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市場調查報告書
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2124448

美國壁材及牆面裝飾：市場佔有率分析、產業趨勢與統計及成長預測（2026-2031 年）

United States Wall Covering And Wall Decor - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2026 - 2031)
出版日期: | 出版商: Mordor Intelligence | 英文 100 Pages | 商品交期: 2-3個工作天內

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簡介目錄

根據 Mordor Intelligence 預測，美國壁材裝飾市場規模將從 2025 年的 149.3 億美元成長到 2026 年的 156.3 億美元，到 2031 年將達到 199.8 億美元。

預計從 2026 年到 2031 年，其複合年成長率將達到 5.04%。

美國牆面裝飾及牆面裝飾市場-IMG1

本報告按產品類型（壁材和牆面裝飾）、材料（紙基、織物/紡織品基等）、終端用戶行業（酒店、醫療保健、零售、公司辦公室等）和配銷通路（專賣店、加盟店等）進行分類。市場預測以美元計價。

美國壁材及牆面裝飾市場的趨勢與洞察。

住宅建設活動的復甦

預計到2025年，住宅開工量將增加至143萬套，隨著工程從框架結構轉向室內裝修，這一成長趨勢也帶動了對裝修材料的需求。雖然獨棟住宅仍佔據主導地位，但多用戶住宅項目的供應正在集中，其中許多項目指定使用II型商用壁材。預計到2025年，房屋翻新支出將達到5,090億美元，這主要得益於富裕住宅對其房產的再投資。陽光地帶各州受益於有利的人口遷移和就業趨勢，進一步推動了這一成長。因此，美國壁材材料市場正隨著住宅完工數量的成長而擴張，房屋開工量是衡量其出貨量的領先指標。

對線上採購數位印刷解決方案和牆面裝飾品的需求不斷成長。

大尺寸噴墨系統的進步使品牌能夠在幾天內列印客製化產品，從而以消費者可負擔的價格實現大規模客製化。 Wayfair 2025 年第三季國內銷售額創下 27.28 億美元的紀錄，其中 63% 的訂單來自行動端，這清晰地表明了數位管道正在如何重塑消費者的購買行為。行動裝置的擴增實境(AR) 工具正在減少消費者在設計選擇上的焦慮，並提高每位顧客的平均購買金額。整合 API 驅動的訂單入口網站的製造商現在可以滿足專賣店以前難以滿足的小眾設計需求。因此，美國壁材和牆面裝飾市場在實體店規模未擴大的情況下，實現了線上銷售量的穩定成長。

來自塗料領域的激烈競爭

由於塗料的價格約為入門級壁材材料的三分之一，且無需特殊施工技能，因此塗料在銷售上仍佔優勢。隨著通貨膨脹導致裝修預算縮減，精打細算的裝修者往往選擇重新粉刷牆面，而不是使用圖案壁材。塗料品牌也在推出紋理飾面和線上視覺化工具，這正在縮小塗料與壁材在美學上的差距。這種競爭在人均收入低於沿海地區平均水平的農村地區尤為激烈，並持續拖累美國壁材和牆面裝飾市場的發展。

細分市場分析

2025年，壁材佔總銷售額的78.42%。這主要得益於乙烯基壁材、複合板和瓷磚的銷售，這些產品符合酒店和醫療機構嚴格的耐用性標準。豐富的壁材設計選擇以及低VOC油墨的日益普及，持續推動它們在高人流量場所的應用。相較之下，牆面裝飾市場預計到2031年將以6.42%的複合年成長率成長。這主要得益於客製化帆布畫、鏡框和即撕即貼的牆貼等產品，這些產品深受注重設計的居住者的青睞。電商平台擴大將牆面藝術品與視覺化應用程式捆綁銷售，降低了購買門檻，提高了平均購買價值。因此，美國壁材和牆面裝飾市場呈現出高銷售核心細分市場與快速成長的輔助類別並存的格局。

