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市場調查報告書
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2120756

歐洲化妝品包裝：市場佔有率分析、產業趨勢與統計及成長預測（2026-2031）

Europe Cosmetic Packaging - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2026 - 2031)
出版日期: | 出版商: Mordor Intelligence | 英文 121 Pages | 商品交期: 2-3個工作天內

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簡介目錄

根據 Mordor Intelligence 預測，歐洲化妝品包裝市場規模預計將在 2025 年達到 55.6 億美元，2026 年達到 57.1 億美元，到 2031 年達到 65.2 億美元，2026 年至 2031 年的複合年成長率為 2.69%。

歐洲化妝品包裝市場-IMG1

本報告按材料類型（例如塑膠）、產品類型（例如瓶/罐、管/棒）、化妝品類型（例如護膚、護髮品）、分銷管道（直銷、間接銷售）、包裝形式（例如硬質容器）、永續性屬性（例如可回收）和地區進行細分。市場預測以美元計價。

歐洲化妝品包裝市場的趨勢與洞察

歐盟促進包裝和包裝廢棄物法規的實施

2025年全面實施後，所有化妝品包裝都必須在2030年前實現可回收或可重複使用， 寶特瓶的階段性目標為：2027年達到25%的再生材料含量，2030年達到30%。各大品牌正在將多層複合材料重新設計為單一材質的軟管，但這需要投資等離子塗層技術，許多中型加工商無法負擔。目前，生產者延伸責任（EPR）費用已達到與不可回收原料成本相當的水平，導致產品到貨價格翻倍，並迅速提升了人們對可重複填充系統的興趣。透明PET的費用現在低於不透明黑色PET，這對一直依賴不透明黑色PET來營造奢華感的奢侈品牌構成了挑戰。德國和荷蘭的領先企業報告稱，零售商正在快速批准生產線認證，使他們能夠搶在後進企業之前獲得優先展示位置。

可重複填充和可重複使用包裝的激增

預計到2025年，歐洲新推出的化妝品中，可填充包裝將佔15%，幾乎是2023年的兩倍。法國的AGEC法案規定，到2027年，按重量計，10%的產品必須是可填充的，這促使磁吸式粉盒和旋轉式唇膏盒等產品迅速普及，這些產品可以容納商店和訂閱的填充盒。 Geresheimer的模組化玻璃罐設計巧妙，消費者只需更換內膽，保留外殼，五個循環使用周期即可減少60%的材料消耗。雖然三個月內用完的高周轉率乳霜最為經濟，但對於使用頻率較低的眼影來說，很難收回最初的高價。歐洲只有不到20%的藥妝店安裝了填充站，這阻礙了都市區可填充包裝的普及。因此，品牌正透過植入NFC晶片和為重複填充產品的消費者提供獎勵來維持客戶參與。

生物基聚合物成本差異龐大

到2025年，生物基聚乙烯和聚丙烯的價格將比化石基替代品高出20%至35%，這將限制其應用範圍，只有能夠承受價格差異的高階品牌才能採用。該地區生質塑膠的年產能不足8萬噸，如果超過15%的加工商同時轉型，需求將超過供應。加工容差範圍較窄，導致生產線轉型期間廢品率上升3個百分點。有關物料平衡核算的法規預計要到2026年底才能明確，這將推遲對數量的承諾。即使消費者願意支付8%至12%的環保溢價，也無法完全抵銷加工商增加的成本，因此，簽訂多年期收購協議對於彌補利潤缺口至關重要。

細分市場分析

預計到2025年，塑膠在歐洲化妝品包裝市場將佔材料銷售額的43.26%。這一主導地位歸功於其多功能性、成本績效以及在各類化妝品中的廣泛應用。玻璃憑藉其無限的可回收性和人們普遍認為的奢華感，佔據了約22%的市場佔有率。對於專注於美觀和永續性的香水和高階乳霜而言，玻璃仍然是首選包裝材料。

