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市場調查報告書
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1762433

戶外廣告市場規模、佔有率、產業分析報告：依產品類型、最終用途、地區，市場預測2025-2034

Outdoor Advertising Market Size, Share, & Industry Analysis Report: By Type (Traditional Outdoor Advertising and Digital Outdoor Advertising), By Product, By End Use, and By Region - Market Forecast, 2025-2034
出版日期: | 出版商: Polaris Market Research | 英文 119 Pages | 商品交期: 最快1-2個工作天內

價格

根據 Polaris Market Research 的最新研究，預計到2034年，全球戶外廣告市場規模將達到 435.6億美元。本報告深入分析了當前的市場動態，並分析了未來的市場成長。

戶外廣告，是指消費者在戶外接觸到的所有廣告媒體。這包括各種目的是吸引公共場所注意力的形式，例如路邊廣告牌、城市地區的海報、公車和火車等公共交通工具上的廣告、公車候車亭和售貨亭等街道設施上的展示，以及最近在各個地點使用的數位看板。戶外廣告的基本目標是透過在高可見度位置頻繁曝光並吸引廣大受眾來提高品牌知名度、傳達特定的行銷訊息並影響消費者行為。

都市化、科技進步和消費者出行模式的演變對戶外廣告市場的發展產生了正面影響。關鍵驅動因素包括：公眾出行能力的提升、提供動態互動內容的數位戶外（DOOH）技術的成長，以及人們對戶外廣告的信任度。戶外廣告市場服務於各個垂直領域的各類廣告主，他們致力於提升品牌知名度並觸及更廣大的受眾。雖然傳統廣告形式仍然佔據重要地位，但數位廣告領域憑藉其提供精準且引人入勝的內容的能力實現了顯著成長，促進了市場的整體發展。

戶外廣告市場報告重點

依類型，傳統戶外廣告憑藉其悠久的歷史和廣泛的基礎設施，在各個地區的高流量區域提供廣泛的覆蓋範圍和持續的可見度，佔據了主要的市場佔有率。

依產品，廣告看板廣告在全球佔據最大的市場佔有率。這是因為它廣泛部署在主要道路沿線和市中心，能夠向不同受眾提供具有影響力的資訊和高曝光度。

從最終用途來看，零售和消費品產業佔據戶外廣告市場的最大佔有率，這得益於廣大消費者對高知名度和品牌認知度的持續需求。

北美佔最大佔有率。亞太市場正呈現出最高的成長率。

目錄

第1章 簡介

第2章 執行摘要

第3章 研究方法

第4章 全球戶外廣告市場洞察

  • 市場概況
  • 戶外廣告市場動態
    • 驅動因素與機會
      • 大眾運輸可及性提升
      • 數位戶外廣告（DOOH）的技術進步
    • 限制與挑戰
      • 數位與線上廣告管道的日益普及
  • PESTEL 分析
  • 戶外廣告市場的應用趨勢
  • 價值鏈分析
  • COVID-19影響分析

第5章 全球戶外廣告市場（依類型）

  • 主要調查結果
  • 簡介
  • 傳統戶外廣告
  • 數位戶外廣告

第6章 全球戶外廣告市場（依產品）

  • 主要調查結果
  • 簡介
  • 廣告看板廣告
  • 交通廣告
  • 街道家具廣告
  • 其他

第7章 全球戶外廣告市場（依最終用途）

  • 主要調查結果
  • 簡介
  • 金融、金融服務與保險業
  • 零售與消費品
  • 商業與消費者服務
  • 醫療保健
  • 製造業
  • 交通運輸與移動出行
  • 能源和公用事業
  • 貿易與倉儲
  • 媒體與娛樂
  • 飯店業

第8章 全球戶外廣告市場（依地區）

  • 主要調查結果
  • 引言
    • 2020-2034年戶外廣告市場（依地區）分析
  • 北美
    • 2020-2034年北美：依類型
    • 2020-2034年北美：依產品
    • 2020-2034年北美：依應用
    • 美國
    • 加拿大
  • 歐洲
    • 2020-2034年歐洲：依類型
    • 2020-2034年歐洲：依產品
    • 2020-2034年歐洲：依最終用途
    • 英國
    • 法國
    • 德國
    • 義大利
    • 西班牙
    • 荷蘭
    • 俄羅斯
    • 歐洲其他地區
  • 亞太地區
    • 2020-2034年亞太地區：依類型
    • 2020-2034年亞太地區：依產品
    • 2020-2034年亞太地區：依最終用途
    • 中國
    • 印度
    • 馬來西亞
    • 日本
    • 印尼
    • 韓國
    • 澳洲
    • 其他亞太地區國家
  • 中東和非洲
    • 中東和非洲：依類型，2020-2034
    • 中東和非洲：依產品，2020-2034
    • 中東和非洲：依最終用途，2020-2034
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 以色列
    • 南非
    • 中東和非洲其他地區
  • 拉丁美洲
    • 拉丁美洲：依類型，2020-2034
    • 拉丁美洲：依產品，2020-2034
    • 拉丁美洲：依最終用途，2020-2034
    • 墨西哥
    • 巴西
    • 阿根廷
    • 拉丁美洲其他地區

