馬來西亞的淨水器市場:各技術，類別，各用途，各流通管道，各地區，機會，預測，2018年～2032年

馬來西亞淨水器市場規模預計將從2024年的5.264億美元增長至2032年的9.9105億美元，在預測期內（2025-2032年）的複合年增長率為8.23%。這主要得益於人們對水質的認識不斷提高、健康問題日益關注以及可支配收入的不斷增長。主要推動因素包括對水傳播疾病和重金屬、細菌以及工業廢物等污染日益增長的擔憂，這引發了人們對自來水安全的擔憂。金金河傾倒化學廢棄物導致河川污染等問題進一步削弱了人們對市政供水的信心，促使家庭用戶購買有效的淨水設備。此外，政府的清潔飲用水計畫和非政府組織的倡議活動也證明了淨水器的重要性。

都市化和可支配收入的提高也推動了市場的成長，越來越多的中等收入消費者能夠負擔得起高端淨水系統。都市化促使人們向現代化生活方式轉變，淨水器成為燒水或依賴瓶裝水等傳統飲水方式的便捷替代品，尤其是在公寓和城市住宅區。互聯淨水器（物聯網）、多級過濾（逆滲透+紫外線+超濾）和鹼性離子水功能等技術驅動的創新正在吸引註重健康的消費者的注意。 Shopee Pte. Ltd. 和 Lazada 集團旗下的 Lazada 等電商平台的蓬勃發展，使得淨水器更容易獲得，網紅代言和線上客戶評論成為消費者購買決策的主要驅動力。環保意識也是一個主要驅動力，越來越多的馬來西亞人選擇淨水器來減少塑膠瓶的使用和浪費。各大公司紛紛推出環保產品，例如可回收濾芯和節能型號。所有這些因素共同造就了馬來西亞淨水器市場蓬勃發展、快速成長的局面。

例如，LG Electronics (M) Sdn. Bhd 於 2023 年 8 月推出了 LG PuriCare 自助式無水箱淨水器 Objet Collection，開啟了淨水器超越功能性的新時代。這款創新設備重新定義了淨水器的角色，將美觀與實用完美融合，重新定義了居家環境。

本報告提供馬來西亞的淨水器市場相關調查，提供市場概要，以及各技術，類別，各用途，各流通管道，各地區趨勢，及加入此市場的主要企業簡介等資訊。

目錄

第1章 計劃的範圍和定義

第2章 調查手法

第3章 美國的關稅的影響

第4章 摘要整理

第5章 顧客的迴響

第6章 馬來西亞淨水器市場預測，2018年～2032年

• 市場規模分析與預測
• 市場佔有率分析與預測
  • 各技術
    • 逆滲透(RO)
    • 紫外線(UV)
    • 超過濾設備(UF)
    • 混合
    • 其他
  • 類別
    • POU型
    • POE型
  • 各用途
    • 住宅
    • 商業及工業
  • 各流通管道
    • 直銷
    • 零售店
    • 線上
    • 其他
  • 各地區
    • 北部
    • 東部
    • 中央部
    • 南部
  • 各企業市場佔有率分析(前五名公司以及其他- 各金額，2024年)
• 2024年的市場地圖分析

第7章 需求供給分析

第8章 進出口的分析

第9章 價值鏈分析

第10章 波特的五力分析

第11章 大環境分析

第12章 價格分析

第13章 市場動態

• 市場促進因素
• 市場課題

第14章 市場趨勢與發展

第15章 政策和法規情形

第16章 案例研究

第17章 競爭情形

• 前五名市場領導的競爭矩陣
• 前五名參與企業的SWOT分析
• 前10名市場主要企業的形勢
  • CUCKOO International (MAL) Sdn Bhd
  • 3M Malaysia Sdn. Bhd.
  • LG Electronics (M) Sdn. Bhd.
  • Aqua Kent RO Malaysia
  • Elken Service Sdn Bhd. (Biopure Malaysia)
  • Amway (Malaysia) Sdn. Bhd
  • PureGen Water Sdn. Bhd.
  • Coway (Malaysia) Sdn. Bhd.
  • Nikom Global Marketing (M) Sdn. Bhd.
  • Panasonic Malaysia Sdn. Bhd.

第18章 策略性建議

第19章 關於調查公司·免責聲明

Malaysia water purifier market is projected to witness a CAGR of 8.23% during the forecast period 2025-2032, growing from USD 526.40 million in 2024 to USD 991.05 million in 2032F, owing to increasing awareness about water quality, health concerns, and rising disposable income. Among the key drivers is rising concern regarding waterborne diseases and pollution, such as heavy metals, bacteria, and industrial waste, which have heightened concerns over the safety of tap water. Issues such as the Sungai Kim Kim chemical waste dumping that led to toxic river pollution further destroyed confidence in municipal water supplies, driving domestic users to obtain effective purification means. Moreover, government programs and campaigns by NGOs advocating clean drinking water have also legitimized the necessity of water purifiers.

Urbanization and increasing disposable incomes have also driven market growth, with more middle-income consumers able to afford high-end filtration systems. Urbanization has shifted lifestyles towards modernity, and water purifiers have become an easy substitute for older methods such as boiling water or depending on bottled water, especially in condominiums and urban apartments. Technology-driven innovations, e.g., connected purifiers (IoT), multi-step filtration (RO + UV + UF), and alkaline water functions, are gaining the attention of health-aware consumers. E-commerce website growth, e.g., Shopee Pte. Ltd. operating under the trade name Shopee and Lazada belonging to the Lazada group, has subsequently increased ease of access, with influencer endorsements and online customer reviews being prime drivers of consumer purchasing decisions. Green concerns are another major driver, with Malaysians increasingly using water purifiers to minimize the use of plastic bottles and reduce waste. Companies are reacting with environmentally friendly products, including recyclable cartridges and power-efficient models. All these combined are creating a vibrant and fast-growing water purifier market in Malaysia.

For instance, in August 2023, LG Electronics (M) Sdn. Bhd, kicked off a new era of water purification that transcends functionality with the launch of LG PuriCare Self-Service Tankless Water Purifier, Objet Collection. This innovative appliance reimagines the role of a water purifier, seamlessly blending aesthetics and utility to redefine home environments.

Rising Health Awareness and Waterborne Diseases Drive the Malaysia Water Purifier Market

The increasing need for safe water due to waterborne diseases and contaminated sources is the major driver of the Malaysia water purifier market. As more cases of heavy metals, bacteria, and chemical contaminants in water sources are reported, consumers are more alert about the safety of water. This has increased the demand for effective purification systems capable of removing toxic impurities such as lead, arsenic, and chlorine, which mere boiling cannot eliminate. In addition, increased health awareness among Malaysians has triggered the use of water purifiers as a preventive solution against diseases caused by inadequate water quality, such as gastrointestinal infections and kidney diseases. Public health campaigns and tightened water quality measures have further promoted the use of efficient filtration measures. Consequently, families are spending more money on sophisticated purification processes such as reverse osmosis (RO), ultraviolet (UV), and ultrafiltration (UF) appliances to have safe and clean water for drinking.

For instance, in June 2023, Acerpure Inc. launched the Acerpure Aqua WP1 water purifier in Malaysia. This sleek countertop model features an 8.7-liter water tank, providing you with clean hot or cold water at end-user fingertips, selecting temperatures ranging from 40°C to 95°C, and it even infuses the water with hydrogen to offer some health benefits.

Technological Advancements Drive the Malaysia Water Purifier Market

Malaysia water purifier market is growing steadily, driven by swift technological advancements that improve the efficiency of water purification, convenience, and user satisfaction. Filtration technologies, including Reverse Osmosis (RO), Ultraviolet (UV) water purification, and Ultrafiltration (UF), are evolving to become more advanced, with multi-stage removal of contaminants and reduced water wastage. Intelligent purifiers with IoT connectivity and real-time monitoring features are becoming popular, enabling users to monitor water quality, filter life, and system performance through mobile apps and app-controlled units. Also, the inclusion of alkaline water filtering and mineral-enriching cartridges meets health-conscious consumers' needs for additional nutritional value. Energy-saving designs and low-waste RO systems are meant to reduce environmental impacts, pleasing eco-conscious buyers. The proliferation of space-efficient, compact purifiers has also fueled growth in urban homes with constrained space. With the improvement of manufacturers embracing AI-based maintenance notifications and automatic cleaning technology remains a major catalyst to make water purifiers more efficient, convenient, and accessible across Malaysia's diverse populace.

For instance, in October 2024, Amway (Malaysia) Sdn. Bhd launched its latest innovation, the eSpring Water Purifier. This cutting-edge device features three layers of top-notch filtration and advanced UV-C LED technology, marking a significant leap forward for home water treatment systems in Malaysia.

Reverse Osmosis Technology is Dominating the Growth of the Market

Malaysia's water purifier industry is seeing tremendous growth, with reverse osmosis (RO) technology taking center stage in this growth. RO technology has become highly sought after because of its unparalleled capacity to eliminate as much as 99% of impurities, such as toxic heavy metals including lead and arsenic, dissolved salts, bacteria, and microplastics, to become the go-to option for domestic and commercial use to provide the cleanest drinking water. This demand growth is a result of increased health fears regarding water pollution throughout Malaysia due to industrial contamination and antiquated water systems, prompting increasingly health-aware consumers to look for dependable methods of filtration that extend past the capability of conventional boiling or rudimentary filters. Technological advancements have increasingly bolstered RO's market base, with contemporary systems now remediating such erstwhile weaknesses as significant water wastage through more energy-efficient designs that minimize wastewater. Incorporating smart features such as TDS monitoring, filter replacement notification, and Wi-Fi has added to user convenience and system performance. With the technology further developing through hybrid RO+UV technology and mineral-retention features, RO is set to continue to hold its market leadership role. This is part of a larger movement towards high-tech, dependable solutions for Malaysia's water quality needs, with RO technology leading the way in terms of performance within the industry.

For instance, in November 2023, Panasonic Manufacturing Malaysia Berhad (PMMA), also known as Panasonic Malaysia Sdn. Bhd. launched its first Reverse Osmosis Water Purifier (ROWP) to the Vietnam market.

Impact of the U.S. Tariff on Malaysia Water Purifier Market

The U.S. government's recent imposition of tariffs on imported water purifiers (including those from Malaysia) is creating ripple effects across Malaysia's domestic market and export-oriented manufacturers.

Malaysian manufacturers exporting RO membranes and complete systems to the U.S. now face eroded price competitiveness against Chinese and Southeast Asian rivals.

With reduced export profitability, local brands are likely to intensify focus on Malaysia's home market. This could accelerate price competition and innovation, particularly in mid-range RO/UV purifiers.

The tariffs may force Malaysian assemblers to reduce reliance on Chinese components to avoid secondary tariffs.

Key Players Landscape and Outlook

Malaysia water purifier market is experiencing robust growth, driven by increasing public awareness of waterborne diseases and the critical need for safe drinking water. This heightened awareness, coupled with concerns over the quality of municipal water supplies and rapid urbanization, has significantly boosted demand for advanced water purification technologies, particularly in urban areas where water quality issues are more pronounced. Rising disposable incomes and improving living standards have enabled more Malaysians to invest in modern water purifiers, while consumer interest in smart, energy-efficient appliances is pushing manufacturers to innovate and expand their offerings. For instance, in July 2024, Panasonic Malaysia Sdn. Bhd. teamed up with Panasonic Corporation to carry out a study aimed at exploring how well boiling water can remove impurities such as manganese, iron, and chlorine, especially when compared to filtered water. Reverse osmosis (RO) systems dominate the market due to their effectiveness and efficiency, while UV and gravity-based purifiers are seeing declining adoption as consumers seek more advanced solutions. The residential sector remains the largest end user, but the commercial segment is growing rapidly, fueled by increased installations in offices, schools, and hospitality venues. With growing health consciousness, ongoing urbanization, and supportive government initiatives, the Malaysia water purifier market is poised for continued expansion and offers substantial opportunities for investment, especially in advanced and affordable purification technologies.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Impact of the U.S. Tariff

4. Executive Summary

5. Voice of Customers

• 5.1. Respondent's Demographic
• 5.2. Brand Awareness
• 5.3. Factors Considered in Purchase Decisions
• 5.4. Preferred Technology
• 5.5. Preferred Type
• 5.6. Preferred Distribution Channel
• 5.7. Challenges Faced Post Purchase

6. Malaysia Water Purifier Market Outlook, 2018-2032F

• 6.1. Market Size Analysis & Forecast
  • 6.1.1. By Value
  • 6.1.2. By Volume
• 6.2. Market Share Analysis & Forecast
  • 6.2.1. By Technology
    • 6.2.1.1. Reverse Osmosis (RO)
    • 6.2.1.2. Ultraviolet (UV)
    • 6.2.1.3. Ultrafilters (UF)
    • 6.2.1.4. Hybrid
    • 6.2.1.5. Others
  • 6.2.2. By Type
    • 6.2.2.1. Point of Use
      • 6.2.2.1.1. Under the Counter
      • 6.2.2.1.2. Wall Mounted
      • 6.2.2.1.3. Faucet Mounted
      • 6.2.2.1.4. Others
    • 6.2.2.2. Point of Entry
  • 6.2.3. By Application
    • 6.2.3.1. Residential
    • 6.2.3.2. Commercial and Industrial
  • 6.2.4. By Distribution Channel
    • 6.2.4.1. Direct Sales
    • 6.2.4.2. Retail Stores
    • 6.2.4.3. Online
    • 6.2.4.4. Others
  • 6.2.5. By Region
    • 6.2.5.1. Northern
    • 6.2.5.2. Eastern
    • 6.2.5.3. Central
    • 6.2.5.4. Southern
  • 6.2.6. By Company Market Share Analysis (Top 5 Companies and Others - By Value, 2024)
• 6.3. Market Map Analysis, 2024
  • 6.3.1. By Technology
  • 6.3.2. By Type
  • 6.3.3. By Application
  • 6.3.4. By Distribution Channel
  • 6.3.5. By Region

7. Demand Supply Analysis

8. Import and Export Analysis

9. Value Chain Analysis

10. Porter's Five Forces Analysis

11. PESTLE Analysis

12. Pricing Analysis

13. Market Dynamics

• 13.1. Market Drivers
• 13.2. Market Challenges

14. Market Trends and Developments

15. Policy and Regulatory Landscape

16. Case Studies

17. Competitive Landscape

• 17.1. Competition Matrix of Top 5 Market Leaders
• 17.2. SWOT Analysis for Top 5 Players
• 17.3. Key Players Landscape for Top 10 Market Players
  • 17.3.1. CUCKOO International (MAL) Sdn Bhd
    • 17.3.1.1. Company Details
    • 17.3.1.2. Key Management Personnel
    • 17.3.1.3. Key Products Offered
    • 17.3.1.4. Key Financials (As Reported)
    • 17.3.1.5. Key Market Focus and Geographical Presence
    • 17.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisition
  • 17.3.2. 3M Malaysia Sdn. Bhd.
  • 17.3.3. LG Electronics (M) Sdn. Bhd.
  • 17.3.4. Aqua Kent RO Malaysia
  • 17.3.5. Elken Service Sdn Bhd. (Biopure Malaysia)
  • 17.3.6. Amway (Malaysia) Sdn. Bhd
  • 17.3.7. PureGen Water Sdn. Bhd.
  • 17.3.8. Coway (Malaysia) Sdn. Bhd.
  • 17.3.9. Nikom Global Marketing (M) Sdn. Bhd.
  • 17.3.10. Panasonic Malaysia Sdn. Bhd.

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

18. Strategic Recommendations

19. About Us and Disclaimer

List of Tables

• Table 1. Competition Matrix of Top 5 Market Leaders
• Table 2. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 3. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. Malaysia Water Purifier Market, By Value, In USD Billion, 2018-2032F
• Figure 2. Malaysia Water Purifier Market, By Volume, In Thousand Units, 2018-2032F
• Figure 3. Malaysia Water Purifier Market Share (%), By Technology, 2018-2032F
• Figure 4. Malaysia Water Purifier Market Share (%), By Type, 2018-2032F
• Figure 5. Malaysia Water Purifier Market Share (%), By Application, 2018-2032F
• Figure 6. Malaysia Water Purifier Market Share (%), By Distribution Channel, 2018-2032F
• Figure 7. Malaysia Water Purifier Market Share (%), By Region, 2018-2032F
• Figure 8. By Technology Map-Market Size (USD Billion) & Growth Rate (%), 2024
• Figure 9. By Type Map-Market Size (USD Billion) & Growth Rate (%), 2024
• Figure 10. By Application Map-Market Size (USD Billion) & Growth Rate (%), 2024
• Figure 11. By Distribution Channel Map-Market Size (USD Billion) & Growth Rate (%), 2024
• Figure 12. By Region Map-Market Size (USD Billion) & Growth Rate (%), 2024