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亞太企業合作：市場佔有率分析、產業趨勢與統計、成長預測（2025-2030 年）

Asia Pacific Enterprise Collaboration - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 100 Pages | 商品交期: 2-3個工作天內

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簡介目錄

亞太企業協作市場規模預計在 2025 年為 148.5 億美元，預計到 2030 年將達到 306.7 億美元，預測期內（2025-2030 年）的複合年成長率為 15.6%。

亞太企業協作-市場-IMG1

該市場的成長歸功於提供最高生產力、業務敏捷性和靈活性的企業協作解決方案。

主要亮點

  • 企業協作透過提供簡化流程和促進協作的技術，使員工能夠在職場內外互動和交流。隨著勞動力變得更加分散，許多員工在遠距工作，其他員工在傳統辦公室工作，企業可能會採用市場領先的解決方案。
  • 企業協作工具使員工能夠輕鬆了解和管理計劃，鼓勵個人責任，並建立更牢固的信任紐帶。該平台為您組織內的所有溝通和團隊合作需求提供了一個中心位置。透過消除具有重疊功能冗餘的應用程式來提高效率。
  • 由於疫情導致企業將收購新商業空間的決定推遲至少四分之一至一半，辦公空間的需求可能會下降。因此，許多公司可能會繼續選擇 WFH 來確保業務永續營運。因此，對於提供更安全的企業對企業協作的解決方案的需求顯著增加。例如，由於WFH攻勢，IGEL最近透過為連接到VMware、 Citrix系統、Microsoft和Amazon的Linux OS提供數萬個席位，增加了銷售額。此外，亞洲對 UD Pocket 的需求從未如此高漲。
  • 此外，企業協作市場收益的成長預計主要得益於行動裝置使用量的不斷成長，而社群網站也有望促進市場擴張。推動市場發展的關鍵因素是在單一空間內進行內部和外部協作的需求，以及組織越來越重視促進不同地區的多個相關人員之間的溝通和協作。
  • 此外，隨著印度 BFSI 行業的快速擴張，該地區的企業協作市場可能會以更快的速度成長。例如，印度國家投資委員會（Niti Aayog）報告稱，印度財政部長已將2021-2022年預算中保險業的外國直接投資限額從49％提高到74％。因此，預計未來幾年 BFSI 產業將實現顯著成長。
  • 企業協作技術非常適合從客戶、合作夥伴、相關人員和供應商獲取即時回饋，從而實現更有效的回應並提高創造力。科技的快速發展、新興網站的興起以及使用行動裝置進行協作也是可能對市場擴張產生積極影響的因素。
  • 企業也正關注認知協作。認知協作是透過將認知學習和資訊共用引入到每個互動領域，將人工智慧應用於業務知識和工作流程。面向客戶的認知技術包括自然語言處理、預測分析和智慧路由。
  • 在整個預測期內，企業對企業協作市場的成長預計會受到社群網站使用量成長的影響。此外，擴大企業協作的主要障礙預計是其高昂的實施成本以及難以避免法律和發現風險。
  • 由於多個亞洲國家為對抗疫情採取了封鎖和保持社交距離的策略，預計 COVID-19 疫情在全球爆發將增加員工在家工作(WFH) 的需求。在 COVID-19 疫情期間，對企業協作解決方案的需求顯著增加。不同組織的員工之間的溝通需求導致了企業協作解決方案的興起。

亞太地區企業協作市場趨勢

雲端基礎的部署推動市場

  • 企業協作解決方案已發展成為商業溝通和協作的基本組成部分。雲端的擴展消除了管理內部設備的要求，並提高了辦公室協作工具的可存取性。遠距就業機會的發展正在推動雲端協作的普及。雲端運算使地理位置分散的員工能夠與同事即時協作。
  • 根據 Yotta 於 2020 年進行的一項調查顯示，約有 37% 的印度公司將其數位基礎設施託管在雲端。預計到 2022 年，超過 60% 的基礎設施將遷移到雲端，因此無需專屬式可用性和第三方託管。
  • 雲端基礎的服務已成為組織對沖風險的可行選擇。由於雲端基礎的EFSS 解決方案，系統的IT基礎設施需要更少的資金進行更新和改進。隨著電子和IT技術的快速更新，投資有可能在產生回報之前就過時。
  • 預計生成的資料的穩定成長將成為雲端基礎的工作負載部署的主要驅動力。各行各業都處理大量資料。資料中心適合需要運行涉及各種應用程式和跨公司協作的複雜工作負載的企業。
  • 此外，許多國家都有法律或政策規定某些類型的資料必須保留在特定的區域或國家邊界內。中國、澳洲、香港和新加坡對政府文件和醫療記錄等資訊都有資料居住法律。此外，許多專業協會，包括會計、金融、法律、抵押貸款仲介和銀行業，都為其成員制定了專業標準，涵蓋資料駐留要求，以管理雲端服務供應商如何使用資訊並將其儲存在其特定的地理管轄範圍內。
  • 營運商也重視認知協作，將認知學習融入業務知識和工作流程中，並應用人工智慧。例如，2021年10月，IBM 與技術業務管理 SaaS 應用程式市場領導者 Apptio 建立了合作。根據合作關係，兩家公司將加速採用紅帽公司 OpenShift 和 IBM 的開放混合雲端方法，並協助客戶增強其混合雲端技術決策。
  • 預計產生的資料量的持續增加將成為雲端基礎的工作負載部署的主要驅動力。許多行業都需要處理大量資料。資料中心適合運行多個應用程式和複雜工作負載以進行企業協作的企業。它可以提高生產效率並允許所有應用工具存取即時資料。
  • 此外，Google於 2022 年 3 月與印度跨國企業集團馬恆達集團 (Mahindra Group) 建立合作。此次合作旨在鼓勵集團各業務部門的創新。此外，作為 RISE with SAP 計畫的一部分，Mahindra 將把其關鍵任務應用程式以及資料湖和資料倉儲從其內部資料中心遷移到 Google Cloud。

零售和消費品預計將佔據較大市場佔有率

  • 消費品需求的不斷成長、電子商務的興起以及數位轉型都在推動零售業的顯著成長。因此，巨量資料解決方案正被用於為該行業產生資料。實體零售店和網路商店的員工可以透過單一協作平台連接從使用者到裝置移動的內容（透過文件和應用程式），從而做出更快的決策。
  • 根據 HCL Tech 的資料，超過一半的零售商和雇主需要與不同部門和地理位置的個人頻繁合作。使用零售企業協作解決方案的業務優勢包括改善使用者體驗、加快決策流程和提高溝通品質。此外，它還能提升品牌完整性，增加銷售和利潤。
  • 加快零售、消費和物流領域的資訊流將能夠及時補充庫存，為商業做出巨大貢獻。電子資料交換可協助供應鏈中的各個成員即時交換與採購、銷售和採購相關的資訊。
  • 零售業文件共用的企業協作使每個員工都能存取資訊以及資料和內容管理、安全和同步。這確保了持續的服務，可以隨時隨地解答顧客的問題並確保他們的購物車滿載。
  • Retail Watch 是全球零售電腦視覺解決方案和分析供應商 Traxx 推出的商店監控和智慧解決方案，已在中國正式推出。 Trax 日前在上海第二十二屆中國零售業展覽會（ChinaShop）上對中國市場首次發布了其全新的貨架監控機器人解決方案及協作平台。
  • 一些社交媒體平台還可以充當線上市場，允許用戶無需離開平台即可進行購買。行動商務在全部區域越來越受歡迎，其中印尼、泰國和菲律賓的消費者對行動商務的採用率最高。隨著這些發展和全球網路用戶數量的不斷成長，對所謂的線上協作工具（允許團隊在線上交流的軟體）的需求將會增加。

亞太企業協作產業概況

亞太企業協作市場競爭激烈，國內和國際市場上都有多家供應商營運。市場似乎變得分散。主要企業正在採取合併、收購和擴張的手段來擴大其地理覆蓋範圍並保持競爭力。市場的主要企業包括微軟公司、亞馬遜網路服務和 Salesforce.Com Inc.市場的最新趨勢包括：

  • 2024 年 1 月－Capgemini SA宣布與 AWS 達成多年期策略合作協議，旨在加速各種規模的組織採用生成式 AI 解決方案和技術。透過此次合作，Capgemini SA和 AWS 致力於協助客戶實現採用生成式人工智慧的商業價值，同時克服成本、規模和信任方面的挑戰。此外，透過利用Capgemini SA現有的 AWS 卓越中心 (CoE) 網路，該公司將協助聯合客戶將他們的投資從單獨的試點和概念驗證轉移到生產規模。
  • 2023 年 11 月 - Eviden 是 Atos 集團的一部分，是數位、雲端、巨量資料和安全領域的領導者，已宣布與 AWS 達成新的策略合作協議 (SCA)。 SCA 標誌著 Eviden 和 AWS 的聯合承諾，提供多方面的解決方案、諮詢和創新支援計劃，幫助客戶快速獲得其雲端和 AI 轉型計劃所需的專業知識，並加快其價值實現時間。

其他福利

  • Excel 格式的市場預測 (ME) 表
  • 3 個月的分析師支持

目錄

第 1 章 簡介

  • 研究假設和市場定義
  • 研究範圍

第2章調查方法

第3章執行摘要

第4章 市場洞察

  • 市場概況
  • 企業協作工具的演變
  • 產業吸引力－波特五力分析
    • 購買者/消費者的議價能力
    • 供應商的議價能力
    • 新進入者的威脅
    • 替代品的威脅

第5章 市場動態

  • 市場促進因素
    • API 整合以提高效率
    • 整個企業中行動裝置的使用增加
    • 遠距工作等
  • 市場挑戰
    • 有關資料協作的安全性問題
    • 全球及亞太企業協作市場對比
    • COVID-19 產業影響評估

第6章 市場細分

  • 依部署類型
    • 本地
    • 雲端基礎
  • 按公司規模
    • 中小型企業
    • 大型企業
  • 按最終用戶產業
    • 資訊科技/通訊
    • BFSI
    • 衛生保健
    • 零售和消費品
    • 其他行業（教育、交通物流、製造業、政府機構）
  • 按國家
    • 中國
    • 日本
    • 印度
    • 韓國
    • 其他亞太地區（東南亞、A&Z）

第7章 競爭格局

  • 公司簡介
    • Microsoft Corporation
    • Amazon Web Services
    • Atlassian Corporation PLC
    • Slack Technologies Inc.
    • Salesforce.Com Inc.
    • Google（Workspace）
    • Cisco System Inc.
    • Zoho Corporation Pvt Ltd.
    • Jive Software Inc.
    • Asana

第8章投資分析

第9章 市場機會與未來趨勢

簡介目錄
Product Code: 72233

The Asia Pacific Enterprise Collaboration Market size is estimated at USD 14.85 billion in 2025, and is expected to reach USD 30.67 billion by 2030, at a CAGR of 15.6% during the forecast period (2025-2030).

Asia Pacific Enterprise Collaboration - Market - IMG1

The growth of the market is attributed to the enterprise collaboration solutions' provision of maximum productivity, business agility, and flexibility.

Key Highlights

  • Enterprise collaboration enables employees to interact and communicate within and outside their work environment by providing access to technology that can streamline processes and encourage collaboration. Organizations are anticipated to adopt market-leading solutions as the workforce becomes more distributed, with many workers working remotely and others from conventional offices.
  • With enterprise collaboration tools, staff members can easily keep track of and manage projects, encourage individual responsibility, and build stronger bonds of trust, all of which contribute to greater transparency within the workplace. The platform provides a centralized location for all communication and teamwork requirements within the organization. It boosts efficiency by eliminating redundant applications with overlapping features.
  • The office demand was likely to decline during the pandemic due to corporates delaying their decisions on new offtake of commercial spaces by at least a quarter or two. As a result, significant corporates will continue to choose WFH for their business continuity. The demand for solutions that offer safer enterprise collaboration has greatly increased as a result. For instance, Due to the WFH assault, IGEL has recently experienced increased sales, providing tens of thousands of seats for its Linux OS connected to VMware, Citrix Systems, Microsoft, and Amazon. In addition, IGEL has also experienced unprecedented demand for its UD Pocket offering in Asia.
  • Additionally, the rise in market revenue for enterprise collaboration is largely due to the growing use of mobile devices, and networking websites are also expected to contribute to market expansion. The main factors propelling the market are the need to combine internal and external collaboration in a single space and organizations' increased focus on fostering communication and collaboration among multiple stakeholders across different geographies.
  • Furthermore, the enterprise collaboration market in this region will grow much faster because of India's rapidly expanding BFSI sector. For instance, the Niti Aayog of India reported that the Indian Finance Minister increased the FDI cap for the insurance sector in the 2021-2022 budget from 49% to 74%. As a result, the BFSI sector is anticipated to experience significant growth over the coming years.
  • Technologies for enterprise collaboration are ideal for getting real-time feedback from customers, partners, stakeholders, and vendors, enabling more effective responses and improved creativity. The rapid development of technology, the rise in networking websites, and the use of mobile devices for collaboration are additional factors likely to positively affect the market's expansion.
  • The companies are also focusing on cognitive collaboration, which is applying artificial intelligence to business knowledge and workflows by bringing cognitive learning and information sharing to all areas of interactions. Cognitive-powered customer interaction technologies include Natural Language Processing, Predictive Analysis, and intelligent routing.
  • Throughout the forecast period, the growth of the enterprise collaboration market is anticipated to be impacted by the increase in the use of networking websites. Moreover, the main barriers to expanding enterprise collaboration are expected to be its high implementation costs and difficulty avoiding legal and discovery risks.
  • The outbreak of the COVID-19 pandemic virus worldwide was anticipated to augment the demand for employees' work from home (WFH), owing to the lockdown and social distancing strategy adopted across several counties of Asia to fight the pandemic. During the COVID-19 pandemic, the demand for enterprise collaboration solutions significantly increased. Due to the need for communication among employees in various organizations, enterprise collaboration solutions increased.

APAC Enterprise Collaboration Market Trends

Increasing Adoption of Cloud-based Deployment Drive the Market

  • Enterprise collaboration solutions have evolved into foundational business communications and collaboration components. The expansion of the cloud has improved accessibility to office collaboration tools by removing the management requirements of on-premises equipment. The development of remote employment opportunities has boosted the popularity of cloud collaboration. The cloud allows geographically dispersed employees to collaborate with coworkers in real-time.
  • Yotta claims that a survey carried out in 2020 revealed that about 37% of Indian businesses had their digital infrastructure housed in the cloud. By 2022, it was predicted that more than 60% of the infrastructure would be in the cloud, negating the need for captive availability and third-party co-location.
  • Cloud-based services have become a viable option for assisting an organization to navigate risks. Because of cloud-based EFSS solutions, the system's IT infrastructure no longer requires as much capital to be updated and improved. The investment risks becoming outdated before it generates a return due to the rapid updating of electronic and IT technology.
  • The steady increase in data generated is anticipated to serve as the primary driver of cloud-based workload deployment. Many different industry verticals deal with a massive amount of data. A data center is better suited for a company that needs to run various applications and complex workloads involving enterprise collaboration.
  • In addition, many nations have laws or policies that specify certain types of data that must stay within the boundaries of a particular area or country. Data residency laws have been established in China, Australia, Hong Kong, and Singapore for information such as government documents and medical records. Furthermore, many professional associations, including those in accounting, finance, law, mortgage brokers, and banking, have professional standards for their members that cover data residency requirements to control how cloud service providers use the information and keep it within specific territorial jurisdictions.
  • The businesses also emphasize cognitive collaboration, integrating cognitive learning into business knowledge and workflows to apply artificial intelligence. For instance, in October 2021, IBM partnered with Apptio, a market leader in SaaS applications for technology business management. After forming this partnership, the businesses would aid clients in promoting the adoption of Red Hat OpenShift and IBM's open hybrid cloud approach and enhancing hybrid cloud technology decision-making.
  • The consistent growth in the amount of data generated is anticipated to be the primary driver of cloud-based workload deployment. Numerous industry verticals work with enormous amounts of data. A data center is better suited for a company that runs multiple applications and complex workloads for enterprise collaboration. It makes high productivity possible, and all application tools have access to real-time data.
  • Additionally, Google partnered with the Indian multinational conglomerate Mahindra Group in March 2022. This partnership encouraged the group's various business units to innovate. Further, as part of the RISE with SAP program, Mahindra was expected to move its mission-critical applications from its on-premises data centers to Google Cloud, along with its data lake and data warehouse.

Retail and Consumer Goods is Expected to Account For Significant Market Share

  • The growing demand for consumer goods, the volume of e-commerce, and digital transformation all contribute to the retail sector's significant growth. Big Data solutions have been used to generate data in the industry as a result of this. The physical retail or online store employees can make decisions more quickly by connecting the content moving from users, through documents or apps, to devices with a single collaboration platform.
  • More than half of retailers and employers frequently need to collaborate with individuals from various departments and geographical locations, according to data from HCL Tech. The business advantages of using a Retail Enterprise Collaboration solution include improved user experience, faster decision-making processes, and improved communication quality. Additionally, brand integrity is promoted while sales and profits are increased.
  • The faster transfer of information in the retail, consumer, and logistics sectors can help businesses enormously by timely replenishing the stock. Electronic data exchange can help different members of the supply chain exchange information in real-time for any procurement, sales, and purchases, thus cutting on the need for inventory stocking for a more extended period.
  • Enterprise collaboration for File Sharing in retail provides data and content control, security, and synchronization, along with access to the information to all its employees. This ensures a continuous service to customers anywhere and anytime to answer their questions and fill carts.
  • Retail Watch, a store monitoring and intelligence solution from Trax, a global provider of retail computer vision solutions and analytics, has officially launched in China. Trax recently debuted at the 22nd China Retail Trade Fair (ChinaShop) in Shanghai with its brand-new shelf monitoring robotic solutions and collaboration platform for the China market, developed in collaboration with the regional robotics business Ecovacs.
  • Some social media platforms also function as an online marketplace, allowing users to purchase without leaving the platform. M-commerce has grown in popularity throughout the region, with Indonesian, Thai, and Filipino consumers showing the highest levels of m-commerce adoption. As a result of these developments and the growing number of internet users globally, there will be an increased demand for Software called online collaboration tools that enables teams to communicate online.

APAC Enterprise Collaboration Industry Overview

The Asia-Pacific Enterprise Collaboration Market is highly competitive due to multiple vendors operating in the domestic and international markets. The market appears to be fragmented. The significant players adopt mergers, acquisitions, and expansions to expand their geographic reach and stay competitive. Some major players in the market are Microsoft Corporation, Amazon Web Services, and Salesforce.Com Inc., among others. Some of the recent developments in the market are:

  • January 2024 - Capgemini announced the signing of a multi-year strategic collaboration agreement with AWS, designed to accelerate the adoption of generative AI solutions and technologies amongst organizations of all sizes. Through this collaboration, Capgemini and AWS are focused on helping clients realize the business value of adopting generative AI while navigating challenges, including cost, scale, and trust. It will enable joint clients to move their investments from individual pilots and proof of concepts to scale production by leveraging Capgemini's existing network of AWS Centers of Excellence (CoEs).
  • November 2023 - Eviden, the Atos Group business leading in digital, cloud, big data and security, announced a new Strategic Collaboration Agreement (SCA) with AWS. The SCA is a joint commitment for Eviden and AWS to deliver a multi-faceted program of solutions, consultancy, and innovation support to help customers quickly access critical expertise for cloud and AI transformation projects and increase their time to value.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Evolution of Enterprise Collaboration Tools
  • 4.3 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.3.1 Bargaining Power of Buyers/Consumers
    • 4.3.2 Bargaining Power of Suppliers
    • 4.3.3 Threat of New Entrants
    • 4.3.4 Threat of Substitute Products

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 API Integration for Greater Efficiency
    • 5.1.2 Increase in Usage of Mobile Devices across Enterprises
    • 5.1.3 Remote Working Conditions etc.
  • 5.2 Market Challenges
    • 5.2.1 Security Concerns in Data Collaboration etc.
    • 5.2.2 Comparison of Global and Asia-Pacific Enterprise Collaboration market
    • 5.2.3 Assessment of COVID-19 Impact on the industry

6 MARKET SEGMENTATION

  • 6.1 By Deployment Type
    • 6.1.1 On-premise
    • 6.1.2 Cloud-based
  • 6.2 By Size of Enterprise
    • 6.2.1 Small and Medium Enterprises
    • 6.2.2 Large Enterprises
  • 6.3 By End-user Industry
    • 6.3.1 Telecommunications and IT
    • 6.3.2 BFSI
    • 6.3.3 Healthcare
    • 6.3.4 Retail and Consumer Goods
    • 6.3.5 Other End-user Industry Verticals (Education, Transportation and Logistics, Manufacturing, Government)
  • 6.4 By Country
    • 6.4.1 China
    • 6.4.2 Japan
    • 6.4.3 India
    • 6.4.4 South Korea
    • 6.4.5 Rest of Asia-Pacific (Southeast Asia, A&Z)

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 Microsoft Corporation
    • 7.1.2 Amazon Web Services
    • 7.1.3 Atlassian Corporation PLC
    • 7.1.4 Slack Technologies Inc.
    • 7.1.5 Salesforce.Com Inc.
    • 7.1.6 Google (Workspace)
    • 7.1.7 Cisco System Inc.
    • 7.1.8 Zoho Corporation Pvt Ltd.
    • 7.1.9 Jive Software Inc.
    • 7.1.10 Asana

8 INVESTMENT ANALYSIS

9 MARKET OPPORTUNITIES AND FUTURE TRENDS