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市場調查報告書
商品編碼
2064437
無線顯示器:市場佔有率分析、產業趨勢與統計、成長預測(2026-2031)Wireless Display - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2026 - 2031) |
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據 Mordor Intelligence 稱,2025 年無線顯示市場價值為 70.9 億美元,預計到 2031 年將達到 168.7 億美元,而 2026 年為 83.4 億美元,預測期(2026-2031 年)的複合年成長率為 15.13%。

本報告按交付類型(硬體、軟體和服務)、技術協議(AirPlay、Miracast、Google Cast、無線HDMI和無線高清等)、最終用戶(住宅、商業)、應用領域(消費者娛樂和串流媒體、企業演示和協作、教育和培訓等)以及地區進行細分。市場預測以美元(USD)為單位。
混合辦公模式的普及使得會議室需要支援眾多個人設備而非固定電腦,這進一步推動了無線顯示市場融入企業工作流程。思科於2025年11月在30個市場進行的一項調查發現,55%的無線網路領導者認為自備設備辦公室(BYOD)和用戶移動性是推動企業更依賴無線網路的關鍵因素。調查也顯示,80%的企業在調查前五年增加了無線基礎設施的支出,顯示這種需求與長期網路投資相關,而非短期會議室升級。因此,由於設備種類繁多,相容性問題日益嚴重,企業願意為支援AirPlay、Miracast和Google Cast等多種技術的會議室系統支付更高的價格。此外,隨著設備管理、分析和訂閱式支援服務逐漸成為企業採購的標配,這種轉變也推動了軟體和服務收入的成長。
隨著 Wi-Fi 6E 在美國提供對 1200 MHz 免許可 6 GHz頻寬的接入,並且其支援範圍在主要國家和地區持續擴大,無線顯示市場正受益於網路基地台更新周期的延長。思科報告稱,到 2025 年下半年,其管理網路中 Wi-Fi 6E 和 Wi-Fi 7網路基地台的部署量將同比成長 23%,這表明企業轉型已在相當規模上展開。此外,思科還報告稱,到 2025 年,其 500 萬個管理網路中 6 GHz 用戶端的激活量將同比成長 60%,這表明終端設備對高級投影應用場景的準備程度有所提高。傳統的 5 GHz 部署在人口密集的教室和辦公環境中常常面臨挑戰,而 6 GHz 的容量則改善了跨多個來源進行高解析度共用的環境。每 3-4 年升級網路基地台的公司可能會在 2026 年至 2029 年期間,隨著網路遷移的進行,購買無線演示設備,這將支援預測期內的設備需求。
無線顯示市場仍面臨嚴重的互通性問題,因為AirPlay、Miracast、Google Cast和各種專有協定無法在混合裝置環境下提供一致的體驗。買家被迫在為相容多重通訊協定的硬體支付高價和接受相容性缺陷之間做出選擇,而相容性缺陷會給共用空間的用戶帶來不便。在嚴格監管的環境中,這個問題尤其突出,因為安全設計的重要性已經與簡單的螢幕共用不相上下。雲端安全聯盟 (Cloud Security Alliance) 於2026年3月發布的研究報告指出,WPA2和WPA3網路都存在一個Wi-Fi客戶端隔離漏洞。這個漏洞源自於IEEE 802.11標準本身,這意味著僅靠廠商的修補程式無法完全消除風險。協議複雜性和安全審查同時出現,導致採購核准週期延長,一些組織正在推遲更新決策,直到建立更好的兼容性為止。
至2025年,硬體將佔無線顯示市場規模的54.32%。這得益於其大規模的部署基礎,包括適配器、整合演示系統以及廣泛應用於家庭和商業場所的嵌入式模組。這種主導地位仍反映出無線顯示產業對實體會議室硬體和顯示器終端的大量投資。由於許多買家仍然需要專用接收器、智慧會議室設備或整合顯示模組來支援多用戶之間的可靠投屏,因此該細分市場仍然佔據重要地位。同時,硬體需求組成正在發生變化,企業買家越來越傾向於選擇整合會議室控制、裝置連接和雲端管理功能的捆綁系統,而不是單一功能的適配器。
軟體和服務預計將在2026年至2031年間以15.53%的複合年成長率成長,成為無線顯示市場中成長最快的細分領域。這一成長與基於訂閱的螢幕共用、裝置管理和分析平台密切相關,這些平台可協助企業管理其裝置組合的使用策略和效能。 2025年12月,Airtame發表了搭載Wi-Fi 6E晶片組的Airtame 3。其授權模式為:核心功能每年每台設備120美元,完整混合會議功能每年每台設備300美元,顯示持續收入已融入產品組合中。託管服務也具有成長空間,因為負責部署多供應商環境和零信任整合的IT團隊可能更傾向於尋求外部支持,以進行韌體管理、安全措施和持續營運管理。
截至2025年,AirPlay佔據了無線顯示市場32.56%的佔有率。這主要歸功於蘋果設備成熟的原生生態系統,該生態系統已在iPhone、iPad和MacBook用戶中實現了螢幕鏡像功能。如此龐大的用戶群體使得AirPlay在蘋果終端普及的住宅和商業環境中佔據了主導地位。另一方面,Miracast在商業環境中保持了其地位,因為基於Windows的設備在企業、教育機構和公共部門仍然佔據重要地位。無線HDMI和WirelessHD繼續滿足那些優先考慮吞吐量而非廣泛協議柔軟性的特定需求,而隨著傳統設備的淘汰,Intel WiDi的重要性則持續下降。
預計從2026年到2031年,Google Cast的複合年成長率將達到16.33%,成為無線顯示市場成長最快的協議套件。這一成長勢頭主要得益於其與Android和Chrome OS的深度整合,以及在Google認證電視和會議室硬體中日益廣泛的應用。因此,買家正逐漸從將會議室與單一設備生態系統綁定,轉向支援從單一終端傳輸多種協定的軟體定義接收器。這一趨勢至關重要,因為買家越來越需要廣泛的兼容性、策略控制和更簡單的部署,而不是特定協議的會議室硬體。
預計到2025年,北美將成為最大的區域市場,佔據無線顯示市場34.58%的佔有率。該地區受益於成熟的企業無線基礎設施、教育領域強勁的設備更新周期以及眾多平台供應商和解決方案整合商的存在。到了2025年,商用筆記型電腦中USB-C介面的廣泛應用消除會議室無線工作流程的實際障礙,使大規模無線演示更容易實現。教育領域的FERPA法規和醫療保健領域的HIPAA法規等合規性要求也促使企業更傾向於選擇企業級系統而非消費級產品,因為政策管理和安全是機構採購的關鍵考慮因素。 2026年1月,Crestron推出了Collab Compute,進一步強化了這個趨勢。 Collab Compute是一款協作硬體核心,配備整合NPU的英特爾酷睿Ultra處理器,可用於人工智慧輔助的會議室部署。
預計亞太地區2026年至2031年將以16.04%的複合年成長率成長,成為無線顯示市場成長最快的地區。推動市場需求成長的因素包括中國和印度智慧教室的普及、新建企業園區的建設以及亞太主要市場6GHz頻段授權的快速推進。這一區域趨勢與北美有所不同,因為在北美,新的教育和公共機構計畫將無線會議室連接作為預設標準,而不是取代傳統的有線系統。韓國、日本和澳洲也受惠於Wi-Fi 6E的廣泛監管過渡,這使得網路基地台升級與無線演示設備的採購更加便捷。
歐洲無線顯示市場已趨於成熟,但仍在不斷發展,其中英國和德國是企業需求的主要中心。歐盟頻段的協調統一縮小了與北美在Wi-Fi 6E部署方面的差距,並改善了下一代投屏基礎設施的開發環境。總部位於比利時的巴可公司報告稱,其2024年的銷售額將達到9.47億歐元(約合10.2465億美元),並於2025年6月在微軟設備生態系統平台上發布了ClickShare Hub,進一步鞏固了其在該地區的地位。中東和非洲的貢獻仍然最低,但正受益於阿拉伯聯合大公國和沙烏地阿拉伯的智慧建築專案。同時,南美洲仍處於起步階段,但隨著房地產投資的趨於穩定,巴西和阿根廷在商業應用方面處於領先地位。
According to Mordor Intelligence, the wireless display market size was valued at USD 7.09 billion in 2025 and estimated to grow from USD 8.34 billion in 2026 to reach USD 16.87 billion by 2031, at a CAGR of 15.13% during the forecast period (2026-2031).

This report is Segmented by Offering (Hardware, and Software and Services), Technology Protocol (AirPlay, Miracast, Google Cast, Wireless HDMI and Wireless HD, and More), End-User (Residential, and Commercial), Application (Consumer Entertainment and Streaming, Enterprise Presentation and Collaboration, Education and Training, and More), and Geography. The Market Forecasts are Provided in Terms of Value (USD).
Permanent hybrid work arrangements have pushed the wireless display market deeper into enterprise workflows, as meeting rooms now need to support many personal devices rather than a fixed room computer. Cisco reported that 55% of wireless leaders cited BYOD and user mobility as the main drivers of rising dependence on wireless networks in its November 2025 survey across 30 markets. The same study found that 80% of organizations increased wireless infrastructure spending over the five years before the survey, indicating that this demand is tied to long-term network investment rather than short-term room upgrades. Enterprises are therefore accepting higher unit costs for systems that can support AirPlay, Miracast, and Google Cast in a single room because mixed device fleets create a real compatibility problem. This change is also shifting revenue toward software and services because device management, analytics, and subscription support are becoming part of the standard enterprise purchase.
The wireless display market is benefiting from a broader access point refresh cycle, as Wi-Fi 6E provides access to 1,200 MHz of unlicensed 6 GHz spectrum in the United States and has since gained support across several major countries and regions. Cisco recorded a 23% year-over-year increase in Wi-Fi 6E and Wi-Fi 7 access point deployments across its managed networks in the second half of 2025, indicating that enterprise migration is already underway at a meaningful scale. It also reported a 60% year-over-year increase in 6 GHz clients activated across 5 million managed networks in 2025, indicating stronger endpoint readiness for advanced casting use cases. Earlier 5 GHz deployments often struggled in dense classrooms and office environments, but 6 GHz capacity improves conditions for multi-source, high-resolution sharing. Enterprises that refresh access points on three-to-four-year cycles are likely to align wireless presentation purchases with this network transition between 2026 and 2029, which supports unit demand during the forecast window.
The wireless display market still faces a real interoperability problem because AirPlay, Miracast, Google Cast, and proprietary stacks do not deliver a consistent experience across mixed device fleets. Buyers can either pay a higher price for multi-protocol hardware or accept compatibility gaps that frustrate users in shared rooms. This issue becomes harder in regulated environments because security design now matters as much as simple screen sharing. A March 2026 research note from the Cloud Security Alliance identified vulnerabilities in Wi-Fi client isolation that affect both WPA2 and WPA3 networks and stem from the IEEE 802.11 standard itself, meaning vendor patching alone does not fully eliminate the risk. When protocol complexity and security reviews occur simultaneously, procurement approval cycles lengthen, and some organizations delay refresh decisions until better alignment emerges.
Other drivers and restraints analyzed in the detailed report include:
For complete list of drivers and restraints, kindly check the Table Of Contents.
Hardware retained 54.32% of the wireless display market size in 2025, supported by the large installed base of adapters, integrated presentation systems, and embedded modules across homes and commercial venues. That lead still reflects how much prior spending in the wireless display industry went into physical room hardware and display endpoints. The segment remains important because many buyers still need dedicated receivers, smart meeting room devices, or display-integrated modules to support reliable casting across multiple users. At the same time, the composition of hardware demand is changing as enterprise buyers prefer bundled systems that combine room control, device connectivity, and cloud administration instead of single-function dongles.
Software and services are projected to grow at a 15.53% CAGR from 2026 to 2031, making it the fastest-growing segment of the wireless display market. This growth is tied to subscription-based screen-sharing, device-management, and analytics platforms that help enterprises manage usage policies and fleet performance. Airtame introduced Airtame 3 in December 2025 with a Wi-Fi 6E chipset and a licensing model priced at USD 120 per device per year for core features and USD 300 per device per year for full hybrid conferencing, demonstrating how recurring revenue is built into the product stack. Managed services also have room to expand, as IT teams handling multi-vendor deployments and zero-trust integration may prefer external support for firmware management, security policy, and ongoing administration.
AirPlay held 32.56% share of the wireless display market in 2025 because Apple devices already route screen mirroring through a mature native ecosystem across iPhone, iPad, and MacBook users. That installed base gave AirPlay an advantage in both residential use and business settings where Apple endpoints are common. Miracast still keeps a place in commercial environments because Windows-based fleets remain important across enterprise, education, and public institutions. Wireless HDMI and WirelessHD continue to serve narrower needs where throughput matters more than broad protocol flexibility, while Intel WiDi keeps losing relevance as legacy endpoints cycle out of use.
Google Cast is forecast to grow at a 16.33% CAGR from 2026 to 2031, which makes it the fastest-growing protocol group in the wireless display market. Its momentum comes from deep integration across Android and Chrome OS, as well as wider availability on Google-certified TVs and meeting room hardware. These conditions are pushing buyers toward software-defined receivers that support multiple protocols from a single endpoint, rather than forcing a room to rely on a single device ecosystem. That direction matters because buyers increasingly want broad compatibility, policy control, and simpler deployment instead of protocol-specific room hardware.
North America held 34.58% of the wireless display market share in 2025, making it the largest regional market. The region benefited from mature enterprise wireless infrastructure, active device refresh cycles in education, and the presence of many platform vendors and solution integrators. USB-C adoption across commercial notebooks removed a practical barrier to cable-free room workflows by 2025, which made wireless presentation easier to support at scale. Compliance rules such as FERPA in education and HIPAA in healthcare also favored enterprise-grade systems over consumer-grade products, as policy control and security were key considerations in institutional buying. Crestron reinforced this direction in January 2026, when it introduced Collab Compute, a collaboration hardware core built on an Intel Core Ultra processor with an integrated NPU for AI-assisted meeting room deployments.
Asia-Pacific is projected to grow at a 16.04% CAGR from 2026 to 2031, making it the fastest-growing region in the wireless display market. Demand is being supported by smart classroom rollouts in China and India, new corporate campus construction, and the rapid pace of 6 GHz authorization across major APAC markets. This regional pattern differs from North America because greenfield education and institutional projects can adopt wireless room connectivity as the default standard instead of replacing legacy wired systems. South Korea, Japan, and Australia also benefit from the wider regulatory shift toward Wi-Fi 6E, which helps align access point upgrades with wireless presentation purchases.
Europe remains a mature yet continually refreshing wireless display market, with the United Kingdom and Germany as key centers of enterprise demand. The EU's spectrum harmonization reduced the timing gap with North America for Wi-Fi 6E deployment, which improved the conditions for next-generation casting infrastructure. Barco, headquartered in Belgium, reported EUR 947 million in sales in 2024, equivalent to USD 1,024.65 million, and strengthened its regional position in June 2025 with the launch of ClickShare Hub on Microsoft's Device Ecosystem Platform. The Middle East and Africa remain the smallest contributors but are benefiting from smart building programs in the UAE and Saudi Arabia, while South America is still at an early stage, with Brazil and Argentina leading commercial adoption as real estate investment stabilizes.