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市場調查報告書
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1560952

2024-2032 年按類型、組件、部署模式、應用程式、垂直產業和地區分類的應用分析市場報告

App Analytics Market Report by Type, Component, Deployment Mode, Application, Industry Vertical, and Region 2024-2032
出版日期: | 出版商: IMARC | 英文 142 Pages | 商品交期: 2-3個工作天內

價格

2023 年，全球應用分析市場規模達到 26.344IMARC Group美元。電子商務行業的顯著擴張、視訊串流服務和手機遊戲的日益普及以及網路安全威脅的增加是推動市場成長的一些主要因素。

應用分析市場分析：

  • 主要市場促進因素：提高用戶參與度的需求不斷成長，數據驅動決策的重要性日益增加，專注於個性化用戶體驗的數位行銷策略的興起，以及對行動和網路應用程式不斷成長的需求是主要促進因素市場。智慧型手機的普及以及全球網路連接的擴展支持了市場的成長。
  • 主要市場趨勢：用於預測分析的機器學習 (ML) 和人工智慧 (AI) 的日益整合、對用戶隱私和資料安全的日益關注以及即時資料處理的使用不斷增加是市場外的主要趨勢。人們也越來越重視可以跨不同裝置和作業系統無縫運行的跨平台分析工具。
  • 地理趨勢：北美是應用分析市場成長最大的地區。行動裝置的廣泛採用和網際網路普及率的不斷提高，加上該地區強大的技術基礎設施正在推動該地區的地理列車。不斷投資和創新新技術的大型科技公司的強勁存在也推動了市場的成長。
  • 競爭格局：應用程式分析產業的一些主要市場參與者包括AdAdobe Inc.、Amazon Web Services Inc.、App Annie、AppDynamics Inc.（思科系統公司）、Apptentive Inc.、Clevertap、Countly、Flurry、International Business Machines Corporation、Mixpanel、Taplytics Inc.、Upland Software Inc. 等。
  • 挑戰與機會：市場面臨各種挑戰，例如資料隱私、跨多個平台整合分析的複雜性以及技術升級的持續需求。然而，市場也面臨一些機遇，例如對優先考慮用戶隱私和安全的高級分析解決方案的需求不斷成長，以及開發更直覺和整合的平台。

應用分析市場趨勢：

電子商務產業顯著擴張

該市場是由新興的電子商務行業推動的。根據《富比士》的一篇文章，整個電子商務業務都在蓬勃發展，而不僅僅是零售業。今年預計成長近 9%，有大量機會可以涉足。電子商務公司意識到用戶參與度和保留率的重要性，這使得產品需求不斷升級，以提供有關用戶行為的深入資料。根據《富比士》報道，印度電商產業預計2024 年將達44,166.8 億印度盧比，年增率為11.45%，到2029 年將達到7,5919.4 億印度盧比，年增率為11.45%，到2029 年將達到7,5919.4 億印度盧比，其中用戶規模突破8億。這進一步推動了未來幾年應用分析市場的預測。

視訊串流服務和手機遊戲日益普及

包括 Netflix、Amazon Prime Video、Disney+ 和眾多其他頻道在內的視訊串流平台的興起推動了對應用程式分析的需求。例如，2023 年 3 月，Netflix Inc. 首次致力於將其新興的電玩服務引入電視機，超越智慧型手機和平板電腦，這表明其雄心勃勃。這進一步增加了應用程式分析市場的收入。它幫助串流媒體服務最佳化視訊品質、減少緩衝並確保無縫串流媒體體驗，從而影響市場成長。此外，公司正在轉向分析，透過提供更好的內容推薦和提高客戶滿意度來獲得競爭優勢，從而成為另一個主要的成長誘導因素。

網路安全威脅數量不斷增加

網路安全威脅數量的不斷增加導致廣泛採用應用程式分析來保護敏感資料和應用程式本身的安全。例如，2023 Movelt 漏洞等網路事件以及開源世界中的漏洞和軟體管理供應商 SolarWinds 和 Log4J，使全球組織面臨風險。分析公司 Gartner 預測，到 2025 年，全球 45% 的組織將在某種程度上受到供應鏈攻擊的影響。 Skybox Security 的《2023 年漏洞和威脅趨勢報告》報告稱，從 2021 年到 2022 年，美國政府國家漏洞資料庫中的幾個新漏洞同比成長了 25%。收集大量資訊（包括用戶行為、位置資料甚至個人偏好）的產品需求不斷成長，正在影響市場的成長。

應用分析市場區隔：

IMARC Group提供了每個細分市場的主要趨勢的分析，以及 2024 年至 2032 年全球、區域和國家層面的預測。我們的報告根據類型、組件、部署模式、應用程式和垂直行業對市場進行了分類。

