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市場調查報告書
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1776861

QR編碼付款的日本市場評估:類別，付款方式，各終端用戶，各用途，各地區，機會，預測(2019年度～2033年度)

Japan QR Code Payments Market Assessment, By Type, By Payment Mode, By End-user, By Application, By Region, Opportunities and Forecast, FY2019-FY2033F
出版日期: | 出版商: Markets & Data | 英文 125 Pages | 商品交期: 3-5個工作天內

價格

日本QR編碼支付市場規模預計將從 2025 財年的 6.7 億美元成長至 2033 財年的 12.5 億美元，2026 財年至 2033 財年的複合年增長率為 8.13%。推動因素包括政府主導的 "無現金願景" 等現金支付策略、超級應用程式與電商的整合、智慧型手機普及率以及年輕人的接受度。市場已從猶豫不決走向廣泛採用。日本曾一度依賴現金和銀行卡，如今正處於數位支付的轉折點，這得益於監管支持、智慧型手機的廣泛普及以及消費者對非接觸式快速結帳日益增長的偏好。

政府的 "無現金願景" 策略推動了QR編碼支付的發展。QR編碼如今已廣泛應用於各種用途，從餐廳用餐到預約就醫，無所不包。便利性至關重要：無需實體卡片或專用終端；只需掃描、付款，即可完成。

PayPay 和 LINE Pay 等國內公司佔據了用戶心智，而樂天支付 (Rakuten Pay)、Apple Pay 和 Google Pay 則在爭奪生態系統主導地位。QR編碼，無論是靜態的還是動態的，都不再只是一種支付方式；它們已經根深蒂固，成為人們的習慣，其使用範圍也在不斷擴大。

例如，2024 年 8 月，樂天支付株式會社 (Rakuten Payment Co., Ltd.) 推出了一項推廣其無現金支付服務樂天支付 (Rakuten Pay) 的活動。該活動為首次使用該應用程式的轉帳功能並從樂天現金餘額中轉帳 500 日元或以上的用戶提供 200 樂天積分作為獎勵。此活動旨在透過樂天支付應用程式推廣更便利的無現金交易，例如預付款和分期付款，目標客戶是首次使用匯款功能的用戶。

本報告調查並分析了日本的QR編碼支付市場，提供了市場規模和預測、市場動態以及主要公司的現狀。

目錄

第1章 計劃的範圍和定義

第2章 調查手法

第3章 摘要整理

第4章 客戶的迴響

  • 受訪者人口統計
  • QR編碼支付認知度與使用情況
  • 推動採用的關鍵因素
  • 按用例劃分的支付偏好
  • QR編碼支付面臨的挑戰與擔憂

第5章 日本的QR編碼付款市場預測(2019年度～2033年度)

  • 市場規模的分析與預測
    • 金額
  • 市場佔有率的分析與預測
    • 類別
      • 靜態QR編碼
      • 動態QR編碼
    • 按付款方式
      • 卡為基礎的
      • 錢包為基礎的
      • 銀行匯款
    • 各終端用戶
      • 零售消費者
      • 商店
      • 企業
    • 各用途
      • 零售
      • 運輸
      • 飯店
      • 醫療
      • 其他
    • 各地區
      • 北部
      • 南部
      • 中部
    • 市場佔有率分析:各企業(前五名公司和其他)(金額)(2024年度)
  • 市場地圖分析(2024年度)
    • 類別
    • 按付款方式
    • 各終端用戶
    • 各用途
    • 各地區

第6章 供需的分析

第7章 價值鏈分析

第8章 波特的五力分析

第9章 大環境分析

第10章 手續費/訂閱分析

第11章 市場動態

  • 推動市場要素
  • 市場課題

第12章 市場趨勢與發展

第13章 政策和法規形勢

第14章 案例研究

第15章 競爭情形

  • 前五名市場領導公司的競爭矩陣
  • 前五名公司的SWOT分析
  • 前8名公司的市場企業的形勢
    • PayPay Corporation
    • LINE Corporation
    • Rakuten Group, Inc.
    • Mercari, Inc.
    • NTT Docomo, Inc.
    • KDDI Corporation
    • Apple Inc.
    • Google LLC

第16章 策略性建議

第17章 關於調查公司·免責聲明

Product Code: MX13748

Japan QR code payments market is projected to witness a CAGR of 8.13% during the forecast period FY2026-FY2033, growing from USD 0.67 billion in FY2025 to USD 1.25 billion in FY2033 due to a lot of factors, including government-led cash initiatives such as "Cashless Vision" policy, super app and e-commerce integration, and smartphone penetration and youth adoption. Japan's QR code payments market has evolved significantly from hesitant adoption to widespread utility. Once reliant on cash and cards, Japan now stands at a digital payment inflection point, driven by regulatory nudges, smartphone penetration, and rising consumer preference for fast, touchless checkouts.

