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市場調查報告書
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1862311

行銷自動化軟體 - 全球市場佔有率和排名、總收入和需求預測（2025-2031 年）

Marketing Automation Software - Global Market Share and Ranking, Overall Sales and Demand Forecast 2025-2031
出版日期: | 出版商: QYResearch | 英文 158 Pages | 商品交期: 2-3個工作天內

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全球行銷自動化軟體市場在2024年達到 44.14億美元，預計到2031年將達到 122.29億美元，2025年至2031年的年複合成長率為 15.9%。

行銷自動化是指企業利用軟體和技術，像亞馬遜一樣進行買賣 - 透過提供高度個人化、實用性強的內容，將潛在客戶轉化為實際客戶，並將這些客戶培養成忠實客戶。這種行銷自動化通常能為企業帶來顯著的新收入，並帶來良好的投資回報。

企業行銷宣傳活動複雜且包括多個方面，需要強大的解決方案來管理行銷宣傳活動管理的端到端流程。隨著企業不斷增加對行銷營運最佳化的投入，以簡化重複性的後勤部門工作，他們需要一個能夠擴展以滿足現代企業需求的成熟解決方案。

許多平台仍然自稱為「企業行銷管理解決方案」，但無論如何，對企業而言理想的解決方案將提供一套完全整合的工具，以簡化行銷流程、提高效率、實現個性化溝通以改善客戶體驗、通過資料和分析提供洞察以最佳化宣傳活動，並從根本上促進跨管道行銷宣傳活動的端到端規劃、執行和衡量。

全球行銷自動化軟體的主要廠商包括Oracle、IBM和Adobe Systems。這三大廠商的市場佔有率約為30%。美國是最大的市場，市場佔有率超過50%。依產品類型分類，電子郵件行銷是最大的細分市場，市場佔有率超過30%。依應用領域分類，大型企業是最大的應用群體，其次是中小企業。

本報告目的是依地區/國家、類型和應用對全球行銷自動化軟體市場進行全面分析，重點關注總收入、市場佔有率和主要企業的排名。

本報告以收益為準，以2024年為基準年，對行銷自動化軟體市場規模、估算和預測進行了呈現，並包含了2020年至2031年的歷史資料和預測資料。定量和定性分析目的是幫助讀者制定業務和成長策略，評估競爭格局，分析自身在當前市場中的地位，並就行銷自動化軟體做出明智的商業決策。

市場區隔

公司

  • HubSpot
  • ActiveCampaign
  • Act-On Software
  • Salesforce
  • Adobe Systems
  • Oracle
  • Keep
  • IBM
  • Cognizant
  • ETrigue
  • GreenRope
  • BenchmarkONE
  • IContact
  • LeadSquared
  • MarcomCentral
  • SugarCRM
  • SALESmanago
  • SAP
  • SAS Institute
  • SharpSpring
  • Aprimo
  • Celonis（Make）
  • Klaviyo
  • Intuit Mailchimp

依類型

  • 宣傳活動管理
  • 電子郵件行銷
  • 行動應用
  • 集客式行銷
  • 潛在客戶培育與案源計分
  • 報告和分析
  • 社群媒體行銷
  • 其他

依應用

  • 主要企業
  • 中小企業

依地區

  • 北美洲
    • 美國
    • 加拿大
  • 亞太地區
    • 中國
    • 日本
    • 韓國
    • 東南亞
    • 印度
    • 澳洲
    • 亞太其他地區
  • 歐洲
    • 德國
    • 法國
    • 英國
    • 義大利
    • 荷蘭
    • 北歐國家
    • 其他歐洲
  • 拉丁美洲
    • 墨西哥
    • 巴西
    • 其他拉丁美洲
  • 中東和非洲
    • 土耳其
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 其他中東和非洲地區

The global market for Marketing Automation Software was estimated to be worth US$ 4414 million in 2024 and is forecast to a readjusted size of US$ 12229 million by 2031 with a CAGR of 15.9% during the forecast period 2025-2031.

Marketing automation is software and tactics that allow companies to buy and sell like Amazon -- that is, to nurture prospects with highly personalized, useful content that helps convert prospects to customers and turn customers into delighted customers. This type of marketing automation typically generates significant new revenue for companies, and provides an excellent return on the investment required.

Enterprise marketing campaigns are complex and multi-faceted, requiring robust solutions to manage the end-to-end processes involved in marketing campaign management. Enterprises are increasing investments in marketing operations optimization in an effort to improve operational efficiency for repetitive back-office processes, and that means they require sophisticated solutions that can be scaled to meet the needs of the modern enterprise.

Although many platforms still brand themselves as Enterprise Marketing Management solutions. In either case, the ideal solution for enterprises is one that offers a fully integrated suite of tools that streamline marketing processes, improve efficiency, enable personalized communications for better customer experiences, offer insights through data and analytics to optimize campaigns, and basically facilitate the end-to-end planning, execution, and measurement of marketing campaigns across channels.

Global Marketing Automation Software key players include Oracle, IBM, Adobe Systems, etc. Global top three manufacturers hold a share about 30%. United States is the largest market, with a share over 50%. In terms of product, Email Marketing is the largest segment, with a share over 30%. And in terms of application, the largest application is Large Enterprises, followed by Small and Mid-sized Enterprises (SMEs).