第9章 競爭格局

  • 擴張與收購分析
    • 擴張
    • 收購
  • 合作夥伴/合作/協議/公開

第10章 公司簡介

  • Clear Channel Outdoor Holdings, Inc.（Clear Channel Outdoor）
  • Daktronics, Inc.
  • Focus Media Information Technology Co., Ltd.
  • JCDecaux S.A.
  • Lamar Advertising Company
  • NEC Corporation
  • oOhCompany Overview
  • Outfront Media Inc.
  • Samsung Electronics Co., Ltd.
  • Stroer SE & Co. KGaA
Product Code: PM3022

The global outdoor advertising market size is expected to reach USD 43.56 billion by 2034, according to a new study by Polaris Market Research. The report "Outdoor Advertising Market Size, Share, & Industry Analysis Report: By Type (Traditional Outdoor Advertising and Digital Outdoor Advertising), By Product, By End Use, and By Region - Market Forecast, 2025-2034" gives a detailed insight into current market dynamics and provides analysis on future market growth.

Outdoor advertising, or out-of-home (OOH) advertising, refers to any advertising medium that reaches consumers while they are outside their homes. This encompasses a wide array of formats designed to capture attention in public spaces, including billboards alongside roadways, posters in urban areas, advertisements on public transportation such as buses and trains, displays on street furniture such as bus shelters and kiosks, and increasingly, digital signage in various locations. The fundamental aim of outdoor advertising is to build brand recognition, communicate specific marketing messages, and influence consumer actions by leveraging high-visibility placements and frequent exposure to a broad audience.

The outdoor advertising market development is positively influenced by urbanization, technological advancements, and evolving consumer mobility patterns. Key drivers include increasing public movement, the growth of digital out-of-home (DOOH) technologies offering dynamic and interactive content, and a perceived level of trust in OOH advertising. The market caters to a diverse range of advertisers across various industries seeking to enhance brand visibility and reach a wide demographic. While traditional formats maintain a significant presence, the digital segment is experiencing substantial growth, driven by its ability to deliver targeted and engaging content, contributing to the overall market development.

Outdoor Advertising Market Report Highlights

By type, the traditional outdoor advertising segment holds a larger market share due to its long-established presence and extensive infrastructure, providing broad reach and consistent visibility in high-traffic areas across various regions.

By product, the billboard advertising segment accounts for the largest market share globally, owing to its widespread deployment along major roadways and in urban centers, offering impactful messaging and high exposure to a diverse audience.

By end use, the retail & consumer goods segment holds the largest share of the outdoor advertising market, driven by the continuous need for high visibility and brand awareness among a broad consumer base.

North America holds the largest share of the market. The Asia Pacific market is experiencing the highest growth rate.

A few of the major players actively operating in the market include Clear Channel Outdoor Holdings, Inc. (Clear Channel Outdoor); Outfront Media Inc.; JCDecaux S.A.; Lamar Advertising Company; Stroer SE & Co. KGaA; oOh!media Limited; Focus Media Information Technology Co., Ltd.; Daktronics, Inc.; Samsung Electronics Co., Ltd. (for digital signage solutions); and NEC Corporation (for digital signage solutions).

Polaris Market Research has segmented the outdoor advertising market report on the basis of type, product, end use, and region:

By Type Outlook (Revenue - USD Billion, 2020-2034)

Traditional Outdoor Advertising

Digital Outdoor Advertising

By Product Outlook (Revenue - USD Billion, 2020-2034)

Billboard Advertising

Transport Advertising

Street Furniture Advertising

Others

By End Use Outlook (Revenue - USD Billion, 2020-2034)

BFSI

Retail & Consumer Goods

Business & Consumer Services

Healthcare

Manufacturing

Transportation & Mobility

Energy & Utility

Trading & Warehousing

Media & Entertainment

Hospitality

By Regional Outlook (Revenue - USD Billion, 2020-2034)

North America

US

Canada

Europe

Germany

France

UK

Italy

Spain

Netherlands

Russia

Rest of Europe

Asia Pacific

China

Japan

India

Malaysia

South Korea

Indonesia

Australia

Vietnam

Rest of Asia Pacific

Middle East & Africa

Saudi Arabia

UAE

Israel

South Africa

Rest of Middle East & Africa

Latin America

Mexico

Brazil

Argentina

Rest of Latin America

Table of Contents

1. Introduction

  • 1.1. Report Description
    • 1.1.1. Objectives of the Study
    • 1.1.2. Market Scope
    • 1.1.3. Assumptions
  • 1.2. Stakeholders

2. Executive Summary

  • 2.1. Market Highlights

3. Research Methodology

  • 3.1. Overview
    • 3.1.1. Data Mining
  • 3.2. Data Source
    • 3.2.1. Primary Source
    • 3.2.2. Secondary Source

4. Global Outdoor Advertising Market Insights

  • 4.1. Outdoor Advertising Market - Market Snapshot
  • 4.2. Outdoor Advertising Market Dynamics
    • 4.2.1. Drivers and Opportunities
      • 4.2.1.1. Increased Public Mobility
      • 4.2.1.2. Technological Advancements in Digital Out-of-Home (DOOH)
    • 4.2.2. Restraints and Challenges
      • 4.2.2.1. Rising adoption of digital and online advertising channels
  • 4.3. Porter's Five Forces Analysis
    • 4.3.1. Bargaining Power of Suppliers (Moderate)
    • 4.3.2. Threats of New Entrants: (Low)
    • 4.3.3. Bargaining Power of Buyers (Moderate)
    • 4.3.4. Threat of Substitute (Moderate)
    • 4.3.5. Rivalry among existing firms (High)
  • 4.4. PESTEL Analysis
  • 4.5. Outdoor Advertising Market Application Trends
  • 4.6. Value Chain Analysis
  • 4.7. COVID-19 Impact Analysis

