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市場調查報告書
商品編碼
1687762
休閒車租賃：市場佔有率分析、行業趨勢和統計數據、成長預測（2025-2030 年）Recreational Vehicle Rental - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030) |
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休閒車租賃市場規模預計在 2025 年達到 8.8 億美元，預計到 2030 年將達到 12.9 億美元，預測期內（2025-2030 年）的複合年成長率為 8.11%。
由於越來越多的年輕人和老年人選擇房車旅遊，休閒車（RV）租賃市場預計將經歷顯著成長。此外，旅遊業的發展和休閒車露營的日益普及正在推動全球對房車租賃服務的需求。
購買房車的成本可能相當高，這就是為什麼北美、歐洲和亞太地區的許多人都選擇房車租賃服務來消除與購買、保險和維護車輛相關的成本。房車租賃服務的便利性以及全球範圍內房車租賃服務供應商數量的不斷增加，吸引了那些預算有限且不想投資購買新房車的客戶。
新的房車租賃流程也隨著時代的變遷而變得越來越簡單。房車租賃公司提供豐厚的優惠來吸引顧客。隨著每年都有新的技術先進的車型進入市場，並提供線上和線下預訂方式，客戶擁有充足的選擇。每次新旅行，您都可以乘坐配備其他設施的不同型號的房車。每家公司都客製了他們的預訂服務，以方便房車旅行者預訂。
房車租賃市場趨勢
按產品類型分類，電動房車是最大的細分市場
隨著旅行和旅遊業在世界各地越來越受歡迎，人們正在尋求獨特而冒險的體驗。對體驗式、沉浸式旅行體驗的渴望推動了對機動房車租賃的需求。許多國家缺乏可用的露營地也促進了電動房車市場的萎縮。
此外，全球範圍內，尤其是歐洲國家，旅居車的需求正在強勁成長。日益成長的富裕程度和休閒車停車位的廣泛普及正在推動休閒車在北美和歐洲的普及。 2022 年，歐洲將佔據全球大篷車和旅居車市場的巨大佔有率，因為歐洲的旅居車銷售將超過北美。
自疫情爆發以來，許多人計劃度假，同時出於安全考慮避免乘坐公共交通工具，導致休閒車的需求激增。在新冠疫情期間，歐洲多家房車租賃公司的預訂量大幅增加。
此外，近年來，B級和C級旅居車因其優勢而需求增加。例如，近年來，美國參加夏令營的人數不斷增加。 2023年，美國露營者的數量將超過5,700萬，高於2022年的約5,500萬。
此外，各國政府正在投資基礎設施建設以吸引旅遊業，這可能會對預測期內電動房車租賃的成長產生正面影響。例如，2022年6月，西班牙政府核准從歐盟下一代資金中撥款總計1.1億歐元，用於增強巴利阿里群島、休達和梅利利亞等多個地區的旅遊競爭力。
所有這些因素結合起來可能會在預測期內推動對電動房車的需求。
預測期內亞太地區將經歷快速成長
預計北美市場佔有率，而亞太地區預計將在預測期內以最快的速度成長。中國、印度、日本和東南亞國家等經濟體的可支配收入不斷提高，中階人口不斷成長，推動了人們對休閒和戶外體驗的興趣。
2019年，中國旅遊業收入成長11.7%，達到約5.7兆元（7,960億美元）。這一成長發生在新冠疫情爆發之前。 2022年，中國旅遊收入預計將達到約2兆元（2,800億美元）。值得注意的是，2020 年、2021 年和 2022 年的大部分收入來自國內旅遊，因為自 2020 年 2 月以來，嚴格的旅遊限制對入境旅遊產生了重大影響。
此外，亞太地區基礎設施建設和道路網路改善也使前往各種目的地更加便捷，包括適合房車旅行的偏遠地區和風景優美的地區。在印度，政府推出的「Swadesh Darshan」計畫等旨在發展旅遊基礎設施和促進國內旅遊的舉措就是支持旅遊業的基礎設施建設的典型例子。
此外，該地區房車租賃公司和平台的增加以及創新租賃模式和服務的採用也促進了市場的成長。
房車（RV）租賃業概覽
市場分散，許多國際和國內公司在世界各地開展業務。然而，該行業正在整合，少數參與者佔據了大部分市場。
市場上的主要企業包括 Outdoorsy Inc.、Indie Campers 和 McRent Europe。房車旅遊租賃市場也正在迎來地區和全球層面的新進業者。
其他福利
- Excel 格式的市場預測 (ME) 表
- 3個月的分析師支持
目錄
第1章 引言
- 調查前提條件
- 研究範圍
第2章調查方法
第3章執行摘要
第4章 市場動態
- 市場促進因素
- 旅遊業的成長推動了市場需求
- 市場限制
- 房車租賃維修成本高
- 產業吸引力－波特五力分析
- 供應商的議價能力
- 消費者議價能力
- 新進入者的威脅
- 替代品的威脅
- 競爭對手之間的競爭
第5章市場區隔
- 按租賃公司類型
- 私人業主
- 車隊營運商
- 按預訂類型
- 線下預訂
- 線上預訂
- 依產品類型
- 電動房車
- A級旅居車
- B級旅居車
- C級旅居車
- 露營者
- 拖曳式房車
- 第五輪拖車
- 旅行拖車
- 卡車露營車
- 運動型多用途拖車
- 電動房車
- 按地區
- 北美洲
- 美國
- 加拿大
- 北美其他地區
- 歐洲
- 德國
- 英國
- 法國
- 西班牙
- 其他歐洲國家
- 亞太地區
- 中國
- 印度
- 日本
- 韓國
- 其他亞太地區
- 世界其他地區
- 南美洲
- 中東和非洲
- 北美洲
第6章競爭格局
- 供應商市場佔有率
- 公司簡介
- Apollo Tourism & Leisure Ltd（ATL）
- McRent
- El Monte RV
- RV Share
- Cruise America
- Just Go Motorhome Hire
- Outdoorsy, Inc.
- Indie Campers
- RoadSurfer GmbH
- MotorVana（Ideamerge LLC）
第7章 市場機會與未來趨勢
- 對永續、環保汽車的需求不斷成長，創造了成長機會
The Recreational Vehicle Rental Market size is estimated at USD 0.88 billion in 2025, and is expected to reach USD 1.29 billion by 2030, at a CAGR of 8.11% during the forecast period (2025-2030).
The recreational vehicle rental market is expected to witness significant growth due to an increase in the population of young and old opting for RV touring. Moreover, the development of the tourism industry and the growing popularity of recreational vehicle camping are driving the demand for RV rental services around the globe.
RVs are significantly expensive to purchase, so a large population across North America, Europe, and Asia-Pacific is opting for RV rental services, eliminating the cost associated with vehicle purchase, insurance, and maintenance. The ease of accessing RV rental services and the increase in the number of RV rental service providers across the globe are attracting customers who have budget constraints and are unwilling to invest in purchasing new RVs.
The process of renting a new RV has become simpler over time. RV rentals offer lucrative deals to attract customers. Customers have many options, with new technologically advanced models arriving on the market every year using both online and offline modes of booking. Every new trip can be in a different RV model with other amenities. Companies are customizing their booking services to make it easy for RV customers.
Recreational Vehicle (RV) Rental Market Trends
Motorized RVs are the Largest Segment by Product Type
With travel and tourism gaining popularity across the globe, people are seeking unique and adventurous experiences. The desire for experiential and immersive travel experiences has increased demand for motorized RV rental. The shortage of available campgrounds in many countries has also contributed to the market for motorized RVs.
Further, motorhomes are witnessing significant growth in demand worldwide, especially in European countries. The increasing number of HNWIs and the availability of widespread parking areas for RVs are driving their adoption in North America and Europe. In 2022, Europe accounted for a significant share of the global caravan and motorhome market due to more motorhomes sold than North America.
The demand for recreational vehicles has boomed after the outbreak of the pandemic, as most people started planning their holidays while avoiding public transportation due to safety precautions. Several RV rental companies across Europe witnessed significant booking growth during the COVID-19 pandemic.
Moreover, over the past few years, the demand for Class B and Class C motorhomes has increased owing to their advantages. For instance, the population of the United States participating in camping has seen an upward trajectory over the last few years. In 2023, the number of users opting for camping in the United States stood at over 57 million, compared to around 55 million in 2022.
Additionally, various countries' governments are investing in infrastructure development to attract tourism, which will positively impact motorized RV rental growth during the forecast period. For example, in June 2022, the Spanish government authorized a total expenditure of EUR 110 million from Next Generation EU funding to strengthen tourist competitiveness in numerous territories, including the Balearic Islands, Ceuta, and Melilla.
All these factors combined will positively boost the demand for motorized RVs during the forecast period.
Asia-Pacific Will be the Fastest Growing Region During the Forecast Period
While North America holds the largest recreational vehicle rental market share, Asia-Pacific is expected to be the fastest-growing region during the forecast period. Increasing disposable income and a growing middle-class population across economies like China, India, Japan, and Southeast Asian nations show greater interest in leisure and outdoor experiences.
