印尼叫車市場：市場佔有率分析、產業趨勢與統計及成長預測（2026-2031年）

據 Mordor Intelligence 稱，2025 年印尼叫車市場價值 37.7 億美元，預計到 2031 年將從 2026 年的 40.4 億美元成長至 56.7 億美元，預測期（2026-2031 年）複合年成長率為 7.05%。

本報告按車輛類型（二輪車、三輪車等）、驅動方式（內燃機、混合動力等）、服務類型（電子召車、汽車共享等）、預訂管道（應用程式、電話）和最終用戶（個人、企業/機構）進行分類。市場預測以美元計價。

印尼叫車市場趨勢及洞察

快速的都市化和長期的交通堵塞

2024年，雅加達的司機們被堵在路上長達數小時，與2023年相比顯著增加。這一延誤使雅加達成為全球第十大最擁擠的城市。交通堵塞問題使得按需出行成為通勤者的首要選擇，透過最佳化路線節省時間的趨勢日益明顯。印尼擁有很高的都市化，需求集中在爪哇島，這裡是該國叫車市場的核心。 2024年7月，包括Cimanggisu-Cibitung走廊在內的新收費公路開通，改善了先前服務不足的郊區的交通狀況。然而，這些路線仍然會將用戶引向擁擠的市中心。儘管由於2025年9月宣布的補貼改革，預計燃油價格將會上漲，但叫共乘服務仍然是日常通勤者的一種經濟實惠的選擇，並且其使用正變得越來越普遍。

政府對摩托車共享出行車輛的電動車獎勵

印尼力爭在2060年實現淨零排放的藍圖包括為車輛轉型為電動機車提供稅收優惠和補貼。 2025年上半年，電動車在共享出行服務的二輪車輛佔比很高，數量也加倍。這部分歸功於Grab公司透過電動車隊成功降低了運作排放。全國範圍內（主要在爪哇島）的電池更換站建設最大限度地減少了充電停機時間，提高了車輛利用率。此外，運輸部製定的法規規範了安全措施和車輛轉型程序。

可更換電池的品質問題會導致服務中斷。

與傳統插電式充電器相比，電池更換網路面臨更高的故障率挑戰。這種差異會導致意外運作，對司機收入和平台整體可靠性產生負面影響。 Oyika 在雅加達進行的先導計畫凸顯了這些系統漏洞。即使在尖峰時段單一站點發生故障，也可能對整個網路產生連鎖反應，中斷使用者的服務存取。

這些服務中斷對爪哇島的影響更為嚴重，因為大多數交換站都集中在​​島上。使用SWAP Energy、Volta Indonesia和Electrum等供應商提供的專用電池進一步加劇了品管的複雜性。由於運輸部正在製定安全法規，營運商們不知如何預見未來可能出現的追溯性合規成本。這種不確定性導致必要的升級改造倉促實施，從而增加了網路暫時中斷的風險。

細分市場分析

到2025年，摩托車將佔據印尼共享旅遊市場63.12%的佔有率。這主要得益於摩托車的高機動性，使其比汽車更適合雅加達的平均車速。預計到2031年，摩托車市場將以7.08%的複合年成長率成長，並有望超越印尼整體共享出行市場的成長速度。就銷量而言，內燃機摩托車仍佔據市場主導地位。然而，電動踏板車正在蓬勃發展的共享出行市場中佔據重要佔有率。這些踏板車的性能優於傳統的四輪車輛，平均載客量也顯著更高。雖然電動踏板車在農村地區的普及速度較慢，但在郊區，由於新建收費公路帶來的交通便利性提升，電動踏板車的市場正穩步成長。這種快速成長為摩托車營運商提供了抓住不斷成長的市場需求的良機。

廂型車、MPV 和小型巴士滿足了團體行程和機場接送等特定需求。乘用車則服務於追求長途城市出行舒適性的用戶，但由於交通堵塞和停車位有限，其成長緩慢。三輪車和公車由於監管許可要求和消費者認知度較低，在印尼的共享旅遊市場中仍然處於邊緣地位。

截至2025年，內燃機汽車在印尼共享旅遊市場佔有99.18%的佔有率，但這一地位正逐漸被蠶食。受稅收優惠和電池成本下降的推動，預計到2031年，電池式電動車（BEV）共享出行市場將以7.13%的複合年成長率成長。根據印尼政府第39/2023號法規，政府批准的內燃機汽車（ICE）改電動汽車（EV）套件顯著降低了駕駛員的初始成本，並為進一步的電氣化鋪平了道路。同時，Electrum和NIU等公司提供的換電式電動滑板車透過避免長時間充電，減少了運作。