5. Global Outdoor Advertising Market, by Type

  • 5.1. Key Findings
  • 5.2. Introduction
    • 5.2.1. Global Outdoor Advertising Market, by Type, 2020-2034 (USD Billion)
  • 5.3. Traditional Outdoor Advertising
    • 5.3.1. Global Outdoor Advertising Market, by Traditional Outdoor Advertising, by Region, 2020-2034 (USD Billion)
  • 5.4. Digital Outdoor Advertising
    • 5.4.1. Global Outdoor Advertising Market, by Digital Outdoor Advertising, by Region, 2020-2034 (USD Billion)

6. Global Outdoor Advertising Market, by Product

  • 6.1. Key Findings
  • 6.2. Introduction
    • 6.2.1. Global Outdoor Advertising Market, by Product, 2020-2034 (USD Billion)
  • 6.3. Billboard Advertising
    • 6.3.1. Global Outdoor Advertising Market, by Billboard Advertising, by Region, 2020-2034 (USD Billion)
  • 6.4. Transport Advertising
    • 6.4.1. Global Outdoor Advertising Market, by Transport Advertising, by Region, 2020-2034 (USD Billion)
  • 6.5. Street Furniture Advertising
    • 6.5.1. Global Outdoor Advertising Market, by Street Furniture Advertising, by Region, 2020-2034 (USD Billion)
  • 6.6. Others
    • 6.6.1. Global Outdoor Advertising Market, by Others, by Region, 2020-2034 (USD Billion)

7. Global Outdoor Advertising Market, by End-use

  • 7.1. Key Findings
  • 7.2. Introduction
    • 7.2.1. Global Outdoor Advertising Market, by End-use, 2020-2034 (USD Billion)
  • 7.3. BFSI
    • 7.3.1. Global Outdoor Advertising Market, by BFSI, by Region, 2020-2034 (USD Billion)
  • 7.4. Retail & Consumer Goods
    • 7.4.1. Global Outdoor Advertising Market, by Retail & Consumer Goods, by Region, 2020-2034 (USD Billion)
  • 7.5. Business & Consumer Services
    • 7.5.1. Global Outdoor Advertising Market, by Business & Consumer Services, by Region, 2020-2034 (USD Billion)
  • 7.6. Healthcare
    • 7.6.1. Global Outdoor Advertising Market, by Healthcare, by Region, 2020-2034 (USD Billion)
  • 7.7. Manufacturing
    • 7.7.1. Global Outdoor Advertising Market, by Manufacturing, by Region, 2020-2034 (USD Billion)
  • 7.8. Transportation & Mobility
    • 7.8.1. Global Outdoor Advertising Market, by Transportation & Mobility, by Region, 2020-2034 (USD Billion)
  • 7.9. Energy & Utility
    • 7.9.1. Global Outdoor Advertising Market, by Energy & Utility, by Region, 2020-2034 (USD Billion)
  • 7.10. Trading & Warehousing
    • 7.10.1. Global Outdoor Advertising Market, by Trading & Warehousing, by Region, 2020-2034 (USD Billion)
  • 7.11. Media & Entertainment
    • 7.11.1. Global Outdoor Advertising Market, by Media & Entertainment, by Region, 2020-2034 (USD Billion)
  • 7.12. Hospitality
    • 7.12.1. Global Outdoor Advertising Market, by Hospitality, by Region, 2020-2034 (USD Billion)

