印度的電視市場:各顯示器類型，各螢幕大小，各技術，各終端用戶，各種價格，各流通管道，各地區，機會，預測，2019年～2033年

受收入成長、OTT 成長、價格實惠的智慧電視、電子商務折扣和技術進步的推動，印度電視市場規模預計將從 2025 年的 115.1 億美元增長到 2033 年的 218.8 億美元，預測期內（2026-2033 年）的複合年增長率為 8.36%。可支配收入的增加和中產階級的壯大提​​高了消費者的購買力，促使消費者從普通電視轉向時尚、大螢幕、高階電視，如 QLED 和 OLED 電視。網路普及率的提高推動了對具有內建串流功能的智慧電視的需求，Disney+Hotstar、Netflix 和 JioCinema 等 OTT 平台越來越受歡迎。

特別是來自中國的低成本電視品牌正在以合理的價格提供功能豐富的智慧電視，幫助這些產品覆蓋更廣泛的消費者。 "印度製造" 計劃和 PLI 計劃下的本地生產進一步降低了成本並提高了可負擔性。消費者的行為也在發生變化，對電影、體育和遊戲的沉浸式觀看體驗的需求促使了對更大螢幕尺寸（尤其是 43 英寸及以上）的明顯趨勢。 4K 和 8K 顯示器、QLED 和 OLED 面板等技術創新以及語音控制等人工智慧驅動的產品正在吸引精通技術的消費者。

例如，2024 年 4 月，三星印度電子私人有限公司。有限公司在班加羅爾三星歌劇院舉行的 "Unbox & Discover" 活動上推出超高階 Neo QLED 8K、Neo QLED 4K 和 OLED 電視，宣布開啟 AI 電視領域的新篇章。 2024 年推出的 Neo QLED 8K、Neo QLED 4K 和 OLED 電視系列將透過強大的 AI 驅動解決方案提升您的居家娛樂體驗。

本報告提供印度的電視市場相關調查，提供市場概要，以及各顯示器類型，各螢幕大小，各技術，各終端用戶，各種價格，各流通管道，各地區趨勢，及加入此市場的主要企業簡介等資訊。

目錄

第1章 計劃的範圍和定義

第2章 調查手法

第3章 摘要整理

第4章 顧客的迴響

第5章 印度的電視市場預測，2019年～2033年

• 市場規模分析與預測
• 市場佔有率分析與預測
• 市場地圖分析，2025年
  • 各顯示器類型
  • 各螢幕大小
  • 各技術
  • 各終端用戶
  • 各種價格
  • 各流通管道
  • 各地區

第6章 需求供給分析

第7章 進出口的分析

第8章 價值鏈分析

第9章 波特的五力分析

第10章 大環境分析

第11章 價格分析

第12章 市場動態

• 市場促進因素
• 市場課題

第13章 市場趨勢與發展

第14章 政策和法規情形

第15章 案例研究

第16章 競爭情形

• 前五名市場領導的競爭矩陣
• 前五名參與企業的SWOT分析
• 前10名市場主要企業的形勢
  • Samsung India Electronics Pvt. Ltd.
  • LG Electronics India Limited
  • Sony India Private Limited
  • Xiaomi Technology India Private Limited
  • OnePlus India Technology Pvt. Ltd.
  • Hisense India Private Limited
  • TCL India Holdings Private Limited
  • Panasonic Life Solutions India Pvt. Ltd.
  • Haier Appliances India Pvt Ltd.
  • VU Technologies Private Limited

第17章 策略性建議

第18章 關於調查公司·免責聲明

India television market is projected to witness a CAGR of 8.36% during the forecast period FY2026-FY2033, growing from USD 11.51 billion in FY2025 to USD 21.88 billion in FY2033F owing to rising incomes, OTT growth, affordable smart TVs, e-commerce discounts, and technology advancements. Growing disposable incomes and a growing middle class have augmented consumer buying power, which has seen consumers moving from plain TVs to smart, big-screen, and high-end ones such as QLED and OLED TVs. The growth in internet penetration has boosted the demand for smart TVs with embedded streaming capabilities, such as OTT platforms such as Disney+ Hotstar, Netflix, and JioCinema gaining traction.

