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市場調查報告書
商品編碼
1690734
二手和翻新智慧型手機市場：市場佔有率分析、行業趨勢和統計數據、成長預測（2025-2030 年）Used And Refurbished Smartphone - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030) |
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簡介目錄
根據出貨量計算，二手和翻新智慧型手機市場規模預計將從 2025 年的 3.7599 億部擴大到 2030 年的 5.4255 億部，預測期內（2025-2030 年）的複合年成長率為 7.61%。
全球二手和翻新智慧型手機市場蓬勃發展，為注重預算的消費者提供了經濟實惠的選擇。在成本效益和環境考量的驅動下，市場提供更新或二手的設備，延長產品生命週期並促進永續的技術生態系統。
關鍵亮點
- 高階智慧型手機領域的多款產品推出、更多的品牌選擇、新的價格分佈以及升級智慧型手機的整體期望價值正在迅速推動二手智慧型手機產業的發展，並擴大全球多個地區的市場。
- 可支配收入的大幅增加和網路遊戲的興起是消費者採用高階智慧型手機的主要原因。隨著科技的進步，升級規格的需求逐年增加。然而，這樣的規格成本很高，為了獲得更好的回購價格，消費者往往傾向於用現有的智慧型手機換取升級版、二手或翻新版的高階機型。
- 隨著傾倒在垃圾掩埋場的電子廢棄物數量不斷增加，網路營運商正在採取新的有效策略，透過提供網路連接和廉價智慧型手機來增加用戶，特別是在農村地區。以印度為首的新興國家是推動全球次市場的主要市場之一，過去幾年中市場取得了顯著發展。
- 由於已開發經濟體和新興經濟體通膨上升，消費者可支配收入和現金儲備減少，市場出現低迷。這導致以舊換新量下降，影響了二手智慧型手機市場。此外，印度等翻新和二手智慧型手機的主要市場在過去幾季中智慧型手機銷量大幅下滑，進一步阻礙了市場成長。
- COVID-19 的爆發引發了在家學習和工作的運動。過去十年來，在家工作的趨勢穩定成長。然而，新冠疫情的影響在很短的時間內急劇加速了這一趨勢，迫使各種規模的企業迅速適應世界各國政府建議的自我隔離措施。
二手和翻新智慧型手機市場趨勢
二手和翻新智慧型手機電子商務平台的日益普及正在推動市場
- 二手和翻新智慧型手機電子商務平台的日益普及可以歸因於幾個因素。消費者擴大尋求全新產品的經濟實惠的替代品，而這些平台提供了更多實惠的選擇。越來越多具有環保意識的消費者對透過購買二手設備來延長電子產品的使用壽命越來越感興趣。網路交易的便利性以及比較價格和條款的容易性使得二手智慧型手機電子商務更具吸引力。
- 據 Monetate 稱，全球消費者透過行動裝置進行線上購物的支出正在增加。從 2022 年 7 月到 2023 年 9 月，行動購物的平均訂單價值在 2023 年 4 月達到高峰。當月消費者平均在線上訂單上花費 105.45 美元。
- 電子廢棄物是全球成長最快的固態廢棄物流，在澳洲等地，其成長速度是城市廢棄物的三倍，市場情緒已轉向購買翻新智慧型手機，這款手機在 Boost Mobile、Cole's 和 Phoenix Cellular 等多家參與企業中越來越受歡迎。
- 全球線上零售商亞馬遜設有專門銷售翻新設備的專區。用戶可以將舊智慧型手機賣給亞馬遜，然後以折扣價購買新手機。此外，亞馬遜還會檢查您的舊手機並進行維修，使其看起來像新的一樣。這些設備在翻新部門出售，並享有供應商或製造商的有限保固。
- 還有一類稱為製造商修復，這與當地修理廠進行的修理不同。與OEM類似，製造商使用原廠組件維修行動電話，驗證其功能，並將其更新到「像新的一樣」的狀態。大多數人都在尋找這樣的行動電話，而顧客更喜歡翻新的智慧型手機。
- 供應鏈問題和晶片短缺也推動了翻新產業的發展。各組織正在轉向翻新電子產品供應商來滿足這些要求，翻新電子產品產業預計將會成長，尤其是在智慧型手機領域。
北美市場可望大幅成長
- 智慧型手機功能的不斷提升和 5G 智慧型手機的廣泛應用正在推動北美二手和翻新智慧型手機市場的成長。美國是全球智慧型手機供應商的主要市場之一。在全部區域，以蘋果為主的供應商一直致力於開發創新智慧型手機，從而改變智慧型手機市場的動態。
- 北美二手和翻新智慧型手機市場的成長可歸因於多種因素。消費者越來越注重成本，正在尋找新設備的經濟實惠的替代方案。經過認證的翻新行動電話提供了可靠且實惠的選擇。
- 據沃爾瑪稱，截至2023年9月，美國沃爾瑪正在銷售大量翻新智慧型手機。 iPhone 11（64GB）是最暢銷的翻新智慧型手機，售價約 264 美元。三星 Galaxy G998U S21 Ultra（128GB）排名第二，售價為 365 美元。
- 根據GSMA預測，北美預計在2022年實現超過10億個5G連接，到2025年達到20億個。到2025年，北美將成為第一個5G佔總連結數50%以上的地區。
- 為了減少電子廢棄物，美國環保署（EPA）發起了「永續材料管理電子產品挑戰」活動，鼓勵品牌所有者、電子產品製造商和零售商努力將從企業、消費者和組織收集的100%舊電子產品送交第三方認證的電子產品翻新商和回收商。
- 環境問題也發揮了一定作用，因為越來越多的人選擇翻新產品並幫助減少電子廢棄物。翻新改進確保這些設備符合高品質標準並解決先前對可靠性的擔憂。
- 總體而言，製造商和零售商對優勢的認知不斷提高，再加上有效的行銷策略，推動了二手和翻新智慧型手機在北美越來越受歡迎。由於消費者在購買決策中優先考慮永續性和可負擔性，這種趨勢將會持續下去。
二手和翻新智慧型手機產業概況
由於全球存在各種智慧型手機品牌，二手和翻新智慧型手機供應商之間的競爭非常激烈。市場的主要企業包括三星電子、蘋果、亞馬遜公司、威瑞森通訊公司和美國電話電報公司。近年來，由於新興國家智慧型手機的大規模普及，翻新智慧型手機的需求激增。市場參與企業正在採取聯盟和投資等策略來加強其產品供應並獲得永續的競爭優勢。
- 2023 年 11 月－Reboxed 宣布已獲得由 ACF Investors主導的160 萬英鎊（203 萬美元）種子資金籌措。 Reboxed 提供了一個商業平台，連接消費者和企業以購買和銷售更好的永續技術。該公司提供優質的翻新和二手產品，包括行動電話、平板電腦、筆記型電腦和智慧型手錶，透過注重品質、一致性和真正循環方式的「全新」體驗交付。資金籌措將使該公司加速成長並進一步發展其零售合作夥伴計畫和商業服務 Reboxed。
- 2023 年 9 月 - Back Market 發起了一項名為「讓他們購買新產品」的挑釁性的國際宣傳活動。該宣傳活動模仿了大型科技公司的行銷策略，挑戰了每次購買新產品的假設，挑戰了消費者對新產品的痴迷，並表明翻新產品是一種更高品質、更實惠、更環保的選擇。
其他福利
- Excel 格式的市場預測 (ME) 表
- 3個月的分析師支持
目錄
第1章 引言
- 研究假設和市場定義
- 研究範圍
第2章調查方法
第3章執行摘要
第4章 市場洞察
- 市場概覽
- 產業價值鏈分析
- 產業吸引力-波特五力分析
- 供應商的議價能力
- 消費者議價能力
- 新進入者的威脅
- 競爭對手之間的競爭
- 替代品的威脅
- COVID-19 工業影響評估
第5章市場動態
- 市場促進因素
- 行動電話高階化趨勢（升級成本上升）
- 二手和翻新智慧型手機電子商務平台日益普及
- 專注於二手行動電話並提供優惠套餐的通訊業者
- 市場問題
- 智慧型手機銷售下滑的短期影響
- 電子商務對智慧型手機銷售的影響
第6章 分析師對新、二手和翻新智慧型手機市場趨勢和前景的評論
7. 分銷通路格局OEM與第三方供應商/平台
第8章 5G 對二手和翻新智慧型手機的影響
第9章市場區隔
- 按地區
- 北美洲
- 歐洲
- 亞太地區
- 其他
第10章 競爭格局
- 公司簡介
- Samsung Electronics Co. Ltd
- Apple Inc.
- Amazon.com Inc.
- Verizon Communications Inc.
- AT& T Inc.
- Reboxed Limited
- Nippon Telephone Inc.
- Best Buy Co. Inc.
- Alibaba Group Holding Limited
- Paytm（One97 Communications Limited）
- Back Market
- FoneGiant
- Flipkart Internet Private Limited（Walmart Inc.）
第11章投資分析
第12章：市場的未來
簡介目錄
Product Code: 71296
The Used And Refurbished Smartphone Market size in terms of shipment volume is expected to grow from 375.99 million units in 2025 to 542.55 million units by 2030, at a CAGR of 7.61% during the forecast period (2025-2030).
