市場調查報告書
商品編碼
1311891
2023-203 年全球連帽衫和運動衫市場Global Hoodies and Sweatshirt Market 2023-2030 |
在預測期內,全球連帽衫和運動衫市場的年複合成長率預計將達到5.5%。市場成長的原因包括特殊節日和場合對運動衫的需求不斷增加。因此,為了迎合這種不斷成長的需求,主要市場參與者也在採取新的戰略,如根據市場需求重新審視自己的產品等。例如,2022年11月,The Gap 公司計劃重新推出Dap 運動衫款式。該圖案有3 種不同的配色,包括紅色、黃色和森林綠,是限量版系列的主要組成部分。第4 款推出的圖案是芥末色的獵犬紋圖案。
連帽衫和運動衫市場根據材料類型和銷售管道進行細分。根據材料類型,市場細分為棉、羊毛、皮革、羊毛及其他。此外,根據配銷通路,市場細分為大型超市、便利店、專業零售商、服裝零售店和網路零售。在材料類型中,羊毛製造商細分市場預計在預測期內將以可觀的年複合成長率成長。該細分市場的成長歸因於對聚酯屏蔽織物的需求不斷成長,這種織物能保持人體熱量,使穿著者免受冬季寒冷的侵襲。
在材料類型中,棉質子細分市場預計將佔據全球連帽衫和運動衫市場的主要佔有率。這一成長歸因於全球各地對連帽衫品牌和客製化活動的需求不斷成長。連帽衫和運動衫品牌化有幾個好處,包括提高品牌知名度、加強品牌識別、適應性強、成本效益高,以及提供個性化/多功能的觸感。因此,市場參與者也開始關注客製化和個性化產品,以滿足日益成長的需求。例如,2023年4月,Czar Clothing 推出了極端客製化連帽衫。這些連帽衫採用優質布料、環保材料和獨特的印花設計。
連帽衫和運動衫市場根據地域進行分析,包括北美(美國和加拿大)、歐洲(義大利、西班牙、德國、法國等)、亞太地區(印度、中國、日本、韓國等)和世界其他地區(中東和非洲以及拉丁美洲)。其中,北美洲預計將在預測期內取得顯著成長,這主要是由於美國和加拿大等國的運動日益普及,增加了對服裝的需求。例如,2023年6月,Gap 與Dapper Dan 合作推出了全新的Dap 連帽衫系列,並在美國上市。最新推出的限量版包括重塑的標識和四種格子顏色。
在所有地區中,亞太地區預計將在預測期內佔據連帽衫和運動衫市場的重要佔有率。該地區市場的成長歸因於電子商務和線上零售需求的成長,這促進了連帽衫在該地區的關聯性和可及性。根據《時尚國家》的報導,參與社交商務形式(如中國的直播頻道)為公司提供了洞察力,這些洞察力在應用到其他國家和平台時非常有用。根據同一資料來源,中國在舉辦一場直播後,吸引了約1400 萬次觀看,銷售了1300 件連帽衫。此外,中國還有約176 種特殊的市場特徵,如消費者長期以來對應用內購買的容忍度。
服務於全球連帽衫和運動衫市場的主要公司包括Gap Inc、Hanesbrands Inc、Levi Strauss & Co.、Lululemon Athletica Inc、New Balance Athletics, Inc 等。這些市場參與者透過採取各種戰略,如併購、建立夥伴關係、合作、融資和推出新產品來保持競爭力,大大促進了市場的成長。例如,2022年8月,UNRL 與維京隊合作,將推出6 款全新運動衫,作為家鄉系列第二卷的一部分。
此外,2022年7月,RTFKT 與耐克合作推出了AR Genesis 連帽衫。這是耐克體育用品公司正式收購的網路3時尚和古董公司RTFKT 工作室合作生產的第一款連帽衫。由於採用了擴增實境(AR)技術,克隆X 頭像和現實生活中的持有者都可以穿上這件連帽衫。這件連帽衫是為未來設計的,它有一個NFC 晶片,可以實現連帽衫和數位資產之間的無線通訊。
Title: Global Hoodies and Sweatshirts Market Size, Share & Trends Analysis Report by Material Type (Cotton, Wool, Leather, Fleece, and Others), and by Distribution Channel (Hypermarkets and Supermarkets, Convenience Stores, Specialist Retailers, Clothing retail stores, and Online retail), Forecast Period (2023-2030).