數位室內設計的興起也帶動了對即撕即貼壁畫的需求，讓住宅無需永久安裝即可嘗試大膽的圖案。將特色牆與和諧藝術品結合的混合房間，展現了跨品類銷售的融合趨勢。供應商精心打造協調的系列產品，簡化了消費者在線上訂購時的風格一致性，從而擴大了市場佔有率。隨著這些套裝的普及，美國壁材裝飾市場中壁材與室內裝潢的連結日益緊密，每個項目的潛在總價值（TAV）也隨之提升。

到2025年，乙烯基材料將佔材料銷售額的38.43%，這得益於其在走廊、客房和公共區域（這些區域需要可清洗表面）數十年的安裝經驗。不含鄰苯二甲酸酯的塑化劑的創新旨在保持其主導地位，同時滿足加州公共衛生部 (CDPH) 的01350標準。紙質和不織布基材在住宅裝修中越來越受歡迎，其透氣性彌補了耐磨性不足的缺陷。金屬牆壁材料目前市佔率較小，但預計到2031年將實現6.64%的複合年成長率，這主要得益於建築師越來越傾向於使用帶有吸音背襯的銅和鋁面板，以滿足WELL v2聲學標準。

諸如「交響樂」（Symphony）面板之類的產品，其降噪係數為0.75至0.95，被定位為開放式辦公室的承包解決方案。同時，抗菌銅磚在兩小時內可減少99.9%的細菌，因此在醫院和長期照護機構中得到越來越廣泛的應用。這些性能優勢幫助製造商避免了塗料替代方案的利潤率下降，並推動了美國壁材材料市場的優質化。

其他好處：

  • Excel格式的市場預測（ME）表
  • 3個月的分析師支持

目錄

第1章：引言

  • 研究假設和市場定義
  • 調查範圍

第2章：調查方法

第3章執行摘要

第4章 市場狀況

  • 市場概覽
  • 市場促進因素
    • 住宅建設活動的復甦
    • 對數位印刷解決方案的需求日益成長，以及牆面藝術品的線上採購也日益普及。
    • 可支配收入增加，住宅裝修支出增加
    • 短期租賃的激增正在推動室內設計創新快速發展。
    • 符合租賃住宅租戶考慮和永續性相關規定的剝離式、低 VOC 基材的成長。
    • 將抗菌和隔音性能融入牆壁材料，打造後疫情時代的健康建築。
  • 市場限制因素
    • 來自油漆行業的激烈競爭
    • 近期宏觀經濟波動對消費者消費的影響
    • 美國對特種顏料和乙烯基化合物提高關稅，推高了投入成本。
    • 熟練承包商短缺導致商業項目總成本增加和工期延誤。
  • 產業價值鏈分析
  • 監理情勢
  • 技術展望
  • 波特五力分析
  • 宏觀經濟因素對市場的影響
  • 投資分析

第5章 市場規模與成長預測

  • 依產品類型
    • 壁材
      • 牆板
      • 壁材
        • 乙烯基壁材
        • 不織布壁材
        • 紙壁材
        • 織物壁材
        • 其他
      • 瓦
      • 金屬牆壁材料
      • 其他
    • 牆面裝飾
      • 藝術牆
      • 牆貼
      • 牆框（用於鏡子等）
      • 其他
  • 材料
    • 紙張類型
    • 織物/紡織品
    • 木質的
    • 乙烯基塑膠
    • 金屬
    • 塑膠
    • 其他
  • 按最終用途行業分類
    • 飯店業
    • 衛生保健
    • 零售
    • 公司總部
    • 教育
    • 國內住宅
    • 工業設施
    • 其他
  • 透過分銷管道
    • 專賣店
    • 加盟店
    • 電子商務
    • 其他