The used and refurbished smartphone market has surged globally, providing affordable alternatives for budget-conscious consumers. Driven by cost-effectiveness and environmental worries, this market offers renewed or pre-owned devices, extending product life cycles and contributing to a sustainable tech ecosystem.
Key Highlights
- Multiple product launches in the premium smartphone segment, more brand options, new price points, and the overall aspirational value of an upgraded smartphone are some significant factors rapidly driving the second-hand smartphone industry to increase its market in multiple geographies globally.
- The significant increase in disposable incomes and the rise in online gaming have been major reasons consumers adopt premium smartphones. Technological advancement has increased the demand for upgraded specifications over the years. However, such specifications come with higher costs, and consumers often tend to exchange their existing smartphones with upgraded used or refurbished premium models against lucrative buyback value.
- With the increasing amount of e-waste being dumped in landfills, the network operators are venturing into new effective strategies to increase their subscribers, especially in rural areas, by offering connectivity and low-budgeted smartphones. Countries such as India have been one of the major markets driving the secondary smartphone market around the globe, witnessing several major developments in the past few years.
- The market witnessed a stagnant market due to decreased disposable income and cash in hand among the customers due to rising inflation in developed and developing economies. As a result, the trade-in volume decreased, affecting the secondary market of smartphones. In addition, major markets for refurbished and used smartphones, such as India, have witnessed a substantial decrease in smartphone sales in the past few quarters, thus further hindering the growth of the market.
- The outbreak of COVID-19 led to a movement toward studying and working from home. The trend shifting toward work from work steadily rose over the past decade. However, the effect of COVID-19 dramatically accelerated this trend in an extremely short period, forcing enterprises, irrespective of their size, to quickly adapt to the self-isolation measures governments worldwide were recommending.
Used and Refurbished Smartphone Market Trends
Growing Popularity of E-commerce Platforms for Used and Refurbished Smartphones to Drive the Market
- The growing popularity of e-commerce platforms for used and refurbished smartphones may be attributed to several factors. Consumers are increasingly seeking cost-effective alternatives to new devices, and these platforms offer more affordable options. The rise of environmentally conscious consumers has fueled interest in extending the lifespan of electronics by purchasing pre-owned devices. The convenience of online transactions and the ease of comparing prices and conditions further contribute to the appeal of e-commerce for used smartphones.
- According to Monetate, global consumers spend the most money on online purchases made through mobiles. Between July 2022 and September 2023, the average order value from mobile purchases peaked in April 2023. Shoppers spent an average of USD 105.45 on online orders that month.
- As e-waste is the global fastest-growing solid-waste stream, rising at a rate three times faster than general waste in the country such as Australia, the market sentiments have transferred over to buying refurbished smartphones, which have grown traction among several players like Boost Mobile, Cole's, and Phoenix Cellular.
- The global online retailer Amazon has a dedicated section for refurbished devices. Users can easily sell their old smartphones to Amazon in exchange for a discount on a new gadget. In addition, the business inspects them and makes the mandatory repairs to make them seem and function like new ones. These devices are then sold in the refurbished sector and backed by a vendor or manufacturer's limited warranty.
- There is also a category called manufacturer reconditioning, which distinguishes itself from fixes performed by local repair companies. Like original equipment makers, the manufacturer repairs the phone with original components, confirms its functionality, and renews it in a "like new" state. Most people look for such phones, and customers prefer refurbished smartphones.
- The supply chain issues and chip shortages are also helping propel the refurbishing sector forward. Organizations are turning to refurbished electronics suppliers to meet this requirement, which is anticipated to augment the refurbished electronics industry, particularly smartphones.
North America Expected to Witness Significant Growth in the Market
- The rising advancements in smartphone features and the increasing scope of the 5G smartphones are some of the major factors augmenting the growth of the North American used and refurbished smartphone market. The United States is among the advanced markets for smartphone vendors globally. The entire region has a history of developing innovative smartphones, mainly with vendors like Apple, that have transformed the smartphone market dynamics.
- The growth in North America's used and refurbished smartphone market may be attributed to several factors. Consumers are becoming more cost-conscious, seeking affordable alternatives to new devices. The availability of certified refurbished phones provides a reliable and budget-friendly option.
- As per Walmart, in the United States, as of September 2023, many refurbished smartphones were available at Walmart. The iPhone 11 (64GB) was the best-selling reconditioned smartphone, costing around USD 264. The Samsung Galaxy G998U S21 Ultra (128GB) ranked second and sold for USD 365.
- As per GSMA, North America surpass 1 billion 5G connections by 2022 and 2 billion by 2025, mainly driven by continued network investments from operators and the expanding range of 5G smartphones at varying price points. North America will have become the first region where 5G accounts for more than 50% of total connections by 2025.