按類型分類：

  • 行動應用程式分析
  • 網路應用程式分析

行動應用程式分析是最受歡迎的類型

該報告根據類型提供了詳細的市場細分和分析。這包括行動應用程式分析和網路應用程式分析。根據該報告，行動應用程式分析佔據了最大的細分市場。

行動應用程式分析領域是由各行業行動應用程式的爆炸性成長所推動的。個人擴大使用智慧型手機和平板電腦，促使企業認知到透過行動應用程式接觸目標受眾的巨大潛力，從而增加了對專門為行動應用程式量身定做的分析工具的需求。行動應用程式分析工具提供對用戶行為、效能和參與度的重要洞察，使企業能夠全面了解用戶如何與其應用程式交互，從而使應用程式開發人員和企業能夠做出明智的決策，以增強用戶體驗、提高保留率並增加收入生長。

按組件分類：

  • 軟體
  • 服務

軟體佔最大的市場佔有率

報告還提供了基於組成部分的詳細市場細分和分析。這包括軟體和服務。報告稱，軟體佔據了最大的市場佔有率。

軟體對於提供企業分析和最佳化其行動應用程式所需的工具和技術至關重要。它包含廣泛的功能和特性，旨在滿足各行業企業的眾多需求。軟體的靈活性和可擴展性使其成為各種規模的企業的通用選擇，例如希望了解其初始用戶群的新創公司或尋求分析全球受眾資料的跨國公司，從而代表另一個主要的成長誘導因素。

按部署模式分類：

  • 本地
  • 基於雲端

本地部署目前佔據最大的市場佔有率

報告還根據部署模式對市場進行了詳細的細分和分析。這包括本地和基於雲端的。報告顯示，本地部署佔據了最大的市場佔有率。

本地部署是指在組織的實體基礎設施內（通常在其資料中心內）安裝和運行分析軟體，這具有多種優勢。在資料隱私和合規性非常重要的行業（例如醫療保健和金融）中，擴大使用本地解決方案，使組織能夠更好地控制資料並提高安全性，從而將敏感資料保留在組織的基礎設施內，進而影響市場成長。它還允許企業根據其特定需求自訂安全措施，確保資料保護和法規遵循。

按應用分類：

  • 行銷分析
  • 績效分析
  • 應用內分析
  • 收入分析
  • 其他

行銷分析佔據最大的市場佔有率

報告還提供了基於應用程式的詳細市場細分和分析。這包括行銷分析、績效分析、應用程式內分析、收入分析等。報告稱，行銷分析佔據了最大的市場佔有率。

行銷分析可以最佳化企業的用戶參與度、轉換率和整體行銷策略。此外，它還使企業能夠全面解碼用戶行為模式，並深入了解用戶如何與行動應用程式交互，追蹤他們從應用程式安裝到轉換的整個過程，這正在影響市場的成長。行銷分析使他們能夠識別哪些行銷管道最有效、哪些行銷活動與目標受眾產生共鳴以及如何有效地分配資源，從而成為另一個主要的成長誘導因素。

按垂直行業細分：

  • 遊戲和娛樂
  • 社群媒體
  • 資訊科技和電信
  • 健康與健身
  • 旅遊和酒店業
  • 零售及電子商務
  • 教育與學習
  • BFSI
  • 其他

遊戲和娛樂主導市場

報告還提供了基於垂直行業的詳細市場細分和分析。這包括遊戲和娛樂、社交媒體、IT 和電信、健康和健身、旅遊和酒店、零售和電子商務、教育和學習、BFSI 等。報告顯示，遊戲和娛樂佔據了最大的市場佔有率。

遊戲和娛樂產業的特點是擁有更廣泛的消費者基礎。行動遊戲和娛樂應用程式迎合全球受眾，跨越不同年齡層和人口統計數據，產生大量用戶資料，使得應用程式分析對於了解玩家行為、偏好和趨勢不可或缺。他認為，遊戲產業的競爭本質正在加劇產品需求，使開發者能夠努力創造引人入勝的沉浸式遊戲體驗，從而成為另一個主要的成長誘導因素。

按地區分類：

  • 北美洲
    • 美國
    • 加拿大
  • 亞太
    • 中國
    • 日本
    • 印度
    • 韓國
    • 澳洲
    • 印尼
    • 其他
  • 歐洲
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙
    • 俄羅斯
    • 其他
  • 拉丁美洲
    • 巴西
    • 墨西哥
    • 其他
  • 中東和非洲

北美市場領先，佔據大部分市場佔有率

市場研究報告還對所有主要區域市場進行了全面分析，其中包括北美（美國和加拿大）；歐洲（德國、法國、英國、義大利、西班牙、俄羅斯等）；亞太地區（中國、日本、印度、韓國、澳洲、印尼等）；拉丁美洲（巴西、墨西哥等）；以及中東和非洲。報告稱，北美佔據最大的市場佔有率。

北美是市場上最大的地區，也是全球科技公司的中心，培育創新文化並推動高階分析解決方案的開發和採用。該地區擁有大量應用程式開發人員和公司，從成熟的科技巨頭到靈活的新創公司，北美改進的應用程式開發社群正在不斷增加對工具的需求，這些工具認知到分析在改進應用程式、了解用戶行為和開發應用程式方面所發揮的重要作用。

