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1689960

電動Scooter和二輪車：市場佔有率分析、行業趨勢和統計數據、成長預測（2025-2030 年）

Electric Scooter and Motorcycle - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 100 Pages | 商品交期: 2-3個工作天內

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簡介目錄

電動Scooter和二輪車市場規模預計在 2025 年達到 11 億美元，預計到 2030 年將達到 15 億美元，預測期內（2025-2030 年）的複合年成長率為 6.43%。

電動滑板車和摩托車-市場-IMG1

新冠疫情對電動Scooter和二輪車市場產生了負面影響。世界各地的封鎖限制措施已經停止了包括電動Scooter和二輪車在內的新車的生產和銷售。

供應鏈中斷也導致生產Scooter和二輪車各種零件所需的原料無法取得，造成生產延遲。然而，隨著全球清潔出行趨勢的日益成長，市場對新冠疫情后經濟復甦充滿希望。此外，汽車產量下降和勞動力短缺也對市場產生了重大影響。由於新冠疫情有限的國家汽車銷售穩定成長，汽車製造商紛紛恢復經營，預計市場將在預測期內復甦。汽車製造商也正在實施應急計劃，以減輕未來的業務不確定性，從而與汽車行業關鍵領域的客戶保持連續性。

從長遠來看，市場成長將主要受到永續交通日益成長的需求的推動。人們對環境問題日益成長的興趣和政府的積極舉措是推動市場成長的主要因素。此外，能源成本的上升和新興節能技術之間的競爭也有望推動市場成長。

由於人們對電動車環保效益的認知不斷提高，以及全部區域汽油和柴油價格上漲，亞太地區預計將佔據市場主導地位。此外，預計在預測期內，政府與電動車相關的措施將進一步增加該地區的需求。

此外，主要企業的產能擴張和新興企業的資金籌措預計也將推動市場發展。例如

關鍵亮點

  • 2022 年 11 月：Hero Electric Ltd. 宣布將投資 260 億印度盧比（3.12 億美元），到 2026 年將其生產能力擴大到每年 400 萬輛。
  • 2022 年 10 月，總部位於班加羅爾的印度電動二輪車製造商 Ather Energy 宣布，在 Caladium Investments主導的一輪投資中籌集了 5,000 萬美元。 Herald Square Ventures 也參與了此輪投資。

電動Scooter和摩托車的市場趨勢

電動Scooter市場預計將佔據主要市場佔有率

電動Scooter的銷量高於電動二輪車，因為其前期成本低，且市場上有大量型號可供選擇，為買家提供了充足的選擇。電動Scooter既可以作為玩具，又可以作為通勤工具，這種吸引力推動了它們的流行。這就是為什麼一些新興企業開始向各大都會圈投放數百輛「按分鐘租賃」的Scooter。

政府也啟動了多項試驗計畫，逐步引入電動Scooter，以減少城市的車輛排放。電動Scooter的流行也鼓勵傳統摩托車製造商進入該市場。印度正在成為電動Scooter的一個利潤豐厚的市場。因此，幾家印度二輪車製造商正準備推出該領域的車型。例如

  • 2022 年 11 月：Vegh Automobiles 推出印度首款高速電動ScooterVEGH S60。該Scooter將由 60V 平台上的 3kW 電池供電，旨在符合印度政府發布的 AIS 56 修正案。充滿電需要3-4小時，最高速度可達60-70km/h。
  • 2022 年 11 月：O​​la Electric 推出印度最便宜的電動ScooterOla S1 Air，售價 79,999 印度盧比（約 1,000 美元）。這款Scooter採用不同的車輪設計、一體式後扶手和下後面板的黑色飾面。有五種顏色可供選擇：黑色、珊瑚色、液態銀色、瓷白色和薄荷色。

