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市場調查報告書
商品編碼
2117597
數位孿生模擬和情境建模中的生成式人工智慧:市場佔有率分析、產業趨勢和統計數據以及成長預測(2026-2031 年)Generative AI In Digital Twin Simulation and Scenario Modeling - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2026 - 2031) |
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據 Mordor Intelligence 稱,用於數位孿生模擬和場景建模的生成式人工智慧市場預計將從 2025 年的 62.3 億美元成長到 2026 年的 98 億美元,到 2031 年達到 324.5 億美元,2026 年至 2031 年的複合年成長率為 27.06%。

本報告按元件(軟體和服務)、部署模式(雲端、本地部署及其他)、企業規模(中小企業和大型企業)、應用程式(預測性維護、最佳化及其他)、最終用戶(製造業、汽車業及其他)和地區進行細分。市場預測以美元計價。
隨著工業軟體供應商將生成模型添加到企業已大規模使用的模擬環境中,數位孿生模擬和場景建模領域的生成式人工智慧市場正在迅速擴張。這種轉變縮短了檢驗設計方案和運行場景所需的時間,使模擬不僅對專業工程師有用,而且對更廣泛的團隊也同樣適用。 2026年1月,西門子宣布,數位孿生Composer幫助百事公司在初始部署階段將設計檢驗率提高到接近100%,吞吐量提高了20%,資本支出降低了10-15%。這種轉變提升了專有運行資料的價值,因為人工智慧生成場景的品質取決於用於訓練和更新模型的資料的深度和相關性。因此,能夠將實體模型、工業數據和高效能運算整合到單一解決方案中的供應商,正日益關注數位孿生模擬和場景建模領域的生成式人工智慧市場。
數位孿生模擬和情境建模領域的生成式人工智慧市場也受益於評估供應鏈中斷、維護風險、能源成本波動和生產權衡等問題的需求,這些問題比靜態模擬工具所能應對的更為頻繁。如今,企業尋求的數位孿生模型不僅要反映現狀,還要產生可與業務目標進行比較的合理運作場景。 2025年4月,空中巴士宣布其數位孿生環境將供超過5萬名工程師使用,以協助預測磨損、最佳化維修計畫並減少飛機整個生命週期內的意外停機時間。同樣在2025年4月,達梭系統和空中巴士擴大了戰略夥伴關係,將3DEXPERIENCE平台部署到未來民用和軍用飛機及直升機項目的2萬多名用戶。這使得生成式人工智慧在數位孿生模擬和場景建模市場中的作用從工程團隊擴展到更廣泛的規劃、風險管理和營運決策職能。
在數位孿生模擬和場景建模領域,生成式人工智慧市場仍面臨許多挑戰,例如如何證明人工智慧生成的模型能夠在各種條件下準確反映物理現實。高品質的檢驗需要感測器數據、物理檢驗、迭代測試以及與實際運行行為的對比,即便模型生成速度加快,成本和時間仍然居高不下。 2025年發表於《智慧製造雜誌》(Journal of Intelligent Manufacturing)的一項同行評審研究表明,即使生成式人工智慧加速了數位孿生設計週期,檢驗仍然是企業級應用的主要瓶頸。這帶來了一個艱難的權衡:跳過檢驗環節的公司將面臨營運和法律責任風險,而進行全面驗證的公司則可能難以證明大規模部署的投資報酬率(ROI)。因此,在用於數位孿生模擬和場景建模的生成式人工智慧市場中,能夠更有效率地自動化檢驗流程並以更可靠的證據支持受監管用例的供應商更具優勢。
到2025年,軟體將佔據數位孿生模擬和場景建模領域生成式人工智慧市場佔有率的65.43%。這反映了模擬引擎、人工智慧編配層和生命週期資料管理工具在企業部署中的核心角色。軟體仍然是收入的重要支柱,因為客戶通常從核心平台開始部署,然後擴展到更高價值的場景庫、模型管理和工作流程整合。隨著越來越多的資產、生產線和設計歷史遷移到同一環境,底層平台的替換難度越來越大,其效用也隨之提升。儘管價值組成有所變化,但這一趨勢確保了軟體在整個數位孿生模擬和場景建模生成式人工智慧市場中保持主導地位。
預計到2031年,服務業務將以27.62%的複合年成長率成長,這表明買家對微調、持續模型運行和系統級整合的支援需求正在迅速成長。這項轉變意義重大,因為競爭優勢正從一次性部署轉向在運作環境中持續改善模型。 PTC於2026年6月發表了PTC Orbit,進一步強化了這個發展方向。 PTC Orbit是一款雲端原生資產智慧解決方案,整合了PLM、ERP、CRM、IoT、EAM和FSM系統,並將它們連接到由人工智慧驅動的統一資產記錄。此類產品的發布表明,數位孿生模擬和場景建模中的生成式人工智慧正在擴大經常性業務收益的潛力,因為客戶不僅需要在初始部署期間獲得支持,而且在後續部署期間也需要支援。
到2025年,雲端將佔據62.45%的市場佔有率,這反映出企業對可擴展GPU存取、更低的預付成本以及與AI模型執行環境更便捷整合的偏好。雲端模型尤其適用於生成式仿真,因為在生成式仿真中,團隊需要大量處理大量場景、比較設計方案並並行測試多種運行條件,因此雲端模型的使用量通常會激增。此外,雲端模型也減少了企業建置和維護自身高階模擬基礎設施的需求。這些成本和存取優勢意味著,隨著雲端技術在各行業的應用不斷擴展,它仍然是數位孿生模擬和場景建模中生成式AI的核心。
混合部署模式是成長最快的部署模式,預計在2026年至2031年間將以27.92%的複合年成長率成長。這是因為許多用戶需要在靠近其物理資產的位置進行即時推理,同時仍依賴雲端進行大規模模型訓練和渲染。 2026年1月,西門子和英偉達擴大了合作,共同建構“工業人工智慧作業系統”,該系統將GPU加速與跨工業環境的模擬和推理結合。當企業面臨延遲限制、資料居住規則或現場級控制要求時,此模式尤其有效。因此,儘管雲端仍將是生成式人工智慧市場中用於數位孿生模擬和場景建模的最大部署模式,但混合架構有望成為更複雜工業營運的首選架構。
到2025年,北美將佔據數位孿生模擬和場景建模領域生成式人工智慧市場36.78%的佔有率,成為最大的區域市場。該地區受益於先進的企業軟體應用、強大的GPU和雲端基礎設施,以及工業軟體供應商與大型企業用戶之間的緊密合作。美國在該領域仍處於核心地位,這得益於西門子、英偉達、PTC和其他平台生態系統的積極發展。 2026年1月,西門子和英偉達宣布,百事可樂等客戶已經開始使用與「工業人工智慧作業系統」方向相關的整合功能。這反映出與生產相關的用例正在迅速轉化為實際部署。
預計到2031年,亞太地區將以28.34%的複合年成長率成長,成為生成式人工智慧(AI)數位孿生模擬和場景建模市場中成長最快的區域市場。中國、日本、韓國和印度是這成長軸心的核心,每個國家在製造業、工程人才和技術服務方面都擁有獨特的優勢。中國正在推動其主要製造業的數位轉型,而日本則利用先進的模擬和自動化技術來彌補勞動力短缺並保持出口競爭力。韓國在半導體和造船行業擁有強大的應用案例,這些行業對工藝品質和場景測試的要求非常高。印度正崛起為生成式人工智慧(AI)數位孿生模擬和場景建模的關鍵服務中心,其IT服務生態系統能夠為全球客戶提供託管式模擬服務。
到2025年,歐洲仍將佔據相當大的市場佔有率,其中德國、法國、英國、義大利和西班牙主導這一趨勢。在這些國家,精密製造和流程工業持續推動對先進模擬環境的需求。此外,在該地區,部署模式的選擇正受到GDPR(一般資料保護規則)和歐盟人工智慧法合規性要求的影響,使得混合雲端和主權雲模式比其他市場更為重要。 2025年11月,施耐德電機、AVEVA和ETAP加入了OpenUSD聯盟,這清楚地表明了歐洲工業軟體基礎設施在互通性標準方面取得突破性進展的決心。雖然南美洲的採用仍處於早期階段,但巴西的石油天然氣和農業機械製造業的需求趨勢最為明顯。儘管在中東和非洲的滲透率仍然很低,但沙烏地阿拉伯、阿拉伯聯合大公國、土耳其、南非和埃及正在透過基礎設施、能源和工業現代化計劃來培育長期需求,生成式人工智慧在數位孿生模擬和情境建模中的重要性在這些地區仍然存在,儘管規模較小。
According to Mordor Intelligence, the generative AI in digital twin simulation and scenario modeling market size is expected to increase from USD 6.23 billion in 2025 to USD 9.80 billion in 2026 and reach USD 32.45 billion by 2031, growing at a CAGR of 27.06% over 2026-2031.

This report is Segmented by Component (Software, and Services), Deployment Mode (Cloud, On-Premises, and More), Enterprise Size (Large Enterprises, and Small and Medium Enterprises), Application (Predictive Maintenance, Optimization, and More), End User (Manufacturing, Automotive, and More), and Geography. The Market Forecasts are Provided in Terms of Value (USD).
The generative AI in digital twin simulation and scenario modeling market is moving faster because industrial software vendors are adding generative models to simulation environments that enterprises already use at scale. This change reduces the time needed to test design options and operating scenarios, making simulation useful to a wider group of teams beyond specialist engineers. Siemens stated in January 2026 that Digital Twin Composer helped PepsiCo reach near-100% design validation, improve throughput by 20%, and reduce capital expenditure by 10-15% in early deployments. That shift makes proprietary operating data more valuable because the quality of AI-generated scenarios depends on the depth and relevance of the data that trains and updates the models. As a result, the generative AI in digital twin simulation and scenario modeling market is rewarding vendors that can combine physics models, industrial data, and high-performance computing into a single offering.
The generative AI in digital twin simulation and scenario modeling market is also benefiting from the need to evaluate supply chain disruptions, maintenance risks, energy cost swings, and production tradeoffs far more often than static simulation tools can support. Companies now want digital twins that do not just reflect current conditions, but also generate plausible operating paths and compare them against business objectives. Airbus stated in April 2025 that its digital twin environment is used by more than 50,000 engineers to predict wear, optimize maintenance schedules, and reduce unplanned downtime across the aircraft lifecycle. Dassault Systemes and Airbus also extended their strategic partnership in April 2025 to deploy the 3DEXPERIENCE platform across more than 20,000 users for future civil and military aircraft and helicopter programs. This is widening the role of the generative AI in digital twin simulation and scenario modeling market beyond engineering teams and into broader planning, risk, and operational decision functions.
The generative AI in digital twin simulation and scenario modeling market still faces a major barrier in proving that AI-generated models reflect physical reality across a wide range of conditions. High-quality validation requires sensor data, physics checks, repeated testing, and review against real operating behavior, which keeps cost and time high even when model generation becomes faster. A 2025 peer-reviewed study in the Journal of Intelligent Manufacturing found that validation remained the main bottleneck to broader enterprise adoption even when generative AI accelerated digital twin design cycles. This creates a difficult trade-off: firms that skip validation face operational and liability risks, while firms that perform full checks can struggle to justify the return on investment at scale. Because of that, the generative AI in digital twin simulation and scenario modeling market favors vendors that can automate more of the checking process and support regulated use cases with stronger evidence.
Other drivers and restraints analyzed in the detailed report include:
For complete list of drivers and restraints, kindly check the Table Of Contents.
Software held 65.43% of the generative AI in digital twin simulation and scenario modeling market share in 2025, which reflected the central role of simulation engines, AI orchestration layers, and lifecycle data management tools in enterprise deployments. Software remains the revenue anchor because customers usually start with the core platform before expanding into higher-value scenario libraries, model management, and workflow integration. As more assets, production lines, and design histories move into the same environment, the underlying platform becomes harder to replace and more useful over time. This dynamic keeps software in a leading position across the generative AI in digital twin simulation and scenario modeling market, even as the mix of value is changing.
