COVID-19：消費者行為及其對消費者支出的影響（三月）

本報告探討了 COVID-19 對消費者行為和支出的影響，並探討了對市場基本面、產品購買以及服務訂閱和使用的影響。它總結了每個領域的影響，例如 、 和對流媒體視頻服務的影響。

內容

量化消費者：COVID-19 研究的市場影響

執行摘要

行業考慮因素

• 主要發現和市場影響

消費者對 COVID-19 的反應

• 新冠肺炎 (COVID-19) 對消費者行為的影響
• 處於自我隔離狀態的美國寬帶家庭：按經濟區域劃分
• 對消費行為的影響：按代際劃分
• 與新冠肺炎 (COVID-19) 患者的關係
• 搬遷的可能性
• 消費者對新冠肺炎 (COVID-19) 的擔憂
• 新冠肺炎 (COVID-19) 導致消費者意識發生變化：受影響的消費者
• 新冠肺炎 (COVID-19) 帶來的消費者意識變化：按年齡段劃分
• 趨勢與表達消費者意識的陳述一致

市場基本面及其對產品購買的影響

• 新冠肺炎 (COVID-19) 對就業形勢的影響
• 按家庭收入劃分的失業率
• 因新冠肺炎 (COVID-19) 導致家庭成員失業
• 有意購買至少一台 CE 設備
• 未來購買意向：最想要的消費電子設備
• 購買 CE 產品的意願：按主要因素劃分

服務訂閱和使用影響

• 新冠肺炎 (COVID-19) 對服務使用的影響
• 付費電視和 OTT 服務訂閱
• 專業監控服務訂閱
• 服務提供商的淨推薦值

對流媒體視頻服務的影響

• OTT 服務使用狀況：按業務模式劃分
• OTT 服務的新訂戶數量
• OTT 服務試用
• OTT 服務的淨推薦值

SYNOPSIS:

The landmark research provides insight into how consumers are responding to COVID-19 including the impact to market fundamentals and product purchases, impact to service subscriptions and usage, and impact to streaming video services. The research also highlights generational differences as well as social distancing measures by consumer segment.

ANALYST INSIGHT:

"Over half of households with children under the age of 18 now have their children at home instead of at school, and over one-third of US broadband households now have at least one household member working remotely. Never before have US consumers relied so heavily upon household technology and upon their home broadband connections in order to go about their daily lives." - Kristen Hanich, Senior Analyst, Parks Associates.

Table of Contents

Quantified Consumer: COVID-19 Market Impact Studies

Executive Summary

Industry Insight

• Key Findings and Market Impact

Consumer Responses to COVID-19

• Impact of COVID-19 on Consumer Behaviors (Q1/20)
• US Broadband Households in Self-quarantine by Economic Region
• Impact on Consumer Behaviors by Generation (Q1/20)
• Relationship with COVID-19 Patients (Q1/20)
• Likelihood of Moving (2015 - 2020)
• Consumer Concerns Due to COVID-19 (Q1/20)
• Changing Consumer Attitudes Due to COVID-19 by Impacted Consumers (Q1/20)
• Changing Consumer Attitudes Due to COVID-19 by Age Group (Q1/20)
• Trends on Agreement with Consumer Attitudinal Statements (2019 - 2020)

Impact to Market Fundamentals & Product Purchases

• Impact of COVID-19 on Employment Status (Q1/20)
• Unemployment Rate by Household Income (Q1/20)
• Loss of Employment by Household Member due to COVID-19 Pandemic
• Intention to Purchase At Least One Consumer Electronics Device
• Future Purchase Intention - Most Desired CE Devices (2015 - 2020)
• Consumer Electronic Product Purchase Intention by Key Factors (Q1/20)

Impact to Service Subscriptions & Usage

• Impact of COVID-19 on Service Usage (Q1/20)
• Pay-TV and OTT Service Subscriptions (2012 - 2020)
• Professional Monitoring Service Subscription (2014 - 2020)
• Service Provider Net Promoter Score (2018 - 2020)

Impact to Streaming Video Services

• OTT Service Use by Business Model (2018 - 2020)
• New OTT Service Subscribers (Q1/20)
• OTT Service Trials (2017 - 2020)
• Net Promoter Score of OTT Service (2019 - 2020)