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市場調查報告書
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1851852

線上影片平台：市場佔有率分析、產業趨勢、統計數據和成長預測（2025-2030 年）

Online Video Platforms - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3個工作天內

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簡介目錄

預計到 2025 年，線上視訊平台市場價值將達到 12.3 億美元，到 2030 年將達到 23 億美元，年複合成長率為 13.32%。

線上視訊平台市場-IMG1

成長反映了內容傳送從傳統模式向人工智慧賦能的生態系統的重大轉變，該生態系統融合了程序化廣告、數據分析和多種收益源。商業性5G的部署降低了延遲閾值，使直播和互動形式得以蓬勃發展。企業正在將影片融入培訓、溝通和行銷等各個職能部門，加速了對功能豐富、安全合規平台的需求。同時，對本地內容的監管壓力正在推動對區域製作中心的大量投資，並在服務不足的語言領域創造差異化供應。雖然雲端原生服務的日益普及確保了可擴展性，但向混合部署的轉變表明，人們對合規性、成本和資料主權的擔憂日益加劇。

全球線上視訊平台市場趨勢與洞察

程序化廣告徹底改變了影片貨幣化方式

程序化採購簡化了廣告主和發布商之間的交易，並將在2025年支撐近60%的電視和影片廣告支出。自動化競標整合了第一方數據，提高了聯網電視和行動廣告資源的定向精準度。自助服務工具擴大了用戶訪問範圍，使中小企業能夠與全球品牌並駕齊驅。因此，內容擁有者無需擴充銷售團隊即可實現收入成長。 《紐約時報》在2024年採用程式化影片後，營收成長了30%，這充分證明了該模式的擴充性。

行動優先的影片消費正在改變內容策略

超過70%的觀眾透過智慧型手機觀看串流內容，在許多新興市場，這一比例甚至超過80%。為了迎合用戶的滾動觀看習慣，出版商正在最佳化垂直格式和時長小於60秒的影片片段。行動端廣告單元（例如激勵廣告和互動式廣告）的引入，正在推動短影片廣告的完成率和CPM溢價的提升。一些成功的獲利案例，例如BuzzFeed在2024年推出垂直影片後營收成長40%，正在鼓勵更廣泛地採用這種模式。此外，這一趨勢還有助於降低製作成本，並支援更高的內容更新頻率和更精細的受眾細分。

內容傳送成本是拓展新興市場面臨的挑戰。

亞洲和拉丁美洲骨幹網路容量有限，導致CDN費用上漲，廣告支援型服務的淨利率受到擠壓。雖然5G和邊緣節點有望緩解這個問題，但目前的成本結構使得免費增值模式難以奏效，因為這些地區的ARPU值落後於已開發地區。供應商正在試驗採用對等輔助分發和基於QUIC的媒體傳輸技術來降低頻寬費用。

細分市場分析

到2024年，直播將佔據線上視訊平台市場48%的佔有率，凸顯其在娛樂、體育和企業活動中的普及程度。 5G的低延遲和高可靠性使平台能夠將直播影片定位為一種高階互動方式，從而推動了其應用範圍的擴大。這一領域持續吸引著尋求與受眾即時互動的品牌。視訊分析雖然目前營收規模仍較小，但正以18%的複合年成長率成長，反映出企業在數據主導最佳化方面的投入不斷增加。雲端API的普及，使得自動化目標偵測、情緒分析和內容審核成為可能，並將影片轉變為決策支援工具。隨著企業透過互動指標和轉換率的提升來量化投資報酬率，分析預算也隨之增加，進一步豐富了線上視訊平台市場的收入來源。

其餘類別——用戶生成內容、自助平台和基於SaaS的專業套件——服務於不同的用戶群體，但都受益於相同的底層架構。面向消費者的用戶生成內容應用專注於社交傳播和創作工具，而專業套件則整合了資產管理和多CDN路由等工作流程。這些細分領域正在推動平台選擇的增加和競爭的加劇。

到2024年，解決方案將佔總收入的70%，這主要得益於高品質串流媒體播放所需的影片分發和傳輸工具包。多重DRM庫和數位浮水印等安全模組完善了分發套件，尤其對工作室和體育聯盟而言更是如此。分析附加元件增加了訂閱和授權收入，促使供應商將功能捆綁銷售。然而，隨著企業從資本支出模式轉向營運支出模式，線上視訊平台服務市場規模正在迅速擴張。由於企業傾向於將編碼、在地化和全天候監控外包給具有規模經濟優勢的專家，託管服務將以15%的複合年成長率成長。

在將影片堆疊整合到複雜的IT環境中時，專業服務至關重要。客製化播放器開發、API編配和合規性審核可確保平台部署符合技術和監管要求。這種諮詢服務將全方位服務供應商與純軟體供應商區分開來。

區域分析

北美地區得益於成熟的寬頻網路、高ARPU值以及聯網電視設備的深度普及，預計將在2024年貢獻全球35%的收入。該地區的媒體購買者預測，到2025年，他們將把近60%的電視和影片預算總合給數位影片，這一趨勢將拓展平台的收入來源。由雲端服務供應商、軟體供應商和內容創作者組成的強大生態系統，正在推動人工智慧驅動的個人化和互動形式的快速試驗。

亞太地區預計將以15%的複合年成長率實現最快成長，在2024年至2029年間新增收入達162億美元。這一成長主要得益於智慧型手機的普及、數據價格的下降以及對本地語言內容日益成長的需求。僅印度一地，預計將貢獻超過四分之一的優質影片收入，這主要得益於本地語言原創內容和體育賽事版權的推動。中國平台正利用其超級應用生態系統，透過交叉銷售訂閱和微交易來增強用戶留存率。在東南亞，捆綁式行動數據套餐正在刺激注重價格的消費者首次嘗試串流服務。

在企業積極採納和監管推動下，歐洲市場依然強勁。歐盟的《視聽媒體服務指令》要求全球平台投資歐洲內容創作，將資金注入當地工作室並創造就業機會。同時，隨著光纖網路覆蓋拉丁美洲二線城市，串流品質和廣告資源不斷提升，該地區的成長速度也正在加快。中東和非洲市場雖然仍處於起步階段，但潛力巨大。 4G和5G網路覆蓋範圍的擴大以及年輕人口的成長，正在推動對具有文化相關性的內容的需求。

其他福利：

  • Excel格式的市場預測（ME）表
  • 3個月的分析師支持

目錄

第1章 引言

  • 研究假設和市場定義
  • 調查範圍

第2章調查方法

第3章執行摘要

第4章 市場情勢

  • 市場概覽
  • 市場促進因素
    • 北美程式化廣告成長帶來的快速變現機遇
    • 亞洲短片行動消費激增
    • 5G 的廣泛應用實現了超低延遲的直播。
    • 歐洲企業採用影片進行培訓和內部溝通
    • 基於雲端原生和人工智慧的影片分析，提升觀眾參與度
    • 收緊本地內容配額規定，以鼓勵平台在中東的投資
  • 市場限制
    • 新興市場高昂的CDN成本限制了盈利。
    • 廣告攔截會降低廣告收入
    • 數位版權管理標準碎片化，使全球分發複雜化。
    • 平台企業面臨的資料隱私合規（GDPR、CPRA）負擔日益加重。
  • 技術展望
  • 波特五力分析
    • 供應商的議價能力
    • 買方的議價能力
    • 新進入者的威脅
    • 替代品的威脅
    • 競爭對手之間的競爭
  • 評估宏觀經濟因素對產業的影響
  • 投資分析

第5章 市場規模與成長預測

  • 按類型
    • 直播
    • 視訊內容管理系統
    • 影片分析
    • 用戶生成內容平台（UGC）
    • 自助/DIY平台
    • 基於SaaS的專業平台
  • 按組件
    • 解決方案
      • 轉碼和處理
      • 視訊串流媒體和發行
      • 影片分析與互動
      • 影片安全與數位版權管理
      • 影片內容管理
    • 服務
      • 專業服務
      • 託管服務
  • 按串流媒體類型
    • 居住
    • 視訊點播 (VoD)
  • 透過部署模式
    • 雲
    • 本地部署
    • 混合
  • 最終用戶
    • 媒體與娛樂
    • 數位學習與教育
    • BFSI
    • 零售與電子商務
    • 資訊科技/通訊
    • 醫療保健和生命科學
    • 政府/公共部門
    • 其他
  • 按地區
    • 北美洲
      • 美國
      • 加拿大
      • 墨西哥
    • 南美洲
      • 巴西
      • 阿根廷
      • 智利
      • 秘魯
      • 其他南美洲
    • 歐洲
      • 德國
      • 英國
      • 法國
      • 義大利
      • 西班牙
      • 其他歐洲地區
    • 亞太地區
      • 中國
      • 日本
      • 韓國
      • 印度
      • 澳洲
      • 紐西蘭
      • 亞太其他地區
    • 中東
      • 阿拉伯聯合大公國
      • 沙烏地阿拉伯
      • 土耳其
      • 其他中東地區
    • 非洲
      • 南非
      • 其他非洲地區

第6章 競爭情勢

  • Strategic Developments
  • Vendor Positioning Analysis
  • 公司簡介
    • Alphabet Inc.（YouTube LLC）
    • Vimeo Inc.（IAC/InterActiveCorp）
    • Brightcove Inc.
    • IBM Corporation（IBM Video Streaming）
    • Kaltura Inc.
    • Panopto Inc.
    • Wistia Inc.
    • JW Player（Longtail Ad Solutions Inc.）
    • Vidyard（BuildScale Inc.）
    • Dacast Inc.
    • Mux Inc.
    • Qumu Corporation
    • Dailymotion
    • Wowza Media Systems LLC
    • MediaPlatform Inc.
    • Muvi LLC
    • SproutVideo LLC
    • Cloudflare Stream
    • Bitmovin Inc.
    • Vbrick Systems Inc.

第7章 市場機會與未來展望

簡介目錄
Product Code: 67269

The online video platforms market size is estimated at USD 1.23 billion in 2025 and is forecast to reach USD 2.30 billion by 2030, expanding at a 13.32% CAGR.

Online Video Platforms - Market - IMG1

Growth reflects a decisive shift from legacy content delivery to AI-enabled ecosystems that weave together programmatic advertising, data analytics, and multi-revenue streams. Commercial 5G roll-outs are lowering latency thresholds, allowing live and interactive formats to flourish. Enterprises are embedding video across functions-training, communications, and marketing-accelerating demand for feature-rich, security-compliant platforms. Meanwhile, regulatory pressure for local content is prompting sizable investment in regional production hubs, thereby creating differentiated supply in underserved languages. Rising adoption of cloud-native services anchors scalability, but a pivot toward hybrid deployments signals mounting concern over compliance, cost, and data sovereignty.

Global Online Video Platforms Market Trends and Insights

Programmatic Advertising Revolutionizes Video Monetization

Programmatic buying now underpins nearly 60% of TV and video ad spend in 2025, streamlining transactions between advertisers and publishers. Automated auctions integrate first-party data, boosting targeting accuracy across connected-TV and mobile inventory. Self-serve tools widen access, enabling small businesses to compete alongside global brands. As a result, content owners unlock incremental revenue without expanding sales teams. The New York Times recorded a 30% uplift after adopting programmatic video in 2024, confirming the model's scalability

Mobile-First Video Consumption Reshapes Content Strategies

More than 70% of viewers watch streaming content on smartphones; in many emerging markets the ratio exceeds 80% . Publishers are optimizing vertical formats and sub-60-second clips to suit scroll-based behavior. Implementation of mobile-centric ad units-including rewarded and interactive overlays-improves completion rates, driving CPM premiums for short-form inventory. Monetization success stories, such as BuzzFeed's 40% revenue spike following a vertical-video push in 2024, encourage broader adoption. The trend also lowers production costs, supporting higher content cadence and granular audience segmentation.

Content Delivery Costs Challenge Emerging-Market Expansion

Limited backbone capacity inflates CDN fees, compressing margins for ad-supported services in Asia and Latin America. While 5G and edge nodes promise relief, current cost structures complicate freemium strategies where ARPU lags developed regions. Vendors experiment with peer-assisted delivery and Media over QUIC to tame bandwidth bills

Other drivers and restraints analyzed in the detailed report include:

  1. 5G Infrastructure Enables Next-Generation Experiences
  2. Corporate Adoption Accelerates Digital Transformation
  3. Ad-Blocking Technologies Threaten Revenue Models

For complete list of drivers and restraints, kindly check the Table Of Contents.

Segment Analysis

Live Streaming captured 48% share of the online video platforms market in 2024, underscoring its ubiquity across entertainment, sports, and corporate events. Adoption widened as 5G decreased latency and boosted reliability, allowing platforms to position live video as a premium engagement lever. The segment continues to attract brands seeking real-time interaction with audiences. Video Analytics, although smaller in revenue, is advancing at an 18% CAGR, reflecting higher enterprise spending on data-driven optimization. The availability of cloud APIs that automate object detection, sentiment analysis, and content moderation is transforming video into a decision-support asset. As enterprises quantify ROI through engagement metrics and conversion lift, analytics budgets rise accordingly, further diversifying revenue inside the online video platforms market.

The remaining categories-User-Generated Content, DIY platforms, and SaaS-based professional suites-serve varied user personas yet benefit from the same underlying infrastructure. Consumer-facing UGC apps emphasize social virality and creator tools, whereas professional suites integrate workflows like asset management and multi-CDN routing. Collectively, these niches reinforce platform choice and keep competitive intensity high.

Solutions commanded 70% revenue in 2024, led by video delivery and distribution toolkits essential for high-quality streaming. Security modules such as multi-DRM vaults and watermarking complement delivery pipelines, especially for studios and sports leagues. Analytics add-ons unlock incremental subscription or licensing revenue, incentivizing vendors to bundle features. The online video platforms market size for services, however, is scaling quickly as organizations shift from capital expenditure to operating expenditure models. Managed Services show 15% CAGR because enterprises prefer outsourcing encoding, localization, and 24/7 monitoring to specialists with economies of scale.

Professional Services remain indispensable when integrating video stacks into complex IT environments. Custom player development, API orchestration, and compliance audits ensure that platform rollouts meet both technical and regulatory requirements. This consultative layer differentiates full-service vendors from pure-play software providers.

The Online Video Platforms Market Report is Segmented by Type (Live Streaming, Video Content Management, Video Analytics, UGC Platforms, Self-service/DIY, Saas Professional), Component (Solutions, Services), Streaming Type (Live, Vod), Deployment Mode (Cloud, On-Premises, Hybrid), End User (Media and Entertainment, E-Learning, BFSI, and More) and Geography. The Market Sizes and Forecasts are Provided in Terms of Value (USD).

Geography Analysis

North America generated 35% of global revenue in 2024, fueled by mature broadband, high ARPU, and deep penetration of connected-TV devices. Media buyers in the region allocate nearly 60% of combined TV and video budgets to digital video in 2025, a trend that amplifies platform revenue streams. The robust ecosystem of cloud providers, software vendors, and content creators fosters rapid experimentation with AI-driven personalization and interactive formats.

Asia-Pacific is advancing fastest at a 15% CAGR and is projected to add USD 16.2 billion in revenue between 2024 and 2029. The surge stems from smartphone ubiquity, lower data tariffs, and escalating demand for local-language content. India alone is forecast to deliver over one quarter of incremental premium video revenue, helped by regional language originals and sports rights. Chinese platforms leverage super-app ecosystems to cross-sell subscriptions and micro-transactions, reinforcing user stickiness. In Southeast Asia, bundled mobile-data plans stimulate first-time streaming adoption among price-sensitive consumers.

Europe retains solid position owing to enterprise adoption and regulatory impetus. The EU's Audiovisual Media Service Directive obliges global platforms to invest in European storytelling, channeling funds into regional studios and jobs. Meanwhile, Latin America sees accelerating growth as fiber deployments reach secondary cities, lifting streaming quality and ad inventory. The Middle East and Africa remain nascent but promising; expanding 4G and 5G coverage, plus rising youth populations, underpin demand for culturally relevant content.

  1. Alphabet Inc. (YouTube LLC)
  2. Vimeo Inc. (IAC/InterActiveCorp)
  3. Brightcove Inc.
  4. IBM Corporation (IBM Video Streaming)
  5. Kaltura Inc.
  6. Panopto Inc.
  7. Wistia Inc.
  8. JW Player (Longtail Ad Solutions Inc.)
  9. Vidyard (BuildScale Inc.)
  10. Dacast Inc.
  11. Mux Inc.
  12. Qumu Corporation
  13. Dailymotion
  14. Wowza Media Systems LLC
  15. MediaPlatform Inc.
  16. Muvi LLC
  17. SproutVideo LLC
  18. Cloudflare Stream
  19. Bitmovin Inc.
  20. Vbrick Systems Inc.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET LANDSCAPE

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Rapid Monetization Opportunities through Programmatic Advertising Growth in North America
    • 4.2.2 Surge of Short-Form Mobile Video Consumption in Asia
    • 4.2.3 Increasing 5G Penetration Enabling Ultra-Low-Latency Live Streaming
    • 4.2.4 Corporate Adoption of Video for Training and Internal Communications in Europe
    • 4.2.5 Cloud-native AI-powered Video Analytics Enhancing Viewer Engagement
    • 4.2.6 Regulatory Push for Local Content Quotas Driving Platform Investments in Middle East
  • 4.3 Market Restraints
    • 4.3.1 High CDN Costs in Emerging Markets Limiting Profitability
    • 4.3.2 Ad-blocking Adoption Reducing Advertising Revenues
    • 4.3.3 Fragmented Digital Rights Management Standards Complicating Global Distribution
    • 4.3.4 Rising Data-privacy Compliance Burden (GDPR, CPRA) on Platform Operations
  • 4.4 Technological Outlook
  • 4.5 Porter's Five Forces Analysis
    • 4.5.1 Bargaining Power of Suppliers
    • 4.5.2 Bargaining Power of Buyers
    • 4.5.3 Threat of New Entrants
    • 4.5.4 Threat of Substitutes
    • 4.5.5 Intensity of Competitive Rivalry
  • 4.6 Assessment of Macroeconomic factors Impact on the Industry
  • 4.7 Investment Analysis

5 MARKET SIZE AND GROWTH FORECASTS (VALUE)

  • 5.1 By Type
    • 5.1.1 Live Streaming
    • 5.1.2 Video Content Management Systems
    • 5.1.3 Video Analytics
    • 5.1.4 User-Generated Content Platforms (UGC)
    • 5.1.5 Self-service/DIY Platforms
    • 5.1.6 SaaS-based Professional Platforms
  • 5.2 By Component
    • 5.2.1 Solutions
      • 5.2.1.1 Transcoding and Processing
      • 5.2.1.2 Video Delivery and Distribution
      • 5.2.1.3 Video Analytics and Engagement
      • 5.2.1.4 Video Security and DRM
      • 5.2.1.5 Video Content Management
    • 5.2.2 Services
      • 5.2.2.1 Professional Services
      • 5.2.2.2 Managed Services
  • 5.3 By Streaming Type
    • 5.3.1 Live
    • 5.3.2 Video on Demand (VoD)
  • 5.4 By Deployment Mode
    • 5.4.1 Cloud
    • 5.4.2 On-premises
    • 5.4.3 Hybrid
  • 5.5 By End User
    • 5.5.1 Media and Entertainment
    • 5.5.2 E-learning and Education
    • 5.5.3 BFSI
    • 5.5.4 Retail and eCommerce
    • 5.5.5 IT and Telecommunications
    • 5.5.6 Healthcare and Life Sciences
    • 5.5.7 Government and Public Sector
    • 5.5.8 Others
  • 5.6 By Geography
    • 5.6.1 North America
      • 5.6.1.1 United States
      • 5.6.1.2 Canada
      • 5.6.1.3 Mexico
    • 5.6.2 South America
      • 5.6.2.1 Brazil
      • 5.6.2.2 Argentina
      • 5.6.2.3 Chile
      • 5.6.2.4 Peru
      • 5.6.2.5 Rest of South America
    • 5.6.3 Europe
      • 5.6.3.1 Germany
      • 5.6.3.2 United Kingdom
      • 5.6.3.3 France
      • 5.6.3.4 Italy
      • 5.6.3.5 Spain
      • 5.6.3.6 Rest of Europe
    • 5.6.4 Asia-Pacific
      • 5.6.4.1 China
      • 5.6.4.2 Japan
      • 5.6.4.3 South Korea
      • 5.6.4.4 India
      • 5.6.4.5 Australia
      • 5.6.4.6 New Zealand
      • 5.6.4.7 Rest of Asia-Pacific
    • 5.6.5 Middle East
      • 5.6.5.1 United Arab Emirates
      • 5.6.5.2 Saudi Arabia
      • 5.6.5.3 Turkey
      • 5.6.5.4 Rest of Middle East
    • 5.6.6 Africa
      • 5.6.6.1 South Africa
      • 5.6.6.2 Rest of Africa

6 COMPETITIVE LANDSCAPE

  • 6.1 Strategic Developments
  • 6.2 Vendor Positioning Analysis
  • 6.3 Company Profiles (includes Global level Overview, Market level overview, Core Segments, Financials as available, Strategic Information, Products and Services, and Recent Developments)
    • 6.3.1 Alphabet Inc. (YouTube LLC)
    • 6.3.2 Vimeo Inc. (IAC/InterActiveCorp)
    • 6.3.3 Brightcove Inc.
    • 6.3.4 IBM Corporation (IBM Video Streaming)
    • 6.3.5 Kaltura Inc.
    • 6.3.6 Panopto Inc.
    • 6.3.7 Wistia Inc.
    • 6.3.8 JW Player (Longtail Ad Solutions Inc.)
    • 6.3.9 Vidyard (BuildScale Inc.)
    • 6.3.10 Dacast Inc.
    • 6.3.11 Mux Inc.
    • 6.3.12 Qumu Corporation
    • 6.3.13 Dailymotion
    • 6.3.14 Wowza Media Systems LLC
    • 6.3.15 MediaPlatform Inc.
    • 6.3.16 Muvi LLC
    • 6.3.17 SproutVideo LLC
    • 6.3.18 Cloudflare Stream
    • 6.3.19 Bitmovin Inc.
    • 6.3.20 Vbrick Systems Inc.

7 MARKET OPPORTUNITIES AND FUTURE OUTLOOK

  • 7.1 White-space and Unmet-need Assessment