This report aims to provide a comprehensive presentation of the global market for Marketing Automation Software, focusing on the total sales revenue, key companies market share and ranking, together with an analysis of Marketing Automation Software by region & country, by Type, and by Application.

The Marketing Automation Software market size, estimations, and forecasts are provided in terms of sales revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. With both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Marketing Automation Software.

Market Segmentation

By Company

  • HubSpot
  • ActiveCampaign
  • Act-On Software
  • Salesforce
  • Adobe Systems
  • Oracle
  • Keep
  • IBM
  • Cognizant
  • ETrigue
  • GreenRope
  • BenchmarkONE
  • IContact
  • LeadSquared
  • MarcomCentral
  • SugarCRM
  • SALESmanago
  • SAP
  • SAS Institute
  • SharpSpring
  • Aprimo
  • Celonis (Make)
  • Klaviyo
  • Intuit Mailchimp

Segment by Type

  • Campaign Management
  • Email Marketing
  • Mobile Application
  • Inbound Marketing
  • Lead Nurturing and Lead Scoring
  • Reporting and Analytics
  • Social Media Marketing
  • Others

Segment by Application

  • Large Enterprises
  • Small and Mid-sized Enterprises (SMEs)

By Region

  • North America
    • United States
    • Canada
  • Asia-Pacific
    • China
    • Japan
    • South Korea
    • Southeast Asia
    • India
    • Australia
    • Rest of Asia-Pacific
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Netherlands
    • Nordic Countries
    • Rest of Europe
  • Latin America
    • Mexico
    • Brazil
    • Rest of Latin America
  • Middle East & Africa
    • Turkey
    • Saudi Arabia
    • UAE
    • Rest of MEA

Chapter Outline

Chapter 1: Introduces the report scope of the report, global total market size. This chapter also provides the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.

Chapter 2: Detailed analysis of Marketing Automation Software company competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.

Chapter 3: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.

Chapter 4: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.

Chapter 5: Revenue of Marketing Automation Software in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the market development, future development prospects, market space, and market size of each country in the world.

Chapter 6: Revenue of Marketing Automation Software in country level. It provides sigmate data by Type, and by Application for each country/region.

Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product revenue, gross margin, product introduction, recent development, etc.

Chapter 8: Analysis of industrial chain, including the upstream and downstream of the industry.

Chapter 9: Conclusion.

Table of Contents

1 Market Overview

  • 1.1 Marketing Automation Software Product Introduction
  • 1.2 Global Marketing Automation Software Market Size Forecast (2020-2031)
  • 1.3 Marketing Automation Software Market Trends & Drivers
    • 1.3.1 Marketing Automation Software Industry Trends
    • 1.3.2 Marketing Automation Software Market Drivers & Opportunity
    • 1.3.3 Marketing Automation Software Market Challenges
    • 1.3.4 Marketing Automation Software Market Restraints
  • 1.4 Assumptions and Limitations
  • 1.5 Study Objectives
  • 1.6 Years Considered

2 Competitive Analysis by Company

  • 2.1 Global Marketing Automation Software Players Revenue Ranking (2024)
  • 2.2 Global Marketing Automation Software Revenue by Company (2020-2025)
  • 2.3 Key Companies Marketing Automation Software Manufacturing Base Distribution and Headquarters
  • 2.4 Key Companies Marketing Automation Software Product Offered
  • 2.5 Key Companies Time to Begin Mass Production of Marketing Automation Software
  • 2.6 Marketing Automation Software Market Competitive Analysis
    • 2.6.1 Marketing Automation Software Market Concentration Rate (2020-2025)
    • 2.6.2 Global 5 and 10 Largest Companies by Marketing Automation Software Revenue in 2024
    • 2.6.3 Global Top Companies by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Marketing Automation Software as of 2024)
  • 2.7 Mergers & Acquisitions, Expansion

3 Segmentation by Type

  • 3.1 Introduction by Type
    • 3.1.1 Campaign Management
    • 3.1.2 Email Marketing
    • 3.1.3 Mobile Application
    • 3.1.4 Inbound Marketing
    • 3.1.5 Lead Nurturing and Lead Scoring
    • 3.1.6 Reporting and Analytics
    • 3.1.7 Social Media Marketing
    • 3.1.8 Others
  • 3.2 Global Marketing Automation Software Sales Value by Type
    • 3.2.1 Global Marketing Automation Software Sales Value by Type (2020 VS 2024 VS 2031)
    • 3.2.2 Global Marketing Automation Software Sales Value, by Type (2020-2031)
    • 3.2.3 Global Marketing Automation Software Sales Value, by Type (%) (2020-2031)

4 Segmentation by Application

  • 4.1 Introduction by Application
    • 4.1.1 Large Enterprises
    • 4.1.2 Small and Mid-sized Enterprises (SMEs)
  • 4.2 Global Marketing Automation Software Sales Value by Application
    • 4.2.1 Global Marketing Automation Software Sales Value by Application (2020 VS 2024 VS 2031)
    • 4.2.2 Global Marketing Automation Software Sales Value, by Application (2020-2031)
    • 4.2.3 Global Marketing Automation Software Sales Value, by Application (%) (2020-2031)

