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按摩設備市場規模、佔有率和成長分析（按產品類型、類型、通路、最終用戶和地區分類）－2026-2033年產業預測

市場調查報告書

商品編碼

1899128

按摩設備市場規模、佔有率和成長分析（按產品類型、類型、通路、最終用戶和地區分類）－2026-2033年產業預測

Massage Equipment Market Size, Share, and Growth Analysis, By Product Type (Massage Chairs, Back & Shoulder Massagers), By Type (Electric, Non-Electric), By Distribution Channel, By End-user, By Region - Industry Forecast 2026-2033

出版日期: 2025年12月22日 | 出版商:

SkyQuest | 英文 223 Pages | 商品交期: 3-5個工作天內

價格

簡介目錄

預計到 2024 年，全球按摩設備市場規模將達到 87.4 億美元，到 2025 年將達到 94.3 億美元，到 2033 年將達到 173.3 億美元，預測期（2026-2033 年）的複合年成長率為 7.9%。

全球按摩設備市場正穩步成長，這主要得益於壓力水平上升、久坐生活方式的盛行以及人們對整體健康的日益關注。關鍵成長要素包括家用設備需求的不斷成長、技術進步帶來的創新和客製化解決方案，以及健康旅遊的蓬勃發展。北美和亞太地區是推動市場成長的主要力量，這主要得益於可支配收入的增加和消費者健康意識的提高。市場競爭激烈，既有老牌企業，也有新興企業，它們提供種類繁多的產品，包括手持按摩器、電動按摩椅和可攜式設備。隨著消費者越來越重視自我護理，預計市場將進一步擴張，這反映了健康意識增強的消費者不斷變化的偏好和需求。

全球按摩設備市場促進因素

全球對健康和福祉的日益關注，推動了人們對放鬆技巧、壓力緩解和整體健康的需求。隨著人們越來越意識到按摩療法在實現這些目標方面的有效性，對按摩設備的需求顯著成長。包括按摩椅、手持按摩器和各種創新設備在內的多種產品越來越受歡迎。這種對健康解決方案日益成長的意識和追求，促使消費者投資按摩工具，最終推動了全球按摩設備市場的擴張，因為人們越來越重視健康和自我護理。

限制全球按摩設備市場的因素

全球按摩設備市場面臨高階機型高昂的前期成本帶來的挑戰，這些高階機型配備了先進的功能和技術。這些經濟壁壘可能會阻礙潛在客戶的購買意願，尤其是在低收入地區。購買高品質按摩設備所需的大筆初始投資會限制其供應，並阻礙價格敏感型消費者群體的接受度。由於此經濟因素對購買決策有顯著影響，因此製造商必須探索提供更價格分佈的選擇和支付方案，以拓展客戶群並提高市場滲透率。

全球按摩設備市場趨勢

全球按摩設備市場正經歷顯著的發展趨勢，這主要得益於消費者對健康和自我護理日益成長的興趣。這種不斷增強的健康意識推動了對各種按摩設備的需求成長，包括按摩椅、手持按摩器和按摩墊等，旨在緩解壓力和放鬆。為了滿足這一需求，製造商正在開發具有多樣化按摩技術、可自訂設定和先進智慧功能的產品，使消費者能夠根據個人偏好和需求量身定做按摩體驗。這種將放鬆和物理治療解決方案融入日常生活的趨勢正在推動市場成長。

北美洲
- 美國
- 加拿大
歐洲
- 德國
- 西班牙
- 法國
- 英國
- 義大利
- 其他歐洲地區
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 亞太其他地區
拉丁美洲
- 巴西
- 其他拉丁美洲地區
中東和非洲
- 海灣合作理事會國家
- 南非
- 其他中東和非洲地區

競爭資訊

前五大公司對比
主要企業的市場定位（2025 年）
主要市場參與者所採取的策略
近期市場趨勢
公司市佔率分析（2025 年）
主要企業公司簡介
- 公司詳情
- 產品系列分析
- 依業務板塊進行公司股票分析
- 2023-2025年營收年比比較

主要企業簡介

Osim International（Singapore）
Beurer GmbH（Germany）
Family Inada Co., Ltd.（Japan）
Medtronic plc（Ireland）
Stryker Corporation（United States）
Panasonic Corporation（Japan）
Fuji Medical Instruments Mfg. Co., Ltd.（Japan）
HoMedics, Inc.（United States）
Human Touch, LLC（United States）
Casada International GmbH（Germany）
OGAWA（Malaysia）
Rotai Health（China）
HealthmateForever（United States）
Breo Company（China）
JSB Healthcare（India）
Prospera Corporation（United States）
Zyllion Inc.（United States）
iRest Health Science and Technology Co., Ltd.（China）
Infinity Massage Chairs（United States）
Kahuna Massage Chair（United States）

結論與建議

簡介目錄

Product Code: SQMIG25E2064

Global Massage Equipment Market size was valued at USD 8.74 Billion in 2024 and is poised to grow from USD 9.43 Billion in 2025 to USD 17.33 Billion by 2033, growing at a CAGR of 7.9% during the forecast period (2026-2033).

The global massage equipment market is experiencing consistent growth fueled by escalating stress levels, increasingly sedentary lifestyles, and a heightened emphasis on holistic wellness. Key drivers include the rising preference for home-use devices, technological advancements that bring forth innovative and customizable solutions, and the expansion of wellness tourism. North America and Asia-Pacific lead the market, attributed to growing disposable incomes and rising consumer awareness. This competitive landscape features both established brands and emerging companies providing a diverse array of products, such as handheld massagers, electric chairs, and portable devices. With consumers placing greater importance on self-care practices, the market is poised for further expansion, reflecting the evolving preferences and demands of health-conscious individuals.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Massage Equipment market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Massage Equipment Market Segments Analysis

Global Massage Equipment Market is segmented by Product Type, Type, Distribution Channel, End-user and region. Based on Product Type, the market is segmented into Massage Chairs, Back & Shoulder Massagers, Foot & Leg Massagers and Others. Based on Type, the market is segmented into Electric and Non-Electric. Based on Distribution Channel, the market is segmented into Hypermarket and Supermarket, Specialty Store, Online Sales Channel and Others. Based on End-user, the market is segmented into Commercial and Residential. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Massage Equipment Market

The global emphasis on health and wellness is driving a growing interest in relaxation techniques, stress relief, and overall well-being. As individuals increasingly recognize the benefits of massage therapy for achieving these objectives, there is a noticeable rise in the demand for massage equipment. Various products, including massage chairs, handheld massagers, and an array of innovative devices, are becoming more sought after. This heightened awareness and pursuit of wellness solutions encourage consumers to invest more in massage tools, ultimately contributing to the expansion of the global massage equipment market as people prioritize their health and self-care routines.

Restraints in the Global Massage Equipment Market

The Global Massage Equipment market faces challenges due to the high initial costs associated with premium models that incorporate advanced features and technology. Such financial barriers can discourage potential customers, particularly in regions with lower income demographics. The substantial upfront investment needed to acquire high-quality massage equipment may restrict its accessibility, inhibiting wider adoption among consumers who are sensitive to pricing. This financial consideration can significantly impact purchasing decisions, making it essential for manufacturers to find ways to offer more affordable options or payment solutions to cater to a broader audience and enhance market penetration.

Market Trends of the Global Massage Equipment Market

The global massage equipment market is witnessing a notable trend driven by the rising emphasis on wellness and self-care among consumers. This growing health-consciousness is fueling an increased demand for various massage devices, including massage chairs, handheld massagers, and cushions, all aimed at stress relief and relaxation. In response, manufacturers are innovating with products that incorporate diverse massage techniques, customizable settings, and advanced smart features, ensuring that consumers can tailor their experiences to meet personal preferences and needs. This trend underscores the shift towards integrating relaxation and therapeutic solutions into everyday lifestyles, enhancing market growth potential.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2025
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Case Studies
Technological Advancement
Customer & Buying Criteria Analysis

Global Massage Equipment Market Size by Product Type & CAGR (2026-2033)

Market Overview
Massage Chairs
Back & Shoulder Massagers
Foot & Leg Massagers
Others

Global Massage Equipment Market Size by Type & CAGR (2026-2033)

Market Overview
Electric
Non-Electric

Global Massage Equipment Market Size by Distribution Channel & CAGR (2026-2033)

Market Overview
Hypermarket and Supermarket
Specialty Store
Online Sales Channel
Others

Global Massage Equipment Market Size by End-user & CAGR (2026-2033)

Market Overview
Commercial
Residential

Global Massage Equipment Market Size & CAGR (2026-2033)

North America (Product Type, Type, Distribution Channel, End-user)
- US
- Canada
Europe (Product Type, Type, Distribution Channel, End-user)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Product Type, Type, Distribution Channel, End-user)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Product Type, Type, Distribution Channel, End-user)
- Brazil
- Rest of Latin America
Middle East & Africa (Product Type, Type, Distribution Channel, End-user)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2025
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2025
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

Osim International (Singapore)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Beurer GmbH (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Family Inada Co., Ltd. (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Medtronic plc (Ireland)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Stryker Corporation (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Panasonic Corporation (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Fuji Medical Instruments Mfg. Co., Ltd. (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
HoMedics, Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Human Touch, LLC (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Casada International GmbH (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
OGAWA (Malaysia)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Rotai Health (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
HealthmateForever (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Breo Company (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
JSB Healthcare (India)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Prospera Corporation (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Zyllion Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
iRest Health Science and Technology Co., Ltd. (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Infinity Massage Chairs (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Kahuna Massage Chair (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments