聯網汽車的印尼市場評估:各系統類型，連接性別，車輛類別，各地區，機會，預測(2018年～2032年)

印尼連網汽車市場規模預計將從2024年的90.7億美元增至2032年的326.2億美元，在2025-2032年的預測期內，複合年增長率為17.35%。由於技術進步以及對智慧、安全、高效汽車日益增長的需求，市場正在快速發展。市場推動因素包括安全功能需求激增、客戶對環保智慧汽車的需求，以及人工智慧、物聯網和5G連接技術的快速發展。政府在數位基礎設施和智慧城市建設等領域的投資和措施將進一步推動市場成長。

嵌入式系統是最大的細分市場，處於連網汽車發展的最前線。嵌入式系統是直接內建於連網汽車的核心硬體和軟體，提供原生和獨立的連線。其優勢源自於卓越的可靠性、增強的安全性以及與原始設備製造商 (OEM) 的深度整合。這使其能夠實現關鍵功能、確保法規遵循並促進 OTA 更新，使其成為最大、最基礎的細分市場。從地區來看，印尼西部憑藉其先進的基礎設施、高城市化程度以及科技愛好者的主導地位，走在了這項變革的前沿。雅加達和萬隆等主要城市已成為創新的溫床，全球汽車製造商和科技公司紛紛在此投入大量資金。該地區專注於智慧城市計畫和增強的數位連接，為連網汽車的普及創造理想的環境。印尼其他地區也在逐步趕上，認知度的提高和基礎設施的建設為未來的擴張創造了機會。在競爭方面，隨著汽車製造商和科技公司合作推出先進功能並搶佔市場佔有率，競爭白熱化。

例如，2024 年 9 月，PT. Telekomunikasi Selular（Telkomsel）簽署了兩項協議，以加強其在汽車領域的影響力，重點關注物聯網、互聯汽車的Wi-Fi連接以及電動汽車（EV）的數位生態系統。該公司的企業部門與PT. Toyota-Astra Motor合作，將物聯網和車載Wi-Fi整合到T Intouch中，這是一款適用於豐田新款Fortuner系列SUV的遠端資訊處理應用程式。該應用程式允許用戶透過智慧型手機、車載主機和後座娛樂螢幕控制即時車輛追蹤、遠端引擎關閉、零件診斷和 "時間圍欄" 等功能。此次合作將提升下一代汽車的互聯互通性和用戶體驗。

本報告提供印尼的聯網汽車市場相關調查分析，提供市場規模與預測，市場動態，主要企業的形勢等資訊。

目錄

第1章 計劃的範圍和定義

第2章 調查手法

第3章 美國關稅的影響

第4章 摘要整理

• 客戶的迴響
• 品牌認知度
• 決定購買時考慮的要素
  • 功能及其他附加價值服務
  • 售後支持，服務
  • 產品的品質
  • 公共事業

第5章 印尼的聯網汽車市場預測(2018年～2032年)

• 市場規模的分析與預測
  • 金額
  • 數量
• 市場佔有率的分析與預測
  • 各系統類型
    • 嵌入式系統
    • 有線系統
  • 連接性別
    • 3G/4G連接性
    • 5G連接性
  • 車輛類別
    • 內燃機(ICE)車
    • 電動車/混合動力汽車
  • 各地區
    • 西部
    • 中部
    • 東部
  • 市場佔有率分析:各企業(前五名公司和其他)(金額)(2024年)
• 市場地圖分析(2024年)
  • 各系統類型
  • 連接性別
  • 車輛類別
  • 各地區

第6章 供需分析

第7章 價值鏈分析

第8章 波特的五力分析

第9章 大環境分析

第10章 價格分析

第11章 市場動態

• 推動市場要素
• 市場課題

第12章 市場趨勢與發展

第13章 案例研究

第14章 競爭情形

• 前五名市場領導者的競爭矩陣
• 前五名公司的SWOT分析
• 前十大主要企業的形勢
  • PT Mercedes-Benz Indonesia
  • Audi Indonesia
  • PT Toyota Motor Manufacturing Indonesia
  • PT Hyundai Motors Indonesia
  • PT BMW Indonesia
  • PT BYD Motor Indonesia
  • PT Ford Motor Indonesia
  • PT. Honda Prospect Motor
  • PT Mitsubishi Motors Krama Yudha Indonesia (MMKI)
  • PT Suzuki Indomobil Motor

第15章 策略性建議

第16章 關於調查公司·免責聲明

Indonesia connected car market is projected to witness a CAGR of 17.35% during the forecast period 2025-2032, growing from USD 9.07 billion in 2024 to USD 32.62 billion in 2032. The market is evolving at a fast rate with technological advancements and growing demand for smart, safe, and efficient vehicles. The market is driven by a combination of factors, i.e., the surging demand for safety features, customer demand for green and smart vehicles, and fast-paced technology developments in AI, IoT, and 5G connectivity. Government investment and initiatives in specific areas towards digital infrastructure and smart city developments fuel the growth further.

The biggest segment of embedded system is spearheading the connected car evolution. Embedded systems are the core hardware and software built directly into connected cars, providing native, independent connectivity. Their dominance stems from superior reliability, enhanced security, and deep OEM integration. This enables critical functions, ensures regulatory compliance, and facilitates OTA updates, making them the largest and most foundational segment. Regionally, West Indonesia is at the forefront of this change with its advanced infrastructure, high urbanization level, and dominance of technology aficionados. Primary cities like Jakarta and Bandung are hotbeds of innovation with heavy investment from global automobile makers and technology companies. The region focuses on smart city initiatives and increased digital connectivity in the ideal environment for connected car adoption. The rest of Indonesia is slowly catching up as well, with increased awareness and infrastructure formation creating opportunities for future expansion. On the competition front, the stage is set ablaze with automakers and technology players collaborating to introduce sophisticated features and capture market share.

For instance, in September 2024, PT. Telekomunikasi Selular (Telkomsel) signed two agreements to strengthen its presence in the automotive sector, focusing on IoT, Wi-Fi connectivity for connected cars, and a digital ecosystem for electric vehicles (EVs). Its enterprise unit partnered with PT. Toyota-Astra Motor to integrate IoT and in-car Wi-Fi into Toyota's 'T Intouch' telematics app for the new Fortuner SUV series. The app allows users to control features like real-time vehicle tracking, remote engine shut-off, component diagnostics, and "time fencing" via smartphones or the car's head unit and rear-seat entertainment screen. This collaboration enhances connectivity and user experience in next-generation vehicles.

Technology Development Drives Market Growth

The connected car market is being propelled by technological advancement as the auto sector is changing with artificial intelligence, the Internet of Things, and 5G connectivity. Because of these developments, vehicles can now interact with infrastructure, other cars, and peripheral equipment, enhancing user experience, security, and productivity. Technology-savvy consumers are attracted to smarter functionalities such as autonomous driving, remote diagnostics, and live traffic maps. In addition, cloud platforms and over-the-air upgrades ensure that vehicles are always running the latest software. With cooperation between automakers and technology companies, the focus is now on creating safe, user-friendly, and frictionless technologies. Not only does this technology change address consumers' needs, but it also compels governments and industries to design smart infrastructure, which speeds up the creation of connected automobiles.

For instance, in September 2024, PT NETA Auto Indonesia announced the price of its latest medium SUV lineup the NETA X. to feature intelligent technology in different safety features embodied in the theme of 'High Technology Vibes', the NETA X 500 Supreme features Level 2 Advanced Assistance System (ADAS) with the backup of 11 High Precision Sensors that surround the vehicle. The front cabin is fitted with Wireless Phone Charging, a 15.6-inch Intelligent Central Control Screen linked to the NETA Auto App with a split-screen layout customizable for individual drivers, and a floating D-shaped steering wheel. The NETA X also features a V2L (vehicle-to-load) function and an intelligent connected cockpit to offer a better driving experience.

New Product Launches Bolster the Demand

Increasing demand for connected vehicles in Indonesia is being driven by new models as tech players and auto firms work together to launch innovative features. Such cars, with enhanced connectivity solutions, provide improved safety, real-time navigation, and easy connection with smartphones and other devices. Such cars' convenience and personalized experience are increasingly attracting customers. Additionally, the push for smart city initiatives and higher digital infrastructure is giving a good environment for the adoption of connected cars. As more people become environmentally aware, most of these new models also emphasize green technologies. With added competition, affordability and local solutions are being favored by companies, and these are making connected cars feasible to a larger number of people in Indonesia.

For instance, in March 2023, PT Hyundai Motors Indonesia (HMID) introduced the latest model with Hyundai Bluelink, the flagship connected car offering of the company. This innovation enables Stargazer owners to connect and access their cars intuitively via a smartphone application, giving them greater ease and convenience of use. Having Bluelink integrated reflects the company's aspiration to provide smarter, connected solutions for mobility on the move and a user-centric driving experience.

West Indonesia Dominates the Market

West Indonesia acquires the highest market share for connected cars because of its growing infrastructure, expanding cities, and technologically advanced population. Large cities such as Jakarta and Bandung are attracting investments from automakers and technology giants looking to capitalize on the region's potential. With improved road networks and the thrust for intelligent city ventures, West Indonesia was the place where connected car technology had to expand as the auto market expanded. Western Indonesia is the dominating region with early adopters who are quick to embrace new tech, making it a hotspot for innovation.

For instance, in November 2024, PT BYD Motor Indonesia continued to bring innovative electric vehicles closer to the people of Indonesia with its Mall-to-Mall exhibitions in West Indonesian cities Medan and Semarang. In 2024, similar exhibitions also took place in Jakarta, Bandung, and Makassar.

Embedded Systems Acquires Highest Market Share

The embedded segment dominated the market in 2024 due to growing demand for real-time vehicle services and safety regulation compliance. Car manufacturers are increasingly fitting vehicles with embedded connectivity solutions. Such systems provide essential functions like over-the-air (OTA) updates, emergency services, and real-time navigation assistance. Embedding telematics units helps OEMs obtain greater control over data streaming and service ecosystems, boosting brand differentiation as well as customer retention. Collaborations among automobile manufacturers, telecommunication operators, and cloud vendors are broadening to provide secure, scalable connectivity infrastructures.

During the forecast period, the embedded segment is poised for even greater technological sophistication and integration, driven by the rapid adoption of 5G connectivity and the burgeoning development of Vehicle-to-Everything (V2X) communication. These advancements will enable ultra-low latency data exchange, paving the way for advanced autonomous driving features, enhanced traffic management, and sophisticated in-vehicle infotainment experiences. This continuous evolution will ensure the embedded segment remains at the forefront, providing greater advantages associated to the connected cars.

Future Market Scenario (2025 - 2032F)

The integration of advanced AI and machine learning will accelerate the development of autonomous driving capabilities. This will redefine mobility, offering safer and more efficient transportation solutions.

The rollout of 5G networks will enhance vehicle-to-everything (V2X) communication, enabling seamless interaction between cars, infrastructure, and devices. This will improve traffic management and reduce accidents.

Connected cars will play a pivotal role in the growth of ridesharing and car-sharing platforms. These services will leverage real-time data to optimize routes and improve user convenience.

Automakers will prioritize eco-friendly technologies, such as electric and hybrid connected cars, to meet environmental regulations and consumer demand. This shift will drive innovation in energy-efficient mobility solutions.

Key Players Landscape and Outlook

The competitive landscape of the connected car market is highly dynamic, with key players and stakeholders including automakers, tech giants, and telecom providers. Honda Prospect Motor, consistently embedding sophisticated telematics solutions such as T-Intouch and Honda Connect into their best-selling models. These systems offer crucial features like remote vehicle control, emergency services, and real-time navigation, capitalizing on their vast existing customer base and extensive dealer networks. Concurrently, premium European players like PT Mercedes-Benz Indonesia and PT BMW Indonesia set the benchmark for connectivity, offering comprehensive digital ecosystems through Mercedes me connect and BMW ConnectedDrive, emphasizing advanced infotainment and highly integrated services for discerning customers. For instance, in 2024, PT BMW Indonesia upgraded majority of the BMW vehicles from 2024 onwards, a SIM card is permanently installed and generally active which is the basic requirement for using BMW ConnectedDrive as well as for meeting legal requirements, such as statutory emergency call.