8. Global Outdoor Advertising Market, by Geography

  • 8.1. Key Findings
  • 8.2. Introduction
    • 8.2.1. Outdoor Advertising Market Assessment, By Geography, 2020-2034 (USD Billion)
  • 8.3. Outdoor Advertising Market - North America
    • 8.3.1. North America: Outdoor Advertising Market, by Type, 2020-2034 (USD Billion)
    • 8.3.2. North America: Outdoor Advertising Market, by Product, 2020-2034 (USD Billion)
    • 8.3.3. North America: Outdoor Advertising Market, by End-use, 2020-2034 (USD Billion)
    • 8.3.4. Outdoor Advertising Market - U.S.
      • 8.3.4.1. U.S.: Outdoor Advertising Market, by Type, 2020-2034 (USD Billion)
      • 8.3.4.2. U.S.: Outdoor Advertising Market, by Product, 2020-2034 (USD Billion)
      • 8.3.4.3. U.S.: Outdoor Advertising Market, by End-use, 2020-2034 (USD Billion)
    • 8.3.5. Outdoor Advertising Market - Canada
      • 8.3.5.1. Canada: Outdoor Advertising Market, by Type, 2020-2034 (USD Billion)
      • 8.3.5.2. Canada: Outdoor Advertising Market, by Product, 2020-2034 (USD Billion)
      • 8.3.5.3. Canada: Outdoor Advertising Market, by End-use, 2020-2034 (USD Billion)
  • 8.4. Outdoor Advertising Market - Europe
    • 8.4.1. Europe: Outdoor Advertising Market, by Type, 2020-2034 (USD Billion)
    • 8.4.2. Europe: Outdoor Advertising Market, by Product, 2020-2034 (USD Billion)
    • 8.4.3. Europe: Outdoor Advertising Market, by End-use, 2020-2034 (USD Billion)
    • 8.4.4. Outdoor Advertising Market - UK
      • 8.4.4.1. UK: Outdoor Advertising Market, by Type, 2020-2034 (USD Billion)
      • 8.4.4.2. UK: Outdoor Advertising Market, by Product, 2020-2034 (USD Billion)
      • 8.4.4.3. UK: Outdoor Advertising Market, by End-use, 2020-2034 (USD Billion)
    • 8.4.5. Outdoor Advertising Market - France
      • 8.4.5.1. France: Outdoor Advertising Market, by Type, 2020-2034 (USD Billion)
      • 8.4.5.2. France: Outdoor Advertising Market, by Product, 2020-2034 (USD Billion)
      • 8.4.5.3. France: Outdoor Advertising Market, by End-use, 2020-2034 (USD Billion)
    • 8.4.6. Outdoor Advertising Market - Germany
      • 8.4.6.1. Germany: Outdoor Advertising Market, by Type, 2020-2034 (USD Billion)
      • 8.4.6.2. Germany: Outdoor Advertising Market, by Product, 2020-2034 (USD Billion)
      • 8.4.6.3. Germany: Outdoor Advertising Market, by End-use, 2020-2034 (USD Billion)
    • 8.4.7. Outdoor Advertising Market - Italy
      • 8.4.7.1. Italy: Outdoor Advertising Market, by Type, 2020-2034 (USD Billion)
      • 8.4.7.2. Italy: Outdoor Advertising Market, by Product, 2020-2034 (USD Billion)
      • 8.4.7.3. Italy: Outdoor Advertising Market, by End-use, 2020-2034 (USD Billion)
    • 8.4.8. Outdoor Advertising Market - Spain
      • 8.4.8.1. Spain: Outdoor Advertising Market, by Type, 2020-2034 (USD Billion)
      • 8.4.8.2. Spain: Outdoor Advertising Market, by Product, 2020-2034 (USD Billion)
      • 8.4.8.3. Spain: Outdoor Advertising Market, by End-use, 2020-2034 (USD Billion)
    • 8.4.9. Outdoor Advertising Market - Netherlands
      • 8.4.9.1. Netherlands: Outdoor Advertising Market, by Type, 2020-2034 (USD Billion)
      • 8.4.9.2. Netherlands: Outdoor Advertising Market, by Product, 2020-2034 (USD Billion)
      • 8.4.9.3. Netherlands: Outdoor Advertising Market, by End-use, 2020-2034 (USD Billion)
    • 8.4.10. Outdoor Advertising Market - Russia
      • 8.4.10.1. Russia: Outdoor Advertising Market, by Type, 2020-2034 (USD Billion)
      • 8.4.10.2. Russia: Outdoor Advertising Market, by Product, 2020-2034 (USD Billion)
      • 8.4.10.3. Russia: Outdoor Advertising Market, by End-use, 2020-2034 (USD Billion)
    • 8.4.11. Outdoor Advertising Market - Rest of Europe
      • 8.4.11.1. Rest of Europe: Outdoor Advertising Market, by Type, 2020-2034 (USD Billion)
      • 8.4.11.2. Rest of Europe: Outdoor Advertising Market, by Product, 2020-2034 (USD Billion)
      • 8.4.11.3. Rest of Europe: Outdoor Advertising Market, by End-use, 2020-2034 (USD Billion)
  • 8.5. Outdoor Advertising Market - Asia Pacific
    • 8.5.1. Asia Pacific: Outdoor Advertising Market, by Type, 2020-2034 (USD Billion)
    • 8.5.2. Asia Pacific: Outdoor Advertising Market, by Product, 2020-2034 (USD Billion)
    • 8.5.3. Asia Pacific: Outdoor Advertising Market, by End-use, 2020-2034 (USD Billion)
    • 8.5.4. Outdoor Advertising Market - China
      • 8.5.4.1. China: Outdoor Advertising Market, by Type, 2020-2034 (USD Billion)
      • 8.5.4.2. China: Outdoor Advertising Market, by Product, 2020-2034 (USD Billion)
      • 8.5.4.3. China: Outdoor Advertising Market, by End-use, 2020-2034 (USD Billion)
    • 8.5.5. Outdoor Advertising Market - India
      • 8.5.5.1. India: Outdoor Advertising Market, by Type, 2020-2034 (USD Billion)
      • 8.5.5.2. India: Outdoor Advertising Market, by Product, 2020-2034 (USD Billion)
      • 8.5.5.3. India: Outdoor Advertising Market, by End-use, 2020-2034 (USD Billion)
    • 8.5.6. Outdoor Advertising Market - Malaysia
      • 8.5.6.1. Malaysia: Outdoor Advertising Market, by Type, 2020-2034 (USD Billion)
      • 8.5.6.2. Malaysia: Outdoor Advertising Market, by Product, 2020-2034 (USD Billion)
      • 8.5.6.3. Malaysia: Outdoor Advertising Market, by End-use, 2020-2034 (USD Billion)
    • 8.5.7. Outdoor Advertising Market - Japan
