歐洲自行車：市場佔有率分析、行業趨勢、統計數據和成長預測（2025-2030 年）

預計到 2025 年，歐洲自行車市場價值將達到 299.7 億美元，到 2030 年將達到 469.8 億美元，年複合成長率為 9.41%。

市場擴張的驅動力來自非洲大陸向永續城市交通的轉型，政府基礎設施投資和企業健康計畫也為解決交通堵塞和環境問題提供了支持。消費者的偏好正在發生變化，尤其轉向高階和專業領域，例如電動自行車，消費者願意為先進的功能和技術投資。此外，自行車在健身和休閒活動中的日益普及，以及人們環保意識的增強，使得自行車既成為一種休閒選擇，也成為一種永續的交通解決方案。強大的分銷網路為市場帶來益處，包括傳統的實體零售商、自行車專賣店和不斷發展的線上銷售管道。此外，自行車設計、材料和製造流程的創新不斷提升產品的耐用性和性能，滿足休閒騎乘者和自行車愛好者的多樣化需求。

歐洲自行車市場趨勢與洞察

城市交通擁擠加劇促使人們選擇騎自行車進行日常通勤。

歐洲都市區的交通堵塞已達到危機級別，促使各城市將自行車出行視為解決「最後一公里」出行難題的關鍵方案。歐盟委員會城市交通專家小組於2025年2月發布的建議強調，應在永續城市交通規劃中發展自行車基礎設施。布魯塞爾等城市透過「美好出行」（Good Move）計畫等措施取得了成功，該計畫旨在2030年將汽車交通量減少24%。將自行車出行與公共運輸結合，既能減輕公共交通網路的壓力，又能擴大其覆蓋範圍，從而提高效率。隨著市政當局在城市中心實施低排放氣體區和無車區，以及停車費和堵塞費的上漲，自行車出行正成為城市交通系統中經濟效益顯著且必不可少的組成部分。在擁有完善交通網路的都市區，自行車基礎設施的建設已顯著改善了空氣品質並降低了噪音水平。此外，投資興建專用自行車道和安全自行車停車設施的城市也報告稱，市民滿意度有所提高，且汽車出行向自行車出行的模式轉換更大。

健康意識的增強和健身趨勢推動了自行車運動的發展

疫情後人們健康意識的提高加速了積極交通途徑的轉變，騎自行車作為健身活動和永續的通勤方式越來越受歡迎。企業社會福利計畫也順應了這一趨勢，將自行車補貼、里程報銷和騎行津貼納入更廣泛的社會福利中。例如，SAP 透過為員工購買自行車和電動自行車提供經濟獎勵，以及提供公司內部停車和維修設施，來支援員工騎乘。這些機構激勵措施刺激了對高階自行車和裝備的需求，在市場上創造了一個新的價值主導細分市場。同時，城市中心也正在投資建造自行車基礎設施，例如專用自行車道和安全的自行車存放處，以支持這種模式轉換。隨著人們的優先事項不斷變化，以預防性醫療保健和工作與生活平衡為中心，騎自行車正日益融入現代生活方式，尤其是在歐洲大都會圈。騎自行車融入日常生活促使製造商開發創新產品，從先進的安全功能到性能增強技術，以滿足休閒和專業騎乘者的需求。

摩托車和快速公車系統等其他交通途徑會降低自行車普及率。

在歐洲主要城市，發達的公共交通網路對自行車行程構成了競爭。擁有完善快速公車系統的城市面臨著整合方面的挑戰，因為自行車出行往往與享受補貼的公共交通系統競爭，而非作為解決「最後一公里」出行問題的補充方案。摩托車和Scooter共享服務在南歐市場廣受歡迎，吸引了那些擔心騎乘體力消耗和天氣影響的消費者。綜合出行即服務平台的出現為自行車出行提供了一個契機，使其能夠成為綜合交通解決方案的一部分，而非一種獨立的出行選擇。交通管理部門正致力於開發基礎設施，以實現自行車出行與公共交通之間的無縫銜接，例如在車站設置安全的自行車停車處，以及在列車上配備專用自行車車廂。市政當局也在推行相關政策，透過統一的支付系統和互聯的路線規劃應用程式來促進多模態的整合。

細分市場分析

預計到2024年，電動自行車市佔率將達到48.76%，並在2030年之前以11.01%的複合年成長率持續成長。電動式自行車之所以能佔據市場領先地位，是因為它們能夠有效解決騎乘中常見的難題，例如爬坡、長途騎行和體力消耗，尤其是在城市交通中，因此越來越受到主流消費者的青睞。先進的電池技術和更高的馬達效率使電動自行車更加可靠，也更經濟實惠，適合日常使用。消費者對環保效益的認知不斷提高，以及政府對永續交通解決方案的獎勵，進一步加速了電動自行車在各個年齡層中的普及。

山地自行車/全地形車和公路車/城市車分別在休閒和傳統通勤領域保持著穩固的地位，但正面臨著來自新興電動自行車日益激烈的競爭。混合動力自行車繼續吸引那些注重多功能性和均衡性能的消費者，它們提供多用途功能，而無需電動系統帶來的額外複雜性和成本。這些傳統自行車類別的持久流行得益於其低維護成本和對注重健身的消費者的吸引力。此外，輕量化材料和零件技術的進步也提升了這些傳統自行車的騎乘體驗。

標準自行車將繼續保持市場主導地位，預計到2024年將佔據86.56%的市場。消費者在大多數騎行場景下仍然選擇傳統自行車，因為它們性能可靠、經久耐用且經濟實惠。充足的零件供應和完善的售後服務網路也提升了傳統自行車的吸引力，尤其是在自行車基礎設施發達的地區。儘管傳統自行車在市場上佔據穩固地位，但折疊式自行車市場展現出巨大的成長潛力，預計到2030年將以10.44%的複合年成長率成長。這主要得益於鉸鏈機構和先進車架材料的創新，這些創新成功解決了過去的性能瓶頸，同時最大限度地減輕了重量。

歐洲主要城市人口密度不斷上升，居住空間日益有限，這持續推動折疊式自行車的需求成長。這種多功能交通工具為公寓居住者提供了一種節省空間的出行方式和便捷的存放方案，消除了戶外停車常伴隨的盜竊和天氣損壞風險。折疊式機制與電動式自行車技術的成功融合，鞏固了折疊式自行車市場的成長勢頭，開闢了一個高階細分市場，尤其吸引那些既追求緊湊存放又希望擁有更長續航里程的都市區通勤者。此外，市政政策鼓勵推廣永續的替代交通途徑，以及混合交通方式（將自行車與公共交通結合）的日益普及，也推動了這一趨勢。

其他福利：

• Excel格式的市場預測（ME）表
• 3個月的分析師支持

目錄

第1章 引言

• 研究假設和市場定義
• 調查範圍

第2章調查方法

第3章執行摘要

第4章 市場情勢

• 市場概覽
• 市場促進因素
  • 日益嚴重的城市交通堵塞促使人們選擇騎自行車進行日常通勤。
  • 日益增強的健康意識和健身趨勢正在推動自行車運動的發展。
  • 政府日益增多的舉措推動了永續交通途徑的普及。
  • 環保意識的增強和對永續性的關注正在推動自行車的興起。
  • 企業健康計畫鼓勵員工騎自行車
  • 燃油成本上漲使騎自行車成為一種經濟的交通途徑方式。
• 市場限制
  • 摩托車和高速鐵路等其他交通途徑會降低自行車的使用率。
  • 假冒自行車氾濫對市場擴張產生了負面影響。
  • 電動式自行車價格上漲阻礙了其在各個地區消費者的廣泛普及。
  • 鄉村地區道路基礎設施不足會影響騎乘舒適度。
• 監管環境
• 技術進步
• 波特五力模型
  • 新進入者的威脅
  • 買方的議價能力
  • 供應商的議價能力
  • 替代品的威脅
  • 競爭對手之間的競爭

第5章 市場規模與成長預測

• 依產品類型
  • 道路/城市
  • 山地/全地形
  • 混合
  • 電動自行車
  • 其他類型
• 有意為之
  • 常規的
  • 折疊式的
• 最終用戶
  • 男性
  • 女士
  • 孩子
• 透過分銷管道
  • 線下零售店
  • 線上零售商
• 按地區
  • 德國
  • 英國
  • 義大利
  • 法國
  • 西班牙
  • 荷蘭
  • 波蘭
  • 比利時
  • 瑞典
  • 其他歐洲地區

