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市場調查報告書
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1644848

歐洲商業軟體市場：佔有率分析、產業趨勢與統計、成長預測（2025-2030 年）

Europe Business Software - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 100 Pages | 商品交期: 2-3個工作天內

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簡介目錄

預計 2025 年歐洲商業軟體市場規模為 640 億美元，到 2030 年將達到 902.7 億美元，預測期內（2025-2030 年）的複合年成長率為 7.12%。

歐洲商業軟體-市場-IMG1

關鍵亮點

  • 數位化和線上資料收集增加了公司對資料分析、消費者評論和業務流程的需求。這項發展推動了對企業軟體，尤其是商業智慧（BI）的需求。除了 BI，商業軟體部門還包括企業資源規劃 (ERP)、客戶關係管理 (CRM) 和供應鏈管理 (SCM) 軟體。
  • 商業軟體驅動並連接整個企業的資料和流程。我們還幫助最佳化雲端運算並改善與客戶、供應商、供應商、員工和客戶的溝通。
  • 此外，人工智慧在職場的日益滲透提高了組織的生產力和效率，從而推動了商業軟體市場的發展。人工智慧驅動的任務管理軟體可以有效地處理計劃、提醒和後續工作，最大限度地減少人工輸入的需要。透過確保不出現任何疏漏，它還可以節省許多活動中的人力時間。
  • 此外，該企業軟體還列出了多種好處，包括透過單一整合平台管理工作流程、無需多個系統、透過自動化流程提高資料品質、減少資料重複，以及允許客戶管理員工健康狀況並在線上查看資料。
  • 全球企業軟體公司正在向歐洲投資，導致軟體市場的需求增加。例如，2023 年 12 月，總部位於波蘭的 Better Software Group 宣布與 Evergent 建立策略合作夥伴關係，以增強數位媒體和娛樂領域的客戶體驗。這項策略合作夥伴關係為歐洲串流媒體和數位訂閱業務帶來了卓越的客戶關係管理和使用者體驗。
  • 新冠疫情加速了數位化進程，導致資料收集和資料需求增加。我們還在數位化方面取得了進展，以適應遠距工作環境。歐洲正處於雲端驅動的數位轉型的十字路口。 COVID-19 疫情迫使歐洲企業迅速採用必要的雲端遷移。

歐洲商業軟體市場的趨勢

客戶關係管理軟體大幅成長

  • 軟體供應商擁有並維護運行雲端基礎的CRM 系統的基礎設施。 CRM 軟體在組織具有網路連線的電腦上運作。 CRM 公司將組織的資料保存在內部並確保其安全。這意味著公司不必花費大量的前期成本來建立儲存和保護所有資料所需的基礎設施。
  • 歐洲商業軟體市場正在透過收購和策略聯盟不斷擴張。例如，2023 年 6 月，雲端軟體集團宣布與 Midis 集團建立策略合作夥伴關係，以更好地服務其在東歐、中東和非洲的大多數客戶。此次合作將使雲端軟體集團能夠利用其客戶所需的本地資源來支援他們的變革性技術之旅，並提供進一步擴大其在歐洲以及中東和非洲其他地區影響力所需的規模。
  • 2023年5月，Salesforce宣布與埃森哲建立策略夥伴關係，加速將產生人工智慧引入CRM。透過此次合作，兩家公司旨在創建一個生成式人工智慧中心，為企業提供擴展所需的技術和專業知識。
  • 透過增強機器學習、情緒分析以及利用客戶與品牌之間的情感親和性的能力，雲端 CRM 為企業提供了更全面的方法來改善客戶體驗結果。預計這些考慮將推動本地企業採用雲端 CRM。
  • 此外，該地區零售和批發服務業的成長預計將為市場帶來新的成長機會。零售客戶關係管理系統收集和儲存客戶資訊和資料，例如最近的購買歷史、電話號碼、相關日期和進一步的聯絡資訊。根據 SoftClouds CRM 雲端調查報告，超過 80% 的企業使用 CRM 系統來自動化銷售流程和彙報。
  • 此外，在歐洲，非金融經濟領域營運的所有公司中有三分之一活躍於此領域，主要代表服務於當地市場的中小型零售商和批發商。
  • 根據經合組織公佈的統計數據，葡萄牙、土耳其和波蘭零售額增幅最高，分別為13.3%、10.2%和10.1%。預計這些地區的零售額成長將推動對 CRM 的需求並在預測期內支持市場成長。

預計德國市場將大幅成長

  • 數位化和IT安全是歐洲的關鍵問題，公司和組織正在從傳統的內部部署軟體遷移到更安全、更有效率且更易於連接的雲端解決方案。隨著越來越多的中小型企業發現基於雲端基礎的ERP 系統能夠實現手動和勞動密集流程的自動化，德國向雲端技術的轉變預計將繼續加速。
  • 德國的ERP市場又與時俱進。尤其是 SAP，它將其軟體即服務 (SaaS) 和 AI 產品視為加強其在歐洲市場主導地位的下一步。事實上，透過採用 S/4HANA 和 SAP Leonardo 平台，SAP 已準備好充分利用未來的市場趨勢。此外，新興企業和專門從事巨量資料應用的新創公司Altiscale等。
  • 這家企業軟體公司正致力於透過收購擴大在德國市場的影響力。例如，2023年1月，Visma宣布收購柏林軟體公司H&H和BuchhaltungsButler，進軍德國市場。 Visma 是一家歐洲業務關鍵型雲端基礎軟體供應商，為中小型企業和公共部門提供薪資、會計和人力資源等領域的 ERP 解決方案。
  • 此外，德國的IT和軟體產業是世界上最具創新性的產業之一，因此被認為是利潤豐厚的市場。最近的發展包括政府激勵和支持計劃、低利率以及對數位服務的迫切需求，這些都在德國經濟的各個領域創造了巨大的需求，進一步推動了市場成長。
  • 此外，隨著數位化和雲端技術繼續影響全球企業，德國企業，尤其是中小企業，正專注於數位化商務策略，其中雲端服務（最好是混合雲端服務）在其成功中發揮著至關重要的作用。
  • 此外，根據 bitkom.org 的數據，2022 年德國軟體產業的銷售額為 355 億歐元（38.58 億美元）。這與前一年同期比較增加了約 30 億歐元（30 億美元）。過去十年，軟體產業收入穩定成長。

歐洲商業軟體產業概況

歐洲商業軟體市場主要由全球性和地區性公司組成，競爭相對較弱。這些市場參與企業擁有相當大的市場佔有率，並致力於在全球擴大基本客群。為了在預測期內獲得競爭優勢，這些公司正在投資研發、策略夥伴關係以及其他有機和無機成長方法，以帶來創新解決方案。

  • 2023 年 10 月，Leidos 推出了其最新的企業軟體平台 ProSight。 ProSight 透過集中式安全管理系統為機場和商業組織提供高風險網路基地台。 ProSight 整合了先前與查核點不相容的系統和技術，包括安全篩檢設備、威脅偵測演算法和其他第三方資料。
  • 2023 年 9 月，OneStream Software 和畢馬威宣佈建立策略夥伴關係，以克服組織複雜性並推動法國的財務轉型。此次夥伴關係將利用 CPM OneStream 的整合雲端運算軟體等技術，以及領先的商業諮詢服務供應商畢馬威的專業知識，支援從計劃交付到行銷和策略業務合作等活動。

