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2121382

北美智慧家庭：市場佔有率分析、產業趨勢與統計及成長預測（2026-2031 年）

North America Smart Homes - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2026 - 2031)
出版日期: | 出版商: Mordor Intelligence | 英文 161 Pages | 商品交期: 2-3個工作天內

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簡介目錄

根據 Mordor Intelligence 估計，北美智慧家庭市場在 2026 年的價值將達到 548.3 億美元，高於 2025 年的 499.9 億美元，預計到 2031 年將達到 869.8 億美元。

預計 2026 年至 2031 年的複合年成長率為 9.68%。

北美智慧家庭市場-IMG1

本報告按技術（藍牙、Wi-Fi、Zigbee 等）、產品類型（安防監控系統、照明系統等）、最終用戶（獨棟住宅、多用戶住宅等）、分銷管道（線下零售、線上零售等）和國家/地區進行細分。市場預測以美元計價，並基於現有數據。

北美智慧家庭市場的趨勢與洞察

擴大節能型智慧暖通空調控制系統的應用。

目前，電力公司正將智慧溫控器整合到需量反應計畫中，太平洋煤氣電力公司（PG&E）自2024年以來已註冊超過40萬台設備。能夠學習居住模式的演算法可將家庭能耗降低10-15%，而耐寒性低至-30 度C的寒冷氣候熱泵正在高緯度地區開拓潛在市場。隨著能源之星認證和每台溫控器最高85美元的補貼，這一發展勢頭持續強勁。建築商正在採用連網的暖通空調系統以滿足嚴格的建築規範，而居住者則可以透過物業管理公司的大量採購使用這些系統。這些因素共同推動暖通空調控制系統成為北美智慧家庭市場的主要成長引擎。

主要州建築脫碳強制性規範

加州2025年能源法規強制要求所有新建住宅安裝智慧溫控器，而已有15個州採用了更嚴格的2024年國際節能規範。加拿大在其綠色建築戰略下，計劃到2050年每年維修3%的建築存量，自2016年以來，聯邦政府已為此投入超過200億加元（約合152億美元）。紐約州的目標是到2030年將碳排放量減少40%，並正在推廣市政補貼，用於安裝智慧照明和暖通空調系統。這些政策鞏固了人們對智慧型裝置的長期需求，使其不再只是可選項，而是成為合規的工具，從而確保北美智慧家庭市場在最初的普及階段之後能夠持續發展。

初始安裝和維修費用高昂。

全住宅智慧家庭改造通常需要花費 15,000 至 25,000 美元。這其中包括 2,000 至 5,000 美元的人事費用，以及另外 3,000 至 8,000 美元的配電盤升級費用。消費者常常將智慧型裝置與價格較低廉的傳統產品進行比較，卻忽略了智慧型裝置在整個生命週期內的成本節約。改造的複雜程度取決於所採用的協議。 Wi-Fi 裝置通常即插即用，而 Zigbee 和 Z-Wave 則需要設定集線器並進行干擾管理。加拿大買家還面臨外匯兌換成本以及主要城市以外地區安裝人員網路不足的問題，不過「綠色住宅」津貼金可以減輕部分負擔。資金障礙仍然是北美智慧家庭市場發展的最大阻礙。

細分市場分析

2025年，Wi-Fi在北美智慧家庭市場維持了43.15%的市場佔有率，這得益於家庭寬頻的普及和直接連接雲端的控制方式。另一方面，Matter預計到2031年將以13.05%的複合年成長率成長，這主要得益於尋求一次性認證的廠商帶來的成長動力。 Thread的低功耗網狀網路支援高密度感測器部署，而Zigbee憑藉其豐富的設備目錄，仍受到專業安裝人員的青睞。儘管2.4 GHz頻段堵塞，Z-Wave的sub-GHz頻寬正為需要廣域通訊的大規模住宅應用開闢新的市場。 GSM和RFID則瞄準鄉村地區和無電池應用，確保在互通性提升的同時，協議多樣性得以維持。

Wi-Fi晶片成本的持續下降使得入門價格保持在較低水平，銷量也維持在高位，而Matter作為開放標準的吸引力正在加速生態系統的擴張。廠商將韌體藍圖與該標準保持一致，從而降低了工程成本，縮短了產品推出週期，並使其能夠部署到更廣泛的銷售管道。因此，預計到2031年，北美智慧家庭市場新興協議的市場規模將持續成長，最終實現傳統協議棧和下一代協議棧之間市場佔有率的平衡。

2025年，安防監控系統佔銷售額的32.35%，主要得益於保險公司的折扣和專業的監控服務套餐。然而，能源管理解決方案的複合年成長率高達12.74%，超過了所有其他類別，這主要得益於智慧恆溫器的強制普及和分時電費。照明仍然是主流類別，可調光燈泡因其適用於視訊通話，在LED價格持續下降的背景下，越來越受到遠端辦公人員的青睞。暖通空調控制系統受惠於冷氣候地區熱泵的普及，而娛樂設備因市場飽和，成長停滯不前。智慧家電由於更換週期長，成長緩慢，儘管高階機型的連網功能正逐漸成為標配。總而言之，各類別成長動能的變化表明，北美智慧家庭市場的需求正從關注安全性轉向關注能源效率。

能源管理平台正日益整合機器學習分析功能，從而實現檢驗的千瓦時節能效果，使用戶能夠同時獲得來自公用事業公司和州政府專案的雙重獎勵。隨著投資回收期縮短至三年以內，其用戶群正從富裕的住宅擴展到一般消費者，從而推動了北美智慧家庭市場此類產品類型的整體規模成長。

其他好處：

  • Excel格式的市場預測（ME）表
  • 3個月的分析師支持

目錄

第1章：引言

  • 研究假設和市場定義
  • 調查範圍

第2章：調查方法

第3章執行摘要

第4章 市場狀況

  • 市場概覽
  • 技術概述
    • 技術概述
    • 智慧家庭系統中使用的協議
  • 宏觀經濟因素的影響
  • 市場促進因素
    • 節能智慧暖通空調控制系統的擴展
    • 北美主要州強制推行建築脫碳規範
    • 連網家庭設備的保險費折扣正在大幅增加。
    • 疫情後的混合辦公模式正在推動家庭自動化領域的支出成長。
    • 由電力公司主導的、利用智慧恆溫器的需量反應計畫。
    • Matter互通性標準的快速普及使得裝置整合變得更加容易。
  • 市場限制因素
    • 初始安裝和維修成本相對較高。
    • 資料隱私和網路安全問題
    • 傳統設備連接環境的碎片化
    • 早期採用者群體的飽和導致價格彈性下降。
  • 產業價值鏈分析
  • 監理情勢
  • 波特五力分析

第5章 市場規模與成長預測

  • 透過技術
    • Bluetooth
    • Wi-Fi
    • Zigbee
    • Z-Wave
    • GSM/GPRS
    • RFID
    • EnOcean
    • 線
    • Matter
  • 依產品類型
    • 安全和監控系統
    • 照明系統
    • 暖通空調控制設備
    • 能源管理
    • 娛樂用控制設備
    • 智慧家庭設備
    • 智慧音箱
  • 最終用戶
    • 獨立式住宅
    • 多用戶住宅
    • 公寓
    • 豪華別墅
  • 透過分銷管道
    • 線下零售
    • 線上零售
    • 專業承包商
    • 公用事業計劃
    • 建築公司/承包商的管道
  • 國家
    • 美國
    • 加拿大
    • 墨西哥

第6章 競爭情勢

  • 市場集中度
  • 策略趨勢
  • 市佔率分析
  • 公司簡介
    • Amazon.com Inc.
    • Google LLC
    • Apple Inc.
    • Samsung Electronics Co. Ltd.
    • Honeywell International Inc.
    • Schneider Electric SE
    • ABB Ltd.
    • Siemens AG
    • LG Electronics Inc.
    • Johnson Controls International plc
    • Resideo Technologies Inc.
    • Vivint Smart Home Inc.
    • ADT Inc.
    • Ecobee Inc.
    • TP-Link Technologies Co. Ltd.
    • Netgear Inc.
    • Comcast Corporation（Xfinity Home）
    • Alarm.com Holdings Inc.
    • Legrand SA
    • Lutron Electronics Co. Inc.

第7章 市場機會與未來展望

簡介目錄
Product Code: 51614

According to Mordor Intelligence, North America smart homes market size in 2026 is estimated at USD 54.83 billion, growing from 2025 value of USD 49.99 billion with 2031 projections showing USD 86.98 billion, growing at 9.68% CAGR over 2026-2031.

North America Smart Homes - Market - IMG1

This report is Segmented by Technology (Bluetooth, Wi-Fi, Zigbee, and More), Product Type (Security and Surveillance Systems, Lighting Systems, and More), End User (Single-Family Homes, Multi-Family Residential, and More), Distribution Channel (Offline Retail, Online Retail, and More), and Country. The Market Forecasts are Provided in Terms of Value (USD), Based On Availability.

North America Smart Homes Market Trends and Insights

Rising Adoption of Energy-Efficient Smart HVAC Controls

Utilities now embed smart thermostats into demand-response portfolios, with Pacific Gas and Electric enrolling more than 400,000 devices since 2024. Algorithms that learn occupancy patterns cut household energy use by 10-15%, and cold-climate heat pumps rated to -30 °C open addressable markets in northern latitudes. ENERGY STAR certification, coupled with rebates up to USD 85 per thermostat, keeps momentum strong. Builders adopt connected HVAC systems to meet stretch-code requirements, while renters gain access through bulk purchases made by property managers. Together, these factors position HVAC controls as a prime growth engine for the North America smart homes market.

Mandatory Building Decarbonization Codes in Key States

California's 2025 Energy Code obligates smart thermostats in all new homes, and fifteen states have already adopted the stricter 2024 International Energy Conservation Code. Canada aims to retrofit 3% of its building stock annually until 2050 under its Green Buildings Strategy, with federal funding exceeding CAD 20 billion (USD 15.2 billion) since 2016. New York targets a 40% reduction in emissions by 2030, spurring municipal rebates for connected lighting and HVAC systems. These policies lock in long-term demand for smart devices as compliance tools rather than optional upgrades, sustaining the North America smart homes market well beyond initial adoption waves.

High Upfront Installation and Retrofit Costs

Whole-house automation typically costs USD 15,000-25,000, excluding the additional USD 2,000-5,000 for professional labor, while panel upgrades can add USD 3,000-8,000. Consumers often benchmark smart devices against cheaper non-connected alternatives, overlooking lifetime savings. Retrofit complexity fluctuates by protocol; Wi-Fi gear tends to be plug-and-play, whereas Zigbee and Z-Wave require hub configuration and interference management. Canadian buyers also contend with currency conversion costs and sparse installer networks outside major cities, although Greener Homes grants help mitigate some of the pain. The capital hurdle remains the single largest drag on the North America smart homes market.

Other drivers and restraints analyzed in the detailed report include:

  1. Surge in Insurance Premium Discounts for Connected Devices
  2. Post-Pandemic Hybrid Work Culture Boosting Spend
  3. Data Privacy and Cybersecurity Concerns

For complete list of drivers and restraints, kindly check the Table Of Contents.

Segment Analysis

Wi-Fi retained a 43.15% market share in the 2025 North America smart homes market, thanks to ubiquitous household broadband and cloud-direct control pathways. Matter, however, posts a 13.05% CAGR to 2031, absorbing momentum from vendors seeking one-and-done certification. Thread's low-power mesh supports dense sensor deployments, while Zigbee remains favored by professional installers for its device catalog. Despite 2.4 GHz congestion, Z-Wave's sub-GHz spectrum carves out a niche for large homes requiring extended range. GSM and RFID target rural or battery-free applications, ensuring protocol pluralism persists even as interoperability improves.

Continued declines in Wi-Fi chip costs keep entry prices low, sustaining high lead volumes, but the open-standard allure of Matter accelerates ecosystem expansion. Vendors aligning firmware roadmaps to this standard reduce engineering overhead, quicken launch cycles, and unlock broader channel distribution. Consequently, the North America smart homes market size for emerging protocols is expected to increase through 2031, ultimately balancing the share between legacy and next-generation stacks.

Security and surveillance systems delivered 32.35% of 2025 revenue, bolstered by insurer discounts and professionally monitored packages. Yet energy-management solutions outpace all other categories with a 12.74% CAGR, anchored by smart-thermostat mandates and time-of-use utility tariffs. Lighting remains mainstream as LED prices continue to fall and video-call-friendly, tunable bulbs gain favor among remote workers. HVAC controls benefit from the proliferation of heat pumps in cold climates, while entertainment devices plateau amid saturation. Smart appliances are growing modestly due to long replacement cycles, although embedded connectivity is becoming the default on premium SKUs. Taken together, shifting category momentum signals an evolution from safety-centric demand to efficiency-centric demand inside the North America smart homes market.

Energy-management platforms increasingly integrate machine-learning analytics that deliver verifiable kilowatt-hour savings, unlocking double-dip incentives from utilities and state programs. As payback periods compress to sub-three-year horizons, adoption spreads beyond affluent homeowners into mainstream customer segments, raising the overall North America smart homes market size contributed by this product class.

Complete Report Scope:

  • By Technology
    • Bluetooth
    • Wi-Fi
    • ZigBee
    • Z-Wave
    • GSM / GPRS
    • RFID
    • EnOcean
    • Thread
    • Matter
  • By Product Type
    • Security and Surveillance Systems
    • Lighting Systems
    • HVAC Controls
    • Energy Management
    • Entertainment Controls
    • Smart Appliances
    • Smart Speakers
  • By End User
    • Single-family Homes
    • Multi-family Residential
    • Condominiums
    • Luxury Villas
  • By Distribution Channel
    • Offline Retail
    • Online Retail
    • Professional Installers
    • Utility Programs
    • Builder / Contractor Channels
  • By Country
    • United States
    • Canada
    • Mexico

List of Companies Covered in this Report:

  1. Amazon.com Inc.
  2. Google LLC
  3. Apple Inc.
  4. Samsung Electronics Co. Ltd.
  5. Honeywell International Inc.
  6. Schneider Electric SE
  7. ABB Ltd.
  8. Siemens AG
  9. LG Electronics Inc.
  10. Johnson Controls International plc
  11. Resideo Technologies Inc.
  12. Vivint Smart Home Inc.
  13. ADT Inc.
  14. Ecobee Inc.
  15. TP-Link Technologies Co. Ltd.
  16. Netgear Inc.
  17. Comcast Corporation (Xfinity Home)
  18. Alarm.com Holdings Inc.
  19. Legrand SA
  20. Lutron Electronics Co. Inc.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET LANDSCAPE

  • 4.1 Market Overview
  • 4.2 Technology Snapshot
    • 4.2.1 Technology Overview
    • 4.2.2 Protocols Used in Smart Home Systems
  • 4.3 Impact of Macroeconomic Factors
  • 4.4 Market Drivers
    • 4.4.1 Rising adoption of energy-efficient smart HVAC controls
    • 4.4.2 Mandatory building decarbonization codes in key North American states
    • 4.4.3 Surge in insurance premium discounts for connected home devices
    • 4.4.4 Post-pandemic hybrid work culture boosting home automation spend
    • 4.4.5 Utility-led demand response programs leveraging smart thermostats
    • 4.4.6 Rapid acceptance of Matter interoperability standard easing device integration
  • 4.5 Market Restraints
    • 4.5.1 High upfront installation and retrofit costs
    • 4.5.2 Data privacy and cybersecurity concerns
    • 4.5.3 Fragmented connectivity for legacy devices
    • 4.5.4 Saturation of early-adopter segment reducing price elasticity
  • 4.6 Industry Value Chain Analysis
  • 4.7 Regulatory Landscape
  • 4.8 Porter's Five Forces Analysis
    • 4.8.1 Threat of New Entrants
    • 4.8.2 Bargaining Power of Buyers
    • 4.8.3 Bargaining Power of Suppliers
    • 4.8.4 Threat of Substitutes
    • 4.8.5 Competitive Rivalry

5 MARKET SIZE AND GROWTH FORECASTS (VALUE)

  • 5.1 By Technology
    • 5.1.1 Bluetooth
    • 5.1.2 Wi-Fi
    • 5.1.3 ZigBee
    • 5.1.4 Z-Wave
    • 5.1.5 GSM / GPRS
    • 5.1.6 RFID
    • 5.1.7 EnOcean
    • 5.1.8 Thread
    • 5.1.9 Matter
  • 5.2 By Product Type
    • 5.2.1 Security and Surveillance Systems
    • 5.2.2 Lighting Systems
    • 5.2.3 HVAC Controls
    • 5.2.4 Energy Management
    • 5.2.5 Entertainment Controls
    • 5.2.6 Smart Appliances
    • 5.2.7 Smart Speakers
  • 5.3 By End User
    • 5.3.1 Single-family Homes
    • 5.3.2 Multi-family Residential
    • 5.3.3 Condominiums
    • 5.3.4 Luxury Villas
  • 5.4 By Distribution Channel
    • 5.4.1 Offline Retail
    • 5.4.2 Online Retail
    • 5.4.3 Professional Installers
    • 5.4.4 Utility Programs
    • 5.4.5 Builder / Contractor Channels
  • 5.5 By Country
    • 5.5.1 United States
    • 5.5.2 Canada
    • 5.5.3 Mexico

6 COMPETITIVE LANDSCAPE

  • 6.1 Market Concentration
  • 6.2 Strategic Moves
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles (includes Global level Overview, Market level overview, Core Segments, Financials as available, Strategic Information, Market Rank / Share for key companies, Products and Services, and Recent Developments)
    • 6.4.1 Amazon.com Inc.
    • 6.4.2 Google LLC
    • 6.4.3 Apple Inc.
    • 6.4.4 Samsung Electronics Co. Ltd.
    • 6.4.5 Honeywell International Inc.
    • 6.4.6 Schneider Electric SE
    • 6.4.7 ABB Ltd.
    • 6.4.8 Siemens AG
    • 6.4.9 LG Electronics Inc.
    • 6.4.10 Johnson Controls International plc
    • 6.4.11 Resideo Technologies Inc.
    • 6.4.12 Vivint Smart Home Inc.
    • 6.4.13 ADT Inc.
    • 6.4.14 Ecobee Inc.
    • 6.4.15 TP-Link Technologies Co. Ltd.
    • 6.4.16 Netgear Inc.
    • 6.4.17 Comcast Corporation (Xfinity Home)
    • 6.4.18 Alarm.com Holdings Inc.
    • 6.4.19 Legrand SA
    • 6.4.20 Lutron Electronics Co. Inc.

7 MARKET OPPORTUNITIES AND FUTURE OUTLOOK

  • 7.1 White-space and Unmet-need assessment