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市場調查報告書
商品編碼
1548570

活動管理軟體：市場佔有率分析、產業趨勢/統計、成長預測（2024-2029）

Event Management Software - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2024 - 2029)
出版日期: | 出版商: Mordor Intelligence | 英文 70 Pages | 商品交期: 2-3個工作天內

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※ 本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。

簡介目錄

全球活動管理軟體市場規模預計在 2024 年達到 138 億美元，並在 2024-2029 年預測期間以 11.85% 的複合年成長率成長，到 2029 年將達到 241.6 億美元。

活動管理軟體-市場

預計該市場將在預測期內成長，這主要是由於活動管理公司對自動化和簡化活動營運的需求不斷成長所推動。此外，人們越來越注重從事件中提取可行的見解，這進一步推動了市場的成長。活動管理軟體發揮著巨大的作用，提供從場地和門票管理到活動分析和潛在客戶管理的一系列功能。這種整合方法不僅可以確保活動規劃的成功，還可以降低成本並消除部署多個軟體的需求。

預計各種變革趨勢將推動市場發展。例如，活動管理軟體供應商越來越優先考慮可容納實體和虛擬與會者的平台。這些平台擁有直播、虛擬參展展位和互動網路工具等功能。

例如，Kaltura 2023 年活動狀況報告對大約 1,500 多名組織者和參與者進行了調查，發現 40% 的負責人正在計劃 2023 年的虛擬活動，18% 的行銷人員正在計劃混合活動。當談到業務優先事項時，虛擬活動佔據首位，74% 的行銷人員聲稱虛擬活動對其整體策略最重要。負責人預計 2023 年 ROI（投資收益）和預算將全面成長：網路數量將增加 12%，參與度將增加 13%，註冊量將增加 14%，出席率和潛在客戶開發將增加 15%。這些預測增加了虛擬活動和持續需求成長的適度樂觀前景。

此外，活動管理軟體比以往任何時候都更常利用人工智慧和機器學習演算法。這些技術分析與會者的資料和偏好，使組織者能夠個性化活動的各個方面，從內容推薦到網路提案。例如，2023 年 6 月初，Eventcombo 開始對其最新的活動管理平台進行 Beta 測試。該版本是與亞伯達機器學習研究所合作開發的，旨在利用人工智慧更有效地處理業務事件協調。

活動管理軟體市場的主要障礙之一是組織者提供的服務與與會者尋求的服務之間存在顯著脫節。組織者通常缺乏對參與者期望的清晰洞察，因此需要幫助準確理解和滿足參與者的多樣化需求。這種脫節往往會導致活動規劃不一致，導致與會者體驗不佳，主辦單位錯失機會。

此外，隨著事件變得更加複雜和多樣化，傳統的軟體解決方案越來越難以滿足這些多樣化的需求。為了有效地彌合這一差距，必須全面了解參與者的人口統計、偏好和行為，並整合創新功能以實現個人化體驗和即時回饋。

根據 Convene 在 2022 年底進行的 Covid-19 調查顯示，全球會議相關人員將差旅和預算政策限制視為影響 2023 年活動產業的主要因素，而採用混合和虛擬活動的趨勢日益明顯格式來解決限制

活動管理軟體市場趨勢

中小企業顯著成長

  • 小企業主和企業家經常面臨與大公司不同的挑戰，使他們在商業旅程中感到越來越孤獨。會議和社交活動為這些人（包括「個人企業家」）提供了一個與志同道合的專業人士互動並促進合作和思想交流的重要平台。
  • 例如，根據印度中小微型企業部的數據，截至 2024 年 3 月，Udyam 入口網站以及 Udyam Assist Platform (UAP)總合40,042,875 家註冊中小型微型企業，顯示出持續成長。其中，絕大多數是微企業，數量為39,318,355個，佔近97.7%。中小企業有608,935家，約佔註冊中小企業的1.5%；中型企業有55,488家，約佔註冊中小企業的0.8%。如此龐大的中小企業數量可能會為所研究的市場創造成長機會。
  • 舉辦活動對中小型企業來說有許多好處。這些優勢可以激勵中小企業推出新的活動，調查市場的需求也隨之增加。例如，活動將不同的人群聚集在一起，從潛在客戶和合作夥伴到同行。對於小型企業來說，在這些活動中建立聯繫很有價值。它開闢了推動成長的所有重要途徑，包括合作、夥伴關係和重要的口碑推薦。
  • 此外，活動也為市場研究提供了一個很好的平台。小型企業可以分析競爭對手、深入了解消費行為並洞察新興趨勢。這些資訊有助於我們改善產品、改善服務並保持競爭力。
  • 據歐盟委員會稱，到 2023 年，歐盟 (EU) 估計有 2,440 萬家中小企業 (SME)。其中大多數是員工少於九人的微企業。此外，擁有10至49名員工的小型企業有132萬家，擁有50至249名員工的中型企業有202,278家。
  • 此外，該活動還將提供許多內容創作機會，從直播會議到獨家幕後揭秘。活動期間創建的內容具有巨大的重複使用潛力。這些事件的見解和軼事可以在公司的社交媒體平台、部落格報導、時事通訊等上展示，它們的影響在事件結束後可以持續很長時間。
  • 此外，用戶生成的內容通常是透過舉辦活動而有機生成的。當與會者在社交平臺上共用他們的活動體驗時，他們會為您的品牌創建一個引人注目的敘述，並顯著提高您的品牌知名度。透過利用此類用戶生成的內容，您可以模仿影響者行銷的效果並有可能增加銷售額。
  • 此外，許多活動支持不同地區小型企業的發展。例如，2024 年亞利桑那州中小企業會議有一個項目，深入探討採礦計劃的進步和創新，包括採礦、地質、冶金、環境問題、新計畫和爆破。該活動致力於解決西南沙漠採礦業的挑戰和前景，是該地區的基石。該活動以其一流的內容、交流機會以及西南礦業基金會名人堂和中小企業分會高爾夫錦標賽資金籌措等社區支持活動而聞名，是業界同行和朋友們備受期待的年度活動之一。地點。

北美市場佔有率最大

  • 此外，該活動還提供許多內容創作機會，從直播會議到獨家幕後揭秘。活動期間創建的內容具有巨大的重複使用潛力。這些事件的見解和軼事可以在公司的社交媒體平台、部落格報導、時事通訊等上展示，它們的影響在事件結束後可以持續很長時間。
  • 此外，用戶生成的內容通常是透過舉辦活動而有機生成的。當與會者在社交平臺上共用他們的活動體驗時，他們會為您的品牌創建一個引人注目的敘述，並顯著提高您的品牌知名度。透過利用此類用戶生成的內容，您可以模仿影響者行銷的效果並有可能增加銷售額。
  • 此外，許多活動支持不同地區小型企業的發展。例如，2024 年亞利桑那州中小企業會議有一個項目，深入探討採礦計劃的進度和創新，包括採礦、地質、冶金、環境問題、新計畫和爆破。該活動致力於解決西南沙漠採礦業的挑戰和前景，是該地區的基石。該活動以其一流的內容、交流機會和社區支持的活動（例如西南礦業基金會名人堂和中小企業學生分會高爾夫錦標賽籌款活動）而聞名，是行業同行和朋友們夢寐以求的年度聚會點 。
  • 由於對高效活動策劃、管理和執行解決方案的需求不斷成長，北美活動管理軟體市場正在經歷強勁成長。技術進步以及混合和虛擬活動的日益普及也推動了市場擴張，尤其是在 COVID-19 大流行之後。隨著企業和組織適應吸引受眾的新方式，對能夠處理註冊、票務、直播、分析和網路的綜合軟體的需求正在激增。
  • Cvent、Eventbrite 和 Bizzabo 等北美領先的活動管理軟體公司是市場上的主要參與者，為活動規劃、票務和與會者參與提供全面的工具。這些公司利用人工智慧和資料分析等先進技術來改善用戶體驗和業務效率，以滿足企業和大型活動的需求。
  • 此外，成長的關鍵促進因素包括高速網路的普及、人工智慧和機器學習的普及以實現個人化的與會者體驗，以及即時資料分析和活動行銷工具等高級功能的整合。北美重要的IT基礎設施和大型高科技公司的存在也為該領域的創新提供了有利的環境。
  • 2024 年 2 月，場館和活動管理 SaaS解決方案供應商Momentus Technologies 發布了 Momentus Prime，這是一款專為中小型企業 (SMB) 市場場館設計的產品。 Prime 透過提供廣泛的功能並讓中小企業能夠使用傳統上屬於大型企業的增強技術，徹底改變了場地和活動管理的方法。
  • 整體而言，市場上越來越多的中小型企業採用事件管理軟體來與大公司進行有效競爭。隨著技術的不斷進步和數位轉型投資的增加，北美活動管理軟體市場有望持續成長，滿足各行業不斷變化的需求。

活動管理軟體產業概述

活動管理軟體市場高度分散，既有全球參與者，也有中小企業。市場主要參與者包括Cvent Inc.（Blackstone Inc.）、Tripleseat（Vista Equity's）、Active Network LLC（Global Payments Inc.）、STOVA、Eventbrite Inc.等。市場參與者正在採取聯盟和收購等策略來加強其產品供應並獲得永續的競爭優勢。

2024 年6 月- Tripleseat 是一家面向餐廳、酒店和獨特場館的銷售和活動管理平台，宣布推出Merri，這是一款面向餐廳、酒店、獨特場館和活動策劃者的創新3D 平面圖和活動設計應用程式，並宣布進行收購。此次策略性收購進一步增強了 Tripleseat 的綜合工具集，為場館提供一體化解決方案，以簡化活動規劃和管理。

2024 年 1 月 - Cvent 收購了 B2B 1:1 和團體預約安排解決方案 Jifflenow 以及捕獲解決方案 iCapture。數百家全球公司依靠 Jifflenow 來安排和管理高品質的 B2B 預約，而 iCapture 為貿易展覽和會議提供潛在客戶捕獲，因為現場活動已成為推動成長的關鍵管道，滿足了企業的需求。透過這些收購，Cvent 進一步擴展了其活動行銷和管理平台，並提供增強的解決方案來支援組織。

其他好處：

  • Excel 格式的市場預測 (ME) 表
  • 3 個月分析師支持

目錄

第1章簡介

  • 研究假設和市場定義
  • 調查範圍

第2章調查方法

第3章執行摘要

第4章市場洞察

  • 市場概況
  • 產業吸引力－波特五力分析
    • 供應商的議價能力
    • 消費者議價能力
    • 新進入者的威脅
    • 競爭公司之間的敵對關係
    • 替代品的威脅
  • 影響市場的宏觀經濟因素評估

第5章市場動態

  • 市場促進因素
    • 越來越注重從事件中獲取可行的見解
    • 活動管理公司擴大採用自動化
  • 市場挑戰
    • 高成本、認知度低
  • 定價及定價模式分析

第6章 市場細分

  • 透過軟體
    • 活動企劃
    • 活動行銷
    • 場地/門票管理
    • 分析/報告
    • 其他軟體類型
  • 按組織規模
    • 小型企業
    • 主要企業
  • 按安裝類型
    • 雲
    • 本地
  • 按最終用戶產業
    • 公司
    • 政府
    • 教育機構
    • 媒體娛樂
    • 其他最終用戶產業
  • 按地區
    • 北美洲
    • 歐洲
      • 英國
      • 德國
      • 北歐的
      • 比荷盧經濟聯盟
    • 亞洲
    • 澳洲/紐西蘭
    • 拉丁美洲
    • 中東/非洲

第7章 競爭格局

  • 公司簡介
    • Cvent Inc.（Blackstone Inc.）
    • Tripleseat（Vista Equity's）
    • Active Network LLC（Global Payments Inc.）
    • STOVA
    • Eventbrite Inc.
    • Momentus Technologies
    • Certain Inc.
    • SignUpGenius Inc.（Lumaverse Technologies）
    • EMS Software LLC（Accruent）
    • TryBooking Pty Ltd
    • Event Espresso LLC

第8章投資分析

第9章市場的未來

簡介目錄
Product Code: 48276

The Event Management Software Market size is estimated at USD 13.80 billion in 2024, and is expected to reach USD 24.16 billion by 2029, growing at a CAGR of 11.85% during the forecast period (2024-2029).

Event Management Software - Market

During the forecast period, the market is poised for growth, primarily propelled by event management companies' escalating demand for automation, streamlining event operations. Moreover, a heightened emphasis on extracting actionable insights from events further fuels market expansion. Event management software plays a major role, offering a suite of functions-from venue and ticketing management to event analytics and lead management. This consolidated approach not only aids in successful event planning but also slashes costs, negating the need for multiple software implementations.

Various transformative trends are expected to drive the market. For example, event management software providers increasingly prioritize platforms catering to physical and virtual attendees. These platforms boast features like live streaming, virtual exhibitor booths, and interactive networking tools.

For instance, according to the Kaltura State of Events Report 2023, which surveyed approximately 1,500+ organizers and attendees, 40% of marketers planned virtual events in 2023, and 18% included hybrid events in their plans. Regarding business priority, virtual events take the top spot, with 74% of marketers claiming virtual events are the most important for their overall strategies. In 2023, marketers expected growth across the board, ROI, and budget; networking is expected to grow by 12%, engagement by 13%, registration by 14%, and attendance and lead generation by 15%. These estimations nod toward a moderate but optimistic outlook for the virtual events and continuous growth of demands.

Furthermore, more than ever, event management software harnesses AI and machine learning algorithms. These technologies analyze attendee data and preferences, empowering organizers to personalize every aspect of an event, from content recommendations to networking suggestions. For instance, in early June 2023, Eventcombo initiated beta testing for its updated event-management platform. This version was developed in collaboration with the Alberta Machine Learning Institute, which aimed to leverage artificial intelligence for more efficient handling of business event coordination.

One primary hurdle in the event management software market is the notable divergence between what organizers offer and what attendees seek. Often lacking clear insights into attendee expectations, organizers need help to gauge and cater to their diverse needs accurately. This disconnect frequently results in misaligned event planning, leading to subpar experiences for attendees and missed opportunities for organizers.

Moreover, with events growing in complexity and diversity, traditional software solutions find it increasingly more complex to adapt to these varied demands. To bridge this gap effectively, a comprehensive grasp of attendee demographics, preferences, behaviors and the integration of innovative features for personalized experiences and real-time feedback are imperative.

According to the Convene survey conducted in late 2022, post-COVID-19, meeting professionals globally identified travel and budget policy restrictions as the primary factors impacting the event industry in 2023, leading to an increased adoption of hybrid and virtual event formats to address these constraints.