競爭格局：

目前，市場上的主要參與者正在不斷實施策略，以鞏固自己的地位並在這個快速發展的行業中保持競爭力。他們正在投資研發 (R&D) 以增強其分析解決方案，並專注於引入預測分析、人工智慧驅動的見解和即時監控等新功能，以便為客戶提供更全面、更有價值的資料。此外，公司正在優先考慮改善其分析平台的使用者體驗，包括使用者友善的介面、直覺的儀表板和易於解釋的報告，確保客戶無需技術專業知識即可獲得可行的見解。除此之外，他們認知到多平台分析的重要性，並擴展其解決方案以涵蓋各種作業系統、設備和應用程式商店，使客戶能夠全面了解其用戶群。

市場研究報告對競爭格局進行了全面分析。也提供了所有主要公司的詳細資料。市場上的一些主要參與者包括：

  • 奧多比公司
  • 亞馬遜網路服務公司
  • 應用安妮
  • AppDynamics 公司（思科系統公司）
  • 安普泰公司
  • 克萊維塔普
  • 伯爵利
  • 亂舞
  • 國際商業機器公司
  • 混合面板
  • Taplytics公司
  • 高地軟體公司

（請注意，這只是關鍵參與者的部分列表，報告中提供了完整列表。）

最新進展：

  • 2024 年1 月，思科推出了Cisco AppDynamics 智慧代理，透過智慧代理自動化和管理實現代理生命週期管理，以數學方式簡化應用程式儀表，實現全堆疊可觀察性，並幫助客戶更快地加入新應用程式。
  • 2022 年 6 月，Adobe Inc. 宣佈在 Adob​​e Analytics 中推出新服務，為品牌提供單一工作區，以統一採用 Adob​​e Analytics 的所有媒體類型（包括元宇宙和串流媒體）的資料和見解，並推出一項新服務來過渡來自其他分析產品的資料，同時保留對全球資料保護規範 (GDPR) 和加州消費者隱私法案 (CCPA) 等法規的歷史合規性。
  • 2023 年 10 月，Adobe (ADBE) 宣佈為其創意專業人士的軟體提供 100 多項新的產生人工智慧功能和更新。 ADBE 股票今年因其在生成人工智慧領域的進步而受到提振。

本報告回答的關鍵問題

  • 全球應用分析市場有多大
  • 2024-2032 年全球應用分析市場的預期成長率是多少
  • 推動全球應用分析市場的關鍵因素是什麼
  • COVID-19 對全球應用分析市場有何影響
  • 全球應用分析市場按類型分類是怎樣的
  • 基於組件的全球應用程式分析市場的細分是什麼
  • 全球應用分析市場依部署模式分類是怎樣的
  • 基於應用程式的全球應用程式分析市場的細分是什麼
  • 基於垂直行業的全球應用分析市場的細分是什麼
  • 10. 全球應用分析市場的關鍵區域有哪些？
  • 11. 全球應用分析市場的主要參與者/公司有哪些？

本報告回答的關鍵問題

  • 全球應用分析市場有多大？ 2024-2032 年全球應用分析市場的預期成長率是多少？
  • 推動全球應用分析市場的關鍵因素是什麼？
  • COVID-19 對全球應用分析市場有何影響？
  • 全球應用分析市場按類型分類是怎樣的？
  • 基於組件的全球應用程式分析市場的詳細情形如何？
  • 全球應用分析市場依部署模式分類是怎樣的？
  • 基於應用程式的全球應用程式分析市場的詳細情形如何？
  • 基於垂直產業的全球應用分析市場的細分如何？
  • 全球應用分析市場的關鍵區域有哪些？
  • 誰是全球應用分析市場的主要參與者/公司？

目錄

第1章：前言

第 2 章：範圍與方法

  • 研究目的
  • 利害關係人
  • 數據來源
    • 主要來源
    • 二手資料
  • 市場預測
    • 自下而上的方法
    • 自上而下的方法
  • 預測方法

第 3 章：執行摘要

第 4 章：簡介

  • 概述
  • 主要行業趨勢

第 5 章：全球應用分析市場

  • 市場概況
  • 市場表現
  • COVID-19 的影響
  • 市場預測

第 6 章：市場區隔：按類型

  • 行動應用程式分析
    • 市場趨勢
    • 市場預測
  • 網路應用程式分析
    • 市場趨勢
    • 市場預測

第 7 章：市場區隔：按組成部分

  • 軟體
    • 市場趨勢
    • 市場預測
  • 服務
    • 市場趨勢
    • 市場預測

第 8 章：市場區隔：依部署模式

  • 本地
    • 市場趨勢
    • 市場預測
  • 基於雲端
    • 市場趨勢
    • 市場預測

第 9 章：市場區隔：按應用

  • 行銷分析
    • 市場趨勢
    • 市場預測
  • 績效分析
    • 市場趨勢
    • 市場預測
  • 應用內分析
    • 市場趨勢
    • 市場預測
  • 收入分析
    • 市場趨勢
    • 市場預測
  • 其他
    • 市場趨勢
    • 市場預測