許多微型行動旅遊公司和電子商務巨頭宣布的投資也推動了電動Scooter市場的發展，他們傾向於使用電動車進行最後一英里的配送，以減少碳排放。例如

  • 2022 年 11 月：亞馬遜印度公司與 TVS Motor Co. 簽署合作備忘錄，到 2025 年在印度部署 1,000 輛電動二輪車和三輪車，用於最後一英里的配送業務。
  • 2022 年 4 月：愛沙尼亞微移動、叫車和食品配送服務公司 Bolt 宣布將投資超過 1.5 億歐元（1.515 億美元）擴大持有電動自行車和電動Scooter隊伍並改善整體客戶體驗。這項投資將使 Bolt 的電動Scooter和自行車持有擴大到歐洲 250 多個城市的 23,000 輛。
  • 2022 年 1 月：總部位於倫敦的電動Scooter共享公司 Dott 籌集 7000 萬美元，用於投資擴大其電動Scooter車隊、將其網路擴展到新的城市以及推出新的服務。

歐盟成員國、印度和中國政府已宣布將分別在2035年和2040年禁止銷售內燃機二輪車，也促進了這些地區電動Scooter銷售的擴大。

因此，由於上述因素的綜合作用，預計未來五年電動Scooter將佔據電動Scooter和二輪車市場的主導地位。

預計亞太地區將在預測期內引領市場

預計亞太地區將在預測期內引領市場。中國、印度、韓國和日本是該地區市場的主要經濟體，預計將對整個市場產生影響。這些國家正見證著越來越多新興企業和傳統老牌製造商進入市場。

2021年，台灣開始對購買新的電動二輪車/Scooter提供高達900至1,000美元的補貼。隨著該等計畫的實施，2021年台灣Scooter總銷量80.9萬輛中，電動Scooter佔9.4萬輛。 2021年，電動Scooter佔台灣Scooter整體市場的11.9%。 2021年，Gogoro在台灣銷售了約79,000輛電動Scooter。台灣政府的目標是到 2035 年台灣新售出的Scooter中 70% 為電動Scooter。

印尼也於2022年10月宣布，計畫在2025年普及200萬輛電動摩托車。

印度作為最大的二輪車市場之一，許多新興企業進入該市場，透過推出新車型或擴展現有車型和現有基礎設施來展現自己的存在。例如

  • 2022 年 10 月：印度電動Scooter新興企業KLB Komaki Pvt。有限公司在印度推出了其第七款高速Scooter－Venice Eco electric。該Scooter由磷酸鋰鐵鋰電池供電，據稱可降低火災風險，並配有帶導航功能的 TFT 儀錶叢集。

一些電動Scooter和二輪車製造商正在推出最新產品並與全球參與者建立策略合作夥伴關係，以吸引更多客戶並擴大市場佔有率。例如

  • 2022 年 10 月：在印度尼西亞，BMW Motorrad 推出 BMW CE04 電動Scooter，售價 3 億印度盧比（19,500 美元）。
  • 2022 年 10 月：印尼煤礦公司 PT TBS Energi Utama 和科技公司 PT GoJek Tokopedia推出合資企業 Electrum，在印尼製造和銷售電動二輪車並提供電池更換服務。

由於上述趨勢和發展，預計預測期內市場將以健康的速度成長。

電動Scooter和摩托車產業概況

電動Scooter和二輪車市場高度細分，有幾家本土企業和許多新興企業進入市場。該市場的一些主要參與企業包括浙江綠源電動車、英雄電動車有限公司、浙江雅迪摩托車和小牛電動股份有限公司。傳統公司正在擴大在這個之前由新興企業主導的新市場的影響力。傳統公司透過推出新產品進入市場。例如