第6章 競爭情勢

• 市場集中度
• 策略趨勢
• 市佔率分析
• 公司簡介
  • Trek Bicycle Corporation
  • Accell Group NV
  • Giant Manufacturing Co. Ltd
  • Pon Holdings BV
  • Scott Sports SA
  • Decathlon SA
  • Merida Industry Co. Ltd
  • Pending System GmbH & Co. KG
  • Canyon Bicycles GmbH
  • Riese & Muller GmbH
  • Orbea S. Coop.
  • ZEG Zweirad-Einkaufs-Genossenschaft eG
  • myStromer AG
  • KTM Fahrrad GmbH
  • Brompton Bicycle Ltd
  • VanMoof
  • Specialized Bicycle Components Inc.
  • Cycles Follis
  • Cycleurope AB
  • Simplon Fahrrad GmbH

第7章 市場機會與未來展望

The Europe bicycle market, valued at USD 29.97 billion in 2025, is expected to reach USD 46.98 billion by 2030, growing at a CAGR of 9.41%.

The market's expansion is driven by the continent's shift toward sustainable urban mobility, supported by government infrastructure investments and corporate wellness programs addressing traffic congestion and environmental concerns. Consumer preferences are evolving toward premium and specialized segments, particularly in e-bikes, where buyers demonstrate willingness to invest in advanced features and technology. Additionally, the increasing adoption of cycling for fitness and leisure activities, combined with growing environmental consciousness, positions bicycles as both a recreational choice and a sustainable transportation solution. The market benefits from a robust distribution network, encompassing traditional brick-and-mortar retailers, specialized bicycle shops, and growing online sales channels. Furthermore, innovations in bicycle design, materials, and manufacturing processes continue to enhance product durability and performance, meeting the diverse needs of both casual riders and cycling enthusiasts.

Europe Bicycle Market Trends and Insights

Growing Traffic Congestion in Cities Drives Adoption of Bicycles for Daily Commuting

Urban congestion in European metropolitan areas has reached critical levels, prompting cities to adopt cycling as a primary solution for first- and last-mile connectivity. The European Commission's Expert Group on Urban Mobility recommendations in February 2025 emphasize cycling infrastructure development within Sustainable Urban Mobility Plans . Cities like Brussels demonstrate successful implementation through initiatives such as the Good Move plan, which aims to reduce car traffic by 24% by 2030 . The integration of cycling with public transport systems creates efficiency gains by reducing pressure on transit networks while extending their reach. As municipalities implement low-emission zones and car access restrictions in city centers, coupled with rising parking costs and congestion charges, cycling has become both an economically advantageous and necessary component of urban mobility systems. The adoption of cycling infrastructure has shown measurable improvements in air quality and noise reduction in urban areas where comprehensive networks have been implemented. Additionally, cities that have invested in dedicated cycling lanes and secure bicycle parking facilities report increased citizen satisfaction and higher rates of modal shift from private vehicles to bicycles.

Rising Health Consciousness and Fitness Trends Accelerate Cycling Activities

Post-pandemic health awareness has accelerated the shift toward active transportation, with cycling gaining traction as both a fitness activity and a sustainable commuting solution. Corporate wellness programs increasingly reflect this trend by offering bike subsidies, mileage reimbursements, and cycling allowances as part of broader employee benefits. For example, SAP supports employee cycling through financial incentives for purchasing bicycles and e-bikes, as well as providing on-site parking and maintenance facilities. This institutional encouragement has fueled demand for premium bicycles and gear, creating new value-driven segments in the market. Simultaneously, urban centers are investing in cycling infrastructure, such as dedicated bike lanes and secure storage, to support this modal shift. As priorities continue to evolve around preventive healthcare and work-life balance, cycling is becoming firmly embedded in the modern lifestyle, particularly in Europe's metropolitan areas. The integration of cycling into daily routines has also prompted manufacturers to develop innovative products that cater to both recreational and professional cyclists, from advanced safety features to performance-enhancing technologies.

