查看購物車
  • Simplified Chinese
  • English
  • Japanese
封面
市場調查報告書
商品編碼
1850978

休閒車：市場佔有率分析、行業趨勢、統計數據和成長預測（2025-2030 年）

Recreational Vehicle - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 100 Pages | 商品交期: 2-3個工作天內

價格

※ 本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。

簡介目錄

預計到 2025 年，休閒車市場規模將達到 356.6 億美元，到 2030 年將達到 527.4 億美元，年複合成長率為 8.14%。

休閒車市場-IMG1

混合辦公模式推動了靈活出行方式的顯著轉變，擴大了客戶群；露營地基礎設施投資和P2P租賃平台則提升了車輛的可及性和利用率。主要汽車製造商的電氣化項目和日益嚴格的排放氣體法規正在加速產品創新，純電動和混合模式有望成為未來的成長引擎。同時，利率波動和二手對短期市場情緒構成壓力，而強勁的國內旅遊業則支撐著穩健的需求。日益激烈的競爭核心在於軟體定義汽車和直銷管道，它們在擠壓經銷商利潤的同時，也確保了訂閱收入來源。

全球休閒車市場趨勢與洞察

遠距辦公文化助長了人們對「移動生活」的需求。

到2024年，大多數露營者將在露營地工作，這意味著房車將兼具混合辦公功能。冬季露營人數增加了40%，即使在疫情後也保持高位，推動了這一轉變，並使全年需求趨於平穩。配備齊全的旅居車和旅行拖車，兼具可靠的網路連接和氣候控制功能，因此更具優勢。高所得地段的經銷商報告稱，每月銷售穩定，降低了傳統的季節性風險。汽車製造商正在增加可調式辦公桌、更大容量的電池組和車頂天線，使連網生活成為核心賣點。

國內旅遊業蓬勃發展，露營地基礎設施也隨之成長。

到2027年，計劃新增超過18,000個露營地，擴大營地容量，使全套設施的運轉率平均達到68%。電動車充電和光纖Wi-Fi等豪華設施將支撐每年5%的價格上漲，從而保護營運商的利潤免受通貨膨脹的影響。更密集的網路將緩解需要頻繁維修的大型旅居車的里程焦慮。平均住宿延長至五晚將提高每個營位的收入，並吸引機構資本進入該行業。

高利率環境推高貸款成本

即使利率下降，信貸依然緊縮，抑制了對價格敏感的拖車類車輛的需求。平均交易價格超過10萬美元的旅居車受到的影響最大，購買週期也隨之延長。商用車隊買家面臨更長的投資回收期，導致車輛採購延遲。貸款機構正在實施更嚴格的承保標準，優先考慮優質借款人，並要求更高的首付。汽車製造商的專屬式金融部門雖然提供了獎勵，但利潤壓力限制了它​​們降低利率的幅度。

細分市場分析

到2024年，拖曳式旅居車將在2030年前以9.26%的複合年成長率顯著成長。 B型廂式房車在大都會圈正蓬勃發展，因為那裡停車位有限，人們更傾向於選擇車長小於22英尺的車型。同時，旅行拖掛房車憑藉其強大的軸荷能力、靈活的拓展空間以及能夠延長露營季的改進型保溫系統，繼續保持其銷售主導。

高階第五輪拖車配備家用級電器和可與旅居車媲美的自動調平系統，鞏固了其在豪華拖車細分市場的佔有率。折疊式露營車滿足了儲物空間有限的車主的需求，但來自小型旅居車的競爭抑制了其成長前景。 THOR 透過將 Entegra Coach 柴油動力房車生產線整合到 Tiffin 工廠，持續最佳化其高階旅居車產品線，提升規模效益。在各個產品類別中，積層製造和輕質複合材料在櫥櫃中的應用降低了車輛重量，提高了燃油經濟性，並擴大了半噸級牽引車的適用範圍。

到2024年，國內休閒銷售額將佔總收入的70.63%，反映出根深蒂固的露營文化以及尋求經濟實惠度假方式的家庭數量的回升。同時，隨著機構和企業買家擴大行動辦公室、飯店套房和員工住房的車隊規模，商業領域的複合年成長率將達到8.54%。

商用車的普及使汽車製造商的收入來源多元化，並降低了對週期性休閒的依賴。活動主辦單位租賃A級豪華大巴作為高階主管休息室，建設公司在偏遠地區部署拖掛式房車作為現場住宿。續航里程達270英里的電動廂型車降低了短程接駁服務的總擁有成本。與清潔能源資產相關的稅收優惠和加速折舊政策進一步提高了休閒車隊的投資回報率，使車輛利用率遠超平均每年18晚的休閒旅行。