第 10 章：市場區隔：依垂直產業

  • 遊戲和娛樂
    • 市場趨勢
    • 市場預測
  • 社群媒體
    • 市場趨勢
    • 市場預測
  • 資訊科技和電信
    • 市場趨勢
    • 市場預測
  • 健康與健身
    • 市場趨勢
    • 市場預測
  • 旅遊和酒店業
    • 市場趨勢
    • 市場預測
  • 零售及電子商務
    • 市場趨勢
    • 市場預測
  • 教育與學習
    • 市場趨勢
    • 市場預測
  • BFSI
    • 市場趨勢
    • 市場預測
  • 其他
    • 市場趨勢
    • 市場預測

第 11 章：市場區隔：按地區

  • 北美洲
    • 美國
    • 加拿大
  • 亞太
    • 中國
    • 日本
    • 印度
    • 韓國
    • 澳洲
    • 印尼
    • 其他
  • 歐洲
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙
    • 俄羅斯
    • 其他
  • 拉丁美洲
    • 巴西
    • 墨西哥
    • 其他
  • 中東和非洲
    • 市場趨勢
    • 市場細分：按國家/地區
    • 市場預測

第 12 章：SWOT 分析

  • 概述
  • 優勢
  • 弱點
  • 機會
  • 威脅

第 13 章：價值鏈分析

第 14 章：波特五力分析

  • 概述
  • 買家的議價能力
  • 供應商的議價能力
  • 競爭程度
  • 新進入者的威脅
  • 替代品的威脅

第 15 章：價格分析

第16章：競爭格局

  • 市場結構
  • 關鍵參與者
  • 關鍵參與者簡介
    • Adobe Inc.
    • Amazon Web Services Inc.
    • App Annie
    • AppDynamics Inc (Cisco Systems Inc.)
    • Apptentive Inc.
    • Clevertap
    • Countly
    • Flurry
    • International Business Machines Corporation
    • Mixpanel
    • Taplytics Inc.
    • Upland Software Inc.
Product Code: SR112024A4387

The global app analytics market size reached US$ 2,634.4 Million in 2023. Looking forward, IMARC Group expects the market to reach US$ 12,944.6 Million by 2032, exhibiting a growth rate (CAGR) of 18.8% during 2024-2032. The significant expansion in the e-commerce industry, the growing popularity of video streaming services and mobile gaming, and the increasing number of cybersecurity threats are some of the major factors contributing to the market growth.

App Analytics Market Analysis:

  • Major Market Drivers: The rising need for improved user engagement, the increasing importance of data-driven decision-making, the rise of digital marketing strategies that focus on personalized user experiences, and the growing demand for mobile and web applications are the major drivers of the market. The proliferation of smartphones along with the expansion of Internet connectivity across the globe supports the market growth.
  • Key Market Trends: The increasing integration of machine learning (ML) and artificial intelligence (AI)for predictive analytics, the growing focus on user privacy and data security, and the rising use of real-time data processing are the key trends off the market. There is also a rising emphasis on cross-platform analytics tools that can operate seamlessly across different devices and operating systems.
  • Geographical Trends: North America accounted for the largest region in the app analytics market growth. The widespread adoption of mobile devices, and growing Internet penetration, coupled with the region's strong technological infrastructure are driving geographical trains in the region. The robust presence of major tech companies which continuously invest and innovate in new technologies, also propels the market growth.
  • Competitive Landscape: Some of the major market players in the app analytics industry include Adobe Inc., Amazon Web Services Inc., App Annie, AppDynamics Inc. (Cisco Systems Inc.), Apptentive Inc., Clevertap, Countly, Flurry, International Business Machines Corporation, Mixpanel, Taplytics Inc., Upland Software Inc., among many others.
  • Challenges and Opportunities: The market faces various challenges such as data privacy concerns the complexity of integrating analytics across multiple platforms, and the constant need for technological upgrades. However, the market also faces several opportunities such as rising demand for advanced analytics solutions that prioritize user privacy and security and the development of more intuitive and integrated platforms.

App Analytics Market Trends:

The significant expansion in the e-commerce industry

The market is driven by the rising e-commerce industry. According to an article by Forbes, the entire e-commerce business is booming not just retail sales. With nearly 9% growth projected for this year, there are plenty of opportunities to dive in. By 2027, experts predict the e-commerce market will total over dollars 7.9 trillion. E-commerce companies are aware of the importance of user engagement and retention which is escalating product demand to provide in-depth data on user behavior. According to an article by Forbes, India's e-commerce sector is expected to reach INR 4416.68 billion in 2024, with an annual growth rate of 11.45% to reach INR 7591.94 billion by 2029. The UPI transactions touched INR 125.94 trillion in 2022, with the user base exceeding 800 million. This is further fueling the app analytics market forecast over the coming years.

The growing popularity of video streaming services and mobile gaming

The rise of video streaming platforms including Netflix, Amazon Prime Video, Disney+, and numerous other channels contributed to the demand for app analytics. For instance, in March 2023, Netflix Inc. worked to bring its nascent video game service to television sets for the first time, moving beyond smartphones and tablets in a sign of its growing ambition. This is further boosting the app analytics market revenue. It assists streaming services in optimizing video quality, reducing buffering, and ensuring a seamless streaming experience, thus influencing market growth. Moreover, companies are turning to analytics to gain a competitive edge by offering better content recommendations and improving customer satisfaction, thus representing another major growth-inducing factor.