預計可生物分解和可堆肥樹脂的複合年成長率將達到3.34%，成為成長最快的材料。隨著品牌積極應對環境問題並為可能實施的微塑膠禁令做準備，這些材料正日益受到關注。企業透過簽訂符合EN 13432認證的供應契約，在確保遵守嚴格法規的同時，積極推行永續實踐。這種轉變正推動歐洲化妝品包裝產業採用更多樣化的材料，減少對傳統材料的依賴。鋁管的回收率高達76%，鞏固了在防曬油和彩妝領域的重要性。其高可回收性和耐用性使其成為致力於實現永續發展目標的品牌的可靠選擇。隨著生產者延伸責任制（EPR）費用的日益嚴格，能夠柔軟性運用多種材料（無需新模具即可實現從塑膠到玻璃的轉換）的供應商正獲得決定性優勢。這種適應性使他們能夠在滿足不斷變化的市場需求的同時，最大限度地減少營運中斷。

到2025年，瓶罐包裝將主導歐洲化妝品包裝市場，佔銷售額的29.84%。這些包裝形式因其耐用性、可重複使用性和維持產品品質的能力而持續受到歡迎。其次，管狀和棒狀包裝將佔據約24%的市場佔有率，凸顯了消費者對乳霜和潤唇膏便攜性的偏好。這些包裝形式帶來的便利性，尤其適合外出使用，將持續推動市場需求。

軟包裝袋和小袋正蓬勃發展，預計到2031年將以3.21%的年複合成長率（CAGR）成長。其輕盈的特性降低了運輸成本，並符合脫碳目標，使其成為注重環保的品牌和消費者的理想選擇。這一趨勢預示著歐洲化妝品包裝市場可能會將重點轉向阻隔性複合材料，這類材料能夠提供更卓越的保護性能和永續性優勢。泵頭和滴管對於氧氣敏感型精華液至關重要，需求依然強勁，但品牌正擴大採用無需金屬彈簧的設計，以簡化回收流程並實現永續性目標。此外，裝飾服務，尤其是數位印刷，正在創造更高的利潤率，因為加工商為獨立品牌提供支持，幫助它們在蓬勃發展的線上市場中脫穎而出。在競爭激烈的數位化環境中，能夠提供客製化、視覺吸引力強的設計是品牌吸引消費者注意力的關鍵因素。

其他好處：

  • Excel格式的市場預測（ME）表
  • 3個月的分析師支持

目錄

第1章：引言

  • 研究假設和市場定義
  • 調查範圍

第2章：調查方法

第3章執行摘要

第4章 市場狀況

  • 市場概覽
  • 市場促進因素
    • 推廣歐盟包裝和包裝廢棄物法規（PPWR）
    • 可填充和可重複使用形式的激增
    • 電子商務推動了對兼具防護性和美觀性的產品的需求。
    • Z世代偏好極簡主義、單一材質的設計
    • 微塑膠法規正在改變材料的成分。
    • 為獨立品牌提供按需3D列印包裝
  • 市場限制因素
    • 生物基聚合物成本差異龐大
    • 歐盟內部rPET供不應求
    • 能源價格波動對玻璃熔爐的影響
    • 不可回收形式的高額生產者責任延長費用
  • 產業價值鏈分析
  • 監理情勢
  • 技術展望
  • 波特五力分析
  • 宏觀經濟因素對市場的影響

第5章 市場規模與成長預測

  • 依材料類型
    • 塑膠
    • 玻璃
    • 金屬
    • 紙張和紙板
    • 可生物分解/可堆肥
  • 依產品類型
    • 瓶子和罐子
    • 管子和棍子
    • 折疊紙箱
    • 幫浦、分配器、滴管
    • 蓋子、封口、施用器
    • 軟包裝袋和小袋
  • 依化妝品類型
    • 護膚
    • 護髮
    • 彩妝
    • 香味
    • 其他化妝品類型
  • 透過分銷管道
    • 銷售管道
    • 間接銷售管道
  • 按包裝類型
    • 死板的
    • 半剛性
    • 靈活的
  • 永續性屬性
    • 可回收
    • 可重複使用/可填充
    • 生物基成分（30%或以上）
    • 可堆肥
  • 國家
    • 德國
    • 英國
    • 法國
    • 義大利
    • 西班牙
    • 其他歐洲國家

