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市場調查報告書
商品編碼
1296842
2023-2030年全球按需上門服務市場Global On-Demand Home Service Market 2023-2030 |
在預測期內,全球按需家庭服務市場預計將以14.8%的可觀複合成長率成長。由於線上供應商提供的便利,對按需家庭清潔的需求不斷成長,這是推動全球按需家庭服務市場成長的關鍵因素之一。隨著電子商務和網際網路設備在全球範圍內的快速滲透,網際網路使用的增加推動了全球按需家庭服務市場的發展。隨著智慧手機和網際網路的出現,對一些家庭服務的需求可能會增加,如房屋清潔、藥物治療、管道維修、草坪修剪和油漆。智慧手機的幾個創新功能促進了按需家政服務提供者提高其知名度。
供應商正在使用各種社交媒體平台,如YouTube、Facebook、Twitter、Instagram和Google Plus,進行家庭服務行銷服務促銷和活動。這些平台使消費者能夠與流行品牌互動,並幫助提高消費者對線上按需家政服務供應商提供的若干新服務的認知。社交媒體的不斷普及,預計將進一步促進新興國家的市場成長。消費者對按需家政服務市場的可見度的需求已經增加。消費者希望通過短信/電子郵件/應用程式通知到即時追踪和ETA更新來了解他們的服務請求。按需家政服務提供者正在使用人工智慧和自動化來簡化流程和提高效率。在這些服務中適當實施人工智慧,預計將為全球按需家政服務市場提供有利可圖的成長機會。
Title:Global On-Demand Home Services Market Size, Share & Trends Analysis Report by Platform (Mobile and Web), and by Type (Home Cleaning, Repairs & Maintenance, and Health & Wellness) Forecast Period (2023-2030).
The global on-demand home services market is anticipated to grow at a considerable CAGR of 14.8% during the forecast period. The growing demand for on demand home cleaning due to convenience offered by the online vendors is one of the key factor driving the growth of the global -demand home services market. The increasing usage of internet along with the rapid penetration of e-commerce and internet-enabled devices globally has driven the global on-demand home services market. With the advent of smartphones and the internet, the demand for several home services, such as house cleaning, medication, plumbing, lawn mowing, and painting, is likely to increase. Several innovative features in smartphones promote on-demand home service providers to increase their visibility.
Vendors are using various social media platforms such as YouTube, Facebook, Twitter, Instagram, and Google Plus for home services marketing service promotions and campaigns. These platforms enable consumer engagement with popular brands and help increase consumer awareness about several new services offered by online on-demand home service vendors. The rising popularity of social media is further anticipated to promote the growth of the market in emerging countries. The demand for consumer visibility has increased in the on-demand home service market. Consumers expect to be updated on their service requests through updates over SMS/email/App Notifications to Live Tracking and ETA updates. On-demand home service providers are using AI and automation to streamline processes and improve efficiency. Proper implementation AI in these services is anticipated to offer lucrative growth opportunities to the global on-demand home service market.
The global on-demand home services market is segmented based on platform, and type. Based on type, the market is bifurcated into mobile & web. Mobile platform is anticipated exhibit considerable growth during the forecast segment. Based on type, the market is segmented into home cleaning, repairs & maintenance, health & wellness.
Health & Wellness to Exhibit Considerable Growth in Global On-Demand Home Services Market
In recent time, an upsurge in demand for the health & wellness related services such as on demand Yoga instructors have been witnessed, which in turn is driving the segmental market growth. Looking towards the growth aspect of these segment key players is planning to expand their product offering to meet the demand of consumers. For instance, in May 2023, Amazon Care announced its plans to add behavioral health support to its growing list of medical offerings, and is planning to partner with mental health care provider Ginger. The move would mark the latest expansion of Amazon's incipient primary-care business, which offers on-demand virtual care through an app, connecting people with physicians for primary care services. Such developments are further anticipated to drive the growth of the health & wellness segment.
Regional Outlooks
The global on-demand home services market is further segmented based on geography, including North America (the US and Canada), Europe (Italy, Spain, Germany, France, and others), Asia-Pacific (India, China, Japan, South Korea, and others), and the Rest of the World (the Middle East & Africa and Latin America). Among these, the Asia-Pacific market is anticipated to cater to a considerable growth over the forecast period. The rising internet penetration along with the growing development of technologically developed apps to deliver timely services has spurred the growth of the regional on-demand home services market. Growing urbanization, growing working women population, increasing work stress level has further created demand for this market in Asia-Pacific.
Global On-Demand Home Services Market Growth, by Region 2023-2030
Source: OMR Analysis
North America held a considerable share in the global on-demand home services market. In North America, the US held a major market share. Angie's List, HomeAdvisor, Thumbtack, Porch, TaskRabbit, Handy, Amazon Home Services, Yelp, Houzz and Nextdoor are the key players operating in the US on- demand home service market. The easy accessibility of these services along with quick payment options has been crucial factors affecting the regional market positively. The on-demand home service providers of the US are expanding their service offerings to include more specialized and niche services, such as home cleaning, pet care, and home security. The on-demand home services market in the US is also driven by the increasing adoption of mobile apps to take on-demand home services.
Market Players Outlook
The major market player of the on-demand home services market includes Amazon.com, Inc., TaskRabbit, Angi Inc., Airtasker Pty Ltd., Cleanly Inc. among others. These players are actively adopting growth strategies such as marketing campaigns, service enhancements and agreements to improve their dominance among competitors. To provide specific services to niche customers is the core strength of key market players in the on-demand home service market. For instance, in April 2020, Cinch Home Services, Inc. launched a new digital on-demand platform that allows users to tap into Cinch's award-winning suite of products and services via modern, mobile-friendly technology.
The Report Covers: