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市場調查報告書
商品編碼
2124383
美國數位貨運:市場佔有率分析、產業趨勢與統計及成長預測(2026-2031 年)United States Digital Freight Forwarding - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2026 - 2031) |
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據 Mordor Intelligence 稱,2025 年美國數位貨運市場價值 82.5 億美元,預計到 2031 年將達到 235.7 億美元,而 2026 年為 98.3 億美元,預測期(2026-2031 年)的複合年成長率為 19.12%。

本報告按功能(運輸管理(陸運、海運、空運)、倉儲管理、附加價值服務)、最終用戶(零售和電子商務、製造業、醫療保健和製藥、汽車、其他)、部署模式(雲端、本地部署)、企業規模(中小企業、大型企業、政府機構)和地區進行細分。市場預測以美元計價。
2024年,美國電子商務市場規模達8,338億美元,佔零售總額的15.5%,其中跨境小包裹已佔5%。預計到2029年,小包裹量將達到290億件,年複合成長率達5%,這將給最後一公里配送網路帶來巨大壓力,並促使企業轉向更快捷、低價值的貨物配送管理模式。數位化貨運代理正在應用自動化海關演算法和人工智慧驅動的路線最佳化技術,以處理每天數千件86類入境貨物的清關。零售業對即時回應的需求正推動承運商提供低成本、兩日達的配送服務,這加大了傳統貨運代理數位轉型的壓力。缺乏這些能力的公司將面臨在美國數位貨運市場被原生技術競爭對手蠶食的風險,後者能夠大規模處理小小包裹數據。
截至2024年,僅20%的貨運代理商擁有完善的物流視覺化系統,但托運人越來越重視可靠性而非單純的速度。物聯網感測器、雲端儀錶板和預測分析正在取代人工發送的狀態郵件,並實現主動異常管理。麥肯錫的數據顯示,90%的美國消費者仍然優先考慮成本,但準時送達仍然至關重要。 Uber Freight的生成式人工智慧平台就充分證明了這一點。該平台每年處理2400萬件貨物,並提供動態的預計到達時間(ETA)預測和替代路線提案。隨著托運人對數據驅動型服務的需求日益成長,這種能力正成為供應商之間越來越重要的差異化優勢。
美國擁有超過8萬家貨運公司,但其中許多缺乏現代化的IT基礎設施,導致平台整合困難。數位貨運代理商的資源過度集中於混合工作流程(結合人工和數位化流程),減緩了網路擴張速度。簡化的入駐工具包和低程式碼API橋接器有所幫助,但區域差異依然存在,冗長的入駐時間限制了美國數位化貨運市場可實現的成長速度。
預計到2025年,運輸管理將占美國數位貨運市場佔有率的45.72%,凸顯了托運人在路線選擇、承運商績效和路線規劃最佳化方面的首要關注點。目前,人工智慧演算法正在平衡陸運、海運和空運的組合,以減少空運距離和縮短停留時間。即時API連接司機、倉庫和報關行,使該平台能夠自動處理超過40萬名美國卡車司機的運輸請求。這種高效性使貨運代理商能夠在保證服務品質的同時,快速處理零售進口貨物。
隨著托運人對用於清關、保險和貿易合規分析的整合式儀錶板的需求日益成長,附加價值服務以10.94%的複合年成長率(CAGR)位居榜首。機器學習模型能夠讀取商業發票,識別關稅減免機會,並提案通則(Incoterms)。這種功能的融合正促使托運人傾向於選擇整合平台,從而提高單筆帳戶收入,並擴大美國數位貨運代理市場的規模。
受15.5%的線上零售滲透率和低價值小包裹進口激增的推動,零售和電子商務預計到2025年將占美國數位貨運代理市場規模的36.48%。全通路零售商正在將訂單管理系統與數位貨運代理API整合,以便透過單一介面協調門市補貨和消費者配送。逆向物流工作流程在服裝業也日益普及,該產業的平均退貨率高達16%。
預計醫療保健和製藥業將保持最高的成長率,到2031年複合年成長率將達到11.86%,反映出對嚴格溫度控制和可追溯性的需求。聯邦快遞推出永續航空燃料和人工智慧驅動的冷鏈分析,清楚地表明了對專業運輸路線的需求。數位化貨運代理商正在利用配備感測器的包裝材料和受監管的數據存儲庫,以確保生技藥品的運輸契約,因為準時性至關重要。
According to Mordor Intelligence, the United States digital freight forwarding market size was valued at USD 8.25 billion in 2025 and estimated to grow from USD 9.83 billion in 2026 to reach USD 23.57 billion by 2031, at a CAGR of 19.12% during the forecast period (2026-2031).