Alternative Transportation Options Such as Motorcycles and Rapid Transit Systems Reduce Bicycle Adoption Rates

The extensive public transport networks in major European cities create competition for bicycle adoption, particularly where metro and bus systems provide faster travel times and protection from weather during longer commutes. Cities with comprehensive rapid transit systems face integration challenges, as cycling often competes with subsidized public transport instead of serving as a complementary first-and-last-mile solution. In Southern European markets, motorcycle and scooter sharing services have gained popularity by offering motorized transport that attracts consumers concerned about physical effort and weather exposure while cycling. The emergence of integrated mobility-as-a-service platforms presents opportunities for cycling to become part of comprehensive transport solutions rather than a standalone option. Transportation authorities are working to develop infrastructure that enables seamless transitions between cycling and public transit through secure bike parking facilities at stations and bike-friendly carriages on trains. Municipal governments are also implementing policies to encourage multimodal transport integration through unified payment systems and coordinated route planning applications.

Other drivers and restraints analyzed in the detailed report include:

1. Increasing Government Initiatives Promote Adoption of Sustainable Transportation
2. Growing Environmental Awareness and Focus on Sustainability Boost Bicycle Adoption
3. Proliferation of Fake Bicycle Products Negatively Impacts Market Expansion

For complete list of drivers and restraints, kindly check the Table Of Contents.

Segment Analysis

The electric bicycle segment commands a dominant 48.76% market share in 2024 and is expected to expand at a CAGR of 11.01% through 2030. This market leadership position is driven by increasing mainstream acceptance, especially in urban transportation where electric assistance effectively addresses common cycling barriers like hills, distance, and physical effort. The integration of advanced battery technology and improved motor efficiency has made e-bikes more reliable and cost-effective for daily use. Consumer awareness of environmental benefits and government incentives for sustainable transportation solutions further accelerate e-bike adoption across various demographics.

Mountain/All-Terrain and Road/City bicycles maintain their established positions in recreational and traditional commuting segments respectively, though they increasingly compete with the rising e-bike category. Hybrid bicycles continue to appeal to consumers who prioritize versatility and balanced performance, offering multi-purpose functionality without the additional complexity and cost of electric systems. The enduring popularity of these conventional bicycle categories is supported by their lower maintenance requirements and appeal to fitness-oriented consumers. Additionally, improvements in lightweight materials and component technology enhance the riding experience across these traditional segments.

Regular bicycles maintain their market dominance with an 86.56% share in 2024, as consumers consistently choose traditional bicycle formats for their proven performance, long-term durability, and cost-effectiveness across most cycling applications. The widespread availability of spare parts and established service networks further reinforces the appeal of traditional bikes, particularly in regions with well-developed cycling infrastructure. While conventional bikes retain their strong market position, the folding bike segment demonstrates significant growth potential with a projected CAGR of 10.44% through 2030, driven by innovations in hinge mechanisms and advanced frame materials that successfully address historical performance limitations while minimizing weight concerns.

The rising urban population density and limited living spaces in major European cities continue to fuel the demand for folding bikes, as these versatile vehicles provide space-efficient transportation and convenient storage solutions for apartment dwellers, eliminating worries about theft and weather damage associated with outdoor parking. The successful integration of folding mechanisms with electric bike technology has established a premium market segment that particularly appeals to urban commuters seeking both compact storage capabilities and extended travel range, strengthening the growth trajectory of the folding bike category. This trend is further supported by municipal policies promoting sustainable transportation alternatives and the increasing adoption of mixed-mode commuting, where cyclists combine bike travel with public transit.

The Europe Bicycle Market Report is Segmented by Product Type (Road/City, Mountain/All-Terrain, Hybrid, E-Bicycle, and Other Types), Design (Regular and Folding), End User (Men, Women and Children), Distribution Channel (Offline Retail Stores and Online Retail Stores), and Geography (Germany, United Kingdom, Italy, and More). The Market Forecasts are Provided in Terms of Value (USD).

