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市場調查報告書
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1689725

撒哈拉以南非洲的汽車：市場佔有率分析、行業趨勢和成長預測（2025-2030 年）

Sub Saharan Africa Automotive - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 90 Pages | 商品交期: 2-3個工作天內

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簡介目錄

撒哈拉以南非洲汽車市場規模預計在 2025 年為 215.9 億美元，預計到 2030 年將達到 277.5 億美元，預測期內（2025-2030 年）的複合年成長率為 5.15%。

撒哈拉以南非洲汽車市場-IMG1

新冠疫情對市場產生了重大影響，需求仍落後於疫情前的水準。 2018年，非洲對新車的需求呈現上升趨勢。然而，全部區域政府正努力透過實施進口二手車禁令來促進汽車產業的發展。根據國家汽車設計和發展委員會（NADDC）的資料，奈及利亞每年花費約 2.88 兆奈拉（80 億美元）進口約 30 萬至 40 萬輛汽車。

從中期來看，撒哈拉以南非洲的一些政府已開始宣布汽車電氣化目標和推廣電動車的獎勵，例如盧安達對電動車銷售實施免稅政策。此外，該地區擁有一個專注於電動二輪車的蓬勃發展的電動車新興企業生態系統。汽車專家表示，截至2021年底，該生態系統擁有超過20家新興企業，全年總資金籌措超過2,500萬美元。

此外，奈及利亞還對進口車徵收70%的進口關稅和課稅，以抑制汽車進口並鼓勵當地汽車生產。因此，奈及利亞本地組裝和製造的汽車數量增加，大多數當地企業都成功開發了製造流程和能力。例如

關鍵亮點

  • 2019 年，Innoson Vehicles Manufacturing Limited (IVM) 在阿南布拉州內維開設了一家新的自動化公車製造工廠。這家自動化工廠將一輛新型 15-17 座悍馬公車的成本從 1,600 萬奈拉降至 900 萬奈拉。

然而，由於可支配收入低和新車價格過高，二手車在撒哈拉以南非洲國家的汽車零售業中佔據主導地位。這些車輛主要從歐洲、日本和美國等地區進口，這些地區的二手車轉售價格和殘值較低。這可能會在預測期內阻礙目標市場的發展。

非洲汽車市場趨勢

其他替代燃料的興起推動了市場需求

目前，交通運輸佔非洲溫室氣體 (GHG) 總排放的 10%，隨著撒哈拉以南非洲汽車市場的擴大，這一數字預計還會上升。撒哈拉以南非洲的六個國家——南非、衣索比亞、盧安達、烏干達、肯亞和奈及利亞——佔該地區年汽車銷量的 70% 左右，佔該地區人口的 45% 左右。隨著都市化和收入的提高，預計到 2040 年，汽車持有將從目前的 2,500 萬輛增加到 5,800 萬輛。隨著停車場的擴大，撒哈拉以南非洲面臨的挑戰是促進更永續的交通，同時避免成為全球廢棄二手內燃機汽車的傾倒場。

儘管勢頭正在增強，但撒哈拉以南非洲在向電動車轉型的過程中面臨著一些獨特的挑戰，包括有時不可靠的電力供應、低廉的汽車價格以及對二手車的依賴。儘管許多國家在改善電力供應方面取得了長足進步（上述六個國家的都市區電力供應率均超過 70％，有些甚至超過 90％），但電力可靠性仍然令人擔憂。此外，據報導，撒哈拉以南非洲 2020 年系統平均中斷指數 (SAIDI) 為 39.30，而高所得經合組織國家為 0.87。

非洲的基礎設施也在改善，這將促進該地區汽車市場的發展。預計一些國家將在 2023 年之前引領經濟成長，其中加納將發揮關鍵作用。

  • 加納的目標是到2030年成為已開發國家。如果該國能夠實現目標的一半，加納的汽車市場預計將迅速擴張，因為經濟成長和汽車市場成長是成正比的。

此外，多家公司已在該地區推出或計劃推出電動車，預計未來幾年將佔據相當大的市場佔有率。例如

  • 最近推出的 Eleksa CityBug 是南非道路上最實惠的電動車。新款 Eleksa 的售價為 23 萬蘭特。 CityBug 的駕駛性能仍有待在南非得到證實。

南非可望成為非洲大陸最大的汽車產業

撒哈拉以南非洲國家的汽車利率每年都在波動，並且高度依賴每個國家的經濟成長。南非的汽車產業仍在適應市場力量。進口汽車的成長以及全球經濟危機的後遺症，特別是歐洲市場的不確定性及其對國內出口的影響，正在對製造業造成衝擊。

這些力量也要求汽車售後市場做出回應。這兩個部門都受到電費和原料價格上漲、人事費用上漲、生產力低和缺乏彈性的影響。為了生存和發展，汽車公司必須不斷發展和維護客戶關係、實現技術卓越、確保擁有熟練的勞動力並管理重大風險。

2022 年南非汽車銷售。 6 月乘用車銷量分別為豐田 7,086 輛（佔 18.4%）、福斯 5,652 輛（佔 14.7%）和鈴木 4,622 輛（佔 12.0%）。在商用車方面，戴姆勒卡客車銷售 387 輛（佔有率 14.9%），豐田銷售 353 輛（佔有率 13.6%），五十鈴銷售 322 輛（佔有率 12.4%）。

非洲汽車產業概況

該地區的汽車產業由大眾、豐田、日產、現代和鈴木等主要製造商主導。我將介紹一些最新進展。

  • 2022 年 7 月南非規格的 Creta 的外觀升級與在印尼銷售的新車型通用。其中包括新款 Tucson 的「Parametric Jewel」設計格柵和分離式 LED 頭燈。除了增加了 8 吋觸控螢幕外，內裝基本上保持不變。配備多達六個安全氣囊、電子穩定控制系統 (ESC) 和帶 EBD 的 ABS。
  • 2022年8月，瑪魯蒂鈴木也在海外市場推出了新款小型SUV Grand Vitara。印度最大的汽車製造商最近在南非提前發布了 Grand Vitara SUV。 Grand Vitara 將取代 S-Cross
  • 在奈及利亞簽署的合作備忘錄中，大眾承諾逐步擴大其製造/生產業務，並將奈及利亞長期定位為非洲西海岸的汽車中心。

其他福利

  • Excel 格式的市場預測 (ME) 表
  • 3個月的分析師支持

目錄

第1章 引言

  • 調查前提條件
  • 研究範圍

第2章調查方法

第3章執行摘要

第4章 市場動態

  • 市場促進因素
  • 市場限制
  • 產業吸引力-波特五力分析
    • 新進入者的威脅
    • 買家/消費者的議價能力
    • 供應商的議價能力
    • 替代品的威脅
    • 競爭對手之間的競爭強度

第5章市場區隔

  • 體型類型
    • 掀背車
    • 轎車
    • 運動型多用途車
    • 其他（小型貨車、MPV等）
  • 按車輛類型
    • 搭乘用車
    • 商用車
  • 按燃料類型
    • 汽油
    • 柴油引擎
    • 其他替代燃料
  • 國家
    • 南非
    • 奈及利亞
    • 肯亞
    • 衣索比亞
    • 迦納
    • 其他國家（坦尚尼亞、安哥拉、尚比亞等）

第6章競爭格局

  • 供應商市場佔有率
  • 公司簡介
    • Toyota Motor Corporation
    • Volkswagen AG
    • Hyundai Motor Company
    • Groupe Renault
    • Nissan Motor Co., Ltd.
    • Isuzu Motors Ltd
    • Ford Motor Company
    • Honda Motor Company, Ltd.
    • Subaru Corporation
    • Suzuki Motor Corporation

第7章 市場機會與未來趨勢

簡介目錄
Product Code: 67718

The Sub Saharan Africa Automotive Market size is estimated at USD 21.59 billion in 2025, and is expected to reach USD 27.75 billion by 2030, at a CAGR of 5.15% during the forecast period (2025-2030).

