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市場調查報告書
商品編碼
1740725

淨水器的泰國市場評估:各技術，類別，各用途，各流通管道，各地區，機會，預測(2018年～2032年)

Thailand Water Purifier Market Assessment, By Technology, By Type, By Application, By Distribution Channel, By Region, Opportunities and Forecast, 2018-2032F
出版日期: | 出版商: Market Xcel - Markets and Data | 英文 130 Pages | 商品交期: 3-5個工作天內

價格

泰國淨水器市場規模預計將從2024年的3.0914億美元增至2032年的5.885億美元，在2025-2032年預測期內的複合年增長率為8.38%，這主要得益於人們對水質和水安全的日益關注。城鎮化、工業化和日益增強的健康意識正在推動住宅和商業領域對淨水解決方案的需求成長。技術進步和多樣化的產品供應正在滿足日益多樣化的消費者需求。

市場擴張反映了該地區更廣泛的趨勢，即改善水基礎設施和環境永續性，這使得泰國成為東南亞淨水產業的領先國家。此外，泰國市場的巨大潛力也吸引了許多國際巨頭打破障礙進入該市場。

例如，2025年5月，中國安吉爾淨水器公司（深圳安吉爾飲用水工業集團）透過與泰國Mazuma公司合作，在分銷和售後服務方面進入泰國市場。該公司攜帶主打產品RO A7 SE和RO Magic Cube X3進入泰國市場。 RO A7 SE是一款台下式淨水器，採用分離式設計，可提供飲用、烹飪和清潔等多種淨水等級。

本報告提供泰國的淨水器市場相關調查分析，提供市場規模與預測，市場動態，主要企業的形勢等資訊。

目錄

第1章 計劃的範圍和定義

第2章 調查手法

第3章 對泰國的淨水器市場的美國關稅的影響

第4章 摘要整理

第5章 客戶的迴響

  • 受訪者的人口統計
  • 品牌認知度
  • 決定購買時考慮的要素
  • 優先的技術
  • 優先的類型
  • 優先的流通管道
  • 購買後面臨的課題

第6章 泰國的淨水器市場預測(2018年～2032年)

  • 市場規模的分析與預測
    • 金額
    • 數量
  • 市場佔有率的分析與預測
    • 各技術
      • 逆滲透(RO)
      • 紫外線(UV)
      • 超過濾(UF)
      • 混合
      • 其他
    • 類別
      • POU
      • POE
    • 各用途
      • 住宅
      • 工商業
    • 各流通管道
      • 直銷
      • 零售店
      • 線上
      • 其他
    • 各地區
      • 北部
      • 南部
      • 中部
      • 東部
    • 市場佔有率分析:各企業(前五名公司和其他)(金額)(2024年)
  • 市場地圖分析(2024年)
    • 各技術
    • 類別
    • 各用途
    • 各流通管道
    • 各地區

第7章 供需分析

第8章 進口和出口的分析

第9章 價值鏈分析

第10章 波特的五力分析

第11章 大環境分析

第12章 價格分析

第13章 市場動態

  • 推動市場要素
  • 市場課題

第14章 市場趨勢與發展

第15章 政策和法規形勢

第16章 案例研究

第17章 競爭情形

  • 前五名市場領導者的競爭矩陣
  • 前五名公司的SWOT分析
  • 前十大主要企業的形勢
    • Function International Public Company Limited
    • LG Electronics (M) Sdn. Bhd.
    • Coway (Thailand) Company Limited
    • PureGen Water Sdn. Bhd.
    • 3M Thailand Sdn. Bhd.
    • Mazuma (Thailand) Co., Ltd.
    • Amway (Thailand) Sdn. Bhd
    • Elken Service Sdn Bhd. (Biopure Thailand)
    • Nikom Global Marketing (M) Sdn. Bhd.
    • Panasonic Thailand Sdn. Bhd.

第18章 策略性建議

第19章 關於調查公司·免責聲明

Product Code: MX13235

Thailand water purifier market is projected to witness a CAGR of 8.38% during the forecast period 2025-2032, growing from USD 309.14 million in 2024 to USD 588.50 million in 2032F owing to increasing concerns over water quality and safety. Urbanization, industrialization, and rising health awareness have led to higher demand for purification solutions across residential and commercial sectors. Technological advancements and diverse product offerings cater to varying consumer needs.

The market expansion reflects a broader regional trend towards improved water infrastructure and environmental sustainability, positioning Thailand as a significant player in Southeast Asia's water purification industry. Furthermore, major international companies are breaking barriers and entering the Thailand market as it holds higher potential.

For instance, in May 2025, China's ANGEL Water Purifiers (Shenzhen ANGEL Drinking Water Industrial Group) collaborated with Mazuma (Thailand) for distribution & after-sales service and entered the Thailand market. The company entered the market with its key products, RO A7 SE & RO Magic Cube X3. RO A7 SE is a split-design undersink water purifier that enables multiple purity levels - drink, cook, or clean.

