歐洲紙包裝市場：市場佔有率分析、產業趨勢與統計、成長預測（2026-2031年）

歐洲紙包裝市場預計將從 2025 年的 958.1 億美元成長到 2026 年的 998.3 億美元，預計到 2031 年將達到 1226.4 億美元，2026 年至 2031 年的複合年成長率為 4.20%。

該市場的成長主要受以下因素驅動：歐洲大陸監管模式向循環經濟模式轉變、零售商普遍偏好路邊回收方式，以及高強度瓦楞紙板基材技術的持續創新。由於纖維基解決方案碳排放強度低且易於回收（ISO 14040 生命週期評估已證實這一點），它們正日益取代塑膠，應用於餐飲服務、電子商務和食材自煮包等領域。對再生紙板產能的上游投資，尤其是在北歐造紙廠的投資，降低了原料風險，同時使供應商能夠遵守歐盟碳邊境調節機制。積極的併購活動，包括 Smurfit 和 Westrock 於 2024 年的合併，加劇了競爭並加速了垂直整合，使主要企業能夠確保原生和再生纖維的供應，最佳化運輸成本，並在歐洲範圍內對其基本客群進行標準化的永續採購審核。能源價格波動帶來的短期投入成本壓力正在擠壓利潤空間。然而，下游需求仍然強勁，因為線上零售的普及、快速交易的便利性以及對一次性塑膠製品日益嚴格的禁令共同推動了包裝需求的成長。

歐洲紙包裝市場趨勢與洞察

食品飲料產業對永續和可回收包裝的需求不斷成長

歐洲食品飲料品牌承諾在2030年實現100%包裝可回收的目標，並引入了優先選擇纖維材料而非多層塑膠的採購標準。大型零售商正在推行貨架即用標準，並優先選用單一材料纖維托盤，例如瑪莎百貨（Marks & Spencer）於2025年5月推出的紙纖維調理食品托盤。酒廠和啤酒廠也推出了旗艦產品，例如採用90%紙質材料製成的蘇格蘭威士忌酒瓶，進一步強化了消費者對紙張環境影響低的認知。一項針對巧克力棒包裝紙的生命週期研究證實，在所有中間類別中，紙張的溫室氣體排放量均低於定向聚丙烯（OPP）。包裝加工商正加強與塗層技術供應商的合作，以使產品重新設計與品牌所有者的公開永續發展藍圖圖保持一致，為即將於2026年8月生效的25 ppb PFAS限值做好準備。隨著ISO 14040合規性成為跨境集中採購競標的強制性要求，擁有檢驗的生產流程數據（從搖籃到大門）的紙品解決方案供應商將在跨國食品飲料集團中獲得優先供應商地位。

電子商務小包裹量快速成長

歐洲線上零售額持續以兩位數的速度成長，推動了履約中心紙箱和二次緩衝材料數量的快速成長。隨著全通路食品零售商和專賣零售商加強分銷網路，英國的紙板消耗量在2010年至2024年間增加了12.6%。亞馬遜報告稱，自2018年以來，該公司已在其歐洲業務中逐步淘汰了超過10億個一次性塑膠運輸袋，並在2025年1月前全面採用100%可再生紙袋和紙板信封。自動化尺寸最佳化包裝設備，例如Mondi和CMC Packaging Automation共同開發的解決方案，可按需產生紙箱尺寸，在提高卡車裝載效率的同時，減少高達40%的紙張用量。預計都市區生鮮速遞市場將從2021年的250億歐元快速成長至2025年的720億歐元，這將需要尺寸最佳化的二次包裝，以確保產品在10分鐘內時限並保持完整性。因此，加工商優先考慮高速模切、用於客製化的數位印刷和在線連續品管感測器，以滿足電子商務企業對大規模生產和品牌柔軟性的要求。

對森林砍伐和原物料供應不穩定的擔憂

將於2025年生效的歐盟森林砍伐法規要求對森林地塊進行地理位置追溯，由於加工商採用衛星檢驗和區塊鏈帳本，採購成本將增加3-5%。斯堪的納維亞半島的鋸木廠正因電價飆升和頻繁停工而面臨營運運作，原生紙漿供應緊張，迫使買家在現貨市場支付溢價。比勒魯德的生產力提升計畫凸顯了整個產業應對紙漿價格上漲和原料短缺造成的利潤壓力的緊迫性。小麥秸稈和芒草等替代纖維在模塑纖維食品容器中越來越受歡迎，但纖維長度和白度的差異限制了它們在高解析度印刷包裝中的應用。向伊比利亞半島和波羅的海沿岸森林進行地理多元化投資，既降低了集中風險，又延長了物流鏈，部分抵消了碳足跡的減少。從中長期來看，該工廠正在加快其封閉式水循環和植樹造林工作，以向相關人員提供保證，並遵守日益嚴格的實質審查審核。

細分市場分析

2025年，瓦楞紙箱將佔總收入的37.92%，凸顯其在履約、工業和食品雜貨分銷管道的領先地位。由於電子商務小包裹的快速成長、對定製印刷的需求以及在不影響抗壓強度的前提下不斷推進的輕量化技術，預計歐洲瓦楞紙箱紙包裝市場規模將穩步成長。受乳類飲料替代品、常溫果汁系列以及品牌主導為減少多層塑膠排放而採取的舉措的推動，液體紙盒的成長率將達到最高，到2031年將達到5.12%的複合年成長率。

折疊紙盒等二次產品在藥品泡殼包裝和注重精準摺痕和光澤塗層以達到展示效果的高階個人保健產品包裝中仍將發揮重要作用。由於全國禁止使用一次性塑膠袋，紙袋和零售袋的需求正在回升。雜貨店擴大轉向使用添加了防潮劑的牛皮紙製品，這些添加劑使其在重複使用時更加耐用。一些專業細分市場（例如防撕裂冷凍袋、模塑纖維托盤和模塑紙漿緩衝材料）正在擴大產能，但瓦楞紙仍然是支撐全部區域加工廠工廠使用率和資本投資合理性的核心產品。

到2025年，再生紙的市佔率將達到55.98%，這得益於嚴格的消費後回收率目標以及為國內造紙廠提供充足原料的完善回收系統。隨著碳邊境調節機制（CBAM）的實施，原生紙的進口成本高於低碳再生紙，預計再生紙在歐洲紙包裝市場的佔有率將進一步擴大。高品質的白色頂測試襯紙因其表面可印刷，在展示盒中越來越受歡迎，而棕色測試襯紙則在標準運輸紙箱中佔據主導地位。

對於高階化妝品禮盒、醫療設備手冊和折疊紙盒等產品而言，原生紙漿基材仍然至關重要，因為它們需要極高的印刷精準度和優異的挺度。帶有分散或擠出隔離層的複合紙板則介於兩者之間，滿足了水蒸氣和油污防護的需求，但由於全氟烷基和多氟烷基物質（PFAS）逐步淘汰的風險，其近期擴張受到限制。採用雙原料採購策略，即結合斯堪地那維亞軟木牛皮紙和伊比利亞桉木硬木，以平衡強度和光滑度，正逐漸成為供應鏈的主流。造紙廠正與零售商建立循環夥伴關係，從配銷中心回收舊瓦楞紙板（OCC），從而縮短循環時間，並確保食品級再生材料所需的原料純度。

其他福利：

• Excel格式的市場預測（ME）表
• 分析師支持（3個月）

目錄

第1章 引言

• 研究假設和市場定義
• 調查範圍

第2章調查方法

第3章執行摘要

第4章 市場情勢

• 市場概覽
• 市場促進因素
  • 食品飲料產業對永續和可回收包裝的需求不斷成長
  • 電子商務小包裹量快速成長
  • 歐盟一次性塑膠指令加速纖維替代
  • 輕質高強度瓦楞紙板技術的進步
  • 食材自煮包和快速零售的成長推動了對合適尺寸包裝的需求。
  • 歐盟碳邊境調節機制促進了回收工廠的發展
• 市場限制
  • 森林砍伐問題與原料供應波動
  • 由於可回收性的提高，柔軟性塑膠的優勢正在減弱。
  • 能源價格快速上漲增加了造紙廠的營運成本。
  • 阻隔塗佈紙中 PFAS 逐步淘汰的不確定性
• 產業價值鏈分析
• 監管環境
• 技術展望
• 宏觀經濟因素如何影響市場
• 波特五力分析
  • 供應商的議價能力
  • 買方的議價能力
  • 新進入者的威脅
  • 替代品的威脅
  • 競爭對手之間的競爭

第5章 市場規模與成長預測

• 依產品類型
  • 折疊紙箱
  • 瓦楞紙箱
  • 紙袋和紙袋
  • 液體紙盒
  • 其他紙包裝
• 依材料類型
  • 原生紙漿紙
  • 再生紙
  • 複合紙板
• 按最終用戶行業分類
  • 食物
  • 飲料
  • 醫療和藥品
  • 個人護理及家居用品
  • 電子商務與零售
  • 菸草
  • 其他終端用戶產業
• 按包裝類型
  • 初級包裝
  • 二級包裝
  • 三級包裝
• 按國家/地區
  • 德國
  • 英國
  • 法國
  • 義大利
  • 西班牙
  • 荷蘭
  • 其他歐洲地區

第6章 競爭情勢

• 市場集中度
• 策略趨勢
• 市佔率分析
• 公司簡介
  • Smurfit WestRock
  • Mondi plc
  • International Paper Company
  • Stora Enso Oyj
  • Svenska Cellulosa Aktiebolaget SCA
  • Metsa Board Oyj
  • Mayr-Melnhof Karton AG
  • Prinzhorn Holding GmbH
  • Progroup AG
  • Schumacher Packaging GmbH
  • Klingele Papierwerke GmbH & Co. KG
  • Graphic Packaging Holding Company
  • RAJA Groupe
  • VPK Packaging Group NV
  • RDM Group（Reno De Medici SpA）
  • Lucart SpA
  • Essity AB
  • Palm GmbH & Co. KG

第7章 市場機會與未來展望

The Europe paper packaging market is expected to grow from USD 95.81 billion in 2025 to USD 99.83 billion in 2026 and is forecast to reach USD 122.64 billion by 2031 at 4.20% CAGR over 2026-2031.

The market gains momentum from the continent's regulatory shift toward circular economy models, widespread retailer preference for curbside-recyclable formats, and continuous technology upgrades in high-strength corrugated substrates. Fiber-based solutions increasingly displace plastic in food service, e-commerce, and meal-kit applications because they combine ease of recycling with lower carbon intensity confirmed in ISO 14040 life-cycle assessments. Upstream investments in recycled-content board capacity, especially at Nordic mills, mitigate raw-material risk while positioning suppliers for EU Carbon Border Adjustment Mechanism compliance. Heightened merger activity, including the 2024 Smurfit-WestRock combination, tightens competition and accelerates vertical integration, allowing majors to secure virgin and recycled fiber supplies, optimize freight costs, and standardize sustainable sourcing audits across pan-European customer bases. Near-term input-cost headwinds linked to energy volatility squeeze margins; nevertheless, downstream demand remains resilient because online retail penetration, quick-commerce convenience, and increasingly stringent single-use-plastic bans jointly lift packaging volumes.

Europe Paper Packaging Market Trends and Insights

Rising demand for sustainable and recyclable packaging in Food and Beverage

European food and beverage brands publicly commit to 100% recyclable packaging targets for 2030, prompting procurement scorecards that prioritize fiber over multilayer plastics. Leading grocers impose shelf-readiness criteria that reward mono-material fiber trays, as shown by Marks & Spencer's rollout of paper-fiber ready-meal trays in May 2025. Distillers and brewers showcase flagship launches such as a 90% paper bottle for Scotch whisky, reinforcing consumer perception that paper embodies lower environmental impact. Life-cycle studies covering chocolate bar wrappers confirm lower greenhouse-gas footprints for paper against oriented polypropylene in every midpoint category. Packaging converters intensify collaboration with coating-technology suppliers to meet upcoming 25 ppb PFAS limits in August 2026, aligning product reformulations with brand owners' public sustainability roadmaps. As ISO 14040 compliance becomes mandatory for cross-border central procurement tenders, paper solutions with verified cradle-to-gate data sets gain preferred-supplier status across multinational F&B groups.

Rapid surge in e-commerce parcel volumes

European online retail purchases maintain double-digit growth, fueling a steep rise in box counts and ancillary cushioning across fulfillment centers. Corrugated consumption in the United Kingdom increased 12.6% between 2010 and 2024 as omnichannel grocers and specialty retailers upgraded distribution networks. Amazon reports the elimination of more than 1 billion single-use plastic mailers since 2018 by converting its European operations to 100% recyclable paper pouches and board envelopes in January 2025. Automated right-size packaging equipment, such as solutions codeveloped by Mondi and CMC Packaging Automation, generates on-demand box dimensions that cut paper use up to 40% while improving truck-cubic-utilization metrics. Urban grocery quick-commerce, projected to jump from EUR 25 billion in 2021 to EUR 72 billion by 2025, requires dimensionally optimized secondary packs that preserve product integrity in 10-minute delivery windows. Consequently, converters prioritize high-speed die-cutting, digital print customization, and inline quality-control sensors to meet both volume scale and branding agility demanded by e-commerce merchants.

Deforestation concerns and raw-material supply volatility

The EU Deforestation Regulation, effective 2025, mandates traceability back to geolocated forest plots, adding 3-5% to procurement overhead as converters implement satellite verification and blockchain ledgers. Nordic sawmill capacity interruptions, stemming from electricity-cost surges and periodic labor stoppages, and thin virgin-fiber availability, are forcing buyers to tap spot markets at premium prices. Billerud's productivity program underscores industry-wide urgency to offset margin compression arising from pulp price spikes and raw-material scarcity. Alternative fibers such as wheat straw and miscanthus attract attention for molded-fiber food bowls, yet inconsistent fiber length and brightness curtail adoption for high-definition print packs. Geographic diversification toward Iberian and Baltic forests mitigates concentration risk but extends logistics chains, partially reversing carbon-footprint gains. Over the medium term, mills expedite closed-loop water systems and reforestation commitments to reassure stakeholders and comply with tightening due diligence audits.

Other drivers and restraints analyzed in the detailed report include:

1. EU Single-Use Plastics Directive accelerating fiber substitution
2. Advancements in lightweight, high-strength corrugated technology
3. Improving recyclability of flexible plastics narrowing advantage

For complete list of drivers and restraints, kindly check the Table Of Contents.

Segment Analysis

Corrugated boxes held 37.92% of 2025 revenue, underscoring their status as the workhorse format across fulfillment, industrial, and grocery distribution channels. Europe's paper packaging market size for corrugated boxes is projected to compound steadily, given e-commerce parcel proliferation, customized print runs, and continuous lightweighting gains that lower freight emissions without forfeiting crush strength. Liquid cartons post the fastest 5.12% CAGR through 2031, propelled by dairy-alternative beverages, shelf-stable juice lines, and brand-led commitments to curb multilayer plastics usage.

Secondary products such as folding cartons maintain relevance for pharmaceutical blister overwraps and high-graphic personal-care packs where precise creasing and glossy varnishes create shelf appeal. Paper sacks and retail bags regain momentum as national bans phase out single-use plastic carriers, with grocers switching to kraft options featuring wet-strength additives for reuse durability. Specialty niches-tear-resistant freezer bags, shaped formed-fiber trays, and molded-pulp void-fill expand addressable volumes, yet corrugated remains the anchor that underpins converter plant utilization rates and capex justification across the region.

Recycled grades captured 55.98% share in 2025, an outcome of stringent post-consumer content targets and robust collection systems that feed domestic mills. Europe paper packaging market share for recycled liner is expected to widen as CBAM makes imports of virgin grades more expensive relative to low-carbon recycled sheet. High-quality white-top testliner gains favor in display-ready cases requiring printable surfaces, while brown testliner dominates standard shipping cartons.

Virgin-fiber substrates remain indispensable for premium cosmetics gift boxes, medical device manuals, and folding cartons demanding pristine print fidelity and superior stiffness. Composite paperboard featuring dispersion or extrusion barriers occupies a middle ground where water-vapor and fat resistance are critical, yet PFAS-phase-out risk tempers near-term expansion. Supply chains gravitate toward dual-sourcing strategies, combining Scandinavian softwood kraft with Iberian eucalyptus hardwood to balance strength and smoothness. Mills engage in circularity partnerships with retailers to backhaul OCC (old corrugated containers) from distribution centers, shortening loop time and securing feedstock purity levels imperative for food-grade recycled content.

The Europe Paper Packaging Market Report is Segmented by Product Type (Folding Cartons, Corrugated Boxes, Paper Bags and Sacks, and More), Material Type (Virgin Fiber Paper, and More), End-User Industry ( Healthcare and Pharmaceutical, Personal Care and Household, and More), Packaging Format (Primary Packaging, Secondary Packaging, and Tertiary Packaging), and Geography. The Market Forecasts are Provided in Terms of Value (USD).

List of Companies Covered in this Report:

1. Smurfit WestRock
2. Mondi plc
3. International Paper Company
4. Stora Enso Oyj
5. Svenska Cellulosa Aktiebolaget SCA
6. Metsa Board Oyj
7. Mayr-Melnhof Karton AG
8. Prinzhorn Holding GmbH
9. Progroup AG
10. Schumacher Packaging GmbH
11. Klingele Papierwerke GmbH & Co. KG
12. Graphic Packaging Holding Company
13. RAJA Groupe
14. VPK Packaging Group NV
15. RDM Group (Reno De Medici S.p.A.)
16. Lucart S.p.A.
17. Essity AB
18. Palm GmbH & Co. KG

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Assumptions and Market Definition
• 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET LANDSCAPE

• 4.1 Market Overview
• 4.2 Market Drivers
  • 4.2.1 Rising demand for sustainable and recyclable packaging in FandB
  • 4.2.2 Rapid surge in e-commerce parcel volumes
  • 4.2.3 EU Single-Use Plastics Directive accelerating fiber substitution
  • 4.2.4 Advancements in lightweight, high-strength corrugated technology
  • 4.2.5 Growth of meal-kit and quick-commerce requiring right-sized packs
  • 4.2.6 EU Carbon Border Adjustment Mechanism driving recycled mills
• 4.3 Market Restraints
  • 4.3.1 Deforestation concerns and raw material supply volatility
  • 4.3.2 Improving recyclability of flexible plastics narrowing advantage
  • 4.3.3 Energy-price shocks raising mill operating costs
  • 4.3.4 PFAS-phase-out uncertainty in barrier-coated papers
• 4.4 Industry Value Chain Analysis
• 4.5 Regulatory Landscape
• 4.6 Technological Outlook
• 4.7 Impact of Macroeconomic Factors on the Market
• 4.8 Porter's Five Forces Analysis
  • 4.8.1 Bargaining Power of Suppliers
  • 4.8.2 Bargaining Power of Buyers
  • 4.8.3 Threat of New Entrants
  • 4.8.4 Threat of Substitutes
  • 4.8.5 Intensity of Competitive Rivalry

5 MARKET SIZE AND GROWTH FORECAST (VALUE)

• 5.1 By Product Type
  • 5.1.1 Folding Cartons
  • 5.1.2 Corrugated Boxes
  • 5.1.3 Paper Bags and Sacks
  • 5.1.4 Liquid Cartons
  • 5.1.5 Other Paper Packaging
• 5.2 By Material Type
  • 5.2.1 Virgin Fiber Paper
  • 5.2.2 Recycled Paper
  • 5.2.3 Composite Paperboard
• 5.3 By End-user Industry
  • 5.3.1 Food
  • 5.3.2 Beverage
  • 5.3.3 Healthcare and Pharmaceutical
  • 5.3.4 Personal Care and Household
  • 5.3.5 E-commerce and Retail
  • 5.3.6 Tobacco
  • 5.3.7 Other End-user Industries
• 5.4 By Packaging Format
  • 5.4.1 Primary Packaging
  • 5.4.2 Secondary Packaging
  • 5.4.3 Tertiary Packaging
• 5.5 By Country
  • 5.5.1 Germany
  • 5.5.2 United Kingdom
  • 5.5.3 France
  • 5.5.4 Italy
  • 5.5.5 Spain
  • 5.5.6 Netherlands
  • 5.5.7 Rest of Europe

6 COMPETITIVE LANDSCAPE

• 6.1 Market Concentration
• 6.2 Strategic Moves
• 6.3 Market Share Analysis
• 6.4 Company Profiles (includes Global level Overview, Market level overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share for key companies, Products and Services, and Recent Developments)
  • 6.4.1 Smurfit WestRock
  • 6.4.2 Mondi plc
  • 6.4.3 International Paper Company
  • 6.4.4 Stora Enso Oyj
  • 6.4.5 Svenska Cellulosa Aktiebolaget SCA
  • 6.4.6 Metsa Board Oyj
  • 6.4.7 Mayr-Melnhof Karton AG
  • 6.4.8 Prinzhorn Holding GmbH
  • 6.4.9 Progroup AG
  • 6.4.10 Schumacher Packaging GmbH
  • 6.4.11 Klingele Papierwerke GmbH & Co. KG
  • 6.4.12 Graphic Packaging Holding Company
  • 6.4.13 RAJA Groupe
  • 6.4.14 VPK Packaging Group NV
  • 6.4.15 RDM Group (Reno De Medici S.p.A.)
  • 6.4.16 Lucart S.p.A.
  • 6.4.17 Essity AB
  • 6.4.18 Palm GmbH & Co. KG

7 MARKET OPPORTUNITIES AND FUTURE OUTLOOK

• 7.1 White-space and Unmet-need Assessment