休閒車市場按類型（拖曳式房車和旅居車）、用途（住宅和商用）、動力方式（內燃機、混合動力、純電動房車）、長度（20英尺以下、20-30英尺、其他）和地區（北美、南美、歐洲、其他）進行細分。市場預測以價值（美元）和銷售（輛）為單位。

區域分析

2024年，北美將佔全球銷量的59.52%，這主要得益於成熟的分銷管道、資金籌措基礎設施以及當地居民對公路旅行度假的熱愛。隨著市場日趨成熟，消費者將更加重視高階配置（例如鋰電池、智慧家庭系統、高級駕駛輔助系統），從而推高平均售價並提高盈利。遠距辦公模式將促進淡季銷售的利用，緩解季節性波動，使經銷商能夠簡化庫存訂購流程，並幫助財務部門降低營運成本。

德國、法國和英國佔據了歐盟近三分之二的需求，但經濟的不確定性和高昂的借貸成本正在抑製成長勢頭。製造商正在探索基於訂閱的所有權模式，將保險、維護和露營地折扣打包在一起，從而降低領先門檻，並符合循環經濟政策目標。在慷慨的公共投資支持下，斯堪地那維亞的露營地基礎設施正在鼓勵更多北部地區的企業採用這種模式，儘管這些地區的人口密度較低。

亞太地區將實現最快成長，到2030年複合年成長率將達到9.54%。中國和東南亞地區可支配收入的成長以及公路投資將擴大目標客戶群體，而澳洲成熟的「露營車文化」將提供穩定且切實的需求。日本的人口結構將為基於輕型車的緊湊型露營車創造利基市場，這類露營車迎合了偏愛輕便、節能設備的年長旅行者的需求。韓國和泰國政府正在推出旅遊促進津貼，以鼓勵房車公園的開發，從而加快連接設施和污水處理站的建設。儘管外匯波動和奢侈品進口關稅仍然是風險因素，但合資組裝廠將有助於減輕關稅的影響並縮短前置作業時間。

其他福利：

  • Excel格式的市場預測（ME）表
  • 3個月的分析師支持

目錄

第1章 引言

  • 研究假設和市場定義
  • 調查範圍

第2章調查方法

第3章執行摘要

第4章 市場情勢

  • 市場概覽
  • 市場促進因素
    • 遠距辦公文化支撐了人們對移動生活的需求
    • 國內旅遊業蓬勃發展，露營地基礎設施也隨之成長。
    • 拓展房車融資和P2P租賃平台
    • 零排放房車系列的OEM電氣化藍圖
    • 利用OTA連線解鎖訂閱收入來源
    • 直接面對消費者的線上銷售將壓縮經銷商的利潤空間。
  • 市場限制
    • 高利率推高了貸款成本。
    • 底盤和零件供應瓶頸依然存在
    • 二手房車供應過剩導致價格下跌
    • 市政當局嚴厲打擊都市區夜間停車行為
  • 價值鏈/供應鏈分析
  • 監管環境
  • 技術展望
  • 波特五力分析
    • 供應商的議價能力
    • 買方的議價能力
    • 新進入者的威脅
    • 替代品的威脅
    • 競爭對手之間的競爭

第5章 市場規模及成長預測（價值（美元）及銷售量（單位））

  • 按類型
    • 拖曳式房車
      • 旅行拖車
      • 第五輪拖車
      • 折疊式露營拖車
      • 卡車露營車
    • 露營車
      • A級
      • B級（露營車）
      • C級
  • 透過使用
    • 首頁/個人
    • 商業用途（租賃車輛、移動辦公室、活動）
  • 透過推進力
    • 內燃機（ICE）
    • 混合
    • 電池電電動房車
  • 長度類別
    • 20英尺或更短
    • 20到30英尺
    • 超過30英尺
  • 按地區
    • 北美洲
      • 美國
      • 加拿大
      • 北美其他地區
    • 南美洲
      • 巴西
      • 阿根廷
      • 其他南美洲
    • 歐洲
      • 德國
      • 英國
      • 法國
      • 西班牙
      • 義大利
      • 荷蘭
      • 其他歐洲地區
    • 亞太地區
      • 中國
      • 日本
      • 印度
      • 韓國
      • 澳洲和紐西蘭
      • 亞太其他地區
    • 中東
      • GCC
      • 土耳其
      • 其他中東地區
    • 非洲
      • 南非
      • 奈及利亞
      • 肯亞
      • 其他非洲地區

