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市場調查報告書
商品編碼
1768096
戶外廣告市場：按形式和地區Outdoor Advertising Market, By Format (Billboards, Transit Advertising, Street Furniture, and Others), By Geography (North America, Latin America, Europe, Asia Pacific, Middle East & Africa) |
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價格
簡介目錄
預計到 2025 年戶外廣告市場價值將達到 433.4 億美元，到 2032 年將達到 638.9 億美元，2025 年至 2032 年的複合年成長率為 5.7%。
| 報告範圍 | 報告詳細資訊 | ||
|---|---|---|---|
| 基準年 | 2024 | 2025年的市場規模 | 433.4億美元 |
| 效能數據 | 2020-2024 | 預測期 | 2025-2032 |
| 預測期：2025-2032年 | 5.70% | 2032年價值預測 | 638.9億美元 |
戶外廣告，又稱戶外廣告 (OOH)，涵蓋多種廣告形式，包括廣告看板、街道設施、交通廣告、數位顯示器等。過去幾年，戶外廣告市場顯著成長，部分原因是都市化進程加速和消費者支出成長。在競爭日益激烈的市場環境下，企業不斷尋找吸引消費者注意力的新方法，而戶外廣告已被證明在這方面非常有效。
市場動態
全球戶外廣告市場受到各種促進因素、限制因素和機會的影響。都市化加速和城市人口成長對戶外廣告空間的需求龐大。此外，消費者支出能力的提升和生活方式的改變推動了零售和娛樂產業的成長，進一步刺激了戶外廣告的需求。然而，一些地區對戶外廣告的監管較為嚴格，在一定程度上限制了市場發展。有針對性的個人化廣告宣傳正在成為新的標準，為戶外廣告市場創造了新的探索機會。此外，數據分析和基於位置的行銷技術的進步預計將在未來幾年推動戶外廣告市場的創新和成長。
研究的主要特點
- 本報告對全球戶外廣告市場進行了詳細分析，並以 2024 年為基準年，展示了預測期（2025-2032 年）的市場規模（以十億美元為單位）和年複合成長率（CAGR%）。
- 它還強調了各個領域的潛在商機，並解釋了該市場的有吸引力的投資提案矩陣。
- 它還提供了有關市場促進因素、限制因素、機會、新產品發布和核准、市場趨勢、區域前景和主要企業採用的競爭策略的重要見解。
- 它根據公司亮點、產品系列、主要亮點、財務表現和策略等參數概述了全球戶外廣告市場的主要企業。
- 預計本報告的見解將使負責人和公司經營團隊能夠就未來的產品發布、類型升級、市場擴張和行銷策略做出明智的決策。
- 全球戶外廣告市場報告迎合了該行業的各個相關人員，例如投資者、供應商、產品製造商、經銷商、新進業者和金融分析師。
- 相關人員可以透過全球戶外廣告市場分析中使用的各種策略矩陣來促進他們的決策。
目錄
第1章 調查目的與前提條件
- 研究目標
- 先決條件
- 簡稱
第2章 市場展望
- 報告描述
- 市場定義和範圍
- 執行摘要
第3章市場動態、法規與趨勢分析
- 市場動態
- 影響分析
- 監管情景
- 產品發布/核准
- PEST分析
- 波特分析
- 市場機會
- 監管情景
- 產業趨勢
第4章 2020-2032 年全球戶外廣告市場（依形式分類）
- 介紹
- 招牌
- 交通廣告
- 街道家具
- 其他
第5章。 2020 年至 2032 年按地區分類的全球戶外廣告市場
- 介紹
- 北美洲
- 美國
- 加拿大
- 拉丁美洲
- 巴西
- 阿根廷
- 墨西哥
- 其他拉丁美洲
- 歐洲
- 德國
- 英國
- 西班牙
- 法國
- 義大利
- 俄羅斯
- 其他歐洲國家
- 亞太地區
- 中國
- 印度
- 日本
- 澳洲
- 韓國
- 東南亞國協
- 其他亞太地區
- 中東
- 海灣合作理事會國家
- 以色列
- 其他中東地區
- 非洲
- 南非
- 北非
- 中部非洲
第6章 競爭態勢
- JCDecaux
- Clear Channel Outdoor
- Outfront Media
- Lamar Advertising Company
- Stroer SE
- Focus Media
- oOh!media Limited
- Adams Outdoor Advertising
- Ocean Outdoor
- APG|SGA
- Intersection
- Daktronics
- Broadsign
- Vistar Media（被 T-Mobile 收購）
- Global Media & Entertainment
第7章分析師建議
- 機會
- 一致的機會地圖
第8章參考文獻與調查方法
- 參考
- 調查方法
- 關於出版商
簡介目錄
Product Code: CMI8080
Outdoor Advertising Market is estimated to be valued at USD 43.34 Bn in 2025 and is expected to reach USD 63.89 Bn by 2032, growing at a compound annual growth rate (CAGR) of 5.7% from 2025 to 2032.
| Report Coverage | Report Details | ||
|---|---|---|---|
| Base Year: | 2024 | Market Size in 2025: | USD 43.34 Bn |
| Historical Data for: | 2020 To 2024 | Forecast Period: | 2025 To 2032 |
| Forecast Period 2025 to 2032 CAGR: | 5.70% | 2032 Value Projection: | USD 63.89 Bn |
Outdoor advertising, also called out-of-home (OOH) advertising, includes many different advertising formats, such as billboards, street furniture, transit advertising, and digital displays. This market has seen a lot of growth in the last few years, with increasing urbanization and rising consumer spending being some of the factors. Businesses are constantly looking to new ways to grab the attention of consumers in an increasingly competitive landscape, and outdoor advertising has turned out to be very effective in this matter.
Market Dynamics:
The global outdoor advertising market is influenced by various drivers, restraints, and opportunities. Increasing urbanization and growing urban populations have created a lot of demand for outdoor advertising spaces. Additionally, the rising consumer spending power and changing lifestyles have fueled the growth of the retail and entertainment sectors, further boosting the demand for outdoor advertising. However, certain regions have put in place strict regulations on outdoor advertising, which can limit the market to some extent. Nevertheless, targeted and personalized advertising campaigns are becoming the new standard, creating new opportunities to explore. Also, advancements in data analytics and location-based marketing will push innovation and growth in the outdoor advertising market in the coming years.
Key Features of the Study:
- This report provides in-depth analysis of the global outdoor advertising market, and provides market size (USD Billion) and compound annual growth rate (CAGR%) for the forecast period (2025-2032), considering 2024 as the base year
- It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
- This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, market trends, regional outlook, and competitive strategies adopted by key players
- It profiles key players in the global outdoor advertising market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies
- Key companies covered as a part of this study include JCDecaux, Clear Channel Outdoor, Outfront Media, Lamar Advertising Company, Stroer SE, Focus Media, oOh!media Limited, Adams Outdoor Advertising, Ocean Outdoor, APG|SGA, Intersection, Daktronics, Broadsign, Vistar Media (acquired by T Mobile), and Global Media & Entertainment
- Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
- The global outdoor advertising market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
- Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global outdoor advertising market
Market Segmentation
- Format Insights (Revenue, USD Bn, 2020 - 2032)
- Billboards
- Transit Advertising
- Street Furniture
- Others
- Regional Insights (Revenue, USD Bn, 2020 - 2032)
- North America
- U.S.
- Canada
- Latin America
- Brazil
- Argentina
- Mexico
- Rest of Latin America
- Europe
- Germany
- U.K.
- Spain
- France
- Italy
- Russia
- Rest of Europe
- Asia Pacific
- China
- India
- Japan
- Australia
- South Korea
- ASEAN
- Rest of Asia Pacific
- Middle East
- GCC Countries
- Israel
- Rest of Middle East
- Africa
- South Africa
- North Africa
- Central Africa
- Key Players Insights
- JCDecaux
- Clear Channel Outdoor
- Outfront Media
- Lamar Advertising Company
- Stroer SE
- Focus Media
- oOh!media Limited
- Adams Outdoor Advertising
- Ocean Outdoor
- APG|SGA
- Intersection
- Daktronics
- Broadsign
- Vistar Media (acquired by T Mobile)
- Global Media & Entertainment
Table of Contents
1. Research Objectives and Assumptions
- Research Objectives
- Assumptions
- Abbreviations
2. Market Purview
- Report Description
- Market Definition and Scope
- Executive Summary
- Global Outdoor Advertising Market, By Format
- Global Outdoor Advertising Market, By Region
3. Market Dynamics, Regulations, and Trends Analysis
- Market Dynamics
- Impact Analysis
- Key Highlights
- Regulatory Scenario
- Product Launches/Approvals
- PEST Analysis
- PORTER's Analysis
- Market Opportunities
- Regulatory Scenario
- Key Developments
- Industry Trends
4. Global Outdoor Advertising Market, By Format, 2020-2032, (USD Bn)
- Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
- Billboards
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
- Transit Advertising
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
- Street Furniture
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
- Others
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
5. Global Outdoor Advertising Market, By Region, 2020 - 2032, Value (USD Bn)
- Introduction
- Market Share (%) Analysis, 2025, 2028 & 2032, Value (USD Bn)
- Market Y-o-Y Growth Analysis (%), 2021 - 2032, Value (USD Bn)
- Regional Trends
- North America
- Introduction
- Market Size and Forecast, By Format, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
- U.S.
- Canada
- Latin America
- Introduction
- Market Size and Forecast, By Format, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
- Brazil
- Argentina
- Mexico
- Rest of Latin America
- Europe
- Introduction
- Market Size and Forecast, By Format, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
- Germany
- U.K.
- Spain
- France
- Italy
- Russia
- Rest of Europe
- Asia Pacific
- Introduction
- Market Size and Forecast, By Format, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
- China
- India
- Japan
- Australia
- South Korea
- ASEAN
- Rest of Asia Pacific
- Middle East
- Introduction
- Market Size and Forecast, By Format, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
- GCC Countries
- Israel
- Rest of Middle East
- Africa
- Introduction
- Market Size and Forecast, By Format, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country/Region, 2020 - 2032, Value (USD Bn)
- South Africa
- North Africa
- Central Africa
6. Competitive Landscape
- JCDecaux
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Clear Channel Outdoor
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Outfront Media
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Lamar Advertising Company
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Stroer SE
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Focus Media
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- oOh!media Limited
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Adams Outdoor Advertising
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Ocean Outdoor
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- APG|SGA
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Intersection
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Daktronics
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Broadsign
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Vistar Media (acquired by T-Mobile)
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Global Media & Entertainment
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
7. Analyst Recommendations
- Wheel of Fortune
- Analyst View
- Coherent Opportunity Map
8. References and Research Methodology
- References
- Research Methodology
- About us