This report is Segmented by Function (Transportation Management (Land, Sea, Air), Warehouse Management, Value-Added Services), End-Users (Retail & E-Commerce, Manufacturing, Healthcare & Pharma, Automotive, Others), Deployment Mode (Cloud, On-Premise), Firm Type (SMEs, Large Enterprises and Government Entities), and Geography. The Market Forecasts are Provided in Terms of Value (USD).
U.S. e-commerce reached USD 833.8 billion in 2024, representing 15.5% of total retail, and cross-border parcels already account for 5% of that value. Parcel volumes are projected to hit 29 billion by 2029 at a 5% CAGR, flooding last-mile networks and forcing a shift toward high-velocity, low-value shipment orchestration. Digital freight forwarders are embedding automated customs algorithms and AI route optimization to manage thousands of daily entries under Entry Type 86. Real-time retail expectations compel carriers to deliver low-cost two-day shipping, intensifying pressure on traditional forwarders to digitize. Companies lacking these capabilities risk losing share in the United States digital freight forwarding market to technology-native rivals capable of processing small-parcel data at scale.
Only 20% of forwarders had comprehensive visibility in place by 2024, yet shippers increasingly rank reliability above pure speed. IoT sensors, cloud dashboards, and predictive analytics are replacing manual status emails, enabling proactive exception management. McKinsey notes 90% of U.S. consumers still prioritize cost, but on-time delivery remains mandatory. Uber Freight's generative-AI platform illustrates the payoff: 24 million loads processed annually with dynamic ETA predictions and alternative routing suggestions. This capability increasingly differentiates providers as shippers demand data-rich service.
The United States hosts more than 80,000 trucking carriers, many of which lack modern IT stacks, complicating platform integrations. Digital forwarders spend disproportionate resources on hybrid manual-digital workflows, delaying network scale-up. Although simplified onboarding kits and low-code API bridges help, regional disparities persist, and onboarding timelines lengthen, reducing the attainable growth rate for the United States digital freight forwarding market.
Other drivers and restraints analyzed in the detailed report include:
For complete list of drivers and restraints, kindly check the Table Of Contents.
Transportation Management accounted for a 45.72% United States digital freight forwarding market share in 2025, underscoring shippers' priority to optimize lane selection, carrier performance, and route planning. AI algorithms now balance freight mix across land, sea, and air to reduce empty miles and cut dwell time. Real-time APIs align drivers, warehouses, and customs brokers, enabling platforms to automate tendering across more than 400,000 U.S. truck drivers. This efficiency lets forwarders process high-velocity retail imports while sustaining service quality.
Value-added Services record the fastest 10.94% CAGR as shippers demand consolidated dashboards that blend customs brokerage, insurance, and trade-compliance analytics. Machine-learning models read commercial invoices, identify duty-savings opportunities, and suggest alternative Incoterms. The converging feature set encourages shippers to favor unified platforms, deepening revenue per account and amplifying scale within the United States digital freight forwarding market.
Retail & E-commerce captured 36.48% of the United States digital freight forwarding market size in 2025, fueled by 15.5% online retail penetration and the surge of low-value parcel imports. Omnichannel retailers integrate order-management systems with digital forwarder APIs to orchestrate store replenishment and consumer deliveries through a single interface. Reverse-logistics workflows also gain traction as return rates average 16% in apparel.
Healthcare & Pharma exhibit the highest 11.86% CAGR through 2031, reflecting strict temperature-control and traceability needs. FedEx's sustainable aviation-fuel rollout and AI-enabled cold-chain insights illustrate demand for specialized lanes. Digital forwarders leverage sensor-laden packaging and regulatory-compliant data vaults to win contracts for time-sensitive biologics shipments.