5 Segmentation by Region

  • 5.1 Global Marketing Automation Software Sales Value by Region
    • 5.1.1 Global Marketing Automation Software Sales Value by Region: 2020 VS 2024 VS 2031
    • 5.1.2 Global Marketing Automation Software Sales Value by Region (2020-2025)
    • 5.1.3 Global Marketing Automation Software Sales Value by Region (2026-2031)
    • 5.1.4 Global Marketing Automation Software Sales Value by Region (%), (2020-2031)
  • 5.2 North America
    • 5.2.1 North America Marketing Automation Software Sales Value, 2020-2031
    • 5.2.2 North America Marketing Automation Software Sales Value by Country (%), 2024 VS 2031
  • 5.3 Europe
    • 5.3.1 Europe Marketing Automation Software Sales Value, 2020-2031
    • 5.3.2 Europe Marketing Automation Software Sales Value by Country (%), 2024 VS 2031
  • 5.4 Asia Pacific
    • 5.4.1 Asia Pacific Marketing Automation Software Sales Value, 2020-2031
    • 5.4.2 Asia Pacific Marketing Automation Software Sales Value by Region (%), 2024 VS 2031
  • 5.5 South America
    • 5.5.1 South America Marketing Automation Software Sales Value, 2020-2031
    • 5.5.2 South America Marketing Automation Software Sales Value by Country (%), 2024 VS 2031
  • 5.6 Middle East & Africa
    • 5.6.1 Middle East & Africa Marketing Automation Software Sales Value, 2020-2031
    • 5.6.2 Middle East & Africa Marketing Automation Software Sales Value by Country (%), 2024 VS 2031

6 Segmentation by Key Countries/Regions

  • 6.1 Key Countries/Regions Marketing Automation Software Sales Value Growth Trends, 2020 VS 2024 VS 2031
  • 6.2 Key Countries/Regions Marketing Automation Software Sales Value, 2020-2031
  • 6.3 United States
    • 6.3.1 United States Marketing Automation Software Sales Value, 2020-2031
    • 6.3.2 United States Marketing Automation Software Sales Value by Type (%), 2024 VS 2031
    • 6.3.3 United States Marketing Automation Software Sales Value by Application, 2024 VS 2031
  • 6.4 Europe
    • 6.4.1 Europe Marketing Automation Software Sales Value, 2020-2031
    • 6.4.2 Europe Marketing Automation Software Sales Value by Type (%), 2024 VS 2031
    • 6.4.3 Europe Marketing Automation Software Sales Value by Application, 2024 VS 2031
  • 6.5 China
    • 6.5.1 China Marketing Automation Software Sales Value, 2020-2031
    • 6.5.2 China Marketing Automation Software Sales Value by Type (%), 2024 VS 2031
    • 6.5.3 China Marketing Automation Software Sales Value by Application, 2024 VS 2031
  • 6.6 Japan
    • 6.6.1 Japan Marketing Automation Software Sales Value, 2020-2031
    • 6.6.2 Japan Marketing Automation Software Sales Value by Type (%), 2024 VS 2031
    • 6.6.3 Japan Marketing Automation Software Sales Value by Application, 2024 VS 2031
  • 6.7 South Korea
    • 6.7.1 South Korea Marketing Automation Software Sales Value, 2020-2031
    • 6.7.2 South Korea Marketing Automation Software Sales Value by Type (%), 2024 VS 2031
    • 6.7.3 South Korea Marketing Automation Software Sales Value by Application, 2024 VS 2031
  • 6.8 Southeast Asia
    • 6.8.1 Southeast Asia Marketing Automation Software Sales Value, 2020-2031
    • 6.8.2 Southeast Asia Marketing Automation Software Sales Value by Type (%), 2024 VS 2031
    • 6.8.3 Southeast Asia Marketing Automation Software Sales Value by Application, 2024 VS 2031
  • 6.9 India
    • 6.9.1 India Marketing Automation Software Sales Value, 2020-2031
    • 6.9.2 India Marketing Automation Software Sales Value by Type (%), 2024 VS 2031
    • 6.9.3 India Marketing Automation Software Sales Value by Application, 2024 VS 2031

7 Company Profiles

  • 7.1 HubSpot
    • 7.1.1 HubSpot Profile
    • 7.1.2 HubSpot Main Business
    • 7.1.3 HubSpot Marketing Automation Software Products, Services and Solutions
    • 7.1.4 HubSpot Marketing Automation Software Revenue (US$ Million) & (2020-2025)
    • 7.1.5 HubSpot Recent Developments
  • 7.2 ActiveCampaign
    • 7.2.1 ActiveCampaign Profile
    • 7.2.2 ActiveCampaign Main Business
    • 7.2.3 ActiveCampaign Marketing Automation Software Products, Services and Solutions
    • 7.2.4 ActiveCampaign Marketing Automation Software Revenue (US$ Million) & (2020-2025)
    • 7.2.5 ActiveCampaign Recent Developments
  • 7.3 Act-On Software
    • 7.3.1 Act-On Software Profile
    • 7.3.2 Act-On Software Main Business
    • 7.3.3 Act-On Software Marketing Automation Software Products, Services and Solutions
    • 7.3.4 Act-On Software Marketing Automation Software Revenue (US$ Million) & (2020-2025)
    • 7.3.5 Act-On Software Recent Developments
  • 7.4 Salesforce
    • 7.4.1 Salesforce Profile
    • 7.4.2 Salesforce Main Business
    • 7.4.3 Salesforce Marketing Automation Software Products, Services and Solutions
    • 7.4.4 Salesforce Marketing Automation Software Revenue (US$ Million) & (2020-2025)
    • 7.4.5 Salesforce Recent Developments
  • 7.5 Adobe Systems
    • 7.5.1 Adobe Systems Profile
    • 7.5.2 Adobe Systems Main Business
    • 7.5.3 Adobe Systems Marketing Automation Software Products, Services and Solutions
    • 7.5.4 Adobe Systems Marketing Automation Software Revenue (US$ Million) & (2020-2025)
    • 7.5.5 Adobe Systems Recent Developments
  • 7.6 Oracle
    • 7.6.1 Oracle Profile
    • 7.6.2 Oracle Main Business
    • 7.6.3 Oracle Marketing Automation Software Products, Services and Solutions
    • 7.6.4 Oracle Marketing Automation Software Revenue (US$ Million) & (2020-2025)
    • 7.6.5 Oracle Recent Developments
  • 7.7 Keep
    • 7.7.1 Keep Profile
    • 7.7.2 Keep Main Business
    • 7.7.3 Keep Marketing Automation Software Products, Services and Solutions
    • 7.7.4 Keep Marketing Automation Software Revenue (US$ Million) & (2020-2025)
    • 7.7.5 Keep Recent Developments
  • 7.8 IBM
    • 7.8.1 IBM Profile
    • 7.8.2 IBM Main Business
    • 7.8.3 IBM Marketing Automation Software Products, Services and Solutions
    • 7.8.4 IBM Marketing Automation Software Revenue (US$ Million) & (2020-2025)
    • 7.8.5 IBM Recent Developments
  • 7.9 Cognizant
    • 7.9.1 Cognizant Profile
    • 7.9.2 Cognizant Main Business
    • 7.9.3 Cognizant Marketing Automation Software Products, Services and Solutions
    • 7.9.4 Cognizant Marketing Automation Software Revenue (US$ Million) & (2020-2025)
    • 7.9.5 Cognizant Recent Developments
  • 7.10 ETrigue
    • 7.10.1 ETrigue Profile
    • 7.10.2 ETrigue Main Business
    • 7.10.3 ETrigue Marketing Automation Software Products, Services and Solutions
    • 7.10.4 ETrigue Marketing Automation Software Revenue (US$ Million) & (2020-2025)
    • 7.10.5 ETrigue Recent Developments
  • 7.11 GreenRope
    • 7.11.1 GreenRope Profile
    • 7.11.2 GreenRope Main Business
    • 7.11.3 GreenRope Marketing Automation Software Products, Services and Solutions
    • 7.11.4 GreenRope Marketing Automation Software Revenue (US$ Million) & (2020-2025)
    • 7.11.5 GreenRope Recent Developments
  • 7.12 BenchmarkONE
    • 7.12.1 BenchmarkONE Profile
    • 7.12.2 BenchmarkONE Main Business
    • 7.12.3 BenchmarkONE Marketing Automation Software Products, Services and Solutions
    • 7.12.4 BenchmarkONE Marketing Automation Software Revenue (US$ Million) & (2020-2025)
    • 7.12.5 BenchmarkONE Recent Developments
  • 7.13 IContact
    • 7.13.1 IContact Profile
