安全解決方案需求：設備、系統、服務

該報告量化了安全系統所有者的購買歷程，並評估了專業和 DIY 系統所有者的不同購買和擁有體驗。此外，我們還評估購買趨勢和觸發因素、買家考慮的替代安全解決方案、轉向其他安全提供者或安全解決方案的原因、退出安全的原因等等，包括網路安全、行動解決方案和個人緊急解決方案。車輛監控、智慧標籤、寵物監控等新的安全解決方案。

樣本

目錄

執行摘要

• 家庭安全系統擁有狀況：較前一年變化
• 如何在美國網路家庭安裝每個家庭安全系統
• 如何安裝過去 12 個月內購買的家庭安全系統
• 轉向新的專業監控服務提供者的可能性很大
• 為什麼要更換專業監控提供者？
• 作為安全系統一部分獲得的設備
• 專業監控服務訂閱期限

安全解決方案：部署/細分市場

• 部署安全解決方案
• 引入付費安全設備
• 家庭安全系統擁有狀況：較前一年變化
• 家庭安全系統擁有狀況：年比比較
• 為所有安全系統擁有者實施互動式系統
• 在最近的安全系統購買者中引入互動系統
• 家庭安防系統付費服務：年比變化
• 引進家庭安全系統和服務
• 家庭安全系統安裝
• 如何安裝所有家庭安全系統
• 如何安裝過去 12 個月內購買的家庭安全系統
• 未來安全系統的首選安裝方法
• 最近的系統購買者考慮的替代安全解決方案
• DIY 與專業安裝的人口統計細分

安全年齡和使用情況

• 家庭安防系統時代
• 安全系統使用頻率
• 獲得的安全系統目前未使用
• 目前未使用的自行安裝系統

競爭格局

• 自有安防系統品牌
• 適用於所有最近購買的系統所有者的安全系統品牌
• 安防系統品牌：DIY 安裝與專業安裝
• 服務提供者的付費家庭安全服務
• 專業監控服務的頂級提供者：同比
• 迄今為止專業的監控安全服務商
• 安全服務提供者淨推薦值 (NPS)
• NPS 十大品牌
• 頂級安全服務提供者的 NPS：趨勢

流程至購買

• 安全系統中最需要的功能
• 安全系統購買通路
• 如何購買安全系統
• 用於購買家庭安全系統的付款方式
• 家庭安全系統的平均預付費用：年比
• 作為安全系統一部分獲得的設備
• 初始安裝後新增的附加設備
• 將設備新增至現有安全系統
• 家庭安全系統擷取觸發
• 如何安裝附加智慧家庭設備
• 為什麼選擇自裝安全系統？
• 安裝DIY安全系統的困難
• 自行安裝安全系統的平均時間
• 安防系統採購狀況及購買意向
• 購買意願：智慧安全與安保設備
• 旗下智慧可視門鈴品牌
• 旗下智慧相機品牌

ARPU/取消/繼續

• 家庭安全服務平均每月費用：年比變化
• 十大品牌平均每月價格：2023 年第 2 季度
• 專業監控服務連續訂閱期
• 過去 12 個月內對您的家庭安全系統所做的更改
• 專業監控保全服務取消原因
• 為什麼要從自我監督轉向專業監督？
• 為什麼要更換專業監控提供者？
• 可以切換到新的專業監控服務供應商
• 可以訂閱專業監控服務
• 可以更改專業監控的安全系統
• 合約預定終止者的剩餘合約期限

促銷/獎勵/折扣

• 專業監控服務訂閱活動
• 保留激勵對取消計劃的影響
• 服務價格折扣作為保留工具的影響
• 合約條款如何影響取消計劃
• 選擇自我監測服務的理由
• 為什麼選擇特定的監控服務而不是其他選項？
• 關於自我監控安全系統的思考

對加值安全服務的興趣

• 對安全系統附加服務感興趣
• 安全解決方案介紹
• 在家中使用安全解決方案的人

附錄

SYNOPSIS:

This flagship study quantifies security system owners' purchase journey and assesses the different purchase and ownership experiences among Pro and DIY system owners. In addition, the study investigates purchase trends and triggers; evaluates alternative security solutions that buyers consider at purchase; assesses why consumers move to different security providers, different security solutions, or out of the security market entirely; and tests new peace-of-mind solutions such as cybersecurity, out of-home/personal emergency solutions, vehicle monitoring, smart tags, and pet monitoring.

SAMPLE VIEW

Key questions addressed:

• How are the competitive dynamics shifting in the residential security market?
• What are the most impactful triggers for purchasing security solutions?
• How do purchase journeys differ for pro- and DIY-installed security system buyers?
• How do security households build their systems? Which devices do they acquire at the time of system purchase, and which do they add later?

ANALYST INSIGHT:

"The evolution in home security technology empowers consumers with choice, control, and peace of mind, knowing that their homes and loved ones are protected by cutting-edge systems designed for rapid response and ease of use." - Jennifer Kent, VP, Research, Parks Associates.

Table of Contents

Executive Summary

• Home Security System Ownership, YoY
• Installation Method Across All Home Security Systems in US Internet HHs
• Installation Method for Home Security Systems Acquired within the Past 12 Months
• High Likelihood of Switching to New Professional Monitoring Service Provider
• Reason for Switching Professional Monitoring Providers
• Devices Acquired as Part of Security System
• Length of Continuous Subscription to Professional Monitoring Service 2014 vs 2023

Security Solutions: Adoption & Market Segments

• Security Solution Adoption
• Paid Security Device Adoption
• Home Security System Ownership, YoY
• Home Security System Ownership, QoQ
• Interactive Systems Adoption Among All Security System Owners
• Interactive Systems Adoption Among Recent Security System Buyers
• Paid Service for Home Security System, YoY
• Home Security System & Service Adoption
• Home Security System Installation
• Installation Method for All Home Security Systems
• Installation Method for Home Security Systems Acquired within the Past 12 Months
• Preferred Installation Methodology for Future Security System
• Alternative Security Solutions Considered, Among Recent System Buyers
• Demographics Breakdown of DIY Installed vs. Pro Installed

Security Age and Usage

• Age of Home Security System
• Frequency of Using Security System
• Security System Acquired Not Currently In Use
• Self-Installed System Not Currently In Use

Competitive Landscape

• Security System Brand Owned
• Security System Brand Owned Among All Recently Acquired System Owners
• Security System Brand Owned by DIY Installed vs Pro Installed
• Paid Home Security Service by Service Provider
• Top Professional Monitoring Service Providers, YoY
• Previous Professional Monitoring Security Service Providers
• Security Service Provider Net Promoter Score (NPS)
• Top 10 Brands by NPS
• NPS of Top Security Service Providers, Trending

Purchase Journey

• Top Desired Features For Security System
• Security System Purchase Channel
• Security System Purchase Method
• Payment Method Used to Acquire a Home Security System
• Average Upfront Fees for Home Security Systems, YoY
• Devices Acquired as Part of Security System
• Additional Devices Added After Initial Installation
• Devices Added to Existing Security System
• Acquisition Triggers of Home Security System
• Installation Method for Add-On Smart Home Device
• Reason for Choosing Self-Installed Security System
• Difficulty in DIY Installing a Security System - July 2022
• Difficulty in DIY Installing a Security System - Q2 2023
• Average Hours Taken to Self-Install a Security System - July 2022
• Average Hours Taken to Self-Install a Security System - Q2 2023
• Security System Purchase and Intention to Buy
• Purchase Intention: Smart Safety & Security Devices
• Smart Video Doorbell Brand Owned
• Smart Camera Brand Owned

ARPU, Churn, Retention

• Average Monthly Fee for Home Security Service, YoY
• Avg Monthly Fee by Top 10 Brands, Q2 2023
• Length of Continuous Subscription to Professional Monitoring Service
• Changes Made to Home Security System in the Past 12 Months
• Reasons for Cancelling Professional Monitoring Security Service
• Reason for Switching from Self to Pro Monitoring
• Reason for Switching Professional Monitoring Providers
• High Likelihood of Switching to New Professional Monitoring Service Provider
• High Likelihood of Subscribing to Professional Monitoring Service
• High Likelihood of Change to My Pro-Monitored Security System
• Left Length of Contract, Among Intended Cancellers

Promotion, Incentives, and Discounts

• Professional Monitoring Service Subscribing Promotion
• Impact of Retention Incentive on Cancellation Plans
• Impact of Service Pricing Discount as Retention Tool
• Impact of Contract Terms on Cancellation Plans
• Reason for Choosing Self Monitoring Service
• Reason for Choosing Specific Monitoring Service Over Other Options
• Attitudes toward Self-Monitored Security System

Interest in Value-Added Security Services

• Interest in Security System Add-on Service
• Safety Solution Adoption
• People Who Used Safety Solutions in Household

Appendix