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市場調查報告書
商品編碼
1764813

按摩設備的印度市場:類別，各產品類型，各用途，各種價格，各流通管道，各地區，機會，預測，2019年～2033年

India Massage Equipment Market Assessment, By Type, By Product Type, By Application, By Price Range, By Distribution Channel, By Region, Opportunities and Forecast, FY2019-FY2033F
出版日期: | 出版商: Markets & Data | 英文 130 Pages | 商品交期: 3-5個工作天內

價格

印度按摩設備市場預計將從2025年的4.1976億美元成長到2033年的7.833億美元，預測期間（2026-2033年）的複合年增長率為8.11%。這主要得益於人們健康意識的提升、可支配收入的增加以及對健康和放鬆產品需求的不斷增長。健康意識的提升促使人們對自我照顧、壓力管理和心理健康的興趣日益濃厚，消費者也越來越意識到按摩在疼痛管理、改善血液循環和放鬆身心方面的治療潛力。此外，瑜珈和物理治療等健康和健身活動也越來越受歡迎。此外，可支配收入的提高和城市化也鼓勵中產階級和中上階層購買高端健康產品，包括家用按摩產品。亞馬遜 (Amazon.com, Inc.)、Flipkart (Flipkart Internet Private Limited) 和 Nykaa (Nykaa E-Retail Limited) 等電商網站都已推出此類產品，而社群媒體和網紅行銷也正在提升其知名度。此外，各種宣傳活動和分期付款 (EMI) 選項也使得按摩椅和衝擊槍等高端產品價格實惠。

日益加劇的壓力和久坐的生活方式，尤其是居家辦公文化，推動了人們對手持式按摩設備的需求，這些設備可用於治療腰痛、頸部疲勞和不良姿勢。越來越多的企業專業人士、運動員和健身俱樂部會員選擇使用按摩槍來快速緩解疲勞和恢復肌肉。包括豪華飯店和水療中心在內的水療和健康領域的蓬勃發展也推動了商用按摩設備的成長，如今企業健康計畫已將工作場所的按摩椅納入其中。諸如具有藍牙連接和功能的基於人工智慧的智慧按摩設備等技術進步吸引了科技愛好者的青睞，使得無線和便攜式按摩設備日益流行。醫療和復健市場正在推動市場成長，因為物理治療師和脊椎按摩師會開立按摩設備來緩解疼痛，尤其是針對老年人，以緩解關節疼痛和關節炎。政府和私營部門的舉措，例如健康旅遊和企業健康政策，正在進一步推動市場發展。在即將到來的時代，D2C 健康品牌的興起、人工智慧和物聯網 (AI) 賦能的按摩設備集成，以及二三線城市以價值驅動型產品的增長，都可能進一步推動這一增長勢頭。

例如，2022 年 8 月，由 Brightex Synergizer India Private Limited 營運的 Hyperice 在印度推出了 Hyperice Hypervolt Go 2，電池續航時間為 3 小時。 Hypervolt Go 2 還可以與智慧型手機的 Hyperice 應用程式連接。

目錄

第1章 計劃的範圍和定義

第2章 調查手法

第3章 美國的關稅的影響

第4章 摘要整理

第5章 客戶的迴響

  • 受訪者的人口統計
  • 品牌認知度
  • 決定是否購買時考慮的要素
  • 購買後面臨的課題
  • 優先流通管道

第6章 印度的摩設備市場展望，2019年～2033年

  • 市場規模分析與預測
    • 各金額
    • 各數量
  • 市場佔有率分析與預測
    • 類別
      • 電力
      • 非電力
    • 各產品類型
      • 按摩椅
      • 按摩坐墊和墊片
      • 手持按摩設備
      • 腳和腳的摩設備
      • 其他
    • 各用途
      • 住宅
      • 商業
    • 各種價格
      • 量產
      • 高級
    • 各流通管道
      • 超級市場/大賣場
      • 家電量販店
      • 百貨商店
      • 線上
      • 其他
    • 各地區
      • 北
      • 南
      • 西部和中央部
      • 東
    • 各企業市場佔有率分析(前五名公司·其他- 以金額為準，2025年)
  • 2025年市場地圖分析
    • 類別
    • 各產品類型
    • 各用途
    • 各種價格
    • 各流通管道
    • 各地區

