泰國叫車市場：市佔率分析、產業趨勢與統計及成長預測（2026-2031年）

根據 Mordor Intelligence 預測，泰國叫車市場規模將從 2025 年的 26 億美元成長到 2026 年的 28.4 億美元，然後在 2031 年達到 43.8 億美元，2026 年至 2031 年的複合年成長率為 9.08%。

本報告按車輛類型（摩托車和乘用車）、預訂類型（線上和線下）、應用領域（個人和商業）、支付方式（電子錢包、銀行卡、現金）以及地區（曼谷大都會區、泰國中部、泰國北部、泰國東北部和泰國南部）進行細分。市場預測以美元計價。

泰國叫車市場的趨勢與洞察

透過超級應用程式進行跨服務商品搭售可以加速用戶獲取。

將叫車、外送和金融服務整合在一起的平台正在擴大用戶錢包佔有率並提高用戶留存率。這一趨勢在Grab的「SMART 2025」藍圖中反映得尤為明顯。整合後的用戶交易頻率更高，從而提高了每位用戶的收入，同時降低了行銷成本。跨服務的數據流支援精準促銷和動態定價模式，從而在泰國叫車市場實現高效的新用戶獲取。通用的支付基礎設施確保了交易的順暢進行，並有助於提高用戶忠誠度。多服務生態系統與單一服務提供者之間的競爭差距正在擴大。

電子支付的普及減少了交易中的摩擦。

2023年，PromptPay在泰國境內處理了47.42兆泰銖的支付交易，顯示數位錢包的普及率正在不斷提高。光是TrueMoney一家就佔據了相當大的錢包交易佔有率，現金支付在泰國叫車市場正變得越來越少見。即時支付給司機可以提高供應商的忠誠度，而無現金支付的安全優勢也深受遊客歡迎。由泰國銀行支持的可互通QR碼標準消除了平台間的摩擦，使來自馬來西亞和新加坡的遊客能夠輕鬆進行跨境支付。訂單放棄率的下降直接促進了訂單完成數量的增加。

燃油價格波動導致駕駛者供應緊張

2020年以前，傳統計程車的年新增註冊量在8000至15,000輛之間，而自2020年以來，這一數字已降至4,000輛以下，凸顯了專業司機數量的減少。燃油價格的波動使得駕駛者每日損益平衡點（以平均10公里的行駛里程計算）上升至9至13趟，導致泰國叫車市場供應緊張。儘管平台正透過小額貸款和補貼等方式應對，但利潤率仍面臨壓力。不斷攀升的家庭債務和日益嚴格的汽車貸款核准標準限制了新進入者的加入。轉向電動機車或許是一種補救措施，但這需要大量的初始投資。

細分市場分析

預計到2025年，乘用車將佔泰國共享出行市場佔有率的80.62%，反映出曼谷長途通勤用戶對空調舒適性的偏好。同時，由於電動車補貼和消費稅降低，泰國共享旅遊市場的經濟效益提高，摩托車預計將達到10.74%的複合年成長率。

政府的獎勵大幅降低了摩托車的初始購買成本，再加上電力比汽油便宜，營運成本也隨之降低，摩托車出行正在加速普及。公共充電站的數量已達11,622個，也緩解了人們對續航里程的擔憂。摩托車能夠避開交通堵塞，因此非常實用，而且每班次的出行次數增加也提高了司機的收入。傳統的摩托車計程車正在向數位化平台轉型，以拓展客戶群，而現有業者則推出專門的摩托車類別，以吸引對價格敏感的乘客。

到2025年，隨著智慧型手機普及率的提高和4G網路的穩定，線上預訂將佔泰國叫車市場佔有率的91.85%。隨著用戶開始更加重視應用程式的透明度和車費的確定性，曼谷和旅遊區的離線街頭叫車服務逐漸減少。

10.12%的複合年成長率持續成長，得益於多語言介面和一鍵重訂等功能的不斷升級。除了提升數位素養的本地項目外，智慧型手機價格的下降也逐漸削弱了線下需求的最後堡壘。利用即時分析的額外費用系統有助於在供應和客戶體驗之間保持平衡。

其他好處：

• Excel格式的市場預測（ME）表
• 3個月的分析師支持

目錄

第1章：引言

• 研究假設和市場定義
• 調查範圍

第2章：調查方法

第3章執行摘要

第4章 市場狀況

• 市場概覽
• 市場促進因素
  • 超級應用程式的跨服務商品搭售正在加速用戶獲取。
  • 電子支付的廣泛應用正在減少交易中的摩擦。
  • 新冠疫情後旅遊業的復甦正在推動遊客數量的成長。
  • 曼谷政府主導的電動摩托車推廣活動
  • 高解析度交通資料API，支援動態定價
  • 共乘服務與大眾運輸票務系統的整合
• 市場限制因素
  • 燃油價格波動導致司機短缺
  • 加強都市區交通壅塞管理
  • 提高數位服務增值稅對平台收入分成的影響。
  • 消費者對旅行數據使用中存在的隱私問題表示強烈不滿
• 價值供應鏈分析
• 監理情勢
• 技術展望
• 波特五力模型

第5章 市場規模與成長預測

• 按車輛類型
  • 摩托車
  • 搭乘用車
• 按預訂類型
  • 線上
  • 離線
• 按最終用途
  • 個人
  • 商業的
• 透過付款方式
  • 數位錢包
  • 卡片
  • 現金
• 按地區
  • 曼谷大都會區
  • 泰國中部（不包括曼谷）
  • 泰國北部
  • 泰國東北部
  • 泰國南部

第6章 競爭情勢

• 市場集中度
• 策略趨勢
• 供應商市佔率
• 公司簡介
  • Grab Holdings Inc.
  • Bolt Technology OU
  • AirAsia Super App Sdn Bhd
  • AllThaiTaxi Company
  • NaviGo
  • Robinhood
  • InDrive
  • Maxim
  • LINE Taxi
  • Bonku
  • MuvMi
  • Lalamove Ride
  • Ryde
  • Gojek（Get by Gojek）

第7章 市場機會與未來展望

According to Mordor Intelligence, the thailand ride-hailing market size is expected to grow from USD 2.60 billion in 2025 to USD 2.84 billion in 2026 and is forecast to reach USD 4.38 billion by 2031 at 9.08% CAGR over 2026-2031.

This report is Segmented by Vehicle Type (Two-Wheeler and Passenger Car), Booking Type (Online and Offline), End-Use (Personal and Commercial), Payment Method (Digital Wallet, Card, and Cash), and Region (Bangkok Metropolitan Region, Central Thailand, Northern Thailand, Northeastern Thailand, and Southern Thailand). The Market Forecasts are Provided in Terms of Value (USD).

Thailand Ride Hailing Market Trends and Insights

Super-App Cross-Service Bundling Accelerates Rider Acquisition

Platforms that package ride-hailing, food delivery, and financial services deepen wallet share and raise user retention, a pattern most visible in Grab's S.M.A.R.T. 2025 roadmap . Integrated customers show higher transaction frequency, pushing revenue per user upward while reducing unit marketing costs. Cross-service data flows fuel targeted promotions and dynamic pricing models, enabling efficient acquisition in the Thailand ride-hailing market. Shared payment rails ensure frictionless checkout and promote loyalty. Competitive gaps widen between multi-service ecosystems and single-vertical providers.

E-Payment Penetration Lowering Transaction Frictions

In 2023, PromptPay processed 47.42 trillion baht in Thailand, underlining widespread digital wallet adoption. TrueMoney alone commands a significant share of wallet transactions, making cash settlements increasingly rare in the Thailand ride-hailing market. Instant driver payouts improve supply-side loyalty, and cashless safety benefits resonate with tourists. Interoperable QR standards backed by the Bank of Thailand remove platform-specific friction and allow seamless cross-border spend for visitors from Malaysia and Singapore . Reduced abandonment rates translate directly into higher completed trip volumes.

Driver Supply Crunch Amid Fuel-Price Volatility

Traditional taxi registrations fell below 4,000 annually since 2020, down from 8,000-15,000 before 2020, underscoring a shrinking professional driver pool. Fuel swings push daily breakeven levels to 9-13 trips at 10-kilometer averages, tightening supply in the Thailand ride-hailing market. Platforms respond with micro-lending and subsidies, yet margin compression persists. Elevated household debt and stricter auto-loan criteria restrict new entrants. Transitioning to electric motorcycles offers relief but requires upfront capital.

Other drivers and restraints analyzed in the detailed report include:

1. Tourism Rebound Post-COVID Boosting Trip Volumes
2. Government Push for EV Two-Wheelers in Bangkok
3. Intensifying Urban Congestion Regulations

For complete list of drivers and restraints, kindly check the Table Of Contents.

Segment Analysis

Passenger cars controlled 80.62% of the Thailand ride-hailing market share in 2025, reflecting user preference for air-conditioned comfort across long Bangkok commutes. At the same time, two-wheelers are projected to deliver an 10.74% CAGR, underpinned by the EV subsidy and excise reductions that elevate adoption economics in the Thailand ride-hailing market.

Government incentives slash upfront purchase costs, and operating savings on electricity versus petrol further tip the balance. The charging density of 11,622 public points mitigates range anxiety. Two-wheelers thrive on maneuverability that beats congestion, boosting driver earnings by enabling more trips per shift. Traditional motorcycle taxis are onboarding digital platforms to widen customer access, while incumbents launch dedicated bike categories to capture price-sensitive riders.

Online reservations captured 91.85% of the Thailand ride-hailing market share in 2025, enabled by growing smartphone penetration and reliable 4G coverage. Offline street-hail fell in Bangkok and tourist hubs as users embraced app transparency and fare security in the Thailand ride-hailing market.

Sustained 10.12% CAGR stems from ongoing feature upgrades such as multilingual interfaces and one-tap rebooking. Rural programs that improve digital literacy, plus declining smartphone prices, erode the last pockets of offline demand. Real-time analytics power surge pricing that balances supply while protecting customer experience.

Complete Report Scope:

• By Vehicle Type
  • Two-Wheeler
  • Passenger Car
• By Booking Type
  • Online
  • Offline
• By End-Use
  • Personal
  • Commercial
• By Payment Method
  • Digital Wallet
  • Card
  • Cash
• By Region
  • Bangkok Metropolitan Region
  • Central Thailand (ex-BMR)
  • Northern Thailand
  • Northeastern Thailand
  • Southern Thailand

List of Companies Covered in this Report:

1. Grab Holdings Inc.
2. Bolt Technology OU
3. AirAsia Super App Sdn Bhd
4. AllThaiTaxi Company
5. NaviGo
6. Robinhood
7. InDrive
8. Maxim
9. LINE Taxi
10. Bonku
11. MuvMi
12. Lalamove Ride
13. Ryde
14. Gojek (Get by Gojek)

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 Introduction

• 1.1 Study Assumptions & Market Definition
• 1.2 Scope of the Study

2 Research Methodology

3 Executive Summary

4 Market Landscape

• 4.1 Market Overview
• 4.2 Market Drivers
  • 4.2.1 Super-App Cross-Service Bundling Accelerates Rider Acquisition
  • 4.2.2 E-Payment Penetration Lowering Transaction Frictions
  • 4.2.3 Tourism Rebound Post-COVID Boosting Trip Volumes
  • 4.2.4 Government Push for EV Two-Wheelers in Bangkok
  • 4.2.5 High-Resolution Traffic-Data APIs Enabling Dynamic Pricing
  • 4.2.6 Integration of Ride-Hailing With Mass-Transit Ticketing Systems
• 4.3 Market Restraints
  • 4.3.1 Driver Supply Crunch Amid Fuel-Price Volatility
  • 4.3.2 Intensifying Urban Congestion Regulations
  • 4.3.3 Digital-Services VAT Raising Platform Take-Rates
  • 4.3.4 Consumer Privacy Backlash on Trip-Data Use
• 4.4 Value / Supply-Chain Analysis
• 4.5 Regulatory Landscape
• 4.6 Technological Outlook
• 4.7 Porter's Five Forces
  • 4.7.1 Bargaining Power of Suppliers
  • 4.7.2 Bargaining Power of Buyers/Consumers
  • 4.7.3 Threat of New Entrants
  • 4.7.4 Threat of Substitute Products
  • 4.7.5 Intensity of Competitive Rivalry

5 Market Size & Growth Forecasts (Value (USD))

• 5.1 By Vehicle Type
  • 5.1.1 Two-Wheeler
  • 5.1.2 Passenger Car
• 5.2 By Booking Type
  • 5.2.1 Online
  • 5.2.2 Offline
• 5.3 By End-Use
  • 5.3.1 Personal
  • 5.3.2 Commercial
• 5.4 By Payment Method
  • 5.4.1 Digital Wallet
  • 5.4.2 Card
  • 5.4.3 Cash
• 5.5 By Region
  • 5.5.1 Bangkok Metropolitan Region
  • 5.5.2 Central Thailand (ex-BMR)
  • 5.5.3 Northern Thailand
  • 5.5.4 Northeastern Thailand
  • 5.5.5 Southern Thailand

6 Competitive Landscape

• 6.1 Market Concentration
• 6.2 Strategic Moves
• 6.3 Vendor Market Share
• 6.4 Company Profiles (Includes Global Level Overview, Market Level Overview, Core Segments, Financials as Available, Strategic Information, Market Rank/Share for Key Companies, Products and Services, SWOT Analysis, and Recent Developments)
  • 6.4.1 Grab Holdings Inc.
  • 6.4.2 Bolt Technology OU
  • 6.4.3 AirAsia Super App Sdn Bhd
  • 6.4.4 AllThaiTaxi Company
  • 6.4.5 NaviGo
  • 6.4.6 Robinhood
  • 6.4.7 InDrive
  • 6.4.8 Maxim
  • 6.4.9 LINE Taxi
  • 6.4.10 Bonku
  • 6.4.11 MuvMi
  • 6.4.12 Lalamove Ride
  • 6.4.13 Ryde
  • 6.4.14 Gojek (Get by Gojek)

7 Market Opportunities & Future Outlook

• 7.1 White-space & Unmet-need Assessment