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市場調查報告書
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1940723

露營車和旅居車：市場佔有率分析、行業趨勢和統計數據、成長預測（2026-2031）

Caravan And Motorhome - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2026 - 2031)
出版日期: | 出版商: Mordor Intelligence | 英文 200 Pages | 商品交期: 2-3個工作天內

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簡介目錄

預計到 2026 年，露營車和旅居車市場價值將達到 636.8 億美元，高於 2025 年的 596 億美元。

預計到 2031 年將達到 886.5 億美元，2026 年至 2031 年的複合年成長率為 6.84%。

房車和露營車市場-IMG1

持續成長與體驗式旅遊需求的不斷成長、遠距辦公生活方式的興起以及疫情期間國內自駕遊熱潮的持續升溫相符。模組化底盤平台和48伏特直流電氣系統等技術進步提升了離網能力。同時，千禧世代和Z世代消費者的湧入為房旅居車市場注入了新的購買力。北美憑藉著成熟的房車文化和完善的露營地基礎設施，保持著主導地位。而亞太地區則實現了最快的區域擴張，這主要得益於可支配收入的成長和戶外休閒參與率的提高。歐洲品牌的全球化以及專注於電動和模組化房車的新興參與企業，使得傳統住宿設施難以匹敵，市場競爭日益激烈。

全球露營車與旅居車市場趨勢與洞察

後疫情時代，人們對國內旅行和戶外旅行的偏好日益增強。

近期產業調查顯示，人們越來越偏好規劃好的露營和公路旅行，反映出旅行重心正從國際旅行轉向國內旅行。安全顧慮、跨境的複雜性以及探索本地地區的經濟效益是推動這一趨勢的主要因素。房車露營持續走紅，有助於在經濟普遍不確定性的情況下穩定房旅居車市場。北美和歐洲完善的露營地網路提供的便利程度堪比飯店，進一步提升了房車旅行的吸引力。對許多家庭而言，擁有一輛房車是應對旅行成本波動的有效策略，從而支撐了房車旅行的長期需求。

千禧世代和Z世代的房車擁有量激增。

隨著千禧世代和Z世代消費者將冒險旅行置於財富累積之上，房車買家的平均年齡已從53歲降至49歲，這使得年輕一代更有能力影響房車的設計和行銷策略。許多35至54歲的車主優先考慮互聯性、永續性和靈活的內部空間，這促使製造商開發輕質材料、整合式太陽能系統和模組化家具。社群媒體進一步推動了需求，用戶評價和網紅內容使全職或混合型遊牧生活方式廣受歡迎。貸款機構也紛紛效法汽車貸款的還款期限結構，幫助首次購車者克服高昂的價格。透過升級和數位化功能不斷提升客戶參與度，提高了客戶維繫，鼓勵重複購買，並支持房旅居車市場的持續成長。

高昂的初始購買和擁有成本

購買新房車和二手房車的融資成本給家庭預算帶來了沉重負擔。保險、維護和存放等額外費用往往會導致提前出售，降低客戶親和性，並減少口碑。雖然房車旅行是一種流行的生活方式選擇，但由於可支配收入有限，年輕買家對價格非常敏感。某些市場的供應過剩導致價格大幅回調，凸顯了價格虛高可能加劇的市場波動。如何在保持價格可負擔的同時又不損害盈利盈利，仍然是房車行業面臨的一大挑戰。

細分市場分析

到2025年，旅行拖車將佔露營車和旅居車市場總收入的61.34%，這主要得益於注重成本的買家偏好低廉的採集費用以及拖掛車輛進行日常出行的靈活性。在這一細分市場中，旅行拖車的吸引力正在不斷擴大，產品涵蓋從經濟型到豪華型的各種選擇。同時，第五輪拖車正吸引那些尋求住宅舒適體驗的全職用戶層。折疊式露營車輕鬆易攜，適合車庫存放，但由於隔熱性和安全性更高的硬殼車型逐漸佔據市場，其市場佔有率正在下降。同時，由於整合式生活空間和駕駛空間帶來的自由移動性，旅居車預計到2031年將以8.08%的複合年成長率成長，超過整個露營車和旅居車市場的成長速度。 B型廂型車因其便利的停車條件而受到城市探險者的青睞，而A型房車則吸引了願意投資寬敞內部空間的退休人士和數位遊民。