第7章 進口和出口的分析

第8章 價值鏈分析

第9章 波特的五力分析

第10章 大環境分析

第11章 價格分析

第12章 市場動態

  • 推動市場要素
  • 市場課題

第13章 市場趨勢與發展

第14章 政策和法規情形

第15章 案例研究

第16章 競爭情形

  • 前五名市場領導公司的競爭矩陣
  • 前五名公司的SWOT分析
  • 市場前十大企業的主要企業形勢
    • Paramount Surgimed Limited (Osim India)
    • iRest Systems Private Limited
    • Om Sai &Sons(Arogya Health Care)
    • M/s Bhagyalaxmi Industries(RoboTouch)
    • JSB Health And Fitness Private Limited
    • Lixo Healthcare Equipment Private Limited
    • Robocura Wellness Private Limited
    • Nureca Limited(Dr. Physio)
    • Human Care International Private Limited
    • OMRON Healthcare India Private Limited

第17章 策略性建議

第18章 關於調查公司·免責聲明

Product Code: MX13587

India massage equipment market is projected to witness a CAGR of 8.11% during the forecast period FY2026-FY2033, growing from USD 419.76 million in FY2025 to USD 783.30 million in FY2033F, owing to increasing health awareness, rising disposable incomes, and the growing demand for wellness and relaxation products. Increasing health and wellness consciousness has resulted in increasing attention towards self-care, stress management, and mental health, with customers increasingly realizing the therapeutic potential of massage in pain management, circulation, and relaxation. This is complemented by the increasing popularity of wellness and fitness activities like yoga and physiotherapy. Moreover, increasing disposable incomes and urbanization have enabled the increasing middle and upper-middle-class segments to spend on premium wellness products, including home massage products. E-commerce websites such as Amazon (Amazon.com, Inc.), Flipkart (Flipkart Internet Private Limited), and Nykaa (Nykaa E- Retail Limited) have brought in such products, while social media and influencer marketing have increased their visibility. Moreover, offers and EMI options have made premium products like massage chairs and percussion guns highly affordable.

Increased stress and sedentary lifestyle, especially due to work-from-home culture, have driven the demand for handheld massagers for the treatment of back pain, neck strain, and poor posture. Corporate working professionals, sportspeople, and health club attendees increasingly use massage guns for quick relief and muscle recovery. The boom in the spa and wellness sector, including luxury hotels and spas, has also driven the growth in professional massagers, with corporate wellness programs now including massage chairs in the workplace. Advancements in technology, including AI-based smart massagers with Bluetooth connectivity and features, have appealed to tech-savvy consumers, while cordless and portable models have been the rage. The medical and rehabilitation market is the growth driver as physiotherapists and chiropractors prescribe massage equipment for pain management, especially among the elderly, for joint pain relief and relief from arthritis. Government and private sector initiatives like wellness tourism and corporate wellness policies drive the market further. In the times to come, the emergence of D2C wellness brands, AI and IoT-enabled integration in massage devices, and growth in tier 2 and 3 cities with value-led product offerings are likely to drive this growth momentum.

For instance, in August 2022, Hyperice operated by Brightex Synergizer India Private Limited unveiled Hyperice Hypervolt Go 2 in India with a battery life of three hours. The Hypervolt Go 2 can also be connected with the Hyperice app for smartphones.

