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市場調查報告書
商品編碼
1752814
BFSI產業的記號化的全球市場:提供區分·保全類型·部署模式·終端用戶·各地區的機會及預測 (2018-2032年)Global Tokenization in BFSI Market Assessment, By Offerings, By Security Type, By Deployment Mode, By End-use, By Region, Opportunities and Forecast, 2018-2032F |
全球BFSI代幣化市場預計將從2024年的6.8378億美元增長到2032年的16.5352億美元,在預測期內(2025-2032年)的複合年增長率為11.67%。這得歸功於人們對資料安全、法規合規性以及數位支付系統興起的日益關注。
這是由於人們對資料安全、法規合規性以及數位支付系統興起的日益關注。隨著金融機構處理的敏感客戶資料量不斷增加,對高階安全措施的需求變得至關重要。標記化將敏感資料替換為非敏感數據,即“令牌”,在最大限度地降低資料外洩和詐欺風險方面發揮關鍵作用,尤其是在網路威脅日益複雜的環境中。
主要成長動力之一是全球資料保護法規的不斷增多,例如 "一般資料保護規範" (GDPR)和 "支付卡產業資料安全標準" (PCI DSS)。這些法規促使金融服務、保險和保險業(BFSI)公司尋求安全且可擴展的解決方案,例如標記化,以確保合規性。此外,由網路銀行、行動錢包和電子商務推動的數位化交易的快速轉變也進一步增加了對安全且高效的資料保護措施的需求。隨著金融領域越來越多地採用雲端運算和軟體即服務(SaaS)平台,標記化的重要性日益凸顯,有助於確保分散式和混合環境中的資料安全。
然而,儘管存在這些成長動力,但市場仍存在一些限制因素。高昂的實施和整合成本可能是一個障礙,尤其對於資源有限的中小型金融機構。此外,將代幣化與傳統IT基礎架構整合非常複雜,通常需要大量客製化。此外,新興市場缺乏實施和管理代幣化系統的意識和專業知識也是一個障礙。
市場趨勢因地區而異。目前,北美憑藉其成熟的網路安全生態系統和嚴格的監管執行,引領著這個市場。同時,由於快速的數位轉型、不斷擴大的金融包容性以及政府推動資料保護的舉措,亞太地區預計將實現最高的成長率。總體而言,在技術進步和不斷變化的網路風險環境中,金融業持續優先考慮安全數位轉型和監管合規,預計BFSI產業的代幣化市場將持續成長。
本報告提供全球BFSI產業的記號化的市場調查,彙整市場定義和概要,市場規模的轉變·預測,各種區分的詳細分析,產業結構,影響市場成長因素的分析,競爭情形,主要企業簡介等資訊。
Global tokenization in the BFSI market is projected to witness a CAGR of 11.67% during the forecast period 2025-2032, growing from USD 683.78 million in 2024 to USD 1653.52 million in 2032F, owing to the growing emphasis on data security, regulatory compliance, and the rise of digital payment systems. As financial institutions handle increasingly vast amounts of sensitive customer data, the need for advanced security measures has become paramount. Tokenization, which replaces sensitive data with non-sensitive equivalents or "tokens," plays a crucial role in minimizing the risk of data breaches and fraud, especially in an environment where cyber threats are growing both in volume and sophistication.
One of the primary growth drivers is the tightening of global data protection regulations such as the General Data Protection Regulation (GDPR), Payment Card Industry Data Security Standard (PCI DSS), and other financial compliance mandates. These regulations have compelled BFSI players to seek secure, scalable solutions like tokenization to ensure compliance. Additionally, the accelerated shift toward digital transactions, driven by online banking, mobile wallets, and e-commerce, has further boosted demand for secure and efficient data protection mechanisms. The increasing adoption of cloud computing and Software-as-a-Service (SaaS) platforms in financial services has also amplified the relevance of tokenization, as it ensures data security across distributed and hybrid environments.
Despite these growth drivers, the market faces several restraints. High implementation and integration costs, particularly for smaller financial institutions with limited resources, can deter adoption. Integrating tokenization with legacy IT infrastructures is also complex and often requires substantial customization. Moreover, a lack of awareness and expertise in implementing and managing tokenization systems remains a barrier in emerging markets.
Market conditions vary across regions. North America currently dominates the market due to its mature cybersecurity ecosystem and strict regulatory enforcement, while the Asia-Pacific region is expected to register the fastest growth owing to rapid digital transformation, increasing financial inclusion, and favorable government initiatives promoting data protection. Overall, the global tokenization market in BFSI is poised for sustained growth, as the sector continues to prioritize secure digital transformation and regulatory adherence amidst evolving technological and cyber risk landscapes.
For instance, in 2023, Banco Santander (Banco Santander SA and its subsidiaries) made a landmark move to combat financial data breaches by fully implementing tokenized APIs across its European Open Banking platform, setting a new security standard for PSD2 compliance. The system replaces sensitive customer data, such as account numbers and transaction details, with dynamic, context-specific tokens, ensuring that third-party fintechs like Klarna and Plaid can access only authorized information without exposing raw data.
Escalating Cybersecurity Threats and Regulatory Compliance in BFSI
The BFSI sector is increasingly targeted by cyberattacks due to the sensitive nature of financial data. Tokenization replaces sensitive data with unique tokens, reducing the risk of data breaches. Regulatory bodies worldwide are enforcing stricter compliance measures, compelling financial institutions to adopt advanced security solutions like tokenization. By replacing sensitive data with unique, non-reversible tokens, financial institutions significantly reduce the risk of data breaches. Regulatory frameworks such as PCI-DSS, GDPR, and PSD2 are tightening compliance requirements, compelling banks and payment processors to adopt tokenization.
For instance, in January 2025, new global research from the IBM Institute for Business Value (IBV) and Palo Alto Networks revealed that organizations are struggling with mounting cybersecurity complexity, managing an average of 83 security tools from 29 different vendors. The study also finds that 70% of companies with highly integrated security platforms report improved business outcomes, including greater operational efficiency and increased revenue.
The report underscores the challenges posed by expanding digital connectivity, which broadens attack surfaces and introduces new vulnerabilities. As cyberattacks grow more sophisticated, both defenders and attackers are increasingly leveraging AI, intensifying the race to stay ahead in cybersecurity.
The initiative comes as PSD2 regulations tighten, requiring banks to share customer data securely with fintech partners.
Accelerated Digital Transformation and Cloud Adoption
The BFSI sector's rapid shift toward digital banking, mobile payments, and cloud-based infrastructure has amplified vulnerabilities, driving demand for tokenization. Cloud-based tokenization is gaining traction due to its scalability and cost efficiency. Open Banking ecosystems, which rely heavily on APIs, also benefit from tokenization by ensuring third-party apps access only tokenized data, never raw credentials. Additionally, the rise of Central Bank Digital Currencies (CBDCs) has spurred experimentation with tokenization for secure digital currency transactions.
For instance, in June 2024, Mastercard announced its ambition to achieve 100% e-commerce tokenization in Europe by the end of the decade, as part of its commitment worldwide to ending manual card entry and making online shopping safer and more accessible. To meet the growing complexity of digital payment, Mastercard is leveraging tokenization, guest checkout simplified, and passkeys to provide a frictionless and secure payment experience on every device, browser, and operating system.
Segment-Specific Growth in Tokenization Solutions for BFSI
Banks dominate tokenization adoption in the BFSI sector, driven by their high transaction volumes, stringent regulatory requirements, and critical need for fraud prevention in digital payments. Regulatory mandates like PCI-DSS compliance, RBI's tokenization rules (2022), and PSD2 in the EU have made tokenization indispensable for banks, particularly in securing card payments and enabling secure Open Banking APIs. The technology is widely embedded in digital payment systems, including contactless cards, mobile wallets (Apple Pay, Google Pay), and online banking, with major networks like Visa and Mastercard integrating tokenization into their infrastructures. Banks also benefit from significant fraud reduction. Beyond payments, banks leverage tokenization for secure customer onboarding, KYC processes, and cloud-based services, further solidifying their leadership.
While other BFSI segments are adopting tokenization, their adoption lags banks. Insurance companies use it primarily for fraud prevention in claims processing, while NBFCs and fintech firms apply it to digital lending and wallets, albeit on a smaller scale. Credit unions, constrained by budgets, are slower adopters but are gradually increasing usage due to rising cyber risks. Banks remain the primary drivers of tokenization, while other sectors continue to emerge as secondary markets.
For instance, in May 2025, Apex Group, the world's leading financial services group, has announced the acquisition of a majority ownership stake in Tokeny. The deal, which will give Apex Group 100% ownership of Tokeny over the next three years, is a follow-on to the initial investment and strategic partnership with Tokeny. This strategic turning point, wherein Apex Group is now acquiring a controlling stake in Tokeny, is an unequivocal indication of the firm's faith in the revolutionary power of tokenization for asset managers and institutional finance. It is also an indication of an even larger determination to provide turn-key digital infrastructure that streamlines and speeds the transition to increased liquidity and distribution across geographies.
Regional Leadership of North America in Tokenization Adoption
North America dominates the global tokenization market, fueled by strict regulations, advanced cybersecurity infrastructure, and a high concentration of financial innovators. North America's dominance stems from regulation, digital payment growth, fintech leadership, and cybersecurity investment. While Europe and Asia are catching up, the region remains the hub for tokenization innovation and adoption. The U.S. accounts for major part of the region's tokenization revenue, driven by early adoption from giants like Apple Pay (tokenized transactions) and Stripe (payment tokenization). Canada's upcoming Open Banking Framework (2025) is set to further accelerate adoption by mandating secure data-sharing practices.
For instance, in December 2023, IBM, which is headquartered in North America, launched Hyper Protect Offline Signing Orchestrator (OSO), a new technology designed to improve cold storage solutions for digital assets. OSO adds advanced security features like offline operations, time-based controls, and multi-party transaction approvals, addressing limitations of current cold storage methods. With the growing tokenization of global illiquid assets, IBM's OSO aims to provide a secure, efficient solution to support the expanding digital asset market.
Key Players Landscape and Outlook
The market structure of the global tokenization market in BFSI is dominated by several mature players across cybersecurity and IT solution vendors, which continuously attempt to improve their offerings through integration capabilities, scalability, and innovation. The competition is mainly based on technological advancement, data security solution reliability, ease of deployment, regulatory compliance, and versatility across various financial applications. Major players seek to distinguish themselves through offering end-to-end encryption, smooth integration with current IT infrastructure, and strong cloud-based solutions. Strategic partnerships, mergers, and acquisitions are also usually sought after to enrich product lines and acquire a competitive advantage in developing markets. The market dynamics are shaped by fast-changing cyber threats, growing need for secure digital transactions, expanding regulatory requirements, and accelerating deployment of digital banking services. As banks keep on digitizing and dealing with huge amounts of sensitive information, the need for scalable, compliant, and efficient tokenization services is expected to continue to be strong, increasing competition amongst providers to stay current in the market and have customers' trust.
For instance, in March 2025, Cashlink, Germany's leading crypto securities registrar, continues to shape the country's digital asset landscape by facilitating the issuance and custody of blockchain-based securities under the Electronic Securities Act (eWpG), helping issuers reduce reliance on traditional depositories and cut costs. In a major development, 21X is preparing to launch Europe's first fully licensed DLT-based trading and settlement system under the EU's DLT Pilot Regime. This new platform will create a regulated secondary market for digital securities, addressing liquidity and trading limitations for tokenized assets in the region.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.