市場調查報告書
商品編碼
1465170
道德時尚市場:按材料、產品、最終用戶、分銷管道分類 - 全球預測 2024-2030Ethical Fashion Market by Materials (Natural Fabrics, Recycled Fabrics), Products (Accessories, Clothing, Footwear), End-users, Distribution Channel - Global Forecast 2024-2030 |
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預計2023年道德時尚市場規模為221億美元,2024年將達241.7億美元,2030年將達419.1億美元,複合年成長率為9.57%。
道德時尚是指時尚界的一種運動和方法,在生產過程的每個階段優先考慮人、動物和環境的福祉。這種整體方法涵蓋了多種實踐,包括確保工人公平的工資和安全的工作條件、堅持環境永續的生產方法以及採用對動物友好的方法。道德時尚倡導透明度、永續性和社會責任,旨在透過謹慎和認真的消費者選擇和行業標準產生積極影響。消費者購買決策對環境和社會影響的認知不斷增強,推動了道德時尚市場的發展。消費者越來越喜歡符合永續性、公平勞動實踐和無殘忍產品等價值觀的品牌。然而,以道德方式採購和生產的時尚服裝的高成本可能會令精打細算的消費者望而卻步,並阻礙市場成長。儘管面臨這些挑戰,倡導道德實踐的社群媒體影響者和名人正在市場上創造新的成長機會。透過數位平台講故事可以有效地傳達道德實踐的價值和重要性,並將消費者的觀念和行為轉向更永續的時尚選擇。
主要市場統計 | |
---|---|
基準年[2023] | 221億美元 |
預測年份 [2024] | 241.7億美元 |
預測年份 [2030] | 419.1億美元 |
複合年成長率(%) | 9.57% |
材料:對再生織物的需求增加,以減少廢棄物和能源消耗
天然材料源自自然資源,生物分解性和可再生,並且比合成纖維對環境的影響更低,特別是在負責任和有機採購的情況下。棉花是一種柔軟、蓬鬆的纖維,生長在棉籽周圍。有機棉是一種更道德的選擇,需要更少的水,並且不含有毒化學物質。大麻以其對環境的影響較小而聞名,其所需的水遠少於棉花,並且無需化學農藥即可生長。亞麻由亞麻植物纖維製成,耐用、吸水且重量輕,是溫暖天氣服裝類的理想選擇。
回收材料對於減少時尚產業的廢棄物和碳排放至關重要。再生織物利用現有材料,最大限度地減少對新原料的需求,並在此過程中節省能源和資源。滯銷庫存是指時裝公司和布料製造商留下的未售出的成品布料。透過重複利用滯銷品,品牌可以避免生產新布料,從而節省資源並減少廢棄物。再生聚酯是透過熔化現有塑膠並將其重新紡成新的聚酯纖維而生產的。與原生聚酯生產相比,該製程顯著降低了能源消耗和溫室氣體排放。再生聚酯可實現封閉式系統,對於向更道德的時尚產業過渡至關重要。
分銷管道:人們越來越偏好提供更多產品的線上管道
道德時尚細分市場的線下分銷管道包括傳統實體店,例如旗艦店、多品牌精品店和快閃活動。這些商店讓消費者可以觸摸、觸摸和試穿永續服飾和配件,以獲得實際的體驗。專賣店尤其重要,它提供了一個體現道德時尚精神的環境,並配備了訓練有素的員工來傳達產品背後的價值觀和故事。線上分銷模式涵蓋品牌擁有的電子商務平台、多品牌線上零售商和社交媒體市場,在道德時尚產業中具有廣泛的影響力。該管道使品牌能夠打破地理障礙,與世界各地對永續性和道德實踐感興趣的消費者建立聯繫。線上銷售的數位本質支援詳細的故事敘述,品牌列出了有關產品採購、製造流程和永續發展認證的廣泛資訊。
區域洞察
在消費者對永續性和道德製造流程意識不斷增強的推動下,道德時尚市場在美洲蓬勃發展。美國和加拿大等國家擴大支持本地生產、符合道德標準的時尚品牌,導致對道德時尚配件的需求不斷成長。歐洲、中東和非洲(Europe, Middle East, and Africa)的道德時尚界正在發生重大變化,尤其是在歐洲。歐洲地區的特徵是對環境永續性和公平勞工實踐有嚴格的規定,迫使品牌採用道德時尚原則。在中東和非洲,永續時尚的成長更加多樣化,特別是在奢侈品市場和希望購買符合自己價值觀的年輕人中,永續時尚仍在發展但前景廣闊。由於中階的不斷壯大和國際知名度的提高,亞太國家逐漸接受道德時尚。社群媒體和數位平台對於提高這些地區的認知和推動變革至關重要。此外,在國際對透明度和道德要求的推動下,作為世界主要製造地的亞太地區面臨著改革製造實踐和改善工作條件的內部壓力。
FPNV定位矩陣
FPNV 定位矩陣對於評估道德時尚市場至關重要。我們檢視與業務策略和產品滿意度相關的關鍵指標,以對供應商進行全面評估。這種深入的分析使用戶能夠根據自己的要求做出明智的決策。根據評估,供應商被分為四個成功程度不同的像限。最前線 (F)、探路者 (P)、利基 (N) 和重要 (V)。
市場佔有率分析
市場佔有率分析是一種綜合工具,可以對道德時尚市場供應商的現狀進行深入而深入的研究。全面比較和分析供應商在整體收益、基本客群和其他關鍵指標方面的貢獻,以便更好地了解公司的績效及其在爭奪市場佔有率時面臨的挑戰。此外,該分析還提供了對該細分市場競爭特徵的寶貴見解,包括在研究基準年觀察到的累積、碎片化主導地位和合併特徵等因素。詳細程度的提高使供應商能夠做出更明智的決策並制定有效的策略,從而在市場上獲得競爭優勢。
1. 市場滲透率:提供有關主要企業所服務的市場的全面資訊。
2. 市場開拓:我們深入研究利潤豐厚的新興市場,並分析其在成熟細分市場的滲透率。
3. 市場多元化:包括新產品發布、開拓地區、最新發展和投資的詳細資訊。
4.競爭評估及資訊:對主要企業的市場佔有率、策略、產品、認證、監管狀況、專利狀況、製造能力等進行綜合評估。
5. 產品開發與創新:包括對未來技術、研發活動和突破性產品開發的智力見解。
1. 道德時尚市場的市場規模與預測為何?
2.在道德時尚市場的預測期間內,有哪些產品、細分市場、應用和細分市場需要考慮投資?
3.道德時尚市場的技術趨勢和法規結構是什麼?
4.道德時尚市場主要供應商的市場佔有率是多少?
5.進入道德時尚市場的適當型態和策略手段是什麼?
[197 Pages Report] The Ethical Fashion Market size was estimated at USD 22.10 billion in 2023 and expected to reach USD 24.17 billion in 2024, at a CAGR 9.57% to reach USD 41.91 billion by 2030.
Ethical fashion refers to the movement and approach within the fashion industry that prioritizes the welfare of people, animals, and the environment at every stage of the production process. This holistic approach encompasses a range of practices, including ensuring fair wages and safe working conditions for workers, adhering to environmentally sustainable production methods, and employing animal-friendly practices. Ethical fashion advocates for transparency, sustainability, and social responsibility, seeking to create a positive impact through mindful and conscientious consumer choices and industry standards. The ethical fashion market is driven by rising awareness among consumers about the environmental and social impacts of their purchasing decisions. Consumers are increasingly preferring brands that align with their values of sustainability, fair labor practices, and cruelty-free products. However, the higher cost of ethically sourced and produced fashion apparel can deter budget-conscious consumers and hinder market growth. Despite these challenges, the push from social media influencers and celebrities advocating for ethical practices offers new growth opportunities for the market. Leveraging digital platforms for storytelling can effectively communicate the value and importance of ethical practices, potentially transforming consumer perceptions and behaviors towards more sustainable fashion choices.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 22.10 billion |
Estimated Year [2024] | USD 24.17 billion |
Forecast Year [2030] | USD 41.91 billion |
CAGR (%) | 9.57% |
Materials: Higher demand for recycled fabrics to reduce waste and energy consumption
Natural fabrics are derived from natural sources, offering biodegradability and renewable sourcing, and have a lower environmental impact than synthetic fabrics, especially when sourced responsibly and organically. Cotton is a soft, fluffy fiber that grows in a boll around the seeds of the cotton plant. Organic cotton presents a more ethical alternative, requiring less water and foregoing toxic chemicals. Hemp is known for its minimum environmental impact, which requires significantly less water than cotton and grows without the need for chemical pesticides. Linen is made from the fibers of the flax plant, which is valued for its strength, absorbency, and lightweight, making it ideal for warm-weather clothing.
Recycled fabrics are integral to reducing the fashion industry's waste and carbon footprint. Utilizing pre-existing materials, recycled fabrics minimize the need for new raw materials, conserving energy and resources in the process. Deadstock refers to unsold finished fabrics left over by fashion houses and fabric manufacturers. By repurposing deadstock, brands can avoid the production of new fabrics, thereby saving resources and reducing waste, which supports sustainability and encourages creative and unique fashion collections. Recycled polyester is produced by melting down existing plastic and re-spinning it into new polyester fiber. This process considerably reduces energy consumption and greenhouse gas emissions compared to virgin polyester production. Recycled polyester enables a closed-loop system, which is crucial for transitioning towards a more ethical fashion industry.
Distribution Channel: Growing preferences for online channels owing to wider product availability
Offline distribution channels in the ethical fashion sector involve traditional brick-and-mortar outlets, including flagship stores, multi-brand boutiques, and pop-up events. These venues provide tangible experiences for consumers, allowing them to touch, feel, and try on sustainable clothing and accessories. Specialized retail locations are particularly vital, offering an environment that mirrors the ethos of ethical fashion, with educated staff to communicate the values and stories behind the products. The online distribution model offers an expansive reach for the ethical fashion industry, encompassing brand-owned eCommerce platforms, multi-brand online retailers, and social media marketplaces. This channel allows brands to break geographical barriers and connect with a global audience interested in sustainability and ethical practices. The digital nature of online sales supports detailed storytelling, with brands providing extensive information on product sourcing, manufacturing processes, and sustainability certifications.
Regional Insights
In the Americas, the ethical fashion market is experiencing rapid growth, fueled by increasing consumer awareness about sustainability and ethical manufacturing processes. Countries, including the United States and Canada, with a notable shift towards supporting local and ethically-produced fashion brands, showcase a growing demand for ethical fashion accessories. The EMEA region is witnessing a significant transformation in the ethical fashion sector, particularly in Europe, where regulations and consumer activism push for sustainable practices. The European region is characterized by stringent regulations around environmental sustainability and fair labor practices, compelling brands to adopt ethical fashion principles. In the Middle East and Africa, the growth is more varied, with sustainable fashion in nascent stages but showing promise, especially in luxury markets and among younger demographics seeking to align their purchases with their values. Countries in Asia-Pacific are gradually embracing ethical fashion, driven by an expanding middle class and increasing international exposure. Social media and digital platforms are pivotal in raising awareness and driving change in these regions. Moreover, APAC, being a significant global manufacturing hub, faces internal pressures to reform manufacturing practices and improve labor conditions, further propelled by international demand for transparency and ethicality.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Ethical Fashion Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Ethical Fashion Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Ethical Fashion Market, highlighting leading vendors and their innovative profiles. These include Aditya Birla Group, All Good Things, Amour Vert, Inc., Bassike LLC, Eileen Fisher, Inc., Frugi Limited, Girlfriend Collective LLC, Hanes Australia Pty Ltd, Kettlewell Colours Ltd., Kowtow Clothing Ltd, Little Yellow Bird Ltd, LVMH Group, Nudie Jeans Co., Outland Denim Australia, Patagonia, Inc., People Tree Ltd, Psylo Fashion, Ten Tree International Inc., Thought Clothing UK, Turtledove London, United by Blue, and Wear Pact, LLC.
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Ethical Fashion Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Ethical Fashion Market?
3. What are the technology trends and regulatory frameworks in the Ethical Fashion Market?
4. What is the market share of the leading vendors in the Ethical Fashion Market?
5. Which modes and strategic moves are suitable for entering the Ethical Fashion Market?