Rising Health and Wellness Awareness Drives the India Massage Equipment Market Demand

The growing emphasis on well-being and health is significantly propelling the demand for massage equipment in India. As clients become more aware of how important self-care and overall well-being are in one's life, massage equipment is gaining momentum for its therapeutic benefits, including stress release, muscle relaxation, and better blood circulation. The impact of fitness fads such as yoga, physiotherapy, and ergonomic health has also contributed to this change, as consumers look for convenient and efficient means of fighting lifestyle ailments such as sedentary living and workplace stress. The growing prevalence of chronic pain diseases and musculoskeletal conditions has also caused individuals to search for non-invasive, in-home massage therapy. Products such as percussion massage guns, Shiatsu massagers, and vibrating foam rollers are increasing bigger demand, predominantly from corporate business professionals, athletes, and the elderly. . Organizations are putting more focus on investing in massage chairs and relaxation systems to promote employee well-being, while high-end luxury spas and gyms are embracing high-end massage devices to entice health-conscious consumers. Growing consciousness is putting the Indian massage equipment market on the growth path, driven by changing consumer trends and technical advancements in personal care offerings.

For instance, in February 2024, beatXP, operated by GHV Advanced Health Pvt Ltd rolled out its latest line-up of next-gen massage guns and leg massagers for peak performance and pain relief. The Drift Power Massage Gun is a top-of-the-line body massager designed for everyone, regardless of gender. This device features a high-performance brushless motor that runs at frequencies ranging from 1800 to 3200 RPM.

Technological Advancements in Massage Devices Expands the India Massage Equipment Market Size

Indian massage equipment market is experiencing explosive growth with the latest technologies rapidly transforming conventional massage solutions into smart, personalized wellness experiences. High-tech features such as AI-optimized pressure adjustment, smartphone app-based IoT-enabled remote control, and high-end body-scanning capabilities in massage chairs are reshaping customer expectations and increasing the market opportunity. Biometric sensors that monitor muscle tension and adjust massage programs automatically are particularly appealing to health-conscious consumers looking for data-driven relaxation solutions. Portability and wireless connectivity are becoming growth drivers, with next-gen percussion massagers offering Bluetooth-enabled operation as well as cloud-based presets meant for varied muscle recovery needs. The addition of healing technologies such as infrared heat therapy, cryotherapy, and 4D roller mechanism in premium devices is drawing the interest of fitness enthusiasts and physiotherapy patients alike. The introduction of hybrid massagers that integrate TENS (Transcutaneous Electrical Nerve Stimulation) with conventional kneading operations is also generating fresh demand from chronic pain sufferers and the elderly. This technological breakthrough, combined with growing health awareness and increasing disposable incomes, puts the Indian massage equipment market on the path to exponential growth, with high-end smart devices likely to capture an even larger market share in the years ahead.

For instance, In January 2024, PowerMax launched its PMC-2000 and PMC-4900 full-body massage chairs, featuring advanced 3D/4D massage technology, zero-gravity recline, and intelligent body scanning. The PMC-4900 further incorporates AI voice control and automatic health detection for a personalized experience.

Foot and Leg Massagers are Dominating the India Massage Equipment Market

India massage equipment market is seeing a strong demand for foot and leg massagers, which are the best-selling product category, with most of the market share. The segment's growth is founded on a strong mix of cultural heritage and contemporary health needs. Rooted deeply in Ayurvedic foot therapies (padabhyanga) for overall wellness, today's high-tech electric massagers have been able to blend ancient traditions with the best technology, with heat therapy, reflexology nodes, and Shiatsu as features. The market has particularly seen a surge in medical-grade products, especially compression leg massagers that cater to India's growing diabetes trend, with millions of patients seeking solutions for circulation issues and neuropathy prevention. Urban consumers increasingly seek these devices as pragmatic solutions to contemporary health issues caused by sedentary lifestyles and remote work patterns, especially for leg swelling and plantar fasciitis. The segment's affordability and folded lightweight designs make them much more convenient than cumbersome massage chairs, with folded versions becoming top sellers in online stores. In the coming years, the segment is set to grow further, with next-generation technologies like smart insoles that connect with fitness trackers, cryotherapy modes for athletes, and modular upgradeable designs set to power the next wave of adoption.

For instance, in May 2024, Lifelong Online Retail Private Limited introduced the Lifelong foot massager, designed to ease tired muscles, melt away stress, and boost blood circulation. With a variety of settings, it offers a personalized massage experience tailored just for you. Ideal for home use, the Lifelong Foot Massager guarantees a refreshing experience that promotes your overall well-being.

Impact of the U.S. Tariffs on India Massage Equipment Market

The imposition of U.S. tariffs on imported goods, including massage equipment, could have mixed effects on India's growing massage equipment market, influencing export competitiveness, and domestic market dynamics.

If the U.S. imposes tariffs on Indian-made massage equipment (e.g., massage chairs, percussion guns), Indian exporters may face higher costs, making their products less competitive compared to alternatives.

Indian manufacturers may need to explore alternative markets (Middle East, Europe, or domestic sales) to offset potential losses in U.S. demand.

Key Players Landscape and Outlook

India massage equipment market is witnessing dynamic growth fueled by a competitive landscape that encompasses global players, local players, and upcoming D2C startups. In this space, global players like Paramount Surgimed Limited (Osim India) and Panasonic Life Solutions India Pvt Ltd dominate the premium segment with their AI-equipped massage chairs and innovative wellness solutions, while Therabody, Inc. and HoMedics (Distributing Co., LLC.) target fitness enthusiasts with percussion guns and affordable handheld devices. Local players like Nirvana Electronics and Kama Ayurveda are gradually gaining ground by blending traditional Ayurvedic philosophies with modern massage technology, especially in the budget and mid-range segments. Parallelly, Chinese OEMs and local assemblers are gaining considerable ground in tier 2 and tier 3 cities with competitively priced offerings. The market is characterized by differing strategies: premiumization at the high end, affordability-led aggressiveness in mass markets, and strategic collaborations with wellness chains and fitness centers. With the future in mind, the industry seems set to witness healthy growth, fueled by expansion into Tier 2 and Tier 3 cities, smart device adoption, and blurring of medical and wellness applications. Nevertheless, challenges persist, such as counterfeiting products and higher GST rates. As the market continues to mature, success will be achieved through technological innovation, localized manufacturing by the Make in India initiatives, and timely omnichannel distribution strategies, thus making India not only a growing domestic market but also a viable global manufacturing alternative in the wellness equipment segment.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Impact of U.S. Tariffs

4. Executive Summary

5. Voice of Customers

  • 5.1. Respondent Demographics
  • 5.2. Brand Awareness
  • 5.3. Factors Considered in Purchase Decisions
  • 5.4. Challenges Faced Post Purchase
  • 5.5. Preferred Distribution Channel

6. India Massage Equipment Market Outlook, FY2019-FY2033F

  • 6.1. Market Size Analysis & Forecast
    • 6.1.1. By Value
    • 6.1.2. By Volume
  • 6.2. Market Share Analysis & Forecast
    • 6.2.1. By Type
      • 6.2.1.1. Electric
      • 6.2.1.2. Non-Electric
    • 6.2.2. By Product Type
      • 6.2.2.1. Massage Chairs
      • 6.2.2.2. Massage Cushions and Pads
      • 6.2.2.3. Handheld Massagers
      • 6.2.2.4. Foot and Leg Massagers
      • 6.2.2.5. Others
    • 6.2.3. By Application
      • 6.2.3.1. Residential
      • 6.2.3.2. Commercial
    • 6.2.4. By Price Range
      • 6.2.4.1. Mass
      • 6.2.4.2. Premium
    • 6.2.5. By Distribution Channel
      • 6.2.5.1. Supermarkets/Hypermarkets
      • 6.2.5.2. Electronics Retailers
      • 6.2.5.3. Departmental Stores
      • 6.2.5.4. Online
      • 6.2.5.5. Others
    • 6.2.6. By Region
      • 6.2.6.1. North
      • 6.2.6.2. South
      • 6.2.6.3. West and Central
      • 6.2.6.4. East
    • 6.2.7. By Company Market Share Analysis (Top 5 Companies and Others - By Value, FY2025)
  • 6.3. Market Map Analysis, FY2025
    • 6.3.1. By Type
    • 6.3.2. By Product Type
    • 6.3.3. By Application
    • 6.3.4. By Price Range
    • 6.3.5. By Distribution Channel
    • 6.3.6. By Region

7. Import and Export Analysis

8. Value Chain Analysis

9. Porter's Five Forces Analysis

10. PESTLE Analysis

11. Pricing Analysis

12. Market Dynamics

  • 12.1. Market Drivers
  • 12.2. Market Challenges

13. Market Trends and Developments

14. Policy and Regulatory Landscape

15. Case Studies

16. Competitive Landscape

  • 16.1. Competition Matrix of Top 5 Market Leaders
  • 16.2. SWOT Analysis for Top 5 Players
  • 16.3. Key Players Landscape for Top 10 Market Players
    • 16.3.1. Paramount Surgimed Limited (Osim India)
      • 16.3.1.1. Company Details
      • 16.3.1.2. Key Management Personnel
      • 16.3.1.3. Key Products Offered
      • 16.3.1.4. Key Financials (As Reported)
      • 16.3.1.5. Key Market Focus and Geographical Presence
      • 16.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisitions
    • 16.3.2. iRest Systems Private Limited
    • 16.3.3. Om Sai & Sons (Arogya Health Care)
    • 16.3.4. M/s Bhagyalaxmi Industries (RoboTouch)
    • 16.3.5. JSB Health And Fitness Private Limited
    • 16.3.6. Lixo Healthcare Equipment Private Limited
    • 16.3.7. Robocura Wellness Private Limited
    • 16.3.8. Nureca Limited (Dr. Physio)
    • 16.3.9. Human Care International Private Limited
    • 16.3.10. OMRON Healthcare India Private Limited

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

17. Strategic Recommendations

18. About Us and Disclaimer

List of Tables

  • Table 1. Competition Matrix of Top 5 Market Leaders
  • Table 2. Mergers & Acquisitions/ Joint Ventures (If Applicable)
  • Table 3. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

  • Figure 1. India Massage Equipment Market, By Value, In USD Million, FY2019-FY2033F
  • Figure 2. India Massage Equipment Market, By Volume, In Thousand Units, FY2019-FY2033F
  • Figure 3. India Massage Equipment Market Share (%), By Type, FY2019-FY2033F
  • Figure 4. India Massage Equipment Market Share (%), By Product Type, FY2019-FY2033F
  • Figure 5. India Massage Equipment Market Share (%), By Application, FY2019-FY2033F
  • Figure 6. India Massage Equipment Market Share (%), By Price Range, FY2019-FY2033F
  • Figure 7. India Massage Equipment Market Share (%), By Distribution Channel, FY2019-FY2033F
  • Figure 8. India Massage Equipment Market Share (%), By Region, FY2019-FY2033F
  • Figure 9. By Type Map-Market Size (USD Billion) & Growth Rate (%), FY2025
  • Figure 10. By Product Type Map-Market Size (USD Million) & Growth Rate (%), FY2025
  • Figure 11. By Application Map-Market Size (USD Million) & Growth Rate (%), FY2025
  • Figure 12. By Price Range Map-Market Size (USD Million) & Growth Rate (%), FY2025
  • Figure 13. By Distribution Channel Map-Market Size (USD Million) & Growth Rate (%), FY2025
  • Figure 14. By Region Map-Market Size (USD Million) & Growth Rate (%), FY2025