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市場調查報告書
商品編碼
1296868
2023-2030年全球有聲讀物服務市場Global Audiobook Services Market 2023-2030 |
在預測期內,全球有聲讀物服務市場預計將以25.2%的複合年成長率成長。有聲讀物服務的使用越來越多,這歸功於幾個因素,包括便利性、可及性、技術、解說和訂閱服務的可用性。根據音頻出版商協會的一份報告,有聲書的出版數量穩步成長,僅在2020年就有超過60,000部作品發布。智慧手機和平板電腦的日益普及,以及Audible和Scribd等訂閱式有聲讀物服務的興起,使人們更有能力聆聽有聲讀物。 Audible已經出版了超過10萬本有聲讀物,Scribd已經出版了65本非小說和小說作品。 Scribd提供每月11.99美元的訂閱服務,Audible提供每月14.95美元的Audible plus目錄的無限訪問。非英語書籍的選擇正在穩步擴大,以填補這一空白。 Audible目前有超過180種語言的書籍。只有少數語言有自己的Audible部分。預計有聲讀物服務公司將選擇先進的技術。例如,蘋果公司從目前的有聲書模式向人工智慧解說的書籍做出了重大轉變。數位解說將消除製作人工解說的有聲書對小型出版商和獨立作者所代表的成本和複雜性。
全球有聲讀物服務市場根據類型、應用和客戶進行細分。基於體裁,市場被分類為小說、非小說和精神類。基於應用,市場又被細分為教育機構和商業部門。此外,基於客戶,市場被細分為成人和兒童。在流派中,小說類有聲讀物細分市場預計將佔有相當大的佔有率。
由於對歷史小說、冒險、驚悚、浪漫、恐怖、偵探和神秘小說以及兒童小說等的高需求,小說類有聲讀物子板塊預計將在全球有聲讀物服務市場上佔有突出佔有率。市場參與者正在強調使用先進的技術來更好地服務和了解他們的客戶。各公司正在實施移動功能的有聲書服務解決方案,以提高便利性和可及性。 Audible Inc., Amazon.Co.(Audible)、Downpour.com。 Rbmedia,谷歌公司在市場上提供小說有聲讀物。 2021年,Rbmedia在其全球10個音頻品牌中發布了超過7500種有聲讀物。 2021年的數位是迄今為止的最高記錄,比五年前的2017年報告的數位高出3.5倍多,當時該公司發行了2100多本有聲讀物。
區域展望
Title:Global Audiobook Services Market Size, Share & Trends Analysis Report by Genre (Fiction, Non Fiction and Spiritual), by Application (Educational Institutes and Commercial Sectors), and by Customer (Adults and kids), Forecast Period (2022-2028).
The global audiobook services market is anticipated to grow at a CAGR of 25.2% during the forecast period. The growing use of audiobook services is attributed to several factors, including convenience, accessibility, technology, narration, and availability of subscription services. According to a report by the Audio Publishers Association, the number of audiobooks published has grown steadily, with over 60,000 titles released in 2020 alone. The increasing popularity of smartphones and tablets and the rise of subscription-based audiobook services such as Audible and Scribd have made it more affordable for people to listen to audiobooks. Audible has published over 100 thousand audiobook and Scribd has published 65 nonfiction and fiction titles. Scribd offers monthly subscription for $11.99 and Audible offers unlimited access to the Audible plus Catalog for $14.95 per month. The selection of non-English-language titles is steadily expanding to fill that void. Audible currently has titles available in over 180 languages. Only a few languages have their own Audible sections. Audiobook services companies are expected to opt for advanced technologies. For instance, Apple makes a significant shift from its current audiobook model towards the AI-narrated books. Digital narration will eliminate the cost and complexity that producing a human-narrated audiobook can represent for small publishers and independent authors.
The global audiobook services market is segmented based on the genre, application, and customer. Based on genre, the market is segmented into fiction, non-fiction and spiritual. Based on the application, the market is sub-segmented into the educational institutes and commercial sectors. Further, based on customer, the market is segmented into adults and kids. Among the genre, the fiction audiobook sub-segment is anticipated to hold a considerable share of the market.
The fiction audiobooks sub-segment is expected to hold a prominent share of the global audiobook services market due to the high demand for historical fiction, adventure, thrillers, romance, horror, detective and mystery fiction, and children's fiction and among others. Market players are emphasizing the use of advanced technology to better serve and understand their customers. Companies are implementing audiobook services solutions for mobility features to improve convenience and accessibility. Audible Inc., Amazon. Co Inc. (Audible), Downpour.com. Rbmedia, Google Inc. provides fiction audiobooks in the market. In 2021, Rbmedia released over 7,500 audiobook titles across its 10 audio brands across the globe. The figure for 2021 was the highest recorded so far and more than 3.5 times higher than the number reported five years earlier in 2017, when the company released over 2,100 audiobooks.
Regional Outlook
The global audiobook services market is further segmented based on geography including North America (the US, and Canada), Europe (Italy, Spain, Germany, France, and Others), Asia-Pacific (India, China, Japan, South Korea, and Others), and the Rest of the World (the Middle East & Africa, and Latin America). During the forecast period, the Asia Pacific market is expected to account for a significant revenue share, with China and Japan leading the regional market share. The availability of non-English publications, as well as several regional languages, is a key driver that has the potential to drive market growth in this region.
Global Audiobook Services Market Growth, by Region 2022-2028
Source: OMR Analysis
Among all regions, the North America region is anticipated to emerge as the prominent regional market over the forecast period. In a recent poll from the American Audiobook Publishers Association found that 60% of respondents own a smart speaker, and 46% of smart speaker owners have used it to listen to an audiobook, which is up 31% from 2018. Although the automobile is still the number one place where people listen to audiobooks, the home is where audiobooks are played for longer durations. Various music service provider companies are now expanding their services in audiobook. For instance, in November 2022, Spotify announced that US users will be able to purchase and listen to more than 3,00,000 audiobook titles, making the platform a true all-in-one destination for everyone's listening needs. Meanwhile in Canada, in 2019, 5% of book purchases were audiobooks, which is up from 3.6% in 2018. Hardcovers accounted for 24% of purchases, which is down from 25.9% in 2018.
Market Players Outlook
The major companies serving the global audiobook services market include Apple, Inc., Amazon.com, Inc., Google LLC, Audible Inc., Barnes & Noble Booksellers, Inc., Downpour, Scribd and librivox. The market players are considerably contributing to the market growth by the adoption of various strategies including mergers and acquisitions, partnerships, collaborations, funding, and new technology launches, to stay competitive in the market. For instance, in December 2022, Rbmedia announced the partnership with Lee & Low Books Inc., the largest multicultural children's book publisher in the US. According to this four-year agreement, the company will publish audio editions of Lee & Low Books titles for every age.
The Report Covers: