家庭安全用戶體驗：Pro 與 DIY

自 2018 年以來，住宅安防市場經歷了重組，轉向大力部署 DIY 安防系統。 自安裝和自監控系統選項擴大了市場受眾並帶來了新的安全家庭細分市場。

這份報告考察了家庭安全市場，量化了安全系統所有者的購買過程，並評估了專業和 DIY 系統所有者的擁有體驗。 它還檢查了購買趨勢和動機，並揭示了每個安全系統用戶群的主要差異。

內容

執行摘要

• 家庭安全系統所有權
• 取消專業監控服務的原因：DIY 與專業安裝
• 在過去 12 個月內獲得的家庭安全系統安裝方法
• 未來安全系統的推薦安裝方法
• DIY 與專業安裝中使用的付費安全服務
• 對添加服務的高度興趣：通過 DIY 與專業安裝
• 購買渠道：DIY 與專業安裝
• 如何安裝系統：按代
• 自行安裝的安全系統提供商
• DIY 安全系統安裝困難

使用安全解決方案：DIY 和 Pro

• 擁有家庭安全系統
• 採用安全解決方案
• 採用安全服務
• 採用家庭安全系統和服務
• 家庭安全系統安裝
• 如何安裝所有家庭安全系統
• 在過去 12 個月內獲得的家庭安全系統安裝方法
• 現代系統購買者正在考慮的替代安全解決方案
• 如何購買
• 購買渠道
• 家庭安全系統的平均前期價格
• 按安裝方法劃分的平均預付費用（2022 年 7 月）

招募和附加設備

• 作為安全系統的一部分獲得的設備
• 作為系統一部分獲得的設備：按安裝方法
• 作為所有者安全系統的一部分獲得的設備：按監控部分
• 安裝安全系統後採用的附加設備：按安裝方法和監控段
• 安全系統安裝後添加的設備：按安裝方式
• 安裝安全系統後添加的設備：按監控段
• 其他設備安裝調查方法：DIY 與專業安裝

對系統功能和服務的需求

• 付費安全服務
• DIY 與專業安裝中使用的付費安全服務
• 對添加服務的高度興趣：通過 DIY 與專業安裝
• 安全系統最需要的功能
• DIY 與專業安裝買家要求的安全系統的主要功能

DIY 與專業安裝粘性

• 安全監控服務訂閱時長：DIY 與專業安裝
• 安全系統變更：DIY 與專業安裝
• 對改變專業監控服務非常感興趣：DIY 與專業安裝
• 取消專業監控服務的原因：DIY 與專業安裝

獲得 DIY 與專業安裝的觸發器

• 如何獲得安全系統：DIY 與專業安裝
• 經歷過事故或房屋損壞：DIY 與專業安裝
• 保護關鍵資產：DIY 與專業安裝
• 檢測/預防的重要場景：按安裝方法

詳情：自行安裝系統

• 為什麼要自己安裝安全系統？
• DIY 安全系統安裝困難
• 自行安裝安全系統的平均時間
• 自行安裝安全系統的平均時間：按代
• 未來安全系統的推薦安裝方法
• 未來安全系統的推薦安裝方法：按代
• 推薦的安全系統監控方

DIY 和專業安裝的客戶統計

• 如何安裝安全系統：按代
• 安防系統安裝方式：按性別分開
• 如何安裝安全系統：按家庭收入
• 如何安裝安全系統：按房屋大小
• 如何安裝安全系統：按家庭人數
• 如何安裝安全系統：由家裡的孩子安裝
• 安全系統安裝方法：按種族/族裔
• 如何安裝安全系統：現代搬家者和購房者
• 如何安裝安全系統：按住宅區分類
• 招聘部分：DIY 與專業安裝
• 對安全系統的態度：按安裝方法

SYNOPSIS:

Since 2018, the residential security market has undergone a realignment, shifting to strong adoption of DIY security systems. Self-install and self-monitoring system options expand the market audience and result in new segments of security households. This study quantifies security system owners' purchase journey and assesses the ownership experience between pro and DIY system owners. It investigates purchase trends and triggers and identifies key differences between security system user segments.

ANALYST INSIGHT:

"Traditional players must adapt to consumers' preference for e-commerce, divorcing the sales approach from the installation approach. Consumers want choice." -Ryan Hulla, Research Analyst, Parks Associates.

Table of Contents

Executive Summary

• Home Security System Ownership
• Reasons for Cancelling Professional Monitoring Services by DIY vs. Pro Installation
• Installation Method for Home Security Systems Acquired within the Past 12 Months
• Preferred Installation Methodology for Future Security System
• Paid Security Service Used by DIY vs. Pro Installation
• High Interest to Add Services by DIY vs. Pro Installation
• Purchase Channel by DIY vs. Pro Installation
• System Installation Method by Generation
• Self Installed Security System Providers
• Difficulty in DIY Installing a Security System

Security Solution Uptake: DIY and Pro

• Home Security System Ownership
• Security Solution Adoption
• Security Service Adoption
• Home Security System & Service Adoption
• Home Security System Installation
• Installation Method for All Home Security Systems
• Installation Method for Home Security Systems Acquired within the Past 12 Months
• Alternative Security Solutions Considered, Among Recent System Buyers
• Purchase Method
• Purchase Channel
• Average Upfront Fees for Home Security Systems
• Average Upfront Fees by Install Method (July 2022)

Device Adoption & Attachment

• Devices Acquired as Part of Security System
• Devices Acquired as Part of System, by Installation Method
• Devices Acquired as Part of Owners' Security System by Monitoring Segments
• Additional Devices Adopted After Security System Installation by Installation Method & Monitoring Segments
• Devices Added After Security System Installation by Installation Method
• Devices Added After Security System Installation by Monitoring Segments
• Additional Devices Installation Methodology by DIY vs. Pro Installation

Demand for Services & System Features

• Paid Security Service
• Paid Security Service Used by DIY vs. Pro Installation
• High Interest in Adding Services by DIY vs. Pro Installation
• Top Desired Features For Security System
• Top Features Wanted in A Security System by DIY vs. Pro Installation Buyers

DIY vs. Pro Install Stickiness

• Security Monitoring Service Subscription Length by DIY vs. Pro Installation
• Changes Made to Security System by DIY vs. Pro Installation
• High Intention to Make Changes to Professional Monitoring Service by DIY vs. Pro Installation
• Reasons for Cancelling Professional Monitoring Services by DIY vs. Pro Installation

DIY vs. Pro Install Acquisition Triggers

• Triggers of Security System Acquisition by DIY vs. Pro Installation
• Accident or House Damage Experienced by DIY vs. Pro Installation
• Important Properties to be Protected by DIY vs. Pro Installation
• Top Important Scenarios to Detect/Prevent by Installation Method

Deep Dive: Self-Installed Systems

• Reasons for DIY Installed Security System
• Difficulty in DIY Installing a Security System
• Average Hours Taken to Self-Install a Security System
• Average Hours Taken to Self-Install a Security System by Generation
• Preferred Installation Methodology for Future Security System
• Preferred Installation Methodology for Future Security System by Generation
• Preferred Monitoring Party for Security System

Demographics of DIY and Pro-installation customers

• Security System Installation Method by Generation
• Security System Installation Method by Gender
• Security System Installation Method by Household Income
• Security System Installation Method by Size of the House
• Security System Installation Method by Family Size
• Security System Installation Method by Children at Home
• Security System Installation Method by Race/Ethnicity
• Security System Installation Method by Recent Movers & Home Buyers
• Security System Installation Method by Residential Area
• Adoption Segment by DIY vs. Pro Installation
• Attitudes Towards Security System by Installation Method