      • 8.5.7.1. Japan: Outdoor Advertising Market, by Type, 2020-2034 (USD Billion)
      • 8.5.7.2. Japan: Outdoor Advertising Market, by Product, 2020-2034 (USD Billion)
      • 8.5.7.3. Japan: Outdoor Advertising Market, by End-use, 2020-2034 (USD Billion)
    • 8.5.8. Outdoor Advertising Market - Indonesia
      • 8.5.8.1. Indonesia: Outdoor Advertising Market, by Type, 2020-2034 (USD Billion)
      • 8.5.8.2. Indonesia: Outdoor Advertising Market, by Product, 2020-2034 (USD Billion)
      • 8.5.8.3. Indonesia: Outdoor Advertising Market, by End-use, 2020-2034 (USD Billion)
    • 8.5.9. Outdoor Advertising Market - South Korea
      • 8.5.9.1. South Korea: Outdoor Advertising Market, by Type, 2020-2034 (USD Billion)
      • 8.5.9.2. South Korea: Outdoor Advertising Market, by Product, 2020-2034 (USD Billion)
      • 8.5.9.3. South Korea: Outdoor Advertising Market, by End-use, 2020-2034 (USD Billion)
    • 8.5.10. Outdoor Advertising Market - Australia
      • 8.5.10.1. Australia: Outdoor Advertising Market, by Type, 2020-2034 (USD Billion)
      • 8.5.10.2. Australia: Outdoor Advertising Market, by Product, 2020-2034 (USD Billion)
      • 8.5.10.3. Australia: Outdoor Advertising Market, by End-use, 2020-2034 (USD Billion)
    • 8.5.11. Outdoor Advertising Market - Rest of Asia Pacific
      • 8.5.11.1. Rest of Asia Pacific: Outdoor Advertising Market, by Type, 2020-2034 (USD Billion)
      • 8.5.11.2. Rest of Asia Pacific: Outdoor Advertising Market, by Product, 2020-2034 (USD Billion)
      • 8.5.11.3. Rest of Asia Pacific: Outdoor Advertising Market, by End-use, 2020-2034 (USD Billion)
  • 8.6. Outdoor Advertising Market - Middle East & Africa
    • 8.6.1. Middle East & Africa: Outdoor Advertising Market, by Type, 2020-2034 (USD Billion)
    • 8.6.2. Middle East & Africa: Outdoor Advertising Market, by Product, 2020-2034 (USD Billion)
    • 8.6.3. Middle East & Africa: Outdoor Advertising Market, by End-use, 2020-2034 (USD Billion)
    • 8.6.4. Outdoor Advertising Market - Saudi Arabia
      • 8.6.4.1. Saudi Arabia: Outdoor Advertising Market, by Type, 2020-2034 (USD Billion)
      • 8.6.4.2. Saudi Arabia: Outdoor Advertising Market, by Product, 2020-2034 (USD Billion)
      • 8.6.4.3. Saudi Arabia: Outdoor Advertising Market, by End-use, 2020-2034 (USD Billion)
    • 8.6.5. Outdoor Advertising Market - UAE
      • 8.6.5.1. UAE: Outdoor Advertising Market, by Type, 2020-2034 (USD Billion)
      • 8.6.5.2. UAE: Outdoor Advertising Market, by Product, 2020-2034 (USD Billion)
      • 8.6.5.3. UAE: Outdoor Advertising Market, by End-use, 2020-2034 (USD Billion)
    • 8.6.6. Outdoor Advertising Market - Israel
      • 8.6.6.1. Israel: Outdoor Advertising Market, by Type, 2020-2034 (USD Billion)
      • 8.6.6.2. Israel: Outdoor Advertising Market, by Product, 2020-2034 (USD Billion)
      • 8.6.6.3. Israel: Outdoor Advertising Market, by End-use, 2020-2034 (USD Billion)
    • 8.6.7. Outdoor Advertising Market - South Africa
      • 8.6.7.1. South Africa: Outdoor Advertising Market, by Type, 2020-2034 (USD Billion)
      • 8.6.7.2. South Africa: Outdoor Advertising Market, by Product, 2020-2034 (USD Billion)
      • 8.6.7.3. South Africa: Outdoor Advertising Market, by End-use, 2020-2034 (USD Billion)
    • 8.6.8. Outdoor Advertising Market - Rest of Middle East & Africa
      • 8.6.8.1. Rest of Middle East & Africa: Outdoor Advertising Market, by Type, 2020-2034 (USD Billion)
      • 8.6.8.2. Rest of Middle East & Africa: Outdoor Advertising Market, by Product, 2020-2034 (USD Billion)
      • 8.6.8.3. Rest of Middle East & Africa: Outdoor Advertising Market, by End-use, 2020-2034 (USD Billion)
  • 8.7. Outdoor Advertising Market - Latin America
    • 8.7.1. Latin America: Outdoor Advertising Market, by Type, 2020-2034 (USD Billion)
    • 8.7.2. Latin America: Outdoor Advertising Market, by Product, 2020-2034 (USD Billion)
    • 8.7.3. Latin America: Outdoor Advertising Market, by End-use, 2020-2034 (USD Billion)
    • 8.7.4. Outdoor Advertising Market - Mexico
      • 8.7.4.1. Mexico: Outdoor Advertising Market, by Type, 2020-2034 (USD Billion)
      • 8.7.4.2. Mexico: Outdoor Advertising Market, by Product, 2020-2034 (USD Billion)
      • 8.7.4.3. Mexico: Outdoor Advertising Market, by End-use, 2020-2034 (USD Billion)
    • 8.7.5. Outdoor Advertising Market - Brazil
      • 8.7.5.1. Brazil: Outdoor Advertising Market, by Type, 2020-2034 (USD Billion)
      • 8.7.5.2. Brazil: Outdoor Advertising Market, by Product, 2020-2034 (USD Billion)
      • 8.7.5.3. Brazil: Outdoor Advertising Market, by End-use, 2020-2034 (USD Billion)
    • 8.7.6. Outdoor Advertising Market - Argentina
      • 8.7.6.1. Argentina: Outdoor Advertising Market, by Type, 2020-2034 (USD Billion)
      • 8.7.6.2. Argentina: Outdoor Advertising Market, by Product, 2020-2034 (USD Billion)
      • 8.7.6.3. Argentina: Outdoor Advertising Market, by End-use, 2020-2034 (USD Billion)
    • 8.7.7. Outdoor Advertising Market - Rest of Latin America
      • 8.7.7.1. Rest of Latin America: Outdoor Advertising Market, by Type, 2020-2034 (USD Billion)
      • 8.7.7.2. Rest of Latin America: Outdoor Advertising Market, by Product, 2020-2034 (USD Billion)
      • 8.7.7.3. Rest of Latin America: Outdoor Advertising Market, by End-use, 2020-2034 (USD Billion)

9. Competitive Landscape

  • 9.1. Expansion and Acquisition Analysis
    • 9.1.1. Expansion
    • 9.1.2. Acquisitions
  • 9.2. Partnerships/Collaborations/Agreements/Exhibitions

10. Company Profiles

  • 10.1. Clear Channel Outdoor Holdings, Inc. (Clear Channel Outdoor)
    • 10.1.1. Company Overview
    • 10.1.2. Financial Performance
    • 10.1.3. Product Benchmarking
    • 10.1.4. Recent Development
  • 10.2. Daktronics, Inc.
    • 10.2.1. Company Overview
    • 10.2.2. Financial Performance
    • 10.2.3. Product Benchmarking
    • 10.2.4. Recent Development
  • 10.3. Focus Media Information Technology Co., Ltd.
    • 10.3.1. Company Overview
    • 10.3.2. Financial Performance
    • 10.3.3. Product Benchmarking
    • 10.3.4. Recent Development
  • 10.4. JCDecaux S.A.
    • 10.4.1. Company Overview
    • 10.4.2. Financial Performance
    • 10.4.3. Product Benchmarking
    • 10.4.4. Recent Development
  • 10.5. Lamar Advertising Company
    • 10.5.1. Company Overview
    • 10.5.2. Financial Performance
    • 10.5.3. Product Benchmarking
    • 10.5.4. Recent Development
  • 10.6. NEC Corporation
    • 10.6.1. Company Overview
    • 10.6.2. Financial Performance
    • 10.6.3. Product Benchmarking
    • 10.6.4. Recent Development
  • 10.7. oOhCompany Overview
    • 10.7.1. Company Overview
    • 10.7.2. Financial Performance
    • 10.7.3. Product Benchmarking
    • 10.7.4. Recent Development
  • 10.8. Outfront Media Inc.
    • 10.8.1. Company Overview
    • 10.8.2. Financial Performance
    • 10.8.3. Product Benchmarking
    • 10.8.4. Recent Development
  • 10.9. Samsung Electronics Co., Ltd.
    • 10.9.1. Company Overview
    • 10.9.2. Financial Performance
    • 10.9.3. Product Benchmarking
    • 10.9.4. Recent Development
  • 10.10. Stroer SE & Co. KGaA
    • 10.10.1. Company Overview
    • 10.10.2. Financial Performance
    • 10.10.3. Product Benchmarking
    • 10.10.4. Recent Development

List of Tables:

  • Table 1 Global Outdoor Advertising Market, by Type, 2020-2034 (USD Billion)
  • Table 2 Global Outdoor Advertising Market, by Product, 2020-2034 (USD Billion)
  • Table 3 Global Outdoor Advertising Market, by End-use, 2020-2034 (USD Billion)
  • Table 4 North America: Outdoor Advertising Market, by Type, 2020-2034 (USD Billion)
  • Table 5 North America: Outdoor Advertising Market, by Product, 2020-2034 (USD Billion)
  • Table 6 North America: Outdoor Advertising Market, by End-use, 2020-2034 (USD Billion)
  • Table 7 U.S.: Outdoor Advertising Market, by Type, 2020-2034 (USD Billion)
  • Table 8 U.S.: Outdoor Advertising Market, by Product, 2020-2034 (USD Billion)
  • Table 9 U.S.: Outdoor Advertising Market, by End-use, 2020-2034 (USD Billion)
  • Table 10 Canada: Outdoor Advertising Market, by Type, 2020-2034 (USD Billion)
  • Table 11 Canada: Outdoor Advertising Market, by Product, 2020-2034 (USD Billion)
  • Table 12 Canada: Outdoor Advertising Market, by End-use, 2020-2034 (USD Billion)
  • Table 13 Europe: Outdoor Advertising Market, by Type, 2020-2034 (USD Billion)
  • Table 14 Europe: Outdoor Advertising Market, by Product, 2020-2034 (USD Billion)
  • Table 15 Europe: Outdoor Advertising Market, by End-use, 2020-2034 (USD Billion)
  • Table 16 UK: Outdoor Advertising Market, by Type, 2020-2034 (USD Billion)
  • Table 17 UK: Outdoor Advertising Market, by Product, 2020-2034 (USD Billion)
  • Table 18 UK: Outdoor Advertising Market, by End-use, 2020-2034 (USD Billion)
  • Table 19 France: Outdoor Advertising Market, by Type, 2020-2034 (USD Billion)
  • Table 20 France: Outdoor Advertising Market, by Product, 2020-2034 (USD Billion)
  • Table 21 France: Outdoor Advertising Market, by End-use, 2020-2034 (USD Billion)
  • Table 22 Germany: Outdoor Advertising Market, by Type, 2020-2034 (USD Billion)
  • Table 23 Germany: Outdoor Advertising Market, by Product, 2020-2034 (USD Billion)
  • Table 24 Germany: Outdoor Advertising Market, by End-use, 2020-2034 (USD Billion)
  • Table 25 Italy: Outdoor Advertising Market, by Type, 2020-2034 (USD Billion)
  • Table 26 Italy: Outdoor Advertising Market, by Product, 2020-2034 (USD Billion)
  • Table 27 Italy: Outdoor Advertising Market, by End-use, 2020-2034 (USD Billion)
  • Table 28 Spain: Outdoor Advertising Market, by Type, 2020-2034 (USD Billion)
  • Table 29 Spain: Outdoor Advertising Market, by Product, 2020-2034 (USD Billion)
  • Table 30 Spain: Outdoor Advertising Market, by End-use, 2020-2034 (USD Billion)
  • Table 31 Netherlands: Outdoor Advertising Market, by Type, 2020-2034 (USD Billion)
  • Table 32 Netherlands: Outdoor Advertising Market, by Product, 2020-2034 (USD Billion)
  • Table 33 Netherlands: Outdoor Advertising Market, by End-use, 2020-2034 (USD Billion)
  • Table 34 Russia: Outdoor Advertising Market, by Type, 2020-2034 (USD Billion)
  • Table 35 Russia: Outdoor Advertising Market, by Product, 2020-2034 (USD Billion)
  • Table 36 Russia: Outdoor Advertising Market, by End-use, 2020-2034 (USD Billion)
  • Table 37 Rest of Europe: Outdoor Advertising Market, by Type, 2020-2034 (USD Billion)
  • Table 38 Rest of Europe: Outdoor Advertising Market, by Product, 2020-2034 (USD Billion)
  • Table 39 Rest of Europe: Outdoor Advertising Market, by End-use, 2020-2034 (USD Billion)
  • Table 40 Asia Pacific: Outdoor Advertising Market, by Type, 2020-2034 (USD Billion)
  • Table 41 Asia Pacific: Outdoor Advertising Market, by Product, 2020-2034 (USD Billion)
  • Table 42 Asia Pacific: Outdoor Advertising Market, by End-use, 2020-2034 (USD Billion)
  • Table 43 China: Outdoor Advertising Market, by Type, 2020-2034 (USD Billion)
  • Table 44 China: Outdoor Advertising Market, by Product, 2020-2034 (USD Billion)
  • Table 45 China: Outdoor Advertising Market, by End-use, 2020-2034 (USD Billion)
  • Table 46 India: Outdoor Advertising Market, by Type, 2020-2034 (USD Billion)
  • Table 47 India: Outdoor Advertising Market, by Product, 2020-2034 (USD Billion)
  • Table 48 India: Outdoor Advertising Market, by End-use, 2020-2034 (USD Billion)
  • Table 49 Malaysia: Outdoor Advertising Market, by Type, 2020-2034 (USD Billion)
  • Table 50 Malaysia: Outdoor Advertising Market, by Product, 2020-2034 (USD Billion)
  • Table 51 Malaysia: Outdoor Advertising Market, by End-use, 2020-2034 (USD Billion)
  • Table 52 Japan: Outdoor Advertising Market, by Type, 2020-2034 (USD Billion)
  • Table 53 Japan: Outdoor Advertising Market, by Product, 2020-2034 (USD Billion)
  • Table 54 Japan: Outdoor Advertising Market, by End-use, 2020-2034 (USD Billion)
  • Table 55 Indonesia: Outdoor Advertising Market, by Type, 2020-2034 (USD Billion)