第6章 競爭情勢

  • 市場集中度
  • 策略趨勢
  • 市佔率分析
  • 公司簡介
    • Thor Industries Inc.
    • Forest River Inc.
    • Winnebago Industries Inc.
    • REV Group Inc.
    • Trigano SA
    • Knaus Tabbert AG
    • Jayco Inc.
    • Grand Design RV Co.
    • Keystone RV Co.
    • Airstream Inc.
    • Hymer GmbH
    • Burstner GmbH
    • Dethleffs GmbH
    • Hobby-Wohnwagenwerk
    • Adria Mobil doo
    • Triple E Recreational Vehicles
    • Tiffin Motorhomes Inc.
    • Coachmen RV
    • Gulf Stream Coach Inc.
    • Leisure Travel Vans

第7章 市場機會與未來展望

簡介目錄
Product Code: 65272

The recreational vehicle market is valued at USD 35.66 billion in 2025 and is forecast to advance to USD 52.74 billion by 2030, translating into an 8.14% CAGR.

Recreational Vehicle - Market - IMG1

A decisive shift toward flexible mobility enabled by hybrid work arrangements has broadened the customer base, while campground infrastructure investments and peer-to-peer rental platforms expand access and raise utilization rates. Electrification programs from leading OEMs and tightening emissions regulations accelerate product innovation, positioning battery-electric and hybrid models as future growth engines. At the same time, resilient domestic tourism supports steady demand, even as interest-rate volatility and a soft used-vehicle market weigh on short-term sentiment. Competitive intensity centers on software-defined vehicles and direct-to-consumer channels that compress dealer margins yet unlock subscription revenue streams.

Global Recreational Vehicle Market Trends and Insights

Remote-work culture sustaining "mobile-living" demand

Most of the campers worked from campsites in 2024, signalling that RVs now double as hybrid offices. The shift smooths demand across all seasons, supported by a 40% rise in winter camping that remains elevated after the pandemic. Motorhomes and well-equipped travel trailers gain an edge because they bundle reliable connectivity with climate control. Dealers in high-income corridors report steadier monthly throughput, reducing traditional seasonality risk. OEMs are adding adjustable desks, larger battery packs, and roof antennas, framing connected living as a core selling point.

Domestic tourism boom and campground infrastructure growth

More than 18,000 additional campsites are scheduled by 2027, expanding capacity where full hook-up occupancy averages 68%. Luxury amenities such as EV charging and fiber Wi-Fi support 5% yearly rate increases, protecting operator margins against inflation. Denser networks cut range anxiety for large motorhomes that need frequent service stops. Longer average stays of five nights boost revenue per pitch and attract institutional capital to the sector.

High interest-rate environment inflating loan costs

Credit remains tight even as rates ease, curbing demand in price-sensitive towable categories. Motorhomes, where average transaction values exceed USD 100,000, feel the squeeze most and purchase cycles lengthen. Commercial fleet buyers face extended payback periods that delay vehicle procurement. Lenders apply stricter underwriting, favoring prime borrowers and requiring higher down payments. OEM captive finance arms offer incentives, yet margin pressure limits how deeply they can buy down rates.

Other drivers and restraints analyzed in the detailed report include:

  1. Expansion of RV financing and peer-to-peer rentals
  2. OEM electrification road maps for zero-emission lines
  3. Oversupply of used RVs driving price depreciation

For complete list of drivers and restraints, kindly check the Table Of Contents.

Segment Analysis

Towable designs led revenue with 62.44% in 2024, retaining the broadest appeal among first-time buyers because they leverage existing tow vehicles and carry lower maintenance costs. Yet motorhomes are set to capture outsized value, advancing at a 9.26% CAGR through 2030 as connectivity, safety tech, and luxury finishes migrate from passenger car segments. The Class B van niche gains momentum in metro corridors where parking constraints and agile lifestyle needs favor sub-22 ft footprints. Travel trailers, meanwhile, sustain volume leadership thanks to robust axle capacity, slide-out versatility, and improved thermal packages that lengthen the camping season.