Health Awareness, along with Urbanization, Drives the Thailand Water Purifier Market

Growing public awareness of waterborne diseases and contaminants has heightened demand for reliable water purification systems. Consumers are increasingly prioritizing health, leading to a surge in residential and commercial installations. Educational campaigns and media coverage have further emphasized the importance of clean drinking water, influencing purchasing decisions. This heightened consciousness is a primary driver, compelling manufacturers to innovate and offer solutions that address specific health concerns related to water quality. The country's rapid urban growth and industrial expansion have strained existing water resources, leading to increased pollution and reduced water quality. As cities expand and industries proliferate, the risk of water contamination rises, necessitating effective purification solutions. This urban-industrial dynamic has created a substantial market for water purifiers, as both households and businesses seek to ensure access to safe water amidst environmental challenges.

Technological Advancements and Government Regulations to Shape the Market Dynamics

Innovations in water purification technologies, such as reverse osmosis, ultraviolet, and nanofiltration, have enhanced the efficiency and affordability of water purifiers. These advancements have made high-quality purification accessible to a broader consumer base. Additionally, the integration of smart features and user-friendly interfaces has increased consumer interest, driving market growth. Continuous research and development efforts are expected to further propel the adoption of advanced purification systems in Thailand.

For instance, in 2024, TSR Living Solution Public Company Limited introduced a new product, the Safe Lite Plus, which is a compact and affordable UF water purifier featuring a six-stage filtration system that can be easily installed by users. This product is designed to appeal to consumers in the e-marketplace sector, which represents a significant market that prioritizes convenience at an accessible price point.

The Thai government has implemented policies and regulations aimed at improving water quality and promoting public health. Initiatives such as subsidies for water purification systems and stricter water quality standards have encouraged both consumers and businesses to invest in purification solutions. These governmental efforts not only raise awareness but also create a supportive environment for market expansion, reinforcing the importance of clean water access as a national priority.

Reverse Osmosis Segment Holds the Larger Market Share

The reverse osmosis (RO) segment leads the Thailand water purifier market due to its superior ability to remove a wide range of contaminants, including dissolved solids, heavy metals, bacteria, and chemicals, which addresses growing consumer concerns about water quality and safety. The trend is fueled by increasing health consciousness, rapid urbanization, and heightened awareness of waterborne diseases, especially in densely populated urban centers such as Bangkok, where tap water quality is a persistent concern. Technological advancements have made RO systems more efficient, compact, and accessible, catering to both residential and commercial needs. Additionally, the shift toward advanced, multi-stage filtration systems- often combining RO with UV and activated carbon technologies- aligns with consumer preferences for comprehensive purification and better-tasting water. The proliferation of e-commerce and improved distribution networks further support the widespread adoption of RO purifiers, solidifying their dominance in the market.

For instance, in December 2023, Bio-Link (Holdings) Limited, based in Hong Kong, introduced an advanced reverse osmosis water purification system. This crucial advancement not only reinforces Bio-Link's position as a leader in the global water purification sector but also represents a major step forward in their international strategy, integrating American technological innovations into Asian markets.

Impact of U.S. Tariffs on Thailand Water Purifier Market

The imposition of U.S. tariffs on Thai exports has indirect repercussions on Thailand's water purifier market. Increased tariffs can lead to higher costs for imported components essential for manufacturing purification systems, thereby raising production expenses. This cost escalation may result in higher prices for end consumers, potentially dampening demand. Furthermore, the broader economic strain from reduced export revenues could affect consumer spending power, indirectly influencing the market. Manufacturers may need to explore alternative supply chains or localize production to mitigate these impacts and maintain competitiveness.

Key Players Landscape and Outlook

Key players in Thailand's water purifier market are adopting multifaceted strategies to strengthen their market position. They focus on innovation, developing advanced purification technologies that cater to diverse consumer needs, including energy-efficient and smart systems. Expanding distribution channels, both online and offline, ensures wider market reach and accessibility. These players also invest in customer education, highlighting the health benefits of purified water to drive demand. After-sales services, such as maintenance and warranty programs, are emphasized to enhance customer satisfaction and loyalty. Collaborations with local partners and adherence to regulatory standards further solidify their market presence. By aligning product offerings with consumer preferences and market trends, these companies aim to sustain growth and competitiveness in a dynamic market landscape. Companies focus on learning about new technologies and putting them to work through advanced R&D.