  • Table 56 Indonesia: Outdoor Advertising Market, by Product, 2020-2034 (USD Billion)
  • Table 57 Indonesia: Outdoor Advertising Market, by End-use, 2020-2034 (USD Billion)
  • Table 58 South Korea: Outdoor Advertising Market, by Type, 2020-2034 (USD Billion)
  • Table 59 South Korea: Outdoor Advertising Market, by Product, 2020-2034 (USD Billion)
  • Table 60 South Korea: Outdoor Advertising Market, by End-use, 2020-2034 (USD Billion)
  • Table 61 Australia: Outdoor Advertising Market, by Type, 2020-2034 (USD Billion)
  • Table 62 Australia: Outdoor Advertising Market, by Product, 2020-2034 (USD Billion)
  • Table 63 Australia: Outdoor Advertising Market, by End-use, 2020-2034 (USD Billion)
  • Table 64 Rest of Asia Pacific: Outdoor Advertising Market, by Type, 2020-2034 (USD Billion)
  • Table 65 Rest of Asia Pacific: Outdoor Advertising Market, by Product, 2020-2034 (USD Billion)
  • Table 66 Rest of Asia Pacific: Outdoor Advertising Market, by End-use, 2020-2034 (USD Billion)
  • Table 67 Middle East & Africa: Outdoor Advertising Market, by Type, 2020-2034 (USD Billion)
  • Table 68 Middle East & Africa: Outdoor Advertising Market, by Product, 2020-2034 (USD Billion)
  • Table 69 Middle East & Africa: Outdoor Advertising Market, by End-use, 2020-2034 (USD Billion)
  • Table 70 Saudi Arabia: Outdoor Advertising Market, by Type, 2020-2034 (USD Billion)
  • Table 71 Saudi Arabia: Outdoor Advertising Market, by Product, 2020-2034 (USD Billion)
  • Table 72 Saudi Arabia: Outdoor Advertising Market, by End-use, 2020-2034 (USD Billion)
  • Table 73 UAE: Outdoor Advertising Market, by Type, 2020-2034 (USD Billion)
  • Table 74 UAE: Outdoor Advertising Market, by Product, 2020-2034 (USD Billion)
  • Table 75 UAE: Outdoor Advertising Market, by End-use, 2020-2034 (USD Billion)
  • Table 76 Israel: Outdoor Advertising Market, by Type, 2020-2034 (USD Billion)
  • Table 77 Israel: Outdoor Advertising Market, by Product, 2020-2034 (USD Billion)
  • Table 78 Israel: Outdoor Advertising Market, by End-use, 2020-2034 (USD Billion)
  • Table 79 South Africa: Outdoor Advertising Market, by Type, 2020-2034 (USD Billion)
  • Table 80 South Africa: Outdoor Advertising Market, by Product, 2020-2034 (USD Billion)
  • Table 81 South Africa: Outdoor Advertising Market, by End-use, 2020-2034 (USD Billion)
  • Table 82 Rest of Middle East & Africa: Outdoor Advertising Market, by Type, 2020-2034 (USD Billion)
  • Table 83 Rest of Middle East & Africa: Outdoor Advertising Market, by Product, 2020-2034 (USD Billion)
  • Table 84 Rest of Middle East & Africa: Outdoor Advertising Market, by End-use, 2020-2034 (USD Billion)
  • Table 85 Latin America: Outdoor Advertising Market, by Type, 2020-2034 (USD Billion)
  • Table 86 Latin America: Outdoor Advertising Market, by Product, 2020-2034 (USD Billion)
  • Table 87 Latin America: Outdoor Advertising Market, by End-use, 2020-2034 (USD Billion)
  • Table 88 Mexico: Outdoor Advertising Market, by Type, 2020-2034 (USD Billion)
  • Table 89 Mexico: Outdoor Advertising Market, by Product, 2020-2034 (USD Billion)
  • Table 90 Mexico: Outdoor Advertising Market, by End-use, 2020-2034 (USD Billion)
  • Table 91 Brazil: Outdoor Advertising Market, by Type, 2020-2034 (USD Billion)
  • Table 92 Brazil: Outdoor Advertising Market, by Product, 2020-2034 (USD Billion)
  • Table 93 Brazil: Outdoor Advertising Market, by End-use, 2020-2034 (USD Billion)
  • Table 94 Argentina: Outdoor Advertising Market, by Type, 2020-2034 (USD Billion)
  • Table 95 Argentina: Outdoor Advertising Market, by Product, 2020-2034 (USD Billion)
  • Table 96 Argentina: Outdoor Advertising Market, by End-use, 2020-2034 (USD Billion)
  • Table 97 Rest of Latin America: Outdoor Advertising Market, by Type, 2020-2034 (USD Billion)
  • Table 98 Rest of Latin America: Outdoor Advertising Market, by Product, 2020-2034 (USD Billion)
  • Table 99 Rest of Latin America: Outdoor Advertising Market, by End-use, 2020-2034 (USD Billion)

List of Figures:

  • Figure 1. Global Outdoor Advertising Market, 2020-2034 (USD Billion)
  • Figure 2. Integrated Ecosystem
  • Figure 3. Research Methodology: Top-Down & Bottom-Up Price
  • Figure 4. Market by Geography
  • Figure 5. Porter's Five Forces
  • Figure 6. Market by Type
  • Figure 7. Global Outdoor Advertising Market, by Type, 2024 & 2034 (USD Billion)
  • Figure 8. Market by Product
  • Figure 9. Global Outdoor Advertising Market, by Product, 2024 & 2034 (USD Billion)
  • Figure 10. Market by End-use
  • Figure 11. Global Outdoor Advertising Market, by End-use, 2024 & 2034 (USD Billion)