign Management Revenue (US$ Million) & (2020-2025)
    • 7.20.5 Veeva Recent Developments

8 Industry Chain Analysis

  • 8.1 Omni-channel Campaign Management Industrial Chain
  • 8.2 Omni-channel Campaign Management Upstream Analysis
    • 8.2.1 Key Raw Materials
    • 8.2.2 Raw Materials Key Suppliers
    • 8.2.3 Manufacturing Cost Structure
  • 8.3 Midstream Analysis
  • 8.4 Downstream Analysis (Customers Analysis)
  • 8.5 Sales Model and Sales Channels
    • 8.5.1 Omni-channel Campaign Management Sales Model
    • 8.5.2 Sales Channel
    • 8.5.3 Omni-channel Campaign Management Distributors

9 Research Findings and Conclusion

10 Appendix

  • 10.1 Research Methodology
    • 10.1.1 Methodology/Research Approach
      • 10.1.1.1 Research Programs/Design
      • 10.1.1.2 Market Size Estimation
      • 10.1.1.3 Market Breakdown and Data Triangulation
    • 10.1.2 Data Source
      • 10.1.2.1 Secondary Sources
      • 10.1.2.2 Primary Sources
  • 10.2 Author Details
  • 10.3 Disclaimer

List of Tables

  • Table 1. Omni-channel Campaign Management Market Trends
  • Table 2. Omni-channel Campaign Management Market Drivers & Opportunity
  • Table 3. Omni-channel Campaign Management Market Challenges
  • Table 4. Omni-channel Campaign Management Market Restraints
  • Table 5. Global Omni-channel Campaign Management Revenue by Company (2020-2025) & (US$ Million)
  • Table 6. Global Omni-channel Campaign Management Revenue Market Share by Company (2020-2025)
  • Table 7. Key Companies Omni-channel Campaign Management Manufacturing Base Distribution and Headquarters
  • Table 8. Key Companies Omni-channel Campaign Management Product Type
  • Table 9. Key Companies Time to Begin Mass Production of Omni-channel Campaign Management
  • Table 10. Global Omni-channel Campaign Management Companies Market Concentration Ratio (CR5 and HHI)
  • Table 11. Global Top Companies by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Omni-channel Campaign Management as of 2024)
  • Table 12. Mergers & Acquisitions, Expansion Plans
  • Table 13. Global Omni-channel Campaign Management Sales Value by Type: 2020 VS 2024 VS 2031 (US$ Million)
  • Table 14. Global Omni-channel Campaign Management Sales Value by Type (2020-2025) & (US$ Million)
  • Table 15. Global Omni-channel Campaign Management Sales Value by Type (2026-2031) & (US$ Million)
  • Table 16. Global Omni-channel Campaign Management Sales Market Share in Value by Type (2020-2025)
  • Table 17. Global Omni-channel Campaign Management Sales Market Share in Value by Type (2026-2031)
  • Table 18. Global Omni-channel Campaign Management Sales Value by Application: 2020 VS 2024 VS 2031 (US$ Million)
  • Table 19. Global Omni-channel Campaign Management Sales Value by Application (2020-2025) & (US$ Million)
  • Table 20. Global Omni-channel Campaign Management Sales Value by Application (2026-2031) & (US$ Million)
  • Table 21. Global Omni-channel Campaign Management Sales Market Share in Value by Application (2020-2025)
  • Table 22. Global Omni-channel Campaign Management Sales Market Share in Value by Application (2026-2031)
  • Table 23. Global Omni-channel Campaign Management Sales Value by Region, (2020 VS 2024 VS 2031) & (US$ Million)
  • Table 24. Global Omni-channel Campaign Management Sales Value by Region (2020-2025) & (US$ Million)
  • Table 25. Global Omni-channel Campaign Management Sales Value by Region (2026-2031) & (US$ Million)
  • Table 26. Global Omni-channel Campaign Management Sales Value by Region (2020-2025) & (%)
  • Table 27. Global Omni-channel Campaign Management Sales Value by Region (2026-2031) & (%)
  • Table 28. Key Countries/Regions Omni-channel Campaign Management Sales Value Growth Trends, (US$ Million): 2020 VS 2024 VS 2031