第6章 競爭情勢

  • 市場集中度
  • 策略趨勢
  • 市佔率分析
  • 公司簡介
    • Albea SA
    • AptarGroup Inc.
    • Amcor Plc
    • Silgan Holdings Inc.
    • Gerresheimer AG
    • Quadpack Industries SA
    • Berlin Packaging LLC
    • International Paper Company
    • Smurfit WestRock
    • HCP Packaging Co., Ltd.
    • Coverpla SAS
    • Cosmopak USA LLC
    • Huhtamaki Oyj
    • Graham Packaging Company
    • Mondi Group
    • Sealed Air Corporation
    • Rexam Plc（Ball Corporation）
    • Raepak Ltd.
    • Stoelzle Glass Group
    • Verescence SA
    • SGD Pharma SA
    • Vetroplast SA

第7章 市場機會與未來展望

簡介目錄
Product Code: 49499

According to Mordor Intelligence, the Europe cosmetic packaging market size is projected to be USD 5.56 billion in 2025, USD 5.71 billion in 2026, and reach USD 6.52 billion by 2031, growing at a CAGR of 2.69% from 2026 to 2031.

Europe Cosmetic Packaging - Market - IMG1

This report is Segmented by Material Type (Plastic, and More), Product Type (Bottles and Jars, Tubes and Sticks, and More), Cosmetic Type (Skin Care, Hair Care, and More), Distribution Channel (Direct Sales, and Indirect Sales), Packaging Format (Rigid, and More), Sustainability Attribute (Recyclable, and More), and Geography. The Market Forecasts are Provided in Terms of Value (USD).

Europe Cosmetic Packaging Market Trends and Insights

EU Packaging and Packaging-Waste Regulation Push

Full enforcement in 2025 obliges all cosmetic packs to be recyclable or reusable by 2030 with interim recycled-content targets of 25% for PET bottles by 2027 and 30% by 2030. Brands are redesigning multi-layer laminates into single-material tubes, which requires plasma-coating investments many mid-tier converters cannot fund alone. Extended producer responsibility fees now rival material costs for non-recyclable formats, doubling landed prices and accelerating interest in refillable systems. Transparent PET now earns lower fees than dark variants, challenging prestige firms that relied on opaque black to signal luxury. Early movers in Germany and the Netherlands report faster line-qualification approvals from retailers, securing priority shelf space ahead of laggards.

Surge in Refillable and Reusable Formats

Refillable packaging represented 15% of new European cosmetic launches in 2025, nearly double 2023 levels. France's AGEC law mandates a 10% refillable share by weight by 2027, spurring magnetic-closure compacts and twist-lock lipstick cases that accept in-store or subscription cartridges. Gerresheimer's modular glass jar lets consumers keep an outer shell and replace an inner liner, cutting 60% of material over five cycles. Economics work best for high-turnover creams depleted within three months, while low-usage eye shadow struggles to recoup the initial premium. Limited retail refill stations under 20% of European drugstores restrain uptake outside urban hubs, so brands embed NFC chips to reward repeat refills and maintain engagement.

High-Cost Differential for Bio-Based Polymers

Bio-based polyethylene and polypropylene traded 20-35% above fossil alternatives during 2025, limiting uptake to premium brands able to absorb the gap. The region's bio-plastic capacity sits below 80 000 t annually, so broader adoption would outstrip supply if more than 15% of converters switch simultaneously. Processing windows are tighter, driving scrap rates three points higher during line changeovers. Regulatory clarity on mass-balance accounting will not arrive until late 2026, postponing volume commitments. Consumer willingness to pay an 8-12% green premium fails to fully offset converter cost increases, making multi-year offtake contracts essential to close the margin gap.

Other drivers and restraints analyzed in the detailed report include:

  1. E-commerce Led Demand for Protective Aesthetics
  2. Gen-Z Preference for Minimalist Mono-Material Designs
  3. Intra-EU rPET Supply Shortages

For complete list of drivers and restraints, kindly check the Table Of Contents.

Segment Analysis

In the European cosmetic packaging market, plastics accounted for 43.26% of the material revenue in 2025. This dominance is attributed to its versatility, cost-effectiveness, and widespread use across various cosmetic product categories. Glass, benefiting from its infinite recyclability and premium appeal, secured about 22% of the market share. It remains a preferred choice for fragrances and high-end creams, where aesthetics and sustainability are key considerations.

Forecasted to grow at a rate of 3.34% CAGR, bio-degradable and compostable resins are set to expand the fastest. These materials are gaining traction as brands proactively address environmental concerns and prepare for potential microplastic bans. By securing EN 13432-certified supply contracts, companies are ensuring compliance with stringent regulations while promoting sustainable practices. This shift is steering the European cosmetic packaging industry towards a more diverse range of feedstocks, reducing dependency on traditional materials. Aluminum tubes, with an impressive 76% collection rate, solidify their significance in both sunscreen and color cosmetic segments. Their high recyclability and durability make them a reliable choice for brands aiming to meet sustainability goals. Suppliers showcasing multi-material agility, capable of transitioning from plastic to glass without the need for new tooling, gain a crucial edge as Extended Producer Responsibility (EPR) fees become more stringent. This adaptability allows them to cater to evolving market demands while minimizing operational disruptions

In 2025, bottles and jars dominated the European cosmetic packaging market, accounting for 29.84% of the revenue. These packaging formats remain popular due to their durability, reusability, and ability to preserve product integrity. Following closely, tubes and sticks made up roughly 24% of the market, highlighting consumers' preference for the portability of creams and balms. The convenience offered by these formats, especially for on-the-go usage, continues to drive their demand.

Flexible pouches and sachets are on the rise, boasting a 3.21% CAGR through 2031. Their lighter weights not only reduce shipping costs but also align with lower carbon targets, making them an attractive option for environmentally conscious brands and consumers. This trend suggests a potential shift in the European cosmetic packaging market's focus towards high-barrier laminates, which offer enhanced protection and sustainability benefits. While pumps and droppers, essential for oxygen-sensitive serums, see robust demand, brands are increasingly leaning towards metal-spring-free designs to simplify recycling and meet sustainability goals. Additionally, decoration services, particularly digital printing, are reaping higher margins as converters assist indie labels in distinguishing themselves in the bustling online marketplace. The ability to offer customized and visually appealing designs has become a key differentiator for brands aiming to capture consumer attention in a competitive digital landscape.

Complete Report Scope:

  • By Material Type
    • Plastic
    • Glass
    • Metal
    • Paper and Paperboard
    • Bio-Degradable/Compostable
  • By Product Type
    • Bottles and Jars
    • Tubes and Sticks
    • Folding Cartons
    • Pump, Dispenser and Droppers
    • Caps, Closures and Applicators
    • Flexible Pouches and Sachets
  • By Cosmetic Type
    • Skin Care
    • Hair Care
    • Color Cosmetics
    • Fragrances
    • Other Cosmetic Types
  • By Distribution Channel
    • Direct Sales Channel
    • Indirect Sales Channel
  • By Packaging Format
    • Rigid
    • Semi-Rigid
    • Flexible
  • By Sustainability Attribute
    • Recyclable
    • Reusable/Refillable
    • Bio-Based Content ?30 %
    • Compostable
  • By Country
    • Germany
    • United Kingdom
    • France
    • Italy
    • Spain
    • Rest of Europe

List of Companies Covered in this Report:

  1. Albea SA
  2. AptarGroup Inc.
  3. Amcor Plc
  4. Silgan Holdings Inc.
  5. Gerresheimer AG
  6. Quadpack Industries SA
  7. Berlin Packaging LLC
  8. International Paper Company
  9. Smurfit WestRock
  10. HCP Packaging Co., Ltd.
  11. Coverpla SAS
  12. Cosmopak USA LLC
  13. Huhtamaki Oyj
  14. Graham Packaging Company
  15. Mondi Group
  16. Sealed Air Corporation
  17. Rexam Plc (Ball Corporation)
  18. Raepak Ltd.
  19. Stoelzle Glass Group
  20. Verescence SA
  21. SGD Pharma SA
  22. Vetroplast SA

