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市場調查報告書
商品編碼
1752813
QR碼付款的全球市場:類型·付款方式·終端用戶·用途·各地區的機會及預測 (2018-2032年)Global QR Code Payments Market Assessment, By Type, By Payment Mode, By End-user, By Application, By Region, Opportunities and Forecast, 2018-2032F |
受非接觸式便利支付解決方案需求不斷增長的推動,全球QR碼支付市場規模預計將從2024年的159.8億美元增長到2032年的421.5億美元,預測期內(2025-2032年)的複合年增長率為12.89%。
隨著消費者和企業尋求更安全的交易方式,新冠疫情加速了QR碼支付的普及。智慧型手機的廣泛普及以及QR碼支付選項被整合到電商和行動應用程式等各種平台,進一步推動了這一趨勢。QR碼支付系統的簡單性和成本效益使其對中小企業特別有吸引力,從而促進了更廣泛的市場滲透。
儘管存在這些成長動力,但市場仍面臨諸多課題。一個主要障礙是跨地區和平台缺乏標準化,導致碎片化和互通性問題。這種缺乏一致性可能會阻礙跨境交易,並限制QR碼支付在全球範圍內的無縫使用。安全問題也依然存在,用戶可能被虛假QR碼欺騙,從而捲入網路釣魚攻擊和詐騙交易。此外,在網路連線和數位基礎設施有限的地區,QR碼支付的普及可能會受到限制,因此需要在技術開發和用戶教育方面進一步投資。
總而言之,儘管全球QR碼支付市場預計將持續擴張,但解決標準化、安全和基礎設施的課題至關重要。產業參與者、監管機構和技術提供者之間的合作對於建立一個安全、標準化、包容的QR碼支付生態系統至關重要,以維持長期成長。
本報告提供全球QR碼付款的市場調查。彙整市場定義和概要,市場規模的轉變·預測,各種區分的詳細分析,產業結構,影響市場成長因素的分析,競爭情形,主要企業簡介等資訊。
Global QR code payments market is projected to witness a CAGR of 12.89% during the forecast period 2025-2032, growing from USD 15.98 billion in 2024 to USD 42.15 billion in 2032F, owing to increasing demand for contactless and convenient payment solutions. The COVID-19 pandemic accelerated the adoption of QR code payments as consumers and businesses sought safer transaction methods. This shift is further supported by the widespread availability of smartphones and the integration of QR code payment options into various platforms, including e-commerce and mobile applications. The simplicity and cost-effectiveness of QR code systems make them particularly attractive to small and medium-sized enterprises, facilitating broader market penetration.
Despite these growth drivers, the market faces several challenges. A significant hurdle is the lack of standardization across different regions and platforms, leading to fragmentation and interoperability issues. This inconsistency can hinder cross-border transactions and limit the seamless use of QR code payments globally. Security concerns also persist, as users may be vulnerable to fraudulent QR codes leading to phishing attacks or unauthorized transactions. Additionally, in regions with limited internet connectivity and digital infrastructure, adopting QR code payments may be constrained, necessitating further investment in technological development and user education.
In conclusion, while the global QR code payments market is set for continued expansion, addressing standardization, security, and infrastructure challenges will be crucial. Collaborative efforts among industry stakeholders, regulatory bodies, and technology providers are essential to create a secure, standardized, and inclusive QR code payment ecosystem that can sustain long-term growth.
For instance, in July 2024, the Delhi Metro Rail Corporation (DMRC) rolled out digital QR ticketing for passengers, enabling payments via Amazon Pay. This enhancement is part of DMRC's ongoing 'ease of booking' initiative focused on digitizing the ticketing process. The new system is expected to significantly reduce long queues at token counters during peak travel hours, improving convenience and efficiency for commuters.
Surge in Contactless and Mobile Payments Post Pandemic
The global shift towards contactless transactions has been significantly accelerated by the COVID-19 pandemic, leading to a heightened demand for QR code payment solutions. Consumers and businesses alike have sought safer, touch-free payment methods to minimize physical contact, propelling the adoption of QR code payments across various sectors. This trend is further reinforced by the convenience and speed offered by QR code transactions, which require minimal infrastructure and are easily integrated into existing systems. The global shift towards contactless transactions has been significantly accelerated by the COVID-19 pandemic, leading to a heightened demand for QR code payment solutions. Consumers and businesses alike have sought safer, touch-free payment methods to minimize physical contact, propelling the adoption of QR code payments across various sectors. This trend is further reinforced by the convenience and speed offered by QR code transactions, which require minimal infrastructure and are easily integrated into existing systems.
For instance, in March 2025, the Indian Ministry of Finance published that digital payments transactions including transactions through Unified Payment Interface (UPI) have increased consistently during the last five financial years, surging USD 2.10 billion transactions in 2024-25 in India.