Sub Saharan Africa Automotive - Market - IMG1

The COVID-19 pandemic had a significant impact on the market, and demand is still lagging behind pre-COVID levels. Until 2018, the demand for new vehicles in the African region increased. However, governments across the region are taking initiatives to boost the automotive industry by implementing a ban on imported used vehicles. According to the data from the National Automotive Design and Development Council (NADDC), Nigeria spends about NGN 2.88 trillion (USD 8 billion) on the importation of about 300,000 to 400,000 cars, yearly.

Over the medium term, some governments in Sub-Saharan Africa have begun to announce vehicle electrification targets and incentives for EV adoption, such as Rwanda's tax exemptions for EV sales. Furthermore, a burgeoning start-up ecosystem for EVs, with a focus on electric two-wheelers, is emerging in the region. According to automotive experts, there were more than 20 start-ups in the ecosystem at the end of 2021, with total funding of more than $25 million that year.

Additionally, to discourage the importation of vehicles and encourage local vehicle production, Nigeria slammed 70% import duty and levied on imported vehicles. This resulted in increased volume of locally assembled and manufactured vehicles in the country and most of the local companies have seen developments in their manufacturing process and capacity. For instance,

Key Highlights

  • Innoson Vehicles Manufacturing Limited (IVM) opened a new automated plant for manufacturing bus at Nnewi, Anambra State, in 2019. The automated plant reduced the cost of new 15-17-seater Hummer bus from NGN 16 million to NGN 9 million.

However, Due to low disposable income and very high cost associated with new vehicles, used vehicles dominate some of sub-saharan countries automotive retail sector. These vehicles are mainly imported from regions with low resale or residual values of used vehicles like Europe, Japan, and the United States. This might hamper the target market during the forecasted timeperiod.

Africa Automotive Market Trends

Rising Other Alternative Fuel to Drive Demand in the Market

Transport currently accounts for 10% of Africa's total greenhouse gas (GHG) emissions, and this figure is expected to rise as Sub-Saharan Africa's vehicle park expands. The vehicle parc is expected to grow from 25 million vehicles today to an estimated 58 million by 2040 in the six countries that account for roughly 70% of Sub-Saharan Africa's annual vehicle sales and 45 percent of the region's population (South Africa, Ethiopia, Rwanda, Uganda, Kenya, and Nigeria), driven by urbanization and rising incomes. As its vehicle park expands, Sub-Saharan Africa's challenge will be to push for more sustainable mobility while avoiding becoming a dumping ground for the world's unwanted used ICE vehicles.

While momentum is building, Sub-Saharan Africa faces some unique challenges in its electric mobility transition, including unreliable electricity supply in some cases, low vehicle affordability, and reliance on used vehicles. Many countries have made significant progress toward improving electricity access (all six countries mentioned have urban electricity access rates above 70%, with some exceeding 90%); however, electricity reliability remains a concern. Furthermore, the 2020 System Average Interruption Disruption Index (SAIDI) for Sub-Saharan Africa was reported to be 39.30, compared to 0.87 for OECD high-income countries.

Africa's infrastructure is also improving, which will help the region's automotive market. Some countries are expected to drive growth until 2023, with countries such as Ghana playing key roles.

  • Ghana aspires to be a developed nation by 2030. If the country meets even half of its target, the Ghanaian automotive market is expected to expand at a rapid pace, as economic growth is directly proportional to the growth of automotive markets.