Tech companies such as Google, Apple, and Qualcomm provide software platforms and connectivity solutions. Telecom providers like Huawei enable 5G communication. Startups and mobility platforms (e.g., Uber, Grab) are also entering the space, focusing on fleet management and ride-hailing integration. Partnerships between automakers and tech firms are common, driving innovation in autonomous driving and smart city integration. The market is characterized by rapid technological advancements, regulatory support, and increasing consumer demand for connected features, making it highly competitive and collaborative.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Impact of U.S. Tariffs

4. Executive Summary

• 4.1. Voice of Customer
• 4.2. Brand Awareness
• 4.3. Factors Considered in Purchase Decisions
  • 4.3.1. Features and Other Value-Added Service
  • 4.3.2. After-Sales Support and Services
  • 4.3.3. Quality of Products
  • 4.3.4. Utility

5. Indonesia Connected Car Market Outlook, 2018-2032F

• 5.1. Market Size Analysis & Forecast
  • 5.1.1. By Value
  • 5.1.2. By Volume
• 5.2. Market Share Analysis & Forecast
  • 5.2.1. By System Type
    • 5.2.1.1. Embedded System
    • 5.2.1.2. Tethered System
  • 5.2.2. By Connectivity
    • 5.2.2.1. 3G/4G Connectivity
    • 5.2.2.2. 5G Connectivity
  • 5.2.3. By Vehicle Type
    • 5.2.3.1. Internal Combustion Engines (ICE) Vehicle
    • 5.2.3.2. Electric/Hybrid Vehicle
  • 5.2.4. By Region
    • 5.2.4.1. West
    • 5.2.4.2. Central
    • 5.2.4.3. East
  • 5.2.5. By Company Market Share Analysis (Top 5 Companies and Others - By Value, 2024)
• 5.3. Market Map Analysis, 2024
  • 5.3.1. By System Type
  • 5.3.2. By Connectivity
  • 5.3.3. By Vehicle Type
  • 5.3.4. By Region

6. Demand Supply Analysis

7. Value Chain Analysis

8. Porter's Five Forces Analysis

9. PESTLE Analysis

10. Pricing Analysis

11. Market Dynamics

• 11.1. Market Drivers
• 11.2. Market Challenges

12. Market Trends and Developments

13. Case Studies

14. Competitive Landscape

• 14.1. Competition Matrix of Top 5 Market Leaders
• 14.2. SWOT Analysis for Top 5 Players
• 14.3. Key Players Landscape for Top 10 Market Players
  • 14.3.1. PT Mercedes-Benz Indonesia
    • 14.3.1.1. Company Details
    • 14.3.1.2. Key Management Personnel
    • 14.3.1.3. Products and Services
    • 14.3.1.4. Financials (As Reported)
    • 14.3.1.5. Key Market Focus and Geographical Presence
    • 14.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisition
  • 14.3.2. Audi Indonesia
  • 14.3.3. PT Toyota Motor Manufacturing Indonesia
  • 14.3.4. PT Hyundai Motors Indonesia
  • 14.3.5. PT BMW Indonesia
  • 14.3.6. PT BYD Motor Indonesia
  • 14.3.7. PT Ford Motor Indonesia
  • 14.3.8. PT. Honda Prospect Motor
  • 14.3.9. PT Mitsubishi Motors Krama Yudha Indonesia (MMKI)
  • 14.3.10. PT Suzuki Indomobil Motor

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

15. Strategic Recommendations

16. About Us and Disclaimer

List of Tables

• Table 1. Competition Matrix of Top 5 Market Leaders
• Table 2. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 3. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. Indonesia Connected Car Market, By Value, In USD Billion, 2018-2032F
• Figure 2. Indonesia Connected Car Market Share (%), By System Type, 2018-2032F
• Figure 3. Indonesia Connected Car Market Share (%), By Connectivity, 2018-2032F
• Figure 4. Indonesia Connected Car Market Share (%), By Vehicle Type, 2018-2032F
• Figure 5. Indonesia Connected Car Market Share (%), By Region, 2018-2032F
• Figure 6. By System Type Map-Market Size (USD Billion) & Growth Rate (%), 2024
• Figure 7. By Connectivity Map-Market Size (USD Billion) & Growth Rate (%), 2024
• Figure 8. By Vehicle Type Map-Market Size (USD Billion) & Growth Rate (%), 2024
• Figure 9. By Region Map-Market Size (USD Billion) & Growth Rate (%), 2024