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市場調查報告書
商品編碼
1871984
帶有顯示器的智慧音箱:全球市場佔有率和排名、總收入和需求預測(2025-2031 年)Smart Speakers with Displays - Global Market Share and Ranking, Overall Sales and Demand Forecast 2025-2031 |
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2024 年全球帶顯示器的智慧音箱市場規模預計為 101.63 億美元,預計到 2031 年將成長至 161.91 億美元,2025 年至 2031 年的複合年成長率為 5.6%。
本報告對近期關稅調整和國際戰略反制措施對智慧音箱(帶顯示器)跨境產業佈局、資本配置模式、區域經濟相互依存關係和供應鏈重組的影響進行了全面評估。
帶有顯示器的智慧音箱是一種語音控制設備,它將智慧音箱的功能與觸控螢幕介面相結合。這些設備整合了人工智慧虛擬助手,能夠提供互動式的音訊和視覺回饋。除了播放音樂和回應語音指令外,智慧顯示器還可以顯示天氣預報、播放影片、管理日曆、控制智慧家庭設備以及進行視訊通話。
智慧音箱(帶顯示器)是一個高階市場細分領域,它結合了語音和視覺介面,隨著用戶越來越尋求更豐富的互動方式,而不是僅僅依賴語音,智慧音箱正在推動其普及。
人工智慧的進步、語音辨識技術的改進,以及消費者對觸控螢幕語音介面在購物、視訊通話、食譜搜尋和家庭自動化控制等任務中日益成長的熟悉度,正在推動智慧音箱從傳統的純音訊設備轉變為語音加螢幕設備。
按地區分類,北美是智慧音箱(含顯示器)市場最成熟的地區,約佔全球市場佔有率的40%。高所得者的滲透率很高,亞馬遜Echo Show和GoogleNest Hub等主要品牌早已在北美市場站穩腳步。歐洲市場持續穩定成長,受益於嚴格的保護條例(例如GDPR)、永續策略和智慧城市計畫。在俄羅斯、德國和英國等國家,智慧家庭建設對智慧顯示器的需求正在穩定成長。亞太地區目前是成長最快的市場,尤其是在中國、印度、日本和東南亞地區。在中國市場,天貓精靈、百度小度、小米等本土顯示設備正在快速發展,並與國際公司展開激烈競爭。
市場機會:智慧家居升級;Matter通訊協定的普及;人工智慧和視覺介面創新;新的商業和醫療應用場景。
市場風險:隱私和安全問題、人工智慧助理技術的瓶頸、原料和成本壓力以及生態系統鎖定趨勢:雖然 Matter 通訊協定減少了鎖定,但蘋果、谷歌和亞馬遜這三大生態系統仍在相互競爭以防止鎖定,從而限制了中小製造商的擴張潛力。
市場趨勢:螢幕大小增大,部署位置更加精細化:小型(約 5-8 吋)設備部署在廚房和臥室,而中大型(10-15 吋)設備則部署在客廳、家庭中心和商業場所。視覺內容和商業應用:與 Reddit 用戶討論類似,智慧顯示器可以支援影片廣告、購物推薦和數位電子看板等經營模式,這與音訊揚聲器有所不同。人工智慧驅動的「情境察覺介面」:根據時間、位置和使用者行為自動切換螢幕(例如,靠近時顯示天氣資訊和提供來電提案)。生成式人工智慧能夠提供智慧主動提案(例如,自動調節室溫)。跨產業融合與擴展:智慧鏡子、車載儀錶板(語音和顯示整合)、醫院床邊系統和飯店前台等新場景的出現,正在推動硬體標準化進程。
本報告旨在對全球帶有顯示器的智慧音箱市場進行全面分析,按地區/國家、類型和應用進行分類,重點關注總銷量、收入、價格、市場佔有率和主要企業的排名。
本報告以銷售量和收入(百萬美元)為單位,對帶顯示器的智慧音箱市場規模、估值和預測進行了呈現,基準年為2024年,並涵蓋了2020年至2031年的歷史數據和預測數據。定量和定性分析將幫助讀者制定業務和成長策略,評估市場競爭,分析自身在當前市場中的地位,並就帶有顯示器的智慧音箱做出明智的商業決策。
市場區隔
公司
按類型分類的細分市場
應用領域
按地區
The global market for Smart Speakers with Displays was estimated to be worth US$ 10163 million in 2024 and is forecast to a readjusted size of US$ 16191 million by 2031 with a CAGR of 5.6% during the forecast period 2025-2031.