Integration of QR Code Payments into E-Commerce and Mobile Applications
The integration of QR code payment options into e-commerce platforms and mobile applications has become a significant trend, driven by the growing preference for online shopping and the need for seamless payment experiences within digital environments. E-commerce businesses are increasingly incorporating QR code payments as a checkout option, allowing customers to complete purchases quickly and securely. Additionally, mobile apps across various sectors are integrating QR code payment functionality, enhancing user experience by reducing friction in the payment process.
For instance, in 2025, the European Payments Initiative (EPI), a consortium of 16 major banks (including BNP Paribas, ING, and KBC), launched Wero, a unified QR code payment system, in 2025 to streamline cross-border transactions and reduce reliance on non-European payment providers like Visa or Mastercard. The service integrates with existing banking apps (e.g., KBC, DZ BANK) and supports cross-border transfers without third-party fees, starting in Germany and expanding to the Netherlands/Luxembourg.
Wallet-Based Payments Dominates the Market
The global market for QR code payment is seeing rapid growth, with residential use becoming the largest and fastest-growing segment. With families across the globe looking for economic, effective, and versatile cooling systems, QR code payments have gained immense popularity, especially in hot and dry climates. Their space-saving nature, simplicity, and affordability make them perfect for apartments, homes, and small dwellings where conventional air conditioning would be impractical or beyond budget. One of the reasons why the residential segment leads market expansion is increased urbanization, particularly in emerging economies such as India, China, and Africa, which has created a steep surge in demand for light, portable cooling products in high-density urban settings. In contrast to fixed air-cooling equipment, QR code payments do not involve intricate installation and thus remain a popular option for homebuyers, renters, and homeowners. Manufacturers are also serving home consumers by launching slim, good-looking designs and intelligent features such as remote control and IoT connectivity, increasing consumer convenience and attractiveness. As climate change is making summer hotter and urban heat islands are worsening living conditions, the home QR code payments market is anticipated to increase steadily in the future years.
For instance, WeChat, a Chinese instant messaging, social media, and mobile payment app developed by Tencent, revealed its users increased from 50 million in 2012 to 1371 million in 2024, which shows how the use of QR codes has grown exponentially for payments in Asia.
Asia-Pacific Leads the Global QR Code Payments Market
Asia-Pacific stands as the dominant force in the QR code payment landscape, backed by high smartphone penetration rates and supportive government policies promoting digital transactions. Countries like China and India have made significant headway in QR code adoption, with widespread usage across urban and rural areas. This regional leadership is further bolstered by the integration of QR code payments into various aspects of daily life, from retail purchases to transportation and utility payments.
For instance, in April 2025, Grab, Southeast Asia's leading superapp, today announced the rollout of new agentic AI solutions designed to empower its merchant- and driver-partners. The newly introduced AI Merchant Assistant and AI Driver Companion leverage advanced artificial intelligence to deliver actionable insights and streamline daily operations for Grab's partners. Developed in collaboration with leading AI research organizations OpenAI and Anthropic, these intelligent tools utilize cutting-edge foundational models to provide practical support and enhance productivity across the Grab platform. The launch underscores Grab's commitment to harnessing technology to unlock greater potential for its ecosystem of partners throughout the region.
Meanwhile, North America is poised for rapid growth, driven by a mature digital infrastructure and increasing consumer preference for contactless payment methods.
Key Players Landscape and Outlook
The competitive landscape of the global QR code payments market is characterized by intense rivalry among major technology firms, financial service providers, and digital payment platforms. Leading players such as Ant Group, Tencent Holdings, Paytm, Google Pay, Visa, Mastercard, and PayPal are competing to strengthen their foothold by offering seamless, secure, and integrated payment solutions tailored to both consumers and merchants. Competition in this space is largely driven by innovation, user experience, geographic reach, transaction security, and ease of integration with various platforms. Companies compete based on technological advancement, particularly in areas such as dynamic QR code generation, encryption protocols, and real-time fraud detection. The ability to offer a fast, intuitive, and low-cost payment method with minimal infrastructure requirements plays a critical role in gaining adoption, especially among SMEs and in emerging markets. Strategic partnerships with banks, retail chains, telecom operators, and governments also form a key competitive parameter, as they expand the user base and drive trust in the system.
Another significant factor of competition is ecosystem development. Companies that can integrate QR code payments into a broader digital financial ecosystem including wallets, loyalty programs, credit offerings, and cross-border functionality gain a competitive edge. User acquisition and retention through promotional offers, cashback, and low transaction fees are widely used tactics.
For instance, in September 2024, Google Pay announced the rollout of six innovative features aimed at enriching user experience and broadening the app's functionality. The newly introduced features are UPI Circle, UPI Vouchers (eRupi), ClickPay QR scan for bill payments, prepaid utilities payment, Tap & Pay with RuPay cards, and Autopay for UPI Lite. Among these, the UPI Circle feature stands out by enabling users to make digital payments without the need to link their personal bank accounts, simplifying the transaction process. Other additions, such as ClickPay QR scan and Tap & Pay with RuPay cards further streamline bill payments and contactless transactions, while Autopay for UPI Lite and support for prepaid utilities expand the app's versatility for everyday financial needs.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.