其他福利

  • Excel 格式的市場預測 (ME) 表
  • 3 個月的分析師支持

目錄

第 1 章 簡介

  • 研究假設和市場定義
  • 研究範圍

第2章調查方法

第3章執行摘要

第4章 市場動態

  • 市場概況
  • 市場促進因素
    • 中小企業需求不斷成長
    • 轉向整合解決方案推動需求
    • 基於雲端和網路的進步
  • 市場問題
  • 市場機會
  • 產業吸引力波特五力分析
    • 購買者/消費者的議價能力
    • 供應商的議價能力
    • 新進入者的威脅
    • 替代品的威脅
    • 競爭對手之間的競爭強度
  • 新冠肺炎疫情及其他宏觀經濟因素對市場的影響
    • 向遠端/混合工作模式的轉變及其在加速軟體採用中的作用
    • 區域採用促進因素以及疫情前後情景
  • 商業軟體的最新趨勢和創新

第 5 章。

  • 依軟體類型
    • ERP 軟體
    • CRM 軟體
    • BI 軟體
    • 供應鏈軟體
  • 按部署
    • 雲
    • 本地
  • 按行業
    • BFSI
    • 醫療
    • 公共部門
    • 零售
    • 運輸
    • 製造業
    • 其他產業（電訊、國防等）
  • 按國家
    • 英國
    • 德國
    • 法國
    • 義大利
    • 西班牙
    • 波蘭
    • 比荷盧
    • 羅馬尼亞
    • 捷克共和國
    • 匈牙利
    • 歐洲其他地區
    • 按軟體類型細分（最終調查包括 CRM、ERP、BI、SCM）

第6章 競爭格局

  • 十大 ERP 供應商分析（主要供應商的相對市場佔有率）- SWOT、策略、最新發展
  • 十大 CRM 供應商分析（主要供應商的相對市場佔有率）
  • 領先的 BI 軟體供應商分析，包括其核心競爭力分析
  • 主要SCM供應商分析（包括其核心競爭力分析）

第7章投資分析

  • 近期併購
  • 最受歡迎的策略
  • 差距分析

第8章 市場展望

簡介目錄
Product Code: 91334

The Europe Business Software Market size is estimated at USD 64.00 billion in 2025, and is expected to reach USD 90.27 billion by 2030, at a CAGR of 7.12% during the forecast period (2025-2030).

Europe Business Software - Market - IMG1

Key Highlights

  • Digitalization and online data collection have increased companies' requirements for data analysis, consumer reviews, and business processes. This development is driving demand for enterprise software, particularly business intelligence BI. In addition to BI, the business software area also includes software for Enterprise Resource Planning ERP, Customer Relationship Management (CRM), and Supply Chain Management (SCM).
  • Business Software facilitates and connects data and processes across the enterprise. It also aids in cloud computing optimization and improves communication with clients, vendors, suppliers, employees, and customers.
  • Furthermore, the Business software market is driven by the increasing penetration of artificial intelligence in the workplace to improve organizational productivity and efficiency. Task management with artificial intelligence Software can handle timetables, reminders, and follow-ups effectively and minimize the need for human inputs. They may also save humans time on numerous activities by ensuring nothing is overlooked.
  • Moreover, enterprise software offers a variety of benefits, such as managing workflows through a single integrated platform, eliminating the need for multiple systems, improving data quality and reducing data duplication through automated processes, and enabling customers to manage employee health and view data online.
  • Global Enterprise Software companies invest in Europe, which results in a rise in demand for the software market. For instance, in December 2023, Better Software Group, based in Poland, announced a strategic partnership with Evergent to enhance customer experiences across the digital media and entertainment landscape. The strategic partnership will deliver superior customer relationship management and user experiences for European streaming and digital subscription businesses.
  • The COVID-19 pandemic accelerated digitalization, resulting in increased data collection and the need to analyze the data collected. It also increased digitalization to cope with the remote working environment. Europe is at a crossroads in its digital transition with the cloud. The COVID-19 pandemic compelled European businesses to adopt essential cloud migration quickly.