Various companies are also either launching or planing to launch their electric vehicle in the region to witness a considerable market share in the upcoming years. For instance,

  • The recently launched Eleksa CityBug is the most affordable EV to hit South African roads. The new Eleksa costs R230 000 at the point of sale. In the country, the CityBug is still proving its roadworthiness.

South Africa is Expected to be the Continent's Largest Automotive Industry

The vehicle interest rates have been fluctuating across the Sub-Saharan African countries annually and it is highly dependent on the economic growth of the individual country. The South African automotive industry is still adapting to market forces. The increasing number of imported vehicles and the aftereffects of the global economic crisis, particularly the uncertainty regarding European markets and the impact on local exports, are affecting manufacturing.

These forces have also required the automotive aftermarket to respond. Both areas are further impacted by rising electricity and raw material prices, as well as rising labor rates, low productivity, and a lack of flexibility. Automotive companies must continuously develop and maintain customer relationships, achieve technical excellence and retain skilled labor pools, and manage significant risks in order to survive and grow.

Auto sales in South Africa in 2022. Toyota sold 7,086 units (18.4% share) of passenger vehicle sales in June, VW sold 5,652 units (14.7% share), and Suzuki sold 4,622 units (12.0% share). Daimler Trucks and Buses sold 387 units (14.9%), Toyota 353 units (13.6%), and Isuzu 322 units (12.4%) of commercial vehicle sales in June.

Africa Automotive Industry Overview

The automotive industry in the region is dominated by leading manufacturers such as Volkswagen, Toyota, Nissan, Hyundai, and Suzuki. A few of the recent developments include:

  • In July 2022, the South African variant of Creta's cosmetic upgrades is shared with the new iteration sold in Indonesia. This includes the new generation Tucson's 'Parametric Jewel' design theme for the grille and split LED headlights. The Interior remains largely unchanged, with the addition of an 8-inch touchscreen. It comes with up to six airbags, electronic stability control (ESC), and ABS with EBD.
  • In August 2022, Maruti Suzuki also launched its new compact SUV Grand Vitara in foreign markets. The Grand Vitara SUV was recently showcased in South Africa by India's largest carmaker ahead of its official launch. Grand Vitara, which will take the place of the S-shaped cross.
  • In the MoU signed in Nigeria, Volkswagen has committed itself to expanding manufacturing/production operations on a step-by-step basis and to turning Nigeria into an automotive hub on the western coast of Africa, over the long term.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Industry Attractiveness - Porter's Five Force Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION

  • 5.1 Body Style Type
    • 5.1.1 Hatchback
    • 5.1.2 Sedan
    • 5.1.3 Sports Utility Vehicles
    • 5.1.4 Others (Mini-vans, MPV, etc.)
  • 5.2 By Vehicle Type
    • 5.2.1 Passenger Cars
    • 5.2.2 Commercial Vehicles
  • 5.3 By Fuel Type
    • 5.3.1 Gasoline
    • 5.3.2 Diesel
    • 5.3.3 Other Alternative Fuels
  • 5.4 Country
    • 5.4.1 South Africa
    • 5.4.2 Nigeria
    • 5.4.3 Kenya
    • 5.4.4 Ethiopia
    • 5.4.5 Ghana
    • 5.4.6 Other Countries (Tanzania, Angola, Zambia, etc. )

6 COMPETITIVE LANDSCAPE

  • 6.1 Vendor Market Share
  • 6.2 Company Profiles
    • 6.2.1 Toyota Motor Corporation
    • 6.2.2 Volkswagen AG
    • 6.2.3 Hyundai Motor Company
    • 6.2.4 Groupe Renault
    • 6.2.5 Nissan Motor Co., Ltd.
    • 6.2.6 Isuzu Motors Ltd
    • 6.2.7 Ford Motor Company
    • 6.2.8 Honda Motor Company, Ltd.
    • 6.2.9 Subaru Corporation
    • 6.2.10 Suzuki Motor Corporation

7 MARKET OPPORTUNITIES AND FUTURE TRENDS