    • 7.13.2 IContact Main Business
    • 7.13.3 IContact Marketing Automation Software Products, Services and Solutions
    • 7.13.4 IContact Marketing Automation Software Revenue (US$ Million) & (2020-2025)
    • 7.13.5 IContact Recent Developments
  • 7.14 LeadSquared
    • 7.14.1 LeadSquared Profile
    • 7.14.2 LeadSquared Main Business
    • 7.14.3 LeadSquared Marketing Automation Software Products, Services and Solutions
    • 7.14.4 LeadSquared Marketing Automation Software Revenue (US$ Million) & (2020-2025)
    • 7.14.5 LeadSquared Recent Developments
  • 7.15 MarcomCentral
    • 7.15.1 MarcomCentral Profile
    • 7.15.2 MarcomCentral Main Business
    • 7.15.3 MarcomCentral Marketing Automation Software Products, Services and Solutions
    • 7.15.4 MarcomCentral Marketing Automation Software Revenue (US$ Million) & (2020-2025)
    • 7.15.5 MarcomCentral Recent Developments
  • 7.16 SugarCRM
    • 7.16.1 SugarCRM Profile
    • 7.16.2 SugarCRM Main Business
    • 7.16.3 SugarCRM Marketing Automation Software Products, Services and Solutions
    • 7.16.4 SugarCRM Marketing Automation Software Revenue (US$ Million) & (2020-2025)
    • 7.16.5 SugarCRM Recent Developments
  • 7.17 SALESmanago
    • 7.17.1 SALESmanago Profile
    • 7.17.2 SALESmanago Main Business
    • 7.17.3 SALESmanago Marketing Automation Software Products, Services and Solutions
    • 7.17.4 SALESmanago Marketing Automation Software Revenue (US$ Million) & (2020-2025)
    • 7.17.5 SALESmanago Recent Developments
  • 7.18 SAP
    • 7.18.1 SAP Profile
    • 7.18.2 SAP Main Business
    • 7.18.3 SAP Marketing Automation Software Products, Services and Solutions
    • 7.18.4 SAP Marketing Automation Software Revenue (US$ Million) & (2020-2025)
    • 7.18.5 SAP Recent Developments
  • 7.19 SAS Institute
    • 7.19.1 SAS Institute Profile
    • 7.19.2 SAS Institute Main Business
    • 7.19.3 SAS Institute Marketing Automation Software Products, Services and Solutions
    • 7.19.4 SAS Institute Marketing Automation Software Revenue (US$ Million) & (2020-2025)
    • 7.19.5 SAS Institute Recent Developments
  • 7.20 SharpSpring
    • 7.20.1 SharpSpring Profile
    • 7.20.2 SharpSpring Main Business
    • 7.20.3 SharpSpring Marketing Automation Software Products, Services and Solutions
    • 7.20.4 SharpSpring Marketing Automation Software Revenue (US$ Million) & (2020-2025)
    • 7.20.5 SharpSpring Recent Developments
  • 7.21 Aprimo
    • 7.21.1 Aprimo Profile
    • 7.21.2 Aprimo Main Business
    • 7.21.3 Aprimo Marketing Automation Software Products, Services and Solutions
    • 7.21.4 Aprimo Marketing Automation Software Revenue (US$ Million) & (2020-2025)
    • 7.21.5 Aprimo Recent Developments
  • 7.22 Celonis (Make)
    • 7.22.1 Celonis (Make) Profile
    • 7.22.2 Celonis (Make) Main Business
    • 7.22.3 Celonis (Make) Marketing Automation Software Products, Services and Solutions
    • 7.22.4 Celonis (Make) Marketing Automation Software Revenue (US$ Million) & (2020-2025)
    • 7.22.5 Celonis (Make) Recent Developments
  • 7.23 Klaviyo
    • 7.23.1 Klaviyo Profile
    • 7.23.2 Klaviyo Main Business
    • 7.23.3 Klaviyo Marketing Automation Software Products, Services and Solutions
    • 7.23.4 Klaviyo Marketing Automation Software Revenue (US$ Million) & (2020-2025)
    • 7.23.5 Klaviyo Recent Developments
  • 7.24 Intuit Mailchimp
    • 7.24.1 Intuit Mailchimp Profile
    • 7.24.2 Intuit Mailchimp Main Business
    • 7.24.3 Intuit Mailchimp Marketing Automation Software Products, Services and Solutions
    • 7.24.4 Intuit Mailchimp Marketing Automation Software Revenue (US$ Million) & (2020-2025)
    • 7.24.5 Intuit Mailchimp Recent Developments