List of Companies Covered in this Report:

1. Trek Bicycle Corporation
2. Accell Group NV
3. Giant Manufacturing Co. Ltd
4. Pon Holdings BV
5. Scott Sports SA
6. Decathlon SA
7. Merida Industry Co. Ltd
8. Pending System GmbH & Co. KG
9. Canyon Bicycles GmbH
10. Riese & Muller GmbH
11. Orbea S. Coop.
12. ZEG Zweirad-Einkaufs-Genossenschaft eG)
13. myStromer AG
14. KTM Fahrrad GmbH
15. Brompton Bicycle Ltd
16. VanMoof
17. Specialized Bicycle Components Inc.
18. Cycles Follis
19. Cycleurope AB
20. Simplon Fahrrad GmbH

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Assumptions and Market Definition
• 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET LANDSCAPE

• 4.1 Market Overview
• 4.2 Market Drivers
  • 4.2.1 Growing Traffic Congestion in Cities Drives Adoption of Bicycles for Daily Commuting
  • 4.2.2 Rising Health Consciousness and Fitness Trends Accelerate Cycling Activities
  • 4.2.3 Increasing Government Initiatives Promote Adoption of Sustainable Transportation
  • 4.2.4 Growing Environmental Awareness and Focus on Sustainability Boost Bicycle Adoption
  • 4.2.5 Implementation Of Corporate Wellness Programs Promotes Bicycle Usage Among Employees
  • 4.2.6 Escalating Fuel Costs Make Bicycles an Economical Transportation Choice
• 4.3 Market Restraints
  • 4.3.1 Alternative Transportation Options Such as Motorcycles and Rapid Transit Systems Reduce Bicycle Adoption Rates
  • 4.3.2 Proliferation of Fake Bicycle Products Negatively Impacts Market Expansion
  • 4.3.3 Elevated Prices of Electric Bicycles Limit Widespread Consumer Acceptance Across Regions
  • 4.3.4 Inadequate Road Infrastructure in Rural Regions Affects Bicycle Riding Experience
• 4.4 Regulatory Landscape
• 4.5 Technological Advancements
• 4.6 Porter's Five Forces
  • 4.6.1 Threat of New Entrants
  • 4.6.2 Bargaining Power of Buyers
  • 4.6.3 Bargaining Power of Suppliers
  • 4.6.4 Threat of Substitute Products
  • 4.6.5 Intensity of Competitive Rivalry

5 MARKET SIZE AND GROWTH FORECASTS (VALUE)

• 5.1 By Product Type
  • 5.1.1 Road/City
  • 5.1.2 Mountain/All-Terrain
  • 5.1.3 Hybrid
  • 5.1.4 E-Bicycle
  • 5.1.5 Other Types
• 5.2 By Design
  • 5.2.1 Regular
  • 5.2.2 Folding
• 5.3 By End-User
  • 5.3.1 Men
  • 5.3.2 Women
  • 5.3.3 Children
• 5.4 By Distribution Channel
  • 5.4.1 Offline Retail Stores
  • 5.4.2 Online Retail Stores
• 5.5 By Geography
  • 5.5.1 Germany
  • 5.5.2 United Kingdom
  • 5.5.3 Italy
  • 5.5.4 France
  • 5.5.5 Spain
  • 5.5.6 Netherlands
  • 5.5.7 Poland
  • 5.5.8 Belgium
  • 5.5.9 Sweden
  • 5.5.10 Rest of Europe

6 COMPETITIVE LANDSCAPE

• 6.1 Market Concentration
• 6.2 Strategic Moves
• 6.3 Market Share Analysis
• 6.4 Company Profiles (includes Global level Overview, Market level overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share for key companies, Products and Services, and Recent Developments)
  • 6.4.1 Trek Bicycle Corporation
  • 6.4.2 Accell Group NV
  • 6.4.3 Giant Manufacturing Co. Ltd
  • 6.4.4 Pon Holdings BV
  • 6.4.5 Scott Sports SA
  • 6.4.6 Decathlon SA
  • 6.4.7 Merida Industry Co. Ltd
  • 6.4.8 Pending System GmbH & Co. KG
  • 6.4.9 Canyon Bicycles GmbH
  • 6.4.10 Riese & Muller GmbH
  • 6.4.11 Orbea S. Coop.
  • 6.4.12 ZEG Zweirad-Einkaufs-Genossenschaft eG)
  • 6.4.13 myStromer AG
  • 6.4.14 KTM Fahrrad GmbH
  • 6.4.15 Brompton Bicycle Ltd
  • 6.4.16 VanMoof
  • 6.4.17 Specialized Bicycle Components Inc.
  • 6.4.18 Cycles Follis
  • 6.4.19 Cycleurope AB
  • 6.4.20 Simplon Fahrrad GmbH

7 MARKET OPPORTUNITIES AND FUTURE OUTLOOK