  • Table 29. Key Countries/Regions Omni-channel Campaign Management Sales Value, (2020-2025) & (US$ Million)
  • Table 30. Key Countries/Regions Omni-channel Campaign Management Sales Value, (2026-2031) & (US$ Million)
  • Table 31. Adobe Basic Information List
  • Table 32. Adobe Description and Business Overview
  • Table 33. Adobe Omni-channel Campaign Management Products, Services and Solutions
  • Table 34. Revenue (US$ Million) in Omni-channel Campaign Management Business of Adobe (2020-2025)
  • Table 35. Adobe Recent Developments
  • Table 36. Infor Basic Information List
  • Table 37. Infor Description and Business Overview
  • Table 38. Infor Omni-channel Campaign Management Products, Services and Solutions
  • Table 39. Revenue (US$ Million) in Omni-channel Campaign Management Business of Infor (2020-2025)
  • Table 40. Infor Recent Developments
  • Table 41. HCL Campaign Basic Information List
  • Table 42. HCL Campaign Description and Business Overview
  • Table 43. HCL Campaign Omni-channel Campaign Management Products, Services and Solutions
  • Table 44. Revenue (US$ Million) in Omni-channel Campaign Management Business of HCL Campaign (2020-2025)
  • Table 45. HCL Campaign Recent Developments
  • Table 46. SAP Basic Information List
  • Table 47. SAP Description and Business Overview
  • Table 48. SAP Omni-channel Campaign Management Products, Services and Solutions
  • Table 49. Revenue (US$ Million) in Omni-channel Campaign Management Business of SAP (2020-2025)
  • Table 50. SAP Recent Developments
  • Table 51. Salesforce.com Basic Information List
  • Table 52. Salesforce.com Description and Business Overview
  • Table 53. Salesforce.com Omni-channel Campaign Management Products, Services and Solutions
  • Table 54. Revenue (US$ Million) in Omni-channel Campaign Management Business of Salesforce.com (2020-2025)
  • Table 55. Salesforce.com Recent Developments
  • Table 56. SAS Basic Information List
  • Table 57. SAS Description and Business Overview
  • Table 58. SAS Omni-channel Campaign Management Products, Services and Solutions
  • Table 59. Revenue (US$ Million) in Omni-channel Campaign Management Business of SAS (2020-2025)
  • Table 60. SAS Recent Developments
  • Table 61. Experian Basic Information List
  • Table 62. Experian Description and Business Overview
  • Table 63. Experian Omni-channel Campaign Management Products, Services and Solutions
  • Table 64. Revenue (US$ Million) in Omni-channel Campaign Management Business of Experian (2020-2025)
  • Table 65. Experian Recent Developments
  • Table 66. Teradata Basic Information List
  • Table 67. Teradata Description and Business Overview
  • Table 68. Teradata Omni-channel Campaign Management Products, Services and Solutions
  • Table 69. Revenue (US$ Million) in Omni-channel Campaign Management Business of Teradata (2020-2025)
  • Table 70. Teradata Recent Developments
  • Table 71. MediaMath Basic Information List
  • Table 72. MediaMath Description and Business Overview
  • Table 73. MediaMath Omni-channel Campaign Management Products, Services and Solutions
  • Table 74. Revenue (US$ Million) in Omni-channel Campaign Management Business of MediaMath (2020-2025)
  • Table 75. MediaMath Recent Developments
  • Table 76. Allant Group Basic Information List
  • Table 77. Allant Group Description and Business Overview
  • Table 78. Allant Group Omni-channel Campaign Management Products, Services and Solutions
  • Table 79. Revenue (US$ Million) in Omni-channel Campaign Management Business of Allant Group (2020-2025)
  • Table 80. Allant Group Recent Developments
  • Table 81. Capillary Basic Information List
  • Table 82. Capillary Description and Business Overview