第6章 競爭情勢

  • 市場集中度
  • 策略趨勢
  • 市佔率分析
  • 公司簡介
    • Brewster Home Fashions LLC
    • Benjamin Moore & Co.
    • York Wallcoverings, Inc.
    • F. Schumacher & Co.
    • Crossville Inc.
    • J. Josephson Inc.
    • Wallquest Inc.
    • The Sherwin-Williams Company
    • Koroseal Interior Products, LLC
    • Len-Tex Corporation
    • Graham & Brown Ltd.
    • Tempaper, LLC
    • Chasing Paper, LLC
    • Spoonflower, Inc.
    • Walls Need Love, LLC
    • Astek Wallcoverings, Inc.
    • Mohawk Industries, Inc.
    • Walls Republic
    • Saint-Gobain SA

第7章 市場機會與未來展望

簡介目錄
Product Code: 71219

According to Mordor Intelligence, the United States wall covering and wall decor market size is expected to increase from USD 14.93 billion in 2025 to USD 15.63 billion in 2026 and reach USD 19.98 billion by 2031, growing at a CAGR of 5.04% over 2026-2031.

United States Wall Covering And Wall Decor - Market - IMG1

This report is Segmented by Product Type (Wall Covering and Wall Decor), Material (Paper-Based, Fabric/Textile, and More), End-Use Industry (Hospitality, Healthcare, Retail, Corporate Offices, and More), and Distribution Channel (Specialty Store, Franchise Store, and More). The Market Forecasts are Provided in Terms of Value (USD).

United States Wall Covering And Wall Decor Market Trends and Insights

Rebounding Residential Construction Activity

Housing starts climbed to 1.43 million units in 2025, an uptick that is filtering into finish-material demand as projects move from framing to interiors. Single-family construction again dominates but multifamily projects supply concentrated volumes that often specify Type II commercial wallcoverings. Remodel spending touched USD 509 billion in 2025, an incremental lift driven by equity-rich homeowners reinvesting in properties. Sun Belt states add extra momentum through favorable migration and employment patterns. The United States wall covering and wall decor market therefore scales with housing completions, making construction starts a leading indicator of unit shipments.

Growing Demand for Digitally Printed Solutions and Online Procurement of Wall Arts

Advances in large-format inkjet systems allow brands to print bespoke runs within days, enabling mass customization at consumer-level price points. Wayfair's USD 2.728 billion domestic revenue in Q3 2025, with 63% of orders placed via mobile, underscores how digital channels redefine purchase behavior.Mobile augmented-reality tools reduce style uncertainty, nudging buyers to higher basket values. Manufacturers able to integrate API-driven ordering portals now reach the long-tail of design preferences that specialty stores struggled to stock. As a result, the United States wall covering and wall decor market finds incremental volume online without widening brick-and-mortar footprints.

Strong Competition from the Paint Segment

Paint maintains dominance in volume terms because it costs roughly one-third of an entry-level wallpaper installation and requires no specialty skills for application. Budget-conscious renovators often opt for a fresh coat over a patterned wallcovering when inflation stretches project budgets. Paint brands have also launched textured finishes and online visualization tools that narrow wallcovering's aesthetic gap. This rivalry is acutest in rural counties where per-capita income trails coastal averages, creating a steady drag on the United States wall covering and wall decor market.

Other drivers and restraints analyzed in the detailed report include:

  1. Rising Disposable Incomes and Home Remodeling Spending
  2. Surge in Short-Term Rentals Fueling Rapid Refresh Cycles of Interior Aesthetics
  3. Impact of Recent Macro-Economic Volatility on Customer Spending

For complete list of drivers and restraints, kindly check the Table Of Contents.

Segment Analysis

Wall covering held 78.42% of 2025 revenue, anchored by vinyl wallpaper, laminated panels, and ceramic tile that meet stringent durability codes for hospitality and healthcare installations. Wallpaper's breadth of print libraries and growing availability in low-VOC inks continue to secure repeat specifications for high-traffic spaces. In contrast, wall decor is forecast to expand at a 6.42% CAGR through 2031, propelled by custom canvas art, framed mirrors, and removable decals that appeal to design-savvy renters. E-commerce brands increasingly bundle wall art with visualization apps, lowering decision friction and lifting basket sizes. The United States wall covering and wall decor market thus shows a volume-heavy core segment coupled with a faster-moving ancillary category.

Growth in digital interiors also fuels demand for peel-and-stick murals, allowing homeowners to trial bold motifs without permanent commitment. Hybrid rooms where a statement wall pairs with coordinating artwork illustrate how cross-category sales converge. Suppliers that curate coordinated collections gain share because they simplify style coherence for consumers ordering online. As these bundles proliferate, the United States wall covering and wall decor market tightens the link between covering and decor, increasing total addressable value per project.

Vinyl represented 38.43% of 2025 material revenue, benefiting from decades of installed base across corridors, guest rooms, and public areas that require scrubbable surfaces. Innovations in phthalate-free plasticizers aim to preserve this leadership while meeting California CDPH 01350 thresholds.Paper and non-woven substrates gain popularity in residential makeovers where breathability offsets lower abrasion resistance. Metal wall coverings, though a smaller slice today, are forecast to achieve a 6.64% CAGR through 2031 as architects specify copper or aluminum panels with acoustic backings to satisfy WELL v2 sound criteria.

Noise reduction coefficients between 0.75 and 0.95 position products like Symphony panels as turnkey solutions for open-plan offices. Simultaneously, antimicrobial copper tiles demonstrating 99.9% bacterial reduction within two hours expand uptake in hospitals and long-term care. These performance overlays help manufacturers defend margins against paint substitutions and underpin premiumization inside the United States wall covering and wall decor market.

Complete Report Scope:

  • By Product Type
    • Wall Covering
      • Wall Panel
      • Wallpaper
        • Vinyl Wallpaper
        • Non-woven Wallpaper
        • Paper-based Wallpaper
        • Fabric Wallpaper
        • Other Wallpaper Types
      • Tile
      • Metal Wall Covering
      • Other Product Types
    • Wall Decor
      • Wall Art
      • Wall Decal
      • Wall Frames (Mirrors, etc.)
      • Other Wall Decors
  • By Material
    • Paper-Based
    • Fabric/Textile
    • Wood-Based
    • Vinyl
    • Metal
    • Plastic
    • Other Materials
  • By End-use Industry
    • Hospitality
    • Healthcare
    • Retail
    • Corporate Offices
    • Education
    • Domestic Housing
    • Industrial Facilities
    • Other End-use Industries
  • By Distribution Channel
    • Specialty Store
    • Franchise store
    • E-commerce
    • Other Distribution Channels

List of Companies Covered in this Report:

  1. Brewster Home Fashions LLC
  2. Benjamin Moore & Co.
  3. York Wallcoverings, Inc.
  4. F. Schumacher & Co.
  5. Crossville Inc.
  6. J. Josephson Inc.
  7. Wallquest Inc.
  8. The Sherwin-Williams Company
  9. Koroseal Interior Products, LLC
  10. Len-Tex Corporation
  11. Graham & Brown Ltd.
  12. Tempaper, LLC
  13. Chasing Paper, LLC
  14. Spoonflower, Inc.
  15. Walls Need Love, LLC
  16. Astek Wallcoverings, Inc.
  17. Mohawk Industries, Inc.
  18. Walls Republic
  19. Saint-Gobain S.A.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET LANDSCAPE

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Rebounding Residential Construction Activity
    • 4.2.2 Growing Demand for Digitally Printed Solutions and Online Procurement of Wall Arts
    • 4.2.3 Rising Disposable Incomes and Home Remodeling Spending
    • 4.2.4 Surge in Short-Term Rentals Fueling Rapid Refresh Cycles of Interior Aesthetics
    • 4.2.5 Growth of Peel-and-Stick, Low-VOC Substrates Meeting Renter-Friendly and Sustainability Rules
    • 4.2.6 Integration of Antimicrobial and Acoustic Functionalities into Wall Coverings for Post-Pandemic Healthy Buildings
  • 4.3 Market Restraints
    • 4.3.1 Strong Competition from the Paint Segment
    • 4.3.2 Impact of Recent Macro-Economic Volatility on Customer Spending
    • 4.3.3 US Tariff Expansion on Specialty Pigments and Vinyl Compounds Elevating Input Costs
    • 4.3.4 Skilled Installer Shortage Escalating Total Cost and Delaying Commercial Projects
  • 4.4 Industry Value Chain Analysis
  • 4.5 Regulatory Landscape
  • 4.6 Technological Outlook
  • 4.7 Porter's Five Forces Analysis
    • 4.7.1 Bargaining Power of Suppliers
    • 4.7.2 Bargaining Power of Buyers
    • 4.7.3 Threat of New Entrants
    • 4.7.4 Threat of Substitute Products
    • 4.7.5 Intensity of Competitive Rivalry
  • 4.8 Impact of Macroeconomic Factors on the Market
  • 4.9 Investment Analysis