The government's "Cashless Vision" strategy initiative gave QR codes a soft push. Today, QR payments are used for a wide range of applications, from dining at restaurants to visiting doctors. The key is simplicity; there is no need for physical cards or specialized terminals - scan, pay, and done.

Domestic players such as PayPay and LINE Pay dominate user mindshare, while Rakuten Pay, Apple Pay, and Google Pay battle for ecosystem lock-in. The QR code, whether static or dynamic, is not just a payment method anymore; it has become a behavior, and it is growing.

For instance, in August 2024, Rakuten Payment Co., Ltd. conducted a campaign for its cashless payment service, Rakuten Pay. During this campaign, users who used the app's sending function for the first time and transferred 500 yen or more of their Rakuten Cash balance received 200 Rakuten Points as a reward. The initiative targeted first-time users of the sending feature, aiming to encourage more convenient cashless transactions, such as advance payments or bill splitting, through the Rakuten Pay app.

Surge in Wallet-Based QR Payments Across Urban Japan

QR payments were once an option. In many Japanese cities, they are now accepted. Wallet-based QR code systems, particularly those from PayPay, Rakuten Pay, and LINE Pay, have experienced a surge in adoption due to rewards, ease of use, and cross-platform merchant acceptance. These QR wallets are not niche; they are national. From family-run ramen shops to JR train kiosks, wallets are winning.

In August 2024, PayPay crossed 60 million registered users, covering 4.2 million merchants across Japan. That is nearly every convenience store, izakaya, and mall kiosk in Tokyo and Osaka. The company processed over USD 69 billion (JPY 10 trillion) in transactions in fiscal year 2023 alone, representing a 17% increase from the previous year.

Retail Sector Accelerates QR Integration via Super App Ecosystems

Japan's fragmented retail space is rapidly unifying around QR code payments, thanks to super app ecosystems. From loyalty to logistics, QR codes are now stitched into the retail experience. Speeding QR adoption is being observed with bold incentives and rewards, making contactless payments fun, convenient, and widespread.

For instance, in March 2024, the Tokyo Metropolitan Government launched a 10% rebate campaign via QR wallets (PayPay, auPAY, Rakuten Pay, d-payment), spanning over 350,000 stores, from convenience chains to family restaurants. The campaign led to a significant increase in consumer usage and retailer adoption.

This is not about replacing POS terminals; it is about redefining them. QR codes are now checkout counters, coupons, and loyalty cards, all in one pixelated square.

Dynamic QR Code Systems Revolutionize Enterprise and Healthcare Payments, Aiding Growth

Japan QR code payment sector is witnessing a transformation as dynamic QR technology enables secure, real-time transactions for corporate and medical payments. Enterprises are adopting these systems for B2B invoicing, supply chain payments, and automated reconciliation, while healthcare providers leverage them for insurance claims, telemedicine fees, and contactless patient billing. Unlike static QR codes, dynamic versions generate unique, time-sensitive transactions, reducing fraud risks and enabling rich data integration with ERP/EHR systems. With major banks and fintechs (such as PayPay and LINE Pay) supporting the standard, Japan's QR payments are evolving beyond retail into mission-critical financial infrastructure, driving annual growth in commercial adoption.

For instance, in August 2024, TBCASoft's HIVEX Network Launches Dynamic-QR Across Japan. The HIVEX payment network (by TBCASoft) rolled out dynamic QR codes at hundreds of thousands of merchants, covering taxis, vending machines, retail stores, and public services. Each scan generates a unique, time-sensitive QR for airtight security and rapid transaction verification, pushing QR ubiquity deeper into everyday life.

Key Players Landscape and Outlook

Japan's QR code payment market is led by PayPay, which dominates through cashback incentives, mass merchant partnerships, and deep integration within SoftBank's ecosystem. LINE Pay, now part of the LY Corporation (comprising Z Holdings and LINE), integrates payments into Japan's largest messaging platform, creating a high-retention super app model. Rakuten Pay leverages its e-commerce, telecom, and banking arms to drive the adoption of closed-loop QR codes among users within the Rakuten ecosystem. NTT Docomo's D payment and KDDI's au PAY offer telco-tied payment experiences, especially among older users. Meanwhile, Apple Pay and Google Pay are gaining ground among premium and Android users, respectively, often serving as the gateway for QR code adoption via Suica or merchant apps. The real battle is no longer just over who owns the transaction, but who owns the consumer journey from start to finish.