  • Table 83. Capillary Omni-channel Campaign Management Products, Services and Solutions
  • Table 84. Revenue (US$ Million) in Omni-channel Campaign Management Business of Capillary (2020-2025)
  • Table 85. Capillary Recent Developments
  • Table 86. Oracle Marketing Cloud Basic Information List
  • Table 87. Oracle Marketing Cloud Description and Business Overview
  • Table 88. Oracle Marketing Cloud Omni-channel Campaign Management Products, Services and Solutions
  • Table 89. Revenue (US$ Million) in Omni-channel Campaign Management Business of Oracle Marketing Cloud (2020-2025)
  • Table 90. Oracle Marketing Cloud Recent Developments
  • Table 91. HubSpot Basic Information List
  • Table 92. HubSpot Description and Business Overview
  • Table 93. HubSpot Omni-channel Campaign Management Products, Services and Solutions
  • Table 94. Revenue (US$ Million) in Omni-channel Campaign Management Business of HubSpot (2020-2025)
  • Table 95. HubSpot Recent Developments
  • Table 96. Klaviyo Basic Information List
  • Table 97. Klaviyo Description and Business Overview
  • Table 98. Klaviyo Omni-channel Campaign Management Products, Services and Solutions
  • Table 99. Revenue (US$ Million) in Omni-channel Campaign Management Business of Klaviyo (2020-2025)
  • Table 100. Klaviyo Recent Developments
  • Table 101. Acquia Basic Information List
  • Table 102. Acquia Description and Business Overview
  • Table 103. Acquia Omni-channel Campaign Management Products, Services and Solutions
  • Table 104. Revenue (US$ Million) in Omni-channel Campaign Management Business of Acquia (2020-2025)
  • Table 105. Acquia Recent Developments
  • Table 106. Zeta Global Basic Information List
  • Table 107. Zeta Global Description and Business Overview
  • Table 108. Zeta Global Omni-channel Campaign Management Products, Services and Solutions
  • Table 109. Revenue (US$ Million) in Omni-channel Campaign Management Business of Zeta Global (2020-2025)
  • Table 110. Zeta Global Recent Developments
  • Table 111. Braze Basic Information List
  • Table 112. Braze Description and Business Overview
  • Table 113. Braze Omni-channel Campaign Management Products, Services and Solutions
  • Table 114. Revenue (US$ Million) in Omni-channel Campaign Management Business of Braze (2020-2025)
  • Table 115. Braze Recent Developments
  • Table 116. YOYI TECH Basic Information List
  • Table 117. YOYI TECH Description and Business Overview
  • Table 118. YOYI TECH Omni-channel Campaign Management Products, Services and Solutions
  • Table 119. Revenue (US$ Million) in Omni-channel Campaign Management Business of YOYI TECH (2020-2025)
  • Table 120. YOYI TECH Recent Developments
  • Table 121. ConvertLab Basic Information List
  • Table 122. ConvertLab Description and Business Overview
  • Table 123. ConvertLab Omni-channel Campaign Management Products, Services and Solutions
  • Table 124. Revenue (US$ Million) in Omni-channel Campaign Management Business of ConvertLab (2020-2025)
  • Table 125. ConvertLab Recent Developments
  • Table 126. Veeva Basic Information List
  • Table 127. Veeva Description and Business Overview
  • Table 128. Veeva Omni-channel Campaign Management Products, Services and Solutions
  • Table 129. Revenue (US$ Million) in Omni-channel Campaign Management Business of Veeva (2020-2025)
  • Table 130. Veeva Recent Developments
  • Table 131. Key Raw Materials Lists
  • Table 132. Raw Materials Key Suppliers Lists
  • Table 133. Omni-channel Campaign Management Downstream Customers
  • Table 134. Omni-channel Campaign Management Distributors List
  • Table 135. Research Programs/Design for This Report
  • Table 136. Key Data Information from Secondary Sources
  • Table 137. Key Data Information from Primary Sources

