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市場調查報告書

商品編碼

1689886

工作流程自動化：市場佔有率分析、產業趨勢與統計資料、成長預測（2025-2030 年）

Workflow Automation - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)

出版日期: 2025年03月18日 | 出版商:

Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3個工作天內

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簡介目錄

工作流程自動化市場規模預計在 2025 年為 237.7 億美元，預計到 2030 年將達到 374.5 億美元，預測期間（2025-2030 年）的複合年成長率為 9.52%。

工作流程的概念源自於工業時代以來製造業和辦公業的流程概念，是透過專注於工作活動的常規方面來追求快速提高效率的結果。流程通常將工作活動分為明確定義的任務、規則、角色和程序，並規範大部分製造和辦公室工作。最初，所有過程都是由人類操縱物理物件來完成的。

主要亮點

隨著資訊科技的引入，職場流程已部分或全部由資訊系統自動化，其中電腦程式執行任務並執行先前由人類執行的規則。工作流程自動化旨在透過在製造和管理工作流程中實施最佳實踐來提高生產力和品質。它有助於定義工作流程以及從資料來源檢索的資料和執行特定階段的各個階段的網路位置產生作業票。該系統為使用者提供作業票狀態的可視化指示，並允許作業票自動移動，無需任何外部因素的干涉。該系統還能適應特定階段的變化。
組織對工作流程軟體的需求不斷增加，導致對更複雜、更有效率的軟體的開發投入迅速增加。據 Signavio 稱，62% 的組織業務的 25% 進行建模，但只有 2% 的組織對其整個流程進行建模。此外，13% 的受訪組織表示他們已經大規模部署了智慧自動化解決方案，23% 的組織正在部署中，37% 的組織正在試行自動化。
組織對工作流程軟體的需求不斷成長，導致對開發更複雜、更有效率的軟體的投資迅速增加。從電腦視覺、認知自動化和機器學習到機器人流程自動化，人工智慧和相關新技術的應用正在興起。這種技術融合創造了自動化能力，大大提高了客戶業務價值和競爭優勢。
與採用任何新技術不同，工作流程自動化可能會帶來針對人類和非人類帳戶的網路攻擊風險。這就是為什麼流程自動化安全如此重要。 RPA 機器人通常處理敏感資料並將資料從一個系統傳輸到另一個系統。如果資料沒有受到保護，資料能被濫用並對公司造成數百萬美元的損失。
新冠疫情暴露了供應鏈的脆弱性。對大多數 IT 組織而言，脆弱的生態系統包括關鍵 IT 服務提供者。此外，在家工作工作的規定使服務提供者能夠確保其關鍵任務企業客戶擁有所需的工具和技術，以實現其所提供服務的速度、安全性、品質和整體效率。

工作流程自動化市場趨勢

軟體領域預計將實現顯著成長

由於新興應用、經營模式和設備成本的降低，物聯網在各行各業的採用呈指數級成長。隨著物聯網連接的激增，用於工作流程自動化的工具（如工作流程自動化軟體、工作流程管理軟體、工作流程系統和業務流程自動化（BPA））的需求龐大。工作流程自動化軟體提供多種優勢，包括增值功能和整合功能，可擴大自動化範圍。預計這種採用將推動整個工作流程自動化市場軟體領域的進一步需求。
它的一些功能包括能夠減少實施和維護軟體所需的 IT 支援量。業務用戶可以透過直覺的視覺化介面方便地存取多項功能，從而加速自動化並讓業務團隊共同創造性工作流程最佳化的角色。低程式碼還可以減少 IT 積壓的壓力。例如，Integrify 是一個低程式碼工作流程自動化平台，提供易於使用的建構器、靈活的客製化、多種定價選項和專門的客戶支援。
工作流程自動化軟體透過標準化流程、避免錯誤以及使用可定製表單等功能消除重複資料輸入，提供簡化請求管理的解決方案。此入口網站可以輕鬆組織並與內部和外部合作夥伴安全地共用表單。在工作流程自動化中發揮關鍵作用的其他功能包括整合、範本和規則的存在以及條件邏輯。
例如，2023 年 10 月，商業軟體低程式碼開發平台 Retool Inc. 宣布 Retool Workflows 全面上市。這種高度創新的自動化工具旨在極大地增強開發人員的能力，允許他們優先考慮編碼，並透過監控和維護工具無縫地自動執行任務。在 Retool 工作流程中，開發人員可以看到一個方便用戶使用、視覺上吸引人的介面，該介面提供了大量的編碼工具，可以有效地原型製作和建立重複性作業、自訂警報和資訊管理任務。此外，該工具還促進基於觸發器的資料提取、轉換和載入。