The global hoodies and sweatshirts market is anticipated to grow at a CAGR of 5.5% during the forecast period. The market growth is attributed to factors such as the increasing demand for sweatshirts for special festivals and occasions. Thus, to cater such rising demand the key market players are also adopting new strategies, such as reviewing their products as per the demand in the market and others. For instance, in November 2022, The Gap Inc. planned to revive its Dap sweatshirt style. The pattern is offered in 3 different colorways including red, yellow, and forest green, which are the major component of the limited-edition collection. The 4th pattern introduced involves houndstooth pattern in a mustard color.
The hoodies and sweatshirts market is segmented based on material type, and distribution channel. Based on material type, the market is sub-segmented into cotton, wool, leather, fleece, and others. Furthermore, based on distribution channels, the market is sub-segmented into hypermarkets and supermarkets, convenience stores, specialist retailers, clothing retail stores, and online retail. Among the material type, the fleece manufacturer sub-segment is expected to grow at a considerable CAGR over the forecast period. The segmental growth is attributed to the increasing demand for polyester shielding fabric, that retains body heat and shields wearers from the winter cold.
Among the material type, the cotton sub-segment is anticipated to hold a prominent market share of the global hoodies and sweatshirt market. The growth is attributed to the growing demand for branding and customization activities of sweatshirts across the globe. There are several benefits of branding hoodies and sweatshirts, which includes increased brand awareness, strengthen brand identification, adaptable, cost-effective, and offers personalized/ versatile touch. Thus, the market players are also focusing on creating customized and personalized products in order to cater to the rising demand. For instance, in April 2023, Czar Clothing launched extreme customized hoodies. These hoodies are designed with high quality fabrics, eco-friendly materials and unique print designs. high quality fabrics, eco-friendly materials and unique print designs.
The hoodies and sweatshirts market is analyzed based on geography, including North America (the US and Canada), Europe (Italy, Spain, Germany, France, and others), Asia-Pacific (India, China, Japan, South Korea, and others), and the Rest of the World (the Middle East and Africa, and Latin America). Among these, North America is projected to experience a prominent growth over the forecast period, driven by the growing popularity of athletic endeavors which has increased the demand for clothes from nations such as the US and Canada. For instance, in June 2023, Gap and Dapper Dan have collaborated to create a new line of Dap hoodies and launched in US. The latest limited-edition release includes a reinvented logo and four plaid colors.
Among all the regions, the Asia-Pacific region is anticipated to hold a significant share of the hoodies and sweatshirt market during the forecast period. The regional market growth is attributed to the increased e-commerce and online retailing demand which has bolstered the associability and accessibility of hoodies across the region. According to the State of Fashion, engaging with social commerce formats, such as those on livestream channels in China, provides companies with insights that are useful when applied to other countries and platforms. As per the same source, China attracted around 14 million views which generated the sales of 1,300 hoodies, after holding a livestream. Additionally, the country witnesses approximately 176 Specific market traits such as long-standing consumer tolerance with in-application purchasing.
The major companies serving the global hoodies and sweatshirt market include: Gap Inc, Hanesbrands Inc., Levi Strauss & Co., Lululemon Athletica Inc, New Balance Athletics, Inc among others. These market players are considerably contributing to market growth by adopting various strategies such as mergers and acquisitions, partnerships, collaborations, funding, and new product launches to stay competitive. For instance, in August 2022, The UNRL partnered with Vikings, which will include 6 brand-new sweatshirts as a part of the Hometown Collection Volume II.
Further, in July 2022, RTFKT and Nike launched AR Genesis Hoodie. It is the 1st hoodie produced in collaboration with RTFKT Studios, a Web3 fashion and antiques company that Nike Sportswear officially acquired. The hoodie allows Clone X avatars and real-life holders to wear owing to the augmented reality (AR) technology. The hoodie was created for the future and has an NFC chip that enables wireless communication between the hoodie and the digital asset.