List of Figures

  • Figure 1. Omni-channel Campaign Management Product Picture
  • Figure 2. Global Omni-channel Campaign Management Sales Value, 2020 VS 2024 VS 2031 (US$ Million)
  • Figure 3. Global Omni-channel Campaign Management Sales Value (2020-2031) & (US$ Million)
  • Figure 4. Omni-channel Campaign Management Report Years Considered
  • Figure 5. Global Omni-channel Campaign Management Players Revenue Ranking (2024) & (US$ Million)
  • Figure 6. The 5 and 10 Largest Companies in the World: Market Share by Omni-channel Campaign Management Revenue in 2024
  • Figure 7. Omni-channel Campaign Management Market Share by Company Type (Tier 1, Tier 2, and Tier 3): 2020 VS 2024
  • Figure 8. On-premise Omni-channel Campaign Management Picture
  • Figure 9. Cloud-based Omni-channel Campaign Management Picture
  • Figure 10. Global Omni-channel Campaign Management Sales Value by Type (2020 VS 2024 VS 2031) & (US$ Million)
  • Figure 11. Global Omni-channel Campaign Management Sales Value Market Share by Type, 2024 & 2031
  • Figure 12. Product Picture of Retail
  • Figure 13. Product Picture of Healthcare and Pharmaceuticals
  • Figure 14. Product Picture of IT and Telecommunication
  • Figure 15. Product Picture of Transportation and Logistics
  • Figure 16. Product Picture of BFSI
  • Figure 17. Global Omni-channel Campaign Management Sales Value by Application (2020 VS 2024 VS 2031) & (US$ Million)
  • Figure 18. Global Omni-channel Campaign Management Sales Value Market Share by Application, 2024 & 2031
  • Figure 19. North America Omni-channel Campaign Management Sales Value (2020-2031) & (US$ Million)
  • Figure 20. North America Omni-channel Campaign Management Sales Value by Country (%), 2024 VS 2031
  • Figure 21. Europe Omni-channel Campaign Management Sales Value, (2020-2031) & (US$ Million)
  • Figure 22. Europe Omni-channel Campaign Management Sales Value by Country (%), 2024 VS 2031
  • Figure 23. Asia Pacific Omni-channel Campaign Management Sales Value, (2020-2031) & (US$ Million)
  • Figure 24. Asia Pacific Omni-channel Campaign Management Sales Value by Region (%), 2024 VS 2031
  • Figure 25. South America Omni-channel Campaign Management Sales Value, (2020-2031) & (US$ Million)
  • Figure 26. South America Omni-channel Campaign Management Sales Value by Country (%), 2024 VS 2031
  • Figure 27. Middle East & Africa Omni-channel Campaign Management Sales Value, (2020-2031) & (US$ Million)
  • Figure 28. Middle East & Africa Omni-channel Campaign Management Sales Value by Country (%), 2024 VS 2031
  • Figure 29. Key Countries/Regions Omni-channel Campaign Management Sales Value (%), (2020-2031)
  • Figure 30. United States Omni-channel Campaign Management Sales Value, (2020-2031) & (US$ Million)
  • Figure 31. United States Omni-channel Campaign Management Sales Value by Type (%), 2024 VS 2031
  • Figure 32. United States Omni-channel Campaign Management Sales Value by Application (%), 2024 VS 2031
  • Figure 33. Europe Omni-channel Campaign Management Sales Value, (2020-2031) & (US$ Million)
  • Figure 34. Europe Omni-channel Campaign Management Sales Value by Type (%), 2024 VS 2031
  • Figure 35. Europe Omni-channel Campaign Management Sales Value by Application (%), 2024 VS 2031
  • Figure 36. China Omni-channel Campaign Management Sales Value, (2020-2031) & (US$ Million)
  • Figure 37. China Omni-channel Campaign Management Sales Value by Type (%), 2024 VS 2031
  • Figure 38. China Omni-channel Campaign Management Sales Value by Application (%), 2024 VS 2031
  • Figure 39. Japan Omni-channel Campaign Management Sales Value, (2020-2031) & (US$ Million)
  • Figure 40. Japan Omni-channel Campaign Management Sales Value by Type (%), 2024 VS 2031
  • Figure 41. Japan Omni-channel Campaign Management Sales Value by Application (%), 2024 VS 2031
  • Figure 42. South Korea Omni-channel Campaign Management Sales Value, (2020-2031) & (US$ Million)
  • Figure 43. South Korea Omni-channel Campaign Management Sales Value by Type (%), 2024 VS 2031
  • Figure 44. South Korea Omni-channel Campaign Management Sales Value by Application (%), 2024 VS 2031
  • Figure 45. Southeast Asia Omni-channel Campaign Management Sales Value, (2020-2031) & (US$ Million)
  • Figure 46. Southeast Asia Omni-channel Campaign Management Sales Value by Type (%), 2024 VS 2031
  • Figure 47. Southeast Asia Omni-channel Campaign Management Sales Value by Application (%), 2024 VS 2031
  • Figure 48. India Omni-channel Campaign Management Sales Value, (2020-2031) & (US$ Million)
  • Figure 49. India Omni-channel Campaign Management Sales Value by Type (%), 2024 VS 2031
  • Figure 50. India Omni-channel Campaign Management Sales Value by Application (%), 2024 VS 2031
  • Figure 51. Omni-channel Campaign Management Industrial Chain
  • Figure 52. Omni-channel Campaign Management Manufacturing Cost Structure
  • Figure 53. Channels of Distribution (Direct Sales, and Distribution)
  • Figure 54. Bottom-up and Top-down Approaches for This Report
  • Figure 55. Data Triangulation
  • Figure 56. Key Executives Interviewed