「WOW！品牌（第二卷）：消費者保健領域最耀眼、最傑出的公司」

本合集收錄了消費者保健產業中充滿活力、成功且極具創新精神的品牌案例研究。深入剖析了每個品牌脫穎而出的成功因素，涵蓋行銷策略到新產品開發 (NPD) 等各個方面，並總結了值得借鑒的關鍵經驗。本報告涵蓋了 20 多個“WOW！品牌”，涉及多個市場和消費者保健品類，包括新產品發布、透過全新行銷活動重振的成熟品牌、數位化原生品牌和擁抱數位化策略的品牌，以及最引人注目的產品上市和轉換案例。報告中還包含一個聚焦 "WOW！公司" 的簡短章節，分析了少數傑出成長型行銷者的成功因素。 "創新專題" 章節評估了消費者保健產業新產品開發的現狀，並總結了一些近期最有前景的產品上市情況。

目錄

WOW！品牌

• 哇！什麼是品牌？

Allevia

• 品牌故事與銷售業績
• 新產品開發與創新
• 行銷亮點
• 數位化策略與電子商務
• 展望與機遇

BelliWelli

• 品牌故事與銷售業績
• 新產品開發與創新
• 行銷亮點
• 展望與機遇

Benylin

• 品牌故事與銷售業績
• 地域擴張
• 新產品開發與創新
• 行銷亮點
• 數位化策略與電子商務
• 展望與機遇

Celebrex Relief

• 品牌故事與銷售業績
• 行銷亮點
• 數位化策略與電子商務
• 前景與機遇

Electrolit

• 品牌故事與銷售業績
• 地域擴張
• 行銷亮點
• 數位化策略與電子商務
• 前景與機遇

E.L.F.

• 品牌故事與銷售業績
• 地域擴張
• 新產品開發與創新
• 行銷亮點
• 數位化策略與電子商務
• 前景與機遇

Eucerin

• 品牌故事與銷售業績
• 地域擴張擴張
• 新產品開發與創新
• 行銷亮點
• 數位化策略與電子商務
• 前景與機遇

Goli Nutrition

• 品牌故事與銷售業績
• 地域擴張
• 新產品開發與創新
• 行銷亮點
• 數位化策略與電子商務
• 展望與機遇

Hylo

• 品牌故事與銷售績效/地理擴張
• 新產品開發與創新
• 行銷亮點
• 數位化策略與電子商務
• 展望與機遇

Lemme

• 品牌故事與銷售業績
• 地域擴張
• 新產品開發與創新
• 行銷亮點
• 數位化策略與電子商務
• 展望與機遇

Liquid I.V.

• 品牌故事與銷售業績
• 地域擴張
• 新產品開發與創新
• 行銷亮點
• 數位化策略與電子商務
• 前景與機遇

Loxonin

• 品牌故事與銷售業績
• 新產品開發與創新
• 行銷亮點
• 前景與機遇

Mighty Patch

• 品牌故事與銷售業績
• 地域擴張
• 新產品開發與創新
• 行銷亮點
• 數位化策略與電子商務
• 展望與機遇

Motrin

• 品牌故事與銷售業績
• 地域擴張
• 新產品開發與創新
• 行銷亮點
• 數位化策略與電子商務
• 展望與機遇

Nasivin

• 品牌故事與銷售業績
• 地域擴張
• 新產品開發與創新
• 行銷亮點
• 數位化策略與電子商務
• 展望與機遇

Nature Made

• 品牌故事與銷售業績
• 地域擴張
• 新產品開發與創新創新
• 行銷亮點
• 數位化策略與電子商務
• 前景與機遇

Nature's Truth

• 品牌故事與銷售業績
• 地域擴張
• 新產品開發與創新
• 行銷亮點與數位化策略
• 前景與機遇

Opill

• 品牌故事與銷售業績
• 行銷亮點
• 數位化策略與電子商務
• 前景與機遇

Pabron

• 品牌故事與銷售業績
• 地域擴張
• 新產品開發與創新
• 行銷亮點
• 數位化策略與電子商務
• 前景與機會

Sinupret

• 品牌故事與銷售業績
• 地域擴張
• 新產品開發與創新
• 行銷亮點
• 數位化策略與電子商務
• 展望與機遇

Vicks

• 品牌故事與銷售業績
• 地域擴張
• 新產品開發與創新
• 行銷亮點
• 數位化策略與電子商務
• 展望與機遇

創新重點

• 概述
• 新產品開發品類亮點

WOW! Companies

• Hypera Pharma
• Revance
• Unilever

This collection of individual case studies profiles dynamic, successful and innovative brands from across the consumer health world. Detailed profiles dive into the success factors that set each brand apart, from marketing strategies to NPD, and evaluate the key lessons to be learned. Featuring 20+ WOW! Brands ranging across multiple markets and CHC categories, the report includes established brands reinvigorated by launch activity and new marketing campaigns, digital-native brands and others embracing a digital strategy, and some of the most exciting new launches & switches. The report also contains a short dedicated chapter focused on WOW! Companies, taking a look at the success factors behind a handful of standout growth marketers. Meanwhile, an Innovation Focus chapter evaluates the state of new product development in the CHC industry and rounds up some of the most promising recent launch activity.