Europe Business Software Market Trends

Customer Relationship Management Software Show Significant Growth in the Market

  • The software provider owns and maintains the infrastructure to run a cloud-based CRM system. CRM software is run on computers by organizations using an internet connection. CRM companies keep and secure the organization's data on their premises. This prevents enterprises from incurring large upfront fees for creating the infrastructure required to store and safeguard all that data.
  • The Business Software Market in Europe is expanding through acquisitions and strategic collaborations. For instance, in June 2023, Cloud Software Group announced a strategic partnership with Midis Group to better serve its customers in most of Eastern Europe, the Middle East, and Africa. The partnership will enable the Cloud Software Group to tap into local resources needed by customers in order to support their transformative technology journey and scale necessary for further expansion of its reach across Europe and other regions.
  • In May 2023, Salesforce announced a strategic partnership with Accenture to accelerate the adoption of generative artificial intelligence for CRM. Through this collaboration, both companies aim to create a generative AI hub that provides companies with the technology and expertise they need to scale.
  • Cloud CRM enables enterprises to take a more holistic approach that improves customer experience outcomes through enhanced machine learning, sentiment analysis, and the ability to harness the emotional affinity between customers and the brand. Such considerations are expected to drive the use of Cloud CRM for regional businesses.
  • Furthermore, the growing retail and wholesale services sector in the region will create new growth opportunities for the market. The Retail Customer Relations Management System collects and stores the customer's information and profiles, including their most recent purchase, telephone number, relevant dates, and further contact details. More than 80% of businesses use CRM systems for sales process automation and reporting, according to the CRM Cloud Survey Report from SoftClouds.
  • Moreover, in Europe, one-third of all enterprises operating within the non-financial economy are active in the sector, representing mainly small to medium-sized retailers and wholesalers that serve local markets.
  • According to stats published by the OECD, Portugal, Turkiye, and Poland had the highest rise in retail sales volume at 13.3, 10.2, and 10.1 percent, respectively. Such an increase in the region's retail sales will drive the demand for CRM and support the market growth during the projected timeline.

Germany is Expected to Witness Significant Growth in the Market

  • With digitalization and IT security high on the European agenda, companies and organizations are increasingly moving from traditional on-premise software to more secure, efficient, and easy-to-connect cloud solutions. The transition to cloud technology in Germany is expected to continue to accelerate as more and more small and medium-sized businesses discover the benefits of cloud-based ERP systems for automating manual and labor-intensive processes.
  • The ERP market is once again evolving with the times in the country. SAP, in particular, sees Software-as-a-Service and AI products as the next step in strengthening its stranglehold in European markets. Indeed, with the introduction of its S/4HANA and SAP Leonardo platforms, SAP has properly positioned itself to capitalize on future market trends. This is in addition to its aggressive acquisition strategy, including Gigya, a consumer profile and identity management company, and Altiscale, a start-up focused on big data applications.
  • Enterprise software companies are focusing on expanding their presence in the German market by making Acquisitions. For instance, in January 2023, Visma announced it entered the German market by acquiring Berlin-based software companies H&H and BuchhaltungsButler. Visma is a European provider of business-critical cloud-based software for SMEs and the public sector, offering ERP solutions for areas such as payroll, accounting, and human resources.
  • Moreover, the German IT and software industry is considered one of the most innovative in the world and, therefore, a very lucrative market. Due to recent events, government incentives and support programs, low interest rates, and the urgent need for digital services have created enormous demand in all areas of the German economy, which will further drive the market growth.
  • Furthermore, as digitalization and cloud technologies continue to impact global business, German organizations, especially SMEs, are focusing on digital business strategies, with cloud services, preferably hybrid cloud services, playing an essential role in their success.
  • Moreover, according to bitkom.org, in 2022, the German software industry generated EUR 35.5 billion (USD 38.58) in revenue. This was an increase of about EUR 3 billion (USD 3 billion) compared to the year before. The income of the software industry over the past ten years has been growing steadily.