預計亞太地區將在預測期內實現最快成長

隨著中國市場競爭日益激烈，各行各業都在透過數位轉型改善工作流程。例如，東風日產啟動數位轉型計劃，以提高效率並加快新車的行銷進程。該公司開始實施數位轉型策略，以更好地利用資料，目標是改善現有工作流程、簡化內部業務並提高整體效率。作為該計劃的一部分，該公司部署了機器人流程自動化 (RPA) 軟體 UiPath，以自動執行重複的數位任務。
2021年，中國聯通智慧網路創新中心與華為合作，基於華為AUTIN系統開發並部署了基於AI的網路管理營運平台。該公司部署了基於人工智慧的網路管理和營運平台，利用資料簡化和自動化全國網路營運、規劃和管理，同時在推出 5G 網路和服務時提高成本效率、客戶體驗和永續性。
自動化是與未來工作方式相關的最重要的部分之一，日本正在透過人工智慧進行創新。根據野村綜合研究所預測，到2035年，日本的人工智慧領域將實現重大飛躍。 ABEJA、NEC等自動化公司正在透過創新提高生產效率，從而推動日本的GDP成長。
自動化在印度經濟發展中也扮演著重要角色。隨著技術和創新的採用，該國大多數領域目前正處於轉型期。國家人工智慧戰略（NSAI）強調，預計到 2035 年，人工智慧將使印度的年成長率提高 1.3%。
亞太地區其他值得關注的地區包括東南亞和澳洲。東南亞企業正在為人工智慧驅動的未來培養員工並擁抱新技術。因此，公司需要透過適當的技能提升策略來彌補技能差距。數位化不僅將幫助該地區為當地企業建立具有全球競爭力的夥伴關係，還將增加全球擴張的潛力並支持成功的技術和知識轉移。

工作流程自動化產業概覽

工作流程自動化市場分散且競爭激烈。該市場有幾家主要參與者，包括 IBM 公司、Oracle 公司、Pegasystems 公司、全錄公司和 Appian 公司。這些公司正在利用戰略合作計劃來增加市場佔有率和盈利。

2023 年 11 月，Esker 是一家全球雲端平台，也是財務、採購和客戶服務職能領域 AI主導流程自動化解決方案的產業領導者，該公司宣布 Teknion 已採用 Esker 的應付帳款自動化解決方案來提高業務效率。透過利用 Esker 的創新技術，以色列理工學院旨在簡化其全球各地的系統和 ERP 工作流程。具體來說，Teknion 尋求一種結合自動化和人工智慧的解決方案，以有效地結合來自多個 ERP 的訊息，從而實現其財務系統的持續轉型。
2023 年 9 月，銷售團隊為 Slack 平台引入了一些令人興奮的改進。這包括整合 Slack 的原生生成 AI 功能、有助於結構化工作流程的清單功能以及對自動化平台的各種增強。同時，Slack 也邁出了一大步，宣布推出自己的 Slack AI，該 AI 由其原生的 LLM 技術提供支援。此外，Slack 還對工作流程自動化做出了有價值的補充，例如用於組織任務、核准和資訊的清單。

其他福利：

Excel 格式的市場預測 (ME) 表
3個月的分析師支持

市場概覽
產業吸引力－波特五力分析
- 供應商的議價能力
- 消費者議價能力
- 新進入者的威脅
- 競爭對手之間的競爭
- 替代品的威脅
市場促進因素
- 各行各業對物聯網的採用率不斷提高
- RPA 在業務流程管理的應用日益增多
市場限制
- 資料安全問題

第5章市場區隔

按部署
- 本地
- 雲
按解決方案
- 軟體
- 按服務
按最終用戶產業
- 銀行
- 電信
- 零售
- 製造和物流
- 醫療保健和製藥
- 能源與公共產業
- 其他最終用戶產業
按地區
- 北美洲
  - 美國
  - 加拿大
- 歐洲
  - 英國
  - 德國
  - 法國
  - 其他歐洲國家
- 亞太地區
  - 中國
  - 日本
  - 印度
  - 其他亞太地區
- 世界其他地區（拉丁美洲、中東和非洲）

第6章競爭格局

公司簡介
- IBM Corporation
- Oracle Corporation
- Xerox Corporation
- Pegasystems Inc.
- Appian Corporation
- Bizagi
- Software AG
- IPsoft Inc.
- Newgen Software Technologies Limited
- Nintex Global Limited

第7章投資分析

第8章市場趨勢與未來機會

簡介目錄

Product Code: 69134

The Workflow Automation Market size is estimated at USD 23.77 billion in 2025, and is expected to reach USD 37.45 billion by 2030, at a CAGR of 9.52% during the forecast period (2025-2030).