Premium fifth-wheel trailers consolidate share within the luxury towable subset, offering residential-grade appliances and auto-leveling systems that rival motorhomes. Folding campers cater to storage-challenged owners, but competition from micro motorhomes dampens growth prospects. THOR's move to consolidate Entegra Coach's diesel-pusher production under Tiffin enhances scale efficiencies and signals continued rationalization in high-price motorhome lines. Across categories, additive manufacturing of cabinetry and lightweight composites trim curb weight, boosting fuel economy, and expanding half-ton tow-vehicle compatibility.

Domestic leisure accounted for 70.63% revenue in 2024, reflecting entrenched camping culture and the post-pandemic re-engagement of families seeking affordable vacations. Still, institutional and corporate buyers are scaling fleets for mobile offices, hospitality suites and workforce housing, propelling the commercial segment to an 8.54% CAGR over the outlook period.

Commercial adoption diversifies revenue streams for OEMs and mitigates cyclical leisure exposure. Event organizers lease Class A coaches as executive green rooms, while construction firms deploy fifth-wheels for on-site accommodation in remote areas. Electric van-based models with 270-mile real-world range lower total cost of ownership for short-haul shuttle services. Tax incentives tied to clean-energy assets and accelerated depreciation schedules further sweeten ROI for corporate fleets, pushing utilization rates well above the leisure average of 18 nights per year.

The Recreational Vehicle Market Report Segmented by Type (Towable RVs and Motorhomes), Application (Domestic and Commercial), Propulsion (Internal Combustion Engine, Hybrid, and Battery Electric RVs), Length Category (Below 20-Ft, 20-30 Ft, and More), and Geography (North America, South America, Europe, and More). The Market Forecasts are Provided in Terms of Value (USD) and Volume (Units).

Geography Analysis

North America generated 59.52% of global revenue in 2024, underpinned by mature distribution, financing infrastructure, and cultural familiarity with road-trip vacations. Market maturation shifts focus toward premium features-lithium house batteries, smart-home interfaces, and advanced driver assistance systems-that raise ASPs and enhance profitability. Seasonal volatility moderates as remote-work patterns extend shoulder-season usage, allowing dealers to smooth inventory ordering and finance departments to reduce flooring costs.

Europe contributes a stable but slower-growing slice, where stringent emissions rules and road-size constraints favor compact motorcaravans under 6 m. Germany, France, and the United Kingdom represent nearly two-thirds of EU demand, but economic uncertainty and high borrowing costs temper momentum. Manufacturers explore subscription-based ownership models that bundle insurance, maintenance, and campground discounts, reducing upfront barriers and aligning with circular-economy policy goals. Scandinavian camping infrastructure-supported by generous public investment-nudges adoption northward despite sparse population density.

Asia-Pacific registers the fastest expansion at 9.54% CAGR through 2030. Rising disposable income and highway investment in China and Southeast Asia broaden the target customer pool, while Australia's entrenched "caravan culture" delivers consistent base demand. Japanese demographics create a niche for compact Kei-based campers that satisfy elder travelers who favor lightweight, fuel-efficient devices for regional trips. Governments in South Korea and Thailand introduce tourism stimulus grants for RV park development, accelerating supply of hookups and dump stations. Currency fluctuations and luxury-good import duties remain risk factors, but joint-venture assembly plants mitigate tariff exposure and shorten lead times.

  1. Thor Industries Inc.
  2. Forest River Inc.
  3. Winnebago Industries Inc.
  4. REV Group Inc.
  5. Trigano SA
  6. Knaus Tabbert AG
  7. Jayco Inc.
  8. Grand Design RV Co.
  9. Keystone RV Co.
  10. Airstream Inc.
  11. Hymer GmbH
  12. Burstner GmbH
  13. Dethleffs GmbH
  14. Hobby-Wohnwagenwerk
  15. Adria Mobil d.o.o
  16. Triple E Recreational Vehicles
  17. Tiffin Motorhomes Inc.
  18. Coachmen RV
  19. Gulf Stream Coach Inc.
  20. Leisure Travel Vans