8 Industry Chain Analysis

  • 8.1 Marketing Automation Software Industrial Chain
  • 8.2 Marketing Automation Software Upstream Analysis
    • 8.2.1 Key Raw Materials
    • 8.2.2 Raw Materials Key Suppliers
    • 8.2.3 Manufacturing Cost Structure
  • 8.3 Midstream Analysis
  • 8.4 Downstream Analysis (Customers Analysis)
  • 8.5 Sales Model and Sales Channels
    • 8.5.1 Marketing Automation Software Sales Model
    • 8.5.2 Sales Channel
    • 8.5.3 Marketing Automation Software Distributors

9 Research Findings and Conclusion

10 Appendix

  • 10.1 Research Methodology
    • 10.1.1 Methodology/Research Approach
      • 10.1.1.1 Research Programs/Design
      • 10.1.1.2 Market Size Estimation
      • 10.1.1.3 Market Breakdown and Data Triangulation
    • 10.1.2 Data Source
      • 10.1.2.1 Secondary Sources
      • 10.1.2.2 Primary Sources
  • 10.2 Author Details
  • 10.3 Disclaimer

List of Tables

  • Table 1. Marketing Automation Software Market Trends
  • Table 2. Marketing Automation Software Market Drivers & Opportunity
  • Table 3. Marketing Automation Software Market Challenges
  • Table 4. Marketing Automation Software Market Restraints
  • Table 5. Global Marketing Automation Software Revenue by Company (2020-2025) & (US$ Million)
  • Table 6. Global Marketing Automation Software Revenue Market Share by Company (2020-2025)
  • Table 7. Key Companies Marketing Automation Software Manufacturing Base Distribution and Headquarters
  • Table 8. Key Companies Marketing Automation Software Product Type
  • Table 9. Key Companies Time to Begin Mass Production of Marketing Automation Software
  • Table 10. Global Marketing Automation Software Companies Market Concentration Ratio (CR5 and HHI)
  • Table 11. Global Top Companies by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Marketing Automation Software as of 2024)
  • Table 12. Mergers & Acquisitions, Expansion Plans
  • Table 13. Global Marketing Automation Software Sales Value by Type: 2020 VS 2024 VS 2031 (US$ Million)
  • Table 14. Global Marketing Automation Software Sales Value by Type (2020-2025) & (US$ Million)
  • Table 15. Global Marketing Automation Software Sales Value by Type (2026-2031) & (US$ Million)
  • Table 16. Global Marketing Automation Software Sales Market Share in Value by Type (2020-2025)
  • Table 17. Global Marketing Automation Software Sales Market Share in Value by Type (2026-2031)
  • Table 18. Global Marketing Automation Software Sales Value by Application: 2020 VS 2024 VS 2031 (US$ Million)
  • Table 19. Global Marketing Automation Software Sales Value by Application (2020-2025) & (US$ Million)
  • Table 20. Global Marketing Automation Software Sales Value by Application (2026-2031) & (US$ Million)
  • Table 21. Global Marketing Automation Software Sales Market Share in Value by Application (2020-2025)
  • Table 22. Global Marketing Automation Software Sales Market Share in Value by Application (2026-2031)
  • Table 23. Global Marketing Automation Software Sales Value by Region, (2020 VS 2024 VS 2031) & (US$ Million)
  • Table 24. Global Marketing Automation Software Sales Value by Region (2020-2025) & (US$ Million)
  • Table 25. Global Marketing Automation Software Sales Value by Region (2026-2031) & (US$ Million)
  • Table 26. Global Marketing Automation Software Sales Value by Region (2020-2025) & (%)
  • Table 27. Global Marketing Automation Software Sales Value by Region (2026-2031) & (%)
  • Table 28. Key Countries/Regions Marketing Automation Software Sales Value Growth Trends, (US$ Million): 2020 VS 2024 VS 2031
  • Table 29. Key Countries/Regions Marketing Automation Software Sales Value, (2020-2025) & (US$ Million)
  • Table 30. Key Countries/Regions Marketing Automation Software Sales Value, (2026-2031) & (US$ Million)
  • Table 31. HubSpot Basic Information List
  • Table 32. HubSpot Description and Business Overview
  • Table 33. HubSpot Marketing Automation Software Products, Services and Solutions
  • Table 34. Revenue (US$ Million) in Marketing Automation Software Business of HubSpot (2020-2025)
  • Table 35. HubSpot Recent Developments
  • Table 36. ActiveCampaign Basic Information List
  • Table 37. ActiveCampaign Description and Business Overview
  • Table 38. ActiveCampaign Marketing Automation Software Products, Services and Solutions
  • Table 39. Revenue (US$ Million) in Marketing Automation Software Business of ActiveCampaign (2020-2025)
  • Table 40. ActiveCampaign Recent Developments
  • Table 41. Act-On Software Basic Information List
  • Table 42. Act-On Software Description and Business Overview
  • Table 43. Act-On Software Marketing Automation Software Products, Services and Solutions
  • Table 44. Revenue (US$ Million) in Marketing Automation Software Business of Act-On Software (2020-2025)
  • Table 45. Act-On Software Recent Developments
  • Table 46. Salesforce Basic Information List
  • Table 47. Salesforce Description and Business Overview
  • Table 48. Salesforce Marketing Automation Software Products, Services and Solutions
  • Table 49. Revenue (US$ Million) in Marketing Automation Software Business of Salesforce (2020-2025)
  • Table 50. Salesforce Recent Developments
  • Table 51. Adobe Systems Basic Information List
  • Table 52. Adobe Systems Description and Business Overview
  • Table 53. Adobe Systems Marketing Automation Software Products, Services and Solutions
  • Table 54. Revenue (US$ Million) in Marketing Automation Software Business of Adobe Systems (2020-2025)
  • Table 55. Adobe Systems Recent Developments
  • Table 56. Oracle Basic Information List
  • Table 57. Oracle Description and Business Overview
  • Table 58. Oracle Marketing Automation Software Products, Services and Solutions
  • Table 59. Revenue (US$ Million) in Marketing Automation Software Business of Oracle (2020-2025)
  • Table 60. Oracle Recent Developments
  • Table 61. Keep Basic Information List
  • Table 62. Keep Description and Business Overview
  • Table 63. Keep Marketing Automation Software Products, Services and Solutions
  • Table 64. Revenue (US$ Million) in Marketing Automation Software Business of Keep (2020-2025)
  • Table 65. Keep Recent Developments
  • Table 66. IBM Basic Information List