For instance, in November 2024, PayPay Corporation partnered with Alipay+ (an affiliate of Alibaba Group Holding Limited), integrating over 3 million local merchants into a global payment network, thereby bridging inbound tourism and QR-enabled commerce. Together with PayPay, Alipay+ is connecting local SMEs in Japan to the worldwide payment ecosystem, unlocking further growth opportunities for both small businesses and payment partners.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Executive Summary

4. Voice of Customers

  • 4.1. Respondent Demographics
  • 4.2. Awareness and Usage of QR Code Payments
  • 4.3. Key Drivers for Adoption
  • 4.4. Payment Preferences by Use Case
  • 4.5. Challenges and Concerns Regarding QR Payments

5. Japan QR Code Payments Market Outlook, FY2019-FY2033F

  • 5.1. Market Size Analysis & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share Analysis & Forecast
    • 5.2.1. By Type
      • 5.2.1.1. Static QR Code
      • 5.2.1.2. Dynamic QR Code
    • 5.2.2. By Payment Mode
      • 5.2.2.1. Card-based
      • 5.2.2.2. Wallet-based
      • 5.2.2.3. Bank Transfer
    • 5.2.3. By End-user
      • 5.2.3.1. Retail Consumer
      • 5.2.3.2. Merchants
      • 5.2.3.3. Enterprises
    • 5.2.4. By Application
      • 5.2.4.1. Retail
      • 5.2.4.2. Transportation
      • 5.2.4.3. Hospitality
      • 5.2.4.4. Healthcare
      • 5.2.4.5. Others
    • 5.2.5. By Region
      • 5.2.5.1. North
      • 5.2.5.2. South
      • 5.2.5.3. Central
    • 5.2.6. By Company Market Share Analysis (Top 5 Companies and Others - By Value, FY2024)
  • 5.3. Market Map Analysis, FY2024
    • 5.3.1. By Type
    • 5.3.2. By Payment Mode
    • 5.3.3. By End-user
    • 5.3.4. By Application
    • 5.3.5. By Region

6. Demand Supply Analysis

7. Value Chain Analysis

8. Porter's Five Forces Analysis

9. PESTLE Analysis

10. Commission/Subscription Analysis

11. Market Dynamics

  • 11.1. Market Drivers
  • 11.2. Market Challenges

12. Market Trends and Developments

13. Policy and Regulatory Landscape

14. Case Studies

15. Competitive Landscape

  • 15.1. Competition Matrix of Top 5 Market Leaders
  • 15.2. SWOT Analysis for Top 5 Players
  • 15.3. Key Players Landscape for Top 8 Market Players
    • 15.3.1. PayPay Corporation
      • 15.3.1.1. Company Details
      • 15.3.1.2. Key Management Personnel
      • 15.3.1.3. Products and Services
      • 15.3.1.4. Financials (As Reported)
      • 15.3.1.5. Key Market Focus and Geographical Presence
      • 15.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisition
    • 15.3.2. LINE Corporation
    • 15.3.3. Rakuten Group, Inc.
    • 15.3.4. Mercari, Inc.
    • 15.3.5. NTT Docomo, Inc.
    • 15.3.6. KDDI Corporation
    • 15.3.7. Apple Inc.
    • 15.3.8. Google LLC

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

16. Strategic Recommendations

17. About Us and Disclaimer

List of Tables

  • Table 1. Competition Matrix of Top 5 Market Leaders
  • Table 2. Mergers & Acquisitions/ Joint Ventures (If Applicable)
  • Table 3. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

  • Figure 1. Japan QR Code Payments Market, By Value, In USD Billion, FY2019-FY2033F
  • Figure 2. Japan QR Code Payments Market Share (%), By Type, FY2019-FY2033F
  • Figure 3. Japan QR Code Payments Market Share (%), By Payment Mode, FY2019-FY2033F
  • Figure 4. Japan QR Code Payments Market Share (%), By End-user, FY2019-FY2033F
  • Figure 5. Japan QR Code Payments Market Share (%), By Application, FY2019-FY2033F
  • Figure 6. Japan QR Code Payments Market Share (%), By Region, FY2019-FY2033F
  • Figure 7. By Type Map-Market Size (USD Billion) & Growth Rate (%), FY2025
  • Figure 8. By Payment Mode Map-Market Size (USD Billion) & Growth Rate (%), FY2025
  • Figure 9. By End-user Map-Market Size (USD Billion) & Growth Rate (%), FY2025
  • Figure 10. By Application Map-Market Size (USD Billion) & Growth Rate (%), FY2025
  • Figure 11. By Region Map-Market Size (USD Billion) & Growth Rate (%), FY2025