Low-cost televisions, especially from Chinese brands, providing feature-packed smart televisions at reasonable prices, have brought these products to a more extensive consumer base. Local production under the Make in India program and the PLI scheme has further lowered costs, enhancing affordability. Consumer behavior is also changing, with a clear trend towards larger screen sizes, especially 43-inch and above, because of the need for immersive viewing experiences for movies, sports, and games. Technological innovations, such as 4K and 8K displays, QLED and OLED panels, and AI-driven offerings, such as voice control, are luring technology-conscious consumers.

For instance, in April 2024, Samsung India Electronics Pvt. Ltd. announced a new chapter in the world of AI TVs with the unveiling of its ultra-premium Neo QLED 8K, Neo QLED 4K, and OLED TVs at the 'Unbox & Discover' event held at the Samsung Opera House in Bengaluru. The 2024 lineup of these Neo QLED 8K, Neo QLED 4K, and OLED televisions is set to elevate home entertainment experience with powerful, AI-driven solutions.

Rising Disposable Incomes Drive the India Television Market

India's television market is seeing remarkable growth, primarily driven by growing disposable incomes in the nation's rapidly expanding middle class. As disposable incomes rise, consumers are moving away from low-end television sets and adopting more advanced variants, such as smart TVs, larger screens, and high-end displays like QLED and OLED. This transition indicates an increasing desire for richer viewing experiences fueled by enhanced purchasing power. The growing middle class is one of the major contributors to this driver. With increased disposable income, households are focusing on home entertainment upgrades, choosing feature-laden televisions with internet connectivity, streaming, and better picture quality. There has been a huge demand for bigger screen sizes, especially 43 inches and above, as users want the experience of movies, sports, and gaming to be enhanced. As disposable income keeps growing, the Indian television market will continue to grow upwards, with customers being more than happy to spend on better home entertainment solutions. The rise in e-commerce, including TV sales, has been a major contributor, with Amazon and Flipkart leading the pack, offering deep discounts during festive online sales such as Diwali and the Big Billion Days.

For instance, in October 2024, AIWA India, operated by Intenim Technologies Pvt Ltd., rolled out their new lineup of QLED televisions on Amazon, making a significant expansion in the Indian e-commerce market. This launch came in time for Amazon's Great India Sale, offering consumers an opportunity to purchase television at exceptional price. This is a trend that reflects the solid correlation between economic growth and the usage of sophisticated consumer electronics in India.

Affordable Smart TVs Drive the India Television Market

The Indian television industry is being transformed by the widespread availability of low-cost smart TVs, which have emerged as the key driver of industry expansion. Available for as little as USD 115.53-173.31, these high-end devices have brought sophisticated home entertainment within reach of mass consumers in both urban and rural areas. Chinese brands have upended conventional pricing paradigms by providing quality Android TVs with 32-43-inch screens at unprecedented prices, mainly through direct online selling channels, which cut middlemen's expenses. This revolution has been further fueled by India's local manufacturing boom under the PLI scheme, as worldwide players alongside local players have set up manufacturing units that have lowered costs by evading import duties. Aggressive discounting by online shopping giants during festival sales, giving discounts of 20-30% and competitive EMI options, has brought these smart TVs within the reach of price-conscious consumers. The increasing local TV component ecosystem, including LED panels, has allowed Indian brands to provide capable smart TVs. This affordability movement is changing viewing behavior across the country, rural first-time homeowners are adopting smart capabilities, city families are replacing multiple TVs in their living rooms, and younger shoppers are opting for these value-added models instead of traditional ones.

For instance, in September 2024, Sony India Private Limited broadened its home entertainment offerings by launching the latest Bravia TV range. To promote this exciting new lineup, the company used the tagline "Cinema is Coming Home."