For instance, in January 2022, Coway (Thailand) Co Ltd.'s Neo Plus Water Purifier, featuring advanced reverse osmosis filtration, earned NSF-JWPA P508 certification for effective water purification in low-pressure areas, benefiting markets such as Thailand. This innovation addresses local infrastructure challenges, ensuring safe, clean water. The model's popularity in Southeast Asia reflects Coway's commitment to providing high-standard water solutions tailored for Thailand's diverse water supply conditions.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Impact of U.S. Tariffs on Thailand Water Purifier Market

4. Executive Summary

5. Voice of Customers

  • 5.1. Respondent's Demographic
  • 5.2. Brand Awareness
  • 5.3. Factors Considered in Purchase Decisions
  • 5.4. Preferred Technology
  • 5.5. Preferred Type
  • 5.6. Preferred Distribution Channel
  • 5.7. Challenges Faced Post Purchase

6. Thailand Water Purifier Market Outlook, 2018-2032F

  • 6.1. Market Size Analysis & Forecast
    • 6.1.1. By Value
    • 6.1.2. By Volume
  • 6.2. Market Share Analysis & Forecast
    • 6.2.1. By Technology
      • 6.2.1.1. Reverse Osmosis (RO)
      • 6.2.1.2. Ultraviolet (UV)
      • 6.2.1.3. Ultrafilters (UF)
      • 6.2.1.4. Hybrid
      • 6.2.1.5. Others
    • 6.2.2. By Type
      • 6.2.2.1. Point of Use
        • 6.2.2.1.1. Under the Counter
        • 6.2.2.1.2. Wall Mounted
        • 6.2.2.1.3. Faucet Mounted
        • 6.2.2.1.4. Others
      • 6.2.2.2. Point of Entry
    • 6.2.3. By Application
      • 6.2.3.1. Residential
      • 6.2.3.2. Commercial and Industrial
    • 6.2.4. By Distribution Channel
      • 6.2.4.1. Direct Sales
      • 6.2.4.2. Retail Stores
      • 6.2.4.3. Online
      • 6.2.4.4. Others
    • 6.2.5. By Region
      • 6.2.5.1. North
      • 6.2.5.2. South
      • 6.2.5.3. Central
      • 6.2.5.4. East
    • 6.2.6. By Company Market Share Analysis (Top 5 Companies and Others - By Value, 2024)
  • 6.3. Market Map Analysis, 2024
    • 6.3.1. By Technology
    • 6.3.2. By Type
    • 6.3.3. By Application
    • 6.3.4. By Distribution Channel
    • 6.3.5. By Region

7. Demand Supply Analysis

8. Import and Export Analysis

9. Value Chain Analysis

10. Porter's Five Forces Analysis

11. PESTLE Analysis

12. Pricing Analysis

13. Market Dynamics

  • 13.1. Market Drivers
  • 13.2. Market Challenges

14. Market Trends and Developments

15. Policy and Regulatory Landscape

16. Case Studies

17. Competitive Landscape

  • 17.1. Competition Matrix of Top 5 Market Leaders
  • 17.2. SWOT Analysis for Top 5 Players
  • 17.3. Key Players Landscape for Top 10 Market Players
    • 17.3.1. Function International Public Company Limited
      • 17.3.1.1. Company Details
      • 17.3.1.2. Key Management Personnel
      • 17.3.1.3. Key Products Offered
      • 17.3.1.4. Key Financials (As Reported)
      • 17.3.1.5. Key Market Focus and Geographical Presence
      • 17.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisition
    • 17.3.2. LG Electronics (M) Sdn. Bhd.
    • 17.3.3. Coway (Thailand) Company Limited
    • 17.3.4. PureGen Water Sdn. Bhd.
    • 17.3.5. 3M Thailand Sdn. Bhd.
    • 17.3.6. Mazuma (Thailand) Co., Ltd.
    • 17.3.7. Amway (Thailand) Sdn. Bhd
    • 17.3.8. Elken Service Sdn Bhd. (Biopure Thailand)
    • 17.3.9. Nikom Global Marketing (M) Sdn. Bhd.
    • 17.3.10. Panasonic Thailand Sdn. Bhd.

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

18. Strategic Recommendations

19. About Us and Disclaimer

List of Tables

  • Table 1. Competition Matrix of Top 5 Market Leaders
  • Table 2. Mergers & Acquisitions/ Joint Ventures (If Applicable)
  • Table 3. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

  • Figure 1. Thailand Water Purifier Market, By Value, In USD Million, 2018-2032F
  • Figure 2. Thailand Water Purifier Market, By Volume, In Thousand Units, 2018-2032F
  • Figure 3. Thailand Water Purifier Market Share (%), By Technology, 2018-2032F
  • Figure 4. Thailand Water Purifier Market Share (%), By Type, 2018-2032F
  • Figure 5. Thailand Water Purifier Market Share (%), By Application, 2018-2032F
  • Figure 6. Thailand Water Purifier Market Share (%), By Distribution Channel, 2018-2032F
  • Figure 7. Thailand Water Purifier Market Share (%), By Region, 2018-2032F
  • Figure 8. By Technology Map-Market Size (USD Million) & Growth Rate (%), 2024
  • Figure 9. By Type Map-Market Size (USD Million) & Growth Rate (%), 2024
  • Figure 10. By Application Map-Market Size (USD Million) & Growth Rate (%), 2024
  • Figure 11. By Distribution Channel Map-Market Size (USD Million) & Growth Rate (%), 2024
  • Figure 12. By Region Map-Market Size (USD Million) & Growth Rate (%), 2024