在線視頻中的帳戶共享和數字盜版

在線視頻的興起改變了視頻內容行業的經濟狀況，推動了內容竊賊思維方式和行為的演變。非法直播、應用共享和帳戶共享現在在視頻服務和內容市場中猖獗。

這份報告審查了在線視頻中的帳戶共享和數字盜版，提供了盜版工具的用戶趨勢、盜版和帳戶共享人口統計數據等。

內容

調查研究方法及定義

娛樂服務生態系統

執行摘要

盜版工具用戶

• 打算在未來 6 個月內訂閱電視服務
• 使用的版權侵權工具
• 強烈同意在未經授權的情況下使用視頻媒體
• 對未經授權使用侵犯版權內容的媒體的態度
• 對盜版工具未經授權使用媒體的態度
• 盜版工具用戶對 OTT 服務商業模式的興趣
• 取消訂閱的內容類型
• 通過盜版工具退訂的內容類型
• 對盜版工具用戶的OTT服務商業模式感興趣

盜版工具用戶向付費用戶轉化

• 降價對盜版工具用戶的影響
• 遇到的與帳戶相關的常見問題
• 按遇到的帳戶問題轉換為付費服務
• 將盜版者變成訂閱者
• 加入前海盜的原因

賬戶共享

• 帳戶共享行為
• 在首選設備上花費的平均天數
• 跨帳戶共享細分觀看內容的平均時間
• OTT 訂閱者的類型偏好
• 在線電視服務的每月支出
• OTT 服務的平均每月支出
• 按帳戶共享行為劃分的付費電視服務訂閱狀態
• 帳戶共享者和非帳戶共享者每月的視頻支出

跨視頻服務類別的帳戶共享

• 關於熱門 OTT 服務的帳戶共享
• 跨高級 OTT 服務的帳戶共享
• 跨利基 OTT 服務的帳戶共享部分
• 跨體育 OTT 服務的帳戶共享部分
• 健身 OTT 服務的賬戶共享部分
• 跨交易服務的賬戶共享部分

帳戶共享/盜版人口統計資料

• 盜版和帳戶共享，按年齡分類
• 盜版和帳戶共享，按性別分類
• 盜版和帳戶共享，按收入分類
• 盜版和帳戶共享，按教育程度
• 家庭中的孩子的盜版和帳戶共享
• 盜版和帳戶共享，按家庭規模

附錄

SYNOPSIS

The rise of online video has shifted the economics of the video content industry and sparked an evolution in the thinking and behavior of the people who steal content. Illegal live streaming, app-based sharing, and account sharing are now rampant in the video service and content marketplace. This consumer-focused research examines consumer preferences for various piracy behaviors as well as attitudes towards privacy and account security.

ANALYST INSIGHT

"Streaming subscriptions are plateauing in some mature markets, but many service providers have yet to establish profitability of their streaming operations. Under these conditions, providers need solutions that retain viewers while minimizing account sharing and piracy." - Sarah Lee , Research Analyst, Parks Associates.

Table of Contents

Survey Methodology and Definitions

• Parks Associates 2022 Respondent Quotas

Entertainment Service Ecosystem

• Key Terms and Definitions

Executive Summary

• Consumer Engagement in Piracy and Account Sharing
• Strong Agreement Towards Unlicensed Video Media Usage
• Reason Former Pirates Subscribed
• Average Percentage of Households Giving or Receiving Account Credentials
• Average Hours Spent Watching Content Among Account Sharing Segments

Pirating Tool Users

• Intention of Subscribing to a TV Service in Next 6 Months
• Piracy Tool Used
• Strong Agreement About Unlicensed Video Media Usage
• Attitudes Towards Unlicensed Media Usage by Piracy Content Use
• Attitudes Towards Unlicensed Media Usage by Piracy Tool
• Pirate Tool User Interest in OTT Service Business Models
• Unsubscribed Content Type
• Unsubscribed Content Type by Piracy Tool
• Pirate Tool Users Interest in OTT Service Business Models

Converting Pirate Tool Users to Paid Users

• Impact of Lower Pricing on Pirating Tool Users
• Common Account Related Issues Experienced
• Conversion to Paid Services by Account Issue Experienced
• Converting Pirates to Subscribers
• Reason Former Pirates Subscribed

Account Sharing

• Account Sharing Behavior
• Average Days Spent on Preferred Device
• Average Hours Spent Watching Content Among Account Sharing Segments
• Genre Preference Among OTT Subscribers
• Monthly Spending on Online TV Services
• Average Monthly Spending on OTT Services
• Pay-TV Service Subscription by Account Sharing Behavior
• Video Spend Per Month by Account Sharers vs Non-Account Sharers

Account Sharing Across Video Service Categories

• Account Sharing Across Popular OTT Services
• Account Sharing Across Premium OTT Services
• Account Sharing Segments Across Niche OTT Services
• Account Sharing Segments Across Sports OTT Services
• Account Sharing Segments Across Fitness OTT Services
• Account Sharing Segments Across Transactional Services

Account Sharing/Piracy Demographic Profiles

• Piracy and Account Sharing by Age
• Piracy and Account Sharing by Gender
• Piracy and Account Sharing by Income
• Piracy and Account Sharing by Education Level
• Piracy and Account Sharing by Children at Home
• Piracy and Account Sharing by Family Size

Appendix