The workflow concept has evolved from the notion of process in manufacturing and the office, and such processes have existed since the time of industrialization and are the outcome of a search to surge efficiency by concentrating on the routine aspects of work activities. They typically separate work activities into well-defined tasks, rules, roles, and procedures that regulate most of the manufacturing and office work. Initially, processes were carried out entirely by humans who manipulated physical objects.

Key Highlights

With the introduction of information technology, processes in the workplace are partially or totally automated by information systems through computer programs performing tasks and enforcing rules that humans previously implemented. Workflow automation is developed to enhance productivity and quality by incorporating best practices in workflow processes involved in manufacturing as well as management. It facilitates defining workflow processes from the data fetched from the data sources and the network location of the various stages at which the execution of that particular stage is performed, along with the generation of job ticket. The system is able to move the job ticket automatically without any intervention of any external factor along with providing the user, a visual display of status of any job ticket at any point of time. The system is also adaptable to changes at a particular stage.
The growing demand for workflow software from organizations is leading to rapid investment in the development of more sophisticated and efficient software. According to Signavio, 62% of the organizations have modeled up to 25% of their businesses, but a meager 2% have all their processes modeled. Moreover, 13% of the surveyed organizations say that they are implementing intelligent automation solutions at scale; 23% are implementing, and 37% are piloting automation.
The increasing demand for workflow software by organizations is leading to rapid investment in the development of more sophisticated and efficient software. There is increasing adoption of artificial intelligence and related new technologies ranging from computer vision, cognitive automation, and machine learning to robotic process automation. This convergence of technologies produces automation capabilities that dramatically elevate business value and competitive advantages for customers.
Unlike any new technology implementation, workflow automation can create risks for cyberattacks directed at both human and non-human accounts. As a result, process automation security is of critical importance. RPA bots often work on confidential data, transferring it from one system to another. If data is not protected, it can be leveraged, costing businesses millions.
With the onset of COVID-19, the vulnerability of supply chains has been exposed. For most IT organizations, a fragile ecosystem includes providers of critical IT services. In addition, work-from-home mandates led the service providers to ensure that mission-critical enterprise customers have the necessary tools and technologies to enable the speed, security, quality, and overall efficacy of services provided.

Workflow Automation Market Trends

Software Segment is Expected to Register Significant Growth

The adoption of IoT is surging among industries owing to the emergence of applications and business models and reduced device costs. With surging IoT connective, the tools used to automate workflows, including workflow automation software, workflow management software, workflow systems, or business process automation (BPA) are observing significant demand. The workflow automation software has various advantages, including value-adding features, and provides integration capabilities to increase the range of automation one can implement. Such adoption will bring more demand for the software segment across the workflow automation market.
Some features include the capability of reducing the amount of IT support required to implement and maintain the software. Business users can conveniently access some features through an intuitive visual interface, making the automation faster and putting business teams in a co-creative role for optimizing workflows. Low code also relieves pressure on the IT backlog. For instance, Integrify is a low-code workflow automation platform that offers an easy-to-use builder, flexible customization, multiple pricing options, and dedicated customer support.
Moreover, capturing and consolidating incoming data can be challenging for any team, and workflow automation software facilitates a solution with features such as customizable forms to simplify request management by standardizing processes, avoiding errors, and eliminating duplicate data entry. Portals make organizing and securely sharing forms with internal or external partners easy. Other features that play a crucial role in the workflow automation includes integrations, presence of templates and rules as well as conditional logic.
For instance, In October 2023, Retool Inc., a low-code development platform for business software, announced the general availability of Retool Workflows. This highly innovative automation tool has been designed with the aim of greatly assisting developers by enabling them to prioritize coding and then seamlessly automate tasks alongside monitoring and maintenance tools. With Retool Workflows, developers are offered a user-friendly and visually appealing interface that provides an extensive array of coding tools, allowing for efficient prototyping and construction of periodic jobs, customized alerts, and information management tasks. Furthermore, this tool facilitates data extraction, transformation, and loading based on triggers.