  • Table 67. IBM Description and Business Overview
  • Table 68. IBM Marketing Automation Software Products, Services and Solutions
  • Table 69. Revenue (US$ Million) in Marketing Automation Software Business of IBM (2020-2025)
  • Table 70. IBM Recent Developments
  • Table 71. Cognizant Basic Information List
  • Table 72. Cognizant Description and Business Overview
  • Table 73. Cognizant Marketing Automation Software Products, Services and Solutions
  • Table 74. Revenue (US$ Million) in Marketing Automation Software Business of Cognizant (2020-2025)
  • Table 75. Cognizant Recent Developments
  • Table 76. ETrigue Basic Information List
  • Table 77. ETrigue Description and Business Overview
  • Table 78. ETrigue Marketing Automation Software Products, Services and Solutions
  • Table 79. Revenue (US$ Million) in Marketing Automation Software Business of ETrigue (2020-2025)
  • Table 80. ETrigue Recent Developments
  • Table 81. GreenRope Basic Information List
  • Table 82. GreenRope Description and Business Overview
  • Table 83. GreenRope Marketing Automation Software Products, Services and Solutions
  • Table 84. Revenue (US$ Million) in Marketing Automation Software Business of GreenRope (2020-2025)
  • Table 85. GreenRope Recent Developments
  • Table 86. BenchmarkONE Basic Information List
  • Table 87. BenchmarkONE Description and Business Overview
  • Table 88. BenchmarkONE Marketing Automation Software Products, Services and Solutions
  • Table 89. Revenue (US$ Million) in Marketing Automation Software Business of BenchmarkONE (2020-2025)
  • Table 90. BenchmarkONE Recent Developments
  • Table 91. IContact Basic Information List
  • Table 92. IContact Description and Business Overview
  • Table 93. IContact Marketing Automation Software Products, Services and Solutions
  • Table 94. Revenue (US$ Million) in Marketing Automation Software Business of IContact (2020-2025)
  • Table 95. IContact Recent Developments
  • Table 96. LeadSquared Basic Information List
  • Table 97. LeadSquared Description and Business Overview
  • Table 98. LeadSquared Marketing Automation Software Products, Services and Solutions
  • Table 99. Revenue (US$ Million) in Marketing Automation Software Business of LeadSquared (2020-2025)
  • Table 100. LeadSquared Recent Developments
  • Table 101. MarcomCentral Basic Information List
  • Table 102. MarcomCentral Description and Business Overview
  • Table 103. MarcomCentral Marketing Automation Software Products, Services and Solutions
  • Table 104. Revenue (US$ Million) in Marketing Automation Software Business of MarcomCentral (2020-2025)
  • Table 105. MarcomCentral Recent Developments
  • Table 106. SugarCRM Basic Information List
  • Table 107. SugarCRM Description and Business Overview
  • Table 108. SugarCRM Marketing Automation Software Products, Services and Solutions
  • Table 109. Revenue (US$ Million) in Marketing Automation Software Business of SugarCRM (2020-2025)
  • Table 110. SugarCRM Recent Developments
  • Table 111. SALESmanago Basic Information List
  • Table 112. SALESmanago Description and Business Overview
  • Table 113. SALESmanago Marketing Automation Software Products, Services and Solutions
  • Table 114. Revenue (US$ Million) in Marketing Automation Software Business of SALESmanago (2020-2025)
  • Table 115. SALESmanago Recent Developments
  • Table 116. SAP Basic Information List
  • Table 117. SAP Description and Business Overview
  • Table 118. SAP Marketing Automation Software Products, Services and Solutions
  • Table 119. Revenue (US$ Million) in Marketing Automation Software Business of SAP (2020-2025)
  • Table 120. SAP Recent Developments
  • Table 121. SAS Institute Basic Information List
  • Table 122. SAS Institute Description and Business Overview
  • Table 123. SAS Institute Marketing Automation Software Products, Services and Solutions
  • Table 124. Revenue (US$ Million) in Marketing Automation Software Business of SAS Institute (2020-2025)
  • Table 125. SAS Institute Recent Developments
  • Table 126. SharpSpring Basic Information List
  • Table 127. SharpSpring Description and Business Overview
  • Table 128. SharpSpring Marketing Automation Software Products, Services and Solutions
  • Table 129. Revenue (US$ Million) in Marketing Automation Software Business of SharpSpring (2020-2025)
  • Table 130. SharpSpring Recent Developments
  • Table 131. Aprimo Basic Information List
  • Table 132. Aprimo Description and Business Overview
  • Table 133. Aprimo Marketing Automation Software Products, Services and Solutions
  • Table 134. Revenue (US$ Million) in Marketing Automation Software Business of Aprimo (2020-2025)
  • Table 135. Aprimo Recent Developments
  • Table 136. Celonis (Make) Basic Information List
  • Table 137. Celonis (Make) Description and Business Overview
  • Table 138. Celonis (Make) Marketing Automation Software Products, Services and Solutions
  • Table 139. Revenue (US$ Million) in Marketing Automation Software Business of Celonis (Make) (2020-2025)
  • Table 140. Celonis (Make) Recent Developments
  • Table 141. Klaviyo Basic Information List
  • Table 142. Klaviyo Description and Business Overview
  • Table 143. Klaviyo Marketing Automation Software Products, Services and Solutions
  • Table 144. Revenue (US$ Million) in Marketing Automation Software Business of Klaviyo (2020-2025)
  • Table 145. Klaviyo Recent Developments
  • Table 146. Intuit Mailchimp Basic Information List
  • Table 147. Intuit Mailchimp Description and Business Overview
  • Table 148. Intuit Mailchimp Marketing Automation Software Products, Services and Solutions
  • Table 149. Revenue (US$ Million) in Marketing Automation Software Business of Intuit Mailchimp (2020-2025)
  • Table 150. Intuit Mailchimp Recent Developments
  • Table 151. Key Raw Materials Lists
  • Table 152. Raw Materials Key Suppliers Lists
  • Table 153. Marketing Automation Software Downstream Customers
  • Table 154. Marketing Automation Software Distributors List
  • Table 155. Research Programs/Design for This Report
  • Table 156. Key Data Information from Secondary Sources
  • Table 157. Key Data Information from Primary Sources