The increasing number of cybersecurity threats

The rising number of cybersecurity threats led to the widespread adoption of app analytics for the protection of sensitive data and the security of the applications themselves. For instance, cyber incidents such as the 2023 Movelt vulnerability, and the breach and software management vendor SolarWinds and Log4J in the open-source world, put organizations around the globe at risk. Analyst firm Gartner predicted that by 2025, 45% of global organizations will be impacted in some way by a supply chain attack. The "Vulnerability and Threat Trends Report 2023" from Skybox Security reported a 25% year-over-year increase in several new vulnerabilities in the US government's national vulnerability database from 2021 to 2022. This is further influencing the app analytics market statistics. The rising product demand for gathering a vast array of information, including user behavior, location data, and even personal preferences, is influencing the market growth.

App Analytics Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional, and country levels from 2024-2032. Our report has categorized the market based on type, component, deployment mode, application, and industry vertical.

Breakup by Type:

  • Mobile App Analytics
  • Web App Analytics

Mobile app analytics represents the most popular type

The report has provided a detailed breakup and analysis of the market based on the type. This includes mobile app analytics and web app analytics. According to the report, mobile app analytics represented the largest segment.

The mobile app analytics segment is driven by the explosive growth of mobile applications across various industries. The increasing use of smartphones and tablets by individuals led businesses to recognize the immense potential of reaching their target audiences through mobile apps, thus escalating the demand for analytics tools tailored specifically for mobile applications. Mobile app analytics tools provide essential insights into user behavior, performance, and engagement, offering businesses a comprehensive understanding of how users interact with their apps which enables app developers and businesses to make informed decisions to enhance user experiences, increase retention rates, and drive revenue growth.

Breakup by Component:

  • Software
  • Services

Software holds the largest share of the market

A detailed breakup and analysis of the market based on the component has also been provided in the report. This includes software and services. According to the report, software accounted for the largest market share.

Software is essential in providing the tools and technologies that businesses require to analyze and optimize their mobile applications. It includes a wide spectrum of functionalities and features tailored to meet the numerous needs of businesses across various industries. The flexibility and scalability of software make it a versatile choice for businesses of all sizes such as a startup looking to understand its initial user base or a multinational corporation seeking to analyze data from a global audience, thus representing another major growth-inducing factor.

Breakup by Deployment Mode:

  • On-premises
  • Cloud-based

On-premises deployment presently accounts for the largest market share

A detailed breakup and analysis of the market based on the deployment mode have also been provided in the report. This includes on-premises and cloud-based. According to the report, on-premises deployment accounted for the largest market share.

On-premises deployment refers to the installation and operation of analytics software within an organization's physical infrastructure, typically within its data centers which offers several advantages. The increasing use of on-premises solutions provides organizations with greater control and security over their data in industries where data privacy and compliance are important, such as healthcare and finance to keep sensitive data within the organization's infrastructure, thus influencing the market growth. It also allows businesses to tailor security measures to their specific needs, ensuring data protection and regulatory compliance.

Breakup by Application:

  • Marketing Analytics
  • Performance Analytics
  • In-App Analytics
  • Revenue Analytics
  • Others

Marketing analytics hold the largest share of the market

A detailed breakup and analysis of the market based on the application has also been provided in the report. This includes marketing analytics, performance analytics, in-app analytics, revenue analytics, and others. According to the report, marketing analytics accounted for the largest market share.

Marketing analytics optimizes user engagement, conversion rates, and overall marketing strategies for businesses. In addition, it enables businesses to decode user behavior patterns comprehensively and provides insights into how users interact with mobile apps, tracking their journey from app installation to conversion, which is influencing the market growth. Marketing analytics equips them with the means to identify which marketing channels are most effective, which campaigns resonate with their target audience, and how to allocate resources efficiently, thus representing another major growth-inducing factor.

Breakup by Industry Vertical:

  • Gaming and Entertainment
  • Social Media
  • IT and Telecom
  • Health and Fitness
  • Travel and Hospitality
  • Retail and E-commerce
  • Education and Learning
  • BFSI
  • Others

Gaming and entertainment dominates the market

A detailed breakup and analysis of the market based on the industry vertical has also been provided in the report. This includes gaming and entertainment, social media, IT and telecom, health and fitness, travel and hospitality, retail and e-commerce, education and learning, BFSI, and others. According to the report, gaming and entertainment accounted for the largest market share.

The gaming and entertainment sector is characterized by its wider consumer base. Mobile games and entertainment apps cater to a global audience, spanning various age groups and demographics which generates an enormous amount of user data, making app analytics indispensable for understanding player behavior, preferences, and trends. In line with his, the competitive nature of the gaming industry is escalating the product demand, allowing developers to strive to create engaging and immersive gaming experiences, thus representing another major growth-inducing factor.

Breakup by Region:

  • North America
    • United States
    • Canada
  • Asia-Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Indonesia
    • Others
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
    • Russia
    • Others
  • Latin America
    • Brazil
    • Mexico
    • Others
  • Middle East and Africa

North America leads the market, accounting for the majority of the market share

The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share.

