![]() |
市場調查報告書
商品編碼
1383443
到 2030 年高高解析度轉碼器市場預測:按類型、應用、最終用戶和地區進行的全球分析High-Definition Transcoder Market Forecasts to 2030 - Global Analysis By Type, Application, End User and By Geography |
根據Stratistics MRC預測,2023年,全球高解析度(HD)轉碼器市場規模將達到25.2億美元,預測期內年複合成長率為9.6%,預計到2030年將達到47.8億美元。
高解析度(HD) 轉碼器是一種設備或軟體應用程式,可將視訊或音訊從一種格式轉換為另一種格式,同時保持高解析度品質。此過程涉及解碼來源內容、進行潛在的更改,然後將其編碼為新格式。高畫質轉碼器能夠保留與視訊和音訊內容相關的重要資料,確保保留字幕、字幕和其他描述性資料等資訊。
根據思科視覺網路指數 (VNI),消費者網路視訊流量預計將佔所有消費者網路流量的約 70%。
轉碼器在幫助內容提供者滿足當今挑剔的觀眾的期望並確保他們向觀眾提供視覺上令人驚嘆的影片方面發揮著關鍵作用。當觀眾透過智慧型手機、平板電腦、筆記型電腦、智慧電視等裝置存取內容時,轉碼器可以促進跨不同平台的無縫播放,從而使內容提供者能夠接觸更多受眾。隨著虛擬實境 (VR) 和擴增實境(AR) 等新技術變得越來越普及,對這些格式的高品質視訊內容的需求不斷增加。
將高畫質轉碼器整合到現有的廣播和串流媒體基礎設施中是一個耗時的過程。高畫質轉碼器的正確整合通常需要專門的技術知識和專業知識。此外,新技術的引入,尤其是像轉碼器這樣重要的技術,可能會破壞現有的工作流程。不正確的整合可能會導致技術問題、效能不佳或系統故障。這些點都阻礙了市場的擴張。
4K 或超高畫質內容比標準高畫質或較低解析度格式具有更高的解析度和品質。為了在不影響影像保真度的情況下有效地將如此高品質的內容傳輸到各種設備和網路,轉碼是必要的。這些文件很大並且包含大量資料。轉碼器在實現高品質視覺效果方面發揮著重要作用。 4K 和超高畫質內容的日益普及不僅需要先進的轉碼解決方案,而且還為高畫質轉碼器製造商和供應商提供了巨大的市場機會。
高畫質轉碼器整合到數位生態系統和網路中,這引發了網路安全問題。轉碼器可以處理敏感內容,例如受版權保護的資料或私人通訊。如果沒有適當保護,它可能容易受到詐欺的存取。攻擊者可能會嘗試透過向程式碼轉換器發送大量資料和請求來使其處理能力負擔。這可能會導致服務中斷和速度減慢。此外,協定較差、網路安全性差和軟體漏洞等因素也阻礙了市場的成長。
COVID-19 的爆發對高畫質轉碼器市場產生了積極影響。疫情期間,向遠端工作和線上協作的轉變導致對視訊會議、串流媒體和其他通訊技術的需求增加。隨著越來越多的人留在家裡,用於娛樂、教育和其他目的的串流媒體服務的消費量激增。雖然這些行業對高畫質轉碼器的需求增加,但酒店和現場活動等其他行業卻出現了暫時的放緩。此外,疫情期間向線上學習和培訓計劃的轉變增加了對高品質視訊內容交付的需求。這種時尚為市場帶來了巨額利潤。
多通道高畫質轉碼器領域預計將出現良好的成長。多通道高畫質轉碼器在 HTTP Live Streaming (HLS) 和 Dynamic Adaptive Streaming over HTTP (DASH) 等自我調整串流技術中發揮關鍵作用。這使得內容提供者能夠針對不同的設備和網路條件最佳化視訊串流。這使得觀眾能夠接收盡可能最高品質的影片,無論他們的設備或網際網路連接速度如何。它還包括視訊存檔管理、多螢幕廣播、直播彈性、內容保護和 DRM 整合等功能。
由於其高效且有效的處理能力,媒體和娛樂產業預計在預測期內將實現最高的年複合成長率。高畫質轉碼器是媒體和娛樂產業的基本工具,使內容創作者和發行商能夠有效地向多樣化和廣泛的受眾提供高品質的影片內容。隨著視訊技術的發展,轉碼器可以使內容適應新的格式和標準,從而使媒體公司能夠跟上行業趨勢。儲存最佳化、成本效率、彈性和未來性正在推動這一領域的成長。
由於數位內容平台、串流媒體服務的普及以及線上影片消費的普及,預計亞太地區將在預測期內佔據最大的市場佔有率。該地區的網路普及顯著提高,現已提供高速網路連線。亞太地區的一些國家正在經歷快速的數位轉型和技術採用。這導致對廣播、OTT 服務和線上遊戲的投資增加,所有這些都需要強大的轉碼器解決方案。年輕人口的增加以及技術進步和創新的不斷發展正在推動市場成長。
預計北美在預測期內的年複合成長率最高。北美正受到技術進步、內容消費行為轉變和法規考慮的綜合影響。北美市場競爭激烈,已有多家老牌公司進入市場,包括 Harmovic Inc、ARRIS International 和 Imagine Communications。北美的廣播和有線電視產業正在經歷一個變革時期,正在向數位和基於 IP 的技術轉變。影像技術的不斷進步,包括向 4K 甚至 8K解析度的轉變,正在推動北美對高品質轉碼器的需求。
According to Stratistics MRC, the Global High-Definition (HD) Transcoder Market is accounted for $2.52 billion in 2023 and is expected to reach $4.78 billion by 2030 growing at a CAGR of 9.6% during the forecast period. A High-Definition (HD) Transcoder is a device or software application that converts video or audio from one format to another while maintaining high-definition quality. The process involves decoding the source content, potentially modifying it, and then encoding it into a new format. HD transcoders have the capability to preserve important metadata associated with the video or audio content, ensuring that information like subtitles, captions, and other descriptive data are retained.