5 MARKET SIZE AND GROWTH FORECASTS (VALUE)

  • 5.1 By Product Type
    • 5.1.1 Wall Covering
      • 5.1.1.1 Wall Panel
      • 5.1.1.2 Wallpaper
        • 5.1.1.2.1 Vinyl Wallpaper
        • 5.1.1.2.2 Non-woven Wallpaper
        • 5.1.1.2.3 Paper-based Wallpaper
        • 5.1.1.2.4 Fabric Wallpaper
        • 5.1.1.2.5 Other Wallpaper Types
      • 5.1.1.3 Tile
      • 5.1.1.4 Metal Wall Covering
      • 5.1.1.5 Other Product Types
    • 5.1.2 Wall Decor
      • 5.1.2.1 Wall Art
      • 5.1.2.2 Wall Decal
      • 5.1.2.3 Wall Frames (Mirrors, etc.)
      • 5.1.2.4 Other Wall Decors
  • 5.2 By Material
    • 5.2.1 Paper-Based
    • 5.2.2 Fabric/Textile
    • 5.2.3 Wood-Based
    • 5.2.4 Vinyl
    • 5.2.5 Metal
    • 5.2.6 Plastic
    • 5.2.7 Other Materials
  • 5.3 By End-use Industry
    • 5.3.1 Hospitality
    • 5.3.2 Healthcare
    • 5.3.3 Retail
    • 5.3.4 Corporate Offices
    • 5.3.5 Education
    • 5.3.6 Domestic Housing
    • 5.3.7 Industrial Facilities
    • 5.3.8 Other End-use Industries
  • 5.4 By Distribution Channel
    • 5.4.1 Specialty Store
    • 5.4.2 Franchise store
    • 5.4.3 E-commerce
    • 5.4.4 Other Distribution Channels

6 COMPETITIVE LANDSCAPE

  • 6.1 Market Concentration
  • 6.2 Strategic Moves
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles (Includes Global Level Overview, Market Level Overview, Core Segments, Financials as Available, Strategic Information, Market Rank/Share, Products and Services, and Recent Developments)
    • 6.4.1 Brewster Home Fashions LLC
    • 6.4.2 Benjamin Moore & Co.
    • 6.4.3 York Wallcoverings, Inc.
    • 6.4.4 F. Schumacher & Co.
    • 6.4.5 Crossville Inc.
    • 6.4.6 J. Josephson Inc.
    • 6.4.7 Wallquest Inc.
    • 6.4.8 The Sherwin-Williams Company
    • 6.4.9 Koroseal Interior Products, LLC
    • 6.4.10 Len-Tex Corporation
    • 6.4.11 Graham & Brown Ltd.
    • 6.4.12 Tempaper, LLC
    • 6.4.13 Chasing Paper, LLC
    • 6.4.14 Spoonflower, Inc.
    • 6.4.15 Walls Need Love, LLC
    • 6.4.16 Astek Wallcoverings, Inc.
    • 6.4.17 Mohawk Industries, Inc.
    • 6.4.18 Walls Republic
    • 6.4.19 Saint-Gobain S.A.

7 MARKET OPPORTUNITIES AND FUTURE OUTLOOK

  • 7.1 White-Space and Unmet-Need Assessment