  • 2022 年 11 月：比亞喬集團旗下品牌 Aprilia 在米蘭摩托車展上推出了首款超級摩托車等級的電動摩托車 Electrica。
  • 2022 年 11 月：川崎在 2022 年 EICMA 上推出了 Z 系列和 Ninja 系列兩款新型全球電動摩托車。這些摩托車將配備雙 3.0 kWh 可拆卸電池，計劃於 2023 年投入商業使用。
  • 2022 年 11 月：比亞喬集團推出其 Piaggio 1 電動Scooter的最新 2023 版 Piaggio 1 Active。這款Scooter配備 3 千瓦時的電池，最高時速可達 60 公里/小時。

其他福利

  • Excel 格式的市場預測 (ME) 表
  • 3個月的分析師支持

目錄

第1章 引言

  • 調查前提條件
  • 研究範圍

第2章調查方法

第3章執行摘要

第4章 市場動態

  • 市場促進因素
  • 市場限制
  • 產業吸引力-波特五力分析
    • 新進入者的威脅
    • 買家/消費者的議價能力
    • 供應商的議價能力
    • 替代品的威脅
    • 競爭對手之間的競爭強度

第5章市場區隔

  • 按車輛類型
    • 電動Scooter
    • 電動二輪車
  • 依電池類型
    • 鋰離子
    • 密閉式鉛酸電池
  • 按地區
    • 北美洲
      • 美國
      • 加拿大
      • 北美其他地區
    • 歐洲
      • 德國
      • 英國
      • 法國
      • 其他歐洲國家
    • 亞太地區
      • 印度
      • 中國
      • 日本
      • 韓國
      • 其他亞太地區
    • 其他
      • 南美洲
      • 中東和非洲

第6章競爭格局

  • 供應商市場佔有率
  • 公司簡介
    • Zero Motorcycles Inc.
    • Hero Electric Vehicles Pvt. Ltd
    • Vmoto Limited
    • AIMA Technology Group Co. Ltd
    • Dongguan Tailing Electric Vehicle Co. Ltd
    • Piaggio & C. SpA
    • Ather Energy Pvt. Ltd
    • Energica Motor Company
    • Honda Motor Co. Ltd
    • Gogoro Inc.
    • NIU International

第7章 市場機會與未來趨勢

簡介目錄
Product Code: 69539

The Electric Scooter and Motorcycle Market size is estimated at USD 1.10 billion in 2025, and is expected to reach USD 1.50 billion by 2030, at a CAGR of 6.43% during the forecast period (2025-2030).

Electric Scooter and Motorcycle - Market - IMG1

The COVID-19 pandemic had a negative impact on the electric scooter and motorcycle market. The global lockdown restrictions halted the production and sales of new vehicles, including electric scooters and motorcycles.

Also, due to disruptions in the supply chain, the raw materials required to produce different parts of the scooters and motorcycles were unavailable, causing production delays. However, with the growing inclination toward cleaner mobility worldwide, the market is looking forward to an economic revival post the COVID-19 pandemic. Furthermore, the fall in automotive production and lack of labor significantly impacted the market. As automotive manufacturers have resumed operations due to steadily rising automobile sales in countries with a limited number of COVID-19 cases, the market is likely to recover during the forecast market. In addition, the manufacturers are implementing contingency plans to mitigate future business uncertainties to retain continuity with clients in the critical sectors of the automobile industry.

Over the long term, the market growth is primarily due to the growing need for sustainable transportation. Increasing environmental concerns and favorable government initiatives are some of the major factors driving the market's growth. Rising energy costs and competition among emerging energy-efficient technologies are also expected to fuel the market's growth.

The Asia-Pacific region is expected to dominate the market owing to growing awareness about the environmental benefits of electric vehicles and increasing petrol and diesel prices across the region. Moreover, government initiatives related to e-mobility are expected to further increase regional demand during the forecast period.

The market is also anticipated to be driven by capacity expansions by key players and startup fundraising. For instance

Key Highlights

  • November, 2022 : Hero Electric Ltd. announced to invest INR 2600 crore (USD 312 million) to expand its production capacity to 4 million electric two-wheelers per annum by 2026, which includes setting up a manufacturing facility in the state of Rajasthan in India.
  • October, 2022 : Bengaluru-based Indian electric two-wheeler manufacturer Ather Energy announced that it had raised USD 50 million in an investment round led by Caladium Investments. The investment round also included participation from Herald Square Ventures.

Electric Scooter & Motorcycle Market Trends

E-scooter Segment Expected to Occupy Major Market Share

E-scooters witness higher sales than e-motorcycles due to lower upfront costs and the availability of more models in the market, which provide ample options for buyers. The allure of the e-scooter, both as a toy and as a potential vehicle for commuting, is driving its adoption. Thus, several startups are beginning to flood major metropolitan areas with hundreds of 'rent by minute' scooters.

Several pilot programs have been initiated to introduce e-scooters in a phased manner to reduce vehicle emissions in cities. The popularity of e-scooters is also encouraging conventional two-wheeler manufacturers to enter the market. India is emerging as a lucrative market for e-scooters. Hence, several Indian two-wheeler manufacturers are gearing up to launch their models in the segment. For instance,

  • November 2022: Vegh Automobiles launched VEGH S60, their first high-speed electric scooter in India. The scooter will have a battery of 3 kW on a 60V platform designed to meet AIS 56 amendments issued by the Government of India. The scooter will take between 3 to 4 hours to charge fully and reach top speeds between 60 to 70 km/hr.
  • November 2022: Ola Electric launched their cheapest electric scooter Ola S1 Air for INR 79999 (~ USD 1000) in India. The scooter features a different wheel design, a single-piece pillion grabrail, and a black finish to the lower part of the rear panel. The scooter is available for retail in five colors: Black, Coral Glam, Liquid Silver, Porcelain White, and Neo Mint.

The market for electric scooters is also being driven by the investments announced by many micromobility companies and E-commerce giants who prefer electric vehicles for their last-mile deliveries to reduce their carbon footprint. For instance

  • November 2022: Amazon India signed a Memorandum of Understanding (MoU) with TVS Motor Co. to induct 1000 electric two and three-wheelers by 2025 for last-mile delivery operations in India.
  • April 2022: Estonian micro-mobility services, ride-hailing, and food delivery services company Bolt announced investing more than EUR 150 million (USD 151.5 million) for the expansion of its e-bikes and electric scooter fleet and to enhance the overall customer experience. This investment will see Bolt's fleet expand to 230000 e-bikes and scooters across more than 250 cities in Europe.
  • January 2022: London-based electric scooter-sharing company Dott raised USD 70 million, which it will invest in the fleet expansion of electric scooters, expanding its network to new cities, and start offering new services.

The announcements by the governments of EU member states, India, and China to ban the sales of IC engine two-wheelers by 2035 and 2040, respectively, contribute to the growing sales of electric scooters in these geographies.

Thus the confluence of the above-mentioned factors is projected to ensure the dominance of electric scooters in the electric scooter and motorcycle market over the next five years.

Asia-Pacific Region Expected to Lead the Market During the Forecast Period

Asia-Pacific is anticipated to lead the market over the forecast period. China, India, South Korea, and Japan are the major economies in the regional market, which are expected to influence the overall market. These countries are witnessing the entry of an increasing number of startups and well-established and conventional manufacturers in the market.

In 2021, Taiwan began subsidizing up to USD 900-1000 for purchasing new electric motorcycles/scooters. Owing to the implementation of such plans, in 2021, 94000 units of scooters out of the total 809000 scooters sold in the country were electric. Electric scooters commanded 11.9% of the total scooter market in Taiwan in 2021. In 2021 Gogoro Inc. sold about 79000 electric scooters in Taiwan. The Government of Taiwan aims to have 70% of new scooter sales in Taiwan to be electric by 2035.

In October 2022, Indonesia also announced it will put 2 million electric two-wheelers on the road by 2025.