North America accounts for the largest region in the market as so does the global hub for technology companies that fosters a culture of innovation and drives the development and adoption of advanced analytics solutions. The region is home to a vast number of app developers and companies from established tech giants to nimble startups, North America's improved app development community is escalating the demand for tools that recognize the essential role analytics play in refining their apps, understanding user behavior, and maximizing their apps' potential, thus propelling the market growth.

Competitive Landscape:

At present, key players in the market are continuously implementing strategies to strengthen their positions and remain competitive in this rapidly evolving industry. They are investing in research and development (R&D) to enhance their analytics solutions and focus on introducing new features such as predictive analytics, AI-driven insights, and real-time monitoring to provide more comprehensive and valuable data to their customers. Moreover, companies are prioritizing improving the user experience of their analytics platforms including user-friendly interfaces, intuitive dashboards, and easy-to-interpret reports, ensuring that customers can derive actionable insights without technical expertise. Besides this, they are recognizing the importance of multi-platform analytics and expanding their solutions to cover various operating systems, devices, and app stores which enables customers to gain a holistic view of their user base.

The market research report has provided a comprehensive analysis of the competitive landscape. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

  • Adobe Inc.
  • Amazon Web Services Inc.
  • App Annie
  • AppDynamics Inc (Cisco Systems Inc.)
  • Apptentive Inc.
  • Clevertap
  • Countly
  • Flurry
  • International Business Machines Corporation
  • Mixpanel
  • Taplytics Inc.
  • Upland Software Inc.

(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)

Recent Developments:

  • In January 2024, Cisco, launched Smart Agent for Cisco AppDynamics, enabling agent lifecycle management a mathematically simplifying application instrumentation for full-stack observability through intelligent agent automation and management, and helping customers onboard new applications faster.
  • In June 2022, Adobe Inc. announced new services in Adobe Analytics, delivering a single workspace for brands to unify data and insights across all media types including the metaverse and streaming media with global brands adopting Adobe Analytics, and also launched a new service to transition data from other analytics products while preserving historical compliance with regulations such as Global Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA).
  • In October 2023, Adobe (ADBE) announced more than 100 new generative artificial intelligence features and updates for its software for creative professionals. ADBE stock has gotten a boost this year from its advancements in generative AI.

Key Questions Answered in This Report

  • 1. How big is the global app analytics market?
  • 2. What is the expected growth rate of the global app analytics market during 2024-2032?
  • 3. What are the key factors driving the global app analytics market?
  • 4. What has been the impact of COVID-19 on the global app analytics market?
  • 5. What is the breakup of the global app analytics market based on the type?
  • 6. What is the breakup of the global app analytics market based on the component?
  • 7. What is the breakup of the global app analytics market based on the deployment mode?
  • 8. What is the breakup of the global app analytics market based on the application?
  • 9. What is the breakup of the global app analytics market based on the industry vertical?
  • 10. What are the key regions in the global app analytics market?
  • 11. Who are the key players/companies in the global app analytics market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global App Analytics Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Type

  • 6.1 Mobile App Analytics
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Web App Analytics
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast

7 Market Breakup by Component

  • 7.1 Software
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Services
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast

8 Market Breakup by Deployment Mode

  • 8.1 On-premises
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Cloud-based
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast

9 Market Breakup by Application

  • 9.1 Marketing Analytics
    • 9.1.1 Market Trends
    • 9.1.2 Market Forecast
  • 9.2 Performance Analytics
    • 9.2.1 Market Trends
    • 9.2.2 Market Forecast
  • 9.3 In-App Analytics
    • 9.3.1 Market Trends
    • 9.3.2 Market Forecast
  • 9.4 Revenue Analytics
    • 9.4.1 Market Trends
    • 9.4.2 Market Forecast
  • 9.5 Others
    • 9.5.1 Market Trends
    • 9.5.2 Market Forecast

10 Market Breakup by Industry Vertical

  • 10.1 Gaming and Entertainment
    • 10.1.1 Market Trends
    • 10.1.2 Market Forecast
  • 10.2 Social Media
    • 10.2.1 Market Trends
    • 10.2.2 Market Forecast
  • 10.3 IT and Telecom
    • 10.3.1 Market Trends
    • 10.3.2 Market Forecast
  • 10.4 Health and Fitness
    • 10.4.1 Market Trends
    • 10.4.2 Market Forecast
  • 10.5 Travel and Hospitality
    • 10.5.1 Market Trends
    • 10.5.2 Market Forecast
  • 10.6 Retail and E-commerce
    • 10.6.1 Market Trends
    • 10.6.2 Market Forecast
  • 10.7 Education and Learning
    • 10.7.1 Market Trends
    • 10.7.2 Market Forecast
  • 10.8 BFSI
    • 10.8.1 Market Trends
    • 10.8.2 Market Forecast
  • 10.9 Others
    • 10.9.1 Market Trends
    • 10.9.2 Market Forecast

11 Market Breakup by Region

  • 11.1 North America
    • 11.1.1 United States
      • 11.1.1.1 Market Trends
      • 11.1.1.2 Market Forecast
    • 11.1.2 Canada
      • 11.1.2.1 Market Trends
      • 11.1.2.2 Market Forecast
  • 11.2 Asia-Pacific
    • 11.2.1 China
      • 11.2.1.1 Market Trends
      • 11.2.1.2 Market Forecast
    • 11.2.2 Japan
      • 11.2.2.1 Market Trends
      • 11.2.2.2 Market Forecast
    • 11.2.3 India
      • 11.2.3.1 Market Trends
      • 11.2.3.2 Market Forecast
    • 11.2.4 South Korea
      • 11.2.4.1 Market Trends
      • 11.2.4.2 Market Forecast
    • 11.2.5 Australia
      • 11.2.5.1 Market Trends
      • 11.2.5.2 Market Forecast
    • 11.2.6 Indonesia
      • 11.2.6.1 Market Trends
      • 11.2.6.2 Market Forecast
    • 11.2.7 Others
      • 11.2.7.1 Market Trends
      • 11.2.7.2 Market Forecast
  • 11.3 Europe
    • 11.3.1 Germany
      • 11.3.1.1 Market Trends
      • 11.3.1.2 Market Forecast
    • 11.3.2 France
      • 11.3.2.1 Market Trends
      • 11.3.2.2 Market Forecast
    • 11.3.3 United Kingdom
      • 11.3.3.1 Market Trends
      • 11.3.3.2 Market Forecast
    • 11.3.4 Italy
      • 11.3.4.1 Market Trends
      • 11.3.4.2 Market Forecast
    • 11.3.5 Spain
      • 11.3.5.1 Market Trends
      • 11.3.5.2 Market Forecast
    • 11.3.6 Russia
      • 11.3.6.1 Market Trends
      • 11.3.6.2 Market Forecast
    • 11.3.7 Others
      • 11.3.7.1 Market Trends
      • 11.3.7.2 Market Forecast
  • 11.4 Latin America
    • 11.4.1 Brazil
      • 11.4.1.1 Market Trends
      • 11.4.1.2 Market Forecast
    • 11.4.2 Mexico
      • 11.4.2.1 Market Trends
      • 11.4.2.2 Market Forecast
    • 11.4.3 Others
      • 11.4.3.1 Market Trends
      • 11.4.3.2 Market Forecast
  • 11.5 Middle East and Africa
    • 11.5.1 Market Trends
    • 11.5.2 Market Breakup by Country
    • 11.5.3 Market Forecast

12 SWOT Analysis

  • 12.1 Overview
  • 12.2 Strengths
  • 12.3 Weaknesses
  • 12.4 Opportunities
  • 12.5 Threats

13 Value Chain Analysis

14 Porters Five Forces Analysis

  • 14.1 Overview
  • 14.2 Bargaining Power of Buyers
  • 14.3 Bargaining Power of Suppliers
  • 14.4 Degree of Competition
  • 14.5 Threat of New Entrants
  • 14.6 Threat of Substitutes

15 Price Analysis

16 Competitive Landscape

  • 16.1 Market Structure
  • 16.2 Key Players
  • 16.3 Profiles of Key Players
    • 16.3.1 Adobe Inc.
      • 16.3.1.1 Company Overview
      • 16.3.1.2 Product Portfolio
      • 16.3.1.3 Financials
      • 16.3.1.4 SWOT Analysis
    • 16.3.2 Amazon Web Services Inc.
      • 16.3.2.1 Company Overview
      • 16.3.2.2 Product Portfolio
      • 16.3.2.3 Financials
      • 16.3.2.4 SWOT Analysis
    • 16.3.3 App Annie
      • 16.3.3.1 Company Overview
      • 16.3.3.2 Product Portfolio
    • 16.3.4 AppDynamics Inc (Cisco Systems Inc.)
      • 16.3.4.1 Company Overview
      • 16.3.4.2 Product Portfolio
    • 16.3.5 Apptentive Inc.
      • 16.3.5.1 Company Overview
      • 16.3.5.2 Product Portfolio
    • 16.3.6 Clevertap
      • 16.3.6.1 Company Overview
      • 16.3.6.2 Product Portfolio
    • 16.3.7 Countly
      • 16.3.7.1 Company Overview
      • 16.3.7.2 Product Portfolio
    • 16.3.8 Flurry
      • 16.3.8.1 Company Overview
      • 16.3.8.2 Product Portfolio
    • 16.3.9 International Business Machines Corporation
      • 16.3.9.1 Company Overview
      • 16.3.9.2 Product Portfolio
      • 16.3.9.3 Financials
      • 16.3.9.4 SWOT Analysis
    • 16.3.10 Mixpanel
      • 16.3.10.1 Company Overview
      • 16.3.10.2 Product Portfolio
    • 16.3.11 Taplytics Inc.
      • 16.3.11.1 Company Overview
      • 16.3.11.2 Product Portfolio
    • 16.3.12 Upland Software Inc.
      • 16.3.12.1 Company Overview
      • 16.3.12.2 Product Portfolio
      • 16.3.12.3 Financials