Europe Business Software Industry Overview

Europe Business Software Market is moderately competitive, with significant global and regional companies. These industry participants have a sizable market share and are focused on extending their client base globally. To gain a competitive advantage over the forecast period, these firms are spending on R&D to bring innovative solutions, strategic partnerships, and other organic & inorganic growth methods.

  • In October 2023, Leidos announced to launch ProSight, its newest enterprise software platform. ProSight provides airports and commercial organizations with high risk access points with a centralized security management system. ProSight brings together systems and technologies such as security screening equipment, threat detection algorithms or other third party data which were traditionally incompatible at the check points.
  • In September 2023, OneStream Software and KPMG announced strategic partnership to help organizations conquer complexity and drive finance transformation in France. The partnership will support activities ranging from project implementation to marketing and strategic business collaboration, using KPMG's expertise as the leading provider of consulting services for businesses and technology including CPM OneStream's unified cloud computing software.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions & Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Growing Demand from SMEs
    • 4.2.2 Move Towards Integrated Solutions Expected to Drive Demand
    • 4.2.3 Cloud & Networking-Based Advancements
  • 4.3 Market Challenges
  • 4.4 Market Opportunities
  • 4.5 Industry Attractiveness Porter's Five Forces Analysis
    • 4.5.1 Bargaining Power of Buyers/Consumers
    • 4.5.2 Bargaining Power of Suppliers
    • 4.5.3 Threat of New Entrants
    • 4.5.4 Threat of Substitute Products
    • 4.5.5 Intensity of Competitive Rivalry
  • 4.6 Impact of COVID-19 Aftereffects and Other Macroeconomic Factors on the Market
    • 4.6.1 Move Towards Remote/Hybrid Working and Their Role in Driving Adoption of Software
    • 4.6.2 Regional Drivers for Adoption & Pre vs Post-Pandemic Scenarios
  • 4.7 Recent trends and innovations in Business Software

5 EUROPE BUSINESS SOFTWARE MARKET SEGMENTATION (Trends, revenue for the period of 2022-2027 & Market Outlook)

  • 5.1 By Software Type
    • 5.1.1 ERP Software
    • 5.1.2 CRM Software
    • 5.1.3 BI Software
    • 5.1.4 Supply chain Software
  • 5.2 By Deployment
    • 5.2.1 Cloud
    • 5.2.2 On-Premise
  • 5.3 By End-User Vertical
    • 5.3.1 BFSI
    • 5.3.2 Healthcare
    • 5.3.3 Public & Institutions
    • 5.3.4 Retail
    • 5.3.5 Transportation
    • 5.3.6 Manufacturing
    • 5.3.7 Other End-User Verticals (Telecom, Defense, etc.)
  • 5.4 By Country
    • 5.4.1 United Kingdom
    • 5.4.2 Germany
    • 5.4.3 France
    • 5.4.4 Italy
    • 5.4.5 Spain
    • 5.4.6 Poland
    • 5.4.7 Benelux
    • 5.4.8 Romania
    • 5.4.9 Czech Republic
    • 5.4.10 Hungary
    • 5.4.11 Rest of Europe
    • 5.4.12 Further Breakdown by Software Type (CRM, ERP, BI & SCM to be included in the final study)

6 COMPETITIVE LANDSCAPE

  • 6.1 Analysis of Top 10 ERP Vendors (with relative shares for major vendors) - SWOT, Strategies & Recent Developments
  • 6.2 Analysis of Top 10 CRM Vendors (with relative shares for major vendors)
  • 6.3 Analysis of Major BI Software Vendors (with coverage on their core competencies)
  • 6.4 Analysis of Major SCM Vendors (with coverage on their core competencies)

7 INVESTMENT ANALYSIS

  • 7.1 Recent Mergers & Acquisitions
  • 7.2 Most Adopted Strategies
  • 7.3 Gap Analysis
  • 7.4 Analyst View

8 MARKET OUTLOOK