Event Management Software Market Trends

SMEs to Witness Major Growth

  • Small business owners and entrepreneurs often grapple with distinct challenges compared to larger corporations, fostering a sense of isolation as they navigate their business journeys. Conferences and networking events offer a vital platform for these individuals, including 'solopreneurs,' to engage with like-minded professionals, fostering cooperation and the exchange of ideas.
  • For instance, according to the Ministry of Micro, Small & Medium Enterprises India, as of March 2024, the Udyam portal, along with the Udyam Assist Platform (UAP), boasted a total of 4,00,42,875 registered MSMEs, showing consistent growth. Of these, micro-enterprises dominate, numbering 3,93,18,355, making up nearly 97.7%. Small enterprises follow, with 6,08,935 entities, accounting for about 1.5%, while medium-sized enterprises stand at 55,488, representing roughly 0.8% of the registered MSMEs. Such a vast number of SMEs may create an opportunity for the growth of the market studied.
  • There are various advantages for SMEs when organizing events. Such benefits may propel small and medium enterprises to launch new events, which would proportionately drive the demand for the market studied. For example, events draw a diverse crowd, from potential customers and partners to industry peers. For small businesses, networking at these events is invaluable. It paves the way for collaborations, partnerships, and crucial word-of-mouth referrals, all essential for driving growth.
  • Moreover, events provide an excellent platform for market research. Small businesses can analyze competitors, delve into consumer behavior, and glean insights into emerging trends. Such intel is instrumental in product refinement, service enhancement, and maintaining a competitive edge.
  • According to the European Commission, in 2023, the European Union was home to an estimated 24.4 million small and medium-sized enterprises (SMEs). The majority of these were micro-sized, employing fewer than nine individuals. Additionally, there were 1.32 million small firms, each with 10 to 49 employees, and 202,278 medium-sized enterprises, employing 50 to 249 workers.
  • Furthermore, events offer many content creation opportunities, from live-streamed sessions to exclusive behind-the-scenes peeks. The content produced during events holds immense potential for repurposing. Insights and anecdotes from these occasions find their way onto a company's social media platforms, blog posts, and newsletters, extending the event's impact long after its conclusion.
  • Moreover, hosting events often leads to the organic creation of user-generated content. As attendees share their event experiences on social platforms, they craft a compelling narrative around the brand, significantly enhancing its visibility. Leveraging this user-generated content can mimic the effects of influencer marketing, potentially driving up sales.
  • Additionally, many events support the growth of SMEs in various regions. For example, at the 2024 SME Arizona conference, the program delves into advancements in mining projects and technical innovations, spanning mining, geology, metallurgy, environmental concerns, new projects, and blasting. This event, exclusive to the challenges and prospects of the mining industry in the desert southwest, is a cornerstone in the region. Renowned for its top-notch content, networking opportunities, and community support events like the Mining Foundation of the Southwest Hall of Fame and the SME Student Chapter Golf Tournament fundraiser, it's one of the much-anticipated annual rendezvous for industry peers and friends.

North America Holds Largest Market Share

  • Furthermore, events offer many content creation opportunities, from live-streamed sessions to exclusive behind-the-scenes peeks. The content produced during events holds immense potential for repurposing. Insights and anecdotes from these occasions find their way onto a company's social media platforms, blog posts, and newsletters, extending the event's impact long after its conclusion.
  • Moreover, hosting events often leads to the organic creation of user-generated content. As attendees share their event experiences on social platforms, they craft a compelling narrative around the brand, significantly enhancing its visibility. Leveraging this user-generated content can mimic the effects of influencer marketing, potentially driving up sales.
  • Additionally, many events support the growth of SMEs in various regions. For example, at the 2024 SME Arizona conference, the program delves into advancements in mining projects and technical innovations, spanning mining, geology, metallurgy, environmental concerns, new projects, and blasting. This event, exclusive to the challenges and prospects of the mining industry in the desert southwest, is a cornerstone in the region. Renowned for its top-notch content, networking opportunities, and community support events like the Mining Foundation of the Southwest Hall of Fame and the SME Student Chapter Golf Tournament fundraiser, it's one of the much-anticipated annual rendezvous for industry peers and friends.
  • North America's event management software market has been witnessing robust growth, driven by the growing need for efficient event planning, management, and execution solutions. The market's expansion is also driven by technological advancements and the rising popularity of hybrid and virtual events, especially in the aftermath of the COVID-19 pandemic. As businesses and organizations adapt to new ways of engaging audiences, the demand for comprehensive software that can handle registrations, ticketing, live streaming, analytics, and networking has surged.
  • Major event management software companies in North America, such as Cvent, Eventbrite, and Bizzabo, are critical players in the market with comprehensive tools for event planning, ticketing, and attendee engagement. These firms leverage advanced technology, including AI and data analytics, to enhance user experience and operational efficiency, catering to corporate and large-scale event needs.
  • Moreover, key factors contributing to the growth include the proliferation of high-speed internet, the increasing adoption of AI and machine learning for personalized attendee experiences, and the integration of advanced features like real-time data analytics and event marketing tools. North America's vital IT infrastructure and the presence of major tech companies also provide a conducive environment for innovation in this sector.
  • In February 2024, Momentus Technologies, a venue and event management SaaS solutions provider, introduced Momentus Prime, a product designed for venues in the small to midsize business (SMB) market. Prime brings an extensive range of features, providing SMBs access to enhanced technology that has long been the domain of significant enterprises, revolutionizing their approach to venue and event management.
  • Overall, the market is witnessing a rise in small and medium-sized enterprises adopting event management software to compete effectively with larger organizations. With continuous technological advancements and growing investments in digital transformation, the North American event management software market is poised for sustained growth, catering to the evolving needs of various sectors.