List of Figures

  • Figure 1: Global: App Analytics Market: Major Drivers and Challenges
  • Figure 2: Global: App Analytics Market: Sales Value (in Million US$), 2018-2023
  • Figure 3: Global: App Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 4: Global: App Analytics Market: Breakup by Type (in %), 2023
  • Figure 5: Global: App Analytics Market: Breakup by Component (in %), 2023
  • Figure 6: Global: App Analytics Market: Breakup by Deployment Mode (in %), 2023
  • Figure 7: Global: App Analytics Market: Breakup by Application (in %), 2023
  • Figure 8: Global: App Analytics Market: Breakup by Industry Vertical (in %), 2023
  • Figure 9: Global: App Analytics Market: Breakup by Region (in %), 2023
  • Figure 10: Global: App Analytics (Mobile App Analytics) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 11: Global: App Analytics (Mobile App Analytics) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 12: Global: App Analytics (Web App Analytics) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 13: Global: App Analytics (Web App Analytics) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 14: Global: App Analytics (Software) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 15: Global: App Analytics (Software) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 16: Global: App Analytics (Services) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 17: Global: App Analytics (Services) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 18: Global: App Analytics (On-premises) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 19: Global: App Analytics (On-premises) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 20: Global: App Analytics (Cloud-based) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 21: Global: App Analytics (Cloud-based) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 22: Global: App Analytics (Marketing Analytics) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 23: Global: App Analytics (Marketing Analytics) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 24: Global: App Analytics (Performance Analytics) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 25: Global: App Analytics (Performance Analytics) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 26: Global: App Analytics (In-App Analytics) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 27: Global: App Analytics (In-App Analytics) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 28: Global: App Analytics (Revenue Analytics) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 29: Global: App Analytics (Revenue Analytics) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 30: Global: App Analytics (Other Applications) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 31: Global: App Analytics (Other Applications) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 32: Global: App Analytics (Gaming and Entertainment) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 33: Global: App Analytics (Gaming and Entertainment) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 34: Global: App Analytics (Social Media) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 35: Global: App Analytics (Social Media) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 36: Global: App Analytics (IT and Telecom) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 37: Global: App Analytics (IT and Telecom) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 38: Global: App Analytics (Health and Fitness) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 39: Global: App Analytics (Health and Fitness) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 40: Global: App Analytics (Travel and Hospitality) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 41: Global: App Analytics (Travel and Hospitality) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 42: Global: App Analytics (Retail and E-commerce) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 43: Global: App Analytics (Retail and E-commerce) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 44: Global: App Analytics (Education and Learning) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 45: Global: App Analytics (Education and Learning) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 46: Global: App Analytics (BFSI) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 47: Global: App Analytics (BFSI) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 48: Global: App Analytics (Other Industry Verticals) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 49: Global: App Analytics (Other Industry Verticals) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 50: North America: App Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 51: North America: App Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 52: United States: App Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 53: United States: App Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 54: Canada: App Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 55: Canada: App Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 56: Asia-Pacific: App Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 57: Asia-Pacific: App Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 58: China: App Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 59: China: App Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 60: Japan: App Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 61: Japan: App Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 62: India: App Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 63: India: App Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 64: South Korea: App Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 65: South Korea: App Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 66: Australia: App Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 67: Australia: App Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 68: Indonesia: App Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 69: Indonesia: App Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 70: Others: App Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 71: Others: App Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 72: Europe: App Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 73: Europe: App Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 74: Germany: App Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 75: Germany: App Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 76: France: App Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 77: France: App Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 78: United Kingdom: App Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 79: United Kingdom: App Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 80: Italy: App Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 81: Italy: App Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 82: Spain: App Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 83: Spain: App Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 84: Russia: App Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 85: Russia: App Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 86: Others: App Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 87: Others: App Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 88: Latin America: App Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 89: Latin America: App Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 90: Brazil: App Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 91: Brazil: App Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 92: Mexico: App Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 93: Mexico: App Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 94: Others: App Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 95: Others: App Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 96: Middle East and Africa: App Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 97: Middle East and Africa: App Analytics Market: Breakup by Country (in %), 2023
  • Figure 98: Middle East and Africa: App Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 99: Global: App Analytics Industry: SWOT Analysis
  • Figure 100: Global: App Analytics Industry: Value Chain Analysis
  • Figure 101: Global: App Analytics Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: App Analytics Market: Key Industry Highlights, 2023 and 2032
  • Table 2: Global: App Analytics Market Forecast: Breakup by Type (in Million US$), 2024-2032
  • Table 3: Global: App Analytics Market Forecast: Breakup by Component (in Million US$), 2024-2032
  • Table 4: Global: App Analytics Market Forecast: Breakup by Deployment Mode (in Million US$), 2024-2032
  • Table 5: Global: App Analytics Market Forecast: Breakup by Application (in Million US$), 2024-2032
  • Table 6: Global: App Analytics Market Forecast: Breakup by Industry Vertical (in Million US$), 2024-2032
  • Table 7: Global: App Analytics Market Forecast: Breakup by Region (in Million US$), 2024-2032
  • Table 8: Global: App Analytics Market: Competitive Structure
  • Table 9: Global: App Analytics Market: Key Players