List of Figures

  • Figure 1. Marketing Automation Software Product Picture
  • Figure 2. Global Marketing Automation Software Sales Value, 2020 VS 2024 VS 2031 (US$ Million)
  • Figure 3. Global Marketing Automation Software Sales Value (2020-2031) & (US$ Million)
  • Figure 4. Marketing Automation Software Report Years Considered
  • Figure 5. Global Marketing Automation Software Players Revenue Ranking (2024) & (US$ Million)
  • Figure 6. The 5 and 10 Largest Companies in the World: Market Share by Marketing Automation Software Revenue in 2024
  • Figure 7. Marketing Automation Software Market Share by Company Type (Tier 1, Tier 2, and Tier 3): 2020 VS 2024
  • Figure 8. Campaign Management Picture
  • Figure 9. Email Marketing Picture
  • Figure 10. Mobile Application Picture
  • Figure 11. Inbound Marketing Picture
  • Figure 12. Lead Nurturing and Lead Scoring Picture
  • Figure 13. Reporting and Analytics Picture
  • Figure 14. Social Media Marketing Picture
  • Figure 15. Others Picture
  • Figure 16. Global Marketing Automation Software Sales Value by Type (2020 VS 2024 VS 2031) & (US$ Million)
  • Figure 17. Global Marketing Automation Software Sales Value Market Share by Type, 2024 & 2031
  • Figure 18. Product Picture of Large Enterprises
  • Figure 19. Product Picture of Small and Mid-sized Enterprises (SMEs)
  • Figure 20. Global Marketing Automation Software Sales Value by Application (2020 VS 2024 VS 2031) & (US$ Million)
  • Figure 21. Global Marketing Automation Software Sales Value Market Share by Application, 2024 & 2031
  • Figure 22. North America Marketing Automation Software Sales Value (2020-2031) & (US$ Million)
  • Figure 23. North America Marketing Automation Software Sales Value by Country (%), 2024 VS 2031
  • Figure 24. Europe Marketing Automation Software Sales Value, (2020-2031) & (US$ Million)
  • Figure 25. Europe Marketing Automation Software Sales Value by Country (%), 2024 VS 2031
  • Figure 26. Asia Pacific Marketing Automation Software Sales Value, (2020-2031) & (US$ Million)
  • Figure 27. Asia Pacific Marketing Automation Software Sales Value by Region (%), 2024 VS 2031
  • Figure 28. South America Marketing Automation Software Sales Value, (2020-2031) & (US$ Million)
  • Figure 29. South America Marketing Automation Software Sales Value by Country (%), 2024 VS 2031
  • Figure 30. Middle East & Africa Marketing Automation Software Sales Value, (2020-2031) & (US$ Million)
  • Figure 31. Middle East & Africa Marketing Automation Software Sales Value by Country (%), 2024 VS 2031
  • Figure 32. Key Countries/Regions Marketing Automation Software Sales Value (%), (2020-2031)
  • Figure 33. United States Marketing Automation Software Sales Value, (2020-2031) & (US$ Million)
  • Figure 34. United States Marketing Automation Software Sales Value by Type (%), 2024 VS 2031
  • Figure 35. United States Marketing Automation Software Sales Value by Application (%), 2024 VS 2031
  • Figure 36. Europe Marketing Automation Software Sales Value, (2020-2031) & (US$ Million)
  • Figure 37. Europe Marketing Automation Software Sales Value by Type (%), 2024 VS 2031
  • Figure 38. Europe Marketing Automation Software Sales Value by Application (%), 2024 VS 2031
  • Figure 39. China Marketing Automation Software Sales Value, (2020-2031) & (US$ Million)
  • Figure 40. China Marketing Automation Software Sales Value by Type (%), 2024 VS 2031
  • Figure 41. China Marketing Automation Software Sales Value by Application (%), 2024 VS 2031
  • Figure 42. Japan Marketing Automation Software Sales Value, (2020-2031) & (US$ Million)
  • Figure 43. Japan Marketing Automation Software Sales Value by Type (%), 2024 VS 2031
  • Figure 44. Japan Marketing Automation Software Sales Value by Application (%), 2024 VS 2031
  • Figure 45. South Korea Marketing Automation Software Sales Value, (2020-2031) & (US$ Million)
  • Figure 46. South Korea Marketing Automation Software Sales Value by Type (%), 2024 VS 2031
  • Figure 47. South Korea Marketing Automation Software Sales Value by Application (%), 2024 VS 2031
  • Figure 48. Southeast Asia Marketing Automation Software Sales Value, (2020-2031) & (US$ Million)
  • Figure 49. Southeast Asia Marketing Automation Software Sales Value by Type (%), 2024 VS 2031
  • Figure 50. Southeast Asia Marketing Automation Software Sales Value by Application (%), 2024 VS 2031
  • Figure 51. India Marketing Automation Software Sales Value, (2020-2031) & (US$ Million)
  • Figure 52. India Marketing Automation Software Sales Value by Type (%), 2024 VS 2031
  • Figure 53. India Marketing Automation Software Sales Value by Application (%), 2024 VS 2031
  • Figure 54. Marketing Automation Software Industrial Chain
  • Figure 55. Marketing Automation Software Manufacturing Cost Structure
  • Figure 56. Channels of Distribution (Direct Sales, and Distribution)
  • Figure 57. Bottom-up and Top-down Approaches for This Report
  • Figure 58. Data Triangulation
  • Figure 59. Key Executives Interviewed