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET LANDSCAPE

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 EU Packaging and Packaging-Waste Regulation (PPWR) Push
    • 4.2.2 Surge in Refillable and Reusable Formats
    • 4.2.3 E-commerce Led Demand for Protective Aesthetics
    • 4.2.4 Gen-Z Preference for Minimalist, Mono-Material Designs
    • 4.2.5 Microplastic Restriction Shifting Material Mix
    • 4.2.6 On-Demand 3D-Printed Packaging for Indie Brands
  • 4.3 Market Restraints
    • 4.3.1 High Cost Differential for Bio-Based Polymers
    • 4.3.2 Intra-EU rPET Supply Shortages
    • 4.3.3 Energy Price Volatility Impacting Glass Furnaces
    • 4.3.4 Escalating EPR Fees for Non-Recyclable Formats
  • 4.4 Industry Value-Chain Analysis
  • 4.5 Regulatory Landscape
  • 4.6 Technological Outlook
  • 4.7 Porter's Five Forces Analysis
    • 4.7.1 Bargaining Power of Suppliers
    • 4.7.2 Bargaining Power of Buyers
    • 4.7.3 Threat of New Entrants
    • 4.7.4 Threat of Substitutes
    • 4.7.5 Intensity of Competitive Rivalry
  • 4.8 Impact of Macroeconomic Factors on the Market

5 MARKET SIZE AND GROWTH FORECASTS (VALUE)

  • 5.1 By Material Type
    • 5.1.1 Plastic
    • 5.1.2 Glass
    • 5.1.3 Metal
    • 5.1.4 Paper and Paperboard
    • 5.1.5 Bio-Degradable/Compostable
  • 5.2 By Product Type
    • 5.2.1 Bottles and Jars
    • 5.2.2 Tubes and Sticks
    • 5.2.3 Folding Cartons
    • 5.2.4 Pump, Dispenser and Droppers
    • 5.2.5 Caps, Closures and Applicators
    • 5.2.6 Flexible Pouches and Sachets
  • 5.3 By Cosmetic Type
    • 5.3.1 Skin Care
    • 5.3.2 Hair Care
    • 5.3.3 Color Cosmetics
    • 5.3.4 Fragrances
    • 5.3.5 Other Cosmetic Types
  • 5.4 By Distribution Channel
    • 5.4.1 Direct Sales Channel
    • 5.4.2 Indirect Sales Channel
  • 5.5 By Packaging Format
    • 5.5.1 Rigid
    • 5.5.2 Semi-Rigid
    • 5.5.3 Flexible
  • 5.6 By Sustainability Attribute
    • 5.6.1 Recyclable
    • 5.6.2 Reusable/Refillable
    • 5.6.3 Bio-Based Content ?30 %
    • 5.6.4 Compostable
  • 5.7 By Country
    • 5.7.1 Germany
    • 5.7.2 United Kingdom
    • 5.7.3 France
    • 5.7.4 Italy
    • 5.7.5 Spain
    • 5.7.6 Rest of Europe

6 COMPETITIVE LANDSCAPE

  • 6.1 Market Concentration
  • 6.2 Strategic Moves
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles (includes Global Level Overview, Market Level Overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share, Products and Services, Recent Developments)
    • 6.4.1 Albea SA
    • 6.4.2 AptarGroup Inc.
    • 6.4.3 Amcor Plc
    • 6.4.4 Silgan Holdings Inc.
    • 6.4.5 Gerresheimer AG
    • 6.4.6 Quadpack Industries SA
    • 6.4.7 Berlin Packaging LLC
    • 6.4.8 International Paper Company
    • 6.4.9 Smurfit WestRock
    • 6.4.10 HCP Packaging Co., Ltd.
    • 6.4.11 Coverpla SAS
    • 6.4.12 Cosmopak USA LLC
    • 6.4.13 Huhtamaki Oyj
    • 6.4.14 Graham Packaging Company
    • 6.4.15 Mondi Group
    • 6.4.16 Sealed Air Corporation
    • 6.4.17 Rexam Plc (Ball Corporation)
    • 6.4.18 Raepak Ltd.
    • 6.4.19 Stoelzle Glass Group
    • 6.4.20 Verescence SA
    • 6.4.21 SGD Pharma SA
    • 6.4.22 Vetroplast SA

7 MARKET OPPORTUNITIES AND FUTURE OUTLOOK

  • 7.1 White-Space and Unmet-Need Assessment