In 2019, the Chinese tourism industry witnessed an 11.7% surge in revenue, reaching approximately CNY 5.7 trillion (~USD 796 billion). This growth occurred just before the onset of the COVID-19 pandemic. In 2022, the revenue from tourism in China reached around CNY 2 trillion (~USD 280 billion). Notably, most of this revenue during 2020, 2021, and 2022 was generated by domestic tourism, as strict travel restrictions have significantly impacted inbound tourism since February 2020.
Additionally, infrastructure development and road network improvements across APAC have enhanced accessibility to various tourist destinations, including remote and scenic locations that could be best explored through RVs. In India, the government's initiatives, such as the Swadesh Darshan scheme for developing tourist infrastructure and promoting domestic tourism, are the best examples of infrastructural development supporting tourism.
Moreover, the increasing availability of RV rental companies and platforms in the region and the introduction of innovative rental models and services contribute to the market's growth.
Recreational Vehicle (RV) Rental Industry Overview
The market is fragmented with numerous international and domestic companies operating across the globe. However, the industry is on the verge of consolidation, with few players capturing most of the market.
Some of the key players operating in the market include Outdoorsy Inc., Indie Campers, and McRent Europe. The RV tourism rental market is also witnessing an inflow of new entrants both at the regional and global levels.
Additional Benefits:
- The market estimate (ME) sheet in Excel format
- 3 months of analyst support
TABLE OF CONTENTS
1 INTRODUCTION
- 1.1 Study Assumptions
- 1.2 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
- 4.1 Market Drivers
- 4.1.1 Increased Travel and Tourism to Fuel Market Demand
- 4.2 Market Restraints
- 4.2.1 High Maintenance cost of RV Rental Fleets
- 4.3 Industry Attractiveness - Porter's Five Forces Analysis
- 4.3.1 Bargaining Power of Suppliers
- 4.3.2 Bargaining Power of Consumers
- 4.3.3 Threat of New Entrants
- 4.3.4 Threat of Substitute Products
- 4.3.5 Intensity of Competitive Rivalry
5 MARKET SEGMENTATION (Market Size by Value in USD Million)
- 5.1 Rental Supplier Type
- 5.1.1 Private/Individual Owners
- 5.1.2 Fleet Operators
- 5.2 Booking Type
- 5.2.1 Offline Booking
- 5.2.2 Online Booking
- 5.3 Product Type
- 5.3.1 Motorized RVs
- 5.3.1.1 Class A Motorhomes
- 5.3.1.2 Class B Motorhomes
- 5.3.1.3 Class C Motorhomes
- 5.3.1.4 Campervans
- 5.3.2 Towable RVs
- 5.3.2.1 Fifth-Wheel Trailers
- 5.3.2.2 Travel Trailers
- 5.3.2.3 Truck Campers
- 5.3.2.4 Sports Utility Trailers
- 5.3.1 Motorized RVs
- 5.4 Geography
- 5.4.1 North America
- 5.4.1.1 United States
- 5.4.1.2 Canada
- 5.4.1.3 Rest of North America
- 5.4.2 Europe
- 5.4.2.1 Germany
- 5.4.2.2 United Kingdom
- 5.4.2.3 France
- 5.4.2.4 Spain
- 5.4.2.5 Rest of Europe
- 5.4.3 Asia-Pacific
- 5.4.3.1 China
- 5.4.3.2 India
- 5.4.3.3 Japan
- 5.4.3.4 South Korea
- 5.4.3.5 Rest of Asia-Pacific
- 5.4.4 Rest of the World
- 5.4.4.1 South America
- 5.4.4.2 Middle East and Africa
- 5.4.1 North America
6 COMPETITIVE LANDSCAPE
- 6.1 Vendor Market Share
- 6.2 Company Profiles
- 6.2.1 Apollo Tourism & Leisure Ltd (ATL)
- 6.2.2 McRent
- 6.2.3 El Monte RV
- 6.2.4 RV Share
- 6.2.5 Cruise America
- 6.2.6 Just Go Motorhome Hire
- 6.2.7 Outdoorsy, Inc.
- 6.2.8 Indie Campers
- 6.2.9 RoadSurfer GmbH
- 6.2.10 MotorVana (Ideamerge LLC)
7 MARKET OPPORTUNITIES AND FUTURE TRENDS
- 7.1 Growing Demand for Sustainable and Eco-Friendly vehicles Presents Ample Growth Opportunities