- To reduce electronic waste, the US Environmental Protection Agency (EPA) has been conducting the Sustainable Materials Management Electronics Challenge, which encourages brand owners, electronics manufacturers, and retailers to strive to send 100% of the used electronics they collect from businesses, the public, and within their organizations to third-party certified electronics refurbishers and recyclers.
- Environmental concerns also play a role, as more individuals opt for refurbished devices, contributing to reduced electronic waste. Improvements in refurbishment ensure that these devices meet high-quality standards, addressing previous concerns about reliability.
- Overall, the increased awareness of manufacturers' and retailers' benefits and effective marketing strategies have contributed to the rising popularity of used and refurbished smartphones in North America. This trend is likely to continue as consumers prioritize sustainability and affordability in their purchasing decisions.
Used and Refurbished Smartphone Industry Overview
The competitive rivalry amongst the used and refurbished smartphone providers is very high, owing to the presence of various smartphone brands across the globe. Some major players in the market are Samsung Electronics Co. Ltd, Apple Inc., Amazon.com Inc., Verizon Communications Inc., and AT&T Inc. The demand for refurbished smartphones has spiked in recent years due to the massive smartphone penetration across developing countries. Players in the market are adopting strategies such as partnerships and investments to enhance their product offerings and gain sustainable competitive advantage.
- November 2023 - Reboxed announced that it secured GBP 1.6 million (USD 2.03 million) in seed funding led by ACF Investors. Reboxed offers a commerce platform connecting customers and businesses with a better and more sustainable way to buy and sell technology. It provides premium refurbished and pre-owned devices, including phones, tablets, laptops, and smartwatches, through a "like new" experience that focuses on quality, consistency, and a genuinely circular approach. The company will use the funds to drive growth and further develop its retail partner programs and Reboxed for business service.
- September 2023 - Back Market launched 'Let Them Buy New' - a provocative new international campaign that calls 'BS' on Big Tech's obsession with creating a need for new products. The campaign parodies Big Tech's marketing ploys to challenge the accepted norm of buying new tech every time, to question a consumer bias for new, and to show that refurbished devices are a high quality, more affordable, and more eco-friendly choice.
Additional Benefits:
- The market estimate (ME) sheet in Excel format
- 3 months of analyst support
TABLE OF CONTENTS
1 INTRODUCTION
- 1.1 Study Assumptions and Market Definition
- 1.2 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET INSIGHTS
- 4.1 Market Overview
- 4.2 Industry Value Chain Analysis
- 4.3 Industry Attractiveness - Porter's Five Forces Analysis
- 4.3.1 Bargaining Power of Suppliers
- 4.3.2 Bargaining Power of Consumers
- 4.3.3 Threat of New Entrants
- 4.3.4 Intensity of Competitive Rivalry
- 4.3.5 Threat of Substitutes
- 4.4 Assessment of COVID-19 Impact on the Industry
5 MARKET DYNAMICS
- 5.1 Market Drivers
- 5.1.1 Trend Toward Premium Phones (Rise in Upgrade Costs)
- 5.1.2 Growing Popularity of E-commerce Platforms for Used and Refurbished Smartphones
- 5.1.3 Telecom Operators Focusing on Used Phones with Attractive Plans
- 5.2 Market Challenges
- 5.2.1 Short-term Impact of Decreasing Smartphone Sales
- 5.2.2 Impact of E-commerce on Smartphone Sales
6 ANALYST COMMENTARY ON MARKET TRENDS AND OUTLOOK FOR NEW VS USED AND REFURBISHED SMARTPHONES
7 LANDSCAPE OF DISTRIBUTION CHANNEL - OEMs VS THIRD-PARTY VENDORS/PLATFORMS
8 IMPACT OF 5G ON USED AND REFURBISHED SMARTPHONES
9 MARKET SEGMENTATION
- 9.1 By Geography
- 9.1.1 North America
- 9.1.2 Europe
- 9.1.3 Asia-Pacific
- 9.1.4 Rest of the World
10 COMPETITIVE LANDSCAPE
- 10.1 Company Profiles
- 10.1.1 Samsung Electronics Co. Ltd
- 10.1.2 Apple Inc.
- 10.1.3 Amazon.com Inc.
- 10.1.4 Verizon Communications Inc.
- 10.1.5 AT&T Inc.
- 10.1.6 Reboxed Limited
- 10.1.7 Nippon Telephone Inc.
- 10.1.8 Best Buy Co. Inc.
- 10.1.9 Alibaba Group Holding Limited
- 10.1.10 Paytm (One97 Communications Limited)
- 10.1.11 Back Market
- 10.1.12 FoneGiant
- 10.1.13 Flipkart Internet Private Limited (Walmart Inc.)