千禧世代對「承包解決方案」日益成長的興趣，使得旅居車更受歡迎，因為與拖掛式房車相比，自行式房車更容易整合駕駛輔助技術、太陽能電池板和智慧家庭控制系統。 Thor Industries 的混合動力 A 型原型車和 Jayco 售價 46 萬美元的 Embarc EV 房車，正是高階市場採用整合推進和居住系統的典範。露營車製造商正透過輕質複合材料牆體和模組化內裝來縮小創新差距。隨著露營地預訂 API 以及太陽能和儲能套件的普及，產品差異化將更多地取決於數位生態系統，而不是僅僅取決於平面佈局。因此，露營車將繼續保持其銷售主導地位，而旅居車將主導露營車和旅居車市場的技術發展趨勢。

截至2025年，內燃機車型將佔露營車和旅居車市場收入的91.74%，這反映了其成熟的燃料供應網路和久經考驗的耐用性。然而，在日益嚴格的環保法規和電池成本下降的推動下，純電動房車預計到2031年將以8.94%的複合年成長率成長，顯著超過露營車和旅居車市場的整體成長速度。像Lightship的空氣動力學旅行拖車這樣的領先車型凸顯了市場對靜音運行和低運行成本的需求。混合動力系統則介於兩者之間，它結合了內燃機以提供續航里程，以及電動馬達在營地內移動和夜間靜音運行的功能。

車隊租賃公司是最早一批採用電動車的企業之一，他們利用可預測的路線和集中充電來彌補基礎設施的不足。雖然消費者對電動車的接受度受國家公園充電限制和前期成本的影響較大，但州和地方政府的獎勵正在逐年提高投資報酬率。製造商正在利用福特E-Transit和梅賽德斯-奔馳e-Sprinter等商用電動車底盤來縮短開發週期。電池密度的提高使得車身重量更輕，從而釋放了車內空間，並緩解了車輛總長度的限制。總而言之，儘管內燃機在未來十年仍將佔據主導地位，但電動化將主導露營車和旅居車市場的創新發展。

區域分析

2025年，北美將佔全球露營車和旅居車市場收入的53.25%，這得益於其濃厚的房車文化、廣闊的公共土地以及有利於大宗採購的融資結構。 2025年，美國的房車出貨量有所成長，預計未來幾年將持續成長，顯示儘管利率上升，但國內需求依然強勁。加拿大擁有特殊複合板供應商，全職數位遊牧者的數量也在不斷成長，這增強了當地的售後市場生態系統。國家公園門票收入和露營地維修等公共資金支持了房車使用量的成長，公共資金也用於設施擴建。此外，B型改裝房車的流行也促進了市場發展，這類房車更適合都市區儲存限制。

在德國的引領下，歐洲正穩步發展。狹窄的道路和嚴格的排放氣體控制區意味著緊湊的佈局仍然至關重要。義大利和西班牙正著力發展可容納房車的農業旅遊設施，從而豐富商業露營地以外的住宿選擇。在斯堪地那維亞國家，可再生能源獎勵政策正在推動電動車的普及，為當地的房旅居車市場增添了技術優勢。

亞太地區預計到2031年將以8.55%的複合年成長率成為全球房車市場成長最快的地區，這主要得益於可支配收入的成長和旅遊政策的不斷完善。日本的房車市場持續成長，並湧現許多創新技術，例如符合車庫高度限制的電動升降車頂。在中國，中產階級對房車的興趣日益濃厚，這得益於政府大力推廣國內旅遊走廊，但西部省份基礎設施的匱乏仍然是一大挑戰。在澳洲成熟的房車市場，P2P租賃模式越來越受歡迎，Camplify車隊的擴張也推動了房車利用率的提升。在韓國和印度等新興市場，對配備房車介面設施的公路休息區的投資正在催生新的市場需求。總體而言，在基礎設施不斷完善和生活方式轉變的推動下，亞太地區將繼續在全球房旅居車市場規模成長中扮演核心角色。

其他福利：

  • Excel格式的市場預測（ME）表
  • 分析師支持（3個月）

目錄

第1章 引言

  • 研究假設和市場定義
  • 調查範圍

第2章調查方法

第3章執行摘要

第4章 市場情勢

  • 市場概覽
  • 市場促進因素
    • 千禧世代和Z世代的房車擁有量激增。
    • 「房車辦公」生活方式的興起，使得遠距辦公成為可能。
    • 感染疾病後，人們更偏好國內旅行和戶外旅行。
    • 模組化、可升級房車平台的出現
    • 採用48V直流電氣系統實現離網功能
    • 透過連接OEM和露營地API實現即時場地預訂功能
  • 市場限制
    • 高昂的初始購買和擁有成本
    • 對利率敏感的資金籌措環境
    • 來自自助改裝貨車和個人租賃服務的競爭
    • 國家公園對配備高容量電池的房車接入電網有限制
  • 價值/供應鏈分析
  • 監管環境
  • 技術展望
  • 波特五力模型
    • 新進入者的威脅
    • 買方的議價能力
    • 供應商的議價能力
    • 替代品的威脅
    • 競爭對手之間的競爭

第5章 市場規模與成長預測（價值、數量）

  • 依產品類型
    • 露營車
      • 旅行拖車
      • 第五輪拖車
      • 折疊式露營拖車
      • 卡車露營車
    • 旅居車
      • A級
      • B 型（廂型車改裝）
      • C級
  • 透過推廣
    • 內燃機（ICE）
    • 混合式（並聯/串聯）
    • 電池電電動房車
  • 按長度
    • 小於6米
    • 6至8米
    • 超過8米
  • 最終用戶
    • 直接買家
    • 車隊車主租賃和訂閱平台
  • 按銷售管道
    • 特許經銷商
    • 直營店
    • 線上直銷
  • 按地區
    • 北美洲
      • 美國
      • 加拿大
      • 北美其他地區
    • 南美洲
      • 巴西
      • 阿根廷
      • 南美洲其他地區
    • 歐洲
      • 德國
      • 英國
      • 法國
      • 義大利
      • 西班牙
      • 其他歐洲地區
    • 亞太地區
      • 中國
      • 日本
      • 澳洲
      • 韓國
      • 印度
      • 亞太其他地區
    • 中東和非洲
      • 阿拉伯聯合大公國
      • 沙烏地阿拉伯
      • 土耳其
      • 埃及
      • 南非
      • 其他中東和非洲地區

第6章 競爭情勢

  • 市場集中度
  • 策略趨勢
  • 市佔率分析
  • 公司簡介
    • Thor Industries Inc.
    • Forest River Inc.
    • Winnebago Industries Inc.
    • Trigano SA
    • Knaus Tabbert AG
    • Swift Group
    • Erwin Hymer Group
    • Jayco Inc.
    • Burstner GmbH & Co. KG
    • Dethleffs GmbH and Co. KG
    • Triple E Recreational Vehicles
    • Tiffin Motorhomes Inc.
    • Coachmen RV
    • REV Group
    • Leisure Travel Vans
    • Airstream Inc.
    • Adria Mobil doo
    • Hobby-Wohnwagenwerk
    • Westfalia Mobil GmbH

第7章 市場機會與未來展望

簡介目錄
Product Code: 72064

The caravan and motorhome market size in 2026 is estimated at USD 63.68 billion, growing from 2025 value of USD 59.60 billion with 2031 projections showing USD 88.65 billion, growing at 6.84% CAGR over 2026-2031.

Caravan And Motorhome - Market - IMG1

Continued growth aligns with rising demand for experiential travel, the spread of remote-work lifestyles, and sustained interest in domestic road trips that gained traction during the pandemic. Technological advances such as modular chassis platforms and 48-volt DC electrical systems enhance off-grid capability. At the same time, demographic shifts toward millennial and Gen-Z buyers inject fresh spending power into the caravan and motorhome market. North America retains leadership because of a mature RV culture and expansive campground infrastructure. In contrast, the Asia-Pacific region registers the fastest regional expansion as disposable incomes and outdoor recreation participation climb. Competitive intensity rises as European brands globalize and new entrants focus on electric and modular formats that traditional hospitality options struggle to match.

Global Caravan And Motorhome Market Trends and Insights

Growing Preference for Domestic and Outdoor Travel Post-COVID

The recent industry survey highlights a growing preference for planned camping and road trips, reflecting a shift from international to domestic travel. Safety concerns, border complexities, and the cost-effectiveness of local exploration drive this trend. RV camping continues to gain popularity, helping stabilize the caravan and motorhome market amid broader economic uncertainties. Well-developed campground networks in North America and Europe offer convenience comparable to hotels, enhancing the appeal of RV travel. For many families, owning an RV is a strategic way to manage unpredictable travel costs, reinforcing long-term demand.

Surging Millennial and Gen-Z RV Ownership

The average RV buyer's age fell from 53 to 49 years as millennials and Gen-Z consumers elevated adventure travel over asset accumulation, positioning younger cohorts to influence design and marketing strategies . Most owners aged 35-54 prioritize connectivity, sustainability, and flexible interiors, steering manufacturers toward lighter materials, solar integration, and modular furniture. Social media further amplifies demand, as peer reviews and influencer content normalize full-time or hybrid nomadic lifestyles. Lenders have responded with term structures that mirror auto financing, helping first-time buyers surmount high ticket prices. Continuous engagement through upgrades and digital features improves retention and feeds repeat purchases, supporting sustained caravan and motorhome market growth.

High Initial Purchase and Ownership Cost

The cost of financing new and used RV units is placing significant pressure on household budgets. Additional expenses like insurance, maintenance, and storage often lead to early resale, dampening customer satisfaction and reducing positive word-of-mouth. Despite strong lifestyle alignment with RV travel, younger buyers are susceptible to pricing due to limited disposable income. Oversupply in some markets has led to notable price corrections, underscoring how elevated prices can amplify volatility. The industry continues to face the challenge of managing affordability without compromising profitability.

Other drivers and restraints analyzed in the detailed report include:

  1. Rise in Remote-Work-Enabled "Work-From-RV" Lifestyle
  2. Emergence of Modular, Upgradable RV Platforms
  3. Competition From DIY Van Conversions and Peer-To-Peer Rentals

For complete list of drivers and restraints, kindly check the Table Of Contents.

Segment Analysis

Caravans captured 61.34% of the caravan and motorhome market revenue in 2025 as value-minded buyers favored lower acquisition costs and the flexibility of using the tow vehicle for daily transit. Within this segment, travel trailers span budget to luxury price points, broadening appeal, while fifth-wheel units attract full-time users seeking residential comfort. Folding campers, though lighter and garage-friendly, lose share as customers graduate to hard-sided models that offer better insulation and security. Motorhomes, however, are forecast for an 8.08% CAGR through 2031, eclipsing the broader caravan and motorhome market pace thanks to integrated living-driving layouts that ease spontaneous travel. Class B vans stand out among urban adventurers for parking convenience, whereas Class A coaches draw retirees and digital nomads willing to invest in spacious interiors.

Growing millennial interest in turnkey solutions benefits motorhomes, incorporating driver-assistance tech, solar arrays, and smart-home controls more readily than towables. Thor Industries' hybrid Class A prototype and Jayco's USD 460,000 Embark EV illustrate premium adoption of integrated propulsion and living systems. Caravan makers counter with lighter composite walls and modular interiors to close the innovation gap. As campsite booking APIs and solar-storage packages become standard, product differentiation hinges on digital ecosystems as much as floor plans. Consequently, caravans will retain volume leadership, but motorhomes will set the technological agenda of the caravan and motorhome market.

Internal combustion engine models retained 91.74% of the caravan and motorhome market revenue in 2025, reflecting well-established fueling networks and proven durability. Yet battery-electric RVs are projected for a 8.94% CAGR through 2031, well above the overall caravan and motorhome market size trajectory, as environmental regulations tighten and battery costs fall. Early entrants like Lightship's aerodynamic travel trailer highlight demand for silent operation and low running costs. Hybrid systems serve as a bridge, pairing combustion engines for range with electric motors for campground maneuverability and quiet overnight power.

Fleet rental firms adopt electrics fastest, using predictable routes and depot charging to mitigate infrastructure gaps. Consumer adoption remains sensitive to national park charging restrictions and upfront pricing, but state and provincial incentives improve ROI metrics annually. Manufacturers leverage commercial EV chassis from Ford E-Transit or Mercedes eSprinter platforms to shorten development cycles. Lighter packs free interior space as battery density rises, easing the length-regulation tension. Overall, combustion will dominate this decade, yet electrification sets the innovation narrative for the caravan and motorhome market.

The Caravan and Motorhome Market Report is Segmented by Product Type (Caravan and Motorhome), Propulsion (Internal Combustion Engine, Hybrid, and Battery-Electric), Length (Below 6m, 6-8m, and Above 8m), End User (Direct Buyers and Fleet Owners), Sales Channel (Franchise Dealerships, Company-Owned Stores, and Online Direct-To-Consumer), and Geography. The Market Forecasts are Provided in Terms of Value (USD) and Volume (Units).

Geography Analysis

North America controlled 53.25% of the caravan and motorhome market revenue in 2025, underpinned by deep-rooted RV culture, vast public lands, and financing structures that ease high-ticket purchases. The United States shipments climbed in 2025 and are projected to grow in the coming years, signaling resilient domestic demand despite higher interest rates. Canada contributes specialized composite-panel suppliers and a growing cohort of full-time digital nomads, strengthening regional aftermarket ecosystems. National park entry fees and campground upgrades funnel public funds into site expansion, supporting usage growth. The caravan and motorhome market also benefits from the widespread availability of Class B conversions that suit urban storage restrictions.

Europe advanced steadily, led by Germany. Compact layouts remain essential due to narrow roads and stringent emission zones. Italy and Spain focus on agri-tourism sites that welcome RVs, diversifying overnight options beyond commercial campgrounds. Scandinavian countries see higher electric adoption spurred by renewable energy incentives, adding a technology edge to the region's caravan and motorhome market.

Asia-Pacific records the fastest 8.55% CAGR through 2031, propelled by rising disposable income and evolving tourism policies. Japan's RV market is growing, featuring innovations like electric pop-up roofs that preserve garage height limits. China's middle class shows growing interest, supported by government promotion of domestic tourism corridors, yet infrastructure gaps persist in western provinces. Australia's mature caravan scene benefits from peer-to-peer rentals, with Camplify's fleet expansion driving utilization. Emerging markets like South Korea and India invest in roadway rest areas with RV hookups, establishing early-stage demand. Overall, infrastructural progress and lifestyle shifts keep the Asia-Pacific pivotal to future caravan and motorhome market size growth.

  1. Thor Industries Inc.
  2. Forest River Inc.
  3. Winnebago Industries Inc.
  4. Trigano SA
  5. Knaus Tabbert AG
  6. Swift Group
  7. Erwin Hymer Group
  8. Jayco Inc.
  9. Burstner GmbH & Co. KG
  10. Dethleffs GmbH and Co. KG
  11. Triple E Recreational Vehicles
  12. Tiffin Motorhomes Inc.
  13. Coachmen RV
  14. REV Group
  15. Leisure Travel Vans
  16. Airstream Inc.
  17. Adria Mobil d.o.o
  18. Hobby-Wohnwagenwerk
  19. Westfalia Mobil GmbH

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 Introduction

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 Research Methodology

3 Executive Summary

4 Market Landscape

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Surging Millennial and Gen-Z RV Ownership
    • 4.2.2 Rise in Remote-Work-Enabled "Work-From-RV" Lifestyle
    • 4.2.3 Growing Preference for Domestic and Outdoor Travel Post-COVID
    • 4.2.4 Emergence Of Modular, Upgradable RV Platforms
    • 4.2.5 Adoption of 48-V DC Electrical Architectures for Off-Grid Capability
    • 4.2.6 OEM-Campground API Integrations Enabling Real-Time Site Booking
  • 4.3 Market Restraints
    • 4.3.1 High Initial Purchase and Ownership Cost
    • 4.3.2 Interest-Rate-Sensitive Financing Environment
    • 4.3.3 Competition From DIY Van Conversions and Peer-To-Peer Rentals
    • 4.3.4 Grid-Access Restrictions for High-Capacity Battery RVs in National Parks
  • 4.4 Value / Supply-Chain Analysis
  • 4.5 Regulatory Landscape
  • 4.6 Technological Outlook
  • 4.7 Porter's Five Forces
    • 4.7.1 Threat of New Entrants
    • 4.7.2 Bargaining Power of Buyers
    • 4.7.3 Bargaining Power of Suppliers
    • 4.7.4 Threat of Substitutes
    • 4.7.5 Intensity of Competitive Rivalry

5 Market Size and Growth Forecasts (Value (USD), Volume (Units))

  • 5.1 By Product Type
    • 5.1.1 Caravan
      • 5.1.1.1 Travel Trailers
      • 5.1.1.2 Fifth-Wheel Trailers
      • 5.1.1.3 Folding Camp Trailers
      • 5.1.1.4 Truck Campers
    • 5.1.2 Motorhome
      • 5.1.2.1 Class A
      • 5.1.2.2 Class B (Van Conversions)
      • 5.1.2.3 Class C
  • 5.2 By Propulsion
    • 5.2.1 Internal-Combustion Engine (ICE)
    • 5.2.2 Hybrid (Parallel / Series)
    • 5.2.3 Battery-Electric RV
  • 5.3 By Length
    • 5.3.1 Below 6 meters
    • 5.3.2 6-8 meters
    • 5.3.3 Above 8 meters
  • 5.4 By End User
    • 5.4.1 Direct Buyers
    • 5.4.2 Fleet Owners - Rental and Subscription Platforms
  • 5.5 By Sales Channel
    • 5.5.1 Franchise Dealerships
    • 5.5.2 Company-Owned Stores
    • 5.5.3 Online Direct-to-Consumer
  • 5.6 By Geography
    • 5.6.1 North America
      • 5.6.1.1 United States
      • 5.6.1.2 Canada
      • 5.6.1.3 Rest of North America
    • 5.6.2 South America
      • 5.6.2.1 Brazil
      • 5.6.2.2 Argentina
      • 5.6.2.3 Rest of South America
    • 5.6.3 Europe
      • 5.6.3.1 Germany
      • 5.6.3.2 United Kingdom
      • 5.6.3.3 France
      • 5.6.3.4 Italy
      • 5.6.3.5 Spain
      • 5.6.3.6 Rest of Europe
    • 5.6.4 Asia-Pacific
      • 5.6.4.1 China
      • 5.6.4.2 Japan
      • 5.6.4.3 Australia
      • 5.6.4.4 South Korea
      • 5.6.4.5 India
      • 5.6.4.6 Rest of Asia-Pacific
    • 5.6.5 Middle East and Africa
      • 5.6.5.1 United Arab Emirates
      • 5.6.5.2 Saudi Arabia
      • 5.6.5.3 Turkey
      • 5.6.5.4 Egypt
      • 5.6.5.5 South Africa
      • 5.6.5.6 Rest of Middle East and Africa

6 Competitive Landscape

  • 6.1 Market Concentration
  • 6.2 Strategic Moves
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles (Includes Global level Overview, Market level overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share for key companies, Products and Services, and Recent Developments)
    • 6.4.1 Thor Industries Inc.
    • 6.4.2 Forest River Inc.
    • 6.4.3 Winnebago Industries Inc.
    • 6.4.4 Trigano SA
    • 6.4.5 Knaus Tabbert AG
    • 6.4.6 Swift Group
    • 6.4.7 Erwin Hymer Group
    • 6.4.8 Jayco Inc.
    • 6.4.9 Burstner GmbH & Co. KG
    • 6.4.10 Dethleffs GmbH and Co. KG
    • 6.4.11 Triple E Recreational Vehicles
    • 6.4.12 Tiffin Motorhomes Inc.
    • 6.4.13 Coachmen RV
    • 6.4.14 REV Group
    • 6.4.15 Leisure Travel Vans
    • 6.4.16 Airstream Inc.
    • 6.4.17 Adria Mobil d.o.o
    • 6.4.18 Hobby-Wohnwagenwerk
    • 6.4.19 Westfalia Mobil GmbH

7 Market Opportunities and Future Outlook