This report provides a comprehensive assessment of recent tariff adjustments and international strategic countermeasures on Smart Speakers with Displays cross-border industrial footprints, capital allocation patterns, regional economic interdependencies, and supply chain reconfigurations.
Smart speakers with displays are voice-activated devices that combine the functionalities of a smart speaker with a touch screen interface. These devices integrate AI-powered virtual assistants to offer interactive voice and visual responses. In addition to playing music and answering voice commands, smart displays can show weather forecasts, stream videos, manage calendars, control smart home devices, and facilitate video calls.
Smart Speakers with Displays-a premium market segment that combines voice and visual interfaces-is driving adoption, especially as users demand richer interaction modes rather than relying solely on audio.
Advances in artificial intelligence, improvements in voice recognition, and consumers' growing comfort with touchscreen voice interfaces for tasks such as shopping, video calling, browsing recipes, and home automation control are driving the shift from traditional audio smart speakers to voice-plus-screen devices.
In terms of regional development, North America is the most mature region in the Smart Speakers with Displays market, accounting for nearly 40% of the global market share. The penetration rate among high-income consumers is high, and mainstream brands such as Amazon Echo Show and Google Nest Hub have been in the market for many years. The European market has grown steadily, benefiting from strict privacy protection regulations (such as GDPR), sustainable strategies, and smart city promotion. Russia, Germany, the United Kingdom and other countries have steadily expanded their demand for smart displays in smart home construction. Asia Pacific is currently the fastest growing market, especially in China, India, Japan, and Southeast Asia. The Chinese market has seen a strong rise in local display devices such as Tmall Genie, Baidu Xiaodu, and Xiaomi, competing fiercely with global players.
Market opportunities: smart home upgrades. Matter protocol popularization. AI and visual interface innovation. New business and medical scenarios.
Market risks: privacy and security concerns. AI assistant technology bottleneck. Raw materials and cost pressure. Ecological lock-in trend: Although the Matter protocol reduces lock-in, the three major ecosystems of Apple/Google/Amazon still compete with each other to prevent lock-in, which limits the expansion space of small factories.
Market trends: Screen size expansion and positioning segmentation: small (~5-8") devices are positioned in the kitchen and bedroom, and medium and large (10-15") devices are positioned in the living room, home hub or commercial scene use. In visual content and commercial realization: Similar to Reddit user discussions, smart displays can support business models such as video advertising, recommended shopping, and digital signage, which is different from voice speakers. AI-driven "situational interface": The device will automatically switch screens according to time, location, and user behavior (such as approaching to display weather or call suggestions); Generative AI can make intelligent prompts, such as adjusting the home temperature in advance. Cross-industry integration and expansion: The rise of scenarios such as smart mirrors, car dashboards (integrated voice and display), hospital bedside systems, and hotel front desks promotes hardware standard adaptation.
This report aims to provide a comprehensive presentation of the global market for Smart Speakers with Displays, focusing on the total sales volume, sales revenue, price, key companies market share and ranking, together with an analysis of Smart Speakers with Displays by region & country, by Type, and by Application.
The Smart Speakers with Displays market size, estimations, and forecasts are provided in terms of sales volume (Units) and sales revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. With both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Smart Speakers with Displays.
Market Segmentation
By Company
Segment by Type
Segment by Application
By Region
Chapter Outline
Chapter 1: Introduces the report scope of the report, global total market size (value, volume and price). This chapter also provides the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 2: Detailed analysis of Smart Speakers with Displays manufacturers competitive landscape, price, sales and revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 3: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 4: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 5: Sales, revenue of Smart Speakers with Displays in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the market development, future development prospects, market space, and market size of each country in the world.
Chapter 6: Sales, revenue of Smart Speakers with Displays in country level. It provides sigmate data by Type, and by Application for each country/region.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 8: Analysis of industrial chain, including the upstream and downstream of the industry.
Chapter 9: Conclusion.