According to the Cisco Visual Networking Index (VNI), consumer internet video traffic will hold ~70% of the overall consumer internet traffic.
Transcoders are instrumental in ensuring that content providers can deliver visually stunning videos to their audiences, meeting the expectations of today's discerning viewers. With viewers accessing content on smart phones, tablets, laptops, smart TVs, and more, transcoders facilitate seamless playback across diverse platforms, allowing content providers to reach a broader audience. As new technologies like virtual reality (VR) and augmented reality (AR) gain traction, the demand for high-quality video content in these formats grows.
Integrating HD transcoders into existing broadcasting or streaming infrastructure can be a time-consuming process. Properly integrating HD transcoders often requires specialized technical knowledge and expertise. Also, implementing new technology, especially one as critical as a transcoder, can disrupt established workflows. Wrong integration can lead to technical issues, reduced performance, or even system failures. These aspects are hindering the market expansion.
4K and Ultra HD content have much higher resolution and image quality compared to standard HD or lower-resolution formats. Transcoding is necessary to ensure that this high-quality content can be efficiently delivered to various devices and networks without compromising visual fidelity. These files are larger and more data-intensive. Transcoders play a crucial role in enabling high-quality visuals. The rising adoption of 4K and Ultra HD content not only necessitates advanced transcoding solutions but also presents a significant market opportunity for manufacturers and providers of HD transcoders.
Cybersecurity concerns with HD transcoders arise due to their integration into digital ecosystems and networks. Transcoders may process sensitive content, such as copyrighted material or private communications. If not properly secured, they can be vulnerable to unauthorized access. Attackers may attempt to overload the transcoder's processing capabilities by flooding it with a high volume of data or requests. This could lead to service interruptions or slowdowns. Additionally, factors such as inadequate protocols, insufficient network security and software vulnerabilities impede the market growth.
The COVID-19 pandemic had positive impact on the HD Transcoder market. The shift to remote work and online collaboration during the pandemic led to an increased demand for video conferencing, streaming, and other communication technologies. With more people staying at home, the consumption of streaming services for entertainment, education, and other purposes skyrocketed. While demand for HD Transcoders increased in these sectors, other industries like hospitality and live events experienced temporary slowdowns. Further, the shift towards online learning and training programs during the pandemic increased the need for high-quality video content delivery. The epidemic profited the market at large pace.
The multi-channel HD transcoders segment is estimated to have a lucrative growth. Multi-channel HD transcoders play a crucial role in adaptive streaming technologies like HTTP Live Streaming (HLS) and Dynamic Adaptive Streaming over HTTP (DASH). They allow content providers to optimize video streams for different devices and network conditions. This ensures that viewers receive the highest quality video possible, regardless of their device or internet connection speed. It avails video archive management, multi-screen broadcasts, live streaming flexibility, content protection and DRM integration.
The media & entertainment segment is anticipated to witness the highest CAGR growth during the forecast period, due to its efficient and effective handling. HD transcoders are a fundamental tool in the media and entertainment industry, enabling content creators and distributors to efficiently deliver high-quality video content to a diverse and widespread audience. As video technology evolves, transcoders can adapt content to new formats and standards, ensuring that media companies can keep up with industry trends. Its storage optimization, cost efficiency, flexibility and future-proofing boosts the segment growth.
Asia Pacific is projected to hold the largest market share during the forecast period owing to the proliferation of digital content platforms, streaming services, and the popularity of online video consumption. The region has seen a significant increase in internet penetration and the availability of high-speed internet connections. Several countries in Asia Pacific are experiencing rapid digital transformation and technological adoption. This has led to increased investments in broadcasting, OTT (Over-The-Top) services, and online gaming, all of which require robust transcoder solutions. The growing young population and rising technological advancements and innovations are fuelling the market growth.
North America is projected to have the highest CAGR over the forecast period. North America is influenced by a combination of technological advancements, shifts in content consumption behaviour, and regulatory considerations. The market in North America is competitive, with several established players such as Harmovic Inc, ARRIS International and Imagine Communications. The broadcasting and cable industry in North America has been undergoing transformation, with a shift towards digital and IP-based technologies. The continuous advancements in video technology, including the shift towards 4K and even 8K resolutions, have driven the demand for high-quality transcoders in North America.
Some of the key players profiled in the HD Transcoder Market include: Cisco Systems Inc., Telestream LLC, Akamai Technologies, ARRIS International PLC, Imagine Communications Corporation, ATEME SA, Harmonic Inc., Hikvision, TeleDelta, Motorola Solutions, Qencode, Haivision Systems, Amazon Web Services, Brightcove, Google, Fujitsu and WISI Group.
In March 2023, Cisco's Webex strutted multiple new features and integrations targeted at office workers and improving customer experiences advocating the sentiment that "magnets" work to draw employees back to the office not mandates.
In February 2022, WISI, a global leader in video technology, has released a new next-gen transcoding solution, which enables operators to process current video workflows as well as future-proof their networks with support for up to UHD/4K HEVC 12-bit resolutions.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.