QLED is Dominating the Growth of the Market

Indian television market is going through a quantum leap in terms of adoption of display technology, where QLED (Quantum-Dot Light Emitting Diode) is becoming the unchallenged growth driver of the display type segment. Once considered a luxury item, QLED TVs have quickly become mainstream-approved as price differentials narrowed where they used to command double prices over regular LEDs. The gap is now reduced, and this technology is available to a broader consumer base. Market leaders have played a key role in this democratization, providing feature-rich 55-inch QLED models at an affordable price. The technology's higher brightness (over 1000 nits) and broader color gamut (100% DCI-P3) exactly cater to the viewing environment in most Indian homes, beating both traditional LEDs and OLEDs in well-lit living rooms. This practical benefit, along with Samsung India Electronics Pvt. Ltd.'s "QLED or Nothing" marketing strategy, has increased consumer awareness and preference for quantum dot technology by a great margin. The content ecosystem has followed this hardware revolution, as OTT platforms such as Netflix and Amazon Prime provide more and more 4K HDR content, while sports broadcasters are embracing 4K transmission standards. QLED's superiority lies in its perfect fit to Indian conditions, with superior heat resistance over OLED, superior brightness for rooms lit by sunlight, and negligible maintenance issues. Manufacturers are broadening their QLED lines across all screen sizes, and this technology is quickly redefining standards of quality in the Indian TV market.

For instance, in April 2025, Xiaomi Technology India Private Limited planned to launch Xiaomi QLED TV X Pro series. The latest models will provide users with cinematic experience, boasting enhanced audio and visual features compared to the current options available.

Future Market Scenario (FY2026-FY2033F)

The growing popularity of streaming services like Netflix and Amazon Prime will boost demand for smart TVs and high-resolution displays.

Manufacturers are focusing on developing high-resolution TVs with 4K and 8K technology to meet consumer demands for superior picture quality.

High demand for regional and local language content will drive viewership and market growth.

Key Players Landscape and Outlook

India's television market is highly competitive, with global and regional players vying for dominance in the smart TV segment. Leading global brands are driving innovation and capturing significant market shares. In 2024, Samsung India Electronics Pvt. Ltd. overtook Xiaomi Technology India Private Limited to become the top smart TV brand in India, holding a 16% market share as of early 2024, while LG Electronics India Limited closely follows with 15%. Sony India Private Limited remains a preferred choice for premium TVs, especially in the 4K and QLED segments, while TCL India Holdings Private Limited is strongly expanding its presence with a 10% Indian market share. Other notable global brands are also making strides by updating their product portfolios. The competitive landscape is being shaped by emerging trends such as technological advancements and shifts toward digital consumption. Smart TVs equipped with AI-powered features like voice control and personalized recommendations are becoming increasingly popular. Affordable pricing for 4K UHD and QLED TVs is driving demand, especially as OTT platforms gain traction among Indian consumers. Market consolidation is evident as established brands strengthen their positions while mid-tier players leverage innovation to stay competitive. Additionally, the integration of smart TVs with OTT platforms is reshaping content delivery models, with companies expected to disrupt the market through affordable smart TVs bundled with internet services.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Executive Summary

4. Voice of Customers

• 4.1. Respondent Demographics
• 4.2. Brand Awareness
• 4.3. Factors Considered in Purchase Decisions
• 4.4. Challenges Faced Post Purchase
• 4.5. Preferred Distribution Channel
• 4.6. Frequency of Purchase

5. India Television Market Outlook, FY2019-FY2033F

• 5.1. Market Size Analysis & Forecast
  • 5.1.1. By Value
  • 5.1.2. By Volume
• 5.2. Market Share Analysis & Forecast
  • 5.2.1. By Display Type
    • 5.2.1.1. LED
    • 5.2.1.2. QLED
    • 5.2.1.3. OLED
    • 5.2.1.4. Others
  • 5.2.2. By Screen Size
    • 5.2.2.1. Less Than 32"
    • 5.2.2.2. 32"-45"
    • 5.2.2.3. 46"-55"
    • 5.2.2.4. 55"-65"
    • 5.2.2.5. Above 65"
  • 5.2.3. By Technology
    • 5.2.3.1. Smart
    • 5.2.3.2. Non-Smart
  • 5.2.4. By End-user
    • 5.2.4.1. Residential
    • 5.2.4.2. Commercial
  • 5.2.5. By Price Range
    • 5.2.5.1. Economy
    • 5.2.5.2. Mid-Range
    • 5.2.5.3. Premium
  • 5.2.6. By Distribution Channel
    • 5.2.6.1. Multi-Branded Outlets
    • 5.2.6.2. Supermarkets/Hypermarkets
    • 5.2.6.3. Specialty Stores
    • 5.2.6.4. Online
    • 5.2.6.5. Others
  • 5.2.7. By Region
    • 5.2.7.1. North
    • 5.2.7.2. South
    • 5.2.7.3. West & Central
    • 5.2.7.4. East
  • 5.2.8. By Company Market Share Analysis (Top 5 Companies and Others - By Value, FY2025)
• 5.3. Market Map Analysis, FY2025
  • 5.3.1. By Display Type
  • 5.3.2. By Screen Size
  • 5.3.3. By Technology
  • 5.3.4. By End-user
  • 5.3.5. By Price Range
  • 5.3.6. By Distribution Channel
  • 5.3.7. By Region

6. Demand Supply Analysis

7. Import and Export Analysis

8. Value Chain Analysis

9. Porter's Five Forces Analysis

10. PESTLE Analysis

11. Pricing Analysis

12. Market Dynamics

• 12.1. Market Drivers
• 12.2. Market Challenges

13. Market Trends and Developments

14. Policy & Regulatory Landscape

15. Case Studies

16. Competitive Landscape

• 16.1. Competition Matrix of Top 5 Market Leaders
• 16.2. SWOT Analysis for Top 5 Players
• 16.3. Key Players Landscape for Top 10 Market Players
  • 16.3.1. Samsung India Electronics Pvt. Ltd.
    • 16.3.1.1. Company Details
    • 16.3.1.2. Key Management Personnel
    • 16.3.1.3. Key Products Offered
    • 16.3.1.4. Key Financials (As Reported)
    • 16.3.1.5. Key Market Focus and Geographical Presence
    • 16.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisition
  • 16.3.2. LG Electronics India Limited
  • 16.3.3. Sony India Private Limited
  • 16.3.4. Xiaomi Technology India Private Limited
  • 16.3.5. OnePlus India Technology Pvt. Ltd.
  • 16.3.6. Hisense India Private Limited
  • 16.3.7. TCL India Holdings Private Limited
  • 16.3.8. Panasonic Life Solutions India Pvt. Ltd.
  • 16.3.9. Haier Appliances India Pvt Ltd.
  • 16.3.10. VU Technologies Private Limited

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

17. Strategic Recommendations

18. About Us and Disclaimer

List of Tables

• Table 1. Competition Matrix of Top 5 Market Leaders
• Table 2. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 3. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. India Television Market, By Value, In USD Billion, FY2019-FY2033F
• Figure 2. India Television Market, By Volume, In Thousand Units, FY2019-FY2033F
• Figure 3. India Television Market Share (%), By Display Type, FY2019-FY2033F
• Figure 4. India Television Market Share (%), By Screen Size, FY2019-FY2033F
• Figure 5. India Television Market Share (%), By Technology, FY2019-FY2033F
• Figure 6. India Television Market Share (%), By End-user, FY2019-FY2033F
• Figure 7. India Television Market Share (%), By Price Range, FY2019-FY2033F
• Figure 8. India Television Market Share (%), By Distribution Channel, FY2019-FY2033F
• Figure 9. India Television Market Share (%), By Region, FY2019-FY2033F
• Figure 10. By Display Type Map-Market Size (USD Billion) & Growth Rate (%), FY2025
• Figure 11. By Screen Size Map-Market Size (USD Billion) & Growth Rate (%), FY2025
• Figure 12. By Technology Map-Market Size (USD Billion) & Growth Rate (%), FY2025
• Figure 13. By End-user Map-Market Size (USD Billion) & Growth Rate (%), FY2025
• Figure 14. By Price Range Map-Market Size (USD Billion) & Growth Rate (%), FY2025
• Figure 15. By Distribution Channel Map-Market Size (USD Billion) & Growth Rate (%), FY2025
• Figure 16. By Region Map-Market Size (USD Billion) & Growth Rate (%), FY2025