Event Management Software Industry Overview

The Event Management Software market is highly fragmented due to the presence of both global players and small and medium-sized enterprises. Some of the major players in the market are Cvent Inc. (Blackstone Inc.), Tripleseat (Vista Equity's), Active Network LLC (Global Payments Inc.), STOVA, and Eventbrite Inc. Players in the market are adopting strategies such as partnerships and acquisitions to enhance their product offerings and gain sustainable competitive advantage.

June 2024 - Tripleseat, a sales and event management platform catering to restaurants, hotels, and unique venues, has confirmed its acquisition of Merri, an innovative 3D floorplan and event design application tailored for restaurants, hotels, unique venues, and event planners. The strategic acquisition is set to bolster Tripleseat's comprehensive toolset, offering venues an all-in-one solution for effortless event planning and management.

January 2024 - Cvent acquired Jifflenow, a B2B 1:1 and group appointments scheduling solution, and iCapture, a capture solution. As in-person events have become a critical channel for driving growth, hundreds of global organizations rely on Jifflenow to schedule and manage high-quality B2B appointments and iCapture for their trade show and conference lead capture needs. With these acquisitions, Cvent further expanded its Event Marketing and Management platform, offering enhanced solutions to help organizations.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.2.1 Bargaining Power of Suppliers
    • 4.2.2 Bargaining Power of Consumers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Intensity of Competitive Rivalry
    • 4.2.5 Threat of Substitute Products
  • 4.3 Assessment of Macroeconomic Factors on the Market

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Increasing Focus on Gaining Actionable Insights From Events
    • 5.1.2 Growing Adoption of Automation by Event Management Companies
  • 5.2 Market Challenges
    • 5.2.1 High Cost and Lower Awareness
  • 5.3 Analysis of Pricing and Pricing model

6 MARKET SEGMENTATION

  • 6.1 By Software
    • 6.1.1 Event Planning
    • 6.1.2 Event Marketing
    • 6.1.3 Venue & Ticket Management
    • 6.1.4 Analytics and Reporting
    • 6.1.5 Other Software Types
  • 6.2 By Organization Size
    • 6.2.1 Small and Medium Enterprises
    • 6.2.2 Large Enterprises
  • 6.3 By Deployment Type
    • 6.3.1 Cloud
    • 6.3.2 On-premise
  • 6.4 By End-user Vertical
    • 6.4.1 Corporate
    • 6.4.2 Government
    • 6.4.3 Education
    • 6.4.4 Media and Entertainment
    • 6.4.5 Other End-user Verticals
  • 6.5 By Geography
    • 6.5.1 North America
    • 6.5.2 Europe
      • 6.5.2.1 United Kingdom
      • 6.5.2.2 Germany
      • 6.5.2.3 Nordics
      • 6.5.2.4 Benelux
    • 6.5.3 Asia
    • 6.5.4 Australia and New Zealand
    • 6.5.5 Latin America
    • 6.5.6 Middle East and Africa

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 Cvent Inc. (Blackstone Inc.)
    • 7.1.2 Tripleseat (Vista Equity's)
    • 7.1.3 Active Network LLC (Global Payments Inc.)
    • 7.1.4 STOVA
    • 7.1.5 Eventbrite Inc.
    • 7.1.6 Momentus Technologies
    • 7.1.7 Certain Inc.
    • 7.1.8 SignUpGenius Inc. (Lumaverse Technologies)
    • 7.1.9 EMS Software LLC (Accruent)
    • 7.1.10 TryBooking Pty Ltd
    • 7.1.11 Event Espresso LLC

8 INVESTMENT ANALYSIS

9 FUTURE OF THE MARKET