Asia-Pacific Expected to Register the Fastest Growth During the Forecast Period

With the increasing competition in the Chinese market, various industries in the country have been improving workflow through digital transformation. For instance, Dongfeng Nissan initiated its digital transformation program to improve efficiency and speed up the process of marketing a line of new vehicles. The company launched its digital transformation strategy for promoting the better use of data aimed to improve existing workflows, streamline internal business operations, and promote overall efficiency. As part of the program, the company implemented robotic process automation (RPA) software, UiPath, to automate repetitive digital tasks.
China Unicom's Intelligent Network Innovation Center worked with Huawei in 2021 to develop and deploy an AI-powered network management and operations platform based on Huawei's AUTIN system. The company deployed an AI-based network management and operations platform to use data to simplify and automate national network operation, planning, and management while improving cost-effectiveness, customer experience, and sustainability as it rolled out 5G networks and services.
Automation is one of the most crucial parts related to the future of work approach, and Japan is innovating through AI. According to the Nomura Research Institute, the AI sector in the country will see a massive stride by 2035. Automation companies such as Abeja, NEC, and others innovate to bring more production efficiency to push Japan's GDP.
Automation has been playing a major role in India's economic development. The country is currently witnessing a transition in most sectors through the implementation of technology and innovation. The National Strategy for Artificial Intelligence (NSAI) highlighted that AI is predicted to accelerate India's annual growth rate by 1.3% by 2035.
Southeast Asia and Australia are prominent regions in the Rest of Asia-Pacific. Southeast Asian companies are preparing employees for an AI-centered future and embracing new technologies. This would require enterprises to plug the skills gap through a proper upskilling strategy. Digitization would help the region to create globally competitive partnerships for local companies as well as improve the potential for global expansion and support a successful technology and knowledge transfer.

Workflow Automation Industry Overview

The Workflow Automation Market is fragemented and highly competitive. This market consists of several major players, such as IBM Corporation, Oracle Corporation, Pegasystems Inc., Xerox Corporation, and Appian Corporation. These companies leverage strategic collaborative initiatives to increase their market share and profitability.

November 2023: Esker, a global cloud platform and industry leader in AI-driven process automation solutions for Finance, Procurement, and Customer Service functions, announced Teknion has selected Esker's Accounts Payable automation solution to enhance its operational efficiencies. By leveraging Esker's innovative technology, Teknion aims to streamline its systems and ERP workflow across its global sites. Teknion specifically sought a solution incorporating automation and artificial intelligence to effectively combine information from multiple ERPs for their ongoing transformation of financial systems.
September 2023: Salesforce has introduced some impressive advancements to its Slack platform. These include integrating Slack-native generative AI capabilities, a helpful lists function for structured workflow, and various enhancements to its automation platform. On the other hand, Slack has also made significant strides by launching its own Slack AI, which is powered by its own native LLM technology. Additionally, Slack has made valuable additions to its workflow automation, such as a lists feature for organized tasks, approvals, and information.

Additional Benefits:

The market estimate (ME) sheet in Excel format
3 months of analyst support

1 INTRODUCTION

1.1 Study Assumptions and Market Definition
1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

4.1 Market Overview
4.2 Industry Attractiveness - Porter's Five Forces Analysis
- 4.2.1 Bargaining Power of Suppliers
- 4.2.2 Bargaining Power of Consumers
- 4.2.3 Threat of New Entrants
- 4.2.4 Intensity of Competitive Rivalry
- 4.2.5 Threat of Substitutes
4.3 Market Drivers
- 4.3.1 Increasing Adoption of IoT across industries
- 4.3.2 Rise in Implementation of RPA in Business Process Management
4.4 Market Restraints
- 4.4.1 Data Security Concerns

5 MARKET SEGMENTATION

5.1 By Deployment
- 5.1.1 On-premise
- 5.1.2 Cloud
5.2 By Solution
- 5.2.1 Software
- 5.2.2 Service
5.3 By End-user Industry
- 5.3.1 Banking
- 5.3.2 Telecom
- 5.3.3 Retail
- 5.3.4 Manufacturing and Logistics
- 5.3.5 Healthcare and Pharmaceuticals
- 5.3.6 Energy and Utilities
- 5.3.7 Other End-user Industries
5.4 By Geography
- 5.4.1 North America
  - 5.4.1.1 United States
  - 5.4.1.2 Canada
- 5.4.2 Europe
  - 5.4.2.1 United Kingdom
  - 5.4.2.2 Germany
  - 5.4.2.3 France
  - 5.4.2.4 Rest of Europe
- 5.4.3 Asia-Pacific
  - 5.4.3.1 China
  - 5.4.3.2 Japan
  - 5.4.3.3 India
  - 5.4.3.4 Rest of Asia-Pacific
- 5.4.4 Rest of the World (Latin America, Middle East and Africa)

6 COMPETITIVE LANDSCAPE

6.1 Company Profiles
- 6.1.1 IBM Corporation
- 6.1.2 Oracle Corporation
- 6.1.3 Xerox Corporation
- 6.1.4 Pegasystems Inc.
- 6.1.5 Appian Corporation
- 6.1.6 Bizagi
- 6.1.7 Software AG
- 6.1.8 IPsoft Inc.
- 6.1.9 Newgen Software Technologies Limited
- 6.1.10 Nintex Global Limited