Services are projected to grow at a 27.62% CAGR through 2031, which shows how quickly buyers are asking for help with fine-tuning, ongoing model operations, and system-level integration. The shift is important because competitive advantage is moving away from one-time deployment work toward continuous model improvement in live operating settings. PTC reinforced that direction in June 2026 with PTC Orbit, a cloud-native asset intelligence solution that connected PLM, ERP, CRM, IoT, EAM, and FSM systems into a unified AI-powered asset record. That kind of release shows why the generative AI in digital twin simulation and scenario modeling market is creating more room for recurring service revenue, because customers need support after deployment, not just during initial installation.
Cloud accounted for a 62.45% share in 2025, reflecting enterprise preference for scalable GPU access, lower upfront costs, and easier links to AI model-serving environments. The cloud model fits well with generative simulation because usage often occurs in bursts when teams run large batches of scenarios, compare design alternatives, or test multiple operating conditions in parallel. It also reduces the need for organizations to build and maintain their own high-end simulation infrastructure. That cost and access advantage keeps cloud at the center of the generative AI in digital twin simulation and scenario modeling market as adoption widens across industries.
Hybrid is the fastest-growing deployment mode, with a 27.92% CAGR for 2026-2031, because many users need real-time inference near physical assets while still relying on the cloud for large-scale model training and rendering. Siemens and NVIDIA expanded their partnership in January 2026 to build an Industrial AI Operating System that combined GPU acceleration with simulation and inference across industrial environments. This model is especially relevant when firms face latency constraints, data residency rules, or site-level control requirements. For that reason, the generative AI in digital twin simulation and scenario modeling market is likely to keep cloud as the largest mode while hybrid becomes the preferred architecture for more complex industrial operations.
North America held 36.78% of the generative AI in digital twin simulation and scenario modeling in 2025, making it the largest regional contributor. The region benefits from strong enterprise software adoption, deep access to GPU and cloud infrastructure, and close ties between industrial software vendors and large corporate users. The United States remains the center of this position, supported by active development work around Siemens, NVIDIA, PTC, and other platform ecosystems. Siemens and NVIDIA stated in January 2026 that customers such as PepsiCo were already using combined capabilities tied to the Industrial AI Operating System direction, which reflects how quickly production-linked use cases are moving into real deployments.
Asia-Pacific is projected to expand at a 28.34% CAGR through 2031, which makes it the fastest-growing regional segment in the generative AI in digital twin simulation and scenario modeling market. China, Japan, South Korea, and India form the core of this growth corridor, each with different strengths in manufacturing, engineering talent, or technology services. China is pushing industrial digitalization across major manufacturing sectors, while Japan is using advanced simulation and automation to offset labor constraints and protect export competitiveness. South Korea brings strong use cases in semiconductors and shipbuilding, where process quality and scenario testing carry high value. India is emerging as an important services-layer base for the generative AI in digital twin simulation and scenario modeling market, because its IT services ecosystem can support managed simulation delivery for global clients.
Europe held a significant share in 2025, led by Germany, France, the United Kingdom, Italy, and Spain, where precision manufacturing and process industries continue to support demand for advanced simulation environments. The region is also shaping deployment choices through GDPR and EU AI Act compliance needs, which makes hybrid and sovereign cloud models more relevant than in some other markets. Schneider Electric, AVEVA, and ETAP joined the Alliance for OpenUSD in November 2025, which signaled a clear push toward interoperability standards across the European industrial software base. South America remains earlier in adoption, with Brazil showing the clearest demand path through oil and gas and agricultural equipment manufacturing. The Middle East and Africa are still less penetrated, but Saudi Arabia, the UAE, Turkey, South Africa, and Egypt are building longer-term demand through infrastructure, energy, and industrial modernization programs, which keeps the generative AI in digital twin simulation and scenario modeling market relevant in these regions even from a smaller base.