Table of Contents

WOW! Brands

• What is a WOW! Brand?

Allevia

• Brand Story & Sales Performance
• NPD & Innovation
• Marketing Highlights
• Digital Strategy & E-commerce
• Prospects & Opportunities

BelliWelli

• Brand Story & Sales Performance
• NPD & Innovation
• Marketing Highlights
• Prospects & Opportunities

Benylin

• Brand Story & Sales Performance
• Geographic Spread
• NPD & Innovation
• Marketing Highlights
• Digital Strategy & E-commerce
• Prospects & Opportunities

Celebrex Relief

• Brand Story & Sales Performance
• Marketing Highlights
• Digital Strategy & E-commerce
• Prospects & Opportunities

Electrolit

• Brand Story & Sales Performance
• Geographic Spread
• Marketing Highlights
• Digital Strategy & E-commerce
• Prospects & Opportunities

E.L.F.

• Brand Story & Sales Performance
• Geographic Spread
• NPD & Innovation
• Marketing Highlights
• Digital Strategy & E-commerce
• Prospects & Opportunities

Eucerin

• Brand Story & Sales Performance
• Geographic Spread
• NPD & Innovation
• Marketing Highlights
• Digital Strategy & E-commerce
• Prospects & Opportunities

Goli Nutrition

• Brand Story & Sales Performance
• Geographic Spread
• NPD & Innovation
• Marketing Highlights
• Digital Strategy & E-commerce
• Prospects & Opportunities

Hylo

• Brand Story & Sales Performance / Geographic Spread
• NPD & Innovation
• Marketing Highlights
• Digital Strategy & E-commerce
• Prospects & Opportunities

Lemme

• Brand Story & Sales Performance
• Geographic Spread
• NPD & Innovation
• Marketing Highlights
• Digital Strategy & E-commerce
• Prospects & Opportunities

Liquid I.V.

• Brand Story & Sales Performance
• Geographic Spread
• NPD & Innovation
• Marketing Highlights
• Digital Strategy & E-commerce
• Prospects & Opportunities

Loxonin

• Brand Story & Sales Performance
• NPD & Innovation
• Marketing Highlights
• Prospects & Opportunities

Mighty Patch

• Brand Story & Sales Performance
• Geographic Spread
• NPD & Innovation
• Marketing Highlights
• Digital Strategy & E-commerce
• Prospects & Opportunities

Motrin

• Brand Story & Sales Performance
• Geographic Spread
• NPD & Innovation
• Marketing Highlights
• Digital Strategy & E-commerce
• Prospects & Opportunities

Nasivin

• Brand Story & Sales Performance
• Geographic Spread
• NPD & Innovation
• Marketing Highlights
• Digital Strategy & E-commerce
• Prospects & Opportunities

Nature Made

• Brand Story & Sales Performance
• Geographic Spread
• NPD & Innovation
• Marketing Highlights
• Digital Strategy & E-commerce
• Prospects & Opportunities

Nature's Truth

• Brand Story & Sales Performance
• Geographic Spread
• NPD & Innovation
• Marketing Highlights & Digital Strategy
• Prospects & Opportunities

Opill

• Brand Story & Sales Performance
• Marketing Highlights
• Digital Strategy & E-commerce
• Prospects & Opportunities

Pabron

• Brand Story & Sales Performance
• Geographic Spread
• NPD & Innovation
• Marketing Highlights
• Digital Strategy & E-commerce
• Prospects & Opportunities

Sinupret

• Brand Story & Sales Performance
• Geographic Spread
• NPD & Innovation
• Marketing Highlights
• Digital Strategy & E-commerce
• Prospects & Opportunities

Vicks

• Brand Story & Sales Performance
• Geographic Spread
• NPD & Innovation
• Marketing Highlights
• Digital Strategy & E-commerce
• Prospects & Opportunities

Innovation Focus

• Overview
• NPD Highlights by Category

WOW! Companies

• Hypera Pharma
• Revance
• Unilever