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 Introduction

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 Research Methodology

3 Executive Summary

4 Market Landscape

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Remote-Work Culture Sustaining Mobile Living" Demand"
    • 4.2.2 Domestic Tourism Boom and Campground Infrastructure Growth
    • 4.2.3 Expansion Of RV Financing and Peer-To-Peer Rental Platforms
    • 4.2.4 OEM Electrification Road-Maps For Zero-Emission RV Lines
    • 4.2.5 OTA Connectivity Unlocking Subscription Revenue Streams
    • 4.2.6 Direct-To-Consumer Online Sales Shrinking Dealer Margins
  • 4.3 Market Restraints
    • 4.3.1 High Interest-Rate Environment Inflating Loan Costs
    • 4.3.2 Persistent Chassis and Component Supply Bottlenecks
    • 4.3.3 Oversupply of Used RVs Driving Price Depreciation
    • 4.3.4 Municipal Crack-Downs On Urban Overnight Parking
  • 4.4 Value/Supply-Chain Analysis
  • 4.5 Regulatory Landscape
  • 4.6 Technological Outlook
  • 4.7 Porter's Five Forces Analysis
    • 4.7.1 Bargaining Power of Suppliers
    • 4.7.2 Bargaining Power of Buyers
    • 4.7.3 Threat of New Entrants
    • 4.7.4 Threat of Substitutes
    • 4.7.5 Competitive Rivalry

5 Market Size and Growth Forecasts (Value (USD) and Volume (Units))

  • 5.1 By Type
    • 5.1.1 Towable RVs
      • 5.1.1.1 Travel Trailers
      • 5.1.1.2 Fifth-Wheel Trailers
      • 5.1.1.3 Folding Camp Trailers
      • 5.1.1.4 Truck Campers
    • 5.1.2 Motorhomes
      • 5.1.2.1 Class A
      • 5.1.2.2 Class B (Camper Vans)
      • 5.1.2.3 Class C
  • 5.2 By Application
    • 5.2.1 Domestic/Personal Use
    • 5.2.2 Commercial (Rental Fleets, Mobile Offices, Events)
  • 5.3 By Propulsion
    • 5.3.1 Internal-Combustion Engine (ICE)
    • 5.3.2 Hybrid
    • 5.3.3 Battery-Electric RVs
  • 5.4 By Length Category
    • 5.4.1 Below 20 ft
    • 5.4.2 20 - 30 ft
    • 5.4.3 Above 30 ft
  • 5.5 By Geography
    • 5.5.1 North America
      • 5.5.1.1 United States
      • 5.5.1.2 Canada
      • 5.5.1.3 Rest of North America
    • 5.5.2 South America
      • 5.5.2.1 Brazil
      • 5.5.2.2 Argentina
      • 5.5.2.3 Rest of South America
    • 5.5.3 Europe
      • 5.5.3.1 Germany
      • 5.5.3.2 United Kingdom
      • 5.5.3.3 France
      • 5.5.3.4 Spain
      • 5.5.3.5 Italy
      • 5.5.3.6 Netherlands
      • 5.5.3.7 Rest of Europe
    • 5.5.4 Asia-Pacific
      • 5.5.4.1 China
      • 5.5.4.2 Japan
      • 5.5.4.3 India
      • 5.5.4.4 South Korea
      • 5.5.4.5 Australia and New Zealand
      • 5.5.4.6 Rest of Asia-Pacific
    • 5.5.5 Middle East
      • 5.5.5.1 GCC
      • 5.5.5.2 Turkey
      • 5.5.5.3 Rest of Middle East
    • 5.5.6 Africa
      • 5.5.6.1 South Africa
      • 5.5.6.2 Nigeria
      • 5.5.6.3 Kenya
      • 5.5.6.4 Rest of Africa

6 Competitive Landscape

  • 6.1 Market Concentration
  • 6.2 Strategic Moves
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles (Includes Global level Overview, Market level Overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share for key companies, Products and Services, Recent Developments)
    • 6.4.1 Thor Industries Inc.
    • 6.4.2 Forest River Inc.
    • 6.4.3 Winnebago Industries Inc.
    • 6.4.4 REV Group Inc.
    • 6.4.5 Trigano SA
    • 6.4.6 Knaus Tabbert AG
    • 6.4.7 Jayco Inc.
    • 6.4.8 Grand Design RV Co.
    • 6.4.9 Keystone RV Co.
    • 6.4.10 Airstream Inc.
    • 6.4.11 Hymer GmbH
    • 6.4.12 Burstner GmbH
    • 6.4.13 Dethleffs GmbH
    • 6.4.14 Hobby-Wohnwagenwerk
    • 6.4.15 Adria Mobil d.o.o
    • 6.4.16 Triple E Recreational Vehicles
    • 6.4.17 Tiffin Motorhomes Inc.
    • 6.4.18 Coachmen RV
    • 6.4.19 Gulf Stream Coach Inc.
    • 6.4.20 Leisure Travel Vans

7 Market Opportunities and Future Outlook