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市場調查報告書
商品編碼
1851749

自行車：市場佔有率分析、行業趨勢、統計數據和成長預測（2025-2030 年）

Bicycle - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 150 Pages | 商品交期: 2-3個工作天內

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簡介目錄

預計到 2025 年，自行車市場規模將達到 835 億美元，到 2030 年將達到 1,378.2 億美元，預測期（2025-2030 年）的複合年成長率為 10.54%。

自行車市場-IMG1

城市中心壅塞收費的實施日益普及，同時，企業也將騎乘獎勵納入員工健康計劃，進而持續推動自行車需求。旨在減少碳排放的氣候變遷政策的加強，以及政府基礎設施投資已超出預期，都將進一步強化這項需求。此外，電池安全技術的不斷進步，透過解決安全問題，擴大了潛在消費群。直銷品牌的興起和軟體驅動的車隊服務的整合，正在重塑零售格局，最佳化營運效率，提升客戶便利性。不斷上漲的燃油價格進一步凸顯了自行車相對於輕型摩托車的成本優勢，使其成為經濟可行的出行選擇。總而言之，在有利的法規結構、技術進步以及城市生活方式向永續的出行方式轉變的推動下，自行車市場持續成長。

全球自行車市場趨勢與洞察

政府支持促進綠色交通途徑

世界各國政府日益認知到，騎行不僅是休閒，更是氣候基礎設施的重要組成部分。歐盟於2024年4月通過的《歐洲自行車宣言》便是這項轉變的有力佐證。該宣言提出了36項具有約束力的承諾，旨在加強成員國的自行車基礎設施建設，並促進其融入永續交通系統。同樣，在美國，「積極交通基礎設施投資計畫」每年提供4,450萬美元，用於發展自行車網路，以提升騎乘者的便利性和安全性。在州一級，加州計劃在四年內投資9.3億美元，新建265英里（約420公里）的自行車道，進一步凸顯了自行車在城市規劃中的重要性。這些全面的政策措施正在推動對自行車相關產品和服務的持續需求，鼓勵製造商擴大產能，並激勵零售商增加庫存以滿足不斷成長的市場需求。

城市擁擠促使人們選擇騎自行車進行日常通勤。

自行車出行解決方案的需求日益成長，尤其是在亞太地區的特大城市，這些城市正面臨交通堵塞帶來的經濟和社會成本，以及日益成長的城市密度壓力。堵塞收費和低排放氣體區進一步鼓勵人們選擇自行車出行而非私家車。混合工作模式也正在改變通勤方式，使自行車成為短程、彈性出行的理想選擇。荷蘭是自行車出行一體化的成功典範，它將自行車高速公路與鐵路網路連接起來，打造了一個可與私家車媲美的多式聯運系統，同時有效應對了環境和出行方面的挑戰。在員工健康計劃和永續性報告義務的推動下，越來越多的公司開始採用自行車出行。投資自行車基礎設施有助於吸引人才，並實現符合環境、社會和管治(ESG) 目標的減碳目標。

自行車和其他快速交通途徑等替代交通工具的存在，抑制了人們騎自行車出行的動機。

隨著電動Scooter、共乘服務和自動駕駛汽車測試等方式在短途出行領域嶄露頭角，不同交通途徑之間的競爭日益激烈。在都市區，電動自行車的擁有成本正逐漸與電動Scooter和共享旅行合約的成本相媲美，價格競爭愈發激烈。微出行平台的整合推動了綜合交通應用程式的發展，使騎乘成為一種流行的交通途徑選擇。在地鐵網路發達的亞太城市，公共運輸的進步使得騎乘在長途通勤的吸引力有所下降。儘管替代交通途徑的相關法規正在迅速發展，但自行車基礎設施建設卻面臨滯後。例如，電動Scooter共享專案批准迅速，而自行車計劃則需要更長時間。然而，騎行帶來的健康和環境效益限制了其被替代的風險，並確保了其市場地位。

細分市場分析

預計到2024年，電動自行車將佔自行車市場51.25%的佔有率，並在2030年之前以12.76%的複合年成長率成長。 UL2849等安全認證有助於提升消費者信心。可拆卸電池的出現，使其適用於航空領域，從而拓展了電動自行車的應用範圍。同時，傳統公路自行車和城市自行車的銷售量依然保持高位，為零部件製造商維持了規模經濟效益。

整合導航、防盜追蹤和預測性維護功能將提升騎乘體驗，並推高高階價格分佈。亞太地區的製造商將受益於成本效益高的生產能力，而歐洲組裝商則將利用接近性搶佔高階市場。電池回收在中國已成為強制性規定，其他地區也可能跟進。將車隊分析與自行車捆綁銷售，並提供輕資產出行預算方案的軟體公司，將有機會進入市場。

到2024年，普通車架仍將主導自行車市場，佔高達85.78%的市場。這一主導地位凸顯了普通車架的強大吸引力，包括可大規模生產的尺寸、經濟實惠的價格以及與現有基礎設施的無縫兼容，使其成為消費者的首選。同時，折疊式自行車預計將保持強勁的成長勢頭，到2030年將實現驚人的11.43%的複合年成長率。這一成長率是自行車整體市場成長率的兩倍，主要驅動力是消費者對緊湊、節省空間的解決方案日益成長的需求，以應對諸如居住空間有限（尤其是在都市區）以及對高效連接鐵路網路的“最後一公里”需求等挑戰。

鎂合金鉸鏈和快拆夾具等材料的進步，透過降低重量溢價並提供與普通自行車相同的保固服務，消除了以往的猶豫。在自行車行業內部，企業也傾向於為員工選擇折疊式自行車，因為它們可以安全地存放在辦公桌下或小型儲物櫃中。包括德國和荷蘭在內的歐洲國家所推行的鼓勵鐵路和自行車聯合通勤的政策，也為折疊式自行車的市場發展提供了監管方面的推動。然而，在折疊式的零售價格與普通自行車的價格差距縮小之前，普通自行車仍將佔據年度銷售的大部分佔有率。

區域分析

2024年，亞太地區鞏固了其作為主要收入貢獻者的地位，佔全球市場佔有率的48.11%。受多種因素驅動，預計到2030年，該地區將以13.33%的複合年成長率保持強勁成長。中國自行車市場正經歷顯著成長，這得益於電動自行車的普及、強制性電池回收政策以及積極鼓勵使用摩托車作為永續交通途徑的城市交通政策。同時，日本正策略性地將其認證體系與歐洲標準接軌，以簡化出口程序並提升國內品牌的國際競爭力。

在北美和歐洲，大規模的基礎設施投資計畫正在創造穩定且永續的自行車需求。市場地域分佈凸顯了生產活動在亞洲的集中性，已開發市場在有利的政策措施推動下實現了成長。這種活力不僅促進了貿易流動，增強了現有亞洲製造商的優勢，也迎合了重視高品質、創新產品的消費群體，為在西方市場進行高級產品定位創造了機會。

中東和非洲的自行車市場正經歷強勁成長，電動自行車的普及速度以兩位數的速度加快，而傳統自行車的需求則保持穩定。杜拜、開普敦、內羅畢和特拉維夫等主要城市的消費者越來越認知到自行車，尤其是電動自行車，是替代汽車和摩托車等傳統交通工具的現代化環保之選。然而，缺乏標準化的安全法規、保險體系和交通權利仍然是一大挑戰，阻礙了非洲國家自行車市場的快速正規化。

其他福利：

  • Excel格式的市場預測（ME）表
  • 3個月的分析師支持

目錄

第1章 引言

  • 研究假設和市場定義
  • 調查範圍

第2章調查方法

第3章執行摘要

第4章 市場情勢

  • 市場概覽
  • 市場促進因素
    • 城市擁擠促使人們選擇騎自行車進行日常通勤。
    • 健身趨勢推動了自行車運動的流行。
    • 政府支持鼓勵環保交通途徑
    • 環保意識和永續性推動消費者騎自行車出行
    • 職場健康計畫鼓勵員工騎自行車
    • 燃油價格上漲使騎自行車成為一種經濟實惠的出行方式。
  • 市場限制
    • 摩托車和其他快速交通途徑等替代交通工具會抑制自行車出行。
    • 仿冒自行車阻礙市場成長
    • 電動自行車的高昂成本限制了其在全球的普及。
    • 鄉村地區路況差，阻礙了騎行的順利進行。
  • 監管環境
  • 技術進步
  • 波特五力模型
    • 新進入者的威脅
    • 買方的議價能力
    • 供應商的議價能力
    • 替代品的威脅
    • 競爭對手之間的競爭

第5章 市場規模與成長預測

  • 依產品類型
    • 道路/城市
    • 山地/全地形
    • 混合
    • 電動自行車
    • 其他類型
  • 有意為之
    • 常規的
    • 折疊式的
  • 最終用戶
    • 男性
    • 女士
    • 孩子們
  • 透過分銷管道
    • 線下零售店
    • 線上零售商
  • 按地區
    • 北美洲
      • 美國
      • 加拿大
      • 墨西哥
      • 北美其他地區
    • 歐洲
      • 德國
      • 英國
      • 義大利
      • 法國
      • 西班牙
      • 荷蘭
      • 波蘭
      • 比利時
      • 瑞典
      • 其他歐洲地區
    • 亞太地區
      • 中國
      • 印度
      • 日本
      • 澳洲
      • 印尼
      • 韓國
      • 泰國
      • 新加坡
      • 亞太其他地區
    • 南美洲
      • 巴西
      • 阿根廷
      • 哥倫比亞
      • 智利
      • 秘魯
      • 其他南美洲
    • 中東和非洲
      • 南非
      • 沙烏地阿拉伯
      • 阿拉伯聯合大公國
      • 奈及利亞
      • 埃及
      • 摩洛哥
      • 土耳其
      • 其他中東和非洲地區

第6章 競爭情勢

  • 市場集中度
  • 策略趨勢
  • 市佔率分析
  • 公司簡介
    • Accell Group NV
    • Trek Bicycle Corporation
    • Pon Holdings BV
    • Giant Manufacturing Co. Ltd
    • Specialized Bicycle Components Inc.
    • Shimano Inc.
    • Scott Sports SA
    • Merida Industry Co. Ltd
    • Stryder Cycle Private Limited
    • Cycles Devinci inc.
    • Pending System GmbH & Co. KG
    • Brompton Bicycle Ltd
    • Decathlon SA
    • Rad Power Bikes Inc.
    • Riese and Muller GmbH
    • Bulls Bikes GmbH
    • Yadea Group Holdings Ltd
    • Canyon Bicycles GmbH
    • Hero Cycles Limited
    • Ribble Cycles

第7章 市場機會與未來展望

簡介目錄
Product Code: 65239

The bicycle market size is estimated at USD 83.50 billion in 2025, and is expected to reach USD 137.82 billion by 2030, at a CAGR of 10.54% during the forecast period (2025-2030).

Bicycle - Market - IMG1

Urban centers are increasingly implementing congestion charges, while employers are incorporating bicycle incentives into wellness programs, driving sustained demand for bicycles. This demand is further reinforced by significant government investments in infrastructure, which have already exceeded projections, alongside stricter climate policies aimed at reducing carbon emissions. Additionally, ongoing advancements in battery safety technology are expanding the potential consumer base by addressing safety concerns. The emergence of direct-to-consumer brands and the integration of software-enabled fleet services are redefining the retail landscape, optimizing operational efficiencies, and enhancing customer accessibility. Rising fuel prices are further amplifying the cost advantage of bicycles over motorized vehicles, making them a more economically viable option. Overall, the bicycle market continues to experience growth, supported by favorable regulatory frameworks, technological progress, and a shift in urban lifestyles toward sustainable and active mobility solutions.

Global Bicycle Market Trends and Insights

Government support encourages eco-friendly transportation methods

Governments worldwide are increasingly recognizing cycling as a critical element of climate infrastructure rather than merely a recreational activity. This shift is evident in the European Union's adoption of the European Declaration on Cycling in April 2024, which outlines 36 binding commitments for member states to enhance cycling infrastructure and promote its integration into sustainable transport systems . Similarly, in the United States, the Active Transportation Infrastructure Investment Program provides USD 44.5 million annually to develop connected cycling networks, fostering greater accessibility and safety for cyclists. On a state level, California has committed USD 930 million over four years to build 265 miles of new bike paths, further emphasizing the importance of cycling in urban planning . These comprehensive policy measures are driving sustained demand for cycling-related products and services, encouraging manufacturers to scale up production capacities and motivating retailers to increase their inventory levels to meet the growing market needs.

Urban congestion boosts bicycle usage for daily commute

As urban density pressures rise, especially in Asia-Pacific megacities facing traffic congestion's economic and social costs, the need for cycling solutions is critical. Congestion pricing and low-emission zones further promote cycling over private vehicles. Hybrid work models have also reshaped commuting, making cycling ideal for shorter, flexible trips. The Netherlands exemplifies successful cycling integration with cycling highways linked to rail networks, creating a multimodal transport system that rivals car ownership while addressing environmental and mobility challenges. Corporations are increasingly adopting cycling, driven by employee wellness initiatives and sustainability reporting mandates. Investments in cycling infrastructure help attract talent and meet carbon reduction goals, aligning with environmental and social governance (ESG) objectives.

Availability of substitute like bikes, and other faster transport modes discourages the use of bicycle

Competition among transport modes is intensifying as electric scooters, ride-sharing services, and autonomous vehicle pilots address short-distance mobility. In urban areas, e-bike ownership costs now rival those of electric scooters and ride-sharing subscriptions, heightening pricing competition. Integrated transport apps, driven by micromobility platform consolidation, have made bicycles one of many transport options. In Asia-Pacific cities with extensive metro systems, public transportation advancements have reduced cycling's appeal for longer commutes. While regulations for alternative transport modes advance quickly, cycling infrastructure faces delays. For instance, electric scooter-sharing programs receive rapid approvals, whereas cycling projects take longer. However, cycling's health and environmental benefits limit substitution threats, ensuring its market presence.

Other drivers and restraints analyzed in the detailed report include:

  1. Fitness trends increase popularity of cycling activities
  2. Environmental awareness and sustainability drives bicycle usage among consumers
  3. High e-bike cost restricts wider adoption globally

For complete list of drivers and restraints, kindly check the Table Of Contents.

Segment Analysis

E-bicycles held 51.25% of the bicycle market in 2024, and the segment is forecast to post a 12.76% CAGR to 2030. The bicycle market size for e-bicycles is therefore on track to more than double within the decade, propelled by safety certifications such as UL 2849 that boost consumer trust. Batteries are now removable and airline-compliant, widening use cases. Meanwhile, conventional road and city bikes preserve large sales volumes, sustaining economies of scale for component suppliers.

Technology convergence defines competitive edges: integrated navigation, theft-tracking, and predictive maintenance enrich the rider experience and push premium price points. Asia-Pacific producers benefit from cost-efficient capacity, while European assemblers leverage proximity to capture premium niches. Battery recycling mandates in China set a template other regions may follow, adding after-sales service revenue for compliant brands. Market entry remains open for software-native firms bundling bikes with fleet analytics, providing asset-light access to mobility budgets.

In 2024, regular frames continue to dominate the bicycle market, accounting for a substantial 85.78% market share. This dominance highlights the strong appeal of mass-produced geometries, cost-effective pricing, and seamless compatibility with existing infrastructure, which collectively make regular frames a preferred choice among consumers. On the other hand, folding designs are projected to experience a robust growth trajectory, registering an impressive 11.43% CAGR through 2030. This growth rate, which is double that of the overall bicycle market, is primarily driven by the rising demand for compact and space-efficient solutions, particularly in response to challenges such as limited urban housing space and the growing need for efficient last-mile connectivity with rail networks.

Material advances in magnesium hinges and quick-release clamps now limit weight premiums, and warranty parity with regular bikes removes past hesitations. In the bicycle industry, corporations also favor foldables for employee fleets because units store safely under desks and in small lockers. European policy supporting combined rail-bike commutes, notably in Germany and the Netherlands, gives folding models regulatory tailwinds. Yet the bulk of annual volume will still come from regular bikes until folding retail prices close the gap.

The Bicycle Market Report is Segmented by Product Type (Road/City, Mountain/All-Terrain, Hybrid, E-Bicycle, and Others), Design (Regular and Folding), End-User (Men, Women, and Children), Distribution Channel (Offline Retail Stores and Online Retail Stores), and Geography ((North America, Europe, Asia-Pacific, South America, and Middle East and Africa). The Market Forecasts are Provided in Terms of Value (USD).

Geography Analysis

In 2024, the Asia-Pacific region solidified its position as a key revenue contributor, accounting for 48.11% of the global market. The region is forecasted to achieve a strong compound annual growth rate (CAGR) of 13.33% through 2030, driven by several factors. In China, the bicycle market is experiencing significant growth due to the widespread adoption of e-bikes, the enforcement of mandatory battery-recycling initiatives, and urban traffic policies that actively encourage the use of two-wheelers as a sustainable mode of transportation. Japan, on the other hand, is strategically aligning its certification frameworks with European standards, thereby simplifying export procedures and enhancing the global competitiveness of its domestic brands.

In North America and Europe, large-scale infrastructure investment programs are creating a stable and sustained demand for bicycles. The market's geographic distribution underscores a concentration of manufacturing activities in Asia, while developed markets are witnessing growth driven by favorable policy measures. This dynamic fosters trade flows that not only reinforce the dominance of established Asian manufacturers but also create opportunities for premium product positioning in Western markets, catering to a consumer base that values high-quality and innovative offerings.

The bicycle market in the Middle East and Africa is experiencing robust growth, with e-bike adoption accelerating at double-digit rates and traditional bicycles maintaining steady demand. Urban consumers in key cities such as Dubai, Cape Town, Nairobi, and Tel Aviv are increasingly perceiving bicycles, particularly e-bikes, as modern, eco-conscious alternatives to conventional vehicles like cars and motorbikes. However, the lack of standardized safety regulations, insurance frameworks, and traffic rights continues to pose challenges, hindering the rapid formalization of the bicycle market in several African nations.

  1. Accell Group NV
  2. Trek Bicycle Corporation
  3. Pon Holdings BV
  4. Giant Manufacturing Co. Ltd
  5. Specialized Bicycle Components Inc.
  6. Shimano Inc.
  7. Scott Sports SA
  8. Merida Industry Co. Ltd
  9. Stryder Cycle Private Limited
  10. Cycles Devinci inc.
  11. Pending System GmbH & Co. KG
  12. Brompton Bicycle Ltd
  13. Decathlon SA
  14. Rad Power Bikes Inc.
  15. Riese and Muller GmbH
  16. Bulls Bikes GmbH
  17. Yadea Group Holdings Ltd
  18. Canyon Bicycles GmbH
  19. Hero Cycles Limited
  20. Ribble Cycles

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET LANDSCAPE

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Urban congestion boosts bicycle usage for daily commute
    • 4.2.2 Fitness trends increase popularity of cycling activities
    • 4.2.3 Government support encourages eco-friendly transportation methods
    • 4.2.4 Environmental awareness and sustainability drives bicycle usage among consumers
    • 4.2.5 Workplace wellness programs encourage employee bicycle usage
    • 4.2.6 Rising fuel prices make bicycles cost-effective alternatives
  • 4.3 Market Restraints
    • 4.3.1 Availability of substitute like bikes, and other faster transport modes discourages the use of bicycle
    • 4.3.2 Presence of counterfeit bicycles hinders market growth
    • 4.3.3 High e-bike cost restricts wider adoption globally
    • 4.3.4 Poor road conditions in rural areas hinder smooth bicycle experience
  • 4.4 Regulatory Landscape
  • 4.5 Technological Advancements
  • 4.6 Porter's Five Forces
    • 4.6.1 Threat of New Entrants
    • 4.6.2 Bargaining Power of Buyers
    • 4.6.3 Bargaining Power of Suppliers
    • 4.6.4 Threat of Substitute Products
    • 4.6.5 Intensity of Competitive Rivalry

5 MARKET SIZE AND GROWTH FORECASTS (VALUE)

  • 5.1 By Product Type
    • 5.1.1 Road/City
    • 5.1.2 Mountain/All-Terrain
    • 5.1.3 Hybrid
    • 5.1.4 E-Bicycle
    • 5.1.5 Other Types
  • 5.2 By Design
    • 5.2.1 Regular
    • 5.2.2 Folding
  • 5.3 By End-User
    • 5.3.1 Men
    • 5.3.2 Women
    • 5.3.3 Children
  • 5.4 By Distribution Channel
    • 5.4.1 Offline Retail Stores
    • 5.4.2 Online Retail Stores
  • 5.5 By Geography
    • 5.5.1 North America
      • 5.5.1.1 United States
      • 5.5.1.2 Canada
      • 5.5.1.3 Mexico
      • 5.5.1.4 Rest of North America
    • 5.5.2 Europe
      • 5.5.2.1 Germany
      • 5.5.2.2 United Kingdom
      • 5.5.2.3 Italy
      • 5.5.2.4 France
      • 5.5.2.5 Spain
      • 5.5.2.6 Netherlands
      • 5.5.2.7 Poland
      • 5.5.2.8 Belgium
      • 5.5.2.9 Sweden
      • 5.5.2.10 Rest of Europe
    • 5.5.3 Asia-Pacific
      • 5.5.3.1 China
      • 5.5.3.2 India
      • 5.5.3.3 Japan
      • 5.5.3.4 Australia
      • 5.5.3.5 Indonesia
      • 5.5.3.6 South Korea
      • 5.5.3.7 Thailand
      • 5.5.3.8 Singapore
      • 5.5.3.9 Rest of Asia-Pacific
    • 5.5.4 South America
      • 5.5.4.1 Brazil
      • 5.5.4.2 Argentina
      • 5.5.4.3 Colombia
      • 5.5.4.4 Chile
      • 5.5.4.5 Peru
      • 5.5.4.6 Rest of South America
    • 5.5.5 Middle East and Africa
      • 5.5.5.1 South Africa
      • 5.5.5.2 Saudi Arabia
      • 5.5.5.3 United Arab Emirates
      • 5.5.5.4 Nigeria
      • 5.5.5.5 Egypt
      • 5.5.5.6 Morocco
      • 5.5.5.7 Turkey
      • 5.5.5.8 Rest of Middle East and Africa

6 COMPETITIVE LANDSCAPE

  • 6.1 Market Concentration
  • 6.2 Strategic Moves
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles (includes Global level Overview, Market level overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share for key companies, Products and Services, and Recent Developments)
    • 6.4.1 Accell Group NV
    • 6.4.2 Trek Bicycle Corporation
    • 6.4.3 Pon Holdings BV
    • 6.4.4 Giant Manufacturing Co. Ltd
    • 6.4.5 Specialized Bicycle Components Inc.
    • 6.4.6 Shimano Inc.
    • 6.4.7 Scott Sports SA
    • 6.4.8 Merida Industry Co. Ltd
    • 6.4.9 Stryder Cycle Private Limited
    • 6.4.10 Cycles Devinci inc.
    • 6.4.11 Pending System GmbH & Co. KG
    • 6.4.12 Brompton Bicycle Ltd
    • 6.4.13 Decathlon SA
    • 6.4.14 Rad Power Bikes Inc.
    • 6.4.15 Riese and Muller GmbH
    • 6.4.16 Bulls Bikes GmbH
    • 6.4.17 Yadea Group Holdings Ltd
    • 6.4.18 Canyon Bicycles GmbH
    • 6.4.19 Hero Cycles Limited
    • 6.4.20 Ribble Cycles

7 MARKET OPPORTUNITIES AND FUTURE OUTLOOK