混合動力摩托車雖然具有技術潛力，但其高昂的購買成本可能使其僅限於小眾市場，從而導致營運成本的降低相對不那麼顯著。另一方面，諸如壓縮天然氣（CNG）和液化石油氣（LPG）等替代燃料目前僅在特定地區獲得認可，其普及程度很大程度上受限於各地加氣基礎設施的完善程度。

其他好處：

• Excel格式的市場預測（ME）表
• 3個月的分析師支持

目錄

第1章：引言

• 研究假設和市場定義
• 調查範圍

第2章：調查方法

第3章執行摘要

第4章 市場狀況

• 市場概覽
• 市場促進因素
  • 快速的都市化和長期的交通堵塞
  • 政府對摩托車共享出行車輛的電動車獎勵
  • 智慧型手機普及率高/電子皮夾普及率高
  • 與公共交通的整合將提升對「最後一公里」出行服務的需求。
  • 沿著主要摩托車計程車路線設有密集的電池更換站網路。
  • 專為滿足中小企業員工通勤需求而設計的訂閱套餐。
• 市場限制因素
  • 對參與價格競爭的兩家主要公司以及即將到來的「Grab-Goto」合併進行審查。
  • 促進要素抗議和監管機構對費用的限制正在給利潤率帶來壓力。
  • 由於可更換電池的品質問題，服務中斷
  • Java 以外地區 4G/5G 網路覆蓋不均，限制了應用程式的預約。
• 價值供應鏈分析
• 監理情勢
• 技術展望
• 波特五力模型

第5章 市場規模與成長預測

• 車輛類型
  • 摩托車
  • 三輪車
  • 搭乘用車
  • 廂型車和多用​​途汽車
  • 巴士接駁
• 依推進類型
  • 內燃機（ICE）
  • 混合
  • 電池式電動車
  • CNG／LPG
• 按服務類型
  • E-Hailing
  • 汽車共享（P2P）
  • 無人駕駛計程車
  • 常規乘車套餐
• 透過預訂管道
  • 應用程式粉絲
  • 電話
• 最終用戶
  • 對於個人
  • 公司/機構

第6章 競爭情勢

• 策略趨勢
• 市佔率分析
• 公司簡介
  • GoTo（Gojek）
  • Grab Holdings
  • Maxim
  • inDrive
  • Blue Bird Group
  • Xanh SM
  • Anterin
  • LadyJek
  • Ojesy
  • Trevo Indonesia
  • Smoot/Swap Energi
  • Volta Indonesia
  • Viar Motor Indonesia
  • Electrum
  • Oyika
  • GESITS
  • Kymco Electric Indonesia
  • OmoWay（Omo X）
  • SWAP ID
  • SOCAR Mobility Indonesia

第7章 市場機會與未來展望

According to Mordor Intelligence, the indonesian ride-hailing market size was valued at USD 3.77 billion in 2025 and estimated to grow from USD 4.04 billion in 2026 to reach USD 5.67 billion by 2031, at a CAGR of 7.05% during the forecast period (2026-2031).

This report is Segmented by Vehicle Type (Two-Wheelers, Three-Wheelers, and More), Propulsion Type (Internal-Combustion, Hybrid, and More), Service Type (E-Hailing, Car-Sharing, and More), Booking Channel (App-Based and Phone), and End-User (Personal and Corporate/Institutional). The Market Forecasts are Provided in Terms of Value (USD).

Indonesia Ride Hailing Market Trends and Insights

Rapid Urbanization & Chronic Traffic Congestion

In 2024, Jakarta drivers spent hours stuck in traffic, marking a significant increase in congestion compared to 2023. This delay ranked Jakarta as the tenth most congested city worldwide. Such traffic woes keep on-demand mobility at the forefront of commuters' minds, increasingly seeking time savings through optimized routing. With Indonesia boasting a high urbanization rate, demand is heavily concentrated in Java, the epicenter of the country's ride-hailing market. In July 2024, new toll roads, including the Cimanggis-Cibitung corridor, opened up previously underserved suburbs. However, these routes still direct riders back into the city's congested core. While fuel prices are set to rise due to subsidy reforms announced in September 2025, shared two-wheeler rides continue to be a cost-effective choice for daily commuters, solidifying their habitual use.

Government EV Incentives For Two-Wheel Ride-Hailing Fleets

Indonesia's roadmap to achieving net-zero emissions by 2060 includes tax incentives and subsidies for fleets transitioning to electric motorcycles. In the first half of 2025, electric vehicles (EVs) made up a significant portion of active two-wheelers in ride-hailing, a figure that has doubled, in part due to Grab's fleet of electric vehicles, which has successfully reduced CO2 emissions. With battery-swap stations established nationwide, mostly in Java, charging downtimes are minimized, leading to increased vehicle utilization. Additionally, regulations set by the Ministry of Transportation ensure standardized safety measures and conversion protocols.

Swappable-Battery Quality Issues Cause Service Downtime

Battery swap networks are grappling with higher failure rates than traditional plug-in chargers. This discrepancy results in unexpected downtimes, adversely affecting drivers' earnings and the overall reliability of the platform. A pilot project by Oyika in Jakarta underscores the vulnerability of these systems; a single station's failure during peak hours can send ripples through the entire network, disrupting services for riders.

These outages resonate even more in Java, where most swap sites are located. The involvement of proprietary batteries from suppliers such as SWAP Energy, Volta Indonesia, and Electrum adds another layer of complexity to quality control. As the Ministry of Transportation works on drafting safety regulations, operators are left in a lurch, uncertain about the potential retroactive compliance costs. This ambiguity poses a risk of temporary halts in network operations as they scramble to make necessary upgrades.

Other drivers and restraints analyzed in the detailed report include:

1. High Smartphone / E-Wallet Penetration
2. Public-Transport Integration Boosts First / Last-Mile Demand
3. Patchy 4G/5G Coverage Outside Java Limits App Bookings

For complete list of drivers and restraints, kindly check the Table Of Contents.

Segment Analysis

Two-wheelers captured 63.12% of Indonesia's ride-hailing market share in 2025 as nimble motorcycles navigate Jakarta's average speeds more effectively than cars. The segment is projected to grow at a 7.08% CAGR, outpacing the broader Indonesia ride-hailing market through 2031. Internal combustion engine (ICE) bikes lead the market in volume. Yet, electric scooters are carving out a significant niche in the active ride-hailing arena. These scooters outpace traditional four-wheelers, completing notably more trips on average. Adoption lags in rural areas, but suburban regions are witnessing robust growth, fueled by enhanced connectivity from new toll-road infrastructure. This growth spurt opens doors for two-wheeler operators to tap into rising demand.

Vans, MPVs, and minibuses serve demand for niche group travel and airport shuttles. Passenger cars cater to comfort-seeking users on longer intra-city routes, but traffic and parking constraints keep growth muted. Three-wheelers and buses remain peripheral to the Indonesian ride-hailing market, constrained by regulatory licensing and low consumer familiarity.

Internal-combustion engines retained 99.18% of the Indonesian ride-hailing market size in 2025 but face gradual displacement. Battery-electric rides are forecast to post a 7.13% CAGR to 2031, reinforced by tax waivers and falling battery costs. Under Indonesia's Permenhub No. 39/2023, government-approved ICE-to-EV conversion kits have slashed the upfront costs for drivers, paving the way for broader electrification. At the same time, battery-swap-ready scooters from companies like Electrum and NIU are cutting down downtime by avoiding lengthy charging sessions.

While hybrid two-wheelers boast technological promise, their higher purchase price is likely to keep them as a niche solution, overshadowing the operational savings they provide. On the other hand, CNG and LPG alternatives are only gaining traction in certain areas, primarily limited by the presence of localized refueling infrastructure.

Complete Report Scope:

• By Vehicle Type
  • Two-Wheelers
  • Three-Wheelers
  • Passenger Cars
  • Vans & MPVs
  • Buses & Shuttles
• By Propulsion Type
  • Internal-Combustion (ICE)
  • Hybrid
  • Battery-Electric
  • CNG / LPG
• By Service Type
  • E-Hailing
  • Car-Sharing (Peer-to-Peer)
  • Robo-Taxi
  • Subscription-Based Ride Packages
• By Booking Channel
  • App-Based
  • Phone
• By End-User
  • Personal
  • Corporate / Institutional

List of Companies Covered in this Report:

1. GoTo (Gojek)
2. Grab Holdings
3. Maxim
4. inDrive
5. Blue Bird Group
6. Xanh SM
7. Anterin
8. LadyJek
9. Ojesy
10. Trevo Indonesia
11. Smoot / Swap Energi
12. Volta Indonesia
13. Viar Motor Indonesia
14. Electrum
15. Oyika
16. GESITS
17. Kymco Electric Indonesia
18. OmoWay (Omo X)
19. SWAP ID
20. SOCAR Mobility Indonesia

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 Introduction

• 1.1 Study Assumptions & Market Definition
• 1.2 Scope of the Study

2 Research Methodology

3 Executive Summary

4 Market Landscape

• 4.1 Market Overview
• 4.2 Market Drivers
  • 4.2.1 Rapid Urbanisation & Chronic Traffic Congestion
  • 4.2.2 Government EV Incentives For Two-Wheel Ride-Hailing Fleets
  • 4.2.3 High Smartphone / E-Wallet Penetration
  • 4.2.4 Public-Transport Integration Boosts First / Last-Mile Demand
  • 4.2.5 Dense Battery-Swap Station Roll-Out Along Ojek Corridors
  • 4.2.6 Subscription Bundles For SME Employee Commuting Needs
• 4.3 Market Restraints
  • 4.3.1 Price-War Duopoly & Looming Grab-Goto Consolidation Scrutiny
  • 4.3.2 Driver Protests & Regulator-Capped Commissions Squeeze Margins
  • 4.3.3 Swappable-Battery Quality Issues Causing Service Downtime
  • 4.3.4 Patchy 4G/5G Coverage Outside Java Limits App Bookings
• 4.4 Value / Supply-Chain Analysis
• 4.5 Regulatory Landscape
• 4.6 Technological Outlook
• 4.7 Porter's Five Forces
  • 4.7.1 Threat of New Entrants
  • 4.7.2 Bargaining Power - Suppliers
  • 4.7.3 Bargaining Power - Buyers
  • 4.7.4 Threat of Substitutes
  • 4.7.5 Competitive Rivalry

5 Market Size & Growth Forecasts (Value (USD))

• 5.1 By Vehicle Type
  • 5.1.1 Two-Wheelers
  • 5.1.2 Three-Wheelers
  • 5.1.3 Passenger Cars
  • 5.1.4 Vans & MPVs
  • 5.1.5 Buses & Shuttles
• 5.2 By Propulsion Type
  • 5.2.1 Internal-Combustion (ICE)
  • 5.2.2 Hybrid
  • 5.2.3 Battery-Electric
  • 5.2.4 CNG / LPG
• 5.3 By Service Type
  • 5.3.1 E-Hailing
  • 5.3.2 Car-Sharing (Peer-to-Peer)
  • 5.3.3 Robo-Taxi
  • 5.3.4 Subscription-Based Ride Packages
• 5.4 By Booking Channel
  • 5.4.1 App-Based
  • 5.4.2 Phone
• 5.5 By End-User
  • 5.5.1 Personal
  • 5.5.2 Corporate / Institutional

6 Competitive Landscape

• 6.1 Strategic Moves
• 6.2 Market Share Analysis
• 6.3 Company Profiles (includes Global Level Overview, Market Level Overview, Core Segments, Financials as Available, Strategic Information, Market Rank/Share for Key Companies, Products and Services, SWOT Analysis, and Recent Developments)
  • 6.3.1 GoTo (Gojek)
  • 6.3.2 Grab Holdings
  • 6.3.3 Maxim
  • 6.3.4 inDrive
  • 6.3.5 Blue Bird Group
  • 6.3.6 Xanh SM
  • 6.3.7 Anterin
  • 6.3.8 LadyJek
  • 6.3.9 Ojesy
  • 6.3.10 Trevo Indonesia
  • 6.3.11 Smoot / Swap Energi
  • 6.3.12 Volta Indonesia
  • 6.3.13 Viar Motor Indonesia
  • 6.3.14 Electrum
  • 6.3.15 Oyika
  • 6.3.16 GESITS
  • 6.3.17 Kymco Electric Indonesia
  • 6.3.18 OmoWay (Omo X)
  • 6.3.19 SWAP ID
  • 6.3.20 SOCAR Mobility Indonesia

7 Market Opportunities & Future Outlook

• 7.1 White-Space & Unmet-Need Assessment