India, one of the largest two-wheeler markets, is witnessing the entry of many new startups, which are marking their presence by launching new models and expanding current models and existing infrastructure. For instance,

  • October, 2022: Indian electric scooter startup KLB Komaki Pvt. Ltd. launched its seventh high-speed scooter Venice Eco electric, in India. The scooter has a Lithium Ferro Phosphate battery which is claimed to reduce fire risks, and features a TFT instrument cluster with navigation capabilities.

Several electric motorcycle and scooter companies are launching the latest products and entering strategic partnerships with global players to attract more customers and gain market share. For instance,

  • October, 2022: In Indonesia, BMW Motorrad launched the BMW CE04 electric scooter at IDR 300 million (USD 19500).
  • October, 2022: Indonesian coal miner PT TBS Energi Utama and technology company PT GoJek Tokopedia launched a joint venture named Electrum to manufacture and sell two electric wheels and battery swapping services for electric two-wheelers in Indonesia.

With the aforementioned trends and developments, the market is expected to grow at a healthy rate during the forecast period.

Electric Scooter & Motorcycle Industry Overview

The electric scooter and motorcycle market is highly fragmented and has several local players, with many new startups entering the market. Some of the major players in the market are Zhejiang Luyuan Electric Vehicle Co. Ltd, Hero Electric Ltd, Zhejiang Yadea Motorcycle Co. Ltd, and NIU Tecnologies Inc. Conventional companies are expanding their presence in this new market, which startups earlier dominated. Conventional companies are entering the market by introducing new products. For instance,

  • November 2022: Piaggio Group-owned brand Aprilia launched its first electric bike, Electrica, in the supermoto class at the Milan Motorcycle show.
  • November 2022: Kawasaki announced to launch of two new global electric bikes at EICMA 2022 under its Z and Ninja product facilities. The bikes will feature a 3.0 kWh removable dual-battery setup and will be launched commercially in 2023.
  • November 2022: Piaggio Group launched the updated 2023 version of the Piaggio 1 electric scooter named Piaggio 1 Active. The scooter is equipped with a 3 kWh battery and can travel up to a top speed of 60 km/hr.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION

  • 5.1 By Vehicle Type
    • 5.1.1 E-scooters
    • 5.1.2 E-motorcycles
  • 5.2 By Battery Type
    • 5.2.1 Lithium-ion
    • 5.2.2 Sealed Lead-acid
  • 5.3 By Geography
    • 5.3.1 North America
      • 5.3.1.1 US
      • 5.3.1.2 Canada
      • 5.3.1.3 Rest of North America
    • 5.3.2 Europe
      • 5.3.2.1 Germany
      • 5.3.2.2 UK
      • 5.3.2.3 France
      • 5.3.2.4 Rest of Europe
    • 5.3.3 Asia-Pacific
      • 5.3.3.1 India
      • 5.3.3.2 China
      • 5.3.3.3 Japan
      • 5.3.3.4 South Korea
      • 5.3.3.5 Rest of Asia-Pacific
    • 5.3.4 Rest of the World
      • 5.3.4.1 South America
      • 5.3.4.2 Middle East and Africa

6 COMPETITIVE LANDSCAPE

  • 6.1 Vendor Market Share
  • 6.2 Company Profiles
    • 6.2.1 Zero Motorcycles Inc.
    • 6.2.2 Hero Electric Vehicles Pvt. Ltd
    • 6.2.3 Vmoto Limited
    • 6.2.4 AIMA Technology Group Co. Ltd
    • 6.2.5 Dongguan Tailing Electric Vehicle Co. Ltd
    • 6.2.6 Piaggio & C. SpA
    • 6.2.7 Ather Energy Pvt. Ltd
    • 6.2.8 Energica Motor Company
    • 6.2.9 Honda Motor Co. Ltd
    • 6.2.10 Gogoro Inc.
    • 6.2.11 NIU International

7 